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	<title>Advertising Industry Newswire</title>
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	<description>News, Articles and Commentary from the Advertising Industry</description>
	<lastBuildDate>Fri, 11 May 2012 16:49:36 +0000</lastBuildDate>
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		<title>Public-facing Digital Marketing Company, Crown, adds Pete Luongo to Advisory Board</title>
		<link>http://advertisingindustrynewswire.com/2012/05/11/2250_164936.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/05/11/2250_164936.php#comments</comments>
		<pubDate>Fri, 11 May 2012 16:49:36 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Staff and Management]]></category>
		<category><![CDATA[NEWS: Technology Marketing]]></category>
		<category><![CDATA[Crown Partners]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[Richard Hearn]]></category>

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		<description><![CDATA[DAYTON, Ohio /Advertising Industry Newswire/ -- Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0512-crown.jpg" alt="" title="CROWN - Ohio" width="250" height="250" class="alignright size-full wp-image-2251" />DAYTON, Ohio /Advertising Industry Newswire/ &#8212; Award-winning marketing and technology strategy company, Crown, recently announced the addition of Pete Luongo to its Board of Advisors. Luongo is the prior President and CEO of the Berry Company and a well-known author. He brings to the board his rich business experience gained over his 33-year career.</p>
<p>Luongo and the rest of the Crown advisory board will help the company achieve its vision of doubling its market size in the next two years through eBusiness solutions. </p>
<p>&#8220;Pete is very motivated to grow the community and help fast-growing companies like Crown. It couldn&#8217;t be a more perfect match,&#8221; said Richard Hearn, Crown CEO and Founder. </p>
<p>During his tenure at the Berry Company, a 1.5 billion dollar national yellow page advertising agency, Luongo guided Berry through record sales growth, numerous contract acquisitions and the continuance of the nearly 100-year-old company as an industry leader and a &#8220;great place to work.&#8221; He also created Berry&#8217;s current operating philosophy, &#8220;The Leadership Pledge&#8221; which he has since shared with 200+ companies, collegiate athletic programs and numerous organizations. </p>
<p>Luongo continues his influential leadership footprint with his book, &#8220;10 Truths About Leadership&#8230;It&#8217;s Not Just About Winning&#8221; (ISBN: 978-1458779298; paperback). In addition, he makes countless speaking engagements and holds various board memberships. He also serves as executive director of the Center for Leadership and Executive Development at the University of Dayton where he is an adjunct professor teaching leadership at both the undergraduate and graduate level and serves on the University&#8217;s Board of Trustees.</p>
<p>&#8220;My focus on board participation has always been based on providing guidance and support to those organizations I feel have the greatest potential to both impact and grow in our region. Crown has earned that recognition, and I am thrilled to be able to play a role in helping them grow their influence,&#8221; said Luongo. </p>
<p><strong>About Crown:</strong><br />
Crown breaks new ground in eBusiness solutions. Thanks to its integrated offering of enterprise-wide technology strategy and implementation coupled with public-facing digital marketing, Crown&#8217;s solutions increase business profitability and improve customer experience for the mid-market and large company clients it serves. The company&#8217;s unique approach creates streamlined dissemination of information across and among multiple business channels, process and personnel for improved efficiency and effectiveness.</p>
<p>Crown&#8217;s award-winning work has resulted in more efficient operations, increased profitability and successful marketing programs for clients in diverse industries, including General Motors, the U.S. Army, World Bank, and others. More information: <a href="http://www.crownpartners.com" class="autohyperlink" title="http://www.crownpartners.com" target="_blank">http://www.crownpartners.com</a> .</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2250&type=feed" alt="" />]]></content:encoded>
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		<title>Voices Mobile App for iOS devices will allow ad industry talent booking agents to search the Voices.com database</title>
		<link>http://advertisingindustrynewswire.com/2012/05/10/2241_191342.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/05/10/2241_191342.php#comments</comments>
		<pubDate>Thu, 10 May 2012 19:13:42 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Advertising Services]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Websites]]></category>
		<category><![CDATA[David Ciccarelli]]></category>
		<category><![CDATA[voice actors]]></category>
		<category><![CDATA[voice over talents]]></category>
		<category><![CDATA[voiceover talents]]></category>
		<category><![CDATA[Voices.com]]></category>

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		<description><![CDATA[NEW YORK, N.Y. /Advertising Industry Newswire/ -- Announced this weeek, the new Voices Mobile App for iOS devices, will allow advertising industry talent booking agents to search the Voices.com database of over 75,000 voice talents, review price quotes and listen to custom auditions from their mobile devices.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0512-voicesiphone.jpg" alt="" title="VOICES iPhone App" width="250" height="250" class="alignright size-full wp-image-2242" />NEW YORK, N.Y. /Advertising Industry Newswire/ &#8212; Announced this weeek, the new Voices Mobile App for iOS devices, will allow advertising industry talent booking agents to search the <a href="http://Voices.com" class="autohyperlink" title="http://Voices.com" target="_blank">Voices.com</a> database of over 75,000 voice talents, review price quotes and listen to custom auditions from their mobile devices.</p>
<p>&#8220;Our customers are using their mobile devices to access the <a href="http://Voices.com" class="autohyperlink" title="http://Voices.com" target="_blank">Voices.com</a> website,&#8221; says David Ciccarelli, CEO of Voices. &#8220;Now 15 percent of all traffic to <a href="http://Voices.com" class="autohyperlink" title="http://Voices.com" target="_blank">Voices.com</a> is coming from apple devices and that number is growing every month.&#8221;</p>
<p><a href="http://Voices.com" class="autohyperlink" title="http://Voices.com" target="_blank">Voices.com</a> is the online marketplace that connects businesses with professional voice-over talent. Their first-ever mobile app for procuring voice-overs also gives professional voice talent the ability to review a list of paid jobs, submit an audition and a price quote to the businesses looking to hire.</p>
<p>The new mobile app is compatible with the Apple iPhone and iPad and is available on iTunes free of charge.</p>
<p>&#8220;The new app will allow voice talent and businesses to connect more easily which will result in more work being awarded through <a href="http://Voices.com" class="autohyperlink" title="http://Voices.com" target="_blank">Voices.com</a>,&#8221; says Stephanie Ciccarelli, Chief Marketing Officer of Voices.</p>
<p>&#8220;The app looks complete and well-thought out. The addition of the recorder is a bonus. I can see myself knocking off auditions on vacation or on the road, wherever,&#8221; says Cal Koat, professional voice talent and Voices Member.</p>
<p><strong>About Voices:</strong><br />
Based in Toronto, Ontario, Canada, <a href="http://Voices.com" class="autohyperlink" title="http://Voices.com" target="_blank">Voices.com</a> is the technology and industry leading website that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the <a href="http://Voices.com" class="autohyperlink" title="http://Voices.com" target="_blank">Voices.com</a> marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay(TM) escrow service and our Web application.</p>
<p>Clients that have worked with Voices include NBC, ESPN, PBS, The History Channel, Reader&#8217;s Digest, Comcast, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, American Airlines, the U.S. Army, the U.S. Government and thousands more.</p>
<p>Read more information about the app and customer reviews: <a href="http://www.voices.com/iphone" class="autohyperlink" title="http://www.voices.com/iphone" target="_blank">www.voices.com/iphone</a> .</p>
<p>The App is now available in the iTunes app store: <a href="http://itunes.apple.com/us/app/voices.com/id493554377" class="autohyperlink" title="http://itunes.apple.com/us/app/voices.com/id493554377" target="_blank">http://itunes.apple.com/us/app/voices.com/id493554377</a> .</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2241&type=feed" alt="" />]]></content:encoded>
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		<title>CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP</title>
		<link>http://advertisingindustrynewswire.com/2012/05/10/2235_183547.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/05/10/2235_183547.php#comments</comments>
		<pubDate>Thu, 10 May 2012 18:35:47 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Market Research]]></category>
		<category><![CDATA[NEWS: Staff and Management]]></category>
		<category><![CDATA[CMI Research]]></category>
		<category><![CDATA[Laura Winn]]></category>
		<category><![CDATA[Qualitative Research]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=2235</guid>
		<description><![CDATA[ATLANTA, Ga. /Advertising Industry Newswire/ -- CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0512-laurawinn.jpg" alt="" title="Laura Winn at CMI" width="250" height="250" class="alignright size-full wp-image-2236" />ATLANTA, Ga. /Advertising Industry Newswire/ &#8212; CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility for managing and developing key accounts across research solutions, as well as product development, and thought leadership. </p>
<p>The promotion is in recognition of Winn&#8217;s demonstrated commitment to innovative research approaches, her recognized status as a thought leader in traditional and digital ethnographic research, and her ability to answer clients&#8217; strategic business questions. </p>
<p>This expanded role allows Winn to focus more heavily on research insight and strategic recommendations at the account level, moving beyond project execution to add greater value to the organization.</p>
<p>&#8220;Laura&#8217;s new role will enable her to work with a broad mix of clients to deliver on CMI&#8217;s commitment to research that drives results,&#8221; said Ellen Mowbray, senior vice president, business strategy for CMI. &#8220;She is exceptional at developing and utilizing new approaches, such as our advanced immersive suite, to help companies get to know their customers in deeper ways. Laura&#8217;s background in cultural anthropology enables her to identify and articulate key insights in ways that easily translate to strategic business objectives.&#8221;</p>
<p>Winn has been with CMI for nine years, during which time she has been a featured speaker and author for numerous industry organizations, including the American Bankers Association, LIMRA, and the Pharmaceutical Marketing Research Group (PMRG). She has also been published in a number of publications, including the Medical Group Management&#8217;s Connexion, Quirk&#8217;s Market Research Review, and Medical, Marketing and Media.</p>
<p><strong>About CMI:</strong><br />
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI&#8217;s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.</p>
<p>For more information about CMI, visit <a href="http://www.cmiresearch.com" class="autohyperlink" title="http://www.cmiresearch.com" target="_blank">http://www.cmiresearch.com</a> .</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2235&type=feed" alt="" />]]></content:encoded>
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		<title>Neotrope 2012 Non-Profit PR Grant awarded to The Pacific Pinball Museum (PPM) of Alameda, Calif.</title>
		<link>http://advertisingindustrynewswire.com/2012/05/10/2229_172603.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/05/10/2229_172603.php#comments</comments>
		<pubDate>Thu, 10 May 2012 17:26:03 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: The PR Business]]></category>
		<category><![CDATA[Larry Zartarian]]></category>
		<category><![CDATA[Neotrope PR Grants]]></category>
		<category><![CDATA[non-profit pr grants]]></category>
		<category><![CDATA[Pacific Pinball Museum]]></category>
		<category><![CDATA[public relations]]></category>

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		<description><![CDATA[SAN FRANCISCO, Calif. /Advertising Industry Newswire/ -- The Pacific Pinball Museum (PPM) of Alameda, California has been chosen as a grant recipient for Neotrope's 2012 Non-Profit PR Grants Program. This grant will help the Pacific Pinball Museum further its mission: To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0512-pacpinball.jpg" alt="" title="Pacific Pinball Museum" width="250" height="250" class="alignright size-full wp-image-2230" />SAN FRANCISCO, Calif. /Advertising Industry Newswire/ &#8212; The Pacific Pinball Museum (PPM) of Alameda, California has been chosen as a grant recipient for Neotrope&#8217;s 2012 NonProfit PR Grants Program. This grant will help the Pacific Pinball Museum further its mission: &#8220;To inspire an interest in science, art and history through pinball and to preserve and promote this important part of American culture.&#8221; </p>
<p>With this commitment, Neotrope aligns itself with the PPM in educating and entertaining children and adults through the preservation of pinball, while making eight decades of games available to be played by everyone. </p>
<p>The museum accomplishes this through the operation of the Pacific Pinball Museum, a beautifully maintained selection of 90 fully playable pinball machines. In addition, PPM hosts the world&#8217;s largest pinball show: the Pacific Pinball Exposition once a year. PPM also furthers its mission through the creation of traveling pinball art and science exhibits that capture the amazing visuals and communicate the basics of physics and electricity used in pinball. </p>
<p>&#8220;Neotrope&#8217;s recognition of PPM&#8217;s dedication and focus in addition to their work with other charities and nonprofits is truly appreciated. Neotrope will be invaluable as we plan the world&#8217;s largest pinball show: our sixth annual Pacific Pinball Exposition for September 21-23, 2012,&#8221; said Larry Zartarian, the Museum&#8217;s Chairman of the Board. </p>
<p>Americans instantly recognize pinball as an American icon along with Jazz, Coca-Cola(R), the jukebox and Elvis. The PPM ensures future generations can appreciate the American ingenuity and creativity that fueled an entire pinball industry for years to come. The museum is currently developing curriculum for students of all ages to learn the basic theories behind pinball mechanisms and concepts such as gravity, momentum and acceleration.</p>
<p>As part of this grant program, Neotrope is providing PR solutions, news dissemination (through its Send2Press(R) Newswire service), and search marketing for the PPM to help raise awareness of its efforts in education, community service, science, art and fundraising. The museum&#8217;s goal is to move to a permanent location that can house its collection of 900-plus machines, offer larger teaching and restoration facilities, and expand its art gallery that features local and international artists.</p>
<p>&#8220;Having Neotrope aboard will help drive and refine our vision to become the Smithsonian of Pinball,&#8221; said Michael Schiess, PPM Founder and Director. &#8220;Our growing team of artists, technicians, volunteers, enthusiasts and visionaries will now be able to spread the word and scope of their efforts.&#8221; </p>
<p>&#8220;We&#8217;re honored to be providing assistance to the Pacific Pinball Museum, in both keeping alive eight decades of pinball history, and building educational art, science and historical programs that spark interest in intellectual pursuit,&#8221; said Christopher Laird Simmons, CEO of Neotrope(R).</p>
<p>About the Pacific Pinball Museum (PPM):</p>
<p>PPM unlocks the imagination of visitors with pinball back glass art that features themes such as fantasies of the future, beautiful women, sports heroics, outer space, the Wild West and many more. A key member of the museum&#8217;s collection of one-of-a-kind exhibits is the Visible Pinball, a fully functional pinball machine housed in a clear cabinet. The Visible Pin mesmerizes anyone who has ever wondered what goes on inside a machine while it&#8217;s being played and gives instructors an opportunity to point out the details of the machine&#8217;s operation while it is being used. Other exhibits discuss magnetism, momentum, statistics and the patented inventions that several ingenious Americans have devised just for pinball.</p>
<p>Giant (sometimes 10-foot by 10-foot) hand-painted acrylic mural reproductions of original pinball back glass art cover vast swaths of PPM&#8217;s walls. From Space Ship to Sea Ray, from Majorettes to Jungle Princess, these unique pieces of art created just for PPM are also available as an off-site exhibit or simply as an eye-popping example of the depth of skill pinball artists and designers employ while promoting individual games. Artists working at pinball companies Gottlieb, Williams and Bally unintentionally captured highlights of history while designing the art that decorate pinball games.</p>
<p>Christian Marche&#8217;s pointy people and Gordon Morison&#8217;s over-the-top psychedelia capture the mood of the &#8217;60s and &#8217;70s while the content of various pinball artists&#8217; work often captures historic moments like the moon shot, the British rock invasion or the patriotic spirit following World War II. </p>
<p>PPM is popular with families, couples on their first date, school groups and local companies who hold special occasion parties there. The museum offers a party room for rent by the hour while guests enjoy the historical selection of games that range from 1878 to 2012. Parties at PPM are like having access to an entire arcade or someone&#8217;s massive game room to celebrate a personal occasion. Also among the regulars at PPM are some of the world&#8217;s highest-ranked pinball players and most experienced repair technicians. </p>
<p>For more information on the Pacific Pinball Museum, located at 1510 Webster Street, Alameda, CA, 94501, visit <a href="http://www.pacificpinball.org" class="autohyperlink" title="http://www.pacificpinball.org" target="_blank">www.pacificpinball.org</a> or write to mschiess@pacificpinball.org or call 205-9793. For more information on the Pacific Pinball Exposition, visit: <a href="http://pacificpinball.org/events/" class="autohyperlink" title="http://pacificpinball.org/events/" target="_blank">http://pacificpinball.org/events/</a> .</p>
<p>About Neotrope:</p>
<p>Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online content portals. Neotrope also offers targeted news dissemination and press release writing through its unit, Send2Press(R) Newswire (<a href="http://Send2Press.com" class="autohyperlink" title="http://Send2Press.com" target="_blank">Send2Press.com</a>). The company pioneered the concept of search optimization of press release content back in 1997 (verifiable via archive-dot-org). Neotrope was an Inc. 5000 company in 2009. More information: <a href="http://www.Neotrope.com" class="autohyperlink" title="http://www.Neotrope.com" target="_blank">www.Neotrope.com</a> .</p>
<p>Neotrope&#8217;s annual Non-Profit PR Grants(TM) Program was originally launched in 2000 by company founders Christopher Simmons and the late Dr. JL Simmons, with the goal of providing a &#8220;better donation&#8221; for worthy U.S. charitable 501(c)3 non-profits than simply writing a small check; instead utilizing the company&#8217;s capabilities to grow awareness to media and the public, attract halo sponsors/donors, and bring together disparate resources not generally affordable to small organizations.</p>
<p>Additional information regarding the Neotrope 2012 PR Grants for U.S. charitable non-profits and grant recipients can be found at: <a href="http://send2press.com/non-profit/index.shtml" class="autohyperlink" title="http://send2press.com/non-profit/index.shtml" target="_blank">http://send2press.com/non-profit/index.shtml</a> .</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2229&type=feed" alt="" />]]></content:encoded>
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		<title>Social Media Research events from SKIM Group in U.S. &#8211; Comparing Consumer Attitudes</title>
		<link>http://advertisingindustrynewswire.com/2012/05/09/2223_162806.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/05/09/2223_162806.php#comments</comments>
		<pubDate>Wed, 09 May 2012 16:28:06 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[EVENTS: Webinars]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS:  Branding]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Market Research]]></category>
		<category><![CDATA[SKIM Group]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=2223</guid>
		<description><![CDATA[NEW YORK, N.Y. /Advertising Industry Newswire/ -- The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0512-skimgroup.jpg" alt="" title="SKIM Group US" width="250" height="250" class="alignright size-full wp-image-2224" />NEW YORK, N.Y. /Advertising Industry Newswire/ &#8212; The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.</p>
<p>SKIM is an expert in the field of new product development, communication and pricing decisions, offering strategic insights and customized solutions to support clients in the development and review of their marketing strategies.</p>
<p>To learn more about the research services offered by SKIM or to register for one of the new marketing webinars, visit <a href="http://www.skimgroup.com/attend-our-marketing-webinars" class="autohyperlink" title="http://www.skimgroup.com/attend-our-marketing-webinars" target="_blank">http://www.skimgroup.com/attend-our-marketing-webinars</a> .</p>
<p>EVENT LINE-UP AND INFORMATION:</p>
<p>* Your chocolate. Your fans. Your strategy. Social media research made actionable<br />
Thursday, May 10, 2-2:30 p.m. EDT<br />
By Sourabh Sharma, project manager, SKIM New York.<br />
<a href="https://www3.gotomeeting.com/register/346273702" class="autohyperlink" title="https://www3.gotomeeting.com/register/346273702" target="_blank">https://www3.gotomeeting.com/register/346273702</a> .</p>
<p>Join Sourabh Sharma as he presents a social media research case study comparing consumer attitudes regarding a selection of well-known and niche chocolate brands. </p>
<p>Social media research is all about listening instead of asking. When individuals communicate freely and spontaneously online, their comments are often more candid and truthful. Any product or brand that is talked about online can leverage social media to formulate strategies for consumer-targeted marketing, advertising, and channel communication. Illustrated by a real world case study, attendees will learn how SKIM researchers translate social media conversations into actionable insights and marketing opportunities for brands including Toblerone and Hershey&#8217;s.</p>
<p>Sharma will discuss:</p>
<p>o &#8220;Your chocolate&#8221;<br />
* The online competitive landscape<br />
* A brand&#8217;s perceived identity<br />
o &#8220;Your fans&#8221;<br />
* Consumer personas based on online behavior<br />
* Online platform effectiveness<br />
o &#8220;Your strategy&#8221;<br />
* Consequential actionable recommendations.</p>
<p>Attendees will learn how to use social media to measure brand equity and reach, gauge the competitive landscape, and get closer to consumers by understanding their truthful, candid and current brand perceptions.</p>
<p>* Product portfolio and revenue optimization<br />
Thursday, May 24, 2-2:30 p.m. EDT<br />
By Juan Andres Tello, director, Consumer Americas, SKIM New York.<br />
<a href="https://www3.gotomeeting.com/register/353140414" class="autohyperlink" title="https://www3.gotomeeting.com/register/353140414" target="_blank">https://www3.gotomeeting.com/register/353140414</a> .</p>
<p>In a competitive consumer environment, it is essential to price your product right. In this webinar, Juan Andres Tello will explore ways to optimize pricing and product portfolio composition to maximize overall revenue. Tello will examine various scenarios such as what happens when product prices are adjusted, pack sizes are decreased, or premium/value line extensions are introduced.</p>
<p>Professionals in consumer pricing, marketing strategy, and research roles will learn how research insights can drive smarter pricing and optimization decisions &#8211; even in the most competitive consumer markets. Attendees will learn how to optimize their pricing and product portfolio composition to maximize portfolio revenue.</p>
<p>Tello will discuss:</p>
<p>o Motivations for revenue optimization<br />
o Making the marketing research shift from insight to foresight<br />
o Building blocks of a revenue optimization system<br />
o Sample revenue optimization strategies<br />
o How to deliver optimization results to both internal and external clients. </p>
<p>* Developing winning claims<br />
Thursday, June 7, 2-2:30 p.m. EDT<br />
By Paul Janssen, director, Communications Research, SKIM New York.<br />
<a href="https://www3.gotomeeting.com/register/914035246" class="autohyperlink" title="https://www3.gotomeeting.com/register/914035246" target="_blank">https://www3.gotomeeting.com/register/914035246</a> .</p>
<p>What distinguishes a winning communication strategy from one that falls flat? Paul Janssen will share the results of a SKIM meta-analysis of hundreds of claims across 14 categories. Among the compelling findings, results show that a tangible promise of value is critical to a claim&#8217;s success. Attendees will also learn how popular communications tactics (e.g., humor, comparative advertising, jargon) can unintentionally undermine the message and render a claim ineffective.</p>
<p>Janssen will illustrate how re-analyzing large amounts of data across studies and categories can be a powerful tool for generating essential consumer insights. Armed with new insights, marketing and research attendees will be prepared to develop more effective claims, which can be broadly applied to any communications strategy.    </p>
<p><strong>About SKIM:</strong><br />
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in Rotterdam, Geneva, London and New York. A new San Francisco office will open in July 2012. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications and financial services. Visit <a href="http://www.skimgroup.com" class="autohyperlink" title="http://www.skimgroup.com" target="_blank">www.skimgroup.com</a> for more information.</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2223&type=feed" alt="" />]]></content:encoded>
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		<title>Political Orgs Can Now See How Redistricting Has Changed 2012 Election Congressional Districts with USgeocoder</title>
		<link>http://advertisingindustrynewswire.com/2012/05/04/2217_214107.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/05/04/2217_214107.php#comments</comments>
		<pubDate>Fri, 04 May 2012 21:41:07 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Direct Marketing]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[News: Political Marketing]]></category>
		<category><![CDATA[2012 elections]]></category>
		<category><![CDATA[geocoding solutions]]></category>
		<category><![CDATA[GIS software]]></category>
		<category><![CDATA[Online Image]]></category>
		<category><![CDATA[USgeocoder]]></category>

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		<description><![CDATA[SAN JOSE, Calif. /Advertising Industry Newswire/ -- GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0512-usgeocod.jpg" alt="" title="AIN0512-usgeocod" width="250" height="250" class="alignright size-full wp-image-2218" />SAN JOSE, Calif. /Advertising Industry Newswire/ &#8212; GIS software and technology company, Online Image, recently announced the Geocoded Address Batch Processing Service for New Congressional District Matching. Specifically of interest to political organizations, campaign coordinators, and marketing efforts, this service is the first to match addresses to newly redrawn districts, enabling organizations to update their member address files and direct their members to support the candidates they endorse for the 2012 elections.</p>
<p>The new district address batch matching is processed by USgeocoder, the flagship product of Online Image. USgeocoder determines the location of each address, identifies its census block, produces congressional district information, and returns the address file to the organization with district information appended. Using proprietary algorithms, USgeocoder achieves greater than 99.8 percent accuracy for new congressional district matching.</p>
<p>According to Mitchell Pearce, CEO of Online Image: &#8220;If an organization wants its members to support a particular candidate, it must first know which members are in that candidate&#8217;s district. Due to recent state redistricting, more than 80 percent of the nation&#8217;s congressional districts have changed. Many voters are no longer in the same districts they were before. Our batch address process makes this discovery painless for organizations.&#8221;</p>
<p>Online Image updates its data files as the U.S. Postal Service updates its address files and the states complete redistricting source data. As of today, based on source files currently available, USgeocoder batch processes addresses in 48 states and territories for new congressional district matching. </p>
<p>To learn more about address to congressional district matching, visit: <a href="http://usgeocoder.com/offer_data_processing" class="autohyperlink" title="http://usgeocoder.com/offer_data_processing" target="_blank">http://usgeocoder.com/offer_data_processing</a> .</p>
<p><strong>About Online Image:</strong><br />
Based in San Jose, California, Online Image specializes in GIS data processing and mapping, advocacy management, custom web programming, and business management. USgeocoder, a wholly-owned subsidiary of Online Image, provides best-in-class affordable geocoding solutions for political districts, mailing delivery, census geographies, demographics, statistics, address attribute appending, and mapping needs. It is a Geographic Information System (GIS) application designed to serve and assist political campaigns, lobbying and advocacy, government, sales tax compliance, and marketing organizations.</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2217&type=feed" alt="" />]]></content:encoded>
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		<title>Marketing Long Term Care to Seniors: LTCA named a finalist in SeniorHomes&#8217; Best of Web Awards 2012</title>
		<link>http://advertisingindustrynewswire.com/2012/04/20/2214_211852.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/04/20/2214_211852.php#comments</comments>
		<pubDate>Fri, 20 Apr 2012 21:18:52 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Healthcare Marketing]]></category>
		<category><![CDATA[NEWS: Industry Awards]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Websites]]></category>
		<category><![CDATA[long term care]]></category>
		<category><![CDATA[Long Term Care Associates]]></category>
		<category><![CDATA[long term care marketing]]></category>
		<category><![CDATA[Stephen D. Forman]]></category>
		<category><![CDATA[Terry Truesdell]]></category>

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		<description><![CDATA[OVERLAND PARK, Kan. /Advertising Industry Newswire/ -- National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the 'Social Media Rockstars - Organizations' category of SeniorHomes' 2012 'Best Of The Web Awards.' The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0412-ltcnetwk.jpg" alt="" title="National LTC Network" width="250" height="250" class="alignright size-full wp-image-2215" />OVERLAND PARK, Kan. /Advertising Industry Newswire/ &#8212; National LTC Network member Long Term Care Associates (LTCA) recently became a finalist in the &#8220;Social Media Rockstars &#8211; Organizations&#8221; category of SeniorHomes&#8217; 2012 &#8220;Best Of The Web Awards.&#8221; The contest identified some of the most valuable resources across the web for seniors, caregivers and industry professionals in 10 categories, and was judged by a panel of leading experts in the senior living industry.</p>
<p>&#8220;LTCA has been a groundbreaking industry leader in social media, so it&#8217;s great to see their work recognized by <a href="http://SeniorHomes.com" class="autohyperlink" title="http://SeniorHomes.com" target="_blank">SeniorHomes.com</a>,&#8221; commented Terry Truesdell, President and CEO of the National LTC Network.</p>
<p>&#8220;Here at LTCA we&#8217;ve been building our Twitter presence for nearly 3 years. Because of its intimacy and immediacy, I identified Twitter as the perfect platform to assist not only our producers, but also consumers and other professionals looking for information on long term care planning,&#8221; said Stephen D. Forman, LTCA&#8217;s Senior Vice-President &#038; Social Media Brand Manager. &#8220;I feel optimistic about our strategy, since we recently achieved the milestone of surpassing the 99.99 percentile rank by Followers and established ourselves as THE online source for high-quality long-term care content.&#8221;</p>
<p><a href="http://SeniorHomes.com" class="autohyperlink" title="http://SeniorHomes.com" target="_blank">SeniorHomes.com</a> reports that they received more than 450 nominations. Judges considered criteria including 1) Quality of writing, 2) Accuracy and insight, 3) Navigation and design, 4) Breadth and depth, and 5) Engagement with, and Number of Followers.</p>
<p>About LTCA:</p>
<p>With roots dating back to 1974, Long Term Care Associates, Inc. (LTCA) has now entered its 5th decade focused exclusively in the LTC insurance marketplace. Headquartered in Bellevue, Wash., the company is proud to service over 5 million members of sponsoring organizations, and count the claim payments to its clients in the tens of millions of dollars.</p>
<p>About the National LTC Network:</p>
<p>Since 1994, The National LTC Network has been a leader in long term care insurance distribution. The Network counts among its member firms some of the most respected and successful firms in the industry. Members include trailblazers in workplace sales, association sales, and traditional individual sales.</p>
<p>About Contest Sponsor SeniorHomes:</p>
<p>SeniorHomes is a free resource for people looking for senior housing or senior care for a loved one or themselves. <a href="http://SeniorHomes.com" class="autohyperlink" title="http://SeniorHomes.com" target="_blank">SeniorHomes.com</a> features expert-written articles and a comprehensive directory of care options.</p>
<p>More information:<br />
National LTC Network: <a href="http://www.NLTCN.com" class="autohyperlink" title="http://www.NLTCN.com" target="_blank">http://www.NLTCN.com</a> .<br />
LTCA: <a href="http://www.ltc-associates.com" class="autohyperlink" title="http://www.ltc-associates.com" target="_blank">http://www.ltc-associates.com</a> .<br />
Twitter: <a href="https://twitter.com/ltcassociates" class="autohyperlink" title="https://twitter.com/ltcassociates" target="_blank">https://twitter.com/ltcassociates</a> .</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2214&type=feed" alt="" />]]></content:encoded>
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		<title>Music Industry Marketing Expert, G-Man Marketing, Celebrates Decade of Entertainment Hype</title>
		<link>http://advertisingindustrynewswire.com/2012/04/16/2208_201107.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/04/16/2208_201107.php#comments</comments>
		<pubDate>Mon, 16 Apr 2012 20:11:07 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Advertising Services]]></category>
		<category><![CDATA[NEWS: Entertainment Marketing]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: The PR Business]]></category>
		<category><![CDATA[NEWS: Video Marketing]]></category>
		<category><![CDATA[G-Man Marketing]]></category>
		<category><![CDATA[ghost marketing]]></category>
		<category><![CDATA[John Scott G]]></category>
		<category><![CDATA[music in advertising]]></category>
		<category><![CDATA[music marketing]]></category>
		<category><![CDATA[Sandra Piller]]></category>

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		<description><![CDATA[LOS ANGELES, Calif. /Advertising Industry Newswire/ -- Whether you call it publicity, media relations or hype, everybody needs it and John Scott G of California-based G-Man Marketing has been providing it for a decade. G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey's Pizza, Toyota of Orange, and more.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0412-gmanmktg.jpg" alt="" title="G-Man Marketing 10th Anniversary 2012" width="250" height="250" class="alignright size-full wp-image-2209" />LOS ANGELES, Calif. /Advertising Industry Newswire/ &#8212; Whether you call it publicity, media relations or hype, everybody needs it and John Scott G of California-based G-Man Marketing has been providing it for a decade. G and G-Man Marketing have created work for Verizon Wireless, Goodyear, Auto Club, General Dynamics, Shakey&#8217;s Pizza, Toyota of Orange, and more. In addition, G collaborated with Doug Colosio, Scott Joss and Merle Haggard to write &#8220;Bad Actor,&#8221; a song on Haggard&#8217;s &#8220;I Am What I Am&#8221; album.</p>
<p>&#8220;Just by visiting the Internet, you have been influenced by our work,&#8221; states the head of G-Man Marketing (<a href="http://www.gmanmarketing.com" class="autohyperlink" title="http://www.gmanmarketing.com" target="_blank">www.gmanmarketing.com</a>). &#8220;We create and publish media announcements, press alerts, video messaging, social networking communication, and what I call ghost marketing.&#8221;</p>
<p>The concept of &#8220;ghost marketing&#8221; is not new, G admits. &#8220;In addition to books I&#8217;ve ghost-written, some of my most effective work has been behind-the-scenes, writing or contributing to articles or in disseminating items for others to post. Clients, especially artists, don&#8217;t have time to continually look for these opportunities online, but it&#8217;s one of the things we do. It&#8217;s time-consuming, but there&#8217;s a definite payoff if you keep at it.&#8221;</p>
<p>Current clients of G-Man Marketing include Shady Hill Records&#8217; country artist Sandra Piller. &#8220;This is a terrific account because of the variety of great songs Sandra performs,&#8221; G states. &#8220;She works with writer/producer Jane Bach (hits with Reba McEntire and Jo Dee Messina among others) and there are videos of Sandra doing songs by The Doors and Fleetwood Mac. Her cool country version of &#8216;Love Me Two Times&#8217; is a trip!&#8221;</p>
<p>Within the past year, G has worked with Larisa Stow, Robin Hood Music, Golosio Publishing, Goodnight Kiss Music, Anisound Mixing/Mastering, FookMovie, Phil Hatten Design, Carnyville, Bella Swan Bass Society (BSBS), and Paula Franceschi. &#8220;We&#8217;re starting on a Christian music video for &#8216;Amazed by the Light that is You,&#8217; a new area for us.&#8221;</p>
<p>The sounds of BSBS are in a series of humorous commercials airing during the Sheena Metal programs on the LATalkRadio network. The spots are for non-existent products called &#8220;Androyx,&#8221; like an Androyx energy drink and an Androyx phone (&#8220;Forget 3G, 4G or 5G, Androyx offers 157G!&#8221;).</p>
<p>&#8220;I love spreading the word for music, products, speeches, and events,&#8221; G says. &#8220;This work is exciting and gratifying, which makes it fulfilling to start every day!&#8221;</p>
<p>Learn more at: <a href="http://www.gmanmarketing.com" class="autohyperlink" title="http://www.gmanmarketing.com" target="_blank">http://www.gmanmarketing.com</a> .</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2208&type=feed" alt="" />]]></content:encoded>
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		<title>Kids social network, Weinstein Company, and MovieTickets website team for BULLY premiere events and promotions</title>
		<link>http://advertisingindustrynewswire.com/2012/04/13/2198_162658.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/04/13/2198_162658.php#comments</comments>
		<pubDate>Fri, 13 Apr 2012 16:26:58 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Entertainment Marketing]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Websites]]></category>
		<category><![CDATA[BULLY movie premiere]]></category>
		<category><![CDATA[Jackie Fame Inc]]></category>
		<category><![CDATA[The Weinstein Company]]></category>

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		<description><![CDATA[HOLLYWOOD, Calif. /Advertising Industry Newswire/ -- To support the premiere today of the anti-bullying documentary, 'BULLY,' Jackie Fame, Inc. (FAME), the leading kid/teen social network is joining forces with The Weinstein Company and MovieTickets.com. The PG-13 version of the anti-bullying documentary will open in 115 theaters.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0412-weinstein.jpg" alt="" title="BULLY movie premiere" width="250" height="250" class="alignright size-full wp-image-2199" />HOLLYWOOD, Calif. /Advertising Industry Newswire/ &#8212; To support the premiere today of the anti-bullying documentary, &#8220;BULLY,&#8221; Jackie Fame, Inc. (FAME), the leading kid/teen social network is joining forces with The Weinstein Company and <a href="http://MovieTickets.com" class="autohyperlink" title="http://MovieTickets.com" target="_blank">MovieTickets.com</a>. The PG-13 version of the anti-bullying documentary will open in 115 theaters.</p>
<p>FAME and the AMC Cinema chain will sponsor several &#8220;Bully Movie Events&#8221; across the country, with selected theaters offering free admission to a one-night &#8220;Bully&#8221; awareness event &#8211; with the continued goal of involving parents, students, educators, and advocates in the movement to ending bullying.</p>
<p>In addition, with every &#8220;Bully&#8221; ticket purchased through <a href="http://www.MovieTickets.com" class="autohyperlink" title="http://www.MovieTickets.com" target="_blank">www.MovieTickets.com</a> FAME will provide a free download of its book &#8220;Kid2Kid, Keepin&#8217; it Safe Online&#8221; (ISBN: 978-0-675-50025-6) made available for the NOOK and Kindle eBook formats. &#8220;Kid2Kid&#8221; includes great advice for young people about staying safe online, and includes a chapter about preventing bullying in cyberspace and in everyday life.</p>
<p>&#8220;We are happy to join The Weinstein Company&#8217;s &#8216;Bully&#8217; campaign to help raise awareness about the serious effects of bullying. We hope to help inspire kids from around the world to stand up to bullying,&#8221; said Zachary Swauger, age 13, FAME co-founder.</p>
<p>&#8220;This has always been a mission of the Jackie Fame network,&#8221; added Joshua Swauger 11, FAME co-founder. &#8220;In 2011, we launched &#8216;We Have the Power&#8217; at <a href="http://www.WeHaveThePower.net" class="autohyperlink" title="http://www.WeHaveThePower.net" target="_blank">www.WeHaveThePower.net</a> &#8211; a grass roots awareness movement about the terrible effects of bullying on school-aged kids. We recorded an original song, produced by DJ Boom and Hip-Hop recording artist G-Money. We wrote the lyrics to express how deeply concerned we are about bullying and its effect on our peers.&#8221; </p>
<p>The FAME co-founders hope all school-aged kids and their parents will see &#8220;Bully&#8221; and join together in the fight to stop all forms of bullying.</p>
<p>Directed by Sundance and Emmy-award winning filmmaker, Lee Hirsch, &#8220;Bully&#8221; is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America&#8217;s bullying crisis. &#8220;Bully&#8221; follows five kids and families over the course of a school year. Stories include two families who have lost children to suicide and a mother awaiting the fate of her 14-year-old daughter who has been incarcerated after bringing a gun on her school bus.</p>
<p>The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein, which has released such popular franchises as &#8220;Scream,&#8221; &#8220;Spy Kids&#8221; and &#8220;Scary Movie.&#8221; Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes.</p>
<p><a href="http://MovieTickets.com" class="autohyperlink" title="http://MovieTickets.com" target="_blank">MovieTickets.com</a> (<a href="http://www.movietickets.com" class="autohyperlink" title="http://www.movietickets.com" target="_blank">www.movietickets.com</a>), the worldwide leader in advance movie ticketing, offers moviegoers a quick and convenient way to purchase tickets, while serving as a top destination for movie news, reviews and trailers. The Company currently enables consumers across 17 countries/territories, including the United States, Canada, United Kingdom, Ireland, Spain, Argentina, Puerto Rico, the Dominican Republic and the Caribbean to buy movie tickets online, from any mobile device or by phone at 877-789-MOVIE.</p>
<p>Jackie Fame (<a href="http://www.JFame.com" class="autohyperlink" title="http://www.JFame.com" target="_blank">www.JFame.com</a>) continues to expand its Jackie Fame(R) brand with the national retail launch of the FAMEbody personal care and cosmetic lines, BrandFAME apparel lines, <a href="http://FAME50.com" class="autohyperlink" title="http://FAME50.com" target="_blank">FAME50.com</a> merchant platform; and Face-the-Fame, FAME America!, the online music and talent contest. In 2013, FAME is launching its FAMEgirl salon in selected cities.</p>
<p>The mission of the Jackie Fame Network is to be the leading teen social networking destination with the largest, most engaged audience and community. The network will be supported by its unique position as one of the strongest, most valued brands focusing in the highly coveted kid-teen audience.</p>
<p>Jackie Fame is a privately held company and is headquartered in Charlotte, North Carolina with offices in Los Angeles, Calif.</p>
<p>Jackie Fame(R), FAME50(R), JFame(R), FAMEbody(R), Face-The-Fame(R) and FAMEVision(R) are registered trademarks of Jackie Fame Inc. All other trademarks acknowledged. </p>
<p>To learn more about Jackie Fame network, please visit <a href="http://www.JFame.com" class="autohyperlink" title="http://www.JFame.com" target="_blank">http://www.JFame.com</a> . </p>
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<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2198&type=feed" alt="" />]]></content:encoded>
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		<title>Qualitative Research Virtual Event features CMI&#8217;s Jean Fasching</title>
		<link>http://advertisingindustrynewswire.com/2012/03/28/2194_170952.php</link>
		<comments>http://advertisingindustrynewswire.com/2012/03/28/2194_170952.php#comments</comments>
		<pubDate>Wed, 28 Mar 2012 17:09:52 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[EVENTS: Webinars]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Market Research]]></category>
		<category><![CDATA[CMI Research]]></category>
		<category><![CDATA[Jean Fasching]]></category>
		<category><![CDATA[NewMR Qualitative Research]]></category>
		<category><![CDATA[Qualitative Research]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=2194</guid>
		<description><![CDATA[ATLANTA, Ga. /Advertising Industry Newswire/ -- CMI's Jean Fasching, today will present 'Marketing Through Intermediaries: Simulated Conversations Put You In the Room' during NewMR's 'Putting the 'Qual' in Qualitative Research' Virtual Event, an international webinar series exploring leading edge qualitative research techniques.]]></description>
			<content:encoded><![CDATA[<p><img src="http://advertisingindustrynewswire.com/META/AIN0312-fasching.jpg" alt="" title="CMI&#039;s Jean Fasching" width="250" height="250" class="alignright size-full wp-image-2195" />ATLANTA, Ga. /Advertising Industry Newswire/ &#8212; CMI&#8217;s VP Jean Fasching, today will present &#8220;Marketing Through Intermediaries: Simulated Conversations Put You In the Room&#8221; during NewMR&#8217;s &#8220;Putting the &#8216;Qual&#8217; in Qualitative Research&#8221; Virtual Event, an international webinar series exploring leading edge qualitative research techniques.</p>
<p>Today&#8217;s event will bring together practitioners and academic researchers who are pushing the boundaries in the qualitative research arena. Fasching is one of three speakers to be featured in the New York virtual session from 2:00 p.m. &#8211; 3:45 p.m. March 28, 2012.</p>
<p>In industries that rely heavily on intermediaries to convey finely tuned product messages (e.g. insurance, financial services, and pharmaceuticals), the distance between the brand team and the actual consumer can seem like a million miles. How do you really know whether and how your intermediaries are communicating your most important messages, benefits, and features?</p>
<p>When the research goal is to understand the complexities, challenges and opportunities that occur during important interactions between intermediaries and consumers, a simulated conversation is an incredibly effective substitute for reality.</p>
<p>&#8220;A carefully researched and strategically designed simulated conversation can reveal startlingly real representations of actual conversations,&#8221; said Fasching. &#8220;These insights empower and educate marketing and sales teams to better target and communicate directly with intermediaries and, ultimately, consumers.&#8221;</p>
<p>Fasching will share tips for designing simulated conversations that become the foundation for:</p>
<p>* Insightful talking points that facilitate effective conversations and overcome challenges for intermediaries<br />
* Valuable educational tools that inform consumers before, during and after intermediary conversations<br />
* Detailed recommendations that target particular segments of intermediaries and consumers more effectively</p>
<p>To learn more about the event, please visit: <a href="http://www.cmiresearch.com/w/upcoming-and-recent-events/" class="autohyperlink" title="http://www.cmiresearch.com/w/upcoming-and-recent-events/" target="_blank">http://www.cmiresearch.com/w/upcoming-and-recent-events/</a> . </p>
<p>To register, please visit: <a href="http://newmr.org/events/qualitative-event-2012" class="autohyperlink" title="http://newmr.org/events/qualitative-event-2012" target="_blank">http://newmr.org/events/qualitative-event-2012</a> .</p>
<p>About CMI:</p>
<p>CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI&#8217;s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit <a href="http://www.cmiresearch.com" class="autohyperlink" title="http://www.cmiresearch.com" target="_blank">www.cmiresearch.com</a> .</p>
<hr/>Copyright &copy; 2012 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=2194&type=feed" alt="" />]]></content:encoded>
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