Category Archives: Shows and Events

Industry Events, Trade Shows, Seminars and Related

CMI Research

Pfizer and CMI Research team at PMRG for: Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting

ATLANTA, Ga. /Advertising Industry Newswire/ — At the PMRG National Annual Conference March 10-12 in Maryland, Pfizer and CMI Research will present: “Engaging Stakeholders with A Story – 3 Tips to Improve Research Reporting.” The presentation will be based on actual results of a recent study conducted of mothers of children with a medical condition to evaluate opportunities for a medication. This research is a very powerful story of the patient journey from recognizing preliminary symptoms through diagnosis and treatment.

CMI ResearchPaul Gondek, Ph.D., vice president of client solutions, and Alisa Hamilton, vice president of research services for CMI, developed the presentation with Deanna Schwarz, Director of Business Analytics and Insights for Pfizer Established Products. As part of the “Thriving Professionally” track, they will share how research findings and insights can be presented in an engaging way to walk participants through a story and transform the way research findings are shared throughout an organization.

This year’s PMRG Annual National Conference (ANC) will focus on the intrinsic value that an evolved healthcare marketing researcher must bring to today’s global brands and organization – value as a forward-thinking consultant, who not only provides the insight, but the foresight to make those “now what?” recommendations and to thrive in any challenging environment. For more information about the conference: http://www.pmrg.org/ .

About CMI Research: CMI is a full-service marketing research company that combines comprehensive research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

About Pfizer: Pfizer Inc. applies science and global resources to improve health and well-being at every stage of life. The company strives to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. With a diversified global health care portfolio that includes human and animal biologic and small molecule medicines and vaccines, and many of the world’s best-known consumer products; every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time.

Consistent with a responsibility as the world’s leading biopharmaceutical company, Pfizer also collaborates with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on the company. To learn more about the Pfizer’s commitments, please visit http://www.pfizer.com/ .

Laura Winn, VP client solutions for CMI

CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

Laura Winn, VP client solutions for CMIATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla. As part of the TMRE’s “Brand Insights” track, Winn and DiCarlo will discuss the importance of the “honeymoon period” within the customer lifecycle.

While every interaction with a brand ultimately helps or hinders customer loyalty, the “honeymoon period” is the most exciting time for the brand and the customer. This getting-to-know-you stage offers numerous opportunities to gain or lose a customer and set them on a path to a higher lifetime value.

Fidelity Investments is dedicated to delivering the best customer experience during the critical first 100 days of a new customer’s lifecycle, and evaluating how each touch-point impacts a customer’s loyalty and lifetime value.

Winn and DiCarlo will talk about how new research has helped Fidelity Investments:
* Immerse in the early customer lifecycle from the customer’s point of view – over time and using technology.
* Investigate the average experience, but pay special attention to the outliers to identify the highest likelihood to build or undermine loyalty.
* Engage stakeholders to equip the organization to make changes to deliver a compelling, differentiating customer experience.

With more than 136 sessions and more than 170 speakers, TMRE attendees will gain access to the most comprehensive set of industry perspectives from insights leaders across the globe. Download the full agenda here (requires log-in): http://www.iirusa.com/research/download-brochure.xml .

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Audrey's Night Out 2012

DB3 Agency helps Audrey Magazine pull out all the stops in Audrey’s Night Out 2012 Fashion and Music event in L.A.

Audrey's Night Out 2012LOS ANGELES, Calif. /Advertising Industry Newswire/ — The iconic Barker Hangar was the site, Saturday Sept. 15, 2012 for an evening of Music and Fashion as Audrey Magazine presented “Audrey’s Night Out 2012″ sponsored by 360 Jets. Production, creation, and brand integration was provided by DB3 Agency.

DB3 is a “lifestyle marketing” California LLC. DB3 works as producer with music, fashion, and film (distributors, vendors, and lines) in a variety of areas such as product placement, brand awareness, marketing, celebrity outreach and coordination.

The 5th annual Fashion Show and Music Showcase continued its long tradition of bringing together a diverse community and industry from Music, Fashion and Film. This showcase included musical performances, hosted bar, and celebrity guests on the red carpet and the runway inside the transformed Barker Hangar.

Red Carpet arrivals included: BooBoo and Fivel Stewart, Clinton Sparks, Nataly Valenzuela, Rebecca Grant, James Kyson-Lee, Jaime Chung, Justin Cho, and other notables from the music and film industry. The notables and showcase provided exposure and awareness for A3M asianmarrow.org

The Red Carpet led to the Runway produced by Andrew Patterson with fashion lines from Richard Bowman, Rebecca Grant, Julia Clancey, and Brian Lichtenberg. Grammy(R) nominated producer DJ Clinton Sparks and music group Legaci provided current fashion inspired music sets.

Providers and gifting included Ben-Amun, NYX Cosmetics, Jameson Irish Whiskey, Mens Groom, o.n.e coconut water, Monster Energy Beverage DJ Activation, TC Charton, Smart Water, Tequila Loca, Vitamin Water, Wai Hope.

Production, creation, brand integration: db3agency – song group with event special effects and inoneproduction.

Learn more about Audrey Magazine at: http://audreymagazine.com/ .

Media and Marketing Contact:
Mark Dayoub, of DB3Agency.com, for Audrey Magazine, +1.310.403.7477.

No celebrity endorsement claimed or implied.

Dawn Westerberg Consulting

At Texas Association of CPAs Conference, B2B Marketing Strategist Dawn Westerberg Speaks on ‘CPAs and Social Media’

AUSTIN, Texas /Advertising Industry Newswire/ — B2B Marketing Strategist Dawn Westerberg was a guest speaker at the Texas Association of Certified Public Accountants (TACPA) Winter Meeting. In her session “CPAs and Social Media,” Westerberg identified areas where Social Media can benefit small CPA firms, and single person firms in much the same way that networking and word of mouth referrals can benefit professionals.

“Social Media provides a powerful way for professionals to extend their networks and business development. With a well thought out strategy, CPA firms can enjoy all the benefits of an online presence that serves to grow their book of business and increase client loyalty,” said Westerberg.

The session held Friday, February 17, 2012, included advice on how to enhance online presence with clients, prospective clients and professional associates using social media sites such as Google+, LinkedIn, Twitter and Facebook.

The Texas Association of Certified Public Accountants (TACPA) is a nonprofit, voluntary, professional organization representing Texas CPAs. The TACPA dedicates itself exclusively to the unique interests of CPAs in public practice, including preserving the integrity and enhancing the value of the CPA certificate within the business and financial communities. The TACPA is committed to helping members meet the challenges and seize the opportunities in public practice.

About Dawn Westerberg Consulting:

Dawn Westerberg invites business owners to “fall in love with your business again” through a sound marketing strategy that drives results and profits. Dawn Westerberg Consulting LLC assists companies in developing marketing plans that take full advantage of online and traditional marketing to create lead demand from ideal prospects. An Authorized Duct Tape Marketing Consultant – http://dawnwesterberg.com/duct-tape-marketing/ – Dawn is a frequent speaker at conferences throughout the country on the topics of marketing, social media, online presence, and blogging. She publishes a blog on B2B Marketing at http://dawnwesterberg.com and is a contributor at BusinessWeek’s Business Exchange. With headquarters in Austin, TX, she serves customers in the United States and Canada.

Stephanie Ciccarelli

VOICE 2012: The VoiceOver International Creative Experience

LOS ANGELES, Calif. /Advertising Industry Newswire/ — VOICE began as an idea to bring the fragmented world of voiceover talent together and has developed into the world’s largest and only international voiceover convention. For 2012, Voices.com, an online marketplace connecting businesses with voice actors, is pleased to announce their sponsorship of VOICE 2012 – The VoiceOver International Creative Experience.

Voices.com supported VOICE 2007 and 2010 in previous years through sponsorship, social media reporting and editorial coverage, extending the reach of the conference to a global audience hungry for the latest news, information and trends observed during the industry conference.

“Voices.com is thrilled to sponsor VOICE 2012, an event unlike any other, drawing voice actors and experts from around the world. We look forward to the privilege of being among our customers, industry personalities and the voice over community as a whole. Those representing our team are eager to bring the Voices.com experience to VOICE attendees, to share our unique knowledge and inspire everyone we meet,” Stephanie Ciccarelli, Co-founder and Chief Marketing Officer of Voices.com, said.

“We are extremely excited about the support of Voices.com!” said James R. Alburger, an Executive Producer of VOICE. “Partnering with this leader in the voiceover industry is a tremendous opportunity for us. We know that all those in attendance will greatly benefit from this joint effort.”

The conference takes place June 13 – 16, 2012 with the VOICE Red Carpet Reception kicking off the conference on the evening of June 12. To learn more about VOICE 2012, visit: http://www.voices.com/voice2012 .

About VOICE 2012:
VOICE began as an idea to bring the fragmented world of voiceover talent together and has developed into the world’s largest and only international voiceover convention – The VoiceOver International Creative Experience. VOICE focuses on a three-tiered theme for its attendees: Education in both the performing craft and the business of voiceover; Technology knowledge for voice recording and home studios; and building a Community of like-minded professionals.

About Voices:
Voices.com is the industry leading website that connects businesses with professional voice talents. Small businesses and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice actors with the assistance of Voices’ innovative SurePay(TM) payment service and award-winning Web application. Voices has a global network of over 75,000 voice actors in over 100 languages and currently serves 163,694 members online. Clients include Microsoft, Cisco, Nintendo, The Los Angeles Times, Glam Media, The Make-a-Wish Foundation, US Army and tens of thousands more.

Dawn Westerberg Consulting LLC

Annual Duct Tape Marketing Gathering 2011 in Kansas City to feature session on how blogging and Google+ can be used to grow B2B online visibility

KANSAS City, Mo. /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, and an authorized Duct Tape Marketing Consultant, will be presenting a session on “Blogging, Twitter and Google+” at the Duct Tape Marketing Gathering 2011 conference. The session will focus on how blogging, Twitter and Google+ can be used to grow online visibility for businesses as a means to generating more qualified opportunities for winning new customers. The event will be held in Kansas City, Missouri, October 27-29, 2011.

“One of the most valuable assets a business can invest in is valuable, strong, targeted content on their blog to guide the website visitor through the qualification process,” said Westerberg. “Duct Tape Marketing refers to this as the Marketing Hour Glass. The prospect experience involves specific stages: Know, Like, Trust, Try, Buy, Refer, Repeat. Online content should facilitate a prospect’s movement through those marketing stages.”

Once a collection of strong content is published on the website or blog, Westerberg advocates the use of social media platforms such as Twitter and Google+ to circulate the information. “Social media platforms have gathered target audiences. It’s up to business owners to develop online networks and share the benefit of the solutions they’ve developed and deployed for other businesses.”

“The more complicated the solution, the more benefit there is to regular blogging,” explained Westerberg. “Business owners can highlight products, services and methodologies through blog posts. This will serve to give website visitors a productive and satisfying web experience.”

Gathering 2011 is the annual Duct Tape Marketing conference for authorized Duct Tape Marketing consultants.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC (www.dawnwesterberg.com) serves companies from coast to coast and border to border with marketing strategy, marketing message development, campaign and content creation and online marketing. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, collaboration, and measured results.

You can read Dawn’s blog at: http://citizenwire.com/news/citizen-articles/dawn-westerberg-blog .

Dawn Westerberg Consulting LLC

NCACPA 2011: Putting Social Media to Work for Your Business, hosted by Dawn Westerberg

ASHEVILLE, N.C. /Advertising Industry Newswire/ — Dawn Westerberg, of Dawn Westerberg Consulting LLC, will be speaking at the North Carolina Association of CPAs (NCACPA) 2011 Members in Business and Industry Conference September 22-23, 2011 in Asheville, North Carolina. “Putting Social Media to Work for Your Business” will focus on Social Media and “Writing to Delight” will focus on developing online content that will help businesses grow through online presence and inbound marketing.

In her presentations, Westerberg will cover how to approach online content and social media in a strategic manner with high consideration for what website visitors are likely to be searching for. “It’s important to address the needs of online buyers by making it easy for them to answer the questions they need to move forward in the buying process. A well thought out online strategy accomplishes that, differentiates the business, and increases the number of qualified opportunities for business owners.”

“Business owners need to be cognizant that buyers are approaching their selection of products and services purchases in a whole new way – by doing their own research online before they ever initiate contact,” said Westerberg. “Therefore it’s crucial that the company has a strong online presence with rich and compelling content on their websites to fulfill the buyer’s informational needs.”

Westerberg is a frequent speaker on B2B Marketing and has presented to audiences throughout the United States on a variety of marketing topics including Inbound Marketing, Social Media, Marketing Strategy, Content Creation and Marketing Metrics. She assists B2B professional firms in developing marketing strategy and tactics for business growth and brand awareness.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg is the president of Dawn Westerberg Consulting LLC (http://dawnwesterberg.com). An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

Laura Winn of CMI

2011 ABA Marketing Conference event: See Your Customers Through an Ethnographic ‘Lens on Life’

BALTIMORE. Md. /Advertising Industry Newswire/ — At the 2011 ABA Marketing Conference, Laura Winn, qualitative research manager and ethnographer for CMI – a full-service marketing research company – will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods.

In “See Your Customers Through an Ethnographic ‘Lens on Life,'” Winn will explain how financial services companies can discover a comprehensive view of individuals’ lifestyles, behaviors and attitudes through a well-designed ethnographic research program.

Where: ABA Marketing Conference, Marriott Baltimore Waterfront in Baltimore, MD. When: Monday, September 19, 2011; 10:15 – 11:45 a.m.;
Speaker “Meet and Greet” Spotlight from 12:30 – 1:00 p.m.

CMI’s Winn will share case studies from financial institutions and other industries to demonstrate the valuable benefits of ethnography:
* Deepen your understanding of how and when you can accomplish strategic marketing research initiatives with ethnography.

* Based on specific business issues in financial services, learn tips for customizing the ethnographic approach.

* Witness how financial institutions bring their customer segments to life, develop and test new products, and improve marketing strategies and sales communication as a result of ethnographic insights.

ABA’s Marketing Conference provides insights on marketing in the financial industry. ABA represents banks of all sizes and charters, and is the voice for the nation’s $13 trillion banking industry and its 2 million employees.

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit http://www.cmiresearch.com .

Dawn Westerberg Consulting LLC

B2B Marketing Event: ‘The New Normal: Marketing Your Organization in Today’s Economy’ at Sage Summit

AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will speak on B2B Marketing, “The New Normal: Marketing Your Organization in Today’s Economy” at Sage Summit on July 12, 2011 in Maryland. Sage Summit is the annual Business Partner and Customer conference hosted by Sage.

“B2B marketers must communicate their message and showcase their expertise in a whole new way,” said Westerberg. “What used to be handled by phone and onsite demonstrations, buyers now expect to find online in the form of articles, videos, and white papers. Only when the buyer is convinced that your company can help them are they interested in engaging face to face. Therefore, B2B marketers have to strategically create, publish and promote valuable, memorable, and frequent content. There’s been a fundamental change from outbound marketing to inbound marketing.”

Over 4,000 attendees are expected for the conference, which will be held July 10-15, 2011 at the Gaylord National, 201 Waterfront Street, National Harbor, Maryland.

The presentation will examine changes in buyer behavior in since the economic downturn in 2008 and how B2B marketers need to examine their strategy and tactics in order to effectively reach and influence today’s buyers.

Joining Westerberg in the presentation will be Sage Business Partners and Dawn Westerberg Consulting LLC clients Jeannie Huckstep, Huckstep & Associates (www.huckstep.com), Kent Hollrah, JMT Consulting Group (www.jmtconsulting.com), and Mike DeRosa, DeRosa Mangold (www.derosamangold.com).

Westerberg is a frequent speaker on B2B Marketing topics and has presented to audiences throughout the United States on a variety of marketing topics including Inbound Marketing, Social Media, Marketing Strategy, Content Creation and Marketing Metrics. She assists B2B professional firms in developing marketing strategy and tactics for business growth and brand awareness.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

Katz Marketing Solutions, CEO, Tammy Katz

Katz Marketing Solutions CEO to present ‘Be Prepared: How to Survive and Thrive during a Media Crisis’

COLUMBUS, Ohio /Advertising Industry Newswire/ — Katz Marketing Solutions’ CEO, Tammy Katz, will present “Be Prepared: How to Survive and Thrive during a Media Crisis” at the Mid-America Food Processors Association’s annual meeting on March 9, 2011. Midwest food company leaders will attend the meeting at the Embassy Suites in Indianapolis, Indiana, to discuss emerging trends in food marketing, labor relations, government regulations, food safety, and crisis management. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University.

The Mid-America Food Processors Association provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.

Katz will discuss how mid-sized food companies and brands should manage internal and external communications to avoid typical food company crises, have crisis management marketing strategies in place, and mobilize external communication to protect consumers and restore the company’s reputation.

According to Katz, “Food companies must protect the quality of their products and brand reputation. Even companies with impeccable quality assurance, product development, and supply chain processes have product recalls and other food safety crises. Upfront planning and proactive communication ensures that your company can survive, and thrive during a media crisis.”

The presentation will offer attendees practical ways to avoid product recalls and other food safety crises, and address them if they do occur. The techniques include:
1. Effective product development processes;
2. Comply to product specifications;
3. Independent quality assurance communication;
4. Cohesive and responsible external communications;
5. Partner with regulatory agencies;
6. Effective media relations;
7. Harness social media;
8. Rebuild consumer trust and loyalty.

About Katz Marketing Solutions:
Katz Marketing Solutions (www.katzmarketingsolutions.com) is a brand and marketing consulting firm that specializes in growing food and beverage and brands and businesses and is based in Columbus, Ohio.

California Copyright Conference holds Brand Slam! music marketing event in Los Angeles March 8

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Exploring the monetary and creative marriage of corporate brands with music and the movies, the California Copyright Conference (www.theccc.org) will present a panel event called “Brand Slam!” on March 8 in Los Angeles (Sherman Oaks). The CCC is pleased to be presenting several of the innovators who are bringing entertainment and brand marketing into meaningful and profitable relationship through brand integration.

Major artists routinely extend their brand into clothing, perfumes and other types of licensing arrangements, and now emerging artists may grow their own brands as they play an important role in brand marketing campaigns. In addition, audio has become a vital element of a company’s brand identity, affording additional opportunities for artists to participate one more business aspect of the music business.

“The positive side of the digital demise for traditional music marketing is a dramatic rise in companies creating opportunities for artists, publishers and labels to market in new and nontraditional ways,” states Cheryl Hodgson of the Hodgson Law Group, and Past President of the CCC. “Artists, talent and music itself are now important partners in brand marketing and enhancing the brand message, while affording a platform for greater exposure of creativity,” Hodgson adds.

The panel, which will be moderated by Hodgson, “will provide a thought-provoking and inspiring evening for artists, publishers, labels, attorneys, advertising pros, and brand managers,” she notes.

Speakers set for the evening are:
Kyle Hermans, Brand Innovation Strategist, Synecticsworld. He has worked within the innovation, advertising and marketing arena in both full service advertising and concept design in his native South Africa, Europe and the US. His recent clients include Levi Strauss, Cisco, Nestle, Unilever, Reckitt Benckiser, J&J, TD Bank, Taco Bell, KFC, Pizza Hut, Coke, Powerade, Google, LinkedIn, and Queensland Rail.

Jody B. Friedericks, Vice President & Executive Creative Director, DMI Music and Media Solutions. He oversees all creative for the six divisions of the company, including the interactive division, all new business pitches, and the brand strategy work for blue chip clients ranging from Nestlé, Delta Airlines, General Mills, Build-A-Bear Workshop, Cisco, and Ford.

Jennifer Lyneis, President, UE 3 Promotions. She was AC record promoter of the year in 2008 and has worked with artists such as Jack Johnson, Brian McKnight, Nelly Furtado, and Barry Manilow. UE 3 is a leader in artist development, radio promotions, corporate sponsorship and music licensing for film, television and video.

Bruce Sterling, AEI Entertainment. Writer, producer, musical and artistic director to superstars and emerging artists including Beyonce, Christina Aguilera, Mariah Carey, Pink, Jennifer Lopez, Kelly Clarkson, Alicia Keys, Nelly Furtado and others, he is also producer of special events including Grove Summer Concert Series and The American Idol Tour.

Greg Weisman, Silver & Friedman. Serving as “outside general counsel” for more than 100 brands in the apparel, footwear and accessories communities, he also represents several high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other non-entertainment and off-the-field business endeavors.

Cheryl Hodgson, Hodgson Law Group (panel Moderator). Hodgson has participated in several landmark cases related to trademark and music-related matters, including cases involving entertainment trademark disputes. Her practice focuses upon deals in the music and entertainment industry, Internet and new media, licensing, endorsements and international brand protection strategies.

When and Where:This special CCC program will take place Tuesday, March 8, 2011 at the Courtyard by Marriott Hotel, 15433 Ventura Blvd., Sherman Oaks, CA 91403 (near Sepulveda & Ventura Blvd., just West of the 405 freeway). The parking entrance is on Orion Avenue and parking is free with validation at the event. Check-in is at 6:15 p.m., cocktails begin at 6:30, dinner at 7:00 with the presentation to follow. Cost is $40 for CCC members and college students with I.D., $50 for non-members.

About the California Copyright Conference: The California Copyright Conference was established in 1953 for the discussion of copyright-related areas pertaining to music and entertainment. The CCC encourages, fosters and promotes an interest in all materials relating to copyrighting and other protection of intellectual and creative properties.

MCLE credit is available for all CCC programs.

To reserve a seat for the March 8th dinner program, or for more information on The CCC, visit http://www.theccc.org or call 818-379-3312.

Global Strategic Management Institute

GSMI Mobile Marketing Strategies Summit in S.F. April 2011

SAN FRANCISCO, Calif. /Advertising Industry Newswire/ — The 2011 GSMI Mobile Marketing Strategies Summit will educate businesses on the most advantageous, cutting edge, tactics in mobile marketing. Whether your business needs are B2B or B2C, this conference has it all. Combining hands on workshops with speakers who are experts in their field sharing the best practices in practical formats, GSMI’s Mobile Marketing Strategies Summit can’t be missed. This much anticipated conference takes place April 26-28, 2011 at the Marines’ Memorial Club & Hotel.

What: Attendees of this top-notch, three day, mobile marketing conference will learn, from a variety of speakers, case studies and workshops, how to take advantage of the many marketing opportunities mobile offers. With two workshops, each crafted to provide attendees with the most recent and useful mobile skills, two full conference days and an abundance of networking time, GSMI’s Mobile Marketing Summit is sure to be the mobile conference of 2011!

Secure your seat today for an opportunity to get insight from in-depth case studies by brands such as, The Weather Channel, Google, Steve Madden, Mashable, Porter Noveli, and Nokia. Get insight from top minds in mobile marketing, such as, Josh Koppel, creator of Esquire Magazine’s iPad app and Apple’s iPhone app of the year winner, Lucas Buick. Want to send your entire marketing team? We offer group discounts!

When: April 26, 2011: Workshops; April 27-28, 2011: Conference.
Where: Marines’ Memorial Club & Hotel; 608 Sutter Street, San Francisco, CA 94102.
Who: Chief Executive Officers, Chief Marketing Officers, Chief Branding Officers, VPs, Directors and Managers of: Marketing, Branding, Business Strategy, Customer Relations, Social Media, Media Sales, Public Relations, Online Community Managers, Social Media Assistants, Social Media Strategists, Business Development, Word of Mouth Gurus, Community Marketers.

How: Detailed information about workshops and conference, including package details, prices and keynote speakers can be found at: http://mobilemarketingstrategiessummit.com/ . .

More information about Global Strategic Management Institute and Mobile Marketing Strategies Summit can be found at: www.gsmiweb.com .

About GSMI:
GSMI is dedicated to creating rich environments for learning, networking and ensuring their attendees have great experiences. GSMI hosts dozens of conferences, around the world, each year. They are leaders in their industry and strive to always provide the best, most relevant, speakers, quality workshops and the right environment to both network and learn.

Dr. Christina Liao

CMI Team to present at IIR’s ‘The Market Research Event’

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR’s The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions. Attendees may also visit CMI in booth #303 in the exhibit hall.

Where: The Hilton San Diego Bayfront in San Diego, CA. When: Monday, November 8, 2010. What: Segmentation Symposium and Future Market Research Leaders Education Series at IIR’s The Market Research Event.

* 8 a.m. – 5 p.m.: Segmentation Symposium: Bill Salokar and Jean Fasching, vice presidents, business development, will chair and moderate the all-day Segmentation Symposium.

* 10 a.m. – 10:45 a.m.: Segmentation Presentation: Dr. Christina Liao, vice president, marketing science, and Mike Mabey, account manager, will present “Redefining Segmentation: Using Decision Pathway Segmentation to Link the Motivations of Why & How Consumers Make Decisions With Actual Choices” highlighting a new effective way to identify customer segments that can guide internal stakeholders to target the right customers. They will use an actual case study to illustrate.

* 10:30 a.m. – 12 p.m.: Future Market Research Leaders Education Series: Jean Fasching, vice president, business development, will co-present “The Research Arsenal” with Dr. William MacElroy, president, Socratic Technologies, where they will provide guidance and advice for using a wide variety of research methods based on “Who + Where + with What + When = How.”

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

Dawn Westerberg Consulting LLC

High Road to Success Conference: Dawn Westerberg to Present Workshop on Social Media for Nonprofits

AUSTIN, Texas /Advertising Industry Newswire/ — Dawn Westerberg, president of Dawn Westerberg Consulting LLC, will present two sessions on marketing strategy employing social media and online marketing for nonprofits at the Fourth Annual High Road to Success Conference (www.successfulmipusers.com/index.php) to be held in St. Louis, MO, October 20-22 2010 for nonprofit professionals.

“We’ve asked Dawn to present on social media in order to help nonprofits bring visibility to their mission and accomplishments in the community,” says Jeannie Huckstep, co-sponsor of High Road to Success Conference and managing member of Huckstep & Associates. “Dawn is an engaging speaker who successfully gives the audience practical advice that they can bring back to their organizations and easily put into practice.”

Westerberg will present two sessions, “Content is King – Fine-tuning your website and blog to deliver for your organization” and “Social Media – How it can spotlight your nonprofit.” The first session will focus on the critical content every nonprofit should have on their website and blog while the second session will instruct on how to use social media to drive traffic to the content.

“Nonprofits have a powerful story to tell. Their programs enrich communities, assist those in need, strengthen families, and educate children and adults alike,” states Westerberg. “Social media provides a platform for increasing communication about their mission which in turn can reach more people that may benefit from their services as well as potential donors and volunteers who wish to contribute to the mission.”

While many social media platforms are designed for ease of use and are often free of charge, coordinating the use can be overwhelming and building the network can be daunting. “The sessions will serve to explain and simplify the process and attendees will leave with a checklist and action plan,” notes Westerberg.

The High Road for Success Conference will include information and best practices around financial management, reporting and human resources in addition to Westerberg’s social media sessions.

Dawn Westerberg is the president of Dawn Westerberg Consulting LLC, a marketing strategy consultancy company assisting nonprofits and professional services firms from coast to coast and border to border. The author of “Fall in Love with your Business Again” (www.dawnwesterberg.com) a marketing blog, Westerberg assists executives and business owners in implementing effective marketing strategies.

Self-Publishers Online Conference

Neotrope Joins Sponsors of Self-Publishers Online Conference 2010 – Book Industry Virtual Trade Show

LOS ANGELES, Calif. /Advertising Industry Newswire/ — Authors receive self-publisher education and book promotion discounts at virtual conference. Neotrope today announced it has joined in sponsoring the second annual Self-Publishers Online Conference (SPOC), a three-day virtual event that features a total of 15 expert speakers, and which will take place May 12-14, 2010. Neotrope’s Send2Press(R) Newswire service (www.Send2Press.com) will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers.

“The book publishing industry is evolving, but one thing remains constant: the need to get the word out about new titles. Independent publishers, authors, and self-publishers can learn the latest about self-publishing and receive promotional discounts by attending the event,” said event co-founder, Susan Daffron, of Logical Expressions, Inc. “We’ve used Neotrope’s Send2Press services to promote our own books and we’re thrilled to have them as a sponsor.”

SPOC encourages aspiring authors to “Live Long and Publish” during the three-day virtual event that features 15 expert speakers, including Dan Poynter, Fern Reiss, Mark Victor Hansen, and 12 others. At SPOC, attendees can listen to presentations, browse the online exhibit hall of book industry vendors, and participate in Q&A roundtables and online discussions — all from the comfort of their desk.

“We’re excited to be part of this year’s event,” said Neotrope CEO Christopher Simmons. “The trend to virtual trade shows has been accelerating this year and the line-up of talent for SPOC is particularly impressive — a virtual event is ideal for bringing together such a wide variety of voices and expertise while making it cost effective for anyone to attend.”

He added, “I got my start in self-publishing as a teenage entrepreneur in the late 1970s, and there were no resources back then to learn how to do this. Now, events like SPOC can provide an invaluable education for new authors, and small publishers who want to take things to the next level.”

About Neotrope and Send2Press:
Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope was an Inc. 5000 company in 2009.

About the Self-Publishers Online Conference:
SPOC is the brainchild of Logical Expressions, Inc., a software and book publishing company based in Sandpoint, Idaho. President Susan Daffron says, “Because of the economy, fewer people are going to big publishing shows like Book Expo. I’m in Idaho and getting to New York isn’t exactly a picnic! We knew we weren’t the only publishers who wanted easier access to book publishing education and information, so that’s why we created SPOC last year. Our goal is to help more people learn how they can self-publish quality books, so anyone can attend SPOC live for free.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars, a log in for the exhibit hall and discussion area where they can ask questions and “virtually mingle” with other authors and publishers, and access sponsor benefits, including the discount code on the book promotion package from Send2Press. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of additional bonus materials.

For more information about the Self-Publishers Online Conference, visit the Web site at SelfPublishersOnlineConference.com . For information about Logical Expressions, Inc. visit: www.LogicalExpressions.com .

For more information about Neotrope’s Send2Press services for small to medium business promotion, visit: www.Send2Press.com .

SPOC 2010

Authors and Self-Publishers Learn Secrets of Book Publishing and Marketing from 15 Experts at SPOC 2010

SANDPOINT, Idaho /Advertising Industry Newswire/ — The second annual Self-Publishers Online Conference (SPOC) gives entrepreneurial writers, authors, and publishers the opportunity to learn from experts in book publishing from the convenience of their own office. At SPOC, everyone is encouraged to “Live Long and Publish!” This three-day virtual event features expert speakers on May 12, 13, and 14, 2010.

Authors and self-publishers can attend SPOC when they have time in their schedule. There is no charge for a Basic Attendance pass. Attendees can wander the virtual exhibit hall, take part in online conversations, attend informative teleseminars, participate in Q&A roundtable discussions, and discover helpful information about writing and publishing quality books.

Fifteen publishing experts will offer information and advice for both aspiring and veteran self-publishers:
* Kate Bandos, publicity expert who has worked with hundreds of publishers and authors will talk about “DIY Book Promotion”
* Peter Bowerman, author of The Well-Fed Self-Publisher will explain how to “Build Your Own Well-Fed Empire”
* Susan Daffron and James Byrd, owners of Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise will discuss how to “Finish Your Book the Publishize Way”
* Janet Goldstein, a NYC-based publishing and strategy consultant will present the “Platform Manifesto for Authorpreneurs”
* Mark Victor Hansen, co-author of the best-selling Chicken Soup for the Soul books will share “Wealthy Writers Wisdom”
* Hobie Hobart, co-owner of Dunn and Associates will explain how to go from “Book Cover to Blockbuster Brand”
* John Kremer, author of 1001 Ways to Market Your Books will present “Book Promotion 101: The Secrets to Book Marketing Success”
* Mark Levine, author of the Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies Ranked, Analyzed, and Exposed will explain “How to Avoid Publishing Pitfalls”
* William Patterson, internationally recognized book marketing, business and wealth coach will share “How to Turn Your Product Line into a Fortune”
* Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual will discuss “Self-Publishing Past, Present, and Future”
* Fern Reiss, author of the Publishing Game series of books and director of the International Association of Writers will explain “How Self-Publishers Can Thrive in Today’s Publishing Climate”
* M.J. Rose, international bestselling author of 10 novels and creator of AuthorBuzz promotion service will reveal how to “Buzz Your Book”
* Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity will present “How to Leverage Social Media for Profit”
* Peter Winick, consultant to thought leaders, authors and gurus will explain how to “Develop and Execute a Strategy to Monetize Your Platform”
* Marcia Yudkin, creative marketing expert and author of 11 books will present “Writing Without Angst.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars and a log in for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference:
The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. (www.LogicalExpressions.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. More information is available at www.SelfPublishersOnlineConference.com .

About Logical Expressions, Inc.:
Logical Expressions is a software and publishing company based Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production and consulting services to help guide people through the steps to become successful independent self-publishers.

Event sponsors include Neotrope®, whose Send2Press® Newswire service (www.Send2Press.com) will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers. See SPOC Web site for more information.

CEO Tammy Katz

Food Marketing Best Practices to be covered by expert Tammy Katz at Food Processors Association Conference

COLUMBUS, Ohio /Advertising Industry Newswire/ — Tammy Katz, CEO of Katz Marketing Solutions, will present “8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media” at the Mid-America Food Processors Association’s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety. Mid-America Food Processors Associations provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.

Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. During the session, participants will review examples of some of the industry’s best practices and case studies, including: Stacy’s Pita Chips, Little Debbie, Sopakco, CafeMom, Hungry-Girl.com, and Whole Foods Market.

When asked about the session Katz replied, “Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like web optimization, database marketing, and customer service.”

The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:
1. Build competitive web presence.
2. Build and harvest customer/consumer databases.
3. Leverage customer service 2.0.
4. Monitor and listen to target consumers.
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.
6. Network and develop business with business social media; leverage LinkedIn.
7. Market consistently across media.
8. Measure and refine programs.

About Katz Marketing Solutions:

Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.

Ravi Singh 2011

Campaign Guru Singh to speak at first European Personal Democracy Forum Conference

BARCELONA, Spain /Advertising Industry Newswire/ — In conjunction with the launch of ElectionMall’s new ElectionMall.EU website, Ravi Singh, CEO of ElectionMall Technologies, will be speaking in Barcelona, Spain at the first ever European conference held by the Personal Democracy Forum. For the last six years, the Personal Democracy Forum has served as a hub for American politicos, government enthusiasts, and technology fans to gather and share information on the Internet and how it is changing the American political landscape.

ElectionMall Ravi Singh CEOThe Personal Democracy Forum has recognized the growing interest among European politicians to create a more transparent and engaging political process, one of the side effects of Barack Obama’s campaign in 2008. Ravi Singh will be focusing his speech on Social Networking sites, and how these are an effective tool for expanding participation for all politicians and voters

At this event, ElectionMall will re-launch http://www.ElectionMall.eu – its new website dedicated to tailoring technology to European political and cultural behaviors. Currently, 76 percent of European Internet users are utilizing social networking sites, and there is a high internet penetration in most countries.

“The first ever PDF conference to be held in Europe is an ideal venue for the re-launch of ElectionMall.EU,” stated Singh. “I could not be more excited about sharing our best practices with the European market and helping them start their own political Internet revolution.”

ElectionMall has decided to re-release its new website after the company received numerous requests from European politicians for insights on utilizing the Internet for their campaigns. Previously, the company has worked with several members of the EU Parliament, using its Brussels office as an ElectionMall Europe headquarters. The Brussels office stands as a division of ElectionMall’s international franchises, such as the offices in Mexico City, in addition to newly opened offices in Ukraine and Malaysia.

“The EU has a lot of potential for growth in this area. ElectionMall has recognized it, and now so has PDF, and I’m happy to just be a part of it,” comments Singh.

For information on interviews with CEO Ravi Singh, please contact Edita Smajic at edita@electionmall.com, or via telephone at +32 474 79 41 32.

About ElectionMall, Inc.

Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into 5 specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com .

ski expo advertising

Ski Dazzle Announces Advertiser Packages for Four Consumer Ski-Snow Expos

LAGUNA BEACH, Calif. /Advertising Industry Newswire/ — Ski Dazzle LLC, the producer of the Nation’s Largest Consumer Ski & Snowboard Shows for over 30 years, announces exhibitor and advertiser packages available for the 2009/2010 snow season. Ski Dazzle(R) Snow Shows attract 180,000 ski, snowboard and active lifestyle attendees to Los Angeles, Chicago, the Bay Area and Sacramento. Nearly 2 million emails and 2 million page views will be available for advertising to these consumers before and during the 2009/2010 snow season.

ski expo advertisingAdvertising opportunities are available from now until April 28, 2010 and include email newsletter advertising, stand-alone email advertising and Web site advertising. All advertisers who purchase at least a 10-feet x 10-feet booth in one Ski Dazzle(R) Show receive a 15 percent discount on all email or Web site advertising purchased from September 8, 2009 to April 28, 2010.

Email Advertising is geo-targeted and available for four regions: Los Angeles, Midwest, Bay Area, and Sacramento. Stand-alone emails are available the week after the Ski Dazzle(R) Show for the respective region until April 28, 2010.
* Newsletter Email Ad Banner Pricing (CPM): $50 and $25
* Stand-Alone Email Pricing (CPM): $100.

Web Advertising is geo-targeted by regional Web site and available for five Web sites:
SkiDazzle.com, Los Angeles, Chicago, Bay Area and Sacramento
* Web site Ad Banner Pricing (CPM): $100.

Reserve advertising by calling 949-497-4977 ext 49 or email greg@skidazzle.com.

EXHIBITOR BOOTHS:
Los Angeles: Los Angeles Convention Center – October 29, 30, 31 and November 1.
Booth space starts at $1,600 for 10-feet x 10-feet.

Chicago: Donald E Stephens Convention Center – November 6, 7 and 8.
Booth space starts at $1,100 for 10-feet x 10-feet.

Bay Area: San Jose Convention Center – November 13, 14, 15.
Booth space starts at $1,300 for 10-feet x 10-feet.

Sacramento: Cal Expo Fairgrounds – November 21 and 22.
Booth space starts at $1,000 for 10-feet x 10-feet.

Online Exhibitor Documents are available online at www.skidazzle.com by clicking into “Shows & Sales” and then “Exhibitor Docs.” Reserve Booth Space by calling 949-497-4977 ext 46 or email denise@skidazzle.com.

Ski Dazzle(R) markets events, deals and travel year-round to skiers and snowboarders with active lifestyles. Ski Dazzle(R) brings the industry four Ski & Snowboard Shows and social networks on the Ski Dazzle Web site, MySpace and Twitter along with other online communities for skiers and snowboarders.

TBWS mXpo sponsor

Video CRM Marketing Co. ThinkBigWorkSmall Sponsors mXpo 2009 Virtual Trade Show

FAIRFIELD, Calif. /Advertising Industry Newswire/ — Think Big Work Small (TBWS), the mortgage lending marketing platform with a complete CRM system that allows mortgage lenders to market directly to their database with custom video will provide live demonstrations during mXpo.net 2009, the mortgage industry-sponsored virtual trade show, conference and educational content platform flagship event. Founded in 2007 by real estate and mortgage industry entrepreneurs, TBWS provides a variety of video and Internet based tools and rate alert services to real estate and mortgage industry professionals. It also hosts a daily news program with timely and relevant news for the industry.

TBWS mXpo sponsor“Think Big Work Small was conceived after decades of observing how the most successful mortgage lending professionals always seem to work smarter not harder,” said Tim Kearns, Chief Executive Officer of TBWS. “The mXpo.net 2009 Virtual Trade Show is an ideal venue to demonstrate the ease and impact of targeted database marketing through lender-created, Internet-shared video.

According to Kearns, during a 4-month study of nearly 1,000 industry professionals in 2008, the users of TBWS’s Video Marketing Engine 2.0 showed a 67 percent increase in production over a control group during the same period. One small change in how they stayed in contact with their databases – through video – made all the difference for these real estate and mortgage professionals. With version 3.0 due on the market in the fall of 2009 and TBWS’s newest product, Rate Alert, with over 12,000 subscribers it has quickly become the most utilized and trusted rate monitoring service in the industry. TBWS has moved from an interesting concept to a proven success story in less than two years.

mXpo.net offers mortgage professionals from wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, to mortgage technology and services vendors the opportunity to congregate via an Internet portal, eliminating costly travel and lodging expenses, while ensuring a concentrated and productive educational experience.

“mXpo.net is a web-based interactive tradeshow alternative that complements traditional tradeshow strategies, offers business development innovations and allows for demonstrations of Internet or Web 2.0-style marketing platforms in their native environment,” said mXpo.net 2009 event director Camilla Dominguez. “ThinkBigWorkSmall.com is the kind of mortgage industry services provider that is ushering in a new era of web-based tools built to create a hyper-productive web-based mortgage marketplace.”

mXpo.net 2009 is being held during the mortgage industry’s busiest trade show season as an alternative for mortgage professionals making decisions about the best use of travel and education budgets. Through August 31, mXpo.net 2009 attendees pay only $99 for full-access to the two-day event.

About Think Big Work Small

Founded in 2007 by real estate and mortgage industry entrepreneurs, TBWS provides a variety of video and Internet based tools and rate alert services to real estate and mortgage industry professionals. It also hosts a daily program (www.TBWSDaily.com) with timely and relevant news for the industry. Born in the most battered market in the real estate and mortgage industry’s history, TBWS was created to perfect and refine business tools and practices that take a minimum of effort or training, but that deliver significant, predictable results. Think Big Work Small is a California corporation located at 3700 Hilborn Road in Fairfield, California, 94534.

About MXpo

mXpo.net is an industry-sponsored virtual trade show, conference and educational content platform for mortgage professionals including wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, and mortgage technology and services vendors. For information about attending, sponsoring, or exhibiting at mXpo.net 2009 Virtual Trade Show, contact mXpo at (877) 257-2301.

MXPO and DepthPR

DepthPR Selected by mXpo Inc. to Promote Virtual Mortgage Trade Show to Mortgage Professionals

AVENTURA, Fla. — mXpo.net, the mortgage industry-sponsored virtual trade show, conference, job fair and educational content platform, has partnered with Depth Public Relations as the exclusive public relations provider for its 2009 industry-wide summit and expo for mortgage professionals on October 7 – 8. Depth Public Relations, LLC, is an alternative full service public relations, media relations and organic search engine optimization provider for the financial services and mortgage industry; including lenders, community institutions, and Top 50 mortgage technology and services providers.

MXPO and DepthPR“mXpo selected DepthPR to reach mortgage professionals from wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, to mortgage technology and services vendors with our opportunity to experience a different kind of trade show experience,” said mXpo 2009 event director Camilla Dominguez. “Their ability to share our vision for a Web-based interactive trade show alternative that will complement traditional trade show strategies, offer business and career development innovations, and create professional networking advantages cinched the deal.”

“Trade shows can be invaluable career and business development venues for mortgage lenders, technology vendors and service providers, now mXpo.net is extending an opportunity to measurably improve trade show options,” said DepthPR principal Kerri S. Milam. “Our role is to heighten awareness of the October 7 – 8 event, and to engage the multi-dimensional real estate finance industry in the advent of an exciting interactive educational and marketing channel.”

About mXpo, Inc.

mXpo is an industry-sponsored virtual trade show, conference, job fair and educational content platform for mortgage professionals including wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, and mortgage technology and services vendors. For information about attending, sponsoring, or exhibiting at mXpo 2009 Virtual Trade Show, call (877) 257.2301.

About Depth Public Relations, LLC

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to the financial services industry, including Top 50 mortgage technology vendors and service providers. It offers precision messaging strategy, keyword analysis and deployment, industry-specific B2B networking through online communities and business media outlets, content development and placement, and organic search engine optimization (SEO) to strengthen brand reputation. For more information about Depth Public Relations, LLC, services visit www.DepthPR.com.

Eularis

Eularis to Hold Pharmaceutical Marketing ROI MasterClass in London

LONDON, U.K. — Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company’s cost base, they can easily become the target of budget cuts. The pressure to measure marketing return and effectiveness has never been stronger.

Eularis pharma seminarCurrently, much budget is spent despite marketers being unable to identify which combination of activities has the greatest growth potential, and without knowing what specific effect individual activities are having on market share. This MasterClass will show attendees the main approaches now available that can help a company determine where and how its marketing activities can work together and which synergistic combinations will deliver profitable value growth. Dr. Andree Bates will also provide attendees with ideas on how to put return measurements to work for their own brands.

Dr. Bates has already guided hundreds of Pharmaceutical Marketing Directors to financial success with their brands. Now, she is presenting her MasterClass for one day ONLY in London, UK, on Friday, 12th June 2009. By attending the Pharmaceutical Marketing ROI MasterClass, you will be able to apply these approaches to your own marketing after the Workshop.

WHO: Eularis

WHAT: MasterClass on the latest techniques, strategies and analysis approaches for knowing how to measure financial impact of sales and marketing activities

WHEN: 12 June 2009

WHERE: 1 Northumberland Avenue, Trafalgar Square. London

About Eularis
Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, whose reliance on historical or analogue data reduces their accuracy, Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance. Co-headquartered in London and New York City, although working internationally, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.

For more information about Eularis, visit www.eularis.com.

08-1015-onmksum_72dpi

BRC Marketing Strategist to Speak at 2009 Online Marketing Summit Conference

DAYTON, Ohio — The Online Marketing Summit, a national educational conference for corporate marketing executives, has selected Doug Lenos, Online Marketing Strategist at BRC Marketing, as a featured speaker at its February 4-7, 2009, event in San Diego, California. Lenos will discuss the importance of online marketing for business-to-business companies including the successful integration of website design, information architecture, search engine marketing and analytics. The presentation will include an in-depth analysis of Cintas.com, a website re-designed by BRC Marketing in September 2007 that has produced a four-fold increase in sales leads while leading visitors to the information they seek with fewer clicks. Cintas.com was also named one of BtoB magazine’s Top Ten websites for 2007.

Online Marketing Summit“Using available tools in web analytics and search engine optimization is the key to identifying the needs of your business customers and developing a relationship with them,” explained Lenos. “The opportunities are there. But very few B2B companies know how to use them.”

Marketers who visit BRCmarketing.com and register for the Online Marketing Summit before November 1, 2008, can save $700 off the regular $1695 fee.

BRC Marketing is a full-service business-to-business direct response and interactive agency whose clients include Teradata, Reynolds and Reynolds, Cintas Corporation and SRA/McGraw-Hill. BRC Marketing is based in Dayton, Ohio, with an office in Silicon Valley, California.

More information is available at: http://www.BRCmarketing.com or http://www.OnlineMarketingSummit.com.

[tags]Online Marketing Summit, BRC Marketing Inc, Doug Lenos[/tags]

PlumReward

Mobile Couponing Co., PlumReward, Competes at Florida Restaurant and Lodging Show

ORLANDO, Fla. — PlumReward, LLC announces that they have been invited to compete in the New Product Gallery to be held at the Florida Restaurant and Lodging Show in Orlando from September 5 to September 7 at the Orange County Convention Center. There are several categories: one being for best new technology. That’s the category where PlumReward fits in. PlumReward has developed a device and reporting system that enables service-oriented businesses such as restaurants, car washes, and video stores to send timely coupons and promotions as text messages to their customers on their cell phones. Businesses can then track customer visits and coupon redemptions at their stores via web reports.

While mobile couponing has become an increasingly popular marketing tool, PlumReward has designed a system that enhances marketing while fostering customer loyalty.

PlumReward
PlumReward
“We are not about traditional text messaging,” Jonathan Goodyear, president of PlumReward, LLC explains. “What sets us apart from the competition is our focus on tracking the entire customer transaction lifecycle: first visit to coupon distribution; coupon redemption to future visits.”

So, how does it work? A customer comes into the store and has the option of entering his cell phone number into a PlumReward device. He is then asked if he wishes to receive coupons and other promotions via text messaging. PlumReward then tracks and logs subsequent visits. Customers can also earn free items/discounts based on number of visits, even if they opt not to receive coupons on their cell phones.

Business benefits include: increased revenue; no more loyalty cards; real-time marketing; and customer tracking. Businesses can also communicate with customers at ideal times such as right before the lunch hour when they are most likely to make purchases.

And, while other mobile couponing companies require customers to install software to their phones, PlumReward does not. It also operates with any phone that can receive text messages.

“We offer less start-up friction,” Goodyear says.

Current clients include: Jersey Mike’s Subs, Buffalo Wild Wings, Arby’s, Hollywood Tans, Planet Smoothie, Quiznos Subs and Pizza Hut.

Best new product winners will be announced on September 6 at 3:00 p.m. in the New Product Gallery, booth 1269. PlumReward will be exhibiting at booth 1470.

To learn more, visit: http://www.PlumReward.com.

[tags]PlumReward LLC, Jonathan Goodyear, Florida Restaurant and Lodging Show, Mobile Coupon system[/tags]

Online Event Registration

ePly Online Event Registration Equals Success for Event Marketing

NORTH VANCOUVER, B.C. — Having difficulty getting people to respond to an invitation? Not enough people registered for an event? ePly, an online event registration service, makes it simple for people to register and maximizes results. ePly provides online event registration forms for conferences and events. All of the conference registration forms ePly creates are confined to one page, making the process short, sweet, and simple.

“Almost all other companies who offer the same service have a system where people have to click through several pages to complete the various online registrations,” Jim Romanik, president, ePly, explains. “Systems with multiple pages can cause people to get lost in the process and information can also be lost if the browser’s back button is used.”

Online Event RegistrationePly’s one-page conference registration forms eliminate these problems. These practical and easy-to-use online event registration forms allow people registering for events to scroll up and down to see what information they need to provide before they start entering their details. They can review their information before they click submit and since it is designed much like a paper-based registration form, it’s attractive to less Internet-savvy users.

Meeting and event planning professionals will also benefit. ePly covers every phase of the online event registration process from form planning, design, programming and testing to payment processing and refund management. It provides all the necessary tools for reporting so planners can focus on what they do best — planning the actual event.

“The ePly tool made dealing with conference registration, refunds, and reporting a breeze,” Laurie Monserrat, one conference planner, explains. “It was a great solution for the ‘joys’ of event planning.”

ePly will also custom design conference registration forms to resemble company web sites. They understand that branding and image are important and that a successful event is the bottom line.

In addition to standard credit card processing, refunds and check payment facilitation, ePly also offers tax reporting and tracking, group registration, and more, all within a single conference registration form. They even have real-time management of limited seating to prevent overbooking.

“We can virtually meet any requirements that special event and conference coordinators may have,” Romanik says.

The ePly web site also offers tips for successful event planning; how to avoid common event planning pitfalls; and much more.

For more information, visit: http://www.eply.com.

[tags]Jim Romanik, ePly Services Inc, online event registration system, event planning and marketing[/tags]

Grow Your Specialty Food Brand: 8 Brand Building Best Practices

COLUMBUS, Ohio — Specialty food executives and marketing leaders who want to build and grow their brands faster will attend Grow Your Specialty Food Brand – Eight Brand Building Best Practices hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at Jacob Javits Center, in New York on June 29, 2008; hosted by Tammy Katz. As one of the food industry’s largest and influential shows, the NASFT Fancy Food Show features the industry’s hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.

Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT’s brand building session. Katz is an expert food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. Katz is also Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. This workshop is designed to assist specialty food manufacturing executives profitably expand their brand and increase their brand’s growth rate.

When asked about the session Katz replied, “Strong brands earn higher levels of consumer loyalty and profitability. The best performing brands consistently apply these eight brand building best practices to grow faster and build their brands more efficiently than the competition. These best practices apply to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their brand’s profitable growth potential and avoid common mistakes that waste time and money.”

The session will offer attendees tools to understand and improve their performance. Specific topics to be addressed include:

* How to Build a Great Brand

* 8 Brand Building Best Practices, including
o How to Delight Consumers
o Effective Brand Positioning
o Accelerating New Product Development
o Developing Productive and Profitable Marketing Plans

* Brand Development Action Plans – developed during the session, structured for participants to implement immediately

To register for Grow Your Specialty Food Brand – Eight Brand Building Best Practices, visit http://www.specialtyfood.com/do/educationalResources/TradeShowEducationalPrograms.

Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.

Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.

[tags]Tammy Katz, Grow Your Specialty Food Brand, Eight Brand Building Best Practices, National Association for the Specialty Food Trade, NASFT International Fancy Food Show[/tags]

Eularis Addresses Marketing Return at Japanese Pharma Marketing Excellence Conference

TOKYO and LONDON, UK — Dr. Andree Bates, president of the New York and London-based pharmaceutical analytics company Eularis, delivered a presentation on how to tell if you are making the wrong marketing decision at the Pharmaceutical Marketing Excellence conference in Tokyo, Japan, May 19th. Dr. Bates will delivered a presentation titled, “How to Tell if You are Making the Wrong Marketing Decision Using Marketing ROI.” Bates exposed the limitations of current measurement techniques used to guide current marketing decisions. She will also provide attendees with ideas on how to put return measurements to work in making marketing decisions for their own pharmaceutical organizations.

Bates has gained wide recognition within the international pharmaceutical industry for her expertise in marketing return analysis. Under Bates’ leadership, Eularis issued three related research reports in the past year, including: “Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line,” “Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?,” and “Ensuring Profitable Patient Adherence Programs by Effectively Using Analytics to Release the Hidden Value Available to the Bottom Line from Adherence.”

About Eularis
Eularis provides sophisticated pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches which are lengthy and whose reliance on historical or analogue data reduces their accuracy, Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps pharmaceutical marketing teams to quickly plan, measure, validate, and optimize their sales and marketing performance. Eularis offers pre-launch analytics, marketing mix modeling (both professional and consumer), portfolio optimization, sales force effectiveness, managed care analytics, and patient compliance solutions.

Co-headquartered in London and New York City, although working internationally, the company has developed significant experience in the global pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.

More information about Eularis: http://www.eularis.com.

[tags]Dr. Andree Bates, pharmaceutical analytics company Eularis[/tags]

Dr. Andree Bates

Pharmaceutical Market Research Summit: Eularis to Address Making the Right Research Decision for ROI

NEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on Making the Right Research Decision for ROI – The Link Between Research and Decisions on Bottom Line Return.

At 11:45 a.m. on Tuesday 29 April 2008, Dr. Bates will deliver a presentation titled, “How to Tell if You Are Making the Right Research Decision for ROI – The Link Between Research and Decisions on Bottom Line Return.”

Dr. Andree BatesBates will challenge the conference attendees and will expose where both traditional market research and ROI can go wrong when used to guide marketing decisions return. She will also provide attendees with ideas on how to utilize market research data to provide input into ROI measurement for their marketing teams.

Bates has gained wide recognition within the international pharmaceutical industry for her expertise in marketing return analysis. Under Bates’ leadership, Eularis issued three related research reports in the past year, including:

“Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line” (http://www.pharmamarketingroi.com/),

“Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?” (http://www.pharmaindustrysfe.com/), and

“Ensuring Profitable Patient Adherence Programs by Effectively Using Analytics to Release the Hidden Value Available to the Bottom Line from Adherence” (http://www.patientadherenceroi.com/).

The 3rd Annual Pharmaceutical Market Research Summit takes place in Philadelphia. The summit program features detailed case studies from some of the industry’s most prominent organizations and provides information needed to improve market research initiatives.

About Eularis
Eularis provides sophisticated pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches which are lengthy and whose reliance on historical or analogue data reduces their accuracy, Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps pharmaceutical marketing teams to quickly plan, measure, validate, and optimize their sales and marketing performance. Eularis offers pre-launch analytics, marketing mix modeling (both professional and consumer), portfolio optimization, sales force effectiveness, managed care analytics, and patient compliance solutions. Co-headquartered in London and New York City, the company has developed significant experience in the global pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.

For more information about Eularis, visit http://www.eularis.com.

[tags]Dr Andree Bates, Pharmaceutical Market Research Summit, Making the Right Research Decision for ROI, Eularis pharma analytics[/tags]

Eularis analytics

Eularis to Address Marketing Return at Measuring Marketing ROI in Pharma Conference in London

NEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on meeting the challenges of measuring ROI within the changing dynamics of the pharma industry. On Wednesday 26 March 2008, Dr. Bates will deliver a presentation titled, “Are You Up to the Challenge of Measuring ROI in Changing Dynamics of the Pharma Industry?”

Bates will challenge the thinking of conference attendees and will expose where ROI goes wrong when used to guide current marketing decisions in a changing dynamic market such as pharma. She will also uncover what opportunities are available in this environment, and what can and should be measured for real results when the environment is dynamic.

EularisBates has gained wide recognition within the international pharmaceutical industry for her expertise in marketing return analysis. Under Bates’ leadership, Eularis issued three related research reports in the past year, including: Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line (http://www.pharmamarketingroi.com), Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things? (http://www.pharmaindustrysfe.com), and Ensuring Profitable Patient Adherence Programs by Effectively Using Analytics to Release the Hidden Value Available to the Bottom Line from Adherence (http://www.patientadherenceroi.com).

The conference will be focused on answering three pivotal areas: “Addressing the Challenges in Measuring ROI” and “Ensuring the Sales and Marketing Functions are Aligned” and “Leveraging Your Brand Potential.”

To arrange an interview with Eularis www.eularis.com, please contact Tracey Haefele at +1-646-673-8408 or via email THaefele@Eularis.com.

About Eularis
Eularis provides sophisticated pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps pharmaceutical marketing teams to quickly plan, measure, validate, and optimize their sales and marketing performance.

Eularis offers pre-launch analytics, marketing mix modeling, portfolio optimization, sales force effectiveness, managed care analytics, and patient compliance solutions. Eularis has developed significant experience in the global pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.

For more information about Eularis, visit http://www.eularis.com.

All trademarks acknowledged.

[tags]Eularis pharmaceutical analytics, Measuring Marketing ROI in Pharma Conference, Dr Andree Bates[/tags]

Widgets Get Political – ElectionMall Offers New Tools to Campaigns, Bloggers, and Voters

LAS VEGAS, Nev. – WORLD BLOG EXPO — Every year around end of October and beginning of November political yard-signs dot your neighbors lawn and street medians as campaigns try to increase name recognition and push to Get-Out-The-Vote on Election Day and with the 2008 elections now less than a year away, social networking sites and blogs will soon be cultured with electronic yard sign widgets.

Widgets, which are defined as an icon or graphical interface element that can be used by internet users to perform a desired function, are not new to those familiar with the Web 2.0 world, and according to the research firm comScore Media Metrix, Inc., widget penetration in North America during April 2007 was at 40.3 percent of all Internet users who visited a Web site were exposed to some sort of embedded widget.

While widgets might be new to many the within the political world, ElectionMall Technologies, Inc. first began offering electronic yard signs that voters could email to their friends during the 2000 campaign.

Electronic yard signs widgets provide campaigns and voters the opportunity to promote the campaign and also the ability for people to literally identify themselves with a particular campaign. Widgets can be a useful tool to bring in donations from multiple sites with just a small amount of effort and also provide valuable links to polling information or voter registration forms for Get-Out-The-Vote drives.

“Voters are rallying around their candidates and taking it upon themselves to promote their favorite candidates,” said ElectionMall CEO and Founder Ravi Singh. “Just like how campaigns provide yard-signs to all their supporters, campaigns need to make available tools that allow their supporters to place electronic yardsigns on their blogs and Facebook pages.”

Much like the traditional aspect of supporters placing campaign signs in their front lawn to show their support for a specific candidate, younger voters are showing their support for specific candidates by placing these electronic yardsigns on their MySpace and Facebook pages.

“Many times campaigns are a little confused when they see this little script that is at the bottom of their homepage, but after you explain to them how these electronic yard signs work they started to get excited about the possibilities,” said Singh. “With these electronic yard sign widgets campaigns can begin securing real estate on web.”

Singh will be discussing the use of widgets and other online technology tools at the World Blog Expo in Las Vegas, NV where he is speaking on two panel discussions that cover online fundraising on blogs and social networking sites and also political campaign communication with blogs.

“Over the past 20 years campaigns have moved from party centric models to a candidate centric model and right now we are seeing the beginning of a voter centric model,” said Singh.

To learn more about ElectionMall’s electronic yard sign widgets visit http://www.electionmall.com/widget.

About ElectionMall Technologies, Inc.
ElectionMall Technologies, Inc., established in 1999, is a world leader in providing Internet-based non-partisan solutions for elections and campaigns, effectively utilizing technology and business expertise to enable candidates, advocacy groups, or nonprofits to generate enhanced gains in awareness, funds, and votes. Electionmall.com is headquartered in Washington, D.C. with offices in Los Angeles and Chicago. For more information, visit http://www.electionmall.com or call 1-888-WEB-2-WIN.

All trademarks acknowledged.

Doug Berg to Discuss Recent Successes for Fortune 100 Company Using Jobs2Web to Optimize Direct Online Recruiting Strategies

MINNEAPOLIS, Minn. — At this week’s annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. (www.hotgigs.com) will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs’ Jobs2Web career site optimization solution. The presentation will detail how the client company was able to drive hundreds of qualified candidates directly from major search engines, such as Google and Yahoo, into the company’s career Website which resulted in key hires.

“I’m excited to share the results Jobs2Web has achieved for this major corporation and our many clients who are trying to tap into this hard-to-reach candidate audience and reduce their recruiting costs and dependency on the expensive job boards,” said Berg. “Most companies don’t realize that millions of candidates each month start their job search on the major search engines versus job boards, but their corporate career sites aren’t optimized to capture this valuable traffic — which is where Jobs2Web can help.”

“DirectEmployers members want to learn how to make the most of their online recruiting strategies,” said DirectEmployer Association vice president of business development Chad Sowash. “We’re excited to have HotGigs present its Jobs2Web case study at our upcoming event as their presentation represents what Direct Employers is all about — helping companies build direct recruiting strategies that leverage the Internet to its fullest potential in acquiring talent.”

About DirectEmployers’ Annual Meeting
DirectEmployers Association’s Annual Meetings bring together the most progressive recruiting leaders, focused on using their collective knowledge to recruit dynamically with the most cutting edge and cost effective methods in the industry. This meeting features innovative recruitment presentations, best practices, and industry benchmarks, coupled with new and refreshing ways to recruit. Organizations sponsoring the annual meeting include Jobs2Web, Arbita, and TalentHook. Presentations will be given by Jobs2Web, HRworks, HRSEO, Arbita, Multi-cultural Women’s Councel and JobMachine.

About HotGigs Inc.
HotGigs Inc. helps companies source both contract and full-time talent and optimize the procurement, onboarding and management of contingent workers. HotGigs solutions include our national Staffing Exchange, career website optimization, contract sourcing and management services, and on-demand workforce management software. Headquartered in Minneapolis, the company was founded in 2003.

[tags]DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster, HotGigs Inc, Jobs2Web career site optimization[/tags]

CEO Tammy Katz

Katz Leads Branding Workshop at International Food Expo

Attendees to Learn How to Grow Brands Quickly and Efficiently

NEW YORK, N.Y. — Specialty food executives and marketing leaders who want to grow their brands faster and learn how to successfully compete more efficiently will attend “How to Efficiently Build Your Brand: 5 Ways to Grow BIG, While Spending Small” hosted by the National Association for the Specialty Food Trade’s (NASFT) International Fancy Food Show at the Jacob Javits Center, in New York City on July 6, 2007.

As one of the food industry’s largest and influential shows, the NASFT Fancy Food Show features the industry’s hottest domestic and international new products and educational sessions, attracting more than 2,300 exhibitors and more than 20,000 attendees from around the world, each year.

Food and beverage brand marketing expert, Tammy Katz, of Katz Marketing Solutions, will lead NASFT’s brand building session. Katz is a seasoned food marketer who has led brands including Miller Lite, Enfamil, Boost and Ruffles, and launched over 100 new products with cumulative sales of $2 billion. This workshop is designed to assist specialty food manufacturing executives profitably build their brand on a limited budget while outmaneuvering larger competitors.

CEO Tammy Katz During the session, participants will review case studies of some of the industry’s best-performing and creative marketers, including: Dancing Deer Baking Company, Mighty Leaf Tea, Stirrings, Starbucks, Sarabeth’s Kitchens, Vosges Haut-Chocolat, and Honest Tea. Attendees will also learn about the ’30 Practical Do’s and Don’ts’ that will improve the effectiveness of their own marketing campaigns.

When asked about the session Katz replied, “Effective brand marketing doesn’t require a big budget. The best performing brands consistently apply these five efficient marketing best practices to grow faster and build their brands more efficiently than the competition. Interestingly enough, these best practices are relevant to entrepreneurial brands, megabrands, and everyone in between. Every marketing leader can use these best practices to maximize their own brand’s profitable growth potential and avoid common mistakes that waste time and money.”

The interactive session will offer attendees emerging tools to understand and improve their performance.

Specific topics to be addressed include:
* 5 Efficient Marketing Best Practices
– Winning Product Development and Differentiation Strategies
– Effective Brand Positioning
– Deliberate Distribution Strategies
– Consumer Intimacy
– Guerilla Marketing

* Work sessions to practice and apply key learnings

* Brand Development Action Plans – developed during the session, structured for participants to implement now

About Katz Marketing Solutions
Katz Marketing Solutions, http://www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses.

Workshop leader is food & beverage marketing expert, Tammy Katz, Chief Executive Officer of Katz Marketing Solutions. Katz’s experience includes leading brand and marketing management, new product development, channel development, and strategic planning for Fortune 500 food and beverage brands as well as smaller and mid-size food brands.

All trademarks acknowledged.

[tags]Katz Marketing Solutions, CEO Tammy Katz, National Association for the Specialty Food Trade, Consumer Intimacy, Brand Development Action Plans, International Fancy Food Show, NASFT New York[/tags]

Over 150 Students from 80 Missouri High Schools Will Prepare for a Future in Business, including Marketing and Branding Skills for Junior CEOs

22nd Annual Missouri Business Week About to Launch

COLUMBIA, Mo. — Over 150 students from 80 Missouri High Schools will prepare for a future in business at the 22nd Annual Missouri Business Week (MBW), to be held in Columbia, June 24-28 on the University of Missouri-Columbia campus. The CENTER for Education & Private Enterprise(R), the not-for-profit foundation of the Missouri Association of REALTORS(R), sponsors the event.

Designed for students who have completed their sophomore or junior year of high school, MBW affords participants the chance to experience the world of business through realistic marketing and management simulations. Challenging workshops that include team-building, leadership, and goal-setting create an enjoyable, but effective learning environment in which students can test their business skills. The real world experience participants gain at MBW is designed to have a lasting effect on their futures.

Upon arrival, participants are divided into “companies,” and together with a professional advisor, market an actual product, competing with the other companies. Each company designates a CEO, creates a corporate identity, designs a web site, creates a projection spreadsheet, marketing plan and produces a TV commercial for their product. Just as in a true business setting, students face ethical and leadership challenges; thanks to the business professionals who volunteer their time, each young student will leave with a solid foundation in the business community and how it works.

Students attend the fast-paced, five-day conference on a $500 scholarship funded by the REALTORS, various service clubs, foundations, small businesses, and major corporations. Professional “company” advisors come primarily from these groups, helping facilitate the week’s events. Proper business ethics, planning, marketing and management style are stressed, as they teach tomorrow’s business leaders how to develop and promote products that can help make our world a better place.

MBW is co-sponsored by the University of Missouri College of Business, and endorsed by the Missouri Department of Elementary and Secondary Education and the Missouri Chamber of Commerce.

For additional information on this year’s program, call 800.403.0101, ext.126 or visit the program’s website at http://www.missouribusinessweek.com.

[tags]CENTER for Education and Private Enterprise, Missouri Association of REALTORS, Missouri Chamber of Commerce, Missouri Business Week[/tags]

‘Marketing for Accountants’ Workshop Moves to New Jersey

SALT LAKE CITY, Utah — Universal Accounting Center will present the Universal Practice Builder (UPB) workshop in Secaucus, New Jersey on June 14th and 15th. The two-day workshop was held exclusively in Salt Lake City, Utah in 2006. The effort marks Universal Accounting Center’s first initiative to make the UPB workshop more accessible to financial experts nation wide.

The UPB workshop is a marketing development program for accounting, bookkeeping and tax preparation firms seeking to grow their practice by learning techniques that convert prospects into clients. Students learn how to reach new clients affordably by increasing billings with more clientele and by implementing UAC’s Client Generator, a marketing service provided by Universal Accounting Center.

Universal Accounting Center is a Salt Lake City based training center offering accounting, bookkeeping and income tax training to students throughout the world. Skills are taught through live classroom training or through its patented home-study course, allowing students to learn at their own pace.

More information about Universal Accounting Center can be found by calling 1-800-343-4827 or visiting http://www.universalpracticebuilder.com.

[tags]Marketing for Accountants, Universal Accounting Center[/tags]

Ballantine

Marketing and Muffins: Ballantine and DME Partner to Present Free One-to-One Marketing Seminar in N.Y.

Thought-provoking techniques for developing personalized and relevant communication by merging variable data with digital color will be shared

NEW YORK, N.Y. — In cooperation with Xerox and XMPie, on May 22, direct marketing experts, Ballantine and DME, are hosting a free one-to-one marketing thought leadership breakfast in New York City at the New York Merchandising Mart Building – 41 Madison Avenue – from 8:30 to 11:30. Getting marketing messages noticed and generating responses will be the main focus of the free seminar. Thought-provoking techniques for developing personalized and relevant communication by merging variable data with digital color will be shared.

“It’s all about knowing your customer and earning their business,” Alin Jacobs of DME, explained.

Jacobs, a 22-year direct marketing veteran, and Vice President Strategies and Partnerships at DME, is one of the key speakers. His extensive knowledge of one-to-one marketing; variable data; digital printing; and web-based communications has been crucial to the execution of a variety of his client programs for companies such as Toyota, Harrah’s, Fairfield Resorts and Microsoft.

BallantineIn addition to numerous awards for his creative direction in print and multi-media, Jacobs is regularly sought after, internationally, to speak on a variety of direct marketing topics.

Robert Wagner of Xerox, another key speaker, will showcase and discuss thought-provoking, real-world digital printing examples. These examples will demonstrate how to generate one-to-one marketing campaigns that are effective and compelling.

“The more people who understand how they can use today’s variable data solutions,” Jacobs, said, “the better it is for the overall direct marketing industry.”

Along with actionable ideas such as integrating direct mail with personalized URLs and variable data emails into a communication strategy, several attendees will also leave with one of the many sponsor-donated prizes.

Ballantine (www.ballantine.com) has been in business for over 40 years; they are a full-service production company that provides a wide range of direct marketing services to medium and large-sized companies, nationwide.

DME (www.dmenet.com) is a high-tech lead generation solutions provider with a proven track record for developing integrated, multi-channel communication strategies that drive customer traffic and increase lifetime customer value.

Attendance is limited. To sign up, visit: www.marketingandmuffins.com, or call Ryan Cote at: 973-305-1500, ext. 206.

[tags]one to one marketing, direct marketing seminar, Ballantine Corporation[/tags]

VOICE Conference Announces Voices.com as Major Sponsor

The VoiceOver International Creative Experience (VOICE) is partnering with industry leader Voices.com to help educate, inspire and connect with professional voice talents

TORONTO, Canada — The VoiceOver International Creative Experience – VOICE – is pleased to announce the participation of major sponsor, Voices.com (previously known as Interactive Voices), the voice marketplace, at the first ever voiceover experience, scheduled to take place at the Palace Station in Las Vegas, NV March 27th through March 31st, 2007.

VOICES 2007VOICE is the first of its kind, bringing all facets of the voiceover and voice acting community together through education, technology and community, with a goal of discussing important issues, improving the craft, and elevating the profile of voiceover talent.

The four-day event will feature presentations and performances by industry gurus, pundits and voice actors, including Rodney Saulsberry, Connie Terwilliger, Bettye Zoller, Bob Bergen, Gregory Best, James Alburger and Penny Abshire, Frank Frederick, Chris Wagner, MJ Lallo, Deirdre B. Cooper, and Master of Ceremonies Dave Courvoisier, TV news anchorman at a network affiliate in Las Vegas, Nevada.

The organizers also promise some surprises including a special guest appearance by Pat Fraley, who has created more than 4,000 character voices, placing him among the top ten performers of all time to be cast in animated programs.

Voices.com Public Relations Director, Stephanie Ciccarelli says, “Being a founding sponsor of VOICE 2007 is exhilarating! We are eager to collaborate with the VOICE team and meet voice actors from around the world, finally putting faces to the voices we all know so well.”

People who should attend VOICE include those who use their voice to communicate any sort of message and those who want to improve their effectiveness as a performer or a presenter.

To register for the conference, visit: http://www.voice-international.com

About Voices.com
Based in London, Canada, Voices.com provides an online marketplace, facilitating transactions between business clients and voice-over professionals, employing a comprehensive suite of web-based services. Clients that have worked at Voices.com include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, US Army, the US Government and more.

About VOICE
VOICE is the brainchild of its founders and producers, James R. Alburger, author of the Art of Voice Acting, Penny Abshire of VoiceActing.com, and Frank Frederick with Legend Corporation. The team has done everything possible to make this event as valuable and productive an experience as possible for participants. VOICE 2007 will be the first of many similar events that will be presented throughout the USA and potentially in other countries as well.

[tags]VoiceOver International Creative Experience, professional voice talents, the Art of Voice Acting[/tags]

Information Mapping, Inc.’s Deborah Kenny to Speak at Boston Yankee IABC Event

BOSTON, Mass. — The Yankee Chapter of the International Association of Business Communicators (IABC) will host a professional development program entitled: High-Performance Communication: The Information Mapping(R) Method, on Wednesday, October 11 at The Conference Center at Bentley. Renowned e-mail etiquette and communications professional Deborah Kenny will train attendees on high-performance communication.

The presentation begins the fall season of Yankee IABC’s yearlong calendar of seminars and workshops geared toward professional communicators, including corporate communications, marketing, advertising, and public and investor relations.

Deborah Kenny will lead this Yankee IABC session. She is vice president and general manager of Learning Solutions at Information Mapping, Inc., of Waltham, Mass. Ms. Kenny is a frequent presenter at national conferences and seminars for trainers and communicators. She was seen earlier this year on ABC-TV News (WCVB-TV Boston) during a primetime Technology Report.

The Information Mapping Method
Information Mapping is a research-based approach to the analysis, organization and visual presentation of information. Based on research into how the human mind actually reads, processes, remembers, and retrieves information, Information Mapping is an integrated set of easy-to-learn principles, techniques and standards that helps writers analyze, organize, and present information with clarity, focus and impact.

The method is both subject matter and media independent; that is, it can be applied to the subject matter of any industry, and it can be presented on paper, on a computer screen, verbally, or in a multimedia presentation.

October 11 at Bentley Conference Center
The dinner presentation, High-Performance Communication: The Information Mapping(R) Method, will take place on Wednesday, October 11, 5:30 to 8:00 P.M. at The Conference Center at Bentley, 175 Forest Street, Waltham. For event details and registration information visit: www.yankeeiabc.org or email events@yankeeiabc.org.

About Yankee IABC
Yankee IABC, a chapter of the International Association of Business Communicators, connects professionals across all communication disciplines to inspire individual growth and overall industry excellence. Spanning five New England states, our members have easy access to a vast array of communications resources and networking opportunities. For more information, please visit www.yankeeiabc.org.

NEWS SOURCE: Yankee IABC
[tags]International Association of Business Communicators, Yankee IABC, Information Mapping Method, Deborah Kenny[/tags]