“The book publishing industry is evolving, but one thing remains constant: the need to get the word out about new titles. Independent publishers, authors, and self-publishers can learn the latest about self-publishing and receive promotional discounts by attending the event,” said event co-founder, Susan Daffron, of Logical Expressions, Inc. “We’ve used Neotrope’s Send2Press services to promote our own books and we’re thrilled to have them as a sponsor.”

SPOC encourages aspiring authors to “Live Long and Publish” during the three-day virtual event that features 15 expert speakers, including Dan Poynter, Fern Reiss, Mark Victor Hansen, and 12 others. At SPOC, attendees can listen to presentations, browse the online exhibit hall of book industry vendors, and participate in Q&A roundtables and online discussions — all from the comfort of their desk.

“We’re excited to be part of this year’s event,” said Neotrope CEO Christopher Simmons. “The trend to virtual trade shows has been accelerating this year and the line-up of talent for SPOC is particularly impressive — a virtual event is ideal for bringing together such a wide variety of voices and expertise while making it cost effective for anyone to attend.”

He added, “I got my start in self-publishing as a teenage entrepreneur in the late 1970s, and there were no resources back then to learn how to do this. Now, events like SPOC can provide an invaluable education for new authors, and small publishers who want to take things to the next level.”

About Neotrope and Send2Press:
Celebrating its 10th anniversary in 2010, Send2Press (a service of Neotrope) offers best-in-class affordable news distribution directly to working print and broadcast media, but also online and social media, and deep into search engines using proprietary ContextEngine(R) technology. Send2Press is unique because it was the first newswire service with staff entirely comprised of accredited public relations professionals, published authors, working journalists, and marketing experts.

Established in 1983 by creative guru Christopher Laird Simmons (a member of ASCAP and PRSA), and best-selling author J.L. Simmons, PhD, Neotrope(R) is a privately held company involved in brand marketing as well as entertainment publishing. Neotrope was an Inc. 5000 company in 2009.

About the Self-Publishers Online Conference:
SPOC is the brainchild of Logical Expressions, Inc., a software and book publishing company based in Sandpoint, Idaho. President Susan Daffron says, “Because of the economy, fewer people are going to big publishing shows like Book Expo. I’m in Idaho and getting to New York isn’t exactly a picnic! We knew we weren’t the only publishers who wanted easier access to book publishing education and information, so that’s why we created SPOC last year. Our goal is to help more people learn how they can self-publish quality books, so anyone can attend SPOC live for free.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars, a log in for the exhibit hall and discussion area where they can ask questions and “virtually mingle” with other authors and publishers, and access sponsor benefits, including the discount code on the book promotion package from Send2Press. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of additional bonus materials.

For more information about the Self-Publishers Online Conference, visit the Web site at SelfPublishersOnlineConference.com . For information about Logical Expressions, Inc. visit: www.LogicalExpressions.com .

For more information about Neotrope’s Send2Press services for small to medium business promotion, visit: www.Send2Press.com .

Authors and self-publishers can attend SPOC when they have time in their schedule. There is no charge for a Basic Attendance pass. Attendees can wander the virtual exhibit hall, take part in online conversations, attend informative teleseminars, participate in Q&A roundtable discussions, and discover helpful information about writing and publishing quality books.

Fifteen publishing experts will offer information and advice for both aspiring and veteran self-publishers:
* Kate Bandos, publicity expert who has worked with hundreds of publishers and authors will talk about “DIY Book Promotion”
* Peter Bowerman, author of The Well-Fed Self-Publisher will explain how to “Build Your Own Well-Fed Empire”
* Susan Daffron and James Byrd, owners of Logical Expressions, Inc. and author of Publishize: How to Quickly and Affordably Self-Publish a Book that Promotes Your Expertise will discuss how to “Finish Your Book the Publishize Way”
* Janet Goldstein, a NYC-based publishing and strategy consultant will present the “Platform Manifesto for Authorpreneurs”
* Mark Victor Hansen, co-author of the best-selling Chicken Soup for the Soul books will share “Wealthy Writers Wisdom”
* Hobie Hobart, co-owner of Dunn and Associates will explain how to go from “Book Cover to Blockbuster Brand”
* John Kremer, author of 1001 Ways to Market Your Books will present “Book Promotion 101: The Secrets to Book Marketing Success”
* Mark Levine, author of the Fine Print of Self-Publishing: The Contracts and Services of 45 Self-Publishing Companies Ranked, Analyzed, and Exposed will explain “How to Avoid Publishing Pitfalls”
* William Patterson, internationally recognized book marketing, business and wealth coach will share “How to Turn Your Product Line into a Fortune”
* Dan Poynter, self-publishing guru and the author of the bestselling Self-Publishing Manual will discuss “Self-Publishing Past, Present, and Future”
* Fern Reiss, author of the Publishing Game series of books and director of the International Association of Writers will explain “How Self-Publishers Can Thrive in Today’s Publishing Climate”
* M.J. Rose, international bestselling author of 10 novels and creator of AuthorBuzz promotion service will reveal how to “Buzz Your Book”
* Penny C. Sansevieri, media relations expert and author of Red Hot Internet Publicity will present “How to Leverage Social Media for Profit”
* Peter Winick, consultant to thought leaders, authors and gurus will explain how to “Develop and Execute a Strategy to Monetize Your Platform”
* Marcia Yudkin, creative marketing expert and author of 11 books will present “Writing Without Angst.”

Attendees can register online at www.SelfPublishersOnlineConference.com . A free Basic attendance pass gives participants live call-in access to the teleseminars and a log in for the exhibit hall and seminar handouts. Paid Standard and Premium passes offer access to the seminar recordings and a wide range of bonus materials.

About the Self-Publishers Online Conference:
The Self-Publishers Online Conference (SPOC) is being put on by Logical Expressions, Inc. (www.LogicalExpressions.com). SPOC gives sponsors an opportunity to showcase products and services to attendees who are seeking information about how to become a self-published author. The event consists of teleseminars with self-publishing experts and a virtual exhibit hall and conference rooms, which feature sponsor, exhibitor, and speaker information. More information is available at www.SelfPublishersOnlineConference.com .

About Logical Expressions, Inc.:
Logical Expressions is a software and publishing company based Sandpoint, Idaho that is owned by Susan Daffron and James Byrd. The company offers affordable books, software, tools, and services that help businesses with print and online publishing projects. In addition to publishing its own series of books, Logical Expressions offers book production and consulting services to help guide people through the steps to become successful independent self-publishers.

Event sponsors include Neotrope®, whose Send2Press® Newswire service (www.Send2Press.com) will be providing both promotional services for the event, as well as discounts on book promotion packages for attending book authors and small publishers. See SPOC Web site for more information.

Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. During the session, participants will review examples of some of the industry’s best practices and case studies, including: Stacy’s Pita Chips, Little Debbie, Sopakco, CafeMom, Hungry-Girl.com, and Whole Foods Market.

When asked about the session Katz replied, “Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like web optimization, database marketing, and customer service.”

The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:
1. Build competitive web presence.
2. Build and harvest customer/consumer databases.
3. Leverage customer service 2.0.
4. Monitor and listen to target consumers.
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.
6. Network and develop business with business social media; leverage LinkedIn.
7. Market consistently across media.
8. Measure and refine programs.

About Katz Marketing Solutions:

Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.

The Personal Democracy Forum has recognized the growing interest among European politicians to create a more transparent and engaging political process, one of the side effects of Barack Obama’s campaign in 2008. Ravi Singh will be focusing his speech on Social Networking sites, and how these are an effective tool for expanding participation for all politicians and voters

At this event, ElectionMall will re-launch www.ElectionMall.eu – its new website dedicated to tailoring technology to European political and cultural behaviors. Currently, 76 percent of European Internet users are utilizing social networking sites, and there is a high internet penetration in most countries.

“The first ever PDF conference to be held in Europe is an ideal venue for the re-launch of ElectionMall.EU,” stated Singh. “I could not be more excited about sharing our best practices with the European market and helping them start their own political Internet revolution.”

ElectionMall has decided to re-release its new website after the company received numerous requests from European politicians for insights on utilizing the Internet for their campaigns. Previously, the company has worked with several members of the EU Parliament, using its Brussels office as an ElectionMall Europe headquarters. The Brussels office stands as a division of ElectionMall’s international franchises, such as the offices in Mexico City, in addition to newly opened offices in Ukraine and Malaysia.

“The EU has a lot of potential for growth in this area. ElectionMall has recognized it, and now so has PDF, and I’m happy to just be a part of it,” comments Singh.

For information on interviews with CEO Ravi Singh, please contact Edita Smajic at edita@electionmall.com, or via telephone at +32 474 79 41 32.

About ElectionMall, Inc.

Established in 1999, ElectionMall.com is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into 5 specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.

For more information, visit www.electionmall.com .

Advertising opportunities are available from now until April 28, 2010 and include email newsletter advertising, stand-alone email advertising and Web site advertising. All advertisers who purchase at least a 10-feet x 10-feet booth in one Ski Dazzle(R) Show receive a 15 percent discount on all email or Web site advertising purchased from September 8, 2009 to April 28, 2010.

Email Advertising is geo-targeted and available for four regions: Los Angeles, Midwest, Bay Area, and Sacramento. Stand-alone emails are available the week after the Ski Dazzle(R) Show for the respective region until April 28, 2010.
* Newsletter Email Ad Banner Pricing (CPM): $50 and $25
* Stand-Alone Email Pricing (CPM): $100.

Web Advertising is geo-targeted by regional Web site and available for five Web sites:
SkiDazzle.com, Los Angeles, Chicago, Bay Area and Sacramento
* Web site Ad Banner Pricing (CPM): $100.

Reserve advertising by calling 949-497-4977 ext 49 or email greg@skidazzle.com.

EXHIBITOR BOOTHS:
Los Angeles: Los Angeles Convention Center – October 29, 30, 31 and November 1.
Booth space starts at $1,600 for 10-feet x 10-feet.

Chicago: Donald E Stephens Convention Center – November 6, 7 and 8.
Booth space starts at $1,100 for 10-feet x 10-feet.

Bay Area: San Jose Convention Center – November 13, 14, 15.
Booth space starts at $1,300 for 10-feet x 10-feet.

Sacramento: Cal Expo Fairgrounds – November 21 and 22.
Booth space starts at $1,000 for 10-feet x 10-feet.

Online Exhibitor Documents are available online at www.skidazzle.com by clicking into “Shows & Sales” and then “Exhibitor Docs.” Reserve Booth Space by calling 949-497-4977 ext 46 or email denise@skidazzle.com.

Ski Dazzle(R) markets events, deals and travel year-round to skiers and snowboarders with active lifestyles. Ski Dazzle(R) brings the industry four Ski & Snowboard Shows and social networks on the Ski Dazzle Web site, MySpace and Twitter along with other online communities for skiers and snowboarders.

“Think Big Work Small was conceived after decades of observing how the most successful mortgage lending professionals always seem to work smarter not harder,” said Tim Kearns, Chief Executive Officer of TBWS. “The mXpo.net 2009 Virtual Trade Show is an ideal venue to demonstrate the ease and impact of targeted database marketing through lender-created, Internet-shared video.

According to Kearns, during a 4-month study of nearly 1,000 industry professionals in 2008, the users of TBWS’s Video Marketing Engine 2.0 showed a 67 percent increase in production over a control group during the same period. One small change in how they stayed in contact with their databases – through video – made all the difference for these real estate and mortgage professionals. With version 3.0 due on the market in the fall of 2009 and TBWS’s newest product, Rate Alert, with over 12,000 subscribers it has quickly become the most utilized and trusted rate monitoring service in the industry. TBWS has moved from an interesting concept to a proven success story in less than two years.

mXpo.net offers mortgage professionals from wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, to mortgage technology and services vendors the opportunity to congregate via an Internet portal, eliminating costly travel and lodging expenses, while ensuring a concentrated and productive educational experience.

“mXpo.net is a web-based interactive tradeshow alternative that complements traditional tradeshow strategies, offers business development innovations and allows for demonstrations of Internet or Web 2.0-style marketing platforms in their native environment,” said mXpo.net 2009 event director Camilla Dominguez. “ThinkBigWorkSmall.com is the kind of mortgage industry services provider that is ushering in a new era of web-based tools built to create a hyper-productive web-based mortgage marketplace.”

mXpo.net 2009 is being held during the mortgage industry’s busiest trade show season as an alternative for mortgage professionals making decisions about the best use of travel and education budgets. Through August 31, mXpo.net 2009 attendees pay only $99 for full-access to the two-day event.

About Think Big Work Small

Founded in 2007 by real estate and mortgage industry entrepreneurs, TBWS provides a variety of video and Internet based tools and rate alert services to real estate and mortgage industry professionals. It also hosts a daily program (www.TBWSDaily.com) with timely and relevant news for the industry. Born in the most battered market in the real estate and mortgage industry’s history, TBWS was created to perfect and refine business tools and practices that take a minimum of effort or training, but that deliver significant, predictable results. Think Big Work Small is a California corporation located at 3700 Hilborn Road in Fairfield, California, 94534.

About MXpo

mXpo.net is an industry-sponsored virtual trade show, conference and educational content platform for mortgage professionals including wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, and mortgage technology and services vendors. For information about attending, sponsoring, or exhibiting at mXpo.net 2009 Virtual Trade Show, contact mXpo at (877) 257-2301.

“mXpo selected DepthPR to reach mortgage professionals from wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, to mortgage technology and services vendors with our opportunity to experience a different kind of trade show experience,” said mXpo 2009 event director Camilla Dominguez. “Their ability to share our vision for a Web-based interactive trade show alternative that will complement traditional trade show strategies, offer business and career development innovations, and create professional networking advantages cinched the deal.”

“Trade shows can be invaluable career and business development venues for mortgage lenders, technology vendors and service providers, now mXpo.net is extending an opportunity to measurably improve trade show options,” said DepthPR principal Kerri S. Milam. “Our role is to heighten awareness of the October 7 – 8 event, and to engage the multi-dimensional real estate finance industry in the advent of an exciting interactive educational and marketing channel.”

About mXpo, Inc.

mXpo is an industry-sponsored virtual trade show, conference, job fair and educational content platform for mortgage professionals including wholesale and retail originators and loan officers, loan processors and back office personnel, executives and owners, and mortgage technology and services vendors. For information about attending, sponsoring, or exhibiting at mXpo 2009 Virtual Trade Show, call (877) 257.2301.

About Depth Public Relations, LLC

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to the financial services industry, including Top 50 mortgage technology vendors and service providers. It offers precision messaging strategy, keyword analysis and deployment, industry-specific B2B networking through online communities and business media outlets, content development and placement, and organic search engine optimization (SEO) to strengthen brand reputation. For more information about Depth Public Relations, LLC, services visit www.DepthPR.com.

Currently, much budget is spent despite marketers being unable to identify which combination of activities has the greatest growth potential, and without knowing what specific effect individual activities are having on market share. This MasterClass will show attendees the main approaches now available that can help a company determine where and how its marketing activities can work together and which synergistic combinations will deliver profitable value growth. Dr. Andree Bates will also provide attendees with ideas on how to put return measurements to work for their own brands.

Dr. Bates has already guided hundreds of Pharmaceutical Marketing Directors to financial success with their brands. Now, she is presenting her MasterClass for one day ONLY in London, UK, on Friday, 12th June 2009. By attending the Pharmaceutical Marketing ROI MasterClass, you will be able to apply these approaches to your own marketing after the Workshop.

WHO: Eularis

WHAT: MasterClass on the latest techniques, strategies and analysis approaches for knowing how to measure financial impact of sales and marketing activities

WHEN: 12 June 2009

WHERE: 1 Northumberland Avenue, Trafalgar Square. London

About Eularis
Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, whose reliance on historical or analogue data reduces their accuracy, Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance. Co-headquartered in London and New York City, although working internationally, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.

For more information about Eularis, visit www.eularis.com.

“Using available tools in web analytics and search engine optimization is the key to identifying the needs of your business customers and developing a relationship with them,” explained Lenos. “The opportunities are there. But very few B2B companies know how to use them.”

Marketers who visit BRCmarketing.com and register for the Online Marketing Summit before November 1, 2008, can save $700 off the regular $1695 fee.

BRC Marketing is a full-service business-to-business direct response and interactive agency whose clients include Teradata, Reynolds and Reynolds, Cintas Corporation and SRA/McGraw-Hill. BRC Marketing is based in Dayton, Ohio, with an office in Silicon Valley, California.

More information is available at: www.BRCmarketing.com or www.OnlineMarketingSummit.com.

[tags]Online Marketing Summit, BRC Marketing Inc, Doug Lenos[/tags]

While mobile couponing has become an increasingly popular marketing tool, PlumReward has designed a system that enhances marketing while fostering customer loyalty.

PlumReward

So, how does it work? A customer comes into the store and has the option of entering his cell phone number into a PlumReward device. He is then asked if he wishes to receive coupons and other promotions via text messaging. PlumReward then tracks and logs subsequent visits. Customers can also earn free items/discounts based on number of visits, even if they opt not to receive coupons on their cell phones.

Business benefits include: increased revenue; no more loyalty cards; real-time marketing; and customer tracking. Businesses can also communicate with customers at ideal times such as right before the lunch hour when they are most likely to make purchases.

And, while other mobile couponing companies require customers to install software to their phones, PlumReward does not. It also operates with any phone that can receive text messages.

“We offer less start-up friction,” Goodyear says.

Current clients include: Jersey Mike’s Subs, Buffalo Wild Wings, Arby’s, Hollywood Tans, Planet Smoothie, Quiznos Subs and Pizza Hut.

Best new product winners will be announced on September 6 at 3:00 p.m. in the New Product Gallery, booth 1269. PlumReward will be exhibiting at booth 1470.

To learn more, visit: www.PlumReward.com.

[tags]PlumReward LLC, Jonathan Goodyear, Florida Restaurant and Lodging Show, Mobile Coupon system[/tags]