Voices.com supported VOICE 2007 and 2010 in previous years through sponsorship, social media reporting and editorial coverage, extending the reach of the conference to a global audience hungry for the latest news, information and trends observed during the industry conference.

“Voices.com is thrilled to sponsor VOICE 2012, an event unlike any other, drawing voice actors and experts from around the world. We look forward to the privilege of being among our customers, industry personalities and the voice over community as a whole. Those representing our team are eager to bring the Voices.com experience to VOICE attendees, to share our unique knowledge and inspire everyone we meet,” Stephanie Ciccarelli, Co-founder and Chief Marketing Officer of Voices.com, said.

“We are extremely excited about the support of Voices.com!” said James R. Alburger, an Executive Producer of VOICE. “Partnering with this leader in the voiceover industry is a tremendous opportunity for us. We know that all those in attendance will greatly benefit from this joint effort.”

The conference takes place June 13 – 16, 2012 with the VOICE Red Carpet Reception kicking off the conference on the evening of June 12. To learn more about VOICE 2012, visit: http://www.voices.com/voice2012 .

About VOICE 2012:
VOICE began as an idea to bring the fragmented world of voiceover talent together and has developed into the world’s largest and only international voiceover convention – The VoiceOver International Creative Experience. VOICE focuses on a three-tiered theme for its attendees: Education in both the performing craft and the business of voiceover; Technology knowledge for voice recording and home studios; and building a Community of like-minded professionals.

About Voices:
Voices.com is the industry leading website that connects businesses with professional voice talents. Small businesses and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice actors with the assistance of Voices’ innovative SurePay(TM) payment service and award-winning Web application. Voices has a global network of over 75,000 voice actors in over 100 languages and currently serves 163,694 members online. Clients include Microsoft, Cisco, Nintendo, The Los Angeles Times, Glam Media, The Make-a-Wish Foundation, US Army and tens of thousands more.

“One of the most valuable assets a business can invest in is valuable, strong, targeted content on their blog to guide the website visitor through the qualification process,” said Westerberg. “Duct Tape Marketing refers to this as the Marketing Hour Glass. The prospect experience involves specific stages: Know, Like, Trust, Try, Buy, Refer, Repeat. Online content should facilitate a prospect’s movement through those marketing stages.”

Once a collection of strong content is published on the website or blog, Westerberg advocates the use of social media platforms such as Twitter and Google+ to circulate the information. “Social media platforms have gathered target audiences. It’s up to business owners to develop online networks and share the benefit of the solutions they’ve developed and deployed for other businesses.”

“The more complicated the solution, the more benefit there is to regular blogging,” explained Westerberg. “Business owners can highlight products, services and methodologies through blog posts. This will serve to give website visitors a productive and satisfying web experience.”

Gathering 2011 is the annual Duct Tape Marketing conference for authorized Duct Tape Marketing consultants.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC (www.dawnwesterberg.com) serves companies from coast to coast and border to border with marketing strategy, marketing message development, campaign and content creation and online marketing. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, collaboration, and measured results.

You can read Dawn’s blog at: http://citizenwire.com/news/citizen-articles/dawn-westerberg-blog .

In her presentations, Westerberg will cover how to approach online content and social media in a strategic manner with high consideration for what website visitors are likely to be searching for. “It’s important to address the needs of online buyers by making it easy for them to answer the questions they need to move forward in the buying process. A well thought out online strategy accomplishes that, differentiates the business, and increases the number of qualified opportunities for business owners.”

“Business owners need to be cognizant that buyers are approaching their selection of products and services purchases in a whole new way – by doing their own research online before they ever initiate contact,” said Westerberg. “Therefore it’s crucial that the company has a strong online presence with rich and compelling content on their websites to fulfill the buyer’s informational needs.”

Westerberg is a frequent speaker on B2B Marketing and has presented to audiences throughout the United States on a variety of marketing topics including Inbound Marketing, Social Media, Marketing Strategy, Content Creation and Marketing Metrics. She assists B2B professional firms in developing marketing strategy and tactics for business growth and brand awareness.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg is the president of Dawn Westerberg Consulting LLC (http://dawnwesterberg.com). An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

In “See Your Customers Through an Ethnographic ‘Lens on Life,’” Winn will explain how financial services companies can discover a comprehensive view of individuals’ lifestyles, behaviors and attitudes through a well-designed ethnographic research program.

Where: ABA Marketing Conference, Marriott Baltimore Waterfront in Baltimore, MD. When: Monday, September 19, 2011; 10:15 – 11:45 a.m.;
Speaker “Meet and Greet” Spotlight from 12:30 – 1:00 p.m.

CMI’s Winn will share case studies from financial institutions and other industries to demonstrate the valuable benefits of ethnography:
* Deepen your understanding of how and when you can accomplish strategic marketing research initiatives with ethnography.

* Based on specific business issues in financial services, learn tips for customizing the ethnographic approach.

* Witness how financial institutions bring their customer segments to life, develop and test new products, and improve marketing strategies and sales communication as a result of ethnographic insights.

ABA’s Marketing Conference provides insights on marketing in the financial industry. ABA represents banks of all sizes and charters, and is the voice for the nation’s $13 trillion banking industry and its 2 million employees.

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit http://www.cmiresearch.com .

“B2B marketers must communicate their message and showcase their expertise in a whole new way,” said Westerberg. “What used to be handled by phone and onsite demonstrations, buyers now expect to find online in the form of articles, videos, and white papers. Only when the buyer is convinced that your company can help them are they interested in engaging face to face. Therefore, B2B marketers have to strategically create, publish and promote valuable, memorable, and frequent content. There’s been a fundamental change from outbound marketing to inbound marketing.”

Over 4,000 attendees are expected for the conference, which will be held July 10-15, 2011 at the Gaylord National, 201 Waterfront Street, National Harbor, Maryland.

The presentation will examine changes in buyer behavior in since the economic downturn in 2008 and how B2B marketers need to examine their strategy and tactics in order to effectively reach and influence today’s buyers.

Joining Westerberg in the presentation will be Sage Business Partners and Dawn Westerberg Consulting LLC clients Jeannie Huckstep, Huckstep & Associates (www.huckstep.com), Kent Hollrah, JMT Consulting Group (www.jmtconsulting.com), and Mike DeRosa, DeRosa Mangold (www.derosamangold.com).

Westerberg is a frequent speaker on B2B Marketing topics and has presented to audiences throughout the United States on a variety of marketing topics including Inbound Marketing, Social Media, Marketing Strategy, Content Creation and Marketing Metrics. She assists B2B professional firms in developing marketing strategy and tactics for business growth and brand awareness.

About Dawn Westerberg Consulting LLC:
Based in Austin, Texas, Dawn Westerberg Consulting LLC serves companies from coast to coast and border to border. Dawn Westerberg (http://dawnwesterberg.com) is the president of Dawn Westerberg Consulting LLC. An Authorized Duct Tape Marketing Consultant, she invites business owners to “Fall in Love with Your Business Again” through sound marketing strategy, creative collaboration and inspired performance.

The Mid-America Food Processors Association provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest.

Katz will discuss how mid-sized food companies and brands should manage internal and external communications to avoid typical food company crises, have crisis management marketing strategies in place, and mobilize external communication to protect consumers and restore the company’s reputation.

According to Katz, “Food companies must protect the quality of their products and brand reputation. Even companies with impeccable quality assurance, product development, and supply chain processes have product recalls and other food safety crises. Upfront planning and proactive communication ensures that your company can survive, and thrive during a media crisis.”

The presentation will offer attendees practical ways to avoid product recalls and other food safety crises, and address them if they do occur. The techniques include:
1. Effective product development processes;
2. Comply to product specifications;
3. Independent quality assurance communication;
4. Cohesive and responsible external communications;
5. Partner with regulatory agencies;
6. Effective media relations;
7. Harness social media;
8. Rebuild consumer trust and loyalty.

About Katz Marketing Solutions:
Katz Marketing Solutions (www.katzmarketingsolutions.com) is a brand and marketing consulting firm that specializes in growing food and beverage and brands and businesses and is based in Columbus, Ohio.

Major artists routinely extend their brand into clothing, perfumes and other types of licensing arrangements, and now emerging artists may grow their own brands as they play an important role in brand marketing campaigns. In addition, audio has become a vital element of a company’s brand identity, affording additional opportunities for artists to participate one more business aspect of the music business.

“The positive side of the digital demise for traditional music marketing is a dramatic rise in companies creating opportunities for artists, publishers and labels to market in new and nontraditional ways,” states Cheryl Hodgson of the Hodgson Law Group, and Past President of the CCC. “Artists, talent and music itself are now important partners in brand marketing and enhancing the brand message, while affording a platform for greater exposure of creativity,” Hodgson adds.

The panel, which will be moderated by Hodgson, “will provide a thought-provoking and inspiring evening for artists, publishers, labels, attorneys, advertising pros, and brand managers,” she notes.

Speakers set for the evening are:
Kyle Hermans, Brand Innovation Strategist, Synecticsworld. He has worked within the innovation, advertising and marketing arena in both full service advertising and concept design in his native South Africa, Europe and the US. His recent clients include Levi Strauss, Cisco, Nestle, Unilever, Reckitt Benckiser, J&J, TD Bank, Taco Bell, KFC, Pizza Hut, Coke, Powerade, Google, LinkedIn, and Queensland Rail.

Jody B. Friedericks, Vice President & Executive Creative Director, DMI Music and Media Solutions. He oversees all creative for the six divisions of the company, including the interactive division, all new business pitches, and the brand strategy work for blue chip clients ranging from Nestlé, Delta Airlines, General Mills, Build-A-Bear Workshop, Cisco, and Ford.

Jennifer Lyneis, President, UE 3 Promotions. She was AC record promoter of the year in 2008 and has worked with artists such as Jack Johnson, Brian McKnight, Nelly Furtado, and Barry Manilow. UE 3 is a leader in artist development, radio promotions, corporate sponsorship and music licensing for film, television and video.

Bruce Sterling, AEI Entertainment. Writer, producer, musical and artistic director to superstars and emerging artists including Beyonce, Christina Aguilera, Mariah Carey, Pink, Jennifer Lopez, Kelly Clarkson, Alicia Keys, Nelly Furtado and others, he is also producer of special events including Grove Summer Concert Series and The American Idol Tour.

Greg Weisman, Silver & Friedman. Serving as “outside general counsel” for more than 100 brands in the apparel, footwear and accessories communities, he also represents several high-profile musicians, athletes, actors and celebrities in connection with their merchandising, endorsement, branding and other non-entertainment and off-the-field business endeavors.

Cheryl Hodgson, Hodgson Law Group (panel Moderator). Hodgson has participated in several landmark cases related to trademark and music-related matters, including cases involving entertainment trademark disputes. Her practice focuses upon deals in the music and entertainment industry, Internet and new media, licensing, endorsements and international brand protection strategies.

When and Where:This special CCC program will take place Tuesday, March 8, 2011 at the Courtyard by Marriott Hotel, 15433 Ventura Blvd., Sherman Oaks, CA 91403 (near Sepulveda & Ventura Blvd., just West of the 405 freeway). The parking entrance is on Orion Avenue and parking is free with validation at the event. Check-in is at 6:15 p.m., cocktails begin at 6:30, dinner at 7:00 with the presentation to follow. Cost is $40 for CCC members and college students with I.D., $50 for non-members.

About the California Copyright Conference: The California Copyright Conference was established in 1953 for the discussion of copyright-related areas pertaining to music and entertainment. The CCC encourages, fosters and promotes an interest in all materials relating to copyrighting and other protection of intellectual and creative properties.

MCLE credit is available for all CCC programs.

To reserve a seat for the March 8th dinner program, or for more information on The CCC, visit http://www.theccc.org or call 818-379-3312.

What: Attendees of this top-notch, three day, mobile marketing conference will learn, from a variety of speakers, case studies and workshops, how to take advantage of the many marketing opportunities mobile offers. With two workshops, each crafted to provide attendees with the most recent and useful mobile skills, two full conference days and an abundance of networking time, GSMI’s Mobile Marketing Summit is sure to be the mobile conference of 2011!

Secure your seat today for an opportunity to get insight from in-depth case studies by brands such as, The Weather Channel, Google, Steve Madden, Mashable, Porter Noveli, and Nokia. Get insight from top minds in mobile marketing, such as, Josh Koppel, creator of Esquire Magazine’s iPad app and Apple’s iPhone app of the year winner, Lucas Buick. Want to send your entire marketing team? We offer group discounts!

When: April 26, 2011: Workshops; April 27-28, 2011: Conference.
Where: Marines’ Memorial Club & Hotel; 608 Sutter Street, San Francisco, CA 94102.
Who: Chief Executive Officers, Chief Marketing Officers, Chief Branding Officers, VPs, Directors and Managers of: Marketing, Branding, Business Strategy, Customer Relations, Social Media, Media Sales, Public Relations, Online Community Managers, Social Media Assistants, Social Media Strategists, Business Development, Word of Mouth Gurus, Community Marketers.

How: Detailed information about workshops and conference, including package details, prices and keynote speakers can be found at: http://mobilemarketingstrategiessummit.com/ . .

More information about Global Strategic Management Institute and Mobile Marketing Strategies Summit can be found at: www.gsmiweb.com .

About GSMI:
GSMI is dedicated to creating rich environments for learning, networking and ensuring their attendees have great experiences. GSMI hosts dozens of conferences, around the world, each year. They are leaders in their industry and strive to always provide the best, most relevant, speakers, quality workshops and the right environment to both network and learn.

Where: The Hilton San Diego Bayfront in San Diego, CA. When: Monday, November 8, 2010. What: Segmentation Symposium and Future Market Research Leaders Education Series at IIR’s The Market Research Event.

* 8 a.m. – 5 p.m.: Segmentation Symposium: Bill Salokar and Jean Fasching, vice presidents, business development, will chair and moderate the all-day Segmentation Symposium.

* 10 a.m. – 10:45 a.m.: Segmentation Presentation: Dr. Christina Liao, vice president, marketing science, and Mike Mabey, account manager, will present “Redefining Segmentation: Using Decision Pathway Segmentation to Link the Motivations of Why & How Consumers Make Decisions With Actual Choices” highlighting a new effective way to identify customer segments that can guide internal stakeholders to target the right customers. They will use an actual case study to illustrate.

* 10:30 a.m. – 12 p.m.: Future Market Research Leaders Education Series: Jean Fasching, vice president, business development, will co-present “The Research Arsenal” with Dr. William MacElroy, president, Socratic Technologies, where they will provide guidance and advice for using a wide variety of research methods based on “Who + Where + with What + When = How.”

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

“We’ve asked Dawn to present on social media in order to help nonprofits bring visibility to their mission and accomplishments in the community,” says Jeannie Huckstep, co-sponsor of High Road to Success Conference and managing member of Huckstep & Associates. “Dawn is an engaging speaker who successfully gives the audience practical advice that they can bring back to their organizations and easily put into practice.”

Westerberg will present two sessions, “Content is King – Fine-tuning your website and blog to deliver for your organization” and “Social Media – How it can spotlight your nonprofit.” The first session will focus on the critical content every nonprofit should have on their website and blog while the second session will instruct on how to use social media to drive traffic to the content.

“Nonprofits have a powerful story to tell. Their programs enrich communities, assist those in need, strengthen families, and educate children and adults alike,” states Westerberg. “Social media provides a platform for increasing communication about their mission which in turn can reach more people that may benefit from their services as well as potential donors and volunteers who wish to contribute to the mission.”

While many social media platforms are designed for ease of use and are often free of charge, coordinating the use can be overwhelming and building the network can be daunting. “The sessions will serve to explain and simplify the process and attendees will leave with a checklist and action plan,” notes Westerberg.

The High Road for Success Conference will include information and best practices around financial management, reporting and human resources in addition to Westerberg’s social media sessions.

Dawn Westerberg is the president of Dawn Westerberg Consulting LLC, a marketing strategy consultancy company assisting nonprofits and professional services firms from coast to coast and border to border. The author of “Fall in Love with your Business Again” (www.dawnwesterberg.com) a marketing blog, Westerberg assists executives and business owners in implementing effective marketing strategies.