Category Archives: Technology Marketing

IDS INC

Launch: International Document Services, Inc. announces Mortgage Compliance Resource Center

IDS INC

SALT LAKE CITY, Utah /Advertising & Marketing News/ — NEWS: Mortgage document prep vendor International Document Services, Inc. (IDS) today announced it has launched a comprehensive Resources website within its flagship doc prep system idsDoc. The main feature of the site, a compliance-focused blog authored by IDS Compliance Officer Jonathan Johnson, was made available to clients through the idsDoc doc prep platform.

“Lenders are being constantly inundated with changes to mortgage regulations, and it’s important for them to educate themselves in order to maintain compliance,” says IDS Executive Vice President Mark Mackey. “By making the knowledge our compliance staff possesses available to clients in an easily digestible format, IDS is making good on its commitment to helping its clients generate zero-defect, fully compliant mortgage docs.”

Recent topics covered in the blog include a comparison of the Consumer Financial Protection Bureau’s (CFPB) eRegulations and issues related to the CFPB’s TILA-RESPA integrated disclosures, such as waivers prior to consummation and “Intent to Proceed” as it relates to applications and fees. In addition to the blog, IDS customers will also have access to compliance resources, product information, software release notes and other IDS-specific resources within the site.

Jon Johnson reflected on the purpose of the new site by saying, “At present, the idsDoc system has more than 15,000 active documents, and while it may be impossible to communicate every change made to our documents, IDS’s compliance team will communicate via the Resources website, in particular the Compliance Updates blog, any changes made to the documents or the idsDoc system that specifically affect all IDS Customers.

“Each blog post also features a general message that reflects on current trends in the industry or other information of interest to the mortgage compliance community,” he added. “I believe that IDS Customers can really benefit from the added communication regarding our services along with the other tools-like the fully interactive State Disclosure Matrix-we’re making available on our site.”

About IDS, Inc.:

IDS, founded in 1986 in Salt Lake City, Utah, is a nationwide provider of mortgage documents and compliance. IDS services include closing documents, initial disclosures and fulfillment. The IDS flagship doc prep solution, idsDoc, is recognized in the industry for its ability to be customized to meet specific lender needs.

The system is backed with compliance and document guarantees. IDS succeeds with unsurpassed customer service, sophisticated technology, and a diligent compliance team. Lenders looking to get more out of doc prep can visit the IDS website at http://www.idsdoc.com/ or call 800-554-1872.

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network – all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Market Research - Strategic Data Services for US Businesses

Market Research – Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018

Market Research - Strategic Data Services for US Businesses

According to a market research study announced this month from Insight Research Corporation, the study projects that the aggregate market for a key group of data services will grow two to three times the rate for basic transport services over the next five years. Insight’s newly-released market analysis report, “Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018″ includes full segment details for U.S. wireline data services, including IP applications services in the cloud such as infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS).

Fran Caulfield, Research Director for Insight Research, said: “The groups of telecommunications services we’ve identified are fast becoming a growth engine for businesses of all types, and supplying these services to U.S. businesses will give a shot in the arm to U.S. telecommunications suppliers.”

With many voice and legacy data services declining, these advanced strategic services represent the highest growth areas for telecom services targeted to U.S. businesses. Advanced strategic services include business broadband, IP VPNs, Ethernet, IP applications in the cloud, and hosting services.

In addition to the revenue forecasts for IP-VPNs and Ethernet market segments, unit forecasts are provided for various data port speeds, ranging from 1 Mbits per second to 10 Gbits per second.

“These data applications are strategic in the sense that they are driving exponential traffic growth onto corporate networks and supplying advanced services such as IP applications in the cloud. Ethernet access to these cloud-based applications is the future, and service providers need to make the strategic choice to focus their investments and resources on this growth segment,” Caulfield concluded.

An excerpt of this market research report, table of contents, and ordering information are online at http://insight-corp.com/reports/wirelinedata13.asp .

The report is available immediately in electronic format (PDF) and can be ordered online. Visit our website at http://www.insight-corp.com/ or call 973/541-9600 for details.

Overview:

Advanced Strategic Services Summary

Advanced strategic services are a collection data services aimed at businesses that Insight’s research suggests are “strategic” to US carriers because they have become the key revenue-generators. These major revenue-generating services include:

· Business Broadband (BB);

· Internet Protocol -Virtual Private Networks (IP-VPNs);

o >=1 Gbit/s

o 100 Mbit/s – 1 Gbit/s

o 10 Mbit/s – 100 Mbit/s

o <10 Mbit/s

· Ethernet services;

o >=1 Gbit/s

o 100 Mbit/s – 1 Gbit/s

o 10 Mbit/s – 100 Mbit/s

o <10 Mbit/s

· IP application services;

o Various managed layer 3-7 capabilities

o Cloud computing [Infrastructure-as-a-Service (IaaS); Platform-as-a-Service (PaaS);Software-as-a-Service (SaaS)]; and

· Hosting services.

The advanced strategic services we identify in this study are a collection of independent data services that ride atop wireline networks and which businesses use to access their various on-line business applications. In our report we are positioning advanced strategic services as a subset of the broader wireline services category, which includes voice, data, and video services. (Continued … see executive summary.)

Market Segmentation:

Business Broadband Subs
Business Services Revenues
Voice
Data
Video
Business Data Services Revenues
Broadband
Dedicated IP
Private Line
Frame Relay
Advanced Strategic
Advanced Strategic Services Revenues by Service
IP VPN
Ethernet
IP Application
Hosting
IP VPN Services Revenues by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port
Ethernet Services Revenues by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port
IP Application Services Revenues
Infrastructure-as-a-Service (IaaS)
Platform-as-a-Service (PaaS)
Software-as-a-Service (SaaS)
Hosting Services Revenues
IP VPN Ports by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
Ethernet Ports
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port.

Pricing Information

Hard Copy Price
$ 3995
Electronic Copy Price
(PDF License Descriptions)
$ 4695 Single-User Printable PDF

$ 6995 6-Seat Printable PDF

$ 10000 Unlimited Corporate-Wide Distribution.

MORE INFORMATION: http://insight-corp.com/reports/wirelinedata13.asp .

tech guru David Ciccarelli sees the future

Down the rabbit hole: tech guru David Ciccarelli sees the future as Canada’s first Google Glass Explorer

If you are even remotely interested in tech gadgets you may have heard of a strange new thing called Google Glass. “Glass” is a proof of concept wearable computing technology given to 8,000 “test heads” to wear, share, and socialize with starting Spring/Summer 2013. I spoke with David Ciccarelli, Canada’s first “Google Glass Explorer,” as they are called, to see what he really thinks of this brave new experiment from the Googleplex.

But what is Google Glass exactly? A cool pair of sunglasses, a cosplay mash-up of Star Trek’s Geordi LaForge and those who dream of a machine-human interface in our lifetime, or what?

One way to look at it (pun intended) is to imagine something you can wear, with a small glass eyepiece (which can go over sunshades if needed), which provides a “heads-up display” for relevant information such as your flight status while waiting at an airport, augmented reality (in a very small way) to show you maps to trails while hiking in the mountains, or even translate phrases for you in a produce market.

In fact, Google uses these examples on their “What it Does” page, here: http://www.google.com/glass/start/what-it-does/ .

Google Glass - what it does

Google Glass Explorer: David Ciccarelli

Somebody I’ve known professionally for some time, David Ciccarelli, CEO and co-founder of Voices.com, is one of the first “explorers” chosen to test out the Google Glass experience, and today I spoke with him to get his take on Google’s idea for wearable computing.

Christopher Simmons: Hi, David: Just to get the disclosures out of the way, we’ve worked together in one form or another over the past decade with my company helping to promote yours; however, for this interview I’m taking off that hat and putting on my 30 year journalist hat since I think this is a pretty cool gadget and I’m really curious what you think about Google Glass. We’re not here to talk about our respective companies, but really to explore what it’s like being an early Explorer with this new tech.

Chris: Tell me a little bit about how you got involved in this, how you were selected to be an “explorer.”

David: Earlier this year, I lived in Silicon Valley for three months during which time I heard about a contest being held on Twitter and Google+ called #ifihadglass.

To enter, you simply needed to Tweet or publish to your Google+ page what you would do if you had Google Glass and then add the hash tag #ifihadglass.

My submission was:

Apparently, Google received over 200,000 submissions. They worked with a third party firm and hand selected all 8,000 Google Glass explorers. I am grateful to have been chosen.

Chris: What was it like with the first “out of box” experience, putting it together and getting the system started. The ergonomics.

David: Google Glass wasn’t shipped to me. Rather, I had to go to New York City to pick up Glass in person and go through a training session. After selecting the color I wanted, I unboxed Glass and was shown what the few buttons did. There’s a power button and a button on top to take pictures. There’s also what I describe as a trackpad along the right arm of Google Glass that you use to navigate through your timeline as displayed on the crystal display.

Chris: What some people have missed is the fact that this is not a product you can go buy right now, or even pre-order. It’s really a use test, where Google has in some ways “crowd sourced” interesting beta testers to try this out in the real world and provide feedback. SO, to get to it: what do you think of Google Glass? What do you like the most, and what bothers you about the product?

David: Like any new technology, you have to figure out if it has a place in your personal life. Over the next couple of days touring New York City with my son, I had an amazing opportunity to put Google Glass to the test. We visited the American Museum of Natural History, Central Park’s Great Lawn, The Metropolitan Museum of Art and the Central Park Zoo.

Google Glass Explorer David Ciccarelli interviewed on Canada AM
David Ciccarelli interviewed on Canada AM
I took photos, videos, got directions and even took a phone call. Glass sits nicely above your line of sight, so it’s unobtrusive. I wore it for eight hours and it never felt uncomfortable. In fact, I quite enjoyed knowing I could take a picture or video very quickly using voice commands, all from a unique perspective – my point of view.

If there were any drawbacks, I’d say that navigating websites could be improved. Sliding your finger forwards and backwards along the arm in order to scroll a web page up and down is not intuitive. I’d love for Google Glass to pick up hand gestures so I could simply wave my hand up or down to scroll.

Chris: When the Apple iPad first launched, I wrote an article about how such devices could be a tool for augmented reality, based on the initial sky/starmap apps. The idea of going to the ruins in Europe or the Middle East, and being able to see overlays of what it used to look like is fascinating. It occurs to me that this could potentially do something similar at some point. What are your thoughts on that? Are there any elements in this test bed for Google Glass to play with that idea?

David: There is certainly potential. In fact, the potential for augmented reality is likely the greatest with Google Glass than any other piece of technology I’ve seen. Already, the “Get Directions” command is pretty close. It’s a 3-D map with directions that you see as an overlay on the street where you are walking.

Chris: How have folks reacted to your walking about with the tech. Do you think this will become a commonplace item if Google brings it to market, or perhaps too much of a distraction for daily lives already over-burdened with tech?

David: As I mentioned earlier, everyone will have to make a personal decision as to whether Google Glass is right for them, and then decide when and where they’ll use it. Nearly everyone I’ve shown it to, by means of giving hands-on demos for 5 minutes, has been blown away. The reactions are overwhelmingly positive. The critical elements for success have nothing to do with the technology of Google Glass but rather the price point and if Google can make it compatible with prescription lenses. If Google can sort those two elements out, then they’ve got a home run.

Chris: Have you already provided feedback to Google about it, and if you can speak outside of any NDA, what did you say and what was the response?

David: Yes, I’ve provided some feedback to Google detailing the same highlights and challenges as described here. Google is committed to Glass and they’ve said and proven that they are also committed to monthly software updates. The first one I received provided a full web browser that was really impressive. It means that having a mobile-ready website or a site using responsive design techniques is all the more important. Google’s in it for the long haul with Glass and when it finally comes to market, this will be an amazing product.

Chris: Finally, what really surprised you or excited you about Google Glass that was totally unexpected, if anything. Or, any final thoughts on “Google Glass” ?

David: What’s surprised me most is the general interest in Google Glass. I had so much interest from friends and business colleagues that I figured hosting an open house at our office would be the best way to give demos and show people how it works. Two hundred people showed up for the open house at Voices.com and after a brief 10-minute presentation, I proceeded to give demos to everyone who was interested. Three hours later, everyone who had lined up got a demo! As I said, the sheer interest in the product is what amazed me most. Google Glass has the potential to offer a new paradigm for mobile computing.

Chris: Thanks again, Dave.

 

Update 7.15.13; 6:45pm PDT: I neglected to include a section of the original article when published, that cited Eric Schmidt of Google stating that they planned to bring Google Glass to market within one year of the Explorers using them. One article quoting a Google Glass Developer claimed that the retail price in the U.K. would be about 200 pounds, which might imply a $299 price point here in the U.S. For information on developing software for Glass and the software technology behind Glass, see Google’s page here: https://developers.google.com/glass/ . — Christopher Simmons.

 
Article is Copr. © 2013 by Christopher Simmons and first published on Advertising and Marketing News (formerly AdvertisingIndustryNewswire.com); all rights reserved. This unbiased article is neither paid nor sponsored content and no fee or any other consideration has been made to this site, its publisher, or the author.

What do you think about Google Glass?
Share your thoughts below.

Insight Research Corp

Market Research: Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017

DURANGO, Colo. /Advertising Industry Newswire/ — Insight Research’s newly-released market analysis report, “Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017″ says that While business spending on all telecom services is expected to grow in low single-digit percentages over the next five years, global spending on managed services is expected to grow at an annual compounded rate of 11.3 percent.

Insight Research Corp“A large percentage of business activity now depends on the Internet for everything from electronic commerce to intranet applications to customer service. These data applications are driving exponential traffic growth onto corporate networks, while increasing their complexity. Managed Services allow corporations to handle this growth, while outsourcing the most complicated elements to the skilled service provider,” says Fran Caulfield, Research Director for Insight Research.

“Service providers also win, as they grow beyond basic transport services, increase margins, and reduce churn,” Caulfield concluded.

The market research report notes that in this period of slow economic growth and reduced spending on basic telecommunications and IT services, many enterprises will find that purchasing managed services is a cost-effective alternative to increasing internal staffing. The study also predicts that US revenues associated with the managed services market will increase from $34 billion in 2013 to $51 billion in 2017.

“Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017″ includes full segment details for the US, North America, Europe, Middle East and Africa, Asia and Pacific Rim, and Latin America. The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services, and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, security services, VoIP, LAN extensions, Wireless LANs, managed mobility services, hosting and cloud services.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/manserv13.asp . The 173-page report is available immediately in electronic format (PDF) and can be ordered online.

Visit our website at www.insight-corp.com or call 973/541-9600 for details.

Insight Research Corporation

Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a market analysis report announced this month from INSIGHT Research, “The global financial services industry is expected to spend just over one trillion dollars over the next five years on telecommunications services and equipment.” According to the new market study, spending on telecommunications by Wall Street companies, banks, insurance companies and others in the global financial sector is expected increase at compounded rate of 9.9 percent, growing from $135 billion in 2012 to $217 billion in 2017.

“It is difficult to over-estimate the impact that the financial services sector has had on the telecom industry, since this is the sector that has always been ready to spend to get the best,” says Insight Research President Robert Rosenberg.

The new report: “Telecom and the Financial Services Industry: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017″ notes that the financial ecosystem encompasses a broad range of applications, from simple smartphone mobile transactions to complex international financial trading networks. This sector is made up of Wall Street investment companies, banks, insurance companies, and other financial institutions that have been at the forefront in pushing for the development of telecommunications systems and practices that ensure accuracy, reliability, and security.

“This sector consumes practically everything that telecom companies can offer, including: hardware, applications, connectivity, managed services, hosting services, disaster recovery, security management, backup and storage management, storage area networks-not to mention their huge appetite for wireless and wireline connectivity. The financial sector is global and fully interconnected, and that shows up on the bottom line of the carriers in a big, big way,” Rosenberg concluded.

“Telecom and the Financial Services Industry” provides revenue forecasts by type of connectivity (wireless or wireline), by telecom equipment type, by sub-sector application type (banking, stock brokering, mobile banking and trading, mobile proximity, mobile funds transfer), and by stakeholder type. Individual breakouts are organized by global region: North America; Europe, Mid-East, Africa; Asia-Pacific; and the Caribbean and Latin America.

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/financial13.asp . This 203-page report is available in Electronic (PDF) format and can be ordered online. Visit our Website, or call 973-541-9600 for details.

CROWN - Ohio

Public-facing Digital Marketing Company, Crown, adds Pete Luongo to Advisory Board

DAYTON, Ohio /Advertising Industry Newswire/ — Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.

Luongo and the rest of the Crown advisory board will help the company achieve its vision of doubling its market size in the next two years through eBusiness solutions.

“Pete is very motivated to grow the community and help fast-growing companies like Crown. It couldn’t be a more perfect match,” said Richard Hearn, Crown CEO and Founder.

During his tenure at the Berry Company, a 1.5 billion dollar national yellow page advertising agency, Luongo guided Berry through record sales growth, numerous contract acquisitions and the continuance of the nearly 100-year-old company as an industry leader and a “great place to work.” He also created Berry’s current operating philosophy, “The Leadership Pledge” which he has since shared with 200+ companies, collegiate athletic programs and numerous organizations.

Luongo continues his influential leadership footprint with his book, “10 Truths About Leadership…It’s Not Just About Winning” (ISBN: 978-1458779298; paperback). In addition, he makes countless speaking engagements and holds various board memberships. He also serves as executive director of the Center for Leadership and Executive Development at the University of Dayton where he is an adjunct professor teaching leadership at both the undergraduate and graduate level and serves on the University’s Board of Trustees.

“My focus on board participation has always been based on providing guidance and support to those organizations I feel have the greatest potential to both impact and grow in our region. Crown has earned that recognition, and I am thrilled to be able to play a role in helping them grow their influence,” said Luongo.

About Crown:
Crown breaks new ground in eBusiness solutions. Thanks to its integrated offering of enterprise-wide technology strategy and implementation coupled with public-facing digital marketing, Crown’s solutions increase business profitability and improve customer experience for the mid-market and large company clients it serves. The company’s unique approach creates streamlined dissemination of information across and among multiple business channels, process and personnel for improved efficiency and effectiveness.

Crown’s award-winning work has resulted in more efficient operations, increased profitability and successful marketing programs for clients in diverse industries, including General Motors, the U.S. Army, World Bank, and others. More information: http://www.crownpartners.com .

Insight Research 2012

Market Research Study: Telecom Operations Support Systems, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research study, “Operations Support Systems, 2011-2016,” telecommunications network operators worldwide are forecasted to increase their investment in OSS at a compounded rate of 5.9 over the next five years, and will exceed $67 billion in 2016, according to the new report by Insight Research.

“Telecommunications providers will continue to invest in systems that streamline their operations – particularly in growth areas such as customer care and network engineering for wireless services,” says Insight director Fran Caulfield. “Our research confirms continued strong growth for both wireless services and the operations systems that support the proliferation of smartphones, tablets, and mobility applications,” concluded Caulfield.

The global market for operations support systems (OSS) – the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks – will exceed $67 billion in 2016. Telecommunications industry spending for OSS is expected to mirror the forecasted growth in service revenue over the next five years, indicating that the industry is expecting sustainable growth in the years ahead.

North American investment in the computing and software systems used to acquire, serve, and bill customers will lag worldwide investment, growing at a compounded rate of 4.6 percent over the same period, while OSS expenditures made by carriers in the Asia, Europe, and Latin America regions will grow at 6.3 percent.

The report found that telecommunications service providers are investing most heavily in those OSS needed to support wireless 3G and 4G services. Over the forecast period, annual OSS spending to support broadband wireless will increase from $3 billion today to $22 billion in 2016.

“Operations Support Systems, 2011-2016″ forecasts global IT infrastructure spending for billing, customer care, planning/engineering, provisioning/inventory, trouble repair, network management, business management, and workforce management systems. It also projects the professional services expenditures required to implement those systems by type of carrier in four regions: North America; Europe, the Middle East, and Africa; Asia/Pacific; and Latin America/Caribbean.

A free report excerpt, table of contents, and ordering information is online at http://www.insight-corp.com/reports/oss11.asp .

This report is available immediately for $4,695 (hard copy). Electronic (PDF) reports can also be ordered online. Visit our Website, or call 973-541-9600 for details.

Insight Research Corporation

Market Research: Managed Services in an IP World – Global Opportunities for Wireless and Wired Networks 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to the latest market study from Insight Research, business spending on all telecommunications services is expected to grow in single-digit percentages over the next six years, and global spending on managed services is expected to grow at an annual compounded rate of 14.7 percent over the period.

The market research report notes that in this period of slow economic growth and reduced spending on basic telecommunications and IT services, many enterprises will find that purchasing managed services is a cost-effective alternative to increasing internal staffing. The study predicts that revenues associated with the managed services market will nearly double from nearly $140 billion in 2012 to $266 billion in 2016.

Insight’s newly-released market analysis report, “Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks 2011-2016″ includes full segment details for North America, Europe, Middle East and Africa, Asia and Pacific Rim, and Latin America.

The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services, and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, security services, VoIP, LAN extensions, WLAN extensions, managed cellular services, hosting and cloud services.

“Stability has returned to the telecommunications industry and with the continued shift to wireless and cloud-based services we are forecasting strong revenue growth in the managed and outsourcing services segments,” says Fran Caulfield, Research Director for Insight Research.

“As enterprises shift their applications to the cloud and as more users access these applications via mobile devices, the level of complexity involved in managing these moving targets increases. Buying a suite of Managed Services can get the enterprise around the complexity-the local IT manager can outsource the most difficult tasks to a service provider, and probably get the job done faster and at a lower cost,” Caulfield concluded.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/manserv11.asp . The report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our website at www.insight-corp.com or call 973/541-9600 for details.

Insight Research Corporation

Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Insight Research Corp.’s new market analysis study, “The Mobile Workforce and Enterprise Applications, 2011-2016,” takes a close look at the most important enterprise applications accessible from various mobile devices including smartphones, tablets, and sensors. The report then segments the findings into eight vertical industry classifications and presents the data for the U.S. as well as four global regions.

According to the study, enterprise mobility solutions will generate nearly $40 billion in annual sales for applications developers by 2016. In addition, mobile operator revenues associated with these solutions will grow proportionately.

The market forecast is segmented by major vertical markets, including Banking, finance, insurance; Information, communication, media; Healthcare; Utilities; Retail and logistics; Transportation; Services; and Manufacturing and construction.

“Mobility solutions are dominating enterprise IT development programs, as companies rush to support their expanding mobile workforce,” says Fran Caulfield, Research Director at Insight Research.

“While the proliferation of smartphones and tablets in the enterprise has improved employee productivity, mobility has also increased the complexity of managing solutions. More features, higher bandwidth, and lower latency are table stakes, and only the application developers and service providers that can surpass meet these demands will prosper,” Caulfield concluded.

“The Mobile Workforce and Enterprise Applications, 2011-2016,” provides a detailed analysis of the wireless technologies, application platforms, and workforce trends that have created this environment. Segmentations are provided for U.S., Rest of North America; Europe, Middle East, Africa; Asia and Pacific; and Central and Latin America for applications including VoIP, fixed mobile convergence, e-mail, conferencing and collaboration, machine-to-machine communication, and sales force automation.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/mwf11.asp .

The report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our website at www.insight-corp.com – or call 973/541-9600 for details.

PLP DIGITAL

PLP’s Blueprint for Change strategy program is designed to guide print companies into a new market position, changing their brand to increase sales

ALEXANDRIA, Va. /Advertising Industry Newswire/ — PLP Digital Systems is expanding its Blueprint for Change program to help reprographers meet today’s demands for Construction Information Management (CIM). This four-month marketing strategy program, which piloted in 2010, is now accepting applications for the 2011 session. PLP Digital Systems has partnered with PLS Launch Solutions, a marketing strategy firm, to offer the Blueprint program. PLS President Michele Gleber says, “It’s tremendously satisfying to help these businesses change and to measure their progress, not in just a new look or tagline, but real revenue growth from technology and CIM services.”

Construction technology represents a significant opportunity to companies with strong relationships in AEC, but whose services have been commoditized and whose volumes are dropping by as much as 30 percent year over year. The Blueprint for Change strategy program (http://www.plp.com/b4c) is designed to guide these print companies into a new market position, and change their brand to increase sales.

John Cronin, CEO of PLP, says “Changes in the construction industry in the way digital content is managed, shared, and distributed is challenging our customers to stay relevant and strategic to their AEC customers. PLP has always worked to help our customers succeed, and we’re excited with the progress our pilot B4C participants have seen.”

Pilot participants were leading companies like Duncan-Parnell, Lynn Imaging, and Barker Blue, who each have completed major rebranding efforts and seen improved technology sales in 2010.

About PLP Digital Systems:
For more than 20 years, PLP Digital Systems (www.plp.com) has powered the information that powers construction. Best known for products like PlotWorks, PLP’s software solutions and world-class customer support help their partners produce and manage the construction information that’s critical to their customer’s projects.

About PLS Launch Solutions:
PLS Launch Solutions (www.launchsolutions.com) works with technology leaders looking to grow and change their businesses. Their marketing strategy and execution services have helped CEOs launch new products, diversify into new markets, and change the way they think about, talk about, and reach new customers. PLS has worked in the wide format print and software industries for 25 years, and is based in Rochester, NY.

Dawn Westerberg Consulting LLC

Tech Marketing Firm Dawn Westerberg Consulting LLC Invited to Join ITA

AUSTIN, Texas /Advertising Industry Newswire/ — Being recognized for its commitment to providing superior technology marketing solutions to small and medium-sized businesses, Dawn Westerberg Consulting LLC has joined Information Technology Alliance (ITA), a highly regarded group of top VARs, CPA firms and technology product/service providers. This invitation has been extended due to the high level of support and service Dawn Westerberg Consulting LLC has provided businesses in their market and for their commitment to being a leader in the industry.

“The focus of ITA is to provide an independent forum for leading businesses to share information, assess the nature and direction of the profession and to accomplish their own business goals,” said Ron Eagle, president of ITA. “By participating in ITA, Dawn Westerberg Consulting LLC has shown that they are committed to the long-term success of their organization and their clients.”

“It is an honor to be an ITA member,” said Dawn Westerberg, president, Dawn Westerberg Consulting LLC, “ITA expects much of its members – the sharing of best practices, code of conduct and active participation in making the organization and the events hosted by ITA excellent. That’s exactly the benchmark I want for me, my company and for my clients.”

About ITA:
The ITA is an independent, not for profit, professional association of leading firms and companies whose purpose is to share information and build relationships that improve the way its member firms, and their clients, do business. The membership roster consists of some of the more highly regarded mid-market technology professionals, consultants, and product/service providers in North America.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.