For a video to have maximum impact, it should not be the “talking head” variety, according to Dr. Livingston, a clinical psychologist and one of the country’s best-known market research executives who has conducted over 60,000 interviews. The most compelling is the “partner interview” format, because “a conversation is always more interesting and lively than a person simply delivering a talk.”

“Advertisers know that telling a story about a product or service makes a bigger impact in their customers’ minds than outright promotion, and that’s what this type of interview does,” explained Dr. Livingston of Londonderry, N.H. “By eliciting passion from the business owner, viewers are drawn in, and the features of the product or service come alive.

“People doing monologues often look scared or frozen and sound stilted or like they are reading…which in a lot of cases, they are!

“On the other hand, when there’s an involved ‘partner’ in the interview, viewers vicariously experience the relationship between the interviewer and that person, and by association they begin to feel they have a relationship with the business owner. It’s like sitting at Starbucks and overhearing two friends talking about an exciting find that you just have to try for yourself.”

A partner video has multiple applications, noted Dr. Livingston. It can be posted on a company’s website, used as blog content, as a video newsletter or even as a flash drive business card to be handed out to prospects and customers.

If you’re considering creating a video for your website, here are some tips to keep in mind to ensure maximum impact:

1. Make sure your “partner” is seriously intrigued by what you sell and likes you and your product or service. If the interviewer isn’t sincerely interested, the interview will come off as phony.

2. Practice your interview ahead of time. It doesn’t have to be a complete run-through, but discuss all the questions and possible responses. Taking too much time to think about a response during filming can interrupt the flow and distract the viewer.

3. Be prepared to throw away the first 10 minutes of the interview, as it takes a little time for people to warm up.

4. Remember what got you excited about your product initially, and convey that with authentic enthusiasm.

5. Always keep in mind the “what’s in it for me?” question every viewer will have. Make it about benefitting them, not promoting you.

6. Find an excellent editor who can piece the footage together and add simple special effects such as music, to give the video a more professional feel.

7. Incorporate humor wherever possible. This breaks the tension and keeps the viewer entertained.

For information about the services of Small Business Diva, call (603) 505-5000. Go to: http://www.youtube.com/user/DrSharonLivingston to see recent videos she has produced.

VIDEO:

The ads use humor to demonstrate the consequences of not booking with CheapOair, versus the benefits of being able to do more when you “Get There for Less” when relying on CheapOair for your travel needs.

Sam Jain, CEO, commented: “This exciting new campaign speaks to exactly who we are as a brand. TV is a new strategy for CheapOair and as we head into our 6th year we believe this is the right time to expand our marketing efforts. TV is a natural evolution from our current digital marketing and will help build awareness among a larger audience and introduce more people to the brand.”

The TV campaign launches December 6th and will run through the end of the year on demographically and contextually targeted National Cable Networks such as BBC, DIY, Headline News, Travel Channel, MSNBC, National Geographic and will be promoted on the CheapOair blog and social media networks.

The campaign aims to cement CheapOair’s position as the place for savvy travelers to go for value and service by promoting its wide range of discounted airfares, every day low price guarantee, and 24/7 customer service. The campaign tests two different offers, round trip flights for under $199 and vacation discounts on air and hotel packages for travelers looking for one stop shopping, and will be supported by our ongoing online advertising, email and affiliate marketing tactics.

You can view and download the creative here:
http://www.youtube.com/user/cheapoair?feature=mhum#p/u/1/r07lheLL2ys .
http://www.youtube.com/user/cheapoair?feature=mhum#p/u/0/2R_5ey_9vSM .

About CheapOair:
CheapOair is one of the top 10 largest online travel booking sites and a leading supplier of airfares, hotels, car rentals and vacation packages. Backed by Travelong, which ranked 13th in the industry in Travel Weekly’s esteemed 2010 “Power List,” CheapOair offers the best in value with attractive solutions for today’s savvy traveler. Their portfolio of products include over 100 million airfare combinations on over 400 airlines, low airfare guarantees, 100,000 negotiated hotel rates and the technological foundation to deliver affordable tickets to every region in the world.

For more information, call 866-636-9088 or visit www.cheapoair.com .

View creative on YouTube, here:
http://www.youtube.com/user/cheapoair?feature=mhum#p/u/1/r07lheLL2ys .

“We are excited that Mike is on board at this time of our company’s rapid growth,” said Sample Digital CEO Patrick Macdonald-King, while attending NAB in Las Vegas. “His mandate is to expand our products and services line beyond the media and entertainment sector, where we are now the market leader, into new business verticals.”

“I’m pleased to join with Sample Digital, and believe they have the best product on the market for video management and collaborative workflow,” said Lam. “I’m looking forward to working with Patrick and the team to introduce their platform to marketing/communications departments at major advertisers and corporate America.”

Prior to his six-year stint at ClearStory, Lam was VP of Information Technology and Operations at Insure.com. As Director of Information Systems and Technical Services for InterQual Products Group, Lam served as project leader on the integration team to consolidate all technology, infrastructure, and applications between InterQual with McKessonHBOC, the parent company with 30,000 employees. Lam has a Computer Science BA from Clark University, and launched his information technology career as an intern in the mid-1980′s with Burroughs Corp.

About Sample Digital:
Sample Digital ( www.sampledigital.com ) is the market leader in digital production workflow solutions, meeting the entertainment industry’s growing demand for end-to-end electronic management of the production process. Sample Digital’s services, including Digital Dailies, minimize inefficiencies throughout the content creation, distribution and approval process.

The company’s Web and set-top box applications create a secure online environment where producers, management, distribution and licensing partners can share ideas, information and content created throughout the production, or campaign lifecycle, and as required for trafficking and distribution of final product

Stanley endorsed President Obama during his successful presidential campaign, and had a positive influence on the president’s unprecedented victory in Virginia.

Attorney Conn, locally known as “Mr. Social Security/SSI,” from his numerous billboards and radio ads around the region, is seeking an appointment by the president to the Social Security Advisory Board.

The video demonstrates Conn’s devotion to social justice and change.

“In fact, I’m so committed,” Conn says, “that I erected a scaled down version of the Statue of Liberty on my office’s front lawn.”

The statue can be viewed in the video at: www.BarelyPolitical.com as well as on YouTube. The video is located under the title: “Obama girl’s new crush.”

Barely Political is the leading political satire site on the Web. In June 2007 they launched with the debut video “I’ve Got a Crush on Obama” featuring Obama Girl. This quickly made them one of the most talked about and blogged about political satire sites online.

Founded in 1993, the Eric C. Conn Law Complex provides top-notch legal representation regarding Social Security Disability/SSI, Workers’ Compensation, Personal Injury and Class Action Drug Lawsuit claims.

Conn’s ad campaigns have earned a reputation for being creative and in your face. Local highways are peppered with bright yellow billboards proclaiming Eric C. Conn “Mr. Social Security/SSI.” The radio plays jingles detailing Conn’s Gulf War service in addition to his law complex’s modest beginnings in a singlewide trailer. Newspapers tote numerous ads, among them, the fact that Conn speaks Spanish and is completely self-taught. He’s also a marketing junkie.

“I’m a firm believer in advertising and marketing. You can have the best product in town,” Conn adds, “but if the public doesn’t know about it, what good is it?”

The Eric C. Conn Law Complex includes more than 30 employees and one other attorney, John Earl Hunt. Together, they handle 65 percent of the region’s Social Security and SSI cases. Last year, the practice processed 1,246 cases.

For more information, visit: www.MyKyLawyer.com .

In addition to U2, Kenny Stoff was reunited with Interscope Records’ artist Eminem to create a 30 minute program of original content for the making of his new video. “We Made This” is the lead single from his latest LP, Relapse, and is currently appearing on MTV and M2. Stoff and Eminem previously collaborated on the MTV hit “Making the Ass” which featured the puppetry of Crank Yankers and performances by Sarah Silverman and Jimmy Kimmel.

“We know we can rely on Kenny Stoff and the Mutiny Pictures team for great creative with quick post production turnarounds,” remarked Michelle An of Interscope Records. “We trust them with our most prominent artists and they continue to impress.”

Stoff also directed the music video “New Classic” for Razor & Tie Records’ Selena Gomez and Drew Seeley. The track is from the soundtrack of Disney’s “Another Cinderella Story” and has, to date, attracted over 500,000 views on YouTube.

Company directors Stephen Brown and Erin Brown also teamed up to direct the music video for The Strange Familiar and their song “Courage Is.” The music of The Strange Familiar is currently being featured on the ABC show “Secret Life of An American Teenager.” The music video takes a subtle, heartfelt and credible approach to teen pregnancy and the adversity of life.

Added Pierce: “It’s exciting to work with such a wonderful group of artists and I’m extremely proud of the work Kenny Stoff, Erin Brown and Stephen Brown have created. I am looking forward to the second half of 2009 and continuing to push the limits of traditional and new media.”

About Mutiny Pictures

Mutiny Pictures (www.MutinyPictures.net) is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Client accounts include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group, T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB.

Why the offer? “Our goal is simple,” says Duncan. “We want to make agencies everywhere aware of our studio’s unique and award-winning approach to music production and sound design and ultimately earn a spot on their short list of music vendors.” Duncan also revealed that he’s on a mission to introduce creative executives around the world to GameBeat’s “uncommon creativity.”

Since 1998, GameBeat Studios has produced music and sound for the ads of globally recognized brands including Wal-Mart, Sears, McDonalds, Kraft, Miller Beer, Motorola and dozens more.

In just the past two years the Chicago-based company earned 13 top industry awards including 8 Tellys, 3 Addys and 2 Millennium awards.

“Our versatility is one of our biggest assets,” said Duncan, whose team has produced spots featuring all musical genres. “We’re not just urban music, we do it all,” he added.

To take advantage of the custom demo offer, advertising and marketing agencies can contact GameBeat at 708-283-8860 or by email at info@gamebeatstudios.com.

More information: http://www.gamebeatstudios.com/

Send2Press® is the originating wire service for this story, Copr. 2009.
[tags]GameBeat Studios, CEO Darryl Duncan, custom music demos[/tags]

All videos are posted on the company Web site in QuickTime but with links to the videos located on such social networking sites as YouTube and Veoh. In addition, FookMovie videos also appear on Blip and BetaRecords. “The adults-only videos are on Veoh because they have a category for 18+ content,” G notes, “and they are on our site with warnings about the content.

Notable productions include videos for “Bright Sun at Midnight” (Jonny Harmonic), “Keyboard Flavor Monkey” (The G-Man), “Evolution Destiny” (James Sotelo), and “Electrivicious Party Doll” (Country-Fried Funk).

About John Scott G

Scott is owner of G-Man Marketing in Los Angeles, where he consults on advertising, marketing, and sonic branding. G-Man Marketing has produced broadcast advertising for Verizon Wireless, Goodrich, The Auto Club, DIRECTV, Micron, Legoland, General Dynamics NASSCO and many others. Scott writes about marketing for the Advertising Industry Newswire(TM).

A member of The Recording Academy (www.grammy.com) and on the Board of Directors of NARIP, The G-Man has 8 albums on iTunes. He and NLG are the principal directors at FookMovie(TM), with video contributions from a wide variety of painters, filmmakers, and light artists.

Learn more online: http://www.fookmovie.com.

[tags]John Scott G, FookMovie collective, music video production, Golosio Publishing[/tags]

Nature’s Motion 6 contains all water and aquatic animations and backgrounds. From glimmering waves at sunset and underwater effects to waterfalls, these 20 HD animations offer many options to multimedia producers.

Nature’s Motion 7 is comprised of 20 animated graphics with a fire and pyrotechnics theme. Animated explosions, fireworks, and fire all in high definition make up this latest release in the ActionBacks collection.

Every animation contains a built in alpha channel for quick and clean keying.

The standard definition versions of all three of these new volumes are available for download, along with the rest of the SD volumes.

HD volumes are available on DVD. ActionBacks has discounts on purchases of 2 volumes or more, and also has bundle pricing available.

For more information, visit http://www.ActionBacks.com.

[tags]Suite Imagery LLC, HD animated graphics, royalty free animation volumes, ActionBacks looping motion backgrounds[/tags]

Insight’s market analysis study, “Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2008-2013,” describes the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks.

The study also estimates the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is expected to grow at a compound annual rate of nearly 29 percent over the next six years, driven by on-demand audio, on-demand video, as well as the accompanying advertising revenue.

“The outlook for streaming media has never been brighter. Questions surrounding consumers’ willingness to pay for content have been dispelled by satellite radio and iTunes,” says Robert Rosenberg, Insight Research president. “The forecasts that we present are conservative and in line with current performance. If, however, per-stream costs drop faster than anticipated, we have quicker acceptance of IPTV, or improvements in 3G delivery take place faster than expected, it could blow the doors off of our forecasts, propelling this industry into explosive growth,” Rosenberg continues.

Insight’s report examines the following market drivers: licensing issues, broadband Internet access, mass-market demand, and enterprise usage. Forecasts include revenues for the US market by network services, including digital rights management (DRM), encoding, and performance measurement; and by content services, including advertising, music on-demand, Internet radio and video on-demand.

An excerpt of this research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/IPTV08.asp .

This 140-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

[tags]Insight Research Corporation, IPTV market research study, Robert Rosenberg[/tags]

Harry Coghlan, President, Clear Channel Spectacolor, said “With LocaModa’s technology integrated into Spectacolor HD (http://www.spectacolorhd.com), our advertisers now have the ability to not only attract people in Times Square, but also to interact with them via their mobile phones and the web. This is the start of a revolution in out-of-home advertising, one in which users can choose to engage with brands while brands get web-like measurability.”

The first LocaModa application on Spectacolor’s Times Square screen is Jumbli(TM), a text messaging word game. Players who submit the highest scoring words from their mobile phones see their names on the screen. Spectacolor is running the game twice every hour.

“We are very excited to be extending Spectacolor’s reach to both mobile and web consumers; potentially, millions of people can engage with the same content as being displayed in Times Square. This is yet another step in what we call The Web Outside,” said Stephen Randall, CEO, LocaModa.

The Jumbli game on the Times Square screen is also playable from www.jumbli.tv. Winning words played from the web will also be displayed in Times Square. Jumbli and any of LocaModa’s other interactive applications can also incorporate advertisers’ branding elements.

About LocaModa
LocaModa connects people and places online and off, bringing out-of-home locations to the web and web experiences to locations such as bars, cafes, colleges, public spaces and conferences. LocaModa Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its U.S.-based strategic investing arm, PresidioSTX. Additional information can be found at http://www.locamoda.com .

About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents.gIn the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide.

Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company’s international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting http://www.clearchanneloutdoor.com .

[tags]LocaModa Inc, Clear Channel Outdoor, Jumbli text messaging word game, CEO Stephen Randall[/tags]