Category Archives: Seminars and Trade Shows

Ad Industry Seminars and Trade Show News

Laura Winn, VP client solutions for CMI

CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

Laura Winn, VP client solutions for CMIATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla. As part of the TMRE’s “Brand Insights” track, Winn and DiCarlo will discuss the importance of the “honeymoon period” within the customer lifecycle.

While every interaction with a brand ultimately helps or hinders customer loyalty, the “honeymoon period” is the most exciting time for the brand and the customer. This getting-to-know-you stage offers numerous opportunities to gain or lose a customer and set them on a path to a higher lifetime value.

Fidelity Investments is dedicated to delivering the best customer experience during the critical first 100 days of a new customer’s lifecycle, and evaluating how each touch-point impacts a customer’s loyalty and lifetime value.

Winn and DiCarlo will talk about how new research has helped Fidelity Investments:
* Immerse in the early customer lifecycle from the customer’s point of view – over time and using technology.
* Investigate the average experience, but pay special attention to the outliers to identify the highest likelihood to build or undermine loyalty.
* Engage stakeholders to equip the organization to make changes to deliver a compelling, differentiating customer experience.

With more than 136 sessions and more than 170 speakers, TMRE attendees will gain access to the most comprehensive set of industry perspectives from insights leaders across the globe. Download the full agenda here (requires log-in): http://www.iirusa.com/research/download-brochure.xml .

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Stephanie Ciccarelli

VOICE 2012: The VoiceOver International Creative Experience

LOS ANGELES, Calif. /Advertising Industry Newswire/ — VOICE began as an idea to bring the fragmented world of voiceover talent together and has developed into the world’s largest and only international voiceover convention. For 2012, Voices.com, an online marketplace connecting businesses with voice actors, is pleased to announce their sponsorship of VOICE 2012 – The VoiceOver International Creative Experience.

Voices.com supported VOICE 2007 and 2010 in previous years through sponsorship, social media reporting and editorial coverage, extending the reach of the conference to a global audience hungry for the latest news, information and trends observed during the industry conference.

“Voices.com is thrilled to sponsor VOICE 2012, an event unlike any other, drawing voice actors and experts from around the world. We look forward to the privilege of being among our customers, industry personalities and the voice over community as a whole. Those representing our team are eager to bring the Voices.com experience to VOICE attendees, to share our unique knowledge and inspire everyone we meet,” Stephanie Ciccarelli, Co-founder and Chief Marketing Officer of Voices.com, said.

“We are extremely excited about the support of Voices.com!” said James R. Alburger, an Executive Producer of VOICE. “Partnering with this leader in the voiceover industry is a tremendous opportunity for us. We know that all those in attendance will greatly benefit from this joint effort.”

The conference takes place June 13 – 16, 2012 with the VOICE Red Carpet Reception kicking off the conference on the evening of June 12. To learn more about VOICE 2012, visit: http://www.voices.com/voice2012 .

About VOICE 2012:
VOICE began as an idea to bring the fragmented world of voiceover talent together and has developed into the world’s largest and only international voiceover convention – The VoiceOver International Creative Experience. VOICE focuses on a three-tiered theme for its attendees: Education in both the performing craft and the business of voiceover; Technology knowledge for voice recording and home studios; and building a Community of like-minded professionals.

About Voices:
Voices.com is the industry leading website that connects businesses with professional voice talents. Small businesses and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice actors with the assistance of Voices’ innovative SurePay(TM) payment service and award-winning Web application. Voices has a global network of over 75,000 voice actors in over 100 languages and currently serves 163,694 members online. Clients include Microsoft, Cisco, Nintendo, The Los Angeles Times, Glam Media, The Make-a-Wish Foundation, US Army and tens of thousands more.

Dawn Westerberg Consulting LLC

Annual Duct Tape Marketing Gathering 2011 in Kansas City to feature session on how blogging and Google+ can be used to grow B2B online visibility

KANSAS City, Mo. /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, and an authorized Duct Tape Marketing Consultant, will be presenting a session on “Blogging, Twitter and Google+” at the Duct Tape Marketing Gathering 2011 conference. The session will focus on how blogging, Twitter and Google+ can be used to grow online visibility for businesses as a means to generating more qualified opportunities for winning new customers. The event will be held in Kansas City, Missouri, October 27-29, 2011.

“One of the most valuable assets a business can invest in is valuable, strong, targeted content on their blog to guide the website visitor through the qualification process,” said Westerberg. “Duct Tape Marketing refers to this as the Marketing Hour Glass. The prospect experience involves specific stages: Know, Like, Trust, Try, Buy, Refer, Repeat. Online content should facilitate a prospect’s movement through those marketing stages.”

Once a collection of strong content is published on the website or blog, Westerberg advocates the use of social media platforms such as Twitter and Google+ to circulate the information. “Social media platforms have gathered target audiences. It’s up to business owners to develop online networks and share the benefit of the solutions they’ve developed and deployed for other businesses.”

“The more complicated the solution, the more benefit there is to regular blogging,” explained Westerberg. “Business owners can highlight products, services and methodologies through blog posts. This will serve to give website visitors a productive and satisfying web experience.”

Gathering 2011 is the annual Duct Tape Marketing conference for authorized Duct Tape Marketing consultants.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC (www.dawnwesterberg.com) serves companies from coast to coast and border to border with marketing strategy, marketing message development, campaign and content creation and online marketing. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, collaboration, and measured results.

You can read Dawn’s blog at: http://citizenwire.com/news/citizen-articles/dawn-westerberg-blog .

Laura Winn of CMI

2011 ABA Marketing Conference event: See Your Customers Through an Ethnographic ‘Lens on Life’

BALTIMORE. Md. /Advertising Industry Newswire/ — At the 2011 ABA Marketing Conference, Laura Winn, qualitative research manager and ethnographer for CMI – a full-service marketing research company – will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods.

In “See Your Customers Through an Ethnographic ‘Lens on Life,'” Winn will explain how financial services companies can discover a comprehensive view of individuals’ lifestyles, behaviors and attitudes through a well-designed ethnographic research program.

Where: ABA Marketing Conference, Marriott Baltimore Waterfront in Baltimore, MD. When: Monday, September 19, 2011; 10:15 – 11:45 a.m.;
Speaker “Meet and Greet” Spotlight from 12:30 – 1:00 p.m.

CMI’s Winn will share case studies from financial institutions and other industries to demonstrate the valuable benefits of ethnography:
* Deepen your understanding of how and when you can accomplish strategic marketing research initiatives with ethnography.

* Based on specific business issues in financial services, learn tips for customizing the ethnographic approach.

* Witness how financial institutions bring their customer segments to life, develop and test new products, and improve marketing strategies and sales communication as a result of ethnographic insights.

ABA’s Marketing Conference provides insights on marketing in the financial industry. ABA represents banks of all sizes and charters, and is the voice for the nation’s $13 trillion banking industry and its 2 million employees.

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit http://www.cmiresearch.com .

World Press Freedom Day 2011 Website Opens Registration and Event Agenda to the Public

Washington, D.C. /Advertising Industry Newswire/ — The Steering Committee for World Press Freedom Day 2011 launched its website, www.wpfd2011.org, today, unveiling the event’s agenda and opening registration to the public for this historic gathering. The conference is organized jointly by UNESCO, the U.S. Department of State, the Center for International Media Assistance at the National Endowment for Democracy, IREX, and the United Nations Foundation.

The program for the event, to be held May 1-3 in Washington, DC, is built around this year’s World Press Freedom Day theme, “21st Century Media: New Frontiers, New Barriers.” Dynamic conversations, commemorative, educational and interactive events will be held at the Newseum, the National Press Club, and other venues in Washington, DC. Registered attendees will have the opportunity to take part in more than 15 plenary and breakout sessions which will cover topics ranging from “Social Media: The New News Network?” and “New Barriers: Censorship in the Digital Age” to “New Frontiers: Transforming Media in the 21st Century.”

The United Nations Education, Scientific, and Cultural Organization (UNESCO) organizes World Press Freedom Day commemorations every year on May 3 worldwide. In a statement issued April 2nd, UNESCO Director-General Bokova noted, “The program for World Press Freedom Day 2011 is designed to foster a global conversation around some of the most important questions of our time and to support those around the globe who are on the front lines working to advance free expression.”

Keynote speakers at the event will include UNESCO Director-General Irina Bokova, U.S. Under Secretary of State for Public Diplomacy and Public Affairs Judith McHale, and U.S. Under Secretary of State for Democracy and Global Affairs Maria Otero. Among the more than 80 additional speakers are the leading voices on the front lines advancing and protecting press freedom around the world, including Bob Woodward, Associate Editor, Washington Post ,Wael Abbas, Egyptian journalist and blogger, and John Kampfner, Index on Censorship.

Registration is free and open, but space is limited. For World Press Freedom Day 2011 event registration information, please visit www.wpfd2011.org. Many sessions will be live streamed online for those unable to attend in person. Partnerships with Washington, DC-area universities and specialized press centers will provide additional opportunities for members of the media and bloggers to engage in World Press Freedom Day activities.

Global Strategic Management Institute

GSMI Mobile Marketing Strategies Summit in S.F. April 2011

SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The 2011 GSMI Mobile Marketing Strategies Summit will educate businesses on the most advantageous, cutting edge, tactics in mobile marketing. Whether your business needs are B2B or B2C, this conference has it all. Combining hands on workshops with speakers who are experts in their field sharing the best practices in practical formats, GSMI’s Mobile Marketing Strategies Summit can’t be missed. This much anticipated conference takes place April 26-28, 2011 at the Marines’ Memorial Club & Hotel.

What: Attendees of this top-notch, three day, mobile marketing conference will learn, from a variety of speakers, case studies and workshops, how to take advantage of the many marketing opportunities mobile offers. With two workshops, each crafted to provide attendees with the most recent and useful mobile skills, two full conference days and an abundance of networking time, GSMI’s Mobile Marketing Summit is sure to be the mobile conference of 2011!

Secure your seat today for an opportunity to get insight from in-depth case studies by brands such as, The Weather Channel, Google, Steve Madden, Mashable, Porter Noveli, and Nokia. Get insight from top minds in mobile marketing, such as, Josh Koppel, creator of Esquire Magazine’s iPad app and Apple’s iPhone app of the year winner, Lucas Buick. Want to send your entire marketing team? We offer group discounts!

When: April 26, 2011: Workshops; April 27-28, 2011: Conference.
Where: Marines’ Memorial Club & Hotel; 608 Sutter Street, San Francisco, CA 94102.
Who: Chief Executive Officers, Chief Marketing Officers, Chief Branding Officers, VPs, Directors and Managers of: Marketing, Branding, Business Strategy, Customer Relations, Social Media, Media Sales, Public Relations, Online Community Managers, Social Media Assistants, Social Media Strategists, Business Development, Word of Mouth Gurus, Community Marketers.

How: Detailed information about workshops and conference, including package details, prices and keynote speakers can be found at: http://mobilemarketingstrategiessummit.com/ . .

More information about Global Strategic Management Institute and Mobile Marketing Strategies Summit can be found at: www.gsmiweb.com .

About GSMI:
GSMI is dedicated to creating rich environments for learning, networking and ensuring their attendees have great experiences. GSMI hosts dozens of conferences, around the world, each year. They are leaders in their industry and strive to always provide the best, most relevant, speakers, quality workshops and the right environment to both network and learn.

Eularis

Eularis to Hold Pharmaceutical Marketing ROI MasterClass in London

LONDON, U.K. — Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company’s cost base, they can easily become the target of budget cuts. The pressure to measure marketing return and effectiveness has never been stronger.

Eularis pharma seminarCurrently, much budget is spent despite marketers being unable to identify which combination of activities has the greatest growth potential, and without knowing what specific effect individual activities are having on market share. This MasterClass will show attendees the main approaches now available that can help a company determine where and how its marketing activities can work together and which synergistic combinations will deliver profitable value growth. Dr. Andree Bates will also provide attendees with ideas on how to put return measurements to work for their own brands.

Dr. Bates has already guided hundreds of Pharmaceutical Marketing Directors to financial success with their brands. Now, she is presenting her MasterClass for one day ONLY in London, UK, on Friday, 12th June 2009. By attending the Pharmaceutical Marketing ROI MasterClass, you will be able to apply these approaches to your own marketing after the Workshop.

WHO: Eularis

WHAT: MasterClass on the latest techniques, strategies and analysis approaches for knowing how to measure financial impact of sales and marketing activities

WHEN: 12 June 2009

WHERE: 1 Northumberland Avenue, Trafalgar Square. London

About Eularis
Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, whose reliance on historical or analogue data reduces their accuracy, Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance. Co-headquartered in London and New York City, although working internationally, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.

For more information about Eularis, visit www.eularis.com.

08-1015-onmksum_72dpi

BRC Marketing Strategist to Speak at 2009 Online Marketing Summit Conference

DAYTON, Ohio — The Online Marketing Summit, a national educational conference for corporate marketing executives, has selected Doug Lenos, Online Marketing Strategist at BRC Marketing, as a featured speaker at its February 4-7, 2009, event in San Diego, California. Lenos will discuss the importance of online marketing for business-to-business companies including the successful integration of website design, information architecture, search engine marketing and analytics. The presentation will include an in-depth analysis of Cintas.com, a website re-designed by BRC Marketing in September 2007 that has produced a four-fold increase in sales leads while leading visitors to the information they seek with fewer clicks. Cintas.com was also named one of BtoB magazine’s Top Ten websites for 2007.

Online Marketing Summit“Using available tools in web analytics and search engine optimization is the key to identifying the needs of your business customers and developing a relationship with them,” explained Lenos. “The opportunities are there. But very few B2B companies know how to use them.”

Marketers who visit BRCmarketing.com and register for the Online Marketing Summit before November 1, 2008, can save $700 off the regular $1695 fee.

BRC Marketing is a full-service business-to-business direct response and interactive agency whose clients include Teradata, Reynolds and Reynolds, Cintas Corporation and SRA/McGraw-Hill. BRC Marketing is based in Dayton, Ohio, with an office in Silicon Valley, California.

More information is available at: http://www.BRCmarketing.com or http://www.OnlineMarketingSummit.com.

[tags]Online Marketing Summit, BRC Marketing Inc, Doug Lenos[/tags]

Grow Your Specialty Food Brand: 8 Brand Building Best Practices

COLUMBUS, Ohio — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand – Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June 29, 2008; hosted by Tammy Katz. As one of the food industry’s largest and influential shows, the NASFT Fancy Food Show features the industry’s hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.

Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT’s brand building session. Katz is an expert food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. Katz is also Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. This workshop is designed to assist specialty food manufacturing executives profitably expand their brand and increase their brand’s growth rate.

When asked about the session Katz replied, “Strong brands earn higher levels of consumer loyalty and profitability. The best performing brands consistently apply these eight brand building best practices to grow faster and build their brands more efficiently than the competition. These best practices apply to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their brand’s profitable growth potential and avoid common mistakes that waste time and money.”

The session will offer attendees tools to understand and improve their performance. Specific topics to be addressed include:

* How to Build a Great Brand

* 8 Brand Building Best Practices, including
o How to Delight Consumers
o Effective Brand Positioning
o Accelerating New Product Development
o Developing Productive and Profitable Marketing Plans

* Brand Development Action Plans – developed during the session, structured for participants to implement immediately

To register for Grow Your Specialty Food Brand – Eight Brand Building Best Practices, visit http://www.specialtyfood.com/do/educationalResources/TradeShowEducationalPrograms.

Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.

Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.

[tags]Tammy Katz, Grow Your Specialty Food Brand, Eight Brand Building Best Practices, National Association for the Specialty Food Trade, NASFT International Fancy Food Show[/tags]

B2B Marketing Writer and SEO Expert Dianna Huff to Speak at Yankee IABC Seminar

Renowned Business Communicator – Ann Wylie – to Headline Yankee Chapter of International Association of Business Communicators Spring Line-Up

BOSTON, Mass. — The Yankee Chapter of International Association of Business Communicators (Yankee IABC) today announced its spring line-up. These business events run the spectrum from overall communications strategy and planning to the more specific technical strategies around business communications.

In the first event, B2B marketing writer and SEO expert Dianna Huff will provide the information you need to take your website to the next level. SEO (Search Engine Optimization) Simplified: 7 Tips for Communicators, takes place on Wednesday, March 28, 2007 from 11:30 a.m. to 2:00 p.m. at the LaCava Center at Bentley College, 175 Forest Street, Waltham, MA 02452. This in-depth course will help you learn: 1) The top three strategies needed to rank well in search engines, 2) PR and new media tactics that boost rankings and leads, and 3) How to write content that gets prospects to take action. We’ll be giving away copies of Huff’s new e-book, Turning Clicks into Leads Through Search Engine Optimization, as door prizes.

On Thursday, April 12, 2007 from 7:30 a.m. to noon, Yankee IABC will host A Half-Day of Creativity with Ann Wylie at The Wellesley College Club, 106 Central Street, Wellesley, MA 02181. Award-winning business communicator Ann Wylie will combine two of her most popular seminars for the Yankee Chapter: Make Your Copy More Creative and Open the Creativity Tool Box. You’ll learn how to grab your readers’ attention and leave a lasting impression by borrowing techniques from fiction writers to make your non-fiction business copy more compelling. You’ll also receive tips on how to break creative block, harness your muse and come up with original approaches for the same old story.

Finally, on Tuesday, May 15, 2007, at the Courtyard Boston Foxboro, Foxboro, MA, Yankee IABC will present Engaging Managers to Become Great Communicators: A Case Study. Organizational communicators know that, for employees, managers are the most credible, preferred source of company information. As such, managers are well-suited to engage employees around company priorities. But how do you first engage managers? Textron Inc., a $12 billion multi-industry company in Providence, has successfully completed a pilot manager communication program. Come hear about the steps they took… and the results. Presenters: Karen Papa, senior vice president, communications, Textron Financial, and Mary Hettinger, president, Beyond Words.

For more information on any of these events, please go to http://www.yankeeiabc.org/programs/calendar.htm.

About Yankee IABC
Yankee IABC, a chapter of the International Association of Business Communicators, connects professionals across all communication disciplines to inspire individual growth and overall industry excellence. Spanning five New England states, our members have easy access to a vast array of communications resources and networking opportunities. For more information, please visit www.yankeeiabc.org.

[tags]Yankee IABC seminar, SEO expert Dianna Huff, Business Communicator Ann Wylie, Boston business events, International Association of Business Communicators[/tags]