Category Archives: TV and Radio

TV and Radio News – Industry news about broadcast industry, ad spots, talent and technology

Ravi Singh 2011

Political Marketing Expert Ravi Singh interviewed on CNN en Espanol

WASHINGTON, D.C. /Advertising Industry Newswire/ — On Monday, January 31st on Cala, journalist Ismael Cala will interview Ravi Singh, a young Indian marketing guru who has been behind several digital political campaigns around the world. With his company ElectionMall.com, Singh continues to be a pioneer in digital political campaigns.

Among his many campaigns, the most successful one was created for current Colombian President, Juan Manuel Santos, where he helped Santos gain online support during his electoral campaign.

Singh will talk about the digital revolution in Latin America and the importance of Social Media as a means of communication in the political and business world.

Moreover, Singh will reveal his 10 tips to open and manage a successful Twitter account.

Cala, Monday through Friday at 9 p.m. (ET) on CNN en Espanol (for channel information, please contact your cable provider).

About CNN en Espanol:
CNN en Espanol, CNN’s independently produced 24-hour network in Spanish, provides continuous news coverage of major world events, live breaking coverage supported by context and in-depth analysis, worldwide business and financial news, global weather updates, sports and feature programming on such topics as health, technology and entertainment. It is currently available in 25 million cable and DTH households throughout Latin America, and 5 million households across the United States. In its 13 years, the network has set the standard for credible, timely and relevant news coverage that offers viewers a unique way to engage with their world, providing them with all the news, information and actuality they need to stay informed and make smart decisions to secure their futures.

About ElectionMall, Inc.:
Established in 1999,ElectionMall.com, a strategic partner with Microsoft for the campaigns and elections space,. is a non-partisan world leader in providing on demand Cloudbased solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, & votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C, Chicago and L.A. with international offices in Brussels, Belgium & Bogota, Colombia. For more information, visit www.electionmall.com or call 1-888-932-2946.

cheapoair

CheapOair Launches its first TV Ad Campaign: ‘Get There For Less’

NEW YORK, N.Y. /Advertising Industry Newswire/ — CheapOair, a top 10 online travel booking site, announces the launch of its first ever television campaign today. The 30-second ads feature the tag-line “Get There for Less,” an expression of the company’s commitment and brand promise to put quality and value first for smart shoppers who continue to demand the best of both even in the post recessionary market.

The ads use humor to demonstrate the consequences of not booking with CheapOair, versus the benefits of being able to do more when you “Get There for Less” when relying on CheapOair for your travel needs.

Sam Jain, CEO, commented: “This exciting new campaign speaks to exactly who we are as a brand. TV is a new strategy for CheapOair and as we head into our 6th year we believe this is the right time to expand our marketing efforts. TV is a natural evolution from our current digital marketing and will help build awareness among a larger audience and introduce more people to the brand.”

The TV campaign launches December 6th and will run through the end of the year on demographically and contextually targeted National Cable Networks such as BBC, DIY, Headline News, Travel Channel, MSNBC, National Geographic and will be promoted on the CheapOair blog and social media networks.

The campaign aims to cement CheapOair’s position as the place for savvy travelers to go for value and service by promoting its wide range of discounted airfares, every day low price guarantee, and 24/7 customer service. The campaign tests two different offers, round trip flights for under $199 and vacation discounts on air and hotel packages for travelers looking for one stop shopping, and will be supported by our ongoing online advertising, email and affiliate marketing tactics.

About CheapOair:
CheapOair is one of the top 10 largest online travel booking sites and a leading supplier of airfares, hotels, car rentals and vacation packages. Backed by Travelong, which ranked 13th in the industry in Travel Weekly’s esteemed 2010 “Power List,” CheapOair offers the best in value with attractive solutions for today’s savvy traveler. Their portfolio of products include over 100 million airfare combinations on over 400 airlines, low airfare guarantees, 100,000 negotiated hotel rates and the technological foundation to deliver affordable tickets to every region in the world.

Your Internet Marketing Show

Palm Harbor-based Internet marketing consultant Len Dozois will launch Your Internet Marketing Show Aug. 7

PALM HARBOR, Fla. /Advertising Industry Newswire/ — Palm Harbor-based Internet marketing consultant Len Dozois will launch Your Internet Marketing Show on Saturday, August 7, 11 a.m. to noon on WTAN-AM 1340, Clearwater, Florida, and WDCF-AM 1350 Dade City. Live show audio and video will be streamed online.

Citing an absence of Internet marketing advice in the Tampa Bay talk show market, Internet marketing specialist Len Dozois today announced the broadcast schedule for Your Internet Marketing Show premiering Saturday, August 7 from 11 a.m. to noon on AM 1340 in Clearwater and AM 1350 in Dade City. The show is also streamed live on the Web.

Mr. Dozois is Managing Director of CopySurgery, LLC, a Palm Harbor-based Internet marketing company serving clients in North and South America, Europe and Asia, The show is dedicated to helping new and established business owners increase online and offline traffic and improve their online sales process.

“If you run a business of any type and your prospects and customers can’t interact with you online, you’re losing money,” according to Dozois. “Your Internet Marketing show will help you increase your online presence, improve the quality of your site, and make more sales,” Dozois added.

Len and his invited guests will discuss a wide variety of “how to” topics aimed at helping business owners drive more traffic, increase conversions, and build customer and brand loyalty using proven internet marketing tools and techniques. Listeners are welcome to call in during the show to discuss their specific internet marketing issues.

“There are thousands of under-performing business Web sites in the Tampa Bay area alone and, believe it or not, there are also thousands of businesses that still do not have an Internet presence,” according to Dozois. “Anyone in either of those situations will definitely benefit by listening to the show,” he added.

Visit www.YourInternetMarketingShow.com to learn more. Visitors to the site are encouraged to sign up for the free Insider’s Club so they can receive a variety of free products and services as well as how-to articles that expand on the topics discussed during the show.

Advertising and sponsorship opportunities are available for internet marketing-related companies and service providers.

About Len Dozois:

Len Dozois is an Internet Marketing and Web Technology specialist and partner in CopySurgery, LLC, a global internet marketing consulting company serving clients in 40 countries. He is also the former Director of Internet Marketing for Systemax, Inc. (NYSE:SYX), the parent company of CompUSA, Circuit City, and TigerDirect, as well as the co-founder of a company ranked #134 on the Inc. 500 before it was acquired.

Cantore Stories

Paragon Design Group Completes Broadcast Design Package for The Weather Channel

SAVANNAH, Ga. /Advertising Industry Newswire/ — Savannah-based, award-winning Paragon Design Group has recently helped brand and package, “Cantore Stories,” the newest HD show from The Weather Channel. This is Paragon’s second hire by the national cable channel, its first being a refreshed package for “Day Planner,” a weekday show that airs from 10 a.m. – 2 p.m. on the station.

“Part of why we love these larger broadcast design projects is that they give us more opportunities to create and flesh out our ideas due to the inter-connected nature of a Show Package,” said Paragon’s Lead Creative Juicer, Andrew Davies. “Plus we get to do it from the comfort of our slice of paradise here in Savannah, Georgia, even though our clients are increasingly based in other parts of the country or overseas.”

Paragon is headed by three Savannah College of Art and Design alumni, Andrew Davies, Susan Isaacs and Philip Joyner, who all made a conscious decision to trade big-city bustle for coastal-community charisma. After almost nine years in business, the decision continues to pay off in unimaginable ways.

“When we show our work to national clients they are sometimes surprised that this is the caliber of work coming out of such a small town,” commented Susan Isaacs, Paragon’s Head Strategic Focus-izer, “but more often than not, they immediately get the connection to SCAD as a huge talent resource, and quite frankly it’s not uncommon for them to say they’ve visited Savannah and would love to live here, too!”

Specifically for “Cantore Stories,” Paragon flexed its broadcast design muscle by creating the show’s logo and then providing the network with a kit of motion-graphic parts to be used for flexibility in assembling transitions, promos and other sequences. The primary challenge they had to creatively overcome was the need to develop a customized end title treatment to correspond with the show’s differing locations and weather conditions. Knowing they couldn’t possibly produce all of the necessary parts for each individual show, Paragon capably met the show’s request by designing templates based on four major color schemes that would give The Weather Channel’s team of animators the ability to create future show elements with ease, all while remaining true to the brand.

“Since we knew we were going to be handing over the project files to TWC’s animators, we made sure that all of the effects we created were done without any special third-party plug-ins. This gave them complete freedom to re-purpose specific elements without risk of incompatibility between our machines and theirs,” remarked Davies.

As for The Weather Channel’s approval of the end product? “We had a vision for Cantore Stories and Paragon turned our words into reality,” stated Ray Sams, Creative Director of Programming and Production at TWC. “During the RFP process, a member of our review committee asked me who created the winning design pitch, an agency from New York or LA? When I replied Paragon was located in Savannah a few eyebrows raised. Paragon delivered a killer package and continues to draw attention to the Creative Coast.”

Of course, as any design studio would be, Paragon was thrilled to dig into its own toy chest of design applications and get to work. Their tools of choice? 3D elements were created in Cinema4D leaving the rest, including simulated weather elements and compositing, to Adobe After Effects.

“One of the challenges we’ve had to adapt to has been the move to HD,” said Philip Joyner, Paragon’s Head Production Maverick. “We’re dealing with some pretty large files but with some creative asset management in-house, we’re able to handle the rendering and storage of 1080p HD digital files, and deliver them with no problems. We deal with revisions and approval all online and digitally send final files via FTP. As we grow to meet even larger challenges, we now have an ally in another Savannah company, Meddin Studios, which allows for faster delivery, asset-management, and previews. With these options available, we can work with anyone, anywhere!”

The Weather Channel has always taken an innovative approach in the creation of stimulating weather programming, which aligned perfectly with Paragon’s style of creative design. TWC continues in this spirit with the addition of such improvements as enhancing graphics, maps and programming for local forecasts and national broadcasts, along with programming in High Definition (HD) from a new 12,500-square-foot facility. TWC will continue to strengthen their competitive position by delivering more visually impactful programming that gives the audience a vivid experience.

Paragon Design Group is known for creating smart design for evolving brands. Whether designing for motion graphics, print or Web, Paragon loves working with clients who are passionate about what they do and are ready to take their brands to the next level. As individuals, the members of Paragon are admittedly a little whacky, but when it comes to client work, they couldn’t be more serious.

Find out more by visiting www.iamparagon.com or 912.238.1991.

Bob Taylor Achieves RAB Accreditation as a Certified Digital Marketing Consultant

SECAUCUS, N.J. — Bob Taylor, Managing Member at Max Radio Network, LLC, has earned the coveted designation of Certified Digital Marketing Consultant (CDMC) by the Radio Advertising Bureau (RAB). According to RAB materials: “The CDMC program establishes recipients as modern-day Digital (New Media) marketing professionals who understand the interactive/digital needs of radio station web sites and web based applications for the radio station’s advertising clients and how to maximize the client’s online marketing initiatives.”

To earn the CDMC certification, Taylor undertook a rigorous course of digital/new media marketing and advertising study focusing on the currently under monetized digital/new media assets offered by local radio station web sites and culminated in a comprehensive written examination.

“My goal is to begin the process of assisting local radio station management with detailed strategic planning to generate new revenue streams from their radio station’s digital assets and web sites, while also utilizing my new CDMC certification to assist with creating branding, awareness and successful promotions for the station’s clients,” states Taylor who has worked for two decades with New Jersey and New York area radio stations, as well on the national network level and also holds a Certified Radio Marketing Consultant (CRMC) Certification from the RAB.

The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members, including almost 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales and international organizations.

Max Radio Network, LLC with offices in Manchester and Secaucus, New Jersey, specializes in custom radio station consulting services.

For more information contact Bob Taylor at rob@maxradionetwork.com or 201-864-8155.

[tags]Bob Taylor, Max Radio Network LLC, Certified Digital Marketing Consultant[/tags]

08-0903-vivatele_72dpi

Home Shopping Latino, Inc. Launches a $6 Million Dollar Media Campaign

CARSON, Nev. — Home Shopping Latino, a Delaware Corporation (OTC: HSPL), dba Viva Telecompras, announced today that they are launching their nationwide media campaign for the company and its subsidiary, Viva Telecompras. In addition, the network intends to offer its own credit card and payment plan for Miami, FL. Global Media Fund will place newspaper ads in 10,000 newspapers and news services for 24 months, delivering $6,000,000 in nationwide media campaigns. The print features are expected to reach an estimated audience of 34,000,000 readers per month.

Viva Telecompras“We are excited to be working with Global Media Fund. We believe Global Media Fund’s nationwide newspaper and radio campaigns will increase our brand awareness and generate new business for the Home Shopping Latino brand,” said Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc. “The increasing Latino market is one of the most substantial in the United States and the more people know about our product, the stronger results we expect to see.”

Home Shopping Latino, Inc., dba Viva Telecompras, is an all Spanish language television channel and online shopping website. Planned offerings include jewelry, gemstones, beauty care products, and vitamins; higher-priced items. Expecting to tap into the considerable spending power of this growing U.S. population, Viva Telecompras and its accompanying website, www.vivatelecompras.com, will fill a niche required by 10 million Hispanic homes.

HispanTelligence, the research division of Hispanic Business Inc., reports that the three main markets in the U.S., Puerto Rico and Mexico have a combined household population of 29.5 million and a combined purchasing power of over $450 billion, an attractive source of revenue for advertisers. In addition, this market is projected to increase to nearly $1 trillion in the next few years.

About Home Shopping Latino, Inc.

Home Shopping Latino is headquartered in Carson, Nevada, and is traded on the OTC under the symbol HSPL.PK (Pink Sheets HSPL). For more information about Home Shopping Latino, visit http://www.vivatelecompras.com.

About Global Media Fund, Inc.

Global Media Fund was established to help strong emerging growth companies conduct national media awareness and marketing campaigns in exchange for equity. Global Media Fund has been instrumental in the development of its portfolio companies by increasing their sales and brand awareness. More information can be found at http://www.globalmediafund.com.

[tags]Viva Telecompras, Home Shopping Latino Inc, Global Media Fund Inc, CEO Frank Celecia[/tags]

Darryl Duncan, CEO of GameBeat

Chicago Area Music Production Company Demonstrates Their Versatility with General Market and Hispanic Market Campaigns

CHICAGO, Ill. — GameBeat Studios is pleased to announce they have been awarded the contract to produce the music for the Illinois State Lottery’s 2008 summer campaign. Having beaten out several competitors, this is the second year in a row this award winning music production team has been chosen to do the music for the Lottery’s summer campaign. In 2007 they were awarded the contract which resulted in two Millennium awards for the campaign called “What Would You Do?” which consisted of 4 TV spots and 4 radio spots. This year’s campaign, called “Replay for Riches,” also includes multiple TV and radio spots. GameBeat also produced other spots for the Illinois Lottery including several holiday campaigns.

Interesting is the fact that GameBeat not only produces the music for the general market spots for the lottery, but they provide the music for the Hispanic market campaigns as well. Darryl Duncan, President & CEO of GameBeat explains, “We feel that our versatility is one of our strongest assets as a company. We can produce all styles of music and we are excited to get the opportunity to show our versatility on these Illinois Lottery spots.”

Darryl Duncan, CEO of GameBeatGameBeat’s awards seem to keep stacking up. Within the last 2 years they have won a total of 13 advertising industry awards. 8 Telly awards, 3 Addy awards and 2 Millennium awards. These awards were from their work in past Wal-Mart, Illinois Lottery and Kalahari Resort campaigns.

Having worked extensively with a variety of multi-cultural agencies, Duncan is confident his company is gaining a solid standing as a general market entity without limitations. This talented production house is readily able to compose and produce all types of music and feel they are particularly accomplished in conveying a client’s creative direction into a powerful and targeted musical atmosphere.

“We feel that we control our own destiny as a company,” Duncan asserts. “We firmly believe that with high quality music production services, solid work ethics, high moral business standards, and good ole fashion prayer, GameBeat Studios will continue to solidify their position as a leading provider of custom music production services for the vast and diverse advertising industry.”

GameBeat is also featured on the cover of the May 12th 2008 issue Screen Magazine. Heightening this great honor is the fact that the article was written by the magazine’s owner and publisher Robert Leach.

To learn more about GameBeat Studios visit their website at http://www.gamebeatstudios.com or call (708) 283-8860 or email info@gamebeatstudios.com.

About Darryl Duncan:

Darryl founded GameBeat Studios in April of 1998. Darryl is a veteran songwriter/producer with several credits in the main stream music industry as a staff songwriter for Warner Brothers and A&M records. Darryl has written for and/or produced artists such as Jeffrey Osborne, Chaka Khan, EW&F, and R. Kelly to name a few. Darryl was even a solo artist himself on Motown in 1987. After several years in the main stream music industry, Darryl decided to transition his career into other arenas and after much research and deliberation, Darryl inevitably followed his passion combining music, electronic entertainment and advertising. Thus, GameBeat Studios was born.

About GameBeat Studios:
GameBeat Studios, LLC was founded in April of 1998 by Darryl S. Duncan. Our list of services has expanded along with the type of clients we serve. GameBeat originally serviced the gaming industry and have been responsible for the music and sound design in popular game titles including John Madden Football, Microsoft’s Zoo Tycoon, The Sims and Dance Dance Revolutions to name a few. However, today the vast majority of our clients are in the commercial advertising and marketing industries. GameBeat’s advertising clients include Kraft, Motorola, Volkswagen, ComEd, Wrigley’s, Tyson Foods, Altoids, The Illinois State Lottery, Wal-Mart, McDonald’s, Sears, Toyota, Miller Beer and The Kalahari Resort hotels.

[tags]producer CEO Darryl Duncan, GameBeat Studios, music for advertising, video game sound design[/tags]

KDHD-TV LLC

Satellite Media Tour Firm KDHD-TV Adds Broadcaster Wally Dallenbach Jr. as Auto Expert

SAN DIEGO, Calif. — NASCAR racing legend Wally Dallenbach Jr, motor sports broadcaster for NBC, ABC, TNT and USA Network, joins KDHD-TV, LLC’s team of broadcasters providing live content to national and local news programs around the country. Dallenbach rounds out the roster of broadcast savvy experts covering the dynamic tech, gaming, travel and toy industries for the satellite tour/broadcast news content provider.

“The relationship with Dallenbach marks our organic growth into the automotive industry, where we can offer new, compelling demographically desirable broadcast impression opportunities,” said KDHD.TV President Kyle Williams. “I am proud that we are on the forefront of the broadcast efforts of some of the biggest names in the various industries we serve.”

KDHD-TV LLC Prior to founding KDHD-TV, Williams headed production at a Newport Beach, Ca.-based multi-media company, where he created and distributed programming for satellite and cable channels and corporate clients, primarily in the automotive, toy, high-tech, and gaming industries. As senior producer he oversaw production of satellite media tours, airline in-flight programming, video news releases, web casts and automotive vehicle press footage. Williams was Senior Producer for ESPN’s “Road Trip” series from international auto shows, including Frankfurt, Germany, Los Angeles, Chicago, SEMA, and New York.

“The addition of Dallenbach is consistent with our strategy of utilizing experienced broadcast producers, editors and subject matter specialists to create, manage, and deliver compelling content. We are delivering on the promise of growth we sought at the inception of our enterprise,” Williams said. Dallenbach, who currently calls the action Championship Off-Road Racing, NASCAR, and several other national and international racing series, has more than 27 wins in his 20-year racing career. His victories include four trips to the winner’s circle in the prestigious 24 Hours of Daytona.

About KDHD TV, LLC
KDHD.TV, LLC founder Kyle Williams is a seasoned producer of targeted Satellite Media Tours, video news release, airline in-flight programming, and web casts. With over 20 years in television broadcast journalism, Williams brings his wealth of knowledge and expertise to KDHD.TV, LLC, offering his clients a team of experts whose backgrounds include program development; satellite media tour development and placement, public relations and sales. Kyle can be reached at kyle@kdhd.tv.

Website: http://www.kdhd.tv

All trademarks acknowledged.
[tags]Satellite Media Tours, video news release, airline in-flight programming, producer Kyle Williams, KDHD-TV LLC, Broadcaster Wally Dallenbach Jr[/tags]

Magnetic Attraction spot (c) PepsiCo

JSM Music, Inc. Celebrates Its Top 10 Super Bowl Spot Featuring Justin Timberlake

NEW YORK, N.Y. — JSM Music, Inc., the largest commercial music production company in America, scored a major touch down at the Super Bowl having provided music for one of the top ad-spots during the game. JSM’s music was featured on Pepsi’s “Magnetic Attraction” advertisement which showcased the musical and acting talents of superstar performer Justin Timberlake.

The spot also featured a cameo appearance by Dallas Cowboys quarterback Tony Tomo. The spot demonstrates how Pepsi – through “Pepsi Stuff” – brings people closer to music, merchandise and apparel.

Magnetic Attraction spot (c) PepsiCo The soundtrack for “Magnetic Attraction” was a combination of a track written and produced by JSM followed by Justin Timberlake’s song “Lovestoned” through advertising agency BBDO Worldwide.

JSM Music founder and President, Joel Simon, a 2007 honoree of the coveted “Crain’s Business 40 Under 40,” is proud of being called on by BBDO to work on this spot that aired during the world’s biggest commercial showcase: “Not only is this one of the top ten spots of the 2008 Super Bowl…but according to some sources it was listed as #2.”

JSM Music is the largest commercial music production company in America producing music for some of the world’s best known advertisements. Joel Simon and JSM have been featured in Billboard, Crain’s New York Business, Creativity, New York Post, Adweek, Advertising Age, New York Times, and countless others.

The company and its talent pool have garnered countless gold and platinum records, Grammys, Emmys and every advertising award imaginable. Their recent advertising campaigns include projects featuring Mary J. Blige, TI, Kelly Clarkson Fat Joe, LL Cool J, and Eve.

More information about JSM: www.jsmmusic.com

All trademarks acknowledged. Image © PepsiCo, Inc. (PEP).
[tags]Pepsi Magnetic Attraction advertisement, top ten superbowl commercials, JSM Music Inc, Joel Simon, commercial music production company, 2008 super bowl ads[/tags]

Book Marketing Campaign on Don Imus Radio Show Leads to Lawsuit

NEW YORK, N.Y. — FlatSigned Press, Inc. has sued Don Imus, Infinity Broadcasting, and CBS as a result of off-script and off-color remarks Imus made while reading ad copy to promote the book on his show. The “Imus in the Morning” show was selected to be the highlight in FlatSigned Press, Inc.’s marketing of the book, due to Imus’s noted ability to publicize books. Imus’ remarks left an indelible negative mark on the publishing company’s name, FlatSigned alleges.

Don Imus’ disrespectful and disparaging remarks about President Gerald R. Ford a month after his death carried a weight of historic proportions, according to FlatSigned Press, Inc.’s Chairman of the Board Tim Miller. “Because of Don Imus’ actions, much of the public never heard about the new information President Ford left the world regarding the assassination of President John F. Kennedy,” says Miller.

Miller’s company published President Ford’s last written words on the subject in a book titled “President John F. Kennedy: The Assassination Report of the Warren Commission.” Published in 2005, the collectible hand-signed, leather-bound, limited edition book featured a forward by President Ford, who was the last surviving member of the Warren Commission.

“This book was chosen by the president to be part of his legacy, a part of his life surviving beyond his death,” notes Miller. “Don Imus damaged that legacy by using his considerable influence over the book-buying public to cast a very negative and inaccurate light on the book.”

“The issue of highest concern to me is the fact that Imus’ remarks cheapened perceptions of Ford’s last work and insulted a much beloved American president in the process,” says Miller. “Until I worked with Ford and published this book, I’d never believed in a conspiracy, and to Ford’s dying day he would never admit to or claim that there was a conspiracy, yet his comments in the forward are laced with hints that warrant thoughtful consideration that there may be more information that the Warren Commission couldn’t discuss in 1963.”

What Imus did not tell his listeners that is included within Ford’s final book is a discussion of the lingering questions and conspiracy theories surrounding the Kennedy assassination and a wide range of topics about Ford’s own life, the issues he inherited as president, the two assassination attempts on him during his presidency, his internal struggles over his Presidential pardon of President Richard M. Nixon, his analysis of the current economic climate, and his views on modern politics, including the breakdown of communications within the Central Intelligence Agency leading up to and during the September 11th attacks.

About FlatSigned Press, Inc.
FlatSigned Press, Inc. is an internet, retail rare book and publishing company specializing in the procurement, sale and publishing of rare and collectible books, first-edition signed books, manuscripts, historical documents, art, and autographs. FlatSigned Press, Inc. was founded in 1998. FlatSigned.com, went online in April 2000. The term FlatSigned was coined by author Stephen King to describe the most desirable type of collectible book: signed by the author directly on the title page without an inscription.

[tags]FlatSigned Press Inc, promote book on radio program, Imus in the Morning show, Don Imus lawsuit[/tags]

JSM Music

JSM Music Produces Music for New Chevy Tahoe Ad Campaign Featuring Mary J Blige

The advertisement was directed by Academy Award winner Bill Condon and created by agency Campbell-Ewald along with partner, Translation

NEW YORK, N.Y. — JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week’s BET Awards. Tuesday night’s awards will include the world premiere of a new TV commercial featuring Mary J Blige – part of a campaign for Chevy Tahoe – for which Simon and JSM Music played a key role.

The music for “Stripped Away,” a 30-second spot for the new Chevy Tahoe, was produced by JSM Music, with Joel Simon acting as music supervisor on the project, and Simon and Victoria Villalobos – JSM’s VP and Executive Producer – acting as music producers.

JSM Music The advertisement was directed by Academy Award winner Bill Condon (Chicago, Dreamgirls) and was shot at the Kodak Theater in Los Angeles, home of the Oscars and the American Idol finals. The spot was created by agency Campbell-Ewald along with partner, Translation.

“A project like this doesn’t come along every day,” said Simon. “To work on a project with such scale with academy award winner Bill Condon, and Grammy award winning Mary J Blige, at the height of their remarkable careers was an incredible experience for me, and for JSM as a whole. I congratulate GM, Campbell-Ewald and Translation for having the vision and fortitude to embrace the highest level of talent and show the world what Chevrolet is all about.”

About JSM
JSM is the largest commercial music production company in America producing music for some of the world’s foremost advertisements. Joel Simon and JSM have been featured in Billboard, Crain’s New York Business, Creativity, New York Post, Adweek, Advertising Age, New York Times, and countless others. The company and its talent pool have garnered countless gold and platinum records, Grammys, Emmys and every advertising award imaginable.

More information: http://www.jsmmusic.com

All trademarks acknowledged.

[tags]JSM Music, producer Joel Simon, Chevy Tahoe TV commercial, Mary J Blige, Academy Award winner Bill Condon, agency Campbell-Ewald, commercial music production company, GM TV Spots[/tags]

alli poopy pants

Networks Reject ‘alli™…Poopy-In-Your-Pants’ Commercial from Rival Diet Pill Distributor, Generix Laboratories

Now millions can flock to YouTube, Google(TM) and Yahoo!(R) to see “disgustingly” funny advertisement

SALT LAKE CITY, Utah — Network executives from ABC, NBC and CBS seem to have lost their sense of humor when it came to broadcasting what’s affectionately been dubbed the “alli… Poopy-In-Your-Pants” ad from rival diet pill distributor Generix Labs, makers of Leptopril(TM).

“I can’t believe they all rejected our commercial,” said Generix spokesperson Gina Gay. “The ad is funny. Really funny. Most everybody laughs when they see it, except the network executives and probably alli’s distributor GlaxoSmithKline.”

“Sure, it depicts someone soiling her pants, what we affectionately call an ‘alli accident,’ but that’s what can happen when people take alli. It says as much on the website and in the alli book. And while the networks are willing to take GSK’s money to run positive ads about alli, they seem disinclined to offer the public the other side of the story.”

alli poopy pants “What ticks me off most,” continued Ms. Gay, “was the letter we received from CBS and its official Program Practices Commercial Clearance Report, which stated: ‘We believe that the extended discussion and depiction of excrement fails to meet a premium standard of good taste and may offend a significant portion of our audience.’ Who are they kidding? At least our ad makes people laugh.”

Rather than argue with the networks, Generix decided to put their “alli accident” ad on YouTube, Google Video and Yahoo Video.

“With network advertising rates soaring while viewership is declining, placing our ‘alli… Poopy-In-Your-Pants’ ad online turned out to be a smart marketing decision,” said Ms. Gay. “We’re actually getting a lot more response from the Internet than we would have gotten on prime time TV, and for a lot less money.”

The “alli… Poopy-In-Your-Pants” commercial can still be seen on YouTube (http://youtube.com/generixlabs), Google(TM) Video (video.google.com) and Yahoo!(R) Video (video.yahoo.com) by searching “alli poopy pants.”

alli(TM) is a trademark of GlaxoSmithKline. All other trademarks acknowledged.

[tags]Generix Laboratories, alli poopy pants, Leptopril diet pill, rejected TV commercials[/tags]

DRTV Company Incredible Discoveries Receive Rave Reviews at ERA Show

DEERFIELD BEACH, Fla. — The kudos are still coming in from Incredible Discoveries’ recent appearance at the Electronic Retailers Association (ERA) show in Las Vegas. During the show and in following weeks, Incredible Discoveries has received amazing responses from their vendors who were extremely impressed by the new innovations in hardware, technology and personal hygiene that ID will soon be introducing. Incredible Discoveries is a leading DRTV company which partners with manufacturers to bring products to market utilizing multi-channel distribution services.

“This has been an exciting year for Incredible Discoveries,” Doug Campbell of Incredible Discoveries, said. “Our revolutionary product development campaigns have impressed major companies, who are now partnering with us to bring their products to market. Our highly successful Black&Decker ‘Infrawave Oven’ campaign is tremendously popular with consumers and in a brief period of time we’ve surpassed the two million dollar mark in sales.”

Seeing the inventive strategies implemented by Incredible Discoveries has attracted an array of other notable brand names who are seeking the company’s expertise.

“It’s an impressive list of companies that Incredible Discoveries will be working with during the upcoming year,” said Ben Zimmerman of Mercury Media, one of the vendors at the ERA show who purchases television time for ID. “We are delighted to be working with Incredible Discoveries and feel that they have come to the forefront of the industry due to their highly effective infomercials and extremely effective distribution channels which place their products in front of consumers nationally and internationally.”

About Incredible Discoveries
Incredible Discoveries, a division of O2 Media Inc., is a fully integrated production and investment partnership company that introduces new products to consumers through infomercial development and management. ID offers funding opportunities for selected product manufacturers, in addition to multi-channel distribution options through their strategic partnerships with leading national and international retail distribution firms, catalog and credit card insert distribution firms and the country’s highest rated live shopping networks.

ID hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their fresh, innovative approach has lead to successful products launches including the Black & Decker “Infrawave Speed Oven,” the Magic Juice Filter and the Didi Car.

To have a product reviewed by Incredible Discoveries for a possible partnership deal, visit: http://www.IncredibleDiscoveries.com

[tags]Incredible Discoveries, O2 Media Inc, DRTV production[/tags]

Incredible Discoveries Secures New Appearance on HSN for the Magic Juice Filter after Recent

DEERFIELD BEACH, Fla. — Incredible Discoveries, a leading DRTV company with multi-channel product distribution services, today announced that one of their discoveries, the Magic Juice Filter, will be returning to HSN (The Home Shopping Network), after its recent sellout appearance.

Incredible Discoveries partnered with the creator of the Magic Juice Filter and implemented a strategy to bring this innovative product to market. Incredible Discoveries produced a high-quality infomercial for this unique kitchen appliance and then secured its debut and second appearance on the highly-rated live shopping network. Incredible Discoveries also supplied the on-air talent for the Magic Juice Filter’s presentations on HSN.

After the latest HSN appearance, where the Magic Juice Filter sold out, the shopping network informed Incredible Discoveries that they will showcase the product again in first quarter 2007.

“We are extremely excited about the results of the Magic Juice Filter appearances on HSN,” said Doug Campbell, Vice President of Funding for Incredible Discoveries. “The sales volume exceeded our expectations and we see tremendous growth potential for this product.”

About the Magic Juice Filter
This innovative kitchen appliance converts your standard household blender into a juice extracting machine. Simply thread the juice filter jar onto your blender blade assembly, place the filter insert and drop in your fruits and vegetables. In no time at all, you’ll be enjoying healthy and delicious juice creations right in your own home.

About Incredible Discoveries
Incredible Discoveries, a division of Immediate Capital Group, is a fully integrated production and investment partnership company that introduces new products to consumers through infomercial development and management. ID offers funding opportunities for selected product manufacturers, in addition to multi-channel distribution options through their strategic partnerships with leading national and international retail distribution firms, catalog and credit card insert distribution firms and the country’s highest rated live shopping networks. ID hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their fresh innovative approach has lead to successful products launches including the Black &Decker “Infrawave Speed Oven,” the Magic Juice Filter and the Didi Car.

More information:

http://www.IncredibleDiscoveries.com

[tags]DRTV marketing, Incredible Discoveries, Home Shopping Network, informercials[/tags]

New Syndicated Radio Program Brings Independent Music to the Mainstream

IRONTON, Ohio — Undiscovered Radio Network, Inc. (www.undiscoveredradionetwork.com) has developed ‘Undiscovered’ a new syndicated broadcast radio program to provide an innovative and long awaited mainstream vehicle for independent artists. The two hour show is set to debut the first weekend of September and features independent rock and alternative artists that have gained local or regional popularity but don’t have the resources to tap into mainstream broadcasting.

Undiscovered Radio NetworkThe producers of Undiscovered are working to create a change in what is considered mainstream. Colleen Griffiths, president of Undiscovered Radio Network says, “I worked in radio for many years and my passion for music drove me to find a new way of creating change in the industry. The major labels have a strong hold and program directors don’t have the time or the means of creating change themselves. I developed Undiscovered as a viable alternative to embrace independent music. Undiscovered allows access without bias to independent artists and because we answer only to ourselves and not stockholders, we are willing to take more risks and expose what we consider great music.”

Each episode of Undiscovered will spotlight the independent music scene in different cities across the U.S. and the last episode of each month will be a special ‘Road Trip’ episode spotlighting artists and bands from collective cities and smaller regions. Listeners will hear a variety of bands, artist interviews, information and resources unique to each location. Listeners are invited to be part of the ‘discovery’ process and leave personal show and CD reviews on the Undiscovered interactive website.

Undiscovered is debuting in a time when independent programming is an issue at the forefront of the broadcast industry. The FCC, concerned with the current state of radio in the wake of deregulation and mass consolidation, has encouraged radio stations to air more independent programming in an effort to increase diversity and allow access to all musicians.

UndiscoveredAs reported in an April 19th article in Billboard Radio Monitor, FCC commissioner Jonathan Adelstein said of the recent meeting with the A2IM (a new trade association for independent record labels) “a central point of stamping out payola is to improve the ability of local and independent artists to get heard on radio. Musicians, listeners and the radio industry itself all benefit when the best songs win, rather than the ones with the most money behind them.”

About Undiscovered Radio Network, Inc.
Undiscovered Radio Network, Inc. is an independent production company formed in 2006 by former radio executives and producers who envisioned a new level of programming that connected with younger audiences and allowed access to independent artists.

For more information about the program Undiscovered visit www.undiscoveredradionetwork.com or call 740-646-8619.

AirSpun to Launch Music Industry’s First Web-Based Radio Airtime Booking System

SAN MATEO, Calif. — AirSpun, Inc., a California start-up with an e-commerce approach to marketing digital music through commercial radio promotion, announced plans today to launch their new “beta” AirSpun service in an effort to democratize the music “hitmaking” process and provide independent artists with “unprecedented power over their creative futures.”

AirSpun.com features a patent-pending* online airtime booking system for affordable commercial radio exposure, along with promotional opportunities that give independent recording artists a chance to sell their music directly to a global fan base. At launch, the company is offering commercial airtime in Nashville, San Jose/San Francisco, Seattle, and Austin on select Clear Channel Communications and Entercom network radio stations.

AirSpun proposes to “…rock the foundations of the music business by allowing every original recording artist, with or without a record deal, an affordable way to be heard on commercial radio.”

AirSpun is currently working with its radio station affiliates to offer reasonably-priced 60-second spots for AirSpun’s Artist Showcases. Each spot features a brief announcement of the song and band/artist name, followed by about 45 seconds of the showcased song, and a required AirSpun end-tag asking listeners to visit the airspun.com site to find the featured artist and vote or provide feedback on the music.

Bands and artists visiting the airspun.com website will be able to browse available 60-second airtime slots on radio stations by genre and city. After booking their slot (at prices ranging from $20 to $200 or so, depending on location), they will be able to download 60-second audio templates and upload completed Artist Showcase slots that will be previewed and downloaded by the radio stations for broadcast airplay. Artists that use the AirSpun booking system will also get an online referral page linking to wherever their music is sold online.

Later, the company plans to feature the “top-voted” new artists in a series called AirSpun Hit shows, that it plans to syndicate back to its affiliate radio stations.

For more information, visit www.airspun.com

*Editorial Note: we could not locate a patent application in the USPTO system under the company name(s). Additionally we were unable to locate a business address on the company’s website as required for California privacy laws and interstate commerce laws.

* * *

GameBeat Studios adds Four Awards to its Growing List of Prestigious Industry Honors

Chicago-based music house recently wins two ADDYS and two TELLYS for its recent work

CHICAGO, IL /Advertising Industry Newswire/ — The industry honors just keep racking up for GameBeat Studios. The Chicago-based music production and sound design house recently received two Silver Addys in the 6th District Addy Awards competition for its work on the Wal-Mart Voices of Color(TM) Film Series campaign. The winning spots are now eligible for the National Addy Awards in San Francisco next month. GameBeat produced music and sound for the award-winning spots on behalf of E. Morris Communications, the Chicago agency representing Wal-Mart.

Darryl DuncanJust last month GameBeat received two top honors at the 27th Annual Telly Awards for its work on the 2005 General and Hispanic market Illinois Lottery Mega Millions TV campaigns. The Hispanic market spot received the Silver Telly, (the highest honor) while the General market spot received the second highest award, the Bronze Telly. R.J. Dale Advertising commissioned GameBeat to produce music and sound for the campaign and both spots were recognized for outstanding music.

(Photo above left: GameBeat’s President/CEO Darryl Duncan.)

GameBeat’s Addy and Telly Award recognitions solidify the company’s reputation as one of the most innovative music and sound design studios in the nation.

Roxanne Hubbard, Vice President of Client and Creative Services at R.J. Dale said she had no doubt the music GameBeat composed for the Lotto campaign would win recognition. “I knew there was something special about the music GameBeat produced for this campaign. It was powerful, it had impact, it went perfectly with our concept and we knew that GameBeat was the music house to pull this off,” Hubbard said.

Kaye Humphries, Vice President/Creative Director at E. Morris said GameBeat’s contribution to the Wal-Mart “Voices of Color”(TM) campaign played a significant role in the two Addy wins. “We gave Darryl an idea and he came back with music that blew us away,” said Humphries.

GameBeat’s President/CEO Darryl Duncan said the awards validate the company’s versatility. “The Lotto wins represent musical styles that aren’t typically associated with GameBeat such as Dramatic Classical and Latin styles, while the Wal-Mart spots showcase the urban styles we’re capable of. We’re delighted to have won four top awards within one month,” he said.

The Addy Awards is the advertising industry’s largest competition. More than 60,000 entries are submitted annually from industry professionals globally. The awards are conducted by the American Advertising Federation.

The Telly is television’s premier awards honoring outstanding national, local and regional cable commercials and programs. More than 12,000 entries are submitted by professionals worldwide.

A full-service music production and sound design company, GameBeat has produced music for commercials that have featured Pop, Rock, Classical, Rap, Hip-Hop, Latin, Techno and Children’s music. Clients have included Toyota, McDonalds, Sears, Kraft, Motorola, ComEd and more.

To view the award-winning spots and other recent projects, visit: http://www.gamebeatstudios.com and click portfolio.

News Source: GameBeat Studios
Send2Press® is the originating wire service for this story.

GameBeat Studios Completes Production on Third Spot for Wal-Mart’s Voices of Color Campaign

CHICAGO, IL /Advertising Industry Newswire/ — GameBeat Studios recently announced completion of the third of four spots in the Wal-Mart Voices of Color(TM) Film Series promotional campaign. The spot began airing nationally on television broadcast and cable outlets, including TBS and TNT.

GameBeat Studios, an innovative production and sound design house primarily serving the advertising industry, was commissioned last fall to create four spots for Wal-Mart on behalf of Chicago-based E. Morris Communications. The spots feature original music, commanding vocals and authentic sound design. “We were asked to create music that was powerful, universally appealing, yet distinctly urban and reflective of a true inner city vibe,” said Darryl Duncan, President & CEO of GameBeat Studios. With a commitment to perfection and professionalism, Duncan employed the use of GameBeat’s state of the art equipment and a group of talented vocalists, musicians and voice-over artists to achieve the task.

According to E. Morris Communications, the advertising agency representing Wal-Mart, GameBeat captured the vision of the campaign perfectly.“GameBeat’s work on the Voices of Color(TM) promotional campaign was imaginative and creative,” said Barbara Stieglitz, Agency Producer at Chicago-based E. Morris Communications. “On each of the spots, they delivered a unique feel and sound and they managed to do so despite intensely tight schedules. “GameBeat is always ready and the work is always excellent,” Stieglitz added. “The vast majority of people in our business tend to look to music houses in New York or L.A., but GameBeat is quite a find and it’s right in Chicago!” she said.

GameBeat is currently producing music and sound design for the fourth and final spot promoting Wal-Mart Voices of Color(TM) Film Series. The fourth spot will air in June. To view the spots in their entirety, visit: http://www.gamebeatstudios.com/ and click on portfolio.The Wal-Mart Voices of Color(TM) Film Series is an ongoing initiative designed to highlight the range and depth of the African-American experience through film. The series includes films ranging from timeless classics to contemporary favorites. For more information, visit: http://www.walmartvoicesofcolor.com/.

GameBeat has created and produced original commercial music for clients like Toyota, McDonald’s, ComEd, Kraft, the Illinois State Lottery and more.All trademarks acknowledged.

News Source: GameBeat Studios
Send2Press® is the originating wire service for this story.

ABC Sports Delivers $106 Million in Added-Value to BCS Sponsors

PRAIRIE VILLAGE, KS /Advertising Industry Newswire/ — As America’s top college football teams battled in the four BCS games, Tostitos, Federal Express, Nokia and Citi, scored more than $106 million of in-game signage and enhancements from ABC Sports during the four telecasts. The values, determined by Image Impact, Inc. (www.ImageImpact.tv), the premier provider of sponsorship impact/product placement evaluation, are based upon the published 30-second commercial rates.

Tostitos lead the way with $30,376,683 in exposure while FedEx scored a high of 745 logo detections and 58-minutes of duration. Due to limited stadium signage in the oldest venue, Citi scored just 236 detections and 20-minutes of duration. ABC Sports’ promotion of the national championship game was evident as Citi recorded $4.8 million in exposure during the other three games. The key areas of sponsor exposure included: Stadium/Field ($42,071,351); Player/Official Uniforms ($3,455,966); Graphics ($46,301,718); Audio ($14,543,754).

“Our patented SVI Quality Index shows the presentation of the Tostitos brand during the BCS Series was the strongest,” said Dr. Gerry Williams, Director of Research at Image Impact. “FedEx was aided by the length of the game while Citi benefited from the highest 30-second spot value. Sponsors can learn a lot by studying the presentation of the Tostitos brand during their game.”

Here’s a look at the exposure generated for the four BCS title sponsors during the four game broadcasts.

SPONSOR/BOWL DETECTIONS DURATION (mm:ss) SVI* TOTAL VALUE

Tostitos/Fiesta 520 49:37 0.528 $30,376,683

Nokia/Sugar 529 41:30 0.412 $20,911,958

FedEx/Orange 745 58:05 0.402 $29,599,506

Citi/Rose 236 20:32 0.496 $25,466,643

*Signage Value Index (SVI): The quality of an image’s exposure relative to its major on-screen presentation attributes. SVI values range between 0.0 and 1.0.

**30-second Ad Rates: Sugar ($400,000); Orange ($450,000); Fiesta ($500,000); Rose ($800,000)

About Image Impact and SVI

Image Impact captures every sponsor detection and measures its duration to within 1/3 of a second. Each detection is indexed by its presentation attributes: duration, size, position on screen, degree of isolation and type, etc. Image Impact uses these individual detection scores to calculate an overall presentation quality index (SVI(R) Signage Value Index) and the associated monetary value of the branding opportunity for sponsors, venues, teams and leagues. Complete results are available upon request.

All trademarks acknowledged.

News Source: Image Impact, Inc.
Send2Press® is the originating wire service for this story.

G-Man Music PSA for American Cancer Society Takes Listeners Inside the Human Body

LOS ANGELES, CA /Advertising Industry Newswire/ — Radio listeners become a cancer cell inside a human body as part of the new public service announcement created by G-Man Music & Radical Radio (www.gmanmusic.com) for the American Cancer Society (www.cancer.org).

The 30-second PSA begins with an ominous statement, “I am a cancer cell inside your body.” The story continues as a frightening and sonically distorted voice informs you that cancer is growing and multiplying.

It’s a “battle for your life,” states the cancer cell, “and 1,500 times a day, I win,” referring to the number of U.S. daily deaths from cancer.

The spot concludes with an invitation to help in the fight against cancer and directs people to visit the American Cancer Society Web site.

“It was fun playing the evil cancer cell,” states Scott G, who wrote and produced the spot in addition to providing the voiceover. The music was from G’s just-released 5th album, MOTION POTION, from Delvian Records (www.delvianrecords.com).

“We’ll re-record the commercial to include the local phone number of any office of the ACS or other cancer organization,” states Brian Forest, VP of G-Man Music & Radical Radio.

The G-Man album, MOTION POTION, features 8 instrumental songs in the styles known as trance, techno, and explosive-chill and is being released by Delvian Records, (www.delvianrecords.com), the aggressively independent label with distribution on Apple’s iTunes and Real Rhapsody.

About Scott G and G-Man Music:

At G-Man Music & Radical Radio, Scott is voice artist and music composer on commercials for Goodrich, Verizon Wireless, Micron, NASSCO, DIRECTV, the Auto Club, and more.

Songs by The G-Man have been called “Moby meets Bowie” (by producer Pete Anderson), “Moby meets Devo” (by TV producer Paul Rich), and “A trip through the Twilight Zone” (by producer Matt Forger). His music is played in clubs and on college radio stations around the globe.

Scott is a member of NARAS (www.grammy.com) and has articles on MusicDish.com, Electro-Music.com, MusicBizAcademy.com, and many more.

For more information on G-Man Music & Radical Radio or MOTION POTION, visit http://www.gmanmusic.com or call 818-223-8486.

Media contact: Brian Forest, immedia@pacbell.net, phone: 818-223-8486.

G-Man Marketing
Scott G also owns G-Man Marketing in Los Angeles (www.gmanmarketing.com), where he consults on marketing and sonic branding, creates cross-media advertising campaigns (print, broadcast, ‘Net), produces radio commercials, and composes music and aural IDs for radio and TV spots.

News Source: G-Man Music & Radical Radio
Send2Press is the originating wire service for this story.