Category Archives: PR Business

The PR Business – Public Relations, Publicity, Media Coaching, and Wire Services

Food Finders, Inc

Food Finders, Inc. of Signal Hill, California wins Non-Profit PR Grants Award for 2013

NEWS: Food Finders, Inc. of Signal Hill, California, recently announced it won selection this year of the Neotrope 2013 J.L. Simmons NonProfit PR Grant award. Food Finders is celebrating an important milestone this year. As of April of this year, Food Finders has reached a “100 million pounds of food rescued” milestone; meaning, since 1989, the nonprofit has received 100 million pounds of food donated and redistributed to feed those who are food insecure.

Food Finders, IncWith this commitment, Neotrope(R) will assist with Food Finders’ mission to redistribute food donated by the regional hospitality industry and local grocers to feed those who are food insecure.

“Food Finders is a multi-regional nonprofit organization with a mission to eliminate hunger in our local communities,” shared Patti Larson, Executive Director of Food Finders, Inc. in Signal Hill, Calif. “Neotrope/Send2Press will support our effort to increase awareness of what we do, encouraging community businesses such as hotels, caterers, banquet rooms, restaurants and more – along with local residents – to ensure that no food gets wasted, but rather donated to feed those less fortunate.”

April also coincides with Food Finder’s 24th Anniversary of doing food rescue/hunger relief. “We’re excited to hit that mark, and are on goal to collect 7.3 million pounds of food in 2013,” adds Larson.

As part of this in-kind grant program, Neotrope is providing public relations (PR) solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for Food Finders, Inc. This program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as potential sponsors and donors, regarding their efforts in distributing food directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

“We’re honored in providing assistance for Food Finders,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Their efforts fill a notable need in local communities where daily hunger is still a desperate problem for some, and not just the homeless. Food Finders uses the term ‘food insecure’ and this need can equally apply to families who are ‘under employed’ which is a growing segment of the U.S. population not being well addressed by the Federal or State agencies. Food Finders’ mission is one of the most admirable in finding and rescuing food to redistribute to those needing it most, and we truly look forward to helping them raise awareness and engagement for their efforts.”

About Food Finders, Inc.:

Food Finders is a community-based food rescue organization, founded in 1989, that serves as a conduit for food, education, and awareness between donors, volunteers, agencies and people in need. Its vision is to eliminate hunger and food waste, while improving nutrition in the communities we serve.

Headquartered in Signal Hill, Calif. (in Los Angeles county), Food Finders picks up donated food from hundreds of local grocery stores, bakeries, restaurants and produce markets and distributes it directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

Food Finders also helps merchants comply with the California Waste Management law, requiring them to cut their waste by 50 percent, and more recently mandated, 75 percent. Instead of going to landfills, the wholesome, consumable food is being used to feed hungry children and adults.

Learn more online at: http://www.foodfinders.org/ or follow on Facebook at: https://www.facebook.com/foodfinders .

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy and dozens more.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/ and also http://prgrants.com/ – or on Facebook https://www.facebook.com/NonProfitPRGrants .

CPEP

Catalysts Powering Educational Performance (CPEP) wins NonProfit PR Grant for 2013

MIDDLETOWN, Conn. /Advertising Industry Newswire/ — Catalysts Powering Educational Performance (CPEP) of Middletown, Connecticut recently announced it has been selected as a recipient of Neotrope’s 2013 J.L. Simmons NonProfit PR Grant award. With this commitment, Los Angeles-based Neotrope will provide national public relations support to CPEP over the next year to raise awareness around its programs and accomplishments.

CPEP“We are thrilled to be selected by Neotrope to receive this grant. In addition to the ability to showcase our programs and accomplishments, this partnership gives us the opportunity to recognize and celebrate our 25th anniversary in a way that would not otherwise be possible,” said CPEP CEO Bruce Dixon. “This opportunity provides us with an opportunity to position our organization for the next 25 years.”

This grant will assist CPEP with promoting its mission of serving as a catalyst to significantly change underrepresented students’ knowledge, attitudes and behaviors related to the pursuit of science, technology, engineering and mathematics (STEM) careers through innovative out-of-school programs. In addition, with 2013 marking CPEP’s 25th anniversary, this grant will showcase CPEP’s anniversary celebrations, including its 25th Anniversary Gala on October 26, 2013.

Through a variety of programs, CPEP has engaged more than 25,000 underserved and underrepresented students in STEM education over the past 25 years. Many of these students have since graduated high school, pursued STEM education in college and are now successful employees in STEM careers. Ultimately, CPEP has successfully diversified the STEM workforce as a result of its innovative and engaging programs.

As part of this in-kind grant program, Neotrope(R) is providing public relations (PR) solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for CPEP. This program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as potential sponsors and donors, regarding their efforts in the promotion of and engagement in STEM education. CPEP’s goals are to broaden awareness about CPEP’s programs, accomplishments and fundraising efforts.

“With Neotrope’s assistance, we are hoping to engage new and innovative audiences with us,” said Dixon. “Neotrope’s experience and reach combined with our mission and message will help us achieve our vision.”

“We’re honored to be providing assistance to the CPEP, in both sharing their successes and recognizing this milestone year,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “CPEP is proactively working to inspire and prepare students in all economic classes throughout the U.S., to pursue science, technology, engineering and math (STEM) careers. As someone who grew up inspired by technology, and with PhD and math degrees running rampant in our household, I know the value of getting the right nudge to look at tech as being fun and accept the challenges that come with that pursuit.”

About Catalysts Powering Educational Performance (CPEP):

In 1986, a group of engineers, college faculty and secondary educators created an innovative out-of-school program designed to inspire and prepare underrepresented and underserved students to pursue science, technology, engineering and math (STEM) careers. Launched in one school with 40 students, CPEP is now in 11 school districts, 42 schools and directly impacting 1,500 students annually across Connecticut.

CPEP serves as a catalyst to change underrepresented and underserved students’ knowledge, attitudes and behaviors toward the pursuit of STEM education and careers. Results indicate there is a consistent 60 percent increase in the percentage of students who desire to pursue a STEM career after just one CPEP experience and 90 percent of CPEP students report acceptance into college.

CPEP has won several awards recognizing the organization for its achievements and accomplishments, including the Turbo Award for Excellence in Nonprofit Management by the Harvard Business School Alumni Association of Connecticut, the Golden Torch Award from the National Society of Black Engineers, the Presidential Award from the National Science Foundation for its Mentor Program in the New Haven Public Schools, and the 21st Century Solutions Award by NBCUniversal Foundation.

With 2013 marking its 25th anniversary, CPEP seeks to leverage its accomplishments to continue to grow and position CPEP to impact the workforce of the 21st century.

For more information about CPEP, located at 211 South Main Street, Middletown, CT 06457, visit http://www.cpep.org/ or contact via email at dixonb@cpep.org or call 860-638-1220.

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in April of 2003. Henceforth the Neotrope PR Grant(s) will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy, and dozens more.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/ and also http://prgrants.com/ .

J. McLeish Public Relations, Inc.

Jessica McLeish PR receives PRSA Capella Award for Annual Report developed for San Bernardino County Workforce Investment Board

J. McLeish Public Relations, Inc.CORONA DEL MAR, Calif. /Advertising Industry Newswire/ — J. McLeish PR, a public relations company that handles work for the San Bernardino County Workforce Investment Board, was honored at the Inland Empire Public Relations Society’s Polaris Awards on Oct. 24. The Polaris Awards, signifying the highest standards of performance in the Inland Empire, celebrate outstanding public relations tactics and programs. J. McLeish Public Relations received a Capella Award for an Annual Report developed for the San Bernardino County Workforce Investment Board.

Speaking of the award-winning project, Jessica McLeish, CEO of J. McLeish Public Relations, stated: “We are proud to work with a client that has done much to assist people to find jobs and support local businesses in a tough economy. We are proud of what they do and we appreciate the opportunity to work with them.”

About J. McLeish Public Relations:

J. McLeish PR is a full-service public relations agency maintaining practice areas in corporate communications, insurance, real estate, and government since 2003. Combining an understanding of the clients’ goals with a solid foundation in journalism, the JMPR team tells the client’s story while delivering newsworthy and reliable information to local, regional and national media. It offers the creativity, journalistic insight and responsiveness of a large public relations firm with the focus of an in-house communications. Clients include the Workforce Investment Board of San Bernardino County, Professional Community Management, Inc. (PCM), Edgewood Partners Insurance Center (EPIC), EnviroIngenuity and Alegria Farm. For more information, visit http://www.jmcleishpr.com/ .

About Inland Empire Chapter of the Public Relations Society of America:

Formed in 1965, the Inland Empire Chapter of PRSA serves to bring together public relations professionals in San Bernardino and Riverside Counties. The Inland Empire chapter is one of 10 in the PRSA’s Western District, which is comprised of the states of California, Nevada, Arizona, Colorado, and Hawaii. The Public Relations Society of America, headquartered in New York City, is the world’s largest professional organization for public relations professionals, with nearly 20,000 members, organized into 117 Chapters nationwide, who represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. For more information, visit http://www.prsaie.org/ .

Pacific Pinball Museum

Neotrope 2012 Non-Profit PR Grant awarded to The Pacific Pinball Museum (PPM) of Alameda, Calif.

SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The Pacific Pinball Museum (PPM) of Alameda, California has been chosen as a grant recipient for Neotrope’s 2012 NonProfit PR Grants Program. This grant will help the Pacific Pinball Museum further its mission: “To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.”

With this commitment, Neotrope aligns itself with the PPM in educating and entertaining children and adults through the preservation of pinball, while making eight decades of games available to be played by everyone.

The museum accomplishes this through the operation of the Pacific Pinball Museum, a beautifully maintained selection of 90 fully playable pinball machines. In addition, PPM hosts the world’s largest pinball show: the Pacific Pinball Exposition once a year. PPM also furthers its mission through the creation of traveling pinball art and science exhibits that capture the amazing visuals and communicate the basics of physics and electricity used in pinball.

“Neotrope’s recognition of PPM’s dedication and focus in addition to their work with other charities and nonprofits is truly appreciated. Neotrope will be invaluable as we plan the world’s largest pinball show: our sixth annual Pacific Pinball Exposition for September 21-23, 2012,” said Larry Zartarian, the Museum’s Chairman of the Board.

Americans instantly recognize pinball as an American icon along with Jazz, Coca-Cola(R), the jukebox and Elvis. The PPM ensures future generations can appreciate the American ingenuity and creativity that fueled an entire pinball industry for years to come. The museum is currently developing curriculum for students of all ages to learn the basic theories behind pinball mechanisms and concepts such as gravity, momentum and acceleration.

As part of this grant program, Neotrope is providing PR solutions, news dissemination (through its Send2Press(R) Newswire service), and search marketing for the PPM to help raise awareness of its efforts in education, community service, science, art and fundraising. The museum’s goal is to move to a permanent location that can house its collection of 900-plus machines, offer larger teaching and restoration facilities, and expand its art gallery that features local and international artists.

“Having Neotrope aboard will help drive and refine our vision to become the Smithsonian of Pinball,” said Michael Schiess, PPM Founder and Director. “Our growing team of artists, technicians, volunteers, enthusiasts and visionaries will now be able to spread the word and scope of their efforts.”

“We’re honored to be providing assistance to the Pacific Pinball Museum, in both keeping alive eight decades of pinball history, and building educational art, science and historical programs that spark interest in intellectual pursuit,” said Christopher Laird Simmons, CEO of Neotrope(R).

About the Pacific Pinball Museum (PPM):

PPM unlocks the imagination of visitors with pinball back glass art that features themes such as fantasies of the future, beautiful women, sports heroics, outer space, the Wild West and many more. A key member of the museum’s collection of one-of-a-kind exhibits is the Visible Pinball, a fully functional pinball machine housed in a clear cabinet. The Visible Pin mesmerizes anyone who has ever wondered what goes on inside a machine while it’s being played and gives instructors an opportunity to point out the details of the machine’s operation while it is being used. Other exhibits discuss magnetism, momentum, statistics and the patented inventions that several ingenious Americans have devised just for pinball.

Giant (sometimes 10-foot by 10-foot) hand-painted acrylic mural reproductions of original pinball back glass art cover vast swaths of PPM’s walls. From Space Ship to Sea Ray, from Majorettes to Jungle Princess, these unique pieces of art created just for PPM are also available as an off-site exhibit or simply as an eye-popping example of the depth of skill pinball artists and designers employ while promoting individual games. Artists working at pinball companies Gottlieb, Williams and Bally unintentionally captured highlights of history while designing the art that decorate pinball games.

Christian Marche’s pointy people and Gordon Morison’s over-the-top psychedelia capture the mood of the ’60s and ’70s while the content of various pinball artists’ work often captures historic moments like the moon shot, the British rock invasion or the patriotic spirit following World War II.

PPM is popular with families, couples on their first date, school groups and local companies who hold special occasion parties there. The museum offers a party room for rent by the hour while guests enjoy the historical selection of games that range from 1878 to 2012. Parties at PPM are like having access to an entire arcade or someone’s massive game room to celebrate a personal occasion. Also among the regulars at PPM are some of the world’s highest-ranked pinball players and most experienced repair technicians.

For more information on the Pacific Pinball Museum, located at 1510 Webster Street, Alameda, CA, 94501, visit www.pacificpinball.org or write to mschiess@pacificpinball.org or call 205-9793. For more information on the Pacific Pinball Exposition, visit: http://pacificpinball.org/events/ .

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online content portals. Neotrope also offers targeted news dissemination and press release writing through its unit, Send2Press(R) Newswire (Send2Press.com). The company pioneered the concept of search optimization of press release content back in 1997 (verifiable via archive-dot-org). Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

Neotrope’s annual Non-Profit PR Grants(TM) Program was originally launched in 2000 by company founders Christopher Simmons and the late Dr. JL Simmons, with the goal of providing a “better donation” for worthy U.S. charitable 501(c)3 non-profits than simply writing a small check; instead utilizing the company’s capabilities to grow awareness to media and the public, attract halo sponsors/donors, and bring together disparate resources not generally affordable to small organizations.

Additional information regarding the Neotrope 2012 PR Grants for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/index.shtml .

G-Man Marketing 10th Anniversary 2012

Music Industry Marketing Expert, G-Man Marketing, Celebrates Decade of Entertainment Hype

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Whether you call it publicity, media relations or hype, everybody needs it and John Scott G of California-based G-Man Marketing has been providing it for a decade. G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey’s Pizza, Toyota of Orange, and more. In addition, G collaborated with Doug Colosio, Scott Joss and Merle Haggard to write “Bad Actor,” a song on Haggard’s “I Am What I Am” album.

“Just by visiting the Internet, you have been influenced by our work,” states the head of G-Man Marketing (www.gmanmarketing.com). “We create and publish media announcements, press alerts, video messaging, social networking communication, and what I call ghost marketing.”

The concept of “ghost marketing” is not new, G admits. “In addition to books I’ve ghost-written, some of my most effective work has been behind-the-scenes, writing or contributing to articles or in disseminating items for others to post. Clients, especially artists, don’t have time to continually look for these opportunities online, but it’s one of the things we do. It’s time-consuming, but there’s a definite payoff if you keep at it.”

Current clients of G-Man Marketing include Shady Hill Records’ country artist Sandra Piller. “This is a terrific account because of the variety of great songs Sandra performs,” G states. “She works with writer/producer Jane Bach (hits with Reba McEntire and Jo Dee Messina among others) and there are videos of Sandra doing songs by The Doors and Fleetwood Mac. Her cool country version of ‘Love Me Two Times’ is a trip!”

Within the past year, G has worked with Larisa Stow, Robin Hood Music, Golosio Publishing, Goodnight Kiss Music, Anisound Mixing/Mastering, FookMovie, Phil Hatten Design, Carnyville, Bella Swan Bass Society (BSBS), and Paula Franceschi. “We’re starting on a Christian music video for ‘Amazed by the Light that is You,’ a new area for us.”

The sounds of BSBS are in a series of humorous commercials airing during the Sheena Metal programs on the LATalkRadio network. The spots are for non-existent products called “Androyx,” like an Androyx energy drink and an Androyx phone (“Forget 3G, 4G or 5G, Androyx offers 157G!”).

“I love spreading the word for music, products, speeches, and events,” G says. “This work is exciting and gratifying, which makes it fulfilling to start every day!”

Learn more at: http://www.gmanmarketing.com .

Neotrope PR Grants

Non-Profit PR Grants Recipients for 2012 announced by California PR Firm, NEOTROPE

TORRANCE, Calif. /Advertising Industry Newswire/ — Los Angeles-based Neotrope®, a public relations, advertising and marketing firm established in 1983, has announced the recipients of their Non-Profit PR Grants Program for 2012. This year’s 10 recipients, selected from over 300 applicants, will receive approximately $50,000 total in pro bono services. Originally launched in 2000, the Neotrope Non-Prodfit PR Grants™ program has helped raise awareness for worthwhile causes all over the U.S. by providing public relations, news dissemination and online marketing, donated by Neotrope’s accredited staff.

“We’ve very happy to again be able to offer this program to charitable causes that are doing good,” said Neotrope CEO, Christopher Simmons; a member of PRSA and ASCAP. “This year we have again a very diverse selection of 501(c)3 charities with whom we will be working. We’re honored to be able to do our small part in helping raise their awareness to the public, supporters, potential sponsors, and of course the media.”

Neotrope launched its Non-Profit PR Grant Program (www.send2press.com/non-profit) in 2000 and has provided discounted or free services to non-profits for almost 30 years. Neotrope’s Send2Press® Newswire service provides the news dissemination component of the grants program for getting press releases in front of interested media. Online marketing across the Neotrope News Network will also help reach up to 10 million eyeballs per month via banner advertising, included in this year’s grant.

Past recipients of the NonProfit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

2012 NON-PROFIT PR GRANT RECIPIENTS:

1) The Story Project (www.StoryProject.org) uses entertainment-arts curriculum to engage under-served and at-risk middle-school students through digital, media-based projects that educate, empower and inspire. Every production addresses conflict resolution and current issues students face on a daily basis while building literacy, communication, problem solving and teamwork skills that end in a tangible result. TSP works with students at their school over the duration of 12-14 weeks during their regularly scheduled school day for approximately 2 hours once a week to see a project from inception through delivery. We use teachers employed through our organization and professionals from the entertainment community who participate as mentors. Students hear others’ stories and learn to find and share their own.

2) The mission of the Pacific Pinball Museum (www.pacificpinball.org) is “To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.” We do this by: Maintaining and operating a Museum to display a large quantity of playable machines from all eras of pinball in an educational and entertaining manner. In addition to producing the world’s largest Pinball Event, the Pacific Pinball Exposition, we provide classes on the science of pinball, electricity and magnetism, art and history to local schools and visitors. We are a small group of dedicated individuals that are passionate about pinball and our desire to share it with the world. We are becoming the “Smithsonian of Pinball.”

3) Camp Blue Skies Foundation (www.campblueskies.org) provides week-long residential camps for adults with developmental disabilities. Camp Blue Skies fills a gap for a population that has few recreational opportunities offered to them once they are out of the school system. The camp experience has a profound impact and life changing effect on not only campers, but caregivers, counselors and volunteers. Camp sessions are currently offered in NC and GA. Over 150 adults with intellectual challenges have been served to date and 180 loyal volunteers have committed their personal time to assist at camp. “Our vision is to continue to develop and improve the programs we offer and broaden the population we serve by offering more sessions throughout the southeast region and hopefully beyond in the future.”

4) Move For Hunger (www.moveforhunger.org) is a non-profit organization that works with moving companies across the country to pick up unwanted, unopened food from those who are relocating and deliver it to local food banks across the country. Many people throw out a good deal of “stuff” when they move. Unfortunately, a lot of this “stuff” is food that could be delivered to a family in need rather than thrown away. “That’s where we come in: our movers offer to pick up unwanted, non-perishable food items during the moving process and deliver it to local food banks. To date we are working with over 200 moving companies in 37 states. Together we have collected 400,000 lbs. of food for food banks across America.”

5) Fresh Start Surgical Gifts (www.freshstart.org) transforms the lives of disadvantaged infants, children, and teens with physical deformities caused by birth defects, accidents, abuse, or disease through the gift of reconstructive surgery and related healthcare services. The Surgery Weekend Program is Fresh Start’s largest project of each year, with six weekends of intensive reconstructive surgery as well as frequent dental clinics, laser treatments, and speech therapy services. Fresh Start’s Surgery Weekend Program provides access to comprehensive, free healthcare for low-income, uninsured, and underinsured children suffering from physical deformities and other conditions. Throughout the interim between these intensive marathon Surgery Weekends, Fresh Start also hosts speech therapy clinics, dental clinics, and laser treatments to ensure a comprehensive treatment plan for each patient.

6) CITYarts, Inc. (www.cityarts.org) empowers children and youth by bringing them together with professional artists to create public art that addresses civic and social issues, impacts lives, and transforms their communities. Thinking globally and acting locally, CITYarts’ projects build bridges of cultural understanding, giving youth the opportunity to take an active role in shaping their own future. Since 1968, CITYarts has created over 284 projects that have transformed communities and impacted over 100,000 kids, collaborated with more than 500 artists, partnered with over 1,500 sponsors, and engaged over 500,000 volunteers in the process. CITYarts’ projects frequently foster community revitalization by galvanizing businesses, schools, and community organizations into developing youth programs and constructing playgrounds and gardens.

7) Launched in 2000, WEST: Women Entrepreneurs in Science and Technology (www.westorg.org), provides a forum for women in science, engineering and technology industries to develop their careers and leadership through networking and information sharing. Uniquely tied to this highly educated, influential community, the WEST leadership has long provided a supportive environment for early, mid and senior career women in these vital sectors, allowing them an exceptional opportunity to acquire the skills necessary to become business leaders in their fields. “Our goal is to improve the leadership status of women in science, engineering and technology by inspiring them to achieve success in their organizations and create a positive impact in their communities.” WEST offers a rich and thriving community that provides support, guidance, and professional development for professionals in science, engineering and technology.

8) Cave Canem Foundation, Inc. (www.cavecanempoets.org) was founded in 1996 by poets Toi Derricotte and Cornelius Eady to remedy the under-representation and isolation experienced by African American poets in writing workshops and MFA programs, Cave Canem is a home for the many voices of African American poetry and is committed to cultivating the artistic and professional growth of African American poets. Awards garnered by Cave Canem fellows include the Rona Jaffe Foundation Writers’ Award; the Whiting Writers’ Award; the NAACP Image Award; the Laughlin Award from the Academy of American Poets; National Poetry Series Selection; the Cave Canem Poetry Prize; and the Ruth Lilly Fellowship, among many others. Fellows have 170+ books in print across several genres and have gained significant footholds in academic positions across the country. Faculty member Elizabeth Alexander was named Inaugural Poet for President Obama in 2008; in faculty members Terrance Hayes and Nikky Finney won the National Book Award for Poetry in 2010 and 2011, respectively.

9) Canine Assisted Therapy (www.catdogs.org), or C.A.T., was formed to provide qualified, dependable and caring pet therapy teams to those who need comfort, companionship or the unconditional love of a dog. Specially trained teams support medical staff to promote healing. “We seek to provide superior education and support to volunteers and the facilities we serve. Our continuing education programs are open to volunteers of any pet therapy organization, for we wish to enhance the entire pet therapy community with our efforts. We provide guidance to healthcare and educational entities to implement or improve therapy animal programs within their facilities.” C.A.T. services are provided free of charge, with the highest level of professionalism and organization, and we satisfy HIPAA requirements. As a non-profit entity, we recruit and utilize volunteers to serve Florida communities. C.A.T. pet therapy volunteer corps provide both animal-assisted activities (AAA) and animal-assisted therapy (AAT).

10) Center for Student Opportunity (www.csopportunity.org) is empowering underserved, first-generation college students to and through college by providing critical information, guidance, scholarships, and ongoing support. With offices in Bethesda, Maryland and Orange County, California, CSO’s programs and resources reach nationally. They include Opportunity Scholars, supporting students across the country who aspire to be the first in their family to attend college through the college search and selection process; www.CSOCollegeCenter.org, a free online college search tool to research and connect with colleges and universities that serve and support under-served, first-generation college students; and COLLEGE ACCESS & OPPORTUNITY GUIDE, a unique college guidebook designed to help underserved, first-generation college students make their college dreams a reality. Scholarship students use our website as bloggers to diary their college experiences and offer advice to college-bound students on preparing for college.

ABOUT NEOTROPE:

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope® team is led by Christopher Laird Simmons, an award-winning designer, photographer, musician, journalist, and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed in print and broadcast, and has written for numerous national print publications. Other team members include accredited public relations professionals, working journalists and SEO experts.

Neotrope® is a registered trademark and service mark in the U.S. and Europe. Send2Press® is a U.S. registered trademark of Neotrope. “Non-Profit PR Grants” is a service mark of Neotrope. All other trademarks acknowledged.

John Scott G

G-Man Marketing takes on end of the world with 2012 music promotion offerings

LOS ANGELES, Calif. /Advertising Industry Newswire/ — With the end of the world “scheduled” to take place later this year, Los Angeles-based G-Man Marketing is partnering with its entertainment industry services clients to offer special reduced rates in public relations, song writing, audio mixing and mastering, radio advertising, graphic design, live music promotion, music distribution, newswire services and more.

In a promotional event called “Lower the BOOM on Prices,” G-Man Marketing and their clients “have lowered pricing by 12% starting 02.12.12,” G says. “While many marketing companies raised their pricing this year by 15% or more, we took the opposite approach. We chose 02.12.12 to start the promo, as it’s one digit lower than 12.12.12, which is our way of being optimistic.”

“No matter how the world concludes this year, whether from Galactic Alignment, the Mayan Calendar, Nostradamus, or some cataclysmic combination, we will all be there for you with special reduced rates on the services you will need to get your business started again,” states John Scott G from G-Man Marketing.

G continues, “Additionally, a second part of the promotion will run from the ‘end of the world’ all the way through to the end of the year.” Among the offers that will apply from December 21 to 31, 2012, are the following: G-Man Marketing will provide public relations services for free. Send2Press.com (a service of Neotrope(R)) will disseminate the media announcements for free. Country artist Sandra Piller will sell her album at half price. Country songwriter Jane Bach will co-write a song for free. Matt Forger will mix and master a song for one-third off.

Sheena Metal, host on LATalkRadio, will create a radio commercial for your product. In addition, her Carnyville live music event will let your band play two sets for free, “even if all your fans have expired,” notes Ms. Metal.

Goodnight Kiss Music is offering half off music consultations. Robin Hood Music offers free song downloads. Phil Hatten Design will create a logo for free. FookMovie will create a free music video. And a spokesperson for Golosio, the music publishing firm, says “We will pitch your song to whatever film and TV projects are still available, although they probably will just be basic cable.”

Some restrictions apply for the second part of the promotion only: “First, the world must actually come to an end on or about December 21,” G said. “Second, you’ll have to figure out how to get in touch with us during the ten days in question because we’ve had no assurances from the phone companies that they’ll be doing anything at that time except figuring out how to charge you for unused minutes.”

For more information about all the firms and individuals in this story, please contact John Scott G of G-Man Marketing. “Please remember,” G states, “the world may end but good hype is forever.”

More info: http://www.gmanmarketing.com .

Neotrope PR Grants

Neotrope expands PR Grant Program for 2012 to $50K in free services for worthwhile U.S.-based charities

TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope announced it has expanded the deliverables of its 2012 Non-Profit PR Grants Program. All recipients of the 2012 program will now also receive up to $2,500 in additional services; specifically free online text and banner advertising on Neotrope(R) News Network sites. This brings the dollar value of the grant to each chosen recipient to $5,000, or $50,000 total value in donated services for 2012. The program was originally launched in 2000 and has been copied by various competitors, but this is the “original” program for nonprofits.

“We’re again donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate our 29th anniversary,” said Neotrope founder and CEO, Christopher Laird Simmons. “With this expansion, we’ve now added $25,000 in online marketing services to the program for the first time. This new component gives the grant recipients far more visibility online by running their advertising in ROS campaigns on our news network; we will even create banners for the recipients if they don’t already have them.”

Neotrope previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000. In 2010, Neotrope “adopted” various charities in lieu of providing the PR Grant program, and has provided discounted or free services to various non-profits for almost 30 years. Neotrope’s Send2Press(R) Newswire service provides the online news dissemination component of the grants program for getting press releases in front of interested media.

Past recipients of the Non-Profit PR Grant Program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

“Neotrope has played an important role in our success in the last couple years,” said Dana Mortenson, Executive Director, World Savvy. “The Neotrope PR Service Grant in 2009 was tremendously helpful in a critical year of our growth. With Neotrope’s help spreading the word for our youth engagement programs, we were able to engage more than 6,000 youth and 1,100 educators in our programs during the 2009-2010 school year.”

“Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them,” said Tammy Westney, Executive Director, Special Equestrians.

How to Apply for 2012 Grant Program:

Non-profit organizations may apply online through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2,500 in PR services per recipient plus the additional online marketing/advertising component (total value approximately $5,000 per recipient; this is not a cash grant). Two of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R). Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application for U.S. based IRS recognized 501(c)3 charitable non-profits can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, Medical Office Front Desk Pro, Monster.com, Nutraceuticals World, PCWorld, Produce Merchandising, and TrendWatch. He has written for a number of national print publications including Digital Imaging, Print on Demand Business, the Graphic Artists Guild newsletter, and he sold his first article in 1984 to Polyphony (now Electronic Musician). Other team members include accredited public relations professionals, working journalists and SEO experts.

Neotrope non-profit grants

2012 NonProfit PR Grants Program announced by Neotrope

LOS ANGELES, Calif. /Advertising Industry Newswire/ — California-based PR firm, Neotrope, announced this month its latest annual Non-Profit PR Grants Program for 2012. The firm is again donating more than $25,000 in free public relations and news distribution services to worthy U.S.-based non-profit and charitable organizations. Past recipients of the PR grant program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Bob Moog Foundation, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

“The U.S. economy the past two years had been hard on small business, and even harder on small charities and non-profits. This PR Grant program is our way of supporting some of the numerous smaller organizations we feel need ongoing help to ‘get the word out’ about their worthwhile efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “We’ve been very helpful to numerous organizations to increase visibility both online and off, and hope to continue this program into the future.”

Founded in 1983, Neotrope has previously donated services as part of its Non-Profit PR Grants Program in 2011, 2009, 2005 and 2000, and has provided discounted or free services to various non-profits for almost 30 years.

Neotrope, and its service division Send2Press Newswire (www.Send2Press.com), have also sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for AIDS orphans.

How to Apply for 2012 NonProfit PR Grant Program:
Non-profit organizations may apply starting November 15, 2011 through January 15, 2012. Organizations will be selected by January 30, 2012, and the amount donated to each selected non-profit will vary, but typically $2500 in services per recipient (this is not a cash grant). Three of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R). Additionally, all 501(c)(3) organizations automatically qualify for a 15% service discount.

The 2012 Neotrope PR Grant application can be found at http://www.Send2Press.com/non-profit/index.shtml .

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Monster.com, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

Neotrope(R) is a registered trademark and service mark in the U.S. and Europe. Send2Press and California Newswire are registered service marks of Neotrope. All rights reserved.

Neotrope

Send2Press Newswire Helps U.S. Small Businesses with Their PR Budget, ‘Rolls Back’ Pricing to 2008 Rates

TORRANCE, Calif. /Advertising Industry Newswire/ — To help small businesses survive the economic crises and jumpstart their PR and marketing efforts, Neotrope has rolled-back service pricing on Send2Press(R) Newswire press release writing and targeted news distribution packages to 2008 rates.

“Many of our clients had great growth in the period of 2005-2008, and then when the economy tanked in 2009 and 2010, promotional budgets got constrained, and some companies had to abandon marketing and PR altogether,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “This year we’ve heard from a lot of companies coming back from the brink, and they have asked for discounts or considerations, and we have rolled back our service plan pricing where possible to accommodate our clients.”

Most Send2Press service plan pricing has been reduced back to 2008 levels, which amounts to an immediate 10 to 20% price “roll back” effective August 1, 2011, on most services.

“Many marketing firms and news services arbitrarily raise their rates 5% – 10% each year, and we followed suit this year after holding the line for many years; as it turned out, that wasn’t what our customers needed at the exact moment their budgets again allowed for marketing campaigns,” said Simmons. “This roll-back program will help those clients bring their businesses back up to speed without having to face their own debt crises like the U.S. is experiencing right now.”

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

About Send2Press:
Send2Press(R) (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, online and social media, and deep into search engines using proprietary Neotrope ContextEngine(TM) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at www.Send2Press.com .

World Press Freedom Day 2011 Website Opens Registration and Event Agenda to the Public

Washington, D.C. /Advertising Industry Newswire/ — The Steering Committee for World Press Freedom Day 2011 launched its website, www.wpfd2011.org, today, unveiling the event’s agenda and opening registration to the public for this historic gathering. The conference is organized jointly by UNESCO, the U.S. Department of State, the Center for International Media Assistance at the National Endowment for Democracy, IREX, and the United Nations Foundation.

The program for the event, to be held May 1-3 in Washington, DC, is built around this year’s World Press Freedom Day theme, “21st Century Media: New Frontiers, New Barriers.” Dynamic conversations, commemorative, educational and interactive events will be held at the Newseum, the National Press Club, and other venues in Washington, DC. Registered attendees will have the opportunity to take part in more than 15 plenary and breakout sessions which will cover topics ranging from “Social Media: The New News Network?” and “New Barriers: Censorship in the Digital Age” to “New Frontiers: Transforming Media in the 21st Century.”

The United Nations Education, Scientific, and Cultural Organization (UNESCO) organizes World Press Freedom Day commemorations every year on May 3 worldwide. In a statement issued April 2nd, UNESCO Director-General Bokova noted, “The program for World Press Freedom Day 2011 is designed to foster a global conversation around some of the most important questions of our time and to support those around the globe who are on the front lines working to advance free expression.”

Keynote speakers at the event will include UNESCO Director-General Irina Bokova, U.S. Under Secretary of State for Public Diplomacy and Public Affairs Judith McHale, and U.S. Under Secretary of State for Democracy and Global Affairs Maria Otero. Among the more than 80 additional speakers are the leading voices on the front lines advancing and protecting press freedom around the world, including Bob Woodward, Associate Editor, Washington Post ,Wael Abbas, Egyptian journalist and blogger, and John Kampfner, Index on Censorship.

Registration is free and open, but space is limited. For World Press Freedom Day 2011 event registration information, please visit www.wpfd2011.org. Many sessions will be live streamed online for those unable to attend in person. Partnerships with Washington, DC-area universities and specialized press centers will provide additional opportunities for members of the media and bloggers to engage in World Press Freedom Day activities.

Neotrope PR Los Angeles

Neotrope names The Bob Moog Foundation as 4th Recipient of 2011 NonProfit PR Grant Program

LOS ANGELES, Calif. /Advertising Industry Newswire/ — California-based PR firm Neotrope is honored to make The Bob Moog Foundation its fourth chosen recipient for 2011 of its semi-annual NonProfit PR Grants Program. With this commitment, Neotrope aligns itself with The Bob Moog Foundation’s mission to educate and inspire children and adults through the power and possibilities of electronic music and intersection of music, science and innovation.

As part of this grant program, Neotrope(R) is providing PR solutions, news dissemination (through its Send2Press(R) Newswire service), and search marketing for The Bob Moog Foundation to help raise awareness to both media and the public regarding their efforts in education, archiving and restoring Dr. Moog’s works, and Moogseum fundraising efforts. Part of the Foundation’s mission is to protect and restore the Bob Moog Archive, which offers a unique glimpse into electronic music history. The Foundation, based in North Carolina, is working to preserve the entirety of this invaluable collection.

“We’re grateful to have Neotrope aboard to assist our efforts to educate children and archive, rescue and share Bob’s legacy,” stated Michelle Moog-Koussa, Executive Director of The Bob Moog Foundation. “Neotrope has done great work with many other charities and non-profits, and I look forward to working with them in widening the awareness of our efforts.”

“We’re honored in providing assistance for The Bob Moog Foundation, in both keeping alive Bob’s legacy in the music industry, but also in building educational and historical programs that showcase a unique music history,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Bob was an inspiration to me and hopefully our efforts will, in some small way, help more people learn about the foundation’s archival and educational programs, as well as fundraising for the planned Moogseum.”

Additional information regarding the Neotrope 2011 PR Grants for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/index.shtml .

About The Bob Moog Foundation:
The Bob Moog Foundation (http://moogfoundation.org/) was created upon Bob’s passing in August 2005. After witnessing the outpouring of thousands of testimonials from people around the world who had been touched by Bob’s work, Bob’s family and colleagues established the foundation to carry on his legacy.

The Foundation officially launched a year later in August 2006, and is based in Asheville, North Carolina. After volunteering her time as director for over a year, Michelle Moog-Koussa, Bob’s third daughter became the full-time executive director in February of 2007. Over the course of the past four years, Michelle, the Board, and a team of dedicated volunteers have been leading the foundation to fulfill our goals of creating a Moogseum, preserving Bob’s archive and bringing electronic music into the schools as a vehicle to teach children about science, music and innovation.

Over the past three years, we have been supported by donors around the world who are passionate about Bob Moog’s legacy and by organizations throughout the music industry.

The Bob Moog Foundation is an independent non-profit organization which is not formally affiliated with Moog Music, Inc., the company that manufactures Moog(R) instruments. The Foundation’s Board of Directors is Chaired by Bryan Bell, creator of Synthbank .com, music technologist, producer and sound engineer.

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: www.Neotrope.com .

World Savvy

World Savvy receives 2011 Non-Profit PR Grant

LOS ANGELES, Calif. /Advertising Industry Newswire/ — California public relations and brand marketing firm, Neotrope(R), is honored to make World Savvy its third chosen recipient for 2011 of its semi-annual Non-Profit PR Grant Program. With this commitment, Neotrope aligns itself with World Savvy’s mission to educate and engage youth in community and world affairs, to prepare the next generation of leaders to learn, work and thrive as responsible global citizens in the 21st century.

As part of this grant program, Neotrope is providing PR solutions, news dissemination, and search marketing for World Savvy to help raise awareness to both media and the public regarding their programs, sponsors, partners and other activities. In 2009, World Savvy (WS) was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting WS to its customers and other partners in order to bring additional resources together to help WS widen its awareness in the small to medium business space.

“Neotrope has played an important role in our success in the last couple years,” stated Dana Mortenson, Executive Director of World Savvy. “The PR Service Grant in 2009 was tremendously helpful in a critical year of our growth. With Neotrope’s help spreading the word for our youth engagement programs, we were able to engage more than 6,000 youth and 1,100 educators in our programs during the 2009-2010 school year. The announcement about our annual Gala in September 2009, which Neotrope assisted us to distribute prior to the event, helped bring an incredibly generous crowd to the event, which raised a record $140,000. We are grateful for Neotrope’s contribution and look forward to growing our partnership.”

“We’ve been honored in providing assistance for World Savvy, and their work with dynamic youth engagement and teacher training programs that focus on the integration of global content in teaching and learning across disciplines,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Hopefully our efforts have, and will continue, in some small way to help more people learn about World Savvy and their programs.”

Additional information regarding the 2011 PR Grants for U.S. charitable non-profits can be found at: http://send2press.com/non-profit/index.shtml .

About World Savvy:
World Savvy’s mission is to educate and engage youth in community and world affairs, to prepare the next generation of leaders to learn, work and live as responsible global citizens in the 21st century.

A 501(c)(3) not-for-profit corporation, World Savvy was founded in San Francisco by Dana Mortenson and Madiha Murshed in response to a critical need for youth to acquire global knowledge and 21st century skills within the conspicuous absence of global education programs in K-12 education in the United States. World Savvy’s dynamic academic and arts programs for youth and professional development services for educators help youth in middle and high school learn how to think rather than what to think about critical global and community issues, which are often complex and unaddressed in school, and have enormous implications for their local community.

These programs support systemic change in K-12 education, providing every student in every classroom with the content knowledge, skills, values and attitudes to be leaders and change makers in their diverse communities, locally and globally. Since founding, the organization has grown from serving 90 students and 20 teachers, to serving more than 6,000 youth and 1,100 teachers annually from three offices nationally: San Francisco, Minneapolis-St. Paul and New York. Cumulatively, World Savvy has worked with more than 10,000 youth and 1,400 educators in its nine-year history. More information: http://www.worldsavvy.org .

Upcoming Event:
Join World Savvy on March 5, 2011, as students from 24 schools around the Twin Cities of Minneapolis-St. Paul present their research and solutions to some of today’s most pressing issues related to food.

For more information, go to:
http://worldsavvy.org/events/minnesotas-third-annual-world-affairs-challenge/ .

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com .

Starlight Childrens Foundation

Starlight Children’s Foundation receives 2011 Non-Profit PR Grant

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope(R) is honored to make Starlight Children’s Foundation its first chosen recipient for 2011 of its semi-annual Non-Profit PR Grants Program. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities.

As part of this grants program, Neotrope is providing PR solutions, news dissemination, and search marketing for Starlight to help raise awareness to both media and the public regarding Starlight programs, partners and other activities. In 2009 and 2010, Starlight was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting Starlight to its customers and other partners in order to bring additional resources together to help Starlight widen its awareness in the small to medium business space.

“We appreciate all that Neotrope has done for Starlight through its Non-Profit PR Grant programs,” says Jacqueline Hart-Ibrahim, CEO of Starlight. “We have been able to build awareness, and with Neotrope’s ongoing help, I am certain that Starlight will continue to make great strides toward becoming a household name.”

“We’ve been honored the past couple of years in providing promotional services for Starlight, in order to help raise awareness for its good work with kids and families,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Hopefully our efforts have, and will continue, in some small part to help more people learn about Starlight and its wonderful programs for families dealing with health crises.”

Additional information regarding the 2011 PR Grants for U.S. charitable non-profits can be found at: http://www.send2press.com/non-profit/index.shtml .

About Starlight Children’s Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit http://www.starlight.org .

An electronic press kit for Starlight can be found online at:
http://www.starlight.org/epk/ .

About Neotrope:
Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations, and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online portals. The company pioneered the concept of search optimization of press release content back in 1997. Neotrope was an Inc. 5000 company in 2009. More information: http://Neotrope.com .

About Send2Press:
Send2Press(R) (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, online and social media, and deep into search engines using proprietary Neotrope ContextEngine(TM) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at http://Send2Press.com .

Neotrope PR 2011

PR Grants Program for Charitable NonProfits Closes Feb. 10, 2011

TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope(R), a brand identity, PR, and marketing firm established Jan. 1983, is donating $36,000 in pro bono public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 28th anniversary in 2011. Neotrope previously donated $25K worth of services in 2009, 2005 and 2000. In 2010, Neotrope “adopted” various charities in lieu of providing the PR Grants program, and has provided discounted or free services to various non-profits for almost 30 years. Organizations may apply for this program starting today.

“This PR Grant program is our way of supporting some of the numerous smaller organizations we feel need ongoing help to ‘get the word out’ about their worthwhile efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “Many smaller non-profits have been suffering from lower revenues the past couple of years, due to the economy and less visibility than some of the larger charities with Fortune 500 sponsors; and it’s been harder than ever for these orgs to raise awareness. We’ve always taken corporate social responsibility very seriously, and we decided many years ago that it was better to use our expertise to help these causes versus simply writing them a small donation check.”

Neotrope, and its service division Send2Press Newswire (www.Send2Press.com), have previously sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for AIDS orphans.

Non-profit organizations may apply for free services starting January 7th, through February 10th, 2011. Organizations will be selected as applications are received, and the amount donated to each selected non-profit will vary, but typically $3600 in services per recipient (this is not a cash grant). Three of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R). Additionally, all 501(c)(3) organizations automatically qualify for a 28% service discount.

The 2011 Neotrope PR Grant application can be found at http://www.Send2Press.com/non-profit/index.shtml .

Past recipients of the PR grant program include Children Awaiting Parents, Girls Write Now, Paws of Life Foundation, Special Equestrians, The Starlight Children’s Foundation, The Native Voices Foundation, World Savvy, and many others.

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses, non-profits, and entertainment companies establish their brand and grow revenue. Neotrope was an Inc. 5000 listed company in 2009. The Neotrope(R) marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Monster.com, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

2009 PR Grants Recipient announcement:
http://www.send2press.com/newswire/2008-12-1212-001.shtml .

2009 PR Grants announcement:
http://www.send2press.com/newswire/2008-10-1001-001.shtml .

2005 Grant announcement:
http://www.send2press.com/newswire/2005-01-0128-002.shtml .

2000 Grant announcement:
http://www.neotrope.com/text/news_PR_00-0802.shtml .

Neotrope PR Grant program

L.A. PR Firm Celebrates 28th Anniversary in 2011 by offering PR Grants and New Discount Program for Non-Profits

TORRANCE, Calif. /Advertising Industry Newswire/ — Neotrope today announced it has, as part of the company’s 28th anniversary this year, expanded its discount program for U.S.-based non-profit organizations “doing good,” and also pre-announced the 2011 Neotrope PR Grants program. California-based Neotrope will provide discounts of 28% off to those charitable organizations needing assistance with public relations and online marketing. Neotrope’s Send2Press(R) Newswire service will be providing the discounts on targeted news distribution, press release writing, and online promotion solutions.

“Due to the economy the two last years we were unable to provide our PR Grants Program in 2010,” said Neotrope CEO Christopher Simmons. “Thankfully, things are picking up, so we will be able to offer the grant program again for 2011, but in the meanwhile we’re extending these substantial discounts on our services to help non-profits ‘get the word out’ about their activities. We will be announcing our 2011 PR Grants Program over the next week.”

For more information on the free discount program for non-profits, visit:www.Send2Press.com/nonprofit.shtml .

Information on the 2011 PR Grant Program will be posted to the above page on/about Jan. 6, 2011. The grants program will provide over $28,000 in value services to applicants chosen.

A list of the 2009 PR Grant Program recipients can be found at: http://www.send2press.com/newswire/2008-12-1212-001.shtml .

About Neotrope:
Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope (www.neotrope.com) was an Inc. 5000 company in 2009, and is an accredited member of the BBB with an A+ rating. The company has provided discounted services for non-profits for more than two decades, sponsors numerous worthwhile causes, and offers a semi-annual (not every year) PR Grants program.

About Send2Press:
Celebrating its 11th anniversary in 2011, Send2Press (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, plus online media and social networks, and deep into search engines using proprietary ContextEngine(TM) technology. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

For more information about Neotrope’s Send2Press services for non-profit orgs, and for small to medium business promotion, visit: www.Send2Press.com . To view the Send2Press Newswire daily news portal for journalists, visit: http://Send2PressNewswire.com .

Depth Public Relations

DepthPR Joins Mortgage Industry in Supporting Atlanta Habitat for Humanity at MBA Expo

ATLANTA, Ga. /Advertising Industry Newswire/ — Depth Public Relations (DepthPR) joined International Document Services (IDS), and other notable financial service firms, in raising more than $6,000 for Atlanta Habitat for Humanity during the IDS Cycling Challenge at the Mortgage Bankers Association’s (MBA) 97th Annual Convention & Expo in Atlanta. IDS staff members, partners and conference attendees pedaled for a combined total of 202.06 miles over two days.

Volunteer riders included Chet Destefano, head of national retail sales for Capital One; Paul Harris, vice president of sales from Interthinx and Kerri Milam, principal at Depth Public Relations. In addition, several IDS customers and partners made contributions that will go to the Atlanta Habitat affiliate, including Del Mar DataTrac, Churchill Mortgage and Depth Public Relations.

“As a cycling enthusiast, I was excited to combine my love of riding with philanthropy to support a charity like Atlanta Habitat for Humanity that brings shelter to people in need. The IDS team all stepped up and took their turn riding the bike. It was a great way to lead by example,” said Paul Harris of Interthinx.

“This generous support from IDS will help us continue to provide green, quality, affordable housing for working families in Atlanta,” said Larrie Del Martin, president and CEO, Atlanta Habitat. “We have had enormous opportunities to make a difference in our city, and we are grateful to IDS and its customers and partners who contributed to this mission. They keep us going.”

“Sponsoring this type of event at our MBA conference exhibit was something very new to us, but overall, we think it was a success. The Docs in Motion cycling theme is very close to our hearts, as it speaks to both our corporate philosophy and our personal interests. To be able to leverage our brand to support such an important cause that’s so closely tied to our industry is truly an honor. We couldn’t be happier with the outcome,” said IDS President Curt Doman.

About IDS Inc.:
IDS is a nationwide provider of mortgage documents and compliance. IDS services include closing documents, reverse documents, initial disclosures and fulfillment. IDS’s solution, idsDoc, is recognized in the industry for its ability to be customized to meet specific lender needs. IDS backs the system with unsurpassed customer service, cutting-edge technology, compliance and document guarantees and a solid compliance team. Lenders looking to move forward when it comes to doc prep can visit the IDS Web site at www.idsdoc.com or call 800.554.1872.

About Depth Public Relations, LLC:
Since 2006, Depth Public Relations has delivered 100 percent senior-level counsel, industry insight, and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO), and other initiatives that strengthen brand reputation. Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed-upon metrics.

About Atlanta Habitat for Humanity:
Atlanta Habitat for Humanity, one of more than 1,500 U.S. affiliates of Habitat for Humanity International, is a nonprofit organization dedicated to providing affordable housing to Atlanta’s working families. Since 1983, volunteers from corporations and from faith-based and civic organizations have worked in partnership with qualified homebuyers to construct affordable, green, quality homes in Atlanta, which are then purchased through no-interest loans. From 1983 through 2008, Atlanta Habitat built nearly 1,100 houses in the City of Atlanta and Fulton County. Since 2008 Atlanta Habitat has been able to serve families in 10 metro Atlanta counties. For more information about Atlanta Habitat for Humanity, please visit www.atlantahabitat.org or call 404-223-5180.

Starlight Children's Foundation

Donate to a Worthy Children’s Charity and Get Free Small Business Promotion Services – Help Starlight Children’s Foundation

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope, a California-based brand marketing firm, recently “adopted” Starlight Children’s Foundation as its premier charity program recipient. Throughout the month of July (2010) as part of the adoption program, when a donor gives $50 or more to Starlight they will have the opportunity to issue a free national online press release through Neotrope’s Send2Press(R) Newswire service, which is syndicated worldwide and also appears on many top news sites and social networks in the Neotrope News Network, which generates over 15 million page views each month.

“This program rewards individuals and companies for being Starlight donors,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Everyone has something to promote. If you make a small donation, you get an opportunity to publicize your company, your book, blog, gallery showing, or whatever newsworthy event or endeavor you may want to publicize. It’s a win-win for everyone.”

Donors will have until July 31, 2010 to make a qualifying donation at http://www.starlight.org/promotions . If they choose to donate $100 or more, donors will have the option to choose other Send2Press services at a discount (such as $100 off of a nationwide targeted media blitz). Neotrope’s Send2Press services can be utilized no sooner than 3 working days from the confirmed date of the donation and no later than October 1, 2010 (subject to all terms/limitations).

“Thanks to Neotrope’s generosity and pro bono public relations support of Starlight over the last year and a half, we know how valuable its PR distribution service is,” says Jenny Isaacson, Vice President of Brand Marketing and Communications, Starlight. “We hope that many people and businesses will make a donation and start to use Neotrope’s Send2Press service as a result. It’s a wonderful opportunity to easily support Starlight and get some real value for your donation.”

About Starlight Children’s Foundation:
When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org.

Support Starlight now, by going to: http://www.starlight.org/promotions .

About Neotrope:
Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council); is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope(R) is a registered trademark in the U.S. and other countries.

About Send2Press:
Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Originally known as Mindset Netwire, Send2Press was the first (and is still) the only newswire service whose staff is comprised entirely of working journalists, published authors, and accredited PR professionals. Learn more about Send2Press(R) at www.Send2Press.com.

Neotrope and Children Awaiting Parents

L.A. PR Firm Neotrope Adopts Children Awaiting Parents Charity to Help Kids Find Homes

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope and its Send2Press service are honored to make Children Awaiting Parents (CAP) its second “Adopted” charity program recipient for 2010. With this commitment, Neotrope aligns itself with CAP’s mission to find adoptive homes for America’s waiting children. As part of this program, Neotrope is providing PR solutions, news dissemination, and search marketing for CAP to help raise awareness to both media and the public regarding CAP programs, partners and other activities.

In 2009, CAP was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting CAP to its customers and other partners in order to bring additional resources together to help CAP widen its awareness in the small to medium business space.

“Children Awaiting Parents is thrilled to have the generous support of Neotrope/Send2Press,” stated Mark Soule, Executive Director of Children Awaiting Parents. “Our organization’s communications have benefited from their professionalism and we are grateful for their commitment to our mission.”

“We’ve been honored the past two years in providing promotional services for Children Awaiting Parents, in order to help them raise awareness for their good works,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “It’s my belief that there is nothing more important than nurturing all children in this country, and ensuring they have a place to grow and one day find their own places in the world. All of us need to make sure children without a real home today find someone to nurture them, and no one works harder than CAP at this goal. Hopefully our efforts have, and will, in some small way help more people learn about CAP and their generous programs.”

About Children Awaiting Parents:

Children Awaiting Parents, Inc. (CAP) is a national, nonprofit 501(c)(3) organization governed by a volunteer board of directors. For 38 years, CAP has been dedicated to finding adoptive homes for America’s waiting children.

CAP’s mission is to recruit foster and adoptive families across the United States for children who have been waiting the longest for a family. Our waiting children are often older, minorities, sibling groups who wish to be placed together, or children with emotional, mental and/or physical disabilities — children who are typically categorized as “special needs” or “hardest to place.” To learn more visit www.childrenawaitingparents.com .

About Neotrope:

Since 1983 Neotrope has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council) and can generate barcodes; is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope is a registered trademark in the U.S. and other countries.

Additional information regarding adoption programs for charity/nonprofits can be found at: http://send2press.com/nonprofit.shtml .

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press(R) at www.Send2Press.com .

Send2Press will offer a special discount program to any company/organization which chooses to help support CAP, either through direct donations or sponsorship.

AIN0710-starlight-neotrope

Neotrope ‘Adopts’ Starlight Children’s Foundation and will Provide PR Services Pro Bono

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Neotrope and its Send2Press service are honored to make Starlight Children’s Foundation its premier “Adopted” charity program recipient. With this commitment, Neotrope aligns itself with Starlight’s mission to help seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. As part of this adoption program, Neotrope is providing PR solutions, news dissemination, and search marketing for Starlight to help raise awareness to both media and the public regarding Starlight programs, partners and other activities.

In 2009, Starlight was also a recipient of Neotrope’s PR Grants program. Neotrope/Send2Press is also promoting Starlight to its customers and other partners in order to bring additional resources together to help Starlight widen its awareness in the small to medium business space.

“Although Starlight is well known in certain U.S. markets, I often say that Starlight is still a well-kept secret to most Americans,” says Paula Van Ness, CEO of Starlight. “Through its grant program in 2009, Neotrope already made great strides for us in the awareness arena. But since they have adopted us on an ongoing basis, it gives me great hope that Starlight will soon become a household name.”

“We’ve been honored the past two years in providing promotional services for Starlight, in order to help them raise awareness for their good works,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “With all of the crises in the world, we have to remember that children and families are still the beating heart of everything that truly matters in this country. Hopefully our efforts have, and will, in some small part help more people learn about Starlight and their wonderful programs.”

About Neotrope:

Since 1983 Neotrope(R) has provided affordable targeted news dissemination Direct-to-Editors(TM), professional press release writing, and agency of record services to small and medium businesses, along with services like photography, graphic design, Web development/hosting, and search engine optimization and marketing. The company pioneered the concept of search optimization of press release content back in 1997. All Neotrope/Send2Press staff are accredited public relations (PR) professionals and/or working journalists.

Neotrope is a member of the Better Business Bureau (BBB) and BBBOnLine Program; a member of GS1 (formerly Uniform Code Council) and can generate barcodes; is listed with Bowker for ISBNs; is listed with the RIAA for ISRCs; and was an INC. 5000 company in 2009. Neotrope is a registered trademark in the U.S. and other countries.

Additional information regarding adoption programs for charity/nonprofits can be found at: http://send2press.com/nonprofit.shtml .

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press(R) (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary Neotrope ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts. Learn more about Send2Press at www.Send2Press.com .

Send2Press will offer a special discount program to any company/organization which chooses to help support Starlight, either through direct donations or sponsorship.

About Starlight Children’s Foundation:

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation(TM) has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more visit www.starlight.org .

Kerri Milam

CONIX Systems Selects Depth Public Relations for Full Service PR

ATLANTA, Ga. /Advertising Industry Newswire/ — CONIX Systems, Inc., a leading international provider of payment processing solutions to the financial services industry and a pioneer in the creation of post-Check 21 exception management tools, has retained Depth Public Relations, an Atlanta, Georgia, provider of public relations, internet search visibility, and marketing strategies for the mortgage lending and financial services industry.

“It’s a new day for payments processing,” said Frank Stokes, president of technology for CONIX Systems. “Banks need a vendor that can support their processing strategies not only through advanced technology but also by providing thoughtful commentary on industry issues. We chose DepthPR to bring our voice to the market based on its staff’s wealth of experience within the industry and the level of intelligence evident in its work on behalf of clients.”

“CONIX Systems’ dedication to providing its banking customers with advanced solutions that solve real-world payments problems, such as processing duplicates and other types of exception items, makes them a perfect fit for DepthPR’s client roster,” said DepthPR principal and founder, Kerri Milam. “We are eager to support CONIX objectives with high-quality public relations, communications, and web visibility strategies.”

About Depth Public Relations, LLC:
Since 2006, Depth Public Relations has delivered 100 percent senior-level counsel, industry insight, and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO), and other initiatives that strengthen brand reputation.

Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed-upon metrics.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com .

About CONIX Systems:
CONIX Systems, Inc. is a world leader in providing payment processing software and related services to the financial services industry. The company’s products perform key processing tasks for an estimated 100 billion paper and electronic items each year and handle virtually every aspect of payment processing – including work flow management, exception processing, early fraud detection, and image exchange. CONIX software and services are used by approximately 90 percent of the largest banks in the country. Founded in 1992, the company is headquartered in Manchester, Vt., with offices throughout the United States.

Kerri Milam

Atlanta-based Depth PR chosen by Comergence Compliance Monitoring for Public Relations and SEO

ATLANTA, Ga. /Advertising Industry Newswire/ — Depth Public Relations, an Atlanta,a provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Comergence Compliance Monitoring, a leading provider of third-party originator (TPO) monitoring and due diligence solutions based in Orange, Calif.

“Comergence Compliance Monitoring strives to be the gold standard for third-party originator monitoring and surveillance,” said Greg Schroeder, president of Comergence. “To effectively communicate our message to the market, we chose an equally best-of-breed provider in Depth Public Relations.”

“DepthPR is committed to promoting responsible lending and sound business practices throughout the financial services industry, and we feel the type of comprehensive, ongoing TPO due diligence that Comergence Compliance advocates is directly in line with that goal,” said DepthPR principal and founder, Kerri Milam. “We are honored to have been selected as the agency of record for such a stellar organization and are eager to support Comergence business objectives with high quality public relations, communications and web visibility strategies.”

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation.

Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

DepthPR has represented several notable mortgage technology service providers including: Titan Lenders Corp, IDS, Del Mar DataTrac, PCLender.com, Motivity Solutions, MBS ProClose, Cogent Closing Associates, and others.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com or email Kerri S. Milam at Kerri@DepthPR.com .

About Comergence:

Comergence Compliance Monitoring, headquartered in Orange, California, is the mortgage industry’s first end-to-end, outsource solution for TPO management and compliance monitoring providing a comprehensive alternative to a lender’s in-house management and monitoring resources. Using a variety of best-practice processes, proprietary monitoring technology and hands-on service protocols, Comergence provides lenders unparalleled simplicity, security and quality. For more information about Comergence Compliance Monitoring, visit www.comergencecompliance.com .

Neotrope PR Los Angeles

Los Angeles PR Firm Launches ‘Adoption Program’ for National Non-Profits

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Los Angeles-based PR firm Neotrope recently announced it has, as part of the company’s 27th anniversary this year, expanded its discount program for U.S.-based non-profit organizations “doing good,” and also started to “adopt” some very worthwhile causes where services are provided at no cost. Neotrope will provide discounts of 27% to 50% off to those charitable organizations needing assistance with public relations and marketing. Neotrope’s Send2Press(R) Newswire service will be providing the discounts on targeted news distribution, press release writing, and online promotion solutions.

“Due to the economy last year we were unable to provide our PR Grants Program in 2010,” said Neotrope CEO Christopher Simmons. “Thankfully, things are picking up, so we will be able to offer the grant program again for 2011, but in the meanwhile we’re extending these substantial discounts on our services to help non-profits ‘get the word out’ about their activities. We also hope to be able to ‘adopt’ a few very worthwhile groups and provide services at no cost as a corporate sponsor.”

Neotrope has already “adopted” both the Starlight Children’s Foundation, and the Paws of Life Foundation as part of this year’s adoption program, and will soon be adopting Children Without Parents.

For more information on the free discount program for non-profits, visit:
www.Send2Press.com/nonprofit.shtml .

About Neotrope:

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope (www.neotrope.com) was an Inc. 5000 company in 2009, and is an accredited member of the BBB with an A+ rating. The company has provided discounted services for non-profits for more than two decades, sponsors numerous worthwhile causes, and offers a semi-annual (not every year) PR Grants program.

About Send2Press:

Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable Direct-to-Editors(TM) news distribution to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first wire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

For more information about Neotrope’s Send2Press services for non-profit orgs, and for small to medium business promotion, visit: www.Send2Press.com .

Neotrope PR Grant program

Neotrope PR Grant Program helps nonprofit Special Equestrians gain international media attention

WARRINGTON, Pa. and TORRANCE, Calif. /Advertising Industry Newswire/ — Last year Special Equestrians was one of 10 nonprofits chosen from nearly 600 applicants to receive part of $25,000 in PR service grants for 2009. “We’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes,” said Neotrope CEO and co-founder, Christopher L. Simmons. “We learned many years ago that it was better to donate our expertise than simply writing checks, as it provided more real support for the non-profit organization. Our annual PR Grant Program is just one of our ways of giving back.”

Neotrope PR Grant program“We have appeared in local print and Websites such as Business Week, and Therapy Times, and even Live Strong — but without a doubt the biggest thrill has been seeing our name published in ‘Frommer’s Guide to 500 Places Where You Can Make a Difference,'” said Tammy Westney, Executive Director of Special Equestrians. “We had just sent out a press release with Neotrope about volunteers doing projects at our agency during Earth Week, when we received a call from Frommer’s Guides asking if we would like to be listed. I said we would be thrilled, and we are. Neotrope has done more to raise our profile than we could have ever imagined, and we thoroughly enjoyed working with them!”

About Neotrope:
Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team is led by Christopher Laird Simmons, who is an award-winning designer, photographer, musician, digital artist and PR pro. Other team members include accredited public relations professionals, working journalists and broadcast veterans. Simmons is a member of the Public Relations Society of America (PRSA), and ASCAP, and has been working in the PR field since 1981. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, Produce Merchandising, and TrendWatch.

Neotrope(R) News Network sites generate more than 10 million page views per month from sites that include Send2Press(R) (www.Send2Press.com), California Newswire(R) (www.CaliforniaNewswire.com), and eNewsChannels(TM) (www.eNewsChannels.com).

About Special Equestrians:
Special Equestrians, a Forbes Enterprise Award winner, is a 501(c)3 non-profit Therapeutic Riding Program located at 2800 Street Road in Warrington, Pennsylvania. Their mission is to improve the physical, mental, and emotional well being of individuals with disabilities through the equine experience. Founded in 1982 Special Equestrians has grown from a one horse, one rider, one volunteer program to a thriving organization with 9 horses, 17 staff members, and over 100 volunteers serving 125 children and adults with emotional, mental and physical disabilities each year.

For more information please call 215-918-1001, or visit www.specialequestrians.org.

Depth Public Relations

DepthPR selected by International Document Services Inc. for PR and SEO services

ATLANTA, Ga. /Advertising Industry Newswire/ — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed International Document Services (IDS), a mortgage document preparation vendor for closing docs, initial disclosures and reverse documents.

Depth Public Relations“IDS is exactly the kind of company that DepthPR wants to serve – a true solutions provider with a fanatical customer base and market differentiating capabilities,” said DepthPR principal and founder, Kerri Milam.

“Knowing the IDS reputation for customer service, as well as the value it places on agility and responsiveness, it is an even greater privilege to have earned their confidence. We are eager to support IDS business objectives with high quality public relations, communications and Web visibility strategies.”

“IDS has been committed to the mortgage industry for 20 years, serving a distinctive type of lender that cannot be satisfied with a cookie cutter docs solution, a story that we think the market needs to know in greater depth,” said IDS president Curt Doman. “We selected DepthPR based on its track record, enthusiastic referrals from its other clients, and because of its willingness to invest time in our business even before we selected it as our agency of record, which is itself a far cry from cookie cutter.”

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com, or email Kerri S. Milam at Kerri@DepthPR.com.

About IDS, Inc.:

IDS, Inc. has been a nationwide provider of mortgage closing documents for more than 20 years. Their services include closing documents, reverse documents, initial disclosures and fulfillment. Its solution, called idsDoc, is recognized in the industry for its flexibility to customize to the legal, compliance and automation requirements of each individual lender. IDS backs the system with unsurpassed customer service, innovative development and a solid compliance team. For lenders looking to move forward when it comes to doc prep, visit the IDS Website at www.idsdoc.com or call 800-554-1872.

Depth Public Relations

Atlanta based Depth Public Relations chosen by Del Mar DataTrac for full service public relations

ATLANTA, Ga. /Advertising Industry Newswire/ — Depth Public Relations, an Atlanta, Georgia, provider of public relations, Internet search visibility and marketing strategies for the mortgage lending and financial services industry has signed Del Mar DataTrac (www.dmdinc.com), the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions. “Having served mortgage lenders since 1991, Del Mar DataTrac understands the importance of reputation and visibility within our industry,” said Del Mar DataTrac president Rob Katz. “DepthPR knows its way around the trade and business media, and came highly recommended by the organizations it has represented.”

Depth Public Relations“Del Mar DataTrac has what it takes to succeed in the mortgage marketplace, including vision for the future, trusted technology, unrivaled customer service, and a clear commitment to mortgage lenders,” said DepthPR principal and founder, Kerri Milam. “We are privileged to have been selected by Del Mar DataTrac and look forward to supporting its business objectives with high quality public relations, communications and web visibility strategies.”

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, 25-plus year PR veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com, or email Kerri S. Milam at Kerri@DepthPR.com .

About DMD:

Founded in 1991, Del Mar DataTrac (DMD) is the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions, and serves 16 percent of the Top 25 U.S. mortgage lenders. DMD offers a scalable workflow platform that enables lending best practices by leveraging DataTrac as the back-office hub along with a sophisticated point-of-sale system, a Web-based originator portal and commission engine, and a management dashboard – all in a paperless environment.

The DataTrac Suite is designed by mortgage lenders for mortgage lenders who strive to deliver extraordinary customer service, increase production and profitability, reduce risk, and streamline overall efficiency. For more information, visit www.dmdinc.com.

Neotrope Inc 5000 2009

SEO Experts at Neotrope Make First Appearance on the Inc. 5000

TORRANCE, Calif. — Neotrope®, a leading SEO service, brand identity, public relations, and entertainment technology company, has announced its first appearance on Inc. Magazine’s 2009 Inc. 5000 list, which ranks the top 5,000 fastest-growing private U.S. companies. Between 2005 and 2008, Neotrope achieved a modest 22.5 percent growth rate with less than 5 full-time employees. Neotrope’s Inc. 5000 ranking further enhances the company’s long standing reputation for excellence and customer service.

Neotrope Inc 5000 2009“Our dedication to remaining relatively small to maintain a person-to-person relationship with our clients has helped us with steady growth over the past decade,” said Christopher Simmons, president and CEO. “We have always taken a quality versus quantity approach, and making the Inc. 5000 this year only validates this strategy as we celebrate our 26th anniversary.”

He added, “Of course, none of our success would have been possible without some truly wonderful clients, many of whom we have developed friendships with and even strategic partnerships.”

Additionally, as part of its long history of corporate social responsibility, earlier this year Neotrope donated over $25,000 in PR Grants to worthy small non-profits “doing good,” in response to the continuing economic downturn. This was the fifth such PR Grant program which started in the mid 1990s. In 2010, the grant program will be named after the late company co-founder, J.L. Simmons, PhD.

“We just began a major rebranding effort and started the relaunch of many of our online properties, which will fully roll-out in Q4 of this year,” said Simmons. “We will also be offering a quite unique CMS and social networking solution for small business, with powerful SEO capabilities, based on our ContextEngine® technology, first introduced in 1997.”

The Inc. 5000 list is comprised of U.S. companies and is based on the growth percentage of gross revenue from 2005 to 2008. It offers a comprehensive look at the entrepreneurial engine driving the U.S. economy. The complete Inc. 5000 results are available at www.inc5000.com.

About Neotrope

Neotrope was founded in 1983 by multi-disciplined creative guru Christopher Laird Simmons, and Dr. J.L. Simmons, PhD, and has provided consistent solutions for brand identity, PR, Internet marketing, entertainment publishing and multimedia for over 25 years. Neotrope brands include DotComMojo™, California Newswire®, CitizenWire™, ContextEngine®, eMediaKit™, eNewsChannels™, Florida Newswire™, Mindstock®, MuseWire™, PRTrax™, Send2Press®, and many others. More information: www.neotrope.com and www.neotrope.net.

Neotrope® is a trademark registered in the U.S. and other countries. All other referenced product names, and other marks, are trademarks of their respective owners. Inc5000 logo used under license.

Depth Public Relations

Depth Public Relations Adds Public Policy Strategy Services, Partnering with DC-based Public Affairs Veteran

ATLANTA, Ga. — Depth Public Relations LLC, (www.DepthPR.com) a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing initiatives that want to become better informed and more effective in promoting legislation and regulations affecting their business.

Depth Public RelationsGilroy, a 20-year veteran of the capital’s most prestigious public affairs firms, and also a former senior congressional staff member and journalist, will help businesses, associations and non-profit community-based organizations develop strategies, craft high-impact position papers, and prepare for meetings with key congressional, executive branch and state-level policy influencers.

“Financial services organizations of every size, and their technology services providers, can expect ongoing scrutiny and unprecedented regulation to have a dramatic impact on their enterprise, their customers, and their industry,” said DepthPR founder and principal Kerri S. Milam. “Since 2006, we have anticipated a rising public policy tide to alter the landscape for residential finance providers and the businesses serving them.”

“If you’re not at the table when laws and regulations are formulated, your ideas will be left on the table,” Gilroy said. “The groups and industries that are most successful in the public policy arena not only have professional lobbyists on their side but also put their rank and file members to work explaining to lawmakers and their staff the impact of polices at the ground level. Our leaders – at the national, state and local levels – want to hear the view of people who actually live under those laws and regulations every day.”

Titan Lenders Corp, which has partnered with DepthPR for public relations and web-based awareness strategies since launching in 2007, recently stated in its blog (http://titanlenderscorp.com/blog/) the need for financial services and mortgage lending related businesses to increase their outreach to and awareness of public policy influencers:

“1) Most members of the legislature and their staff do not understand the intricacies of our industry; 2) The ones that do understand are actively trying to make changes without necessarily thinking through all the ramifications of their actions; and 3) It is incumbent upon us (the experts in the mortgage industry) to speak up, reach out, and attempt to educate when and where we can.”

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence via precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, Kerri Milam (http://www.depthpr.com/Whos-behind-depth.php), remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

Roadrunner Marketing

PR Pros Offer Recession Strategies for Independent Business Owners

DENVER, Colo. — With job losses at alarming levels, marketing and public relations pro’s Melanie Goetz and Esty Atlas, of Hughes & Stuart Marketing, have combined four decades of experience, insight, strategic techniques, affordable public outreach ideas, and business branding concepts into their newly released book, “Roadrunner Marketing: Strategic Secrets You Wish You Knew” (ISBN: 978-1-4392-1575-3).

Roadrunner MarketingSays co-author and four-time Emmy award winning creative producer Esty Atlas, “There are approximately 32 million small-business owners in the United States and Canada, and every day, another 2,500 people decide to go into business for themselves.” She added, “With such a high number of corporate layoffs today, come more people trying to start a business, but research shows 66 percent of new businesses will fail in the first four years, in large measure due to poor marketing and only five percent will ever reach 1 million dollars in revenues.”

To help inspire and educate new entrepreneurs, this grassroots marketing book is filled with immediate things every business owner should already be doing, and can easily do, to help increase their visibility, affordably, within their own consumer marketplace. The strategies and easy-to-grasp concepts cover the essentials of building one’s presence and loyalty in the minds of consumers.

“Costly business mistakes can easily be avoided if people just understand the basic philosophies that motivate consumers,” said Atlas.

Co-author Goetz was inspired to write a book after being interviewed on a national TV program, Heartbeat of America, and asked if she would consider putting decades of client work into an easy user guide. “After seeing what’s already been written on this topic, we felt there was a missing element that directly addressed smaller business owners who would benefit from the encouragement and in-depth profiles of everyday self-made entrepreneurs – names people may not recognize, but can identify with who have successfully built their businesses,” said agency president Melanie Goetz.

Founder of Panera Bread Company explains why he quit the clothing business and how he built a multi-million dollar business while admittedly knowing nothing, at first, about its core product. Profiles comparable to this are showcased throughout the book and the similarities of these very different people point toward similar internal characteristics more than external education. And what does mega-star actor William Shatner have to do with this book? Inspiration comes from surprising sources as author Melanie Goetz learned when she encountered a star-ship surprise of their own.

Each of the 26 chapters is designed to help independent businesses build awareness, get positive publicity, attract customers, reduce advertising expenses, ‘beep the competition’, and create effective ‘word-of-mouse’ interest through easy to follow step-by-step instructions. The book is available through Amazon.com. For more on Roadrunner Marketing visit www.hughesstuart.com.

Author Melanie Goetz

President of Hughes & Stuart Marketing since 1980, Melanie serves as the senior account executive for the company. Melanie’s MBA degree and tactical marketing experience are complemented with genuine common sense intuition that serves clients on many levels. Melanie, Esty, and the Hughes & Stuart creative team develop public relations and outreach programs for businesses as well as non-profits and government. As an independent businesswoman who has served on multiple boards, a champion of causes for non-profit fundraising, and marketing consultant, Melanie’s thirty years of expertise and account management skills have effectively enhanced the communication efforts and public outreach for people and companies in many industries and trade associations.

Author Esty Atlas

Sixteen years of public relations, marketing, and creative services in television news-driven stations led Esty to work with a diverse client base independently to improve their public outreach efforts. Esty believes marketing takes an intuitive understanding of the characteristics that attract the desired consumers to create a positive public image through effective communication techniques. Esty is a four-time Emmy-award winning writer/creative producer who has also been honored with eight Colorado Broadcasters Association awards, by the Public Relations Society of America, New York Film Festival, and Promax Marketing Executives. She has also won five national Telly awards.

08-0425-neotrope_72dpi

Neotrope Extends PR Grant Application Deadline for U.S. Non-Profits

TORRANCE, Calif. — Neotrope(R), a brand identity, PR, and marketing firm established Jan. of 1983, has extended the 2009 grant application deadline for non-profit organizations, from Nov. 12th, to Dec. 7th, 2008, due to the recent U.S. elections. The company is donating $25,000 in free public relations and newswire services to worthy smaller non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years.

neotrope pr grants“We have extended the deadline as we heard from many folks that they ‘just learned about’ the grant once they were done donating time to various candidates in the recent elections,” said Neotrope CEO and co-founder, Christopher Simmons. “We’ve had nearly 200 organizations across the U.S. apply already since mid-October, and this really shows the need for this kind of support for the smaller non-profits.”

Simmons continued, “As mentioned in our October 1st press release, we’ve always taken corporate social responsibility very seriously, and it gives all of us here a warm and fuzzy feeling to do what little we can to give something back to worthwhile causes. We learned many years ago that it was better to donate our expertise than simply writing checks, as it provided more real support for the non-profit org.”

“Many smaller non-profits have been suffering from lower revenues this year, due to the economy; and it’s been harder than ever for some orgs to raise awareness. Hopefully this program, as in past years when we’ve done this, will help.”

Non-profit organizations may apply for the grant through December 7th, 2008 (extended from Nov. 12th). Organizations will be selected based on various factors related to “doing good,” and the amount donated to each selected non-profit will vary. Half of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire(R) along with a free eMediaKit(TM). Additionally, all 501(c)(3) organizations automatically qualify for a 20% service discount.

All qualified applicant organizations will be entered into a drawing to win a new One Laptop Per Child (OLPC) notebook which can be used for fund-raising purposes.

The 2009 Neotrope PR grant application can be found at http://www.Send2Press.com/non-profit/index.shtml.

Neotrope, and its division Send2Press Newswire (www.Send2Press.com), have previously sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for Tanzanian AIDS orphans. Neotrope also sponsors entertainment events as diverse as Apple QuickTime shows, and both-coasts music showcases for indie bands, including the LAMN Jam series presented by the Los Angeles Music Network.

Past recipients of the PR grant program include the Native Voices Foundation: “Thank you so much for putting Native Voices Foundation under your wings and on the U.S. map as never before,” said Suzy Chaffee (“Chapstick”), Olympian, and Co-chair of NVF. “Your encouragement, savvy coaching, and access to the major newspapers in America, has been priceless in getting out our message.”

About Neotrope(R)

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. Other team members include accredited public relations professionals, working journalists and broadcast veterans. Simmons is a member of the Public Relations Society of America (PRSA), Graphic Artists Guild, and ASCAP; and has been working in the P.R. field since 1981. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, and TrendWatch.

Oct. 1, 2008 grant announcement:

http://pdf.send2press.com/news_2008-10-1001-001.pdf

Jan. 2005 grant announcement:

http://www.send2press.com/newswire/2005-01-0128-002.shtml

Aug. 2000 grant announcement:
http://www.neotrope.com/text/news_PR_00-0802.shtml .

[tags]Christopher Simmons, Neotrope interactive, PR grants for nonprofits, eMediaKit, ContextEngine[/tags]

08-1022-ambitadv_72dpi

Ambit PR Launches Technology Assisted Marketing Group

FORT LAUDERDALE, Fla. — Ambit Advertising and Public Relations (www.ambitmarketing.com) has created a technology assisted marketing group to enrich the performance of traditional advertising and public relations campaigns and manage online services, including e-mail marketing, web development, and search engine optimization. According to Kathy Koch, president of the South Florida advertising agency and PR firm, the group represents an ongoing evolution in the company’s more than 20-year commitment to connect clients with new opportunities through a strategic and creative mix of traditional and the latest online marketing tools.

Ambit PRAmbit’s blog (www.blog.ambitmarketing.com) “Driving Sales,” is an educational offshoot of the effort, giving businesses tips and insights to improve their results as they incorporate new media and marketing options.

“We are and always will be an advertising and PR agency,” said Koch. “Today, delivering the best results for clients is often significantly enhanced by the selective use of new marketing tools that attract and influence customers early in their buying cycle.”

Lead generation and customer acquisition services managed within the group include e-mail marketing, direct response, Web banners, Google and Yahoo! Adwords, Web analytics, landing pages, micro sites, search engine marketing and optimization, and blog marketing.

“In the rush to tap into new, non-traditional marketing tools like blogs, podcasts and YouTube videos, companies often find themselves in unfamiliar territory with little to show for their efforts,” cautioned Koch. “We’ve made it our mission to understand how each of these services work and how each can be positioned to strengthen a business’s traditional advertising and public relations campaign.”

The experience has honed Ambit’s ability to synchronize services into a single communications strategy for middle-market companies.

“This is a stimulating time to be in advertising and public relations,” said Koch. “There are few agencies our size that can offer clients the confidence and experience to select and deliver the right mix of traditional and new marketing services. Our clients looking to capitalize on the latest and most effective online marketing tools continue to grow and Ambit continues to grow with them.”

Since posting an initial entry more than a year and a half ago entitled “Building Your Brand With a Starbucks Kick,” Ambit’s “Driving Sales” blog has grown to feature a diverse mix of business to business and business to consumer tips seasoned by Ambit’s vast experience providing advertising, public relations, and technology assisted marketing services.

According to Koch, the blog has enabled Ambit to reach a wider audience of business people and prospective clients with relevant, topical information that showcases the firm’s expertise as a thought leader in shaping successful marketing campaigns for middle market businesses and retailers.

Ambit provides advertising, public relations, and technology assisted marketing solutions to build brands, increase sales and heighten visibility for today’s businesses.

[tags]Ambit Advertising and Public Relations, Kathy Koch, technology assisted marketing group[/tags]

08-0425-neotrope_72dpi

Non-Profit Organizations to Receive Marketing Grants from Los Angeles PR Firm

LOS ANGELES, Calif. — Neotrope®, a brand identity, PR, and marketing firm established Jan. 1983, is donating $25,000 in free public relations and newswire services to worthy non-profit and charitable organizations to celebrate its 25th anniversary. Neotrope previously donated $25K worth of services in 2000, and $22K in 2005; and has provided discounted or free services to various non-profits for more than 20 years. Organizations may apply for this program starting today. “This is our way of supporting some of the numerous smaller organizations we feel need help to ‘get the word out’ about their efforts,” said Neotrope CEO and co-founder, Christopher Simmons. “Many smaller non-profits have been suffering from lower revenues this year, due to the economy; and it’s been harder than ever for some orgs to raise awareness. We’ve always taken corporate social responsibity very seriously, and it gives all of us here a warm and fuzzy to do what little we can to give something back to worthwhile causes.”

Neotrope USANeotrope, and its division Send2Press Newswire (www.Send2Press.com), have previously sponsored art benefits contributing to aid efforts for the homeless in Chicago, groups providing environmentally sustainable housing in areas of the world where disaster has left people without adequate shelter; and to orgs who raise money for Tanzanian AIDS orphans. Neotrope also sponsors entertainment events as diverse as Apple QuickTime shows, and both-coasts music showcases for indie bands, including the LAMN Jam series presented by the Los Angeles Music Network.

Non-profit organizations may apply for free services starting October 1st, through November 12th, 2008. Organizations will be selected as applications are received, and the amount donated to each selected non-profit will vary. Half of the grants will be provided to California-based non-profits, who will receive additional promotional assistance through California Newswire®. Additionally, all 501(c)(3) organizations automatically qualify for a 20% service discount. Finally, all qualified applicant organizations will be entered into a drawing to win a new One Laptop Per Child (OLPC) notebook which can be used for fund-raising purposes.

The 2009 Neotrope PR grant application can be found at

http://www.Send2Press.com/non-profit/index.shtml.

Past recipients of the PR grant program include the Native Voices Foundation (www.nativevoices.org and www.snow-riders.org). “Thank you so much for putting Native Voices Foundation under your wings and on the U.S. map as never before,” said Suzy Chaffee (“Chapstick”), Olympian, and Co-chair of NVF. “Your encouragement, savvy coaching, and access to the major newspapers in America, has been priceless in getting out our message.”

About Neotrope®

Since 1983, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue. The Neotrope marketing team includes Christopher Laird Simmons, who is an award-winning designer, photographer, musician and digital artist. He is a member of the Public Relations Society of America (PRSA), Graphic Artists Guild, and ASCAP. Simmons has been widely interviewed by publications as diverse as Entrepreneur, Chicago Post Tribune, PCWorld, and TrendWatch. Other team members include accredited public relations professionals, working journalists and broadcast veterans.

About Send2Press® Newswire

Send2Press offers best-in-class affordable Direct-to-Editors™ news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to working journalists, print and broadcast media, Send2Press places news into social networks and deep into search engines using proprietary ContextEngine® press release optimization technology developed in 1997. For more information on Send2Press, visit: http://www.Send2Press.com.

Jan. 2005 grant announcement:

http://www.send2press.com/newswire/2005-01-0128-002.shtml

Aug. 2000 grant announcement:

http://www.neotrope.com/text/news_PR_00-0802.shtml

Neotrope is a U.S. registered trademark and service mark, with international trademark applications pending. Send2Press, California Newswire, and ContextEngine are registered trademarks of Neotrope. All other trademarks acknowledged.

[tags]Christopher Simmons, Neotrope Interactive, ContextEngine deep linking technology, DotComMojo, PR grants for nonprofits[/tags]

media mayhem corporation

Douglas Maher Named Public Relations Specialist at Media Mayhem Corporation

LOS ANGELES, Calif. — Media Mayhem Corporation (MMC) announces Thursday the addition of Public Relations Pro Douglas Maher as the company’s new Public Relations Specialist, creating yet another in a long line of strategic moves to advance the company to greater heights in its goal to become the top online advertising and marketing agency in the world. Maher joins MMC after long stints with such agency powerhouses as Grace Advertising, Medium 21, The Blackstone Agency, and Hardline Inc. in Florida.

“Doug has an impressive track history and we are eager and excited to see him contribute to Media Mayhem’s current and future exponential growth,” says Eric Willis, Vice President of Media Mayhem.

media mayhem corporation“He has earned the respect of dozens of agencies around the country for his quick turn around on releases as well as handling an astonishing task such as media relations for a dozen events at the same time at Cannes Film Festival or various red carpet events going on during the same night on both coasts.”

Douglas Maher has a degree in Communications with a background in radio and print news. Having done stints early in his career with WSHE out of Miami/Ft. Lauderdale and WJNO in Palm Beach, Doug branched out into field reporting working for such publications as the Lakeland Ledger, Hometown News, Naples Sun Times, and All Headline News.

With a decade of responsible journalism and professional credentials at his side, the decision was clear for Maher to join MMC in 2008.

“It has been a great pleasure coming on-board with a company that is blowing the doors off the competition already and has their wheels in constant motion 24/7/365,” says Douglas Maher.

“I look forward to working with the top names in the business: Jeff Chi, Scott Messick, Eric Willis, Jamie Ashe and Sophia Martin… these are the people who are making it happen every day for their clients and it will be my job to make sure everyone knows about it.”

Media Mayhem’s slogan of “fusing experience, strategy, technology and drive” describes a full-service advertising representation firm. Their services include online and offline marketing, and event sponsorships. They specialize in building lifestyle-based advertising solutions for their clients and engaging consumer audiences through branded film, music, art, fashion, sports, technology, entertainment and lifestyle experiences, across niche vertical markets.

Media Mayhem is a firm that goes far beyond a typical online advertising network. They represent all of their publishers on an exclusive site-specific basis allowing advertising clients to customize their advertising and media buys. They allow clients to pick and choose individual websites in order to meet their campaign’s target demographic. MMC engages trade and consumer media by leveraging their access and relationships to position clients directly with the key elements that drive popular culture and create new markets of opportunity.

MMC is now recognized to maximize client investments by delivering strategic insight, direct-access relationships and execution across a broad range of global resources. They exercise professional program management throughout their enterprise to deliver flawless results, utilizing the latest in technology, creative services and design to produce cutting-edge environments and experiences for clients – all turnkey and on budget. They maintain a successful track record supporting major corporations with a wide range of strategic and tactical communications programs and projects.

MMC believes that in order to be heard, brands today must engage consumers not only through traditional media, but through live and experiential platforms that speak to the lifestyle which each consumer embraces as their own. They believe lifestyle, music, fashion, film, sports and art are the core passion points of the consumer lifestyle, and form the building blocks for using media as a vehicle to capture mindshare, market share and media for client brands.

This is an advertising representation firm that believes that a company’s media, promotions and public relations strategy must integrate with its advertising strategy. Campaigns that are scalable and broad in scope, both culturally and demographically, and attract enormous media coverage and continue to grow as consumers look for ways to engage in new and nostalgic experiences with family/peers.

As such, they focus on using online and offline initiatives as a medium that delivers an ongoing emotional attachment between companies and their target consumers to drive brand awareness, brand loyalty and brand demand.

More information: http://www.mediamayhem.com.

Media Mayhem
1749 14th Street
Santa Monica, California 90404
310.478.7358

[tags]Public Relations Pro Douglas Maher, Media Mayhem Corporation[/tags]

08-0425-neotrope_72dpi

Neotrope Sponsors LAMN Jams, Brings PR Expertise to L.A. Music Competition

LOS ANGELES, Calif. — Neotrope(R), an entertainment and brand marketing company, will officially sponsor the Los Angeles Music Network’s Rock and Urban Music Contest “LAMN Jams” which launched June 9th and runs through August 11th. Taking its popular LAMN Jams to a new level, LAMN invites rock artists to submit original music to perform for a panel of industry experts and receive live critiques. Monthly winners move up to the finale and compete for the Grand Prize. Those selected will perform at Skinny’s Lounge in the NoHo Arts District (North Hollywood). Performance dates: June 9, July 7 and Aug 11 (finale). Open to the public, admission is free for all dates!

Among other prizes, the winners will receive a targeted Direct-to-Editors(TM) press release campaign from Neotrope’s Send2Press(R) service (a $500 value).

NEOTROPE USA“Whether you are building a buzz or maintaining a career in the music business, there is nothing more important than getting the word out,” says LAMN President Tess Taylor, “and so we are thrilled to have Neotrope on board. Neotrope’s Send2Press service will provide the winning artists an essential building block in a successful career. Once you have your story, you need a way to tell the world, and Send2Press is an excellent way to do it.”

Top Industry Experts Judge Talent
Talent judges committed to participate include executives from 98.7-FM, Universal Music Publishing, Electronic Arts Worldwide Music, Trans World Entertainment, MySpace Records, SIXX: A.M., Angel Diva Music, Taxi and Red Queen Music (more pending). These experts have been hand-picked because they can do something meaningful for an artist’s career if they like what they hear. At past LAMN Jams, performers have had their music put in the hands of hard-to-reach music supervisors for hit television shows (by music publisher Robert Walls), been hired on studio projects (by producer Jan Linder Koda), and gotten production deals (like Jody Whitesides).

Submit Your Music Now
Artists register online at www.lamn.com or call 818-769-6095 now. Submission fee is $25 and performers compete to win prizes at monthly LAMN Jams. Monthly winners are eligible to compete for the Grand Prize.

2006 LAMN Jam Champ Hits Big Time
After winning the 2006 LAMN Jam, champion Tim Fagan was invited to tour with the Goo Goo Dolls, won the John Mayer Songwriting Contest last year, and is currently on tour with Colbie Callet. LAMN is proud to have recognized his talent early on.

LAMN Sponsors
Rock Music LAMN Jam sponsors include 98.7-FM, Heroin Diaries / Ovation Guitars, Taxi.com, Tunecore.com, Justin Winokur Photography, Music Connection, On / Off Records, Onlinegigs.com, Optic Noise Music Licensing, Angel Diva Music, Send2Press.com (a division of Neotrope), Skinny’s Lounge, Propellerheads, and What Is Indie? with others pending.

Artists Apply Online Now!

www.lamn.com

About LAMN
Now in its 20th year, the Los Angeles Music Network (LAMN), promotes education, career advancement and good will among artists and creatives. LAMN Jams give talented artists a platform to perform their original material for music industry experts. These contests foster artistry and talent development, enable professional introductions and deals that advance artist careers. LAMN is a sister organization of the National Association of Record Industry Professionals (NARIP) which caters to record executives.

About Neotrope
Based in Torrance, California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed “patent worthy” proprietary solutions for Internet Marketing and search positioning. 2008 marks the company’s 25th Anniversary. Neotrope media properties include Send2Press(R), California Newswire(R), eNewsChannels(TM), and Music Industry Newswire(TM). Neotrope owns a record label, book imprint, online publishing news network, clothing company, and other entertainment endeavors.

Neotrope Founder/CEO Christopher Simmons is a leading authority on press release optimization, an award-winning multimedia and graphic designer, a professional journalist who sold his first article in 1984, and is a member of the American Society of Composers, Authors and Publishers (ASCAP), as well as the Public Relations Society of America (PRSA). A noted technologist, Mr. Simmons is frequently interviewed by organizations like Entrepreneur, Chicago Post Tribune, PC World and Trendwatch.

About Send2Press Newswire
Founded in 1997 as an expansion of Neotrope’s PR service first launched in 1983, Send2Press (www.Send2Press.com) is one of the leading online-based news release creation and distribution services helping small businesses and start-up companies reach and inform their target media. It is the only online newswire service to provide a single source for news writing, rich media, Direct-to-Editors(TM) targeted distribution, SEO+PR(TM) search engine placement, and traditional media representation (PR services provided by Neotrope). Send2Press is the only news distribution service with a staff entirely comprised of accredited PR professionals and working journalists. Send2Press was the first newswire service in the world to optimize content for search engines in 1997, using Neotrope’s proprietary ContextEngine(R) technology.

[tags]Neotrope, Christopher Simmons, LAMN Jams, Los Angeles Music Network, PR services[/tags]

TenthGate International

TenthGate International Retains Sandler Communications

BRADENTON, Fla. — TenthGate International, Inc. (OTC Pink Sheets: TGTI), an innovative medical holding company uniquely positioned to acquire and for development of life changing technologies (www.TenthGate.biz), announced today the engagement of Sandler Communications, LLC (“SC”), a financial communications company, to assist TenthGate with its public and investor communications.

Per Tim Novak, CEO of TenthGate, said, “We selected Sandler Communications due to their ability to assist our company in meeting the highest standards of communications in the industry,” continued Novak. “Their deep healthcare sector experience will keep our shareholders, financial community and strategic partners well-informed during this next critical phase of our development.”

TenthGate InternationalSandler Communications offer customized investor relations and public relations strategies for its clients. They create custom strategies and support services needed by development stage companies specific to the Healthcare industry. This is accomplished through a high level of personalized service and counsel to their client companies.

Headquartered in Houston, Texas, Sandler Communications delivers comprehensive services that are essential elements for the growth and success of emerging companies. For additional information, visit the website at www.sandlercommunications.com.

TenthGate International, Inc., 8374 Market Street #439, Bradenton, FL 34202.

[tags]Sandler Communications LLC, TenthGate International, investor relations and public relations[/tags]

Neotrope Selected to Provide Internet Marketing Solutions for New York Computer Technology Firm S & R Network Consulting

TORRANCE, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting (www.sr-network.com), to provide promotion and brand development for their company and Website.

As part of this program, Neotrope will provide both press release distribution services as well as its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. “We’ve been very pleased with the results provided on past projects with Neotrope,” said Sharad Suthar, President and CTO of S & R Network Consulting. “They have a demonstrable expertise in search engine marketing for technology companies.”

S & R Network Consulting is specialized in providing various computer consulting services to businesses in New York City, Long Island and New Jersey. Some of the services it provides include network planning, setup, on-site and remote support, network and data security, redesign, pro-active network monitoring, data migration and disaster recovery, co-location services. It also provides various database and website consulting services. The team holds a number of certifications, and has more than 15 years of experience in the field. General information can be found at www.sr-network.com/aboutus.shtml .

More information on the consulting services it offers can be found at
www.sr-network.com/services.shtml .

About Neotrope(R)

Based in Torrance California, Neotrope (www.neotrope.com) has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its “persistence.” Send2Press also leverages Neotrope’s ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company’s 25th Anniversary.

Neotrope brands include BlueSpin(TM), California Newswire(R), ContextEngine(R), DigitalAuthor(TM), DotComMojo(TM), eNewsChannels(TM), Free2Press(TM), FreeNewsArticles(TM), Mindstock(R), PRTRax(TM), and Send2Press(R).

The Neotrope marketing team includes President/CEO Christopher Simmons, who is the leading authority on press release optimization, an award-winning multimedia designer and journalist, a member of the Public Relations Society of America (PRSA), and ASCAP; Liisa Sullivan, a veteran PR pro, and a Public Relations Association of Western North Carolina member; and a team of working journalists and accredited PR experts. Mr. Simmons is frequently interviewed by organizations like Entrepreneur, The Chicago Post Tribune, PC World and Trendwatch.

More information: http://www.Send2Press.com/services/internet_marketing.shtml

[tags]Christopher Laird Simmons, Neotrope internet marketing, ContextEngine deep linking, press release optimization, DotComMojo SEO and SEM, S&R Network Consulting, New York Computer Consulting Services[/tags]

PRTrax

Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

TORRANCE, Calif. — Neotrope(R), a leading California-based advertising, PR, and technology company established 1983, today announced the launch of its new PRTrax(TM) Reader Tracking solution, the first service of its kind in the industry. PRTrax allows marketing departments and public relations professionals to track press release readership data across multiple news sites in the Neotrope News Network, including Send2Press(R), and California Newswire(R).

Unlike previous solutions that tracked reader metrics on only one site where a story originated, the Neotrope PRTrax system can track readership, referring sites, keywords, country, language, search engines, and other valuable business intelligence across an unlimited number of news sites from a single account.

“Traditionally the main purpose of a press release was to entice media folk to consider use in print or broadcast venues. However, over the past decade the secondary use of press releases has evolved into an online marketing component – specifically to put news into as many ‘credible’ places on the Internet as possible,” said company CEO, Christopher Simmons.

PRTrax “Our ContextEngine(R) solution helps make releases more visible online, which we pioneered ten years ago. Now with PRTrax(TM), we’re providing key metrics as to how and where a given story is being found and clicked.”

Another unique feature of Neotrope’s PRTrax solution is the ability to track many viewings not normally trackable by other visibility solutions, due to cookie and image-tracking being blocked by browser privacy settings.

PRTrax(TM) is an annual subscription service starting at $69 per release, or $99 per campaign, offered exclusively at this time to customers of the Send2Press(R) Newswire service.

More information: www.send2press.com/services/internet_prtrax.shtml .

About Neotrope(R)
Based in Torrance California, Neotrope has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has architected over 600 Websites since March of 1995 and has developed proprietary solutions for Internet Marketing, SEO, and search positioning. Send2Press Newswire (www.Send2Press.com), a service of Neotrope, offers best-in-class affordable news distribution and alternative placement of news content to improve its “persistence” versus the traditional one-shot approach. In addition to sending news directly to journalists, print and broadcast media, and news clipping services, Send2Press places news into online news sources, RSS and social networks, as well as providing high visibility in search engines using Neotrope’s ContextEngine(R) press release optimization technology.

The Neotrope News Network includes magazine and news portals including eNewsChannels(TM) (www.enewschannels.com), California Newswire(R) (www.CaliforniaNewswire.com), Publishers Newswire(TM) (www.PublishersNewswire.com), and many more. Over 100 sites are in development for 2008 launch.

[tags]Neotrope Interactive, ContextEngine press release optimization technology, PRTrax Reader Tracking solution, Neotrope News Network, Christopher Simmons[/tags]

Send2Press Newswire to Sponsor NARIP Music Marketing & PR Seminar

LOS ANGELES, Calif. — Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled “Getting Ink & Working the ‘Net: Secrets, Tips & Tricks of Publicity & PR.” The event instructor is Scott G “The G-Man,” a successful recording artist and marketing guru, and will take place Tuesday, August 15th, 2006 at the Beverly Garland Theater in Studio City, California.

The G-Man ClassicAdmission is $25 for NARIP members and $45 for non-members. Register online at www.narip.com or by phone at 818-769-7007.

Event topics include:

* The art of the press release
* Using editorial content to reach more readers
* Approaching editors and journalists
* Online versus print publications
* Your 1-sheets say you’re a pro or an amateur
* Web strategies for improved Google rankings
* Networking power tips
* The 12 URLs you must know online
* Ways to reach magazines, newspapers and ezines

“We’re excited to sponsor this event,” said Christopher Simmons, president of Neotrope(R), parent company of Send2Press. “With the extreme changes of the past few years, it’s important for those in the music industry to re-evaluate what works, what doesn’t and how to maximize any PR effort.” Simmons is a member of PRSA, and ASCAP, and has been a public relations expert for over 25 years.

Scott G consults on advertising, marketing, positioning and branding for companies from Albertsons to Zenith. As a recording artist The G-Man, his 5 albums are played on college radio, in clubs, on TV and often in commercials.

NARIP promotes education, career advancement and good will among record executives. NARIP offers professional development opportunities, educational programs and seminars, interaction with peers, a job bank, a member resume database for employers, a mentor network, a newsletter and other services.

Send2Press (www.send2press.com) is a unit of Neotrope, established 1983 in California, and is the only news distribution service with a staff entirely comprised of accredited PR professionals and working journalists. Send2Press was the first news service in the world to optimize content for search engines in 1997, using Neotrope’s proprietary ContextEngine(R) technology. Prior to 2000, the company was known as MindsetNetwire.

For workshop information:

http://narip.com/index.php?page=events&id=75

For information on Send2Press services:

http://www.send2press.com/PRservices/

NEWS SOURCE: Send2Press and NARIP

* * *

Secrets, Tips and Tricks of Music Publicity and PR to be Revealed in Seminar led by Scott G

STUDIO CITY, Calif. — Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing. In a seminar called “Getting Ink & Working the ‘Net,” presented by the National Association of Record Industry Professionals (www.narip.com), the 2-hour event will focus on PR from a music business perspective. “But the information will be applicable to any person, place, product or service,” G states.

The event, which will be held on August 15 in Studio City, California, will reveal some of the processes that get attention for a company, product, service, or recording artist.

You have likely been influenced by Scott G’s work. As owner of G-Man Marketing, he consults on advertising, marketing, positioning and branding for companies in such industries as automobiles, healthcare, insurance, wireless, law enforcement, and more.

You also have heard his music. As recording artist The G-Man, his 5 albums are played on college radio, in clubs, and on TV, often in commercials. He made history by giving away all the music on “Grin Groove,” his first album, offering tracks for remixers and DJs around the world.

As a journalist, he writes the “Communication Nation” column for AdvertisingIndustryNewswire.com.

    WHAT:
    Getting Ink & Working the ‘Net:
    Secrets, Tips & Tricks of Publicity & P.R.

    WHEN:
    Tuesday, August 15th, 2006
    7:30 to 9:30 p.m.

    WHERE:
    Beverly Garland’s Holiday Inn
    Beverly Garland Theater
    4222 Vineland Avenue
    Studio City, CA 91604

    ADMISSION:
    $25 NARIP Members
    $45 Non-members

    REGISTRATION:

    http://www.narip.com

* * *

Send2Press Relaunches VNR Service

LOS ANGELES, CA — Send2Press(R), a leading targeted newswire service, announced today the relaunch of its video news release, or “VNR,” production and distribution channel. As part of the revamped service offering, Send2Press will be both producing and disseminating client VNRs online and to the media for the first time since 2002. The service will allow any size company to showcase their news in a visual and dynamic Web-compatible presentation.

VNR ServiceEach 90-second VNR is presented in a cable news channel format, with a professional on-air talent reading the content, with support for embedded images, audio and video. The video news releases are featured in the Send2Press News Network, which includes websites like Send2Press.com, averaging 25 million hits per month, and related sites like PublishersNewswire.com and AdvertisingIndustryNewswire.com.

Additionally, Send2Press video and other content will be distributed by Voxant, Inc.’s Viral Syndication Network(TM), as appropriate. Send2Press VNRs will be submitted to video sites including Google and Yahoo!. Video Podcasts on two new sites, www.PRnewsVideo.com and www.VNRlive.com, will stream VNR content to the iTunes(TM) portal and other video-capable sites.

Voxant is the first open distribution network for online news. Its Viral Syndication Network(TM) is a revolutionary approach to distributing and monetizing news online. Through TheNewsRoom(TM) and its patent-pending NewsCubes(TM), Voxant will enable news organizations to push licensed news content and advertising to an estimated 43 million Web sites and 30 million blogs that attract more than half of all Internet viewers.

Send2Press is a unit of Neotrope(R), a content, marketing and entertainment firm established in 1983, which has been involved with creating and evangelizing multimedia content as long as the category has existed.

According to Neotrope President, Christopher Simmons, a 25-year marketing and PR veteran, “Now that the Internet has caught up with video, both through broadband connections and high-speed desktop and mobile devices, we felt it was time to again offer this kind of ‘visual branding’ service to our clients.”

He added, “Nothing communicates a message or product demonstration as well as video, and now small- to medium-size businesses can get the same value in using VNRs as large companies who spend much more through other venues.”

Simmons is a member of the PRSA, and ASCAP. He has been on the launch team of numerous successful Internet-era companies in the entertainment and technology industries, including MacMall(R), FindWhat(R), and Send2Press(R). He is frequently interviewed by leading magazines including PCworld, Entrepreneur, and TrendWatch about technology and marketing topics. As a working journalist, he has been a contributing editor to numerous magazines including the Graphic Artist Guild newspaper, Micro Publishing News, Digital Imaging, Print on Demand Business, Computer Player, Polyphony, and Spazz.

Send2Press(R) is the only targeted news distribution service with a staff entirely comprised of accredited PR professionals and working journalists, and was the first news service in the world to optimize content for search engines in 1997 using Neotrope’s proprietary ContextEngine(R) technology. Prior to 2000, Send2Press was known as MindsetNetwire. Send2Press is a unit of Neotrope(R), established 1983 in California by Christopher L. Simmons. Neotrope was formerly known as Mindset.

Affordably priced, the exclusive new Send2Press VNR service was unveiled in “beta” to existing clients in June. The formal re-launch is July 10th.

For more information, visit www.Send2Press.com after July 10th. Look for the blue box that says “learn about our VNR service.”

All trademarks acknowledged.

* * *

Send2Press(R) Newswire Announces NewsML Feed Support for News Aggregators

LOS ANGELES, CA – May 15 (SEND2PRESS NEWSWIRE) — Send2Press®, a leading online news service since 1996, announced today the re-launch of support for the NewsML format to allow content portals and news aggregators to easily pull full-text news stories from its wire service. Send2Press is a unit of Neotrope(R), established 1983 in California.

“Through the new updated service, legitimate content portals and major news aggregators will be able to pull news stories via FTP, with one file per story, free of charge,” said company president, Christopher Simmons.

“So-called ‘splog’ and ‘news spam’ sites will not be allowed to pull the content. Additionally, for those sites less technically capable, a full-text ‘stream’ of news stories will be available in RSS 2.0 format, on request,” he added.

The NewsML format was offered by the site previously in 2004, but few sites could parse the format at that time. Now many news providers use the format to allow easy aggregation of full-text news content.

According to Simmons, “We’ve made the format very easy for anybody currently pulling single-file stories via FTP from PRN and similar news services. Our format and industry codes are compatible, so that news aggregators can add our feed simply by adding another FTP location to their system.”

Send2Press(R) is highly regarded for its credible content and “quality over quantity” approach to news distribution, through strict editorial guidelines and rejection of spurious news items. The newswire service has a team of accredited PR professionals who work closely with companies of all sizes to help them “get the word out” about their news. For an example of recent news stories originated by the Send2Press Newswire service, visit: http://www.Send2Press.com/newswire/

Currently, over 32,000 Web sites pull news headlines and story summaries via XML/RSS 0.91 and JavaScript in over 15 categories such as business, books, computing, entertainment, Internet, medical, music, non-profit, software, telecom, transportation, and general editorial at http://www.Send2Press.com/feed/

Prior to 2000, Send2Press(R) was known as MindsetNetwire, and the service was only offered to corporate clients of Neotrope(R) (the company formerly known as Mindset) through its sites including Ga-Ga .com, and MindsetCommunications .com. Neotrope has offered news distribution, press release writing, and brand identity services since 1983, and was founded by Christopher Simmons. Simmons is a member of the PRSA and ASCAP, and has been on the launch team for numerous successful companies including MacMall(R) and Findwhat.com(R) (now MIVA). Send2Press currently receives over 20 million “hits” per month.

For information, contact: Media_@_Neotrope.com (remove underscores). News will be made available at no cost to appropriate content sites.

Neotrope and Send2Press are registered trademarks.

News Source: Send2Press Newswire
Send2Press® is the originating wire service for this story.

* * *

New Book: Million Dollar Press Releases

ROCKFORD, IL – May 15 (SEND2PRESS NEWSWIRE) — PR veteran Robert Smith started in the world of publicity almost 8 years ago. After owning a child support company he started his own agency Robert Smith & Associates PR in 1998. His clients have been featured on Oprah, CNN, USA Today, People Magazine, National Enquirer, and others. Smith today announced his much anticipated book “Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity” ($17.00 Aardvark Publishing) is available.

Million Dollar Press ReleasesAs the head of one of the fastest rising PR superstars Smith has worked with Howtodoublesales.com, International Entrepreneurs Association, author Hilda Erfe, and Nightingale Conant.

Million Dollar Press Releases: Guide to Boosting Profits Using Free Publicity is for the individual or organization looking for wise advice and experienced-based counsel on how to promote anything without spending a lot even if you’re broke.

The book shows readers:
* secrets of handling bad publicity
* 101 reasons to get publicity
* an amazing strategy for being a guest on TV
* how to avoid the deadliest press release mistakes
* proven method for using letters to the editor to get new clients

“PR has changed over the years,” says Smith, “The Internet and other type of news media has changed and the public wants their news bigger, better, and faster.”

Others who contributed to this book include Jay Levinson, Raleigh Pinskey, Alan Caruba, and Joe Vitale..

For more information visit http://www.myprbook.com.

News Source: Robert Smith
Send2Press® is the originating wire service for this story.

* * *

PR Expert Liisa Sullivan Joins Send2Press to Lead Professional Press Release Writing Services

LOS ANGELES, CA – May 12 (SEND2PRESS NEWSWIRE) — Send2Press(R), a leading online news service since 1996, announced today the addition of PR expert Liisa Sullivan to its editorial team. Liisa will take on the role of lead writer for the company’s news release writing programs. Send2Press is a unit of Neotrope(R), established 1983 in California.

Liisa Sullivan “Liisa has demonstrated a remarkable attention to detail, and the ability to bring her warmth and expertise to our client projects,” said Neotrope president and founder, Christopher Simmons.

Liisa (yes, spelled correctly!) writes for several national and regional magazines; daily and weekly newspapers; and business-to-business newsletters. Before joining Send2Press, she worked as an editor for a national medical publishing company where she managed a team of writers and did market research for new launches. Liisa also worked in the catering business for several years, and as a result, specializes in writing about the food and beverage business and has two monthly columns that feature chefs and wine experts.

Liisa received her Masters in Media Studies from the New School for Social Research in New York City and is currently a member of the Public Relations Association of Western North Carolina. She resides in the beautiful town of Asheville, NC in the heart of the Blue Ridge Mountains; she lives there with her husband, Bryan and Black lab, Annie.

For more information about Send2Press’ press release writing services, visit:

http://Send2Press.com/PRservices/release_writing.shtml

Send2Press is highly regarded for its credible content and “quality over quantity” approach to writing and news distribution, through strict editorial guidelines and rejection of spurious news items. The newswire service has a team of accredited PR professionals who work closely with companies of all sizes to help them “get the word out” about their news. For examples of recent Send2Press news stories, visit: http://www.Send2Press.com/newswire/

Prior to 2000, Send2Press was known as MindsetNetwire, and the service was only offered to Neotrope corporate clients on Websites including Ga-Ga.com, and MindsetCommunications.com. Neotrope (the company formerly known as “Mindset”) has offered targeted news distribution, press release writing, and brand identity services since 1983, and was founded by Christopher Laird Simmons. Simmons is a member of the PRSA and ASCAP, an award-winning marketing expert, and has been on the launch team for numerous successful companies.

Send2Press and Neotrope are registered trademarks.

News Source: Neotrope
Send2Press(R) is the originating wire service for this story.