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June 15, 2013
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Roeser Resources » Winner of 4 Marketing Excellence Awards on:
When Advertising Attacks – Veteran marketing technologist Christopher Laird Simmons rants about things he’s seen in the advertising and entertainment world
OPINION: Well, you have to hand it to Disney for trying to capture the market on any product, brand, or service offering in their vast empire, even if remotely related to the original creators of something like the “Day of the Dead.” So many people are growing up today thinking Disney invented Snow White, or mermaids, or Pinocchio, it’s a little unnerving.
NEWS: Today anybody attempting to use the Diigo social bookmarking site was greeted with either a redirect to a keyword link page (similar to a placeholder site), or was being redirected to an apparent Monster.com affiliate link page. Diigo has been around quite some time, and also absorbed Furl a couple of years back. (UPDATED)
COLUMN: Hello folks, it’s that time again to pigeon hole yet another scumbag opportunist, apparently named “Tim Berger,” flaunting the laws of the U.S. and various states of the union[...]
COLUMN: In perhaps one of the most clever sexy marketing ideas I’ve seen in awhile, HBO is promoting a True Blood tie-in, a women’s tank top, with the letters VILF[...]
COLUMN: Well, friends and fans, we have another scumbag using robo-calling tactics to call my home phone number (about 2:20pm PDT today, Sunday). Expecting me to be home to listen[...]
COLUMN: Well, it looks like the scammers keep on calling. This week the abusive law-breaking robo-caller is the scum suckers calling themselves “Turboatm(.com)” and calling after 7pm Pacific Time, and[...]
COLUMN: It’s unfortunate that Anthem has chosen to attack unsuspecting customers and non-customers with inhuman robocalls. I’ve gotten about a dozen calls this year – and I’m not a customer.[...]
COLUMN: Well, as somebody who used to enjoy Domino’s “once upon a time,” and who gave up on the poor quality (really, Papa John’s was so much better, it’s just[...]
COLUMN: I got my Ikea catalog last week, and like many in the design field, thought something had changed but wasn’t quite sure what. Due to the fact I have[...]
COLUMN: If you’re a follower of Megan Fox, or the latest vampire movies, or you happen to look at the most popular this week listings on your iPhone, you have[...]
COLUMN: For those of you who use Google News (the news portal that is a subset of the megalith that is the Google content universe) regularly, you might have noticed[...]
COLUMN: While the subject of contextual branding against other company’s trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.
COLUMN: After seeing one of Sony’s debut TV spots for their new PlayStation(r), I’m sure I was not the only one slightly freaked out by the toy baby who comes to life, starts to cry, then laugh maniacally before flashing demon red eyes… all while pawing the air toward the floating black slab of a PlayStation 3 (PS3).
COLUMN: Companies need to do a better job of policing themselves when signing up new customers on the Internet and through mail campaigns, otherwise they risk contributing to an already serious epidemic of personal and business identity theft. Certain companies are making it a little easier for crooks to get a foot in the door due to a lack of safeguards and common sense. And guess what? It just happened to my company.
COLUMN: Apparently shaving is no longer hip and cool. I’m watching TV, the commercials come on, and I am blinded by the stubble… oh the stubble … Does Paris Hilton think “that’s hot?” Ohmigod! I need to stop shaving or I’m not going to get past that velvet rope!
COLUMN: Product placement is considered a necessary evil and potential savior for the advertising industry, but sometimes the concept gets in the way of the art form. The recent creative and financial flop The Island took the concept way too far.
Elliot Light launches New Home Nexus, a marketing, sales and advertising firm connecting home buyers and buildersMon, 17 Jun 2013
Ads We Love: Audi Spock vs Spock – The Challenge (2013)Sat, 15 Jun 2013
Truebridge hires Ken Wells as EVP of Relationship Marketing to lead financial services marketing focusWed, 12 Jun 2013
Food Finders, Inc. of Signal Hill, California wins Non-Profit PR Grants Award for 2013Wed, 12 Jun 2013
