Category Archives: Staff & Career

Industry Management Changes, New Hires, and Related News

COGENSIA

Chicago marketing firm Cogensia welcomes eight new team members for Aug. 2014

COGENSIA

CHICAGO, Ill. /Advertising & Marketing News/ — NEWS: In order to continue to deliver on the promise of customer-centric marketing, Cogensia welcomes eight new hires to its staff. Cogensia is a customer marketing solutions firm empowering clients with data and insights.

“Marketing services – in particular, data mining, data sciences, and the management of big data – require growing technical expertise, and we are pleased to continue our leadership in the industry with this expansion,” said Cogensia President and CEO, Brad Rukstales.

Mindi Barber joins Cogensia as an Account Manager. Before joining Cogensia, Mindi worked on Social CRM campaigns for Hyundai Motor America, and also spent 4 years at Harte-Hanks.

Ina Rajewski joins Cogensia as an Account Coordinator. Before joining Cogensia, Ina spent 5 years at Experian as an Account Manager and Marketing Services Account Director.

Thomas Schar joins Cogensia as Director, Information Technology with experience in back-end programming, relational databases and development/maintenance of complex and critical systems. Prior to joining Cogensia, Tom worked as a HIPAA/HITECH Security Officer and continues to bring a high-level standard of security to Cogensia.

David Nomo joins Cogensia as Senior Developer with over 10 years of IT software engineering and programming experience with an emphasis on back-end database manipulation. David also owns an M.S. in Computer Science.

Bryan Endres joins Cogensia as a Senior Analyst with an impressive track record of cross-channel analytic excellence, leveraging skills and platforms such as Hadoop, Python, Tableau, JavaScript, SQL, and SAS.

Shan Jiang joins Cogensia as a Senior Analyst with a Master of Science in Marketing Analysis. Prior to joining Cogensia, Shan worked at Sears Holding as an Online Merchandiser, and was a Market Research Volunteer for the American Marketing Association.

Sandeep Yarradoddi joins Cogensia as a Senior Analyst. Sandeep recently graduated from the University of Illinois Urbana Champaign with a Master of Applied Mathematics, where he worked as a Statistics Research Assistant in Data Mining.

Angus Yang joins Cogensia as an Analyst. Before joining Cogensia, Angus worked with the United States Air Force as a Weather Analyst, and served as VP of DePaul University’s STATCOM organization, providing pro bono statistical consulting to local nonprofit, governmental, and community service organizations.

About Cogensia, a CAC Group Company:

Cogensia is a customer marketing solutions firm empowering clients with data and insights. Cogensia delivers technology solutions that facilitate program design, data management & integration, access to external data, and real-time intelligence.

Today, Cogensia partners with clients on an international basis driving compelling intelligence for their digital advertising, online and offline CRM, real-time predictive modeling, and data management to deliver incremental ROI.

For more information, visit http://www.cogensia.com/ .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network – all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Jody Collup

VP Marketing Jody Collup Named a Top 25 Most Connected Mortgage Professional

Jody Collup

LANSDALE, Pa. /Advertising & Marketing News/ — NEWS: Global DMS, a leading provider of Web-based compliant valuation management SaaS, announced that its vice president of marketing, Jody Collup, has been honored by National Mortgage Professional Magazine on its “Top 25 Most Connected Mortgage Professionals” list.

National Mortgage Professional Magazine cites that individuals who earn a spot on the list as being very well-connected, powerful networkers and influencers who hold deep domain experience in the mortgage banking industry. The list recognizes 25 individuals for the extensive relationships they have developed with people and organizations across the mortgage supply chain.

“I feel very privileged to be designated to National Mortgage Professional Magazine’s Top 25 Most Connected Mortgage Professionals list,” says Collup. “I’ve been fortunate to have established a strong network in the mortgage industry, which has helped tremendously in my driving successful marketing initiatives; I’m elated that the magazine’s judges recognized this.”

Jody is a dynamic, senior-level marketing professional with over 20 years of experience working in all facets of marketing communications. She specializes in numerous areas of the profession, including strategy planning and execution, brand management, public relations, media relations, advertising, customer communications, website management, trade shows, competitive analysis, project management and social media marketing.

Currently the vice president of marketing at Global DMS, Jody oversees the company’s marketing strategy to increase sales revenue and drive company growth. Prior to Global DMS, she spent six years at Calyx Software as the company’s director of marketing, helping build and maintain one of the most recognizable technology brands in the mortgage industry.

“The social media has become such a part of our lives, both personally and professionally, and people like Jody Collup and the other 24 mortgage professionals who made our ‘Top 25 Most Connected Mortgage Professionals’ list have truly embraced this concept,” said Eric C. Peck, editor-in-chief of National Mortgage Professional Magazine. “The impact of Jody’s extensive network has clearly compelled her peers to nominate her for this honor, and I, along with my team, congratulate Jody on being named to this prestigious list.”

Jody is well-versed in complex mortgage technology solutions for lenders, banks, credit unions, GSEs, third party service providers, and other mortgage entities. She is an active member of the Mortgage Bankers Association (MBA) and regularly serves as a thought leader and expert resource in the mortgage media.

About Global DMS:

Founded in 1999 and headquartered in Lansdale, Pennsylvania, Global DMS is a leading provider of commercial and residential real estate valuation solutions catering to lenders, servicers, AMCs, appraisers and other real estate entities. The company’s solution set is cost effectively delivered on a software-as-a-service (SaaS) transactional basis that ensures compliance adherence, reduces costs, increases efficiencies and expedites the entire real estate appraisal process. Global DMS’ solutions include its eTrac valuation management platform, eTrac WebForms, Global Kinex, AVMs, the MISMO Appraisal Review System (MARS) and AMCmatch.com.

For more information, visit the company’s web site at http://www.globaldms.com/ or call (877) 866-2747.

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network – all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

TRUEBRIDGE INC

Truebridge hires Ken Wells as EVP of Relationship Marketing to lead financial services marketing focus

NEWS: Boston-based financial services marketing firm Truebridge, Inc. recently announced that they have hired Ken Wells as EVP of Relationship Marketing. Wells will head up a new unit that helps financial institutions maximize the power of their retail organization to drive more revenue from multiple business lines.

TRUEBRIDGE INC“With costs cut to the bone, increased bank profitability has to come from the revenue side,” says Stewart Rose, CEO of Truebridge. “Financial institutions large and small are grappling with the problem of how you do more with less. On the surface, banks seem to have many competitive advantages, yet their share of wallet remains well below where it could be. With Ken’s background that combines consumer retail marketing with community bank management, he is uniquely qualified to help institutions tackle this problem.”

Wells has developed and executed successful marketing programs with some of the country’s most well-known brands, Including Discovery Channel, Conde Nast Publications, and Harry & David. Most recently Wells was EVP & CMO of PremierWest Bank in Medford, Ore., helping to transition the bank from a product centric to a customer centric model to drive cross-sell opportunities across retail, commercial, mortgage, securities brokerage, and wealth management.

“The daunting challenges of the banking landscape call for new approaches,” said Wells. “With customers and products in place, banks have thousands of selling opportunities right in front of them; they just need help in seeing them. In the past, banks have operated many business lines as independent silos, but driving new sales without adding a lot of cost means better leveraging their retail banking operation.”

The hiring of Wells complements the recent Truebridge acquisition of American Brokerage Consultants and the hiring of their founder, Dick Ayotte. According to Rose, “These individuals give Truebridge a unique opportunity to broaden our services in a direction that is in great demand. We are truly fortunate to be joined by these two industry leaders, spanning the scope of retail banking, brokerage, insurance, and wealth management.”

About Truebridge:

Truebridge, founded in 2000, provides financial institutions with an education based marketing system that helps banks and credit unions market more of their products to a wider range of customers, increasing customer loyalty and profitability. The Smart Life Connect marketing system enables financial institutions to deliver a new customer experience, becoming a more important part of their customers’ lives and a place they go for more of their financial needs.

In addition, Truebridge offers a wide range of marketing services and revenue enhancement consultation to banks and credit unions. Truebridge is located in Boston, Mass. with satellite offices in Florida and Oregon.

Learn more at: http://www.truebridge.com/ .

Kathryn Kendell

Kathryn Kendell joins ProSource executive leadership team as Vice President of Marketing in Ohio

CINCINNATI, Ohio /Advertising Industry Newswire/ — ProSource, a regional leader in business solutions for variable data printing, and improving mission critical business processes, recently announced that Kathryn Kendell has joined its executive team as Vice President of Marketing. As VP of Marketing, Ms. Kendell will be responsible for leading marketing strategy, planning, execution and evaluation to meet or exceed overall objectives and ensuring customer satisfaction.

Kathryn Kendell“I am excited to join this dynamic organization,” states Kathryn Kendell. “The leadership team is fantastic. The entire organization is top notch with a customer driven culture, and I am very proud to now be part of this team.”

Ms. Kendell comes to ProSource with over 20 years of marketing experience in the technology sector. She has held prior leadership roles with Fortune 500 and privately held companies specializing digital marketing, technology and consulting.

“We are excited to welcome Kathryn Kendell to our team,” states Brad Cates, President and CEO. “She brings a wealth of marketing and leadership experience to ProSource. She will provide brand insights and strategic direction as we continue to grow, enhance our product and services and deliver superior value to our clients.”

Ms. Kendell is a graduate of Ohio University and Central Michigan University and resides in Dayton, Ohio.

About ProSource:
ProSource is a leader in the office technology and business services field. Through intense focus on customers and the integration of leading technologies, ProSource provides solutions for copying, printing, automating, and improving mission critical business processes. ProSource, with an office in Dayton, is headquartered in Cincinnati and is one of the fastest growing companies in the region.

For additional information visit http://www.totalProSource.com/ .

Beth Thompson

Beth Thompson joins CMI as VP Qualitative Research for Pharma Industry Marketing Analysis

ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.

Beth ThompsonThompson commented: “I was thrilled when CMI extended the invitation to assume leadership of the qualitative team. The company has a strong reputation for providing solid approaches and impactful insights on a wide range of strategic business issues. I was especially intrigued with CMI’s approach to defining the paths customers take and then identifying the touch points and triggers that affect behavior. We uncover the real – often subconscious – critical elements that impact physicians’ and patients’ decisions whether to treat a condition and what medication to prescribe.”

“We are very pleased to have Beth leading our qualitative team,” Chet Zalesky, president and CEO of CMI. “She has earned a terrific reputation in the industry, both as a qualitative expert and a seasoned team leader.”

Thompson’s experience spans multiple industry verticals from financial services to healthcare insurance, with a particularly deep background in the pharmaceuticals and life sciences industries. She has conducted countless studies over the past two decades in pharmaceuticals, as well as in medical devices, surgical interventions and procedures, diagnostics, and biotechnology products.

Before joining CMI, Thompson managed her own qualitative consultancy for a number of years and has held senior positions leading qualitative research teams and conducting qualitative research for at Genactis, AlphaDetail, and GfK. She holds a PhD (ABD) in Political Science from Rutgers University and a BA in International Relations from the University of Michigan.

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Derek Thomas

Derek Thomas named Chief Strategy Officer at Edgewood Partners Insurance Center

SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — Edgewood Partners Insurance Center has added Derek Thomas as Chief Strategy Officer and Managing Principal. Thomas brings to EPIC more than 25 years of progressive experience and leadership within insurance companies, brokerage firms, Internet and e-commerce companies, as well as the non-profit sector. EPIC is a retail property, casualty and employee benefits insurance brokerage.

Derek Thomas“EPIC is focused on delivering a high return to its clients through individual initiative, strong teamwork and an overall focus on operational excellence,” said Thomas. “I appreciate that personal accountability, collaboration, competition and just having fun are so deeply engrained in EPIC’s culture. I couldn’t be happier about this opportunity to continue creating something truly unique and different in the insurance brokerage business.”

Thomas will be based in EPIC’s San Francisco office and he will report to EPIC co-founder and president, John Hahn. “We are excited to add a respected and ‘battle tested’ professional like Derek in this key position,” said Hahn. “He is just the kind of experienced leader who can help us achieve our goals of doubling our client base and our revenue over the next five years.”

Thomas’s responsibilities will center on further developing strategy, driving profitable growth and operational excellence. He will work closely with business units and industry teams in Northern and Southern California. In addition, Thomas will lead initiatives related to recruiting, talent development and the retention of EPIC’s “best and brightest” team members.

Prior to joining EPIC, Thomas held a number of executive positions with the Aon Corporation, the Chubb Group of Insurance Companies, GMAC Insurance and LeaseTerm Solutions. His experience includes strategy development, organizational development, general management, and leading sales and marketing operations.

Prior to co-founding and serving as a Managing Director with LeaseTerm Solutions, Thomas served as Senior Vice President of Strategy/Business Development and Chief Sales Officer for Aon Affinity Insurance Services, an industry leading Program Administrator managing over $2 billion in annual premium flow. Aon Affinity is a division of the Aon Corporation.

Thomas attended Rutgers University in New Brunswick, New Jersey, where he earned both a Bachelor of Arts Degree (Double Major: Political Science and History, Minor: Urban Studies) and a Masters of Social Work Degree (Administration, Policy and Planning – Ralph J. Bunche Distinguished Graduate Fellow).

Professionally, Thomas has completed Strategic Marketing and Insurance Executive Development Programs at the University of Chicago – Booth School of Business and the University of Pennsylvania – Wharton School of Business.

About EPIC:

EPIC is an innovative California-based retail property and casualty, and employee benefits insurance brokerage and consulting firm. The company provides a unique equity ownership opportunity and has created a values-based culture that attracts and retains top talent, fosters employee satisfaction and loyalty and sustains a high level of customer service excellence. The fastest growing brokerage in the state, EPIC now has more than 300 team members operating from nine offices across California (Los Angeles, Irvine, Ontario, Fresno, Folsom, San Francisco, San Mateo, Petaluma and San Ramon). With more than $60 million in revenues, EPIC ranks among the top 50 retail insurance brokers in the United States and is the 5th largest privately-held broker in California. For more information, please visit http://www.edgewoodins.com/ .

Paul Gondek

CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice

Paul GondekATLANTA, Ga. /Advertising Industry Newswire/ — CMI Marketing Research recently announced the addition of Paul Gondek who has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team, using advanced analytics and immersive techniques to provide strategic insights that brand teams can use.

Dr. Gondek has more than 30 years of experience across market research, marketing and brand management, market planning, and consulting. His experience includes 12 years on the client side, and 20 years in senior client service positions with leading research-based marketing consulting firms. His impressive pharmaceutical expertise includes oncology, infectious disease (including HIV and more), diabetes, COPD and other respiratory conditions, cardiovascular and circulatory, women’s health, CNS and pain, aesthetic medicine, OTC medications, a range of devices and diagnostics, and more.

Prior to joining CMI, Gondek spent five years in senior client service positions at two different healthcare-focused market research and consulting agencies, and 15 years as President of his own market research and consulting company. He holds a PhD and MA in Social Psychology and MS in Statistics from the University of Connecticut, and did post-doctoral work in post traumatic stress disorder (psychiatric epidemiology) at Western Psychiatric Institute of the University of Pittsburgh.

“Paul is a great new leader for our dedicated Healthcare team and will be responsible for ensuring that our service to pharmaceutical, healthcare, and medical devices clients – and the solutions we offer – are second to none,” said Chet Zalesky, president of CMI. “Many of our healthcare clients have worked with Paul in the past, so they are just as excited as we are that Paul is now leading our team.”

For more information on CMI’s Healthcare solutions, go to: www.cmiresearch.com/healthcare or www.cmiresearch.com/pharma .

About CMI Marketing Research:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

CROWN - Ohio

Public-facing Digital Marketing Company, Crown, adds Pete Luongo to Advisory Board

DAYTON, Ohio /Advertising Industry Newswire/ — Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.

Luongo and the rest of the Crown advisory board will help the company achieve its vision of doubling its market size in the next two years through eBusiness solutions.

“Pete is very motivated to grow the community and help fast-growing companies like Crown. It couldn’t be a more perfect match,” said Richard Hearn, Crown CEO and Founder.

During his tenure at the Berry Company, a 1.5 billion dollar national yellow page advertising agency, Luongo guided Berry through record sales growth, numerous contract acquisitions and the continuance of the nearly 100-year-old company as an industry leader and a “great place to work.” He also created Berry’s current operating philosophy, “The Leadership Pledge” which he has since shared with 200+ companies, collegiate athletic programs and numerous organizations.

Luongo continues his influential leadership footprint with his book, “10 Truths About Leadership…It’s Not Just About Winning” (ISBN: 978-1458779298; paperback). In addition, he makes countless speaking engagements and holds various board memberships. He also serves as executive director of the Center for Leadership and Executive Development at the University of Dayton where he is an adjunct professor teaching leadership at both the undergraduate and graduate level and serves on the University’s Board of Trustees.

“My focus on board participation has always been based on providing guidance and support to those organizations I feel have the greatest potential to both impact and grow in our region. Crown has earned that recognition, and I am thrilled to be able to play a role in helping them grow their influence,” said Luongo.

About Crown:
Crown breaks new ground in eBusiness solutions. Thanks to its integrated offering of enterprise-wide technology strategy and implementation coupled with public-facing digital marketing, Crown’s solutions increase business profitability and improve customer experience for the mid-market and large company clients it serves. The company’s unique approach creates streamlined dissemination of information across and among multiple business channels, process and personnel for improved efficiency and effectiveness.

Crown’s award-winning work has resulted in more efficient operations, increased profitability and successful marketing programs for clients in diverse industries, including General Motors, the U.S. Army, World Bank, and others. More information: http://www.crownpartners.com .

Laura Winn at CMI

CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility for managing and developing key accounts across research solutions, as well as product development, and thought leadership.

The promotion is in recognition of Winn’s demonstrated commitment to innovative research approaches, her recognized status as a thought leader in traditional and digital ethnographic research, and her ability to answer clients’ strategic business questions.

This expanded role allows Winn to focus more heavily on research insight and strategic recommendations at the account level, moving beyond project execution to add greater value to the organization.

“Laura’s new role will enable her to work with a broad mix of clients to deliver on CMI’s commitment to research that drives results,” said Ellen Mowbray, senior vice president, business strategy for CMI. “She is exceptional at developing and utilizing new approaches, such as our advanced immersive suite, to help companies get to know their customers in deeper ways. Laura’s background in cultural anthropology enables her to identify and articulate key insights in ways that easily translate to strategic business objectives.”

Winn has been with CMI for nine years, during which time she has been a featured speaker and author for numerous industry organizations, including the American Bankers Association, LIMRA, and the Pharmaceutical Marketing Research Group (PMRG). She has also been published in a number of publications, including the Medical Group Management’s Connexion, Quirk’s Market Research Review, and Medical, Marketing and Media.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.

For more information about CMI, visit http://www.cmiresearch.com .

CMI Research

Marketing research company CMI adds Janice Harllee as Controller

ATLANTA, Ga. /Advertising Industry Newswire/ — Janice Harllee joins CMI with more than 20 years of experience in both public accounting and private industry. As controller, Harllee will be responsible for the overall financial processes and procedures of CMI and will work closely with the management team and account teams on budgeting, forecasting, financial transactions and reporting.

Harllee was most recently the financial manager for Mack Scogin Merrill Elam Architects, Inc. Earlier positions include controller and director of finance roles at several professional services and accounting firms. Harllee is a certified public accountant and earned a bachelor’s degree in accounting from Virginia Commonwealth University.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.

The company is ranked on the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit http://www.cmiresearch.com .

Author Doug Mitchell

New Book ‘The MultiThread Marketer’ provides business leaders a template for making the best marketing hire

DES MOINES, Iowa /Advertising Industry Newswire/ — Douglas E. Mitchell recently announced the release of his latest book, “The MultiThread Marketer: How To Hire (Or Better Yet) Become One” (ISBN: 978-1607460541). The book provides business leaders a template for making the best marketing hire, provides recent graduates and mid-career professionals a road map to dramatically increase their value in the marketplace, and entertains the reader with real life anecdotes and case studies that drive the message home.

“The sheer speed and rapid execution demanded in our hyper-economy makes businesses very uncomfortable today,” says Mike Wagner, professional speaker and leadership consultant. “It takes a special skill set to harness the power of the tools and technology available today without getting overwhelmed. In our work, we see business leaders struggling because their internal teams aren’t equipped for today’s trench warfare marketing.”

The concept of multithreading is borrowed from computer processing where millions of calculations are conducted in parallel to speed results. The same theory can applied to conducting marketing activities in any agile business. By leveraging the expertise of numerous “threads,” a business can often make a quantum leap in marketing output.

Mitchell’s experience in growing his own virtual agency led to writing the MultiThread Marketing book. “I directly experienced the power and speed of putting local expert resources on my projects,” said Mitchell. “We accomplished more in 30 days than most companies achieve in a year and at a fraction of the cost.”

“The MultiThread Marketer: How To Hire (Or Better Yet) Become One” is available at Amazon.com in both print and Kindle formats at $14.95 and $9.95 respectively and on the publisher’s website www.FastPencil.com/marketplace .

About the Author:
Douglas E. Mitchell is a technology start-up veteran and Southern California native who moved to Des Moines in 2005 to reclaim his time, his family, and his destiny. Doug founded createWOWmedia, a virtual marketing agency, in 2008 which he sold in 2010 to focus on writing. Mitchell now holds the Vice President of Marketing position with BirdDogJobs, an Iowa based recruiting technology firm.

For more information about The MultiThread Marketer, please visit www.douglasEmitchell.com .

Yvonne Goldberg joins CMI

CMI Research adds Four New Project Management Team Members to Marketing Research Offerings

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, has added four new professionals to its project management team this month: Yvonne Goldberg, Amanda Schiener, Michael McEnerney and Anna Reese. CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth.

Yvonne Goldberg (pictured), senior project manager, joins CMI with more than 15 years of marketing research experience. Goldberg was a senior research manager for The Marketing Workshop, a manager of research planning and reporting for Delta Marketing Dynamics, and a senior manager of market research for MarketStar, an Omnicom Group Company. Goldberg also worked on the client side as an Analyst with The Walt Disney Company. Her experience includes qualitative and quantitative market research design, management, analysis, and executive-level presentation. Goldberg holds an MBA in International Business from Old Dominion University and a Bachelor of Arts in Economics from SUNY at Buffalo.

Amanda Schiener, associate project manager, brings seven years of experience in market research, most recently as a research director at AnswerQuest where she managed projects including focus groups, dyads/triads, IDIs, hybrid methods, ethnographies, and shop-a-longs. Prior to AnswerQuest, she worked at Breg, Inc. as a sales and marketing analyst. Schiener holds a Bachelor of Arts from the University of Florida.

Michael McEnerney and Anna Reese are new to the marketing research industry, and both join CMI as associate project managers. McEnerney earned a Bachelor of Business Administration in Marketing from the University of Georgia. Reese earned a Bachelor of Science degree in Marketing from Berry College.

“We’re very pleased to further expand our Project Management team to continue providing our clients with creative solutions of the highest quality,” said Hannah Baker Hitzhusen, vice president qualitative research.

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

mr cary matthews

Marketing research company CMI adds Mr. Cary Matthews as VP Operations

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, is pleased to announce the addition of Cary Matthews to its leadership team as vice president of operations. Matthews will be responsible for day-to-day operations and ensuring that CMI has the most appropriate standards in place to maintain quality and efficiency in all operational areas. “Cary brings an exciting mix of operations, technology, and data management expertise to CMI. His contributions will certainly benefit the organization and our clients as we grow and advance our ISO efforts,” said Chet Zalesky, president, CMI.

Matthews will also oversee CMI’s implementation of new ISO standards as an early adopter of CASRO’s (Council of American Survey Research Organizations) new ISO 20252 standards. Prior to joining CMI, Matthews was vice president of operations at Richardson Technology Systems, where he managed the daily operations of the company and was responsible for the execution of the company strategy since 2005.

In 2002, Matthews founded Coldstream Solutions Inc., where he provided consulting and staff augmentation for telecommunications companies, small businesses and non-profit organizations. His early career included operations, consulting and management positions with Intelitix Inc., The North Highland Company, and Bellsouth Business Systems. Matthews holds an MBA from Auburn University and a bachelor’s degree in electrical engineering from Auburn University.

“CMI’s wide variety of research projects and diverse set of clients presents a unique opportunity to create groundbreaking operational standards,” said Matthews. “I look forward to working with CMI’s impressive team of researchers to develop a framework for ensuring that every study meets industry leading standards for value and consistency.”

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.

The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S.

For more information about CMI, visit www.cmiresearch.com .

zavee llc

Zavee LLC rolls out social living portal for Florida B2C, announces executive team

BOCA RATON, Fla. /Advertising Industry Newswire/ — Zavee LLC has today announced their executive team, a dynamic group of attorneys, raised in the small business dynamic, who have created a social living website designed to stimulate local economies. The company recently made its debut in the South Florida market. Zavee offers local merchants highly-customizable marketing tools, which allow them to attract new customers and reward loyal ones. Zavee also provides cash back rewards to shoppers and diners, while encouraging them to write reviews and share their experiences.

This unique community-focused concept for Zavee.com was created by three distinguished attorneys who are all committed to the importance of supporting the small business owner. The Zavee website offers easy-to-use tools for local merchants to help them compete with the larger corporate players by harnessing the latest web-based technologies and social media tools such as Facebook and Twitter. Merchants are able to offer discounts and specials, while tracking new customers and rewarding loyal ones. The local shoppers and diners benefit by receiving discounts every time they visit neighborhood establishments that are Zavee merchants.

“We launched in the South Florida market because we all have community ties here,” said Ron Stack, COO of Zavee. “This area was greatly impacted by the economic downturn and Zavee’s marketing tools will be able to help the local small business owner, the heart of the economic engine, begin the re-growth process.”

The Zavee Executive Team:
Alan Pleskow. Alan is Chief Executive Officer of Zavee and is responsible for Zavee’s overall vision and strategic direction. A practicing attorney, Alan is a shareholder and practice team leader at a major global law firm. He is a nationally recognized expert in Real Estate financing and represents major global financial institutions. As such, Alan divides his time between his law firm and Zavee. Alan is an experienced entrepreneur, having founded and sold a medical products company. Alan’s commitment to local business stems from his experience working as a house painter to put himself through college. A native of Buffalo, NY, Alan received his B.A. (cum laude) and J.D from the State University of New York at Buffalo. Alan lives in Parkland, FL with his wife and two children. He is an avid golfer, SCUBA diver and skier.

Ronald Stack. Ron is Chief Operating Officer of Zavee and is responsible for Zavee’s day-to-day operations. He works full time for Zavee. In addition to his operational responsibilities Ron directs Zavee’s marketing and software development strategies. Ron also spearheads, along with co-founder Stephen Rabinowitz, Zavee’s business development efforts. A former corporate lawyer, Ron has more than 20 years experience advising some of the nation’s largest brands and their agencies on effective marketing and communications strategies. Ron also produced and directed marketing videos, including a multiple award-winning video for the Republic of Singapore. Ron grew up among retailers, working summers and vacations for his family’s retail and auction firm. A native of Long Island, NY, Ron earned his B.A. (cum laude) from Princeton University and his J.D. from Vanderbilt University, where he was an Editor of the Law Review. He also studied film and video production at New York University. Married with three children, Ron currently divides his time between Mendham, NJ and Highland Beach, FL. Ron enjoys classic cars and races his aging Porsche at tracks throughout the Northeast.

Stephen Rabinowitz. Stephen is a shareholder and practice team leader at a major global law firm, where he has implemented innovative service management and client management ideas. Based in New York City, Stephen represents developers, lenders and investors in complex real estate transactions. Although Stephen is not a full-time employee of Zavee, he devotes substantial time, effort and energy to Zavee’s business development and strategic initiatives. Stephen received his B.A. (cum laude) from Brandeis University and his J.D. (cum laude) from American University Washington College of Law. A native of Brooklyn, New York, Stephen lives in Larchmont, NY with his wife and three children. Stephen has been a working musician and guitar collector since college and continues to play professionally.

About Zavee:
Zavee is a community-focused, “Social Living” site that benefits shoppers, merchants and charitable causes. Via the website and Facebook, shoppers learn about all the hottest deals and offers and are rewarded with cash back each time they shop and dine at Zavee merchants. They can then “socialize” their experiences by writing reviews about the merchants they just visited. Merchants benefit from Zavee’s innovative marketing program, allowing each partner to tailor their deals, offers and loyalty programs to their customers’ needs. And causes benefit from Zavee’s unique Care Shares(TM) program that puts shoppers in control of Zavee’s charitable donations. Visit www.zavee.com or via Facebook www.facebook.com/Zavee .

G. Shay Tengan

HELM Analytics adds Shay Tengan as VP to Manage Business Intelligence Solutions

POWAY, Calif. /Advertising Industry Newswire/ — HELM Analytics, a global business intelligence and analytics technology company, announced that G. Shay Tengan has been named executive vice president and general manager. Previously, Tengan held the position of vice president of business development. As general manager, Tengan is responsible for the overall strategic direction and day-to-day operations of HELM Analytics.

Tengan will use his in-depth industry experience to further position HELM to address compliance, regulatory concerns and business processes in order to increase transparency and system capabilities. Tengan will work with partners across the mortgage, finance, healthcare and insurance industries to create efficient automated compliance and workflow processes while adding a business intelligence dimension.

“Shay has been instrumental in developing HELM’s services and solutions over the past year,” stated HELM Co-founder Cary Burch. “Shay has strong business acumen and a proven track record of successful execution, and I am confident that the company’s leadership is in the right hands.”

HELM Analytics leverages over a decade worth of technical expertise and solutions already developed by its parent company, CCS Global Tech, which has helped companies automate workflow and increase business process efficiency.

“Shay’s technical capabilities and vertical expertise uniquely positions us as the compliance landscape continues to change,” added Raminder Singh, president of Helm’s parent company, CCS GlobalTech. “He has the necessary technical and regulatory expertise to help our partners adapt business processes and technology to support new, ever-changing requirements.”

“HELM has a strong team of technologists coupled with the tools and expertise to provide comprehensive solutions for our partners,” commented Tengan. “We know increased transparency will be a common thread as the regulatory reform requirements are established. I am excited to take HELM to the next level as we aggressively grow our client base and capabilities,” concluded Tengan.

About HELM Analytics:

HELM Analytics(TM), a division of CCS Global Tech delivers Comprehensive Enterprise Applications powered by Business Intelligence solutions. The company automates business processes and workflows within complex supply chain relationships. Solutions include compliance, regulatory automation, predictive analytics, data security, reporting, and enterprise-wide business analytic capabilities for companies of all sizes. For more information, visit www.helm360.com .

HELM Analytics was recently named a 2010 Top 50 Technology Service Provider by SourceMedia’s Mortgage Technology magazine.

Telovations

Elizabeth Vanneste named VP Sales and Marketing for Telovations Inc.

TAMPA, Fla. /Advertising Industry Newswire/ — Telovations, a leader in innovative business communications solutions, today announced the appointment of Elizabeth Vanneste as the company’s new Vice President of Sales and Marketing. In this role, Elizabeth will be responsible for driving Telovations’ continued business success, building on the company’s existing strong position in the Hosted PBX market, and strategic initiatives for existing and new product launch efforts.

“We are pleased to have Elizabeth join our management team,” says Telovations’ President and CEO, Mark Swanson. “Elizabeth has an impressive track record of leading high-performing sales and marketing efforts for several telecom companies. We look forward to her fresh perspective and support of our strategic direction.”

Prior to joining Telovations, Elizabeth was the Vice President of Sales and the Chief Marketing Officer at Miller Heiman where she oversaw the marketing strategy for the company. Previously, she has held similar key executive sales and marketing roles at M5 Networks, Progress Telecom, Focal Communications, Aerie Networks, and Level 3. Elizabeth has a BBA degree in Finance and Accounting from the University of Notre Dame.

“Joining Telovations was an easy decision for me,” says Elizabeth. “They have an excellent business model which is evident by the continuous year-over-year revenue growth and customer satisfaction results. I have been following the company’s progress and am excited about the potential for cloud-based communications services. I look forward to being a part of this wonderful team.”

About Telovations:

Tampa-based Telovations provides cloud-based Communications as a Service (CaaS) to enterprises and wholesale carriers throughout the U.S. Telovations’ services include business-ready converged voice and data IP communications packages, Hosted PBX VoIP service, SIP trunks, network monitoring, diagnosis and event management, private line and multi-site MPLS connections, fax-to-email services, toll-free numbers, and wholesale carrier termination. Visit www.telovations.com .

Integrative Logic

Delia Cyra joins Integrative Logic as Dir. Media Strategy

ATLANTA, Ga. /Advertising Industry Newswire/ — Integrative Logic, a leading full-service, integrated database marketing provider, announced the addition of Delia Cyra as the company’s Director of Media Strategy. “I am extremely pleased to announce that Delia Cyra joined the Integrative Logic team on July 15 as Director of Media Strategy,” said John Gardner, president and CEO of Integrative Logic. “She has a passion for the online media world and a passion for client service.”

Cyra’s extensive background includes 25 years of experience in online media planning, buying and management. In her new role at Integrative Logic, she will be collaborating with agency strategy teams, media planners and business analysts to infuse creative development with innovative and forward thinking.

Prior to joining Integrative Logic, Cyra worked as director of media strategy at Enversa, manager of strategic partnerships and programs at Samsung Telecommunications of America, and media director at Zunch Communications, Inc.

“I am thrilled to be joining the team and look forward to utilizing my experience to deliver strong strategic media programs to our client roster,” says Cyra. “Working with account teams and aligning the CRM component to media programs while maximizing budgets efficiencies and will help increase ROI for our clients.”

About Integrative Logic:

Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Recognized as the top small business in Gwinnett County and ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean and Mexico Resorts and Alabama Policy Institute. For more information visit www.integrativelogic.com .

Integrative Logic

Lane Andrews Joins Integrated Database Marketing Provider, Integrative Logic

ATLANTA, Ga. /Advertising Industry Newswire/ — Integrative Logic, a leading full-service, integrated database marketing provider, announces the addition of Lane Andrews as Creative Director. “We are excited to have Lane join the Integrative Logic family. He brings a range of agency and client-side experience in design, video, interactive and print to our company,” said John Gardner, president and CEO of Integrative Logic.

Andrews will be responsible for supervising all creative projects and staff to produce integrated direct-to-consumer marketing campaigns across multiple channels. He will also be in charge of the production of verbal, written and visual solutions, using a mixture of creative skills and creative innovation.

Andrews, a University of Georgia graduate, began his career at WSB-TV and WATL-TV in producer and art direction roles. He then worked for Blue Marble Media as senior art director before moving to Immucor, Inc. as their Creative Director.

About Integrative Logic:

Integrative Logic is a direct-to-consumer marketing company serving clients in the United States, Canada, Europe, Mexico and the Caribbean. Recognized as the top small business in Gwinnett County and ranked by Inc. magazine as one of the top 1200 fastest growing private companies in America, Integrative Logic is a leader in delivering highly effective, trackable, digital marketing solutions for companies across a range of verticals. Clients include Galderma Laboratories, Marriott(R) and Renaissance(R) Caribbean and Mexico Resorts and Alabama Policy Institute.

For more information visit www.integrativelogic.com .

Sample Digital

Michael J. Lam joins Sample Digital to help evangelize media asset platform to ad agencies

HOLLYWOOD, Calif. /Advertising Industry Newswire/ — Sample Digital has announced that Michael J. Lam has come aboard as VP, Account Development. Previously President of ClearStory Systems, the media asset management company, Lam has long experience in the technology field, with a focus on business systems. He is based in New York and will be working closely with the company’s West Coast headquarters.

“We are excited that Mike is on board at this time of our company’s rapid growth,” said Sample Digital CEO Patrick Macdonald-King, while attending NAB in Las Vegas. “His mandate is to expand our products and services line beyond the media and entertainment sector, where we are now the market leader, into new business verticals.”

“I’m pleased to join with Sample Digital, and believe they have the best product on the market for video management and collaborative workflow,” said Lam. “I’m looking forward to working with Patrick and the team to introduce their platform to marketing/communications departments at major advertisers and corporate America.”

Prior to his six-year stint at ClearStory, Lam was VP of Information Technology and Operations at Insure.com. As Director of Information Systems and Technical Services for InterQual Products Group, Lam served as project leader on the integration team to consolidate all technology, infrastructure, and applications between InterQual with McKessonHBOC, the parent company with 30,000 employees. Lam has a Computer Science BA from Clark University, and launched his information technology career as an intern in the mid-1980’s with Burroughs Corp.

About Sample Digital:
Sample Digital ( www.sampledigital.com ) is the market leader in digital production workflow solutions, meeting the entertainment industry’s growing demand for end-to-end electronic management of the production process. Sample Digital’s services, including Digital Dailies, minimize inefficiencies throughout the content creation, distribution and approval process.

The company’s Web and set-top box applications create a secure online environment where producers, management, distribution and licensing partners can share ideas, information and content created throughout the production, or campaign lifecycle, and as required for trafficking and distribution of final product

CMI Research

Market Research Company CMI adds J.D. Woods as Account Manager

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, is pleased to announce the addition of JD Woods to its client services team. Woods will be responsible for managing key accounts in the insurance and telecom industries, supporting account executives for new business development, and assisting project management staff.

“JD’s 25 years of experience in the financial services, regulated utilities, consumer packaged goods, restaurant, and transportation industries is a tremendous asset to CMI and our clients,” said Ellen Mowbray, senior vice president, business strategy for CMI. “JD brings an extremely valuable perspective to client service because he has extensive experience on both the client and agency sides of market research.”

Woods’ experience as a corporate researcher for Anheuser-Busch and Brown & Williamson Tobacco makes him adept at developing approaches and presenting insights in ways that can be immediately relevant and effective for clients.

“I look forward to contributing to the diverse experience and expertise represented by the CMI team. They really understand how to deliver valuable research that drives strategic decisions and yields positive bottom line results for clients,” said Woods.

Prior to joining CMI, Woods served as the director of sales and senior research consultant for Infosurv, Inc. And he was an account director at TNS and Walker Information, where he managed large client relationships. He also served as the southeast region practice manager for Hewitt Associates, a global human resources consultancy. Woods holds an MBA from Indiana University and bachelor’s degrees in psychology and business from Hanover College.

About CMI:

CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations. For more information about CMI, visit www.cmiresearch.com .

International Document Services names Ali Knudsen as Marketing Communications Manager

SALT LAKE CITY, Utah /Advertising Industry Newswire/ — International Document Services (IDS), a mortgage document preparation vendor for closing documents, initial disclosures and reverse documents, announced that Ali Knudsen has joined the company to lead its marketing communication efforts. As marketing communications manager, Knudsen is responsible for internal and external communications, trade show marketing, public relations and media relations.

“Now that electronic documents have finally come of age, it is more important than ever for IDS to engage the lender community through effective and consistent communication,” said Curt Doman, president of IDS. “Ali’s talent and expertise in this area make her a crucial addition to the IDS team.”

Knudsen’s previous experience in marketing communications includes managing social media outreach, grassroots promotion and event coordination for Utah Sports Action. She has also worked in promotions with energy bar manufacturer Raw Indulgence, as well as several local businesses in the Utah area. Knudsen is currently finishing her Bachelor of Science degree in communications, with an emphasis on strategic communications, at the University of Utah.

“I am excited and eager to be a part of the IDS team and get to know more about the mortgage industry,” said Knudsen. “I believe that the experience and passion that I have for marketing and public relations will only help IDS continue to get recognition for their top of the line product. So far everyone at IDS has been welcoming and made the transition into the company very enjoyable. It makes me excited for the years to come here at IDS,” added Knudsen.

About IDS Inc.:

IDS is a nationwide provider of mortgage documents and compliance. IDS services include closing documents, reverse documents, initial disclosures and fulfillment. IDS’s solution, idsDoc, is recognized in the industry for its ability to be customized to meet specific lender needs. IDS backs the system with unsurpassed customer service, cutting-edge technology, compliance and document guarantees and a solid compliance team.

Lenders looking to move forward when it comes to doc prep can visit the IDS Web site at www.idsdoc.com . Contact Marketing Communications Manager Ali Knudsen at 800.554.1872.

Riverside Media Sales

Riverside Media Sales Appoints William ‘Bill’ Gole Director of Business Development

LAKE PLACID, N.Y. /Advertising Industry Newswire/ — Riverside Media/Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the addition of William (Bill) Gole as Director of Business Development. Bill joins Riverside with extensive experience in the publishing industry. Most recently, he was Senior Vice President, Business Development for Thomson Healthcare, a division of Thomson Reuters. In that capacity he had responsibility for strategic planning and the division’s M&A activity.

Prior to that, he was Senior Vice President for Worldwide Sales and Services for Thomson Scientific, an internationally renowned scientific database publisher with offices in Philadelphia, San Diego, London, Tokyo, Seoul, and Singapore. He has also held the positions of President and Chief Executive Officer of Frost & Sullivan, an international market research firm, and of Publisher at the American Institute of CPAs.

Working closely with W. John Holmes, president of Riverside, Bill will have responsibility for charting and implementing Riverside’s strategic plan. This includes identifying emerging market opportunities and executing major growth initiatives.

“Bill comes to Riverside with a wealth of planning expertise and international experience in the publishing industry,” said Holmes. “I am extremely pleased to have an executive of his caliber join our team. I see tremendous untapped opportunity in the international advertising market and Bill will play a key role in sizing and prioritizing them, as well as developing strategies to exploit them,” he added.

Riverside Media is the North American advertising representative for the premier media companies in the Asia/Pacific, Europe, the Middle East, and Africa. An independent U.S.-based operation, Riverside has provided simplified and centralized access for North American ad agencies and advertising clients to major consumer and trade media of all types worldwide for the last 30 years.

For more information visit www.accessriverside.com .

Riverside media sales

Riverside Media Names James E Paroline Director of Sales for Eastern U.S.

LAKE PLACID, N.Y. /Advertising Industry Newswire/ — Riverside Media / Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the addition of James E. (Jim) Paroline to its sales team as Director of Sales for the 17-state U.S. Eastern Region. Paroline joins Riverside following his successful career as an independent consultant to the advertising, public relations and marketing industry segments.

Riverside media salesWorking out of Riverside’s New York City office, he will be responsible for the company’s Asia/Pacific media portfolio, developing and maintaining agency, network and advertiser relationships, and implementing sales programs for clients wishing to extend their marketing investment, leveraging their brands and building market share internationally.

“Jim comes to Riverside with a wealth of advertising knowledge and experience. Having previously owned an advertising agency in New York City, he brings a fresh perspective to our side of the table. Jim’s strengths in strategic planning and developing new business will be instrumental in achieving our corporate goals,” said W. John Holmes, president of Riverside Media. “We are extremely fortunate to have such a seasoned professional join our team,” he added.

Riverside Media is the North American advertising representative for the premier media companies in the Asia/Pacific, Europe, the Middle East, and Africa. An independent U.S. – based operation, Riverside has provided simplified and centralized access for North American ad agencies and advertising clients to major consumer and trade media of all types worldwide for the last 30 years.

Advertising internationally can be complex and challenging. A core competency of Riverside Media is its ability to help its clients deal with those complexities and meet those challenges. Riverside acts as a conduit and facilitator for international placement, providing cost-effective solutions for businesses of all sizes and advertising agencies that wish to extend their reach.

For more information visit www.accessriverside.com .

Depth Public Relations

Depth Public Relations Adds Public Policy Strategy Services, Partnering with DC-based Public Affairs Veteran

ATLANTA, Ga. — Depth Public Relations LLC, (www.DepthPR.com) a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing initiatives that want to become better informed and more effective in promoting legislation and regulations affecting their business.

Depth Public RelationsGilroy, a 20-year veteran of the capital’s most prestigious public affairs firms, and also a former senior congressional staff member and journalist, will help businesses, associations and non-profit community-based organizations develop strategies, craft high-impact position papers, and prepare for meetings with key congressional, executive branch and state-level policy influencers.

“Financial services organizations of every size, and their technology services providers, can expect ongoing scrutiny and unprecedented regulation to have a dramatic impact on their enterprise, their customers, and their industry,” said DepthPR founder and principal Kerri S. Milam. “Since 2006, we have anticipated a rising public policy tide to alter the landscape for residential finance providers and the businesses serving them.”

“If you’re not at the table when laws and regulations are formulated, your ideas will be left on the table,” Gilroy said. “The groups and industries that are most successful in the public policy arena not only have professional lobbyists on their side but also put their rank and file members to work explaining to lawmakers and their staff the impact of polices at the ground level. Our leaders – at the national, state and local levels – want to hear the view of people who actually live under those laws and regulations every day.”

Titan Lenders Corp, which has partnered with DepthPR for public relations and web-based awareness strategies since launching in 2007, recently stated in its blog (http://titanlenderscorp.com/blog/) the need for financial services and mortgage lending related businesses to increase their outreach to and awareness of public policy influencers:

“1) Most members of the legislature and their staff do not understand the intricacies of our industry; 2) The ones that do understand are actively trying to make changes without necessarily thinking through all the ramifications of their actions; and 3) It is incumbent upon us (the experts in the mortgage industry) to speak up, reach out, and attempt to educate when and where we can.”

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence via precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, Kerri Milam (http://www.depthpr.com/Whos-behind-depth.php), remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

Affiliate Marketing Leader Signs Up Well-Known Online Marketing Pro to Lead Marketing Efforts

IRVINE, Calif. — Affiliate Media, Inc., a recognized leader in the worldwide online affiliate marketing space, announced today that it has hired Bob Rains as the company’s new Vice President of Marketing. “We are extremely proud to welcome an online marketing professional of Bob Rain’s experience, caliber and reputation to the Affiliate Media family,” commented Warren Jolly, the company’s CEO. “As the flagship brand for a family of premier online marketing websites, Affiliate Media’s commitment to quality is perfectly complemented by Bob Rains’ history of excellence and achievement.”

Affiliate Media’s many industry-leading online marketing properties include AffiliatePrograms.com, CasinoAffiliatePrograms .com (CAP), and PokerAffiliatePrograms .com (PAP). The company also maintains a strong network of lead generation websites and advertisers that generate thousands of leads per day in several prominent online verticals.

“Bob is deservedly one of the most popular figures in the online gaming industry, and we’re very excited to see what he can do for CAP and PAP, let alone the rest of our business that sits outside of online gaming,” stated Jolly. “We’re confident that he’ll introduce us to an even wider audience among affiliate marketers worldwide.”

Mr. Rains brings to the Affiliate Media family almost a decade’s worth of Internet marketing success. He recently served as the Head of Acquisition for Betfair, one of the world’s foremost gambling companies with a large family of online gaming subsidiaries under its corporate banner. Rains also served as Director of Online Marketing for Everest Poker, another popular gaming website, in addition to holding numerous other high-profile online marketing roles at companies such as PUMA and Karmaloop.com.

He has also gained a reputation for exemplary knowledge regarding SEO and other online marketing techniques in his roles as freelance contractor to many other international companies.

“As the leader in affiliate marketing and innovative affiliate publishing, Affiliate Media has built a very impressive community of both affiliates and operators over the years,” commented Bob Rains. “With this foundation in place, I believe my background in marketing management, brand development, as well as a deep understanding of speaking and presenting at industry events will help Affiliate Media reach the next stage of growth and profitability, and increase the widespread rate of innovation in the affiliate marketing space.”

About Affiliate Media, Inc.

Affiliate Media is the ultimate online marketing resource, specializing in providing and managing turn-key solutions to increase lead flow, grow affiliate networks, expand marketing into new online verticals, implement effective media management strategies, and much more. With more than 1000 percent growth over the past three years, Affiliate Media’s performance speaks for itself. For more information, please visit http://www.affiliatemedia.com.

Send2Press(R) is the originating wire service for this story, Copr. 2009.

[tags]affiliate media inc, online marketing, bob rains, ceo warren jolly, affiliate marketing, internet marketing, e-commerce, ecommerce, online gambling, gaming, poker[/tags]

08-0903-vivatele_72dpi1

Home Shopping Latino adds DRTV and PR Veteran, Ms. Rosario Moreno, to Executive Staff

MIAMI, Fla. — Home Shopping Latino, Inc. (Pink Sheets: HSPL) today announced that Ms. Rosario Moreno has joined Home Shopping Latino, as it prepares to launch its Shopping Channel. Rosario will report directly to Federico Teran, Chief Operating Officer. Ms. Moreno brings a 30 year experience in DRTV and television. She has created and produced first time DRTV and PR campaigns for top companies like Procter and Gamble and Unilever. She has designed programs to promote established brands like Pepsi, AT&T, Green Giant, Cap’n Crunch, Nestle, Chevrolet, Disney World of Children, Disney Records and Chrysler Corporation to modern entities such as Bankinternet .com and CinemaniaNetwork .com.

She has consulted in the development of marketing strategies for the Edinburgh Business School’s MBA Distance Program, successfully selling in LATAM for over a year and soon to launch in the U.S. Hispanic market. One of Ms. Moreno’s DRTV campaigns was nominated for an Emmy, a first in the industry.

Home Shopping Latino“We are delighted to have Ms. Moreno on board. Her knowledge of the DRTV market will bring critical expertise to our product. Her first assignment will be to generate product excitement as we launch our network,” says Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc.

About Home Shopping Latino, Inc.

Home Shopping Latino, Inc., dba Viva Telecompras, is an all Spanish Language Television Channel and online shopping website. Planned offerings include jewelry, gemstones, beauty care products, and vitamins. In addition, the network intends to offer its own credit card and payment plan for higher-priced items. Expecting to tap into the considerable spending power of this growing U.S. population, Viva Telecompras and its accompanying website, www.vivatelecompras.com, will fill a niche required by 13 million Hispanic homes.

Home Shopping Latino, Inc. is headquartered in Carson, Nevada, and is traded on the OTC under the symbol HSPL.PK / PINK:HSPL.

For more information about Home Shopping Latino, please visit http://www.vivatelecompras.com .

[tags]Home Shopping Latino, Viva Telecompras, Rosario Moreno, Spanish Language Television Channel, DRTV market[/tags]

Card Cafe Promotes Kira Case to Vice President

OREM, Utah — Card Cafe, a global technology provider, today announced the promotion of Kira Case to Vice President and General Manager. She will oversee and manage all operating aspects of the company. “Kira has been with Card Cafe since the inception and has been a key part of our success. She has more than earned this promotion. I am excited to see where she takes this company,” said Teague Bengtzen, President of Card Cafe.

Mrs. Case has been instrumental in the start up and dramatic growth of Card Cafe. She has served as Operations Manager for the last three years. Mrs. Case was previously with Rocky Mountain Printing in various positions.

Card Cafe was founded in 2005 as an easy way to keep in touch with people through online ordering of printed greeting cards. It quickly developed into a leading technology provider. Card Cafe produces more than one million cards each year through http://www.CardCafe.com.

In 2008 Card Cafe launched a commercial division known as 1:1 Specialists (http://www.1to1Specialists.com). 1:1 Specialists focuses on providing Web-to-print technology to many different industries.

[tags]online ordering of printed greeting cards, Web-to-print technology[/tags]

media mayhem corporation

Douglas Maher Named Public Relations Specialist at Media Mayhem Corporation

LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) announces Thursday the addition of Public Relations Pro Douglas Maher as the company’s new Public Relations Specialist, creating yet another in a long line of strategic moves to advance the company to greater heights in its goal to become the top online advertising and marketing agency in the world. Maher joins MMC after long stints with such agency powerhouses as Grace Advertising, Medium 21, The Blackstone Agency, and Hardline Inc. in Florida.

“Doug has an impressive track history and we are eager and excited to see him contribute to Media Mayhem’s current and future exponential growth,” says Eric Willis, Vice President of Media Mayhem.

media mayhem corporation“He has earned the respect of dozens of agencies around the country for his quick turn around on releases as well as handling an astonishing task such as media relations for a dozen events at the same time at Cannes Film Festival or various red carpet events going on during the same night on both coasts.”

Douglas Maher has a degree in Communications with a background in radio and print news. Having done stints early in his career with WSHE out of Miami/Ft. Lauderdale and WJNO in Palm Beach, Doug branched out into field reporting working for such publications as the Lakeland Ledger, Hometown News, Naples Sun Times, and All Headline News.

With a decade of responsible journalism and professional credentials at his side, the decision was clear for Maher to join MMC in 2008.

“It has been a great pleasure coming on-board with a company that is blowing the doors off the competition already and has their wheels in constant motion 24/7/365,” says Douglas Maher.

“I look forward to working with the top names in the business: Jeff Chi, Scott Messick, Eric Willis, Jamie Ashe and Sophia Martin… these are the people who are making it happen every day for their clients and it will be my job to make sure everyone knows about it.”

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Their services include online and offline marketing, and event sponsorships. They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Media Mayhem is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign’s target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.

MMC is now recognized to maximize client investments by delivering strategic insight, direct-access relationships and execution across a broad range of global resources. They exercise professional program management throughout their enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for clients – all turnkey and on budget. They maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.

MMC believes that in order to be heard, brands today must engage consumers not only through traditional media, but through live and experiential platforms that speak to the lifestyle which each consumer embraces as their own. They believe lifestyle, music, fashion, film, sports and art are the core passion points of the consumer lifestyle, and form the building blocks for using media as a vehicle to capture mindshare, market share and media for client brands.

This is an advertising representation firm that believes that a company’s media, promotions and public relations strategy must integrate with its advertising strategy. Campaigns that are scalable and broad in scope, both culturally and demographically, and attract enormous media coverage and continue to grow as consumers look for ways to engage in new and nostalgic experiences with family/peers.

As such, they focus on using online and offline initiatives as a medium that delivers an ongoing emotional attachment between companies and their target consumers to drive brand awareness, brand loyalty and brand demand.

More information: http://www.mediamayhem.com.

Media Mayhem
1749 14th Street
Santa Monica, California 90404
310.478.7358

[tags]Public Relations Pro Douglas Maher, Media Mayhem Corporation[/tags]

Southern Bleacher Company

Hall of Famer Pat Summerall is New Spokesperson for Southern Bleacher Company

GRAHAM, Texas — For years, Pat Summerall has provided analysis and color commentary for the premier talent from around the nation. Whether broadcasting 16 Super Bowls or providing in-depth analysis of top high school talent via his nationally syndicated Sports Stars of Tomorrow and Future Phenoms, Pat Summerall knows talent when he sees it.

So when the opportunity to represent renowned sports facility builder Southern Bleacher Company of Graham, Texas arose, Pat jumped at the chance.

Southern Bleacher Company Said Pat, “Southern Bleacher is the first player to sign when it’s time to build your new sports facility.” Whether you are a small ISD or a top-tier university, Southern Bleacher has made its mark in the industry by constantly finding new ways of addressing facility designs and the seating systems required.

Solving customer’s needs while providing superior products with innovation has always been a priority for Southern Bleacher and sets them apart from the competition.

Stated Garrett Pettus from Southern Bleacher, “We are honored and pleased to be associated with Hall of Famer Pat Summerall. From his early days as an athlete at the University of Arkansas to his NFL days as a place kicker to his decades of excellence in the TV/radio booth, Pat has always been at the top of his game. We’d like to think, too, that we at Southern Bleacher are at the top of our game as well. ”

Southern Bleacher Company is a 3rd generation, family owned and operated company that takes pride in their commitment to excellence.

More information: http://www.southernbleacher.com .

[tags]hall of famer Pat Summerall, Southern Bleacher Company, Garrett Pettus, sports facility designs, staidum seating systems[/tags]

LocaModa Inc

LocaModa Strengthens Sales Team as Market Offerings Take Off: Adds VP Sales Stephen W. King

Stephen King Joins LocaModa via Facebook, Monster and Dotomi

CAMBRIDGE, Mass. — LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

Stephen Randall, LocaModa’s CEO, commented on the new appointment: “Stephen’s experience is a great asset to LocaModa just as we’re connecting thousands out-of-home locations with online social networks. We look forward to his contribution during the continued growth of our business.”

LocaModa Inc “When I saw how LocaModa was merging out-of-home audiences with web-based communities in such a pioneering way, I knew that this was the ideal place for my next adventure. I’m looking forward to working with the innovative team at LocaModa,” said Stephen King.

About LocaModa
LocaModa connects people and places. The company was founded on the insight that out-of-home networks such as Wi-Fi hot-spots, narrowcast digital signage, and IP-based entertainment networks (jukeboxes to cinemas) can be leveraged to provide interactivity, presence and commerce for mobile consumers.

LocaModa Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX.

Additional information can be found at http://www.locamoda.com .

All trademarks acknowledged.

[tags]LocaModa Inc, mobile social platform provider, CEO Stephen Randall, Stephen W King[/tags]

Social Platform

Business Strategist Tracey Henk Joins Social Platform LLC as VP of Sales and Marketing

Social Platform Expands Team with Interactive Content Sales and Marketing Leader

LOS ANGELES, Calif. — Social Platform, a social networking software provider of scalable web-based solutions for branded, high end social applications announced today the addition of Tracey Henk to their executive management team. Her appointment supports a long term growth strategy for Social Platform and strengthens its position in the rapidly evolving social networking landscape.

Prior to Social Platform, Tracey was Vice President of Business Development for Intellikey Labs, the first independent testing facility established to quality assure DVD content. At Intellikey, Tracey was the key architect in the shaping of new business strategies to expand the company’s renowned testing capabilities into market segments beyond home entertainment.

She has also held management positions with publishing, games, technology and entertainment based firms.

Social Platform“Through her previous roles, Tracey has proven to be an innovator and pioneer in the realm of sales, media, marketing and public relations particularly in the Interactive online space,” said Social Platform CEO, Eric Schlissel.

“Her ability to leverage the power of the Internet for sales and branding efforts is perfectly suited to opportunities forming in the social networking space. We are very pleased to have her joining Social Platform at such a pivotal time in our accelerated growth.”

About Social Platform, LLC
Social Platform creates and integrates software to transform web experiences into social applications. Tying together all the necessary technologies through an extensible hosted infrastructure, Social Platform enables clients to create organic online communities and applications with ease of implementation. The Social Platform Enterprise suite helps build brands for companies and the things they are passionate about.

For more information, visit www.socialplatform.com .

[tags]Social Platform LLC, social networking software provider, Tracey Henk[/tags]

Quantified Marketing Group

Brand Strategist Dennis Marzella Joins Restaurant Consulting Firm Quantified Marketing Group

ORLANDO, Fla. — One of the leading hospitality strategists and consumer behavior experts has accepted a position at the nation’s largest full-service restaurant consulting firm. After 18 years with Y partnership, previously YPB&R, Dennis Marzella has resigned his partnership post as executive vice president of strategic planning, branding and research to spearhead similar functions at Quantified Marketing Group, an Orlando-based restaurant marketing firm that has represented more than 3,000 restaurants around the world.

Headquartered in Orlando, Y partnership is one of the most accomplished integrated marketing firms in the U.S. specializing in the travel, leisure and entertainment industries.

Quantified Marketing Group Regarded as one of the foremost travel experts, Marzella was co-author and developer of the annual YPB&R/Yankelovich, Inc. National Leisure Travel Monitor and the National Business Travel Monitor, acclaimed barometers of the changing lifestyle, attitudes and travel preferences of Americans.

A periodic columnist for Travel Marketing Decisions and Hotel & Motel Management Magazine, Marzella is also a frequent speaker at travel industry symposia throughout the country, including ATME Annual Conference, Crown Luxury Collection, Bahamas Ministry of Tourism, American Express Travel Agent Partners Conference, the National Ski Area Association Conference, Hotel Design Conference in Las Vegas, Hilton International General Managers Conference, Relais & Chateaux General Managers Conference and the LA Real Estate and Investment Conference. He also served on Getty’s Hotel of Tomorrow task force in 2006 and 2007.

Marzella, who developed a story-based approach to brand strategy with a team at i.d.e.a.s. at Disney MGM Studios, cut his teeth at Leo Burnett Worldwide, one of the largest advertising companies in the world with a client portfolio that has included McDonald’s and Walt Disney. He also played a key executive role in corporate development for Norwegian Cruise Line and Royal Viking Line.

Marzella was a founding faculty member and a tenured associate professor of marketing for the School of Hospitality Management at Florida International University where he also served as a consultant to hotels, cruise lines and destination promotion boards.

The foundation marketing research Marzella completed during his time at Florida International University was a prelude to the development of South Beach.

At Quantified Marketing Group Marzella will lead development of robust marketing intelligence systems, including consumer behavior tracking studies and custom research. These programs will help restaurant clients adjust to changing market conditions and identify consumer receptivity to new restaurant concepts offering innovative cuisine.

He will also help the restaurant-specific firm venture into the hotel arena by cultivating a new division focused on enhancing food and beverage operations, categories and price points within hotels around the world.

“Typically, a hotel directs great effort and financial resources into marketing the hotel, but they have outdated F&B operations and poor internal marketing,” said Aaron Allen, founder and CEO of Quantified Marketing Group and a former marketing executive with The Breakers Palm Beach. “Dennis’ deep understanding of consumer trends and the hotel industry coupled with our expertise in the restaurant consulting arena helped us identify an underserved market for hotel F&B. We intend to help hotels create destination restaurants on hotel properties – a dream many hoteliers have had unfulfilled for decades.”

Launched in 2001 by third-generation restaurateur Allen inside his two-bedroom apartment, Quantified Marketing Group in a six-year period has grown into the nation’s largest full-service strategic marketing and public relations firm specializing exclusively in the restaurant industry.

Quantified Marketing Group meets the diverse needs of high-volume independent restaurant operations and regional and national restaurant chains through a menu of services that includes public relations, concept development, design, marketing strategy, culinary development, beverage development, training, local store marketing, business planning and grand opening programs.

For more information about Quantified Marketing Group, please visit http://www.quantifiedmarketing.com.

All trademarks acknowledged.

[tags]Restaurant Consulting Firm, Dennis Marzella, Quantified Marketing Group, culinary development, beverage development, hospitality industry strategists[/tags]

Jannine Salo Joins Growing New York City Based Digital Marketing Firm, Elephant Ventures

NEW YORK, N.Y. — Elephant Ventures, a New York City based Digital Marketing and Strategic Services Company added a new member to its executive team in January – Senior Vice President of Business Development, Jannine Salo. Elephant Ventures is proud to welcome Ms. Salo, a dynamic professional who will help guide the Company’s continued growth.

“Jannine Salo is an enormous asset to the Elephant Ventures team,” said founder and President, Art Shectman. “Her extensive e-commerce and online marketing knowledge and consulting experience are energizing our management team, and her passion for excellence and superior customer service are elevating our offerings to the next level. We are very excited to have her with us, and are continually impressed by her contributions.”

As Senior Vice President of Business Development at Elephant Ventures, Salo is charged with all facets of business development, including overall strategy, new market segments, and managing the existing client base. Salo will also guide the overall strategy for both Elephant Ventures and our clients. She brings over 20 years of experience in the areas of business development, management and business development strategy. Most recently, Salo was the co-founder and Chief Executive Officer at Strategic Empowerment Enterprises.

Prior to Strategic Empowerment Enterprises, Salo was Vice President, Indian Country Technology Services at IconNicholson where she identified, implemented, managed and grew the Indian Country division throughout the U.S. Her involvement helped lead IconNicholson teams through such successful website initiatives as www.Pechanga.com and www.SanManuel.com, both award-winning sites.

Salo recently completed the Executive Leadership Program at Cornell. She is in the process of completing her Master of Science degree in Economic Development at Southern New Hampshire University.

About Elephant Ventures
According to Shectman, “Elephant Ventures is a trusted Marketing Partner for our clients in three key areas: Digital Marketing, Technology Strategy and Technology Solution Development. Our experience and depth of expertise in these areas allows us to offer our clients a customized solution that is based on a solid technological foundation and reliable metrics, not just the latest digital marketing fads. We know what it takes to provide technology leadership that will allow a company to face the future with confidence.”

“Our team has served in roles as diverse as a virtual CTO for a Fortune 500 real estate investment firm to Chief Operations and Strategy Officers for multiple e-tailing and digital marketing driven companies. In addition to our marketing expertise, Elephant Ventures has a deep base of technology talent.”

Elephant Ventures has extensive experience in the full ecosystem of Strategy driven Marketing and Technology and the campaign life cycle that demands expertise in each of those disciplines. Founded in 2001, the company is headquartered in New York City and has offices in Boston.

[tags]Elephant Ventures, Jannine Salo, Digital Marketing Firm[/tags]

Wildfire Inc. Names Aaron Stanley Director of Marketing and Public Relations

LOS ANGELES, Calif. — In its quest to increase sales, Wildfire, Inc. (www.wildfirefx.com), Los Angeles based manufacturer of VHO, DMX controllable UV lights and UV sensitive materials, hired a new marketing director recently, promoting Aaron Stanley, the former Accounting Manager, to Director of Marketing and Public Relations.

Aletha Hanson was hired as the new Accounting Manager, while Adriana Alvarez was hired as the shipping and receiving clerk.

Stanley has a diverse background, including business experience as a small business owner. He has always been fascinated with advertising and marketing, and recently began devoting himself to studying the direct mail industry in order to master the art of sales copy.

“I believe any industry can learn a lot about how the direct mailers do business,” commented Stanley. “These guys have marketing down to a science. They leave nothing to doubt. Everything is tracked and measured and constantly put to the test. Advertising must have an immediate and trackable ROI, but most businesses don’t do that successfully. My job will be to do that here at Wildfire.”

“I have full confidence is Aaron’s ability to create a new marketing campaign for us,” said John Berardi, VP of Wildfire, Inc. “Already, he’s come up with lots of great ideas that we’ll be implementing soon. For example, we’ll begin publishing our first newsletter starting at the beginning of the year. We’re going to be publishing lots of great information on how to create spectacular UV effects; the kind of effects we’ve been doing here for ages, but kept secret all this time. I believe it’s time for us to focus more on our product line and teach others how to do what we’ve been doing for 17 years.”

“We’re going through a lot of changes right now,” Berardi continued, “We’re working on expanding our product line, while continually improving our existing products. Having one person take over all the marketing duties is one more step to allowing us to focus more time on product development, while having someone on staff who can promote those products for us.”

Hanson, the new Accounting Manager, brings several years of bookkeeping and accounting experience and plans to become a CPA.

Alvarez has worked for UPS in assembling and shipping, and more recently at Honda as a warehouse clerk.

More information about Wildfire, Inc.: http://www.wildfirefx.com

All trademarks acknowledged.

NEWS SOURCE: Wildfire, Inc.

[tags]Aaron Stanley, UV sensitive materials, John Berardi, Wildfire Inc, DMX controllable UV lights, marketing director[/tags]