Currently, much budget is spent despite marketers being unable to identify which combination of activities has the greatest growth potential, and without knowing what specific effect individual activities are having on market share. This MasterClass will show attendees the main approaches now available that can help a company determine where and how its marketing activities can work together and which synergistic combinations will deliver profitable value growth. Dr. Andree Bates will also provide attendees with ideas on how to put return measurements to work for their own brands.

Dr. Bates has already guided hundreds of Pharmaceutical Marketing Directors to financial success with their brands. Now, she is presenting her MasterClass for one day ONLY in London, UK, on Friday, 12th June 2009. By attending the Pharmaceutical Marketing ROI MasterClass, you will be able to apply these approaches to your own marketing after the Workshop.

WHO: Eularis

WHAT: MasterClass on the latest techniques, strategies and analysis approaches for knowing how to measure financial impact of sales and marketing activities

WHEN: 12 June 2009

WHERE: 1 Northumberland Avenue, Trafalgar Square. London

About Eularis
Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, whose reliance on historical or analogue data reduces their accuracy, Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance. Co-headquartered in London and New York City, although working internationally, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.

For more information about Eularis, visit www.eularis.com.

“Using available tools in web analytics and search engine optimization is the key to identifying the needs of your business customers and developing a relationship with them,” explained Lenos. “The opportunities are there. But very few B2B companies know how to use them.”

Marketers who visit BRCmarketing.com and register for the Online Marketing Summit before November 1, 2008, can save $700 off the regular $1695 fee.

BRC Marketing is a full-service business-to-business direct response and interactive agency whose clients include Teradata, Reynolds and Reynolds, Cintas Corporation and SRA/McGraw-Hill. BRC Marketing is based in Dayton, Ohio, with an office in Silicon Valley, California.

More information is available at: www.BRCmarketing.com or www.OnlineMarketingSummit.com.

[tags]Online Marketing Summit, BRC Marketing Inc, Doug Lenos[/tags]

Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT’s brand building session. Katz is an expert food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. Katz is also Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. This workshop is designed to assist specialty food manufacturing executives profitably expand their brand and increase their brand’s growth rate.

When asked about the session Katz replied, “Strong brands earn higher levels of consumer loyalty and profitability. The best performing brands consistently apply these eight brand building best practices to grow faster and build their brands more efficiently than the competition. These best practices apply to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their brand’s profitable growth potential and avoid common mistakes that waste time and money.”

The session will offer attendees tools to understand and improve their performance. Specific topics to be addressed include:

* How to Build a Great Brand

* 8 Brand Building Best Practices, including
o How to Delight Consumers
o Effective Brand Positioning
o Accelerating New Product Development
o Developing Productive and Profitable Marketing Plans

* Brand Development Action Plans – developed during the session, structured for participants to implement immediately

To register for Grow Your Specialty Food Brand – Eight Brand Building Best Practices, visit www.specialtyfood.com/do/educationalResources/TradeShowEducationalPrograms.

Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.

Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.

[tags]Tammy Katz, Grow Your Specialty Food Brand, Eight Brand Building Best Practices, National Association for the Specialty Food Trade, NASFT International Fancy Food Show[/tags]

BOSTON, Mass. — The Yankee Chapter of International Association of Business Communicators (Yankee IABC) today announced its spring line-up. These business events run the spectrum from overall communications strategy and planning to the more specific technical strategies around business communications.

In the first event, B2B marketing writer and SEO expert Dianna Huff will provide the information you need to take your website to the next level. SEO (Search Engine Optimization) Simplified: 7 Tips for Communicators, takes place on Wednesday, March 28, 2007 from 11:30 a.m. to 2:00 p.m. at the LaCava Center at Bentley College, 175 Forest Street, Waltham, MA 02452. This in-depth course will help you learn: 1) The top three strategies needed to rank well in search engines, 2) PR and new media tactics that boost rankings and leads, and 3) How to write content that gets prospects to take action. We’ll be giving away copies of Huff’s new e-book, Turning Clicks into Leads Through Search Engine Optimization, as door prizes.

On Thursday, April 12, 2007 from 7:30 a.m. to noon, Yankee IABC will host A Half-Day of Creativity with Ann Wylie at The Wellesley College Club, 106 Central Street, Wellesley, MA 02181. Award-winning business communicator Ann Wylie will combine two of her most popular seminars for the Yankee Chapter: Make Your Copy More Creative and Open the Creativity Tool Box. You’ll learn how to grab your readers’ attention and leave a lasting impression by borrowing techniques from fiction writers to make your non-fiction business copy more compelling. You’ll also receive tips on how to break creative block, harness your muse and come up with original approaches for the same old story.

Finally, on Tuesday, May 15, 2007, at the Courtyard Boston Foxboro, Foxboro, MA, Yankee IABC will present Engaging Managers to Become Great Communicators: A Case Study. Organizational communicators know that, for employees, managers are the most credible, preferred source of company information. As such, managers are well-suited to engage employees around company priorities. But how do you first engage managers? Textron Inc., a $12 billion multi-industry company in Providence, has successfully completed a pilot manager communication program. Come hear about the steps they took… and the results. Presenters: Karen Papa, senior vice president, communications, Textron Financial, and Mary Hettinger, president, Beyond Words.

For more information on any of these events, please go to www.yankeeiabc.org/programs/calendar.htm.

About Yankee IABC
Yankee IABC, a chapter of the International Association of Business Communicators, connects professionals across all communication disciplines to inspire individual growth and overall industry excellence. Spanning five New England states, our members have easy access to a vast array of communications resources and networking opportunities. For more information, please visit www.yankeeiabc.org.

[tags]Yankee IABC seminar, SEO expert Dianna Huff, Business Communicator Ann Wylie, Boston business events, International Association of Business Communicators[/tags]