“Part of why we love these larger broadcast design projects is that they give us more opportunities to create and flesh out our ideas due to the inter-connected nature of a Show Package,” said Paragon’s Lead Creative Juicer, Andrew Davies. “Plus we get to do it from the comfort of our slice of paradise here in Savannah, Georgia, even though our clients are increasingly based in other parts of the country or overseas.”

Paragon is headed by three Savannah College of Art and Design alumni, Andrew Davies, Susan Isaacs and Philip Joyner, who all made a conscious decision to trade big-city bustle for coastal-community charisma. After almost nine years in business, the decision continues to pay off in unimaginable ways.

“When we show our work to national clients they are sometimes surprised that this is the caliber of work coming out of such a small town,” commented Susan Isaacs, Paragon’s Head Strategic Focus-izer, “but more often than not, they immediately get the connection to SCAD as a huge talent resource, and quite frankly it’s not uncommon for them to say they’ve visited Savannah and would love to live here, too!”

Specifically for “Cantore Stories,” Paragon flexed its broadcast design muscle by creating the show’s logo and then providing the network with a kit of motion-graphic parts to be used for flexibility in assembling transitions, promos and other sequences. The primary challenge they had to creatively overcome was the need to develop a customized end title treatment to correspond with the show’s differing locations and weather conditions. Knowing they couldn’t possibly produce all of the necessary parts for each individual show, Paragon capably met the show’s request by designing templates based on four major color schemes that would give The Weather Channel’s team of animators the ability to create future show elements with ease, all while remaining true to the brand.

“Since we knew we were going to be handing over the project files to TWC’s animators, we made sure that all of the effects we created were done without any special third-party plug-ins. This gave them complete freedom to re-purpose specific elements without risk of incompatibility between our machines and theirs,” remarked Davies.

As for The Weather Channel’s approval of the end product? “We had a vision for Cantore Stories and Paragon turned our words into reality,” stated Ray Sams, Creative Director of Programming and Production at TWC. “During the RFP process, a member of our review committee asked me who created the winning design pitch, an agency from New York or LA? When I replied Paragon was located in Savannah a few eyebrows raised. Paragon delivered a killer package and continues to draw attention to the Creative Coast.”

Of course, as any design studio would be, Paragon was thrilled to dig into its own toy chest of design applications and get to work. Their tools of choice? 3D elements were created in Cinema4D leaving the rest, including simulated weather elements and compositing, to Adobe After Effects.

“One of the challenges we’ve had to adapt to has been the move to HD,” said Philip Joyner, Paragon’s Head Production Maverick. “We’re dealing with some pretty large files but with some creative asset management in-house, we’re able to handle the rendering and storage of 1080p HD digital files, and deliver them with no problems. We deal with revisions and approval all online and digitally send final files via FTP. As we grow to meet even larger challenges, we now have an ally in another Savannah company, Meddin Studios, which allows for faster delivery, asset-management, and previews. With these options available, we can work with anyone, anywhere!”

The Weather Channel has always taken an innovative approach in the creation of stimulating weather programming, which aligned perfectly with Paragon’s style of creative design. TWC continues in this spirit with the addition of such improvements as enhancing graphics, maps and programming for local forecasts and national broadcasts, along with programming in High Definition (HD) from a new 12,500-square-foot facility. TWC will continue to strengthen their competitive position by delivering more visually impactful programming that gives the audience a vivid experience.

Paragon Design Group is known for creating smart design for evolving brands. Whether designing for motion graphics, print or Web, Paragon loves working with clients who are passionate about what they do and are ready to take their brands to the next level. As individuals, the members of Paragon are admittedly a little whacky, but when it comes to client work, they couldn’t be more serious.

Find out more by visiting www.iamparagon.com or 912.238.1991.

To earn the CDMC certification, Taylor undertook a rigorous course of digital/new media marketing and advertising study focusing on the currently under monetized digital/new media assets offered by local radio station web sites and culminated in a comprehensive written examination.

“My goal is to begin the process of assisting local radio station management with detailed strategic planning to generate new revenue streams from their radio station’s digital assets and web sites, while also utilizing my new CDMC certification to assist with creating branding, awareness and successful promotions for the station’s clients,” states Taylor who has worked for two decades with New Jersey and New York area radio stations, as well on the national network level and also holds a Certified Radio Marketing Consultant (CRMC) Certification from the RAB.

The Radio Advertising Bureau (RAB) is the sales and marketing arm of the Radio industry with nearly 7,000 members, including almost 6,000 stations in the U.S., and over 1,000 associate members in networks, representative firms, sales and international organizations.

Max Radio Network, LLC with offices in Manchester and Secaucus, New Jersey, specializes in custom radio station consulting services.

For more information contact Bob Taylor at rob@maxradionetwork.com or 201-864-8155.

[tags]Bob Taylor, Max Radio Network LLC, Certified Digital Marketing Consultant[/tags]

“We are excited to be working with Global Media Fund. We believe Global Media Fund’s nationwide newspaper and radio campaigns will increase our brand awareness and generate new business for the Home Shopping Latino brand,” said Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc. “The increasing Latino market is one of the most substantial in the United States and the more people know about our product, the stronger results we expect to see.”

Home Shopping Latino, Inc., dba Viva Telecompras, is an all Spanish language television channel and online shopping website. Planned offerings include jewelry, gemstones, beauty care products, and vitamins; higher-priced items. Expecting to tap into the considerable spending power of this growing U.S. population, Viva Telecompras and its accompanying website, www.vivatelecompras.com, will fill a niche required by 10 million Hispanic homes.

HispanTelligence, the research division of Hispanic Business Inc., reports that the three main markets in the U.S., Puerto Rico and Mexico have a combined household population of 29.5 million and a combined purchasing power of over $450 billion, an attractive source of revenue for advertisers. In addition, this market is projected to increase to nearly $1 trillion in the next few years.

About Home Shopping Latino, Inc.

Home Shopping Latino is headquartered in Carson, Nevada, and is traded on the OTC under the symbol HSPL.PK (Pink Sheets HSPL). For more information about Home Shopping Latino, visit www.vivatelecompras.com.

About Global Media Fund, Inc.

Global Media Fund was established to help strong emerging growth companies conduct national media awareness and marketing campaigns in exchange for equity. Global Media Fund has been instrumental in the development of its portfolio companies by increasing their sales and brand awareness. More information can be found at www.globalmediafund.com.

[tags]Viva Telecompras, Home Shopping Latino Inc, Global Media Fund Inc, CEO Frank Celecia[/tags]

Interesting is the fact that GameBeat not only produces the music for the general market spots for the lottery, but they provide the music for the Hispanic market campaigns as well. Darryl Duncan, President & CEO of GameBeat explains, “We feel that our versatility is one of our strongest assets as a company. We can produce all styles of music and we are excited to get the opportunity to show our versatility on these Illinois Lottery spots.”

GameBeat’s awards seem to keep stacking up. Within the last 2 years they have won a total of 13 advertising industry awards. 8 Telly awards, 3 Addy awards and 2 Millennium awards. These awards were from their work in past Wal-Mart, Illinois Lottery and Kalahari Resort campaigns.

Having worked extensively with a variety of multi-cultural agencies, Duncan is confident his company is gaining a solid standing as a general market entity without limitations. This talented production house is readily able to compose and produce all types of music and feel they are particularly accomplished in conveying a client’s creative direction into a powerful and targeted musical atmosphere.

“We feel that we control our own destiny as a company,” Duncan asserts. “We firmly believe that with high quality music production services, solid work ethics, high moral business standards, and good ole fashion prayer, GameBeat Studios will continue to solidify their position as a leading provider of custom music production services for the vast and diverse advertising industry.”

GameBeat is also featured on the cover of the May 12th 2008 issue Screen Magazine. Heightening this great honor is the fact that the article was written by the magazine’s owner and publisher Robert Leach.

To learn more about GameBeat Studios visit their website at www.gamebeatstudios.com or call (708) 283-8860 or email info@gamebeatstudios.com.

About Darryl Duncan:
Darryl founded GameBeat Studios in April of 1998. Darryl is a veteran songwriter/producer with several credits in the main stream music industry as a staff songwriter for Warner Brothers and A&M records. Darryl has written for and/or produced artists such as Jeffrey Osborne, Chaka Khan, EW&F, and R. Kelly to name a few. Darryl was even a solo artist himself on Motown in 1987. After several years in the main stream music industry, Darryl decided to transition his career into other arenas and after much research and deliberation, Darryl inevitably followed his passion combining music, electronic entertainment and advertising. Thus, GameBeat Studios was born.

About GameBeat Studios:
GameBeat Studios, LLC was founded in April of 1998 by Darryl S. Duncan. Our list of services has expanded along with the type of clients we serve. GameBeat originally serviced the gaming industry and have been responsible for the music and sound design in popular game titles including John Madden Football, Microsoft’s Zoo Tycoon, The Sims and Dance Dance Revolutions to name a few. However, today the vast majority of our clients are in the commercial advertising and marketing industries. GameBeat’s advertising clients include Kraft, Motorola, Volkswagen, ComEd, Wrigley’s, Tyson Foods, Altoids, The Illinois State Lottery, Wal-Mart, McDonald’s, Sears, Toyota, Miller Beer and The Kalahari Resort hotels.

[tags]producer CEO Darryl Duncan, GameBeat Studios, music for advertising, video game sound design[/tags]

“The relationship with Dallenbach marks our organic growth into the automotive industry, where we can offer new, compelling demographically desirable broadcast impression opportunities,” said KDHD.TV President Kyle Williams. “I am proud that we are on the forefront of the broadcast efforts of some of the biggest names in the various industries we serve.”

Prior to founding KDHD-TV, Williams headed production at a Newport Beach, Ca.-based multi-media company, where he created and distributed programming for satellite and cable channels and corporate clients, primarily in the automotive, toy, high-tech, and gaming industries. As senior producer he oversaw production of satellite media tours, airline in-flight programming, video news releases, web casts and automotive vehicle press footage. Williams was Senior Producer for ESPN’s “Road Trip” series from international auto shows, including Frankfurt, Germany, Los Angeles, Chicago, SEMA, and New York.

“The addition of Dallenbach is consistent with our strategy of utilizing experienced broadcast producers, editors and subject matter specialists to create, manage, and deliver compelling content. We are delivering on the promise of growth we sought at the inception of our enterprise,” Williams said. Dallenbach, who currently calls the action Championship Off-Road Racing, NASCAR, and several other national and international racing series, has more than 27 wins in his 20-year racing career. His victories include four trips to the winner’s circle in the prestigious 24 Hours of Daytona.

About KDHD TV, LLC
KDHD.TV, LLC founder Kyle Williams is a seasoned producer of targeted Satellite Media Tours, video news release, airline in-flight programming, and web casts. With over 20 years in television broadcast journalism, Williams brings his wealth of knowledge and expertise to KDHD.TV, LLC, offering his clients a team of experts whose backgrounds include program development; satellite media tour development and placement, public relations and sales. Kyle can be reached at kyle@kdhd.tv.

Website: www.kdhd.tv

All trademarks acknowledged.
[tags]Satellite Media Tours, video news release, airline in-flight programming, producer Kyle Williams, KDHD-TV LLC, Broadcaster Wally Dallenbach Jr[/tags]

The spot also featured a cameo appearance by Dallas Cowboys quarterback Tony Tomo. The spot demonstrates how Pepsi – through “Pepsi Stuff” – brings people closer to music, merchandise and apparel.

The soundtrack for “Magnetic Attraction” was a combination of a track written and produced by JSM followed by Justin Timberlake’s song “Lovestoned” through advertising agency BBDO Worldwide.

JSM Music founder and President, Joel Simon, a 2007 honoree of the coveted “Crain’s Business 40 Under 40,” is proud of being called on by BBDO to work on this spot that aired during the world’s biggest commercial showcase: “Not only is this one of the top ten spots of the 2008 Super Bowl…but according to some sources it was listed as #2.”

JSM Music is the largest commercial music production company in America producing music for some of the world’s best known advertisements. Joel Simon and JSM have been featured in Billboard, Crain’s New York Business, Creativity, New York Post, Adweek, Advertising Age, New York Times, and countless others.

The company and its talent pool have garnered countless gold and platinum records, Grammys, Emmys and every advertising award imaginable. Their recent advertising campaigns include projects featuring Mary J. Blige, TI, Kelly Clarkson Fat Joe, LL Cool J, and Eve.

More information about JSM: www.jsmmusic.com

All trademarks acknowledged. Image © PepsiCo, Inc. (PEP).
[tags]Pepsi Magnetic Attraction advertisement, top ten superbowl commercials, JSM Music Inc, Joel Simon, commercial music production company, 2008 super bowl ads[/tags]

Don Imus’ disrespectful and disparaging remarks about President Gerald R. Ford a month after his death carried a weight of historic proportions, according to FlatSigned Press, Inc.’s Chairman of the Board Tim Miller. “Because of Don Imus’ actions, much of the public never heard about the new information President Ford left the world regarding the assassination of President John F. Kennedy,” says Miller.

Miller’s company published President Ford’s last written words on the subject in a book titled “President John F. Kennedy: The Assassination Report of the Warren Commission.” Published in 2005, the collectible hand-signed, leather-bound, limited edition book featured a forward by President Ford, who was the last surviving member of the Warren Commission.

“This book was chosen by the president to be part of his legacy, a part of his life surviving beyond his death,” notes Miller. “Don Imus damaged that legacy by using his considerable influence over the book-buying public to cast a very negative and inaccurate light on the book.”

“The issue of highest concern to me is the fact that Imus’ remarks cheapened perceptions of Ford’s last work and insulted a much beloved American president in the process,” says Miller. “Until I worked with Ford and published this book, I’d never believed in a conspiracy, and to Ford’s dying day he would never admit to or claim that there was a conspiracy, yet his comments in the forward are laced with hints that warrant thoughtful consideration that there may be more information that the Warren Commission couldn’t discuss in 1963.”

What Imus did not tell his listeners that is included within Ford’s final book is a discussion of the lingering questions and conspiracy theories surrounding the Kennedy assassination and a wide range of topics about Ford’s own life, the issues he inherited as president, the two assassination attempts on him during his presidency, his internal struggles over his Presidential pardon of President Richard M. Nixon, his analysis of the current economic climate, and his views on modern politics, including the breakdown of communications within the Central Intelligence Agency leading up to and during the September 11th attacks.

About FlatSigned Press, Inc.
FlatSigned Press, Inc. is an internet, retail rare book and publishing company specializing in the procurement, sale and publishing of rare and collectible books, first-edition signed books, manuscripts, historical documents, art, and autographs. FlatSigned Press, Inc. was founded in 1998. FlatSigned.com, went online in April 2000. The term FlatSigned was coined by author Stephen King to describe the most desirable type of collectible book: signed by the author directly on the title page without an inscription.

[tags]FlatSigned Press Inc, promote book on radio program, Imus in the Morning show, Don Imus lawsuit[/tags]

NEW YORK, N.Y. — JSM Music owner and executive producer Joel Simon and his studio will have their own cause to celebrate at this week’s BET Awards. Tuesday night’s awards will include the world premiere of a new TV commercial featuring Mary J Blige – part of a campaign for Chevy Tahoe – for which Simon and JSM Music played a key role.

The music for “Stripped Away,” a 30-second spot for the new Chevy Tahoe, was produced by JSM Music, with Joel Simon acting as music supervisor on the project, and Simon and Victoria Villalobos – JSM’s VP and Executive Producer – acting as music producers.

The advertisement was directed by Academy Award winner Bill Condon (Chicago, Dreamgirls) and was shot at the Kodak Theater in Los Angeles, home of the Oscars and the American Idol finals. The spot was created by agency Campbell-Ewald along with partner, Translation.

“A project like this doesn’t come along every day,” said Simon. “To work on a project with such scale with academy award winner Bill Condon, and Grammy award winning Mary J Blige, at the height of their remarkable careers was an incredible experience for me, and for JSM as a whole. I congratulate GM, Campbell-Ewald and Translation for having the vision and fortitude to embrace the highest level of talent and show the world what Chevrolet is all about.”

About JSM
JSM is the largest commercial music production company in America producing music for some of the world’s foremost advertisements. Joel Simon and JSM have been featured in Billboard, Crain’s New York Business, Creativity, New York Post, Adweek, Advertising Age, New York Times, and countless others. The company and its talent pool have garnered countless gold and platinum records, Grammys, Emmys and every advertising award imaginable.

More information: www.jsmmusic.com

All trademarks acknowledged.

[tags]JSM Music, producer Joel Simon, Chevy Tahoe TV commercial, Mary J Blige, Academy Award winner Bill Condon, agency Campbell-Ewald, commercial music production company, GM TV Spots[/tags]

SALT LAKE CITY, Utah — Network executives from ABC, NBC and CBS seem to have lost their sense of humor when it came to broadcasting what’s affectionately been dubbed the “alli… Poopy-In-Your-Pants” ad from rival diet pill distributor Generix Labs, makers of Leptopril(TM).

“I can’t believe they all rejected our commercial,” said Generix spokesperson Gina Gay. “The ad is funny. Really funny. Most everybody laughs when they see it, except the network executives and probably alli’s distributor GlaxoSmithKline.”

“Sure, it depicts someone soiling her pants, what we affectionately call an ‘alli accident,’ but that’s what can happen when people take alli. It says as much on the website and in the alli book. And while the networks are willing to take GSK’s money to run positive ads about alli, they seem disinclined to offer the public the other side of the story.”

“What ticks me off most,” continued Ms. Gay, “was the letter we received from CBS and its official Program Practices Commercial Clearance Report, which stated: ‘We believe that the extended discussion and depiction of excrement fails to meet a premium standard of good taste and may offend a significant portion of our audience.’ Who are they kidding? At least our ad makes people laugh.”

Rather than argue with the networks, Generix decided to put their “alli accident” ad on YouTube, Google Video and Yahoo Video.

“With network advertising rates soaring while viewership is declining, placing our ‘alli… Poopy-In-Your-Pants’ ad online turned out to be a smart marketing decision,” said Ms. Gay. “We’re actually getting a lot more response from the Internet than we would have gotten on prime time TV, and for a lot less money.”

The “alli… Poopy-In-Your-Pants” commercial can still be seen on YouTube (youtube.com/generixlabs), Google(TM) Video (video.google.com) and Yahoo!(R) Video (video.yahoo.com) by searching “alli poopy pants.”

alli(TM) is a trademark of GlaxoSmithKline. All other trademarks acknowledged.

[tags]Generix Laboratories, alli poopy pants, Leptopril diet pill, rejected TV commercials[/tags]

“This has been an exciting year for Incredible Discoveries,” Doug Campbell of Incredible Discoveries, said. “Our revolutionary product development campaigns have impressed major companies, who are now partnering with us to bring their products to market. Our highly successful Black&Decker ‘Infrawave Oven’ campaign is tremendously popular with consumers and in a brief period of time we’ve surpassed the two million dollar mark in sales.”

Seeing the inventive strategies implemented by Incredible Discoveries has attracted an array of other notable brand names who are seeking the company’s expertise.

“It’s an impressive list of companies that Incredible Discoveries will be working with during the upcoming year,” said Ben Zimmerman of Mercury Media, one of the vendors at the ERA show who purchases television time for ID. “We are delighted to be working with Incredible Discoveries and feel that they have come to the forefront of the industry due to their highly effective infomercials and extremely effective distribution channels which place their products in front of consumers nationally and internationally.”

About Incredible Discoveries
Incredible Discoveries, a division of O2 Media Inc., is a fully integrated production and investment partnership company that introduces new products to consumers through infomercial development and management. ID offers funding opportunities for selected product manufacturers, in addition to multi-channel distribution options through their strategic partnerships with leading national and international retail distribution firms, catalog and credit card insert distribution firms and the country’s highest rated live shopping networks.

ID hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their fresh, innovative approach has lead to successful products launches including the Black & Decker “Infrawave Speed Oven,” the Magic Juice Filter and the Didi Car.

To have a product reviewed by Incredible Discoveries for a possible partnership deal, visit: www.IncredibleDiscoveries.com

[tags]Incredible Discoveries, O2 Media Inc, DRTV production[/tags]