Category Archives: Sponsorships

Sponsorship News – Brand sponsorship, celebrity endorsements and related news

Jockey Eswan Flores

Brand Sponsorship: Jockey Eswan Flores Sponsor for FixNation

LOS ANGELES, Calif. /Advertising Industry Newswire/ — FixNation, a non-profit organization offering free spaying and neutering of stray and feral cats in the greater Los Angeles area, gains jockey Eswan Flores as a sponsor. Flores wanted to give back to the non-profit that worked to control the cat population at the Los Alamitos Race Course where he began his horse-racing career; so he decided to sponsor them.

“They’ve been very helpful in controlling the cat population at the Los Alamitos Race Course and people will soon see their logo on my pants,” says Flores. “What a great way to combine my compassion for cats and horse racing.”

It was reported that several hundred homeless cats and kittens were living at the racetrack. To date, approximately 100 have been spayed and neutered.

Training was provided to teach Flores and his manager how to humanely and safely trap the cats. Their compassion was clearly embraced by other racetrack employees who also care for the cats.

“FixNation has made horse racing history while bringing smiles to our faces, specifically by having our logo worn by jockey Flores,” says Karn Myers, clinic director/founder/COO of FixNation, Inc. “I simply cannot thank Flores enough for being so supportive of our organization and raising public awareness.”

Elizabeth Cava, a trapping trainer at FixNation, adds that, “It was so reassuring to see that they sought out a humane solution – a life-based solution – rather than the only other alternative – trap and kill.”

About Eswan Flores:

Flores is an 18-year old high school senior and a native of Mexico. He started going to the track in Santa Anita when he was eight while his father worked as a groom. At 10, he would ride his bike to the Arcadia track, studying horses. Friends and family took him to ride at ranches. He is quickly making a name for himself in thoroughbred horse racing at one of the most premier tracks in the country. He has been interviewed by multiple entities including: the Los Angeles Times; PBS and Fox News.

For more information, visit: www.eswanflores.com .

About FixNation:

FixNation, a non-profit corporation, has a mission to reduce the population of homeless cats by sterilizing as many as possible. In addition, by consistently demonstrating the effectiveness of Trap-Neuter-Return (TNR), it seeks to bring about changes in public policy so that TNR becomes the officially sanctioned and government-funded approach to homeless cat management. It supports and promotes all humane initiatives and education to bring about the day of “No More Homeless Cats in L.A.”

For more information, visit: www.FixNation.com .

Starlight Children's Foundation

Donate to a Worthy Children’s Charity and Get Free Small Business Promotion Services – Help Starlight Children’s Foundation

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope, a California-based brand marketing firm, recently “adopted” Starlight Children’s Foundation as its premier charity program recipient. Throughout the month of July (2010) as part of the adoption program, when a donor gives $50 or more to Starlight they will have the opportunity to issue a free national online press release through Neotrope’s Send2Press(R) Newswire service, which is syndicated worldwide and also appears on many top news sites and social networks in the Neotrope News Network, which generates over 15 million page views each month.

“This program rewards individuals and companies for being Starlight donors,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Everyone has something to promote. If you make a small donation, you get an opportunity to publicize your company, your book, blog, gallery showing, or whatever newsworthy event or endeavor you may want to publicize. It’s a win-win for everyone.”

Donors will have until July 31, 2010 to make a qualifying donation at http://www.starlight.org/promotions . If they choose to donate $100 or more, donors will have the option to choose other Send2Press services at a discount (such as $100 off of a nationwide targeted media blitz). Neotrope’s Send2Press services can be utilized no sooner than 3 working days from the confirmed date of the donation and no later than October 1, 2010 (subject to all terms/limitations).

“Thanks to Neotrope’s generosity and pro bono public relations support of Starlight over the last year and a half, we know how valuable its PR distribution service is,” says Jenny Isaacson, Vice President of Brand Marketing and Communications, Starlight. “We hope that many people and businesses will make a donation and start to use Neotrope’s Send2Press service as a result. It’s a wonderful opportunity to easily support Starlight and get some real value for your donation.”

About Starlight Children’s Foundation:
When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org.

Support Starlight now, by going to: http://www.starlight.org/promotions .

About Neotrope:
Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council); is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope(R) is a registered trademark in the U.S. and other countries.

About Send2Press:
Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Originally known as Mindset Netwire, Send2Press was the first (and is still) the only newswire service whose staff is comprised entirely of working journalists, published authors, and accredited PR professionals. Learn more about Send2Press(R) at www.Send2Press.com.

Neotrope and Children Awaiting Parents

L.A. PR Firm Neotrope Adopts Children Awaiting Parents Charity to Help Kids Find Homes

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope and its Send2Press service are honored to make Children Awaiting Parents (CAP) its second “Adopted” charity program recipient for 2010. With this commitment, Neotrope aligns itself with CAP’s mission to find adoptive homes for America’s waiting children. As part of this program, Neotrope is providing PR solutions, news dissemination, and search marketing for CAP to help raise awareness to both media and the public regarding CAP programs, partners and other activities.

In 2009, CAP was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting CAP to its customers and other partners in order to bring additional resources together to help CAP widen its awareness in the small to medium business space.

“Children Awaiting Parents is thrilled to have the generous support of Neotrope/Send2Press,” stated Mark Soule, Executive Director of Children Awaiting Parents. “Our organization’s communications have benefited from their professionalism and we are grateful for their commitment to our mission.”

“We’ve been honored the past two years in providing promotional services for Children Awaiting Parents, in order to help them raise awareness for their good works,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “It’s my belief that there is nothing more important than nurturing all children in this country, and ensuring they have a place to grow and one day find their own places in the world. All of us need to make sure children without a real home today find someone to nurture them, and no one works harder than CAP at this goal. Hopefully our efforts have, and will, in some small way help more people learn about CAP and their generous programs.”

About Children Awaiting Parents:

Children Awaiting Parents, Inc. (CAP) is a national, nonprofit 501(c)(3) organization governed by a volunteer board of directors. For 38 years, CAP has been dedicated to finding adoptive homes for America’s waiting children.

CAP’s mission is to recruit foster and adoptive families across the United States for children who have been waiting the longest for a family. Our waiting children are often older, minorities, sibling groups who wish to be placed together, or children with emotional, mental and/or physical disabilities — children who are typically categorized as “special needs” or “hardest to place.” To learn more visit www.childrenawaitingparents.com .

About Neotrope:

Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council) and can generate barcodes; is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope is a registered trademark in the U.S. and other countries.

Additional information regarding adoption programs for charity/nonprofits can be found at: http://send2press.com/nonprofit.shtml .

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press(R) at www.Send2Press.com .

Send2Press will offer a special discount program to any company/organization which chooses to help support CAP, either through direct donations or sponsorship.

AIN0710-starlight-neotrope

Neotrope ‘Adopts’ Starlight Children’s Foundation and will Provide PR Services Pro Bono

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope and its Send2Press service are honored to make Starlight Children’s Foundation its premier “Adopted” charity program recipient. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. As part of this adoption program, Neotrope is providing PR solutions, news dissemination, and search marketing for Starlight to help raise awareness to both media and the public regarding Starlight programs, partners and other activities.

In 2009, Starlight was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting Starlight to its customers and other partners in order to bring additional resources together to help Starlight widen its awareness in the small to medium business space.

“Although Starlight is well known in certain U.S. markets, I often say that Starlight is still a well-kept secret to most Americans,” says Paula Van Ness, CEO of Starlight. “Through its grant program in 2009, Neotrope already made great strides for us in the awareness arena. But since they have adopted us on an ongoing basis, it gives me great hope that Starlight will soon become a household name.”

“We’ve been honored the past two years in providing promotional services for Starlight, in order to help them raise awareness for their good works,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “With all of the crises in the world, we have to remember that children and families are still the beating heart of everything that truly matters in this country. Hopefully our efforts have, and will, in some small part help more people learn about Starlight and their wonderful programs.”

About Neotrope:

Since 1983 Neotrope(R) has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council) and can generate barcodes; is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope is a registered trademark in the U.S. and other countries.

Additional information regarding adoption programs for charity/nonprofits can be found at: http://send2press.com/nonprofit.shtml .

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at www.Send2Press.com .

Send2Press will offer a special discount program to any company/organization which chooses to help support Starlight, either through direct donations or sponsorship.

About Starlight Children’s Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org .

Neotrope PR Los Angeles

Los Angeles PR Firm Launches ‘Adoption Program’ for National Non-Profits

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Los Angeles-based PR firm Neotrope recently announced it has, as part of the company’s 27th anniversary this year, expanded its discount program for U.S.-based non-profit organizations “doing good,” and also started to “adopt” some very worthwhile causes where services are provided at no cost. Neotrope will provide discounts of 27% to 50% off to those charitable organizations needing assistance with public relations and marketing. Neotrope’s Send2Press(R) Newswire service will be providing the discounts on targeted news distribution, press release writing, and online promotion solutions.

“Due to the economy last year we were unable to provide our PR Grants Program in 2010,” said Neotrope CEO Christopher Simmons. “Thankfully, things are picking up, so we will be able to offer the grant program again for 2011, but in the meanwhile we’re extending these substantial discounts on our services to help non-profits ‘get the word out’ about their activities. We also hope to be able to ‘adopt’ a few very worthwhile groups and provide services at no cost as a corporate sponsor.”

Neotrope has already “adopted” both the Starlight Children’s Foundation, and the Paws of Life Foundation as part of this year’s adoption program, and will soon be adopting Children Without Parents.

For more information on the free discount program for non-profits, visit:
www.Send2Press.com/nonprofit.shtml .

About Neotrope:

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope (www.neotrope.com) was an Inc. 5000 company in 2009, and is an accredited member of the BBB with an A+ rating. The company has provided discounted services for non-profits for more than two decades, sponsors numerous worthwhile causes, and offers a semi-annual (not every year) PR Grants program.

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

For more information about Neotrope’s Send2Press services for non-profit orgs, and for small to medium business promotion, visit: www.Send2Press.com .

Self-Publishers Online Conference

Neotrope Joins Sponsors of Self-Publishers Online Conference 2010 – Book Industry Virtual Trade Show

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Authors receive self-publisher education and book promotion discounts at virtual conference. Neotrope today announced it has joined in sponsoring the second annual Self-Publishers Online Conference (SPOC), a three-day virtual event that features a total of 15 expert speakers, and which will take place May 12-14, 2010. Neotrope’s Send2Press(R) Newswire service (www.Send2Press.com) will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers.

“The book publishing industry is evolving, but one thing remains constant: the need to get the word out about new titles. Independent publishers, authors, and self-publishers can learn the latest about self-publishing and receive promotional discounts by attending the event,” said event co-founder, Susan Daffron, of Logical Expressions, Inc. “We’ve used Neotrope’s Send2Press services to promote our own books and we’re thrilled to have them as a sponsor.”

SPOC encourages aspiring authors to “Live Long and Publish” during the three-day virtual event that features 15 expert speakers, including Dan Poynter, Fern Reiss, Mark Victor Hansen, and 12 others. At SPOC, attendees can listen to presentations, browse the online exhibit hall of book industry vendors, and participate in Q&A roundtables and online discussions — all from the comfort of their desk.

“We’re excited to be part of this year’s event,” said Neotrope CEO Christopher Simmons. “The trend to virtual trade shows has been accelerating this year and the line-up of talent for SPOC is particularly impressive — a virtual event is ideal for bringing together such a wide variety of voices and expertise while making it cost effective for anyone to attend.”

He added, “I got my start in self-publishing as a teenage entrepreneur in the late 1970s, and there were no resources back then to learn how to do this. Now, events like SPOC can provide an invaluable education for new authors, and small publishers who want to take things to the next level.”

About Neotrope and Send2Press:
Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope was an Inc. 5000 company in 2009.

About the Self-Publishers Online Conference:
SPOC is the brainchild of Logical Expressions, Inc., a software and book publishing company based in Sandpoint, Idaho. President Susan Daffron says, “Because of the economy, fewer people are going to big publishing shows like Book Expo. I’m in Idaho and getting to New York isn’t exactly a picnic! We knew we weren’t the only publishers who wanted easier access to book publishing education and information, so that’s why we created SPOC last year. Our goal is to help more people learn how they can self-publish quality books, so anyone can attend SPOC live for free.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars, a log in for the exhibit hall and discussion area where they can ask questions and “virtually mingle” with other authors and publishers, and access sponsor benefits, including the discount code on the book promotion package from Send2Press. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of additional bonus materials.

For more information about the Self-Publishers Online Conference, visit the Web site at SelfPublishersOnlineConference.com . For information about Logical Expressions, Inc. visit: www.LogicalExpressions.com .

For more information about Neotrope’s Send2Press services for small to medium business promotion, visit: www.Send2Press.com .

superdome coffee cups

PJ’s Coffee Sponsors New Orleans Saints with Godzilla-sized Coffee Cups

NEW ORLEANS, La. /Advertising Industry Newswire/ — The next time you see the Louisiana Superdome, you may do a double-take at the two larger-than-life coffee cups outside of the world-famous arena. While the owners of PJ’s Coffee of New Orleans would like this to serve as a subliminal message that you are craving coffee, it’s really part of the company’s sponsorship of the New Orleans Saints.

superdome coffee cupsPJ’s Coffee of New Orleans – the Coffee New Orleans Loves(TM) – has committed to a two-year partnership with the black and gold which includes referring to PJ’s as “the Preferred Coffee of the New Orleans Saints.” Additionally, PJ’s Coffee will be served exclusively at the Dome starting this month.

Another component of the partnership is that the Saints pre-season home game on September 3 was sponsored by PJ’s Coffee. PJ’s passed out 20,000 Saints schedules with a coupon for a “free upsize” on any cup of coffee, or iced coffee at any participating PJ’s locations the Monday after every Saints game. PJ’s also rolled out their slogan for the sponsorship, “Brew Dat!(TM)” on the marketing piece.

The New Orleans Saints and PJ’s Coffee are also working on developing a line of co-branded retail coffees that will be released this November to take advantage of the holiday sales season.

“Like the Saints, PJ’s Coffee is home-grown,” says PJ’s Coffee of New Orleans President Scott Ballard. “We are honored to be a part of the 2009 season along with all the other Saints fans.”

“Both the New Orleans Saints and locally owned PJ’s Coffee of New Orleans truly personify the commitment and passion shared for our city,” said Jean-Paul Dardenne, Director of Corporate Partnerships for the Saints. “It is a pleasure to welcome PJ’s Coffee as one of our newest corporate partners, and we are excited to develop the foundation that will lead to a lasting partnership for years to come.”

As for the giant coffee cups, they are really two of the Dome’s air handling units wrapped in fabric. New Orleans based Crystal Clear Imaging was responsible for the design and wrapping of the air handling units. Drink up!

PJ’s Coffee of New Orleans uses hand-selected, premium Arabica beans which are slow-roasted in small batches at its New Orleans roasting facility. PJ’s Coffee was established in 1978 and began franchising in 1989. Today there are 55 PJ’s locations in seven states. For more information, visit www.pjscoffee.com.

PJ’s proudly roasts private label coffee for hotels, restaurants, hospitals and offices under the name New Orleans Roast. For more information, visit www.neworleansroast.com.

TBWS mXpo sponsor

Video CRM Marketing Co. ThinkBigWorkSmall Sponsors mXpo 2009 Virtual Trade Show

FAIRFIELD, Calif. /Advertising Industry Newswire/ — Think Big Work Small (TBWS), the mortgage lending marketing platform with a complete CRM system that allows mortgage lenders to market directly to their database with custom video will provide live demonstrations during mXpo.net 2009, the mortgage industry-sponsored virtual trade show, conference and educational content platform flagship event. Founded in 2007 by real estate and mortgage industry entrepreneurs, TBWS provides a variety of video and Internet based tools and rate alert services to real estate and mortgage industry professionals. It also hosts a daily news program with timely and relevant news for the industry.

TBWS mXpo sponsor“Think Big Work Small was conceived after decades of observing how the most successful mortgage lending professionals always seem to work smarter not harder,” said Tim Kearns, Chief Executive Officer of TBWS. “The mXpo.net 2009 Virtual Trade Show is an ideal venue to demonstrate the ease and impact of targeted database marketing through lender-created, Internet-shared video.

According to Kearns, during a 4-month study of nearly 1,000 industry professionals in 2008, the users of TBWS’s Video Marketing Engine 2.0 showed a 67 percent increase in production over a control group during the same period. One small change in how they stayed in contact with their databases – through video – made all the difference for these real estate and mortgage professionals. With version 3.0 due on the market in the fall of 2009 and TBWS’s newest product, Rate Alert, with over 12,000 subscribers it has quickly become the most utilized and trusted rate monitoring service in the industry. TBWS has moved from an interesting concept to a proven success story in less than two years.

mXpo.net offers mortgage professionals from wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, to mortgage technology and services vendors the opportunity to congregate via an Internet portal, eliminating costly travel and lodging expenses, while ensuring a concentrated and productive educational experience.

“mXpo.net is a web-based interactive tradeshow alternative that complements traditional tradeshow strategies, offers business development innovations and allows for demonstrations of Internet or Web 2.0-style marketing platforms in their native environment,” said mXpo.net 2009 event director Camilla Dominguez. “ThinkBigWorkSmall.com is the kind of mortgage industry services provider that is ushering in a new era of web-based tools built to create a hyper-productive web-based mortgage marketplace.”

mXpo.net 2009 is being held during the mortgage industry’s busiest trade show season as an alternative for mortgage professionals making decisions about the best use of travel and education budgets. Through August 31, mXpo.net 2009 attendees pay only $99 for full-access to the two-day event.

About Think Big Work Small

Founded in 2007 by real estate and mortgage industry entrepreneurs, TBWS provides a variety of video and Internet based tools and rate alert services to real estate and mortgage industry professionals. It also hosts a daily program (www.TBWSDaily.com) with timely and relevant news for the industry. Born in the most battered market in the real estate and mortgage industry’s history, TBWS was created to perfect and refine business tools and practices that take a minimum of effort or training, but that deliver significant, predictable results. Think Big Work Small is a California corporation located at 3700 Hilborn Road in Fairfield, California, 94534.

About MXpo

mXpo.net is an industry-sponsored virtual trade show, conference and educational content platform for mortgage professionals including wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, and mortgage technology and services vendors. For information about attending, sponsoring, or exhibiting at mXpo.net 2009 Virtual Trade Show, contact mXpo at (877) 257-2301.

Football Star Roger Craig signs endorsement deal with emerging health and fitness dynamo True Healthy Products

ORLANDO, Fla. — Former all-star college and pro running back Roger Craig has teamed up with True Healthy Products, the company that ushered in the Stemulite Fitness Formula craze, to promote their latest product release, Protein Power Mix. Craig, who sports three championship rings, is still in excellent athletic condition today and runs several marathons every year, will be promoting the full range of True Healthy’s product line. Craig will be attending and meeting guests at the Protein Power Mix booth #6 at the Europa Show of Champions Sports and Supplement Expo and asking them to try Protein Power Mix for the first time.

The Show of Champions takes place at the Orange County Convention Center in Orlando, Florida this Friday and Saturday, April 17 and 18.

Last year, while searching for an all natural supplement that would increase endurance, muscle tone and aid in recovery, Craig ran across an ad for Stemulite Fitness Formula `and decided to try it. He was so pleased with the results that he began to recommend it to others and then contacted True Healthy Products CEO Jan Hrkach personally to rave about the results. That call eventually led to Craig endorsing Stemulite and making several TV commercials for True Healthy Products. The relationship has blossomed ever since. “This is the start of what I hope will be a long standing relationship. I love the products and the philosophy and I’m looking forward to starting this week in Orlando,” said the former San Francisco star.

According to Hrkach, “Roger was one of the first people consulted as we began to develop Protein Power Mix. His ringing endorsement of our all natural formula gave our entire team a lift and we are delighted to have him join us as a marketing partner.” Hrkach continued his praise of Craig and the influence he has had on other athletes as well as consumers. “To a small but growing business like True Healthy Products, having an athlete with the high regard and creditability of Roger Craig means a lot. He’s so involved with so many worthwhile projects and we are thrilled he has chosen to work with us.”

Craig has been so impressed by this all natural formula that he has encouraged his son and daughter to take it too. 18 year old Alex Craig is following in his dad’s footsteps as a world class athlete. He runs the 400 and 200 in college and has been using Protein Power Mix as part of his training regimen. According to Alex “I was skeptical at first, you know… here’s another protein drink. But it goes down easy and tastes real good with OJ. It gives me great energy.” Craig’s daughter, Rometra is a former USC basketball star and California Female Athlete of the Year. She too has been benefiting from Protein Power Mix as she continues to pursue a career in the WNBA.

Protein Power Mix is a “state-of-the-art all natural formula” developed by nutrition expert Andrew Wood. Wood, himself a power lifter and former college baseball player, says that what distinguishes his formula from other proteins on the market is a dual formula approach. “We have a daytime and ‘slow-burn’ nighttime formula that works well individually or in combination as a meal replacement or protein energy boost. There is nothing artificial – no sucrose or maltodextrin – and I’ve added an all natural stem cell recruiter for maximum muscle gain.” It is also extremely friendly to the digestive system, and as noted by Mr. Craig, “It tastes great, and that’s no small matter when you’re drinking a supplemental protein every day.”

According to one informal survey, over 95-percent of protein drink users tested said they preferred Protein Power Mix due to the taste and smoothness over their current brand. Now, Roger Craig will be presenting Protein Power Mix across the nation and True Healthy Products believes they’ll make an all-star combination.

Protein Power Mix is available exclusively at www.truehealthyproducts.com.

Audiolife Sponsors the PureVolume.com House in Austin

AUSTIN, Texas — Audiolife, an Artist Services platform designed for indie artists to sell music online and on-demand to fans, has announced that it will officially sponsor The PureVolume.com House in Austin, Texas. The sponsorship will provide Audiolife with the opportunity to offer its groundbreaking web-platform to PureVolume’s extensive list of indie artists surrounding the most highly anticipated interactive music conference of the year.

From March 13th – 21st, Audiolife will be one of the sponsors of the 4th Annual PureVolume.com House event (www.PureVolume.com/TheHouse) taking place at 2nd Street and Trinity in Austin, Texas. The event, which spans 9 days/nights and boasts 50+ performing bands, an open bar, and the latest after hours during the music festival, sets the perfect stage for unsigned artists to interact with Audiolife and learn about their innovative technology, tools, and resources specifically designed for musicians.

“We are extremely excited for this chance to team up with one of the most highly respected web-based promotion platforms in the music industry,” remarked Brandon Hance, Founder and CEO of Audiolife. “PureVolume’s reputation for being on the cutting edge of the industry precedes them, and we believe this sponsorship provides a unique opportunity for us to reach artists from all over the country.”

“The PureVolume.com House is a great way for Audiolife to reach thousands of independent artists,” added Josh Rowe of PureVolume. “The free tools and apps they offer definitely empower musicians to take control of their careers, and I’m excited to see how artists will respond and utilize their platform.”

About Audiolife

Audiolife (www.Audiolife.com), a division of Inhance Media, is an Artist Services Company founded in 2005 by USC graduates Brandon Hance, Aaron Wiener, and Nishit Rathod. Based in Los Angeles, California, the company is currently in public beta and continues their dedication to empowering artists through new technology solutions.

[tags]Audiolife PureVolume House[/tags]

08-0425-neotrope_72dpi

Neotrope Sponsors LAMN Jams, Brings PR Expertise to L.A. Music Competition

LOS ANGELES, Calif. — Neotrope(R), an entertainment and brand marketing company, will officially sponsor the Los Angeles Music Network’s Rock and Urban Music Contest “LAMN Jams” which launched June 9th and runs through August 11th. Taking its popular LAMN Jams to a new level, LAMN invites rock artists to submit original music to perform for a panel of industry experts and receive live critiques. Monthly winners move up to the finale and compete for the Grand Prize. Those selected will perform at Skinny’s Lounge in the NoHo Arts District (North Hollywood). Performance dates: June 9, July 7 and Aug 11 (finale). Open to the public, admission is free for all dates!

Among other prizes, the winners will receive a targeted Direct-to-Editors(TM) press release campaign from Neotrope’s Send2Press(R) service (a $500 value).

NEOTROPE USA“Whether you are building a buzz or maintaining a career in the music business, there is nothing more important than getting the word out,” says LAMN President Tess Taylor, “and so we are thrilled to have Neotrope on board. Neotrope’s Send2Press service will provide the winning artists an essential building block in a successful career. Once you have your story, you need a way to tell the world, and Send2Press is an excellent way to do it.”

Top Industry Experts Judge Talent
Talent judges committed to participate include executives from 98.7-FM, Universal Music Publishing, Electronic Arts Worldwide Music, Trans World Entertainment, MySpace Records, SIXX: A.M., Angel Diva Music, Taxi and Red Queen Music (more pending). These experts have been hand-picked because they can do something meaningful for an artist’s career if they like what they hear. At past LAMN Jams, performers have had their music put in the hands of hard-to-reach music supervisors for hit television shows (by music publisher Robert Walls), been hired on studio projects (by producer Jan Linder Koda), and gotten production deals (like Jody Whitesides).

Submit Your Music Now
Artists register online at www.lamn.com or call 818-769-6095 now. Submission fee is $25 and performers compete to win prizes at monthly LAMN Jams. Monthly winners are eligible to compete for the Grand Prize.

2006 LAMN Jam Champ Hits Big Time
After winning the 2006 LAMN Jam, champion Tim Fagan was invited to tour with the Goo Goo Dolls, won the John Mayer Songwriting Contest last year, and is currently on tour with Colbie Callet. LAMN is proud to have recognized his talent early on.

LAMN Sponsors
Rock Music LAMN Jam sponsors include 98.7-FM, Heroin Diaries / Ovation Guitars, Taxi.com, Tunecore.com, Justin Winokur Photography, Music Connection, On / Off Records, Onlinegigs.com, Optic Noise Music Licensing, Angel Diva Music, Send2Press.com (a division of Neotrope), Skinny’s Lounge, Propellerheads, and What Is Indie? with others pending.

Artists Apply Online Now!

www.lamn.com

About LAMN
Now in its 20th year, the Los Angeles Music Network (LAMN), promotes education, career advancement and good will among artists and creatives. LAMN Jams give talented artists a platform to perform their original material for music industry experts. These contests foster artistry and talent development, enable professional introductions and deals that advance artist careers. LAMN is a sister organization of the National Association of Record Industry Professionals (NARIP) which caters to record executives.

About Neotrope
Based in Torrance, California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed “patent worthy” proprietary solutions for Internet Marketing and search positioning. 2008 marks the company’s 25th Anniversary. Neotrope media properties include Send2Press(R), California Newswire(R), eNewsChannels(TM), and Music Industry Newswire(TM). Neotrope owns a record label, book imprint, online publishing news network, clothing company, and other entertainment endeavors.

Neotrope Founder/CEO Christopher Simmons is a leading authority on press release optimization, an award-winning multimedia and graphic designer, a professional journalist who sold his first article in 1984, and is a member of the American Society of Composers, Authors and Publishers (ASCAP), as well as the Public Relations Society of America (PRSA). A noted technologist, Mr. Simmons is frequently interviewed by organizations like Entrepreneur, Chicago Post Tribune, PC World and Trendwatch.

About Send2Press Newswire
Founded in 1997 as an expansion of Neotrope’s PR service first launched in 1983, Send2Press (www.Send2Press.com) is one of the leading online-based news release creation and distribution services helping small businesses and start-up companies reach and inform their target media. It is the only online newswire service to provide a single source for news writing, rich media, Direct-to-Editors(TM) targeted distribution, SEO+PR(TM) search engine placement, and traditional media representation (PR services provided by Neotrope). Send2Press is the only news distribution service with a staff entirely comprised of accredited PR professionals and working journalists. Send2Press was the first newswire service in the world to optimize content for search engines in 1997, using Neotrope’s proprietary ContextEngine(R) technology.

[tags]Neotrope, Christopher Simmons, LAMN Jams, Los Angeles Music Network, PR services[/tags]

Southern Bleacher Company

Hall of Famer Pat Summerall is New Spokesperson for Southern Bleacher Company

GRAHAM, Texas — For years, Pat Summerall has provided analysis and color commentary for the premier talent from around the nation. Whether broadcasting 16 Super Bowls or providing in-depth analysis of top high school talent via his nationally syndicated Sports Stars of Tomorrow and Future Phenoms, Pat Summerall knows talent when he sees it.

So when the opportunity to represent renowned sports facility builder Southern Bleacher Company of Graham, Texas arose, Pat jumped at the chance.

Southern Bleacher Company Said Pat, “Southern Bleacher is the first player to sign when it’s time to build your new sports facility.” Whether you are a small ISD or a top-tier university, Southern Bleacher has made its mark in the industry by constantly finding new ways of addressing facility designs and the seating systems required.

Solving customer’s needs while providing superior products with innovation has always been a priority for Southern Bleacher and sets them apart from the competition.

Stated Garrett Pettus from Southern Bleacher, “We are honored and pleased to be associated with Hall of Famer Pat Summerall. From his early days as an athlete at the University of Arkansas to his NFL days as a place kicker to his decades of excellence in the TV/radio booth, Pat has always been at the top of his game. We’d like to think, too, that we at Southern Bleacher are at the top of our game as well. ”

Southern Bleacher Company is a 3rd generation, family owned and operated company that takes pride in their commitment to excellence.

More information: http://www.southernbleacher.com .

[tags]hall of famer Pat Summerall, Southern Bleacher Company, Garrett Pettus, sports facility designs, staidum seating systems[/tags]

Marketing With a Twist: Online Casino Bets on Storm Chasers

GoldenPalace.com Helps Disaster Relief with Latest eBay Purchase

AUSTIN, TX /Advertising Industry Newswire/ — A whirlwind of media attention has surrounded online casino GoldenPalace.com for years due to their innovative and sometimes outrageous marketing campaigns, but their latest eBay purchase will literally put them in the eye of the storm.

Storm Chaser RVThe Antiguan-based online casino and poker room paid $10,000 to advertise on a Hummer H3 Storm Chase Vehicle belonging to The Multi-community Environmental Storm Observatory (M.E.S.O.), a professional environmental studies team.

“The $10,000.00 donation to M.E.S.O. will fund their research trip to the plains during the weeks of May 5th through May 21st. Also a large portion of the money will go to disaster relief for tornado and storm victims in the form of checks written to people at disaster scenes, as M.E.S.O. has done on past chases,” according to Allan Detrich, the treasurer and Media Director of M.E.S.O.

“M.E.S.O. is grateful to GoldenPalace.com for their generous donation to our research group.” says Detrich. “Donations are hard to come by in this day and age, but with the recent increase in severe storm activity in the United States, M.E.S.O., with the support of GoldenPalace.com, will be able to reach out to some of the victims of those horrible storms.”

The Spring storm season traditionally brings severe weather across the United States, concentrated in what is known as “Tornado Alley,” an area that includes Texas, Oklahoma, Kansas, and Nebraska.

“This is a wonderful advertising opportunity as well as a great way to help the victims of these terrible storms,” said GoldenPalace.com CEO Richard Rowe. “We commend M.E.S.O. and their Storm Chasers for their courageous and generous efforts to gather information about the storms and help the people whose lives have been devastated by them.”

Setting the standard in marketing creativity, GoldenPalace.com has devised some of the most exciting and outrageous advertising campaigns in the past few years. Items such as the Virgin Mary Grilled Cheese Sandwich, Britney Spears’ Pregnancy Test, and William Shatner’s Kidney Stone have garnered extensive worldwide media attention for the casino. GoldenPalace.com has also used their items and marketing reach to raise awareness and over $1,000,000 for various charities worldwide.

More information: http://www.GoldenPalace.com

News Source: GoldenPalace.com
Send2Press® is the originating wire service for this story.