“Identigene is a perfect candidate to build success by utilizing our wide array of services,” said CEO of STG Media Corp, Thomas Lark. “Identigene is a unique product, with the proper consumer education behind them, they will be able to maximize retail sales. We are designing a TV, print and radio campaign that will not only inform consumers that the product is out there, but that will also demonstrate that the product actually works.”

The Identigene television commercial is designed to connect with the millions of Americans who have questions about paternity. The commercial will also include a website address www.dnatesting.com where consumers can enter their zip code to find a local pharmacy that stocks the Identigene DNA Paternity Test Collection Kit.

Identigene, a Sorenson Genomics company, was founded in 1993 and was the first DNA testing laboratory in the world to commercially use modern STR technology for paternity testing. Identigene offers a full range of DNA testing services including tests used to determine paternity, siblingship and other familial relationships, as well as DNA tests for purposes of immigration, child custody, settling estates and other family-related situations.

Additional information about Identigene and its DNA testing services is available by visiting www.dnatesting.com.

STG Media Corp., STG Retail Direct, and STG Interactive, LLC, work together to develop and execute strategic, national marketing campaigns. Based in Tempe, AZ, STG Media is a full-service advertising agency specializing in creative and media buying for print, television and radio. STG Retail Direct places products directly on the shelves of Wal-mart, Walgreens, CVS, Target, GNC, and thousands of grocery and convenience stores nationwide. Helping clients to maximize their ad dollars, STG works hand in hand with AmeriMex DSD, a master distributor and brand management company with capabilities to place products on the check-out counters in over 100,000 C-Stores in the USA with a proven market blitz program and also export products in mass to Mexico and Japan.

STG Interactive develops cutting-edge E-commerce solutions in addition to search engine optimization and search engine marketing. As the line between brand marketing and direct response blurs, brand advertisers move to be more accountable, and direct response marketers evaluate themselves from a brand perspective. STG helps clients navigate through the complex landscape of opportunities that exist within the context of modern, cross-media campaigns.

For more information about the STG family of companies, call toll-free: 866-834-4370 or visit our website pr.printad.info/15 (*link redirects to STG website).

Technorati Tags: CEO Thomas Lark, STG Media Corp, Identigene DNA Paternity Test Collection Kit, Sorenson Genomics, retail product marketing

MESA, Ariz. and LONDON, U.K. — Capital Market Technologies (CMT) (OTCBB:CMKT) has reached an agreement with Better ATM Services, Inc. to license the rights to distribute Better ATM Services’ patented, groundbreaking technology throughout the European markets. Better ATM Services’ breakthrough process enables existing automated teller machines to dispense gift cards and other pre-paid media, premiums, and incentives from ATM trays–just like cash.

Capital Market Technologies’ CEO Jack Bouroudjian said, “The agreement with Better ATM Services’ allows us to make another important step in providing unique solutions to the financial markets in the U.K. and Europe. The expected impact of Better ATM Services’ technology on businesses ranging from banks to advertisers is quite exciting. This move brings a very useful and practical solution to the changing European payments environment.”

Better ATM Services’ CEO Todd Nuttall said this is another important step. “We are looking forward to working with CMT to guide our expansion into international markets. From initial reports, European customers are expected to rapidly embrace Better ATM Services’ innovative ATM-based payment card dispensing technology. We anticipate some very creative applications of our technology developing from this relationship.”

Better ATM Services’ efficient and cost effective distribution option means banks, shopping malls, grocery stores, restaurants, independent service operators, advertisers, and any business can now offer prepaid gift cards and other prepaid media, premiums, and incentives through technology enabled ATM machines increasing profitability while offering consumers a new level of value-added service.

About Capital Markets Technologies
Capital Markets Technologies (CMT) ( OTC: CMKT ) is a Chicago-based financial technology solutions company with operations in Chicago, Toronto, and London. The company provides innovative financial technology solutions to global financial institutions and major corporations.

About Better ATM Services
Better ATM Services (BATM) (www.betteratmservices.com), a Mesa, Arizona-based company, supplies patented technology that enables an ATM to dispense prepaid gift cards like currency. Enabled ATMs dispense the prepaid cards via the ATM’s cash tray using the machine’s existing dispensing mechanisms. BATM licenses its technology to both ATM and prepaid card industry participants to provide a more secure, convenient, and profitable distribution option with additional revenue opportunities. BATM’s patented technology assures continued operation within existing industry infrastructures and pricing models.

For more information and to preview the latest video showcasing Better ATM Services at a recent industry conference, please visit www.betteratmservices.com.

Technorati Tags: Better ATM Services, Capital Markets Technologies, ATM to dispense prepaid gift card, CEO Todd Nuttall, CEO Jack Bouroudjian, OTC CMKT

At 11:45 a.m. on Tuesday 29 April 2008, Dr. Bates will deliver a presentation titled, “How to Tell if You Are Making the Right Research Decision for ROI - The Link Between Research and Decisions on Bottom Line Return.”

Bates will challenge the conference attendees and will expose where both traditional market research and ROI can go wrong when used to guide marketing decisions return. She will also provide attendees with ideas on how to utilize market research data to provide input into ROI measurement for their marketing teams.

Bates has gained wide recognition within the international pharmaceutical industry for her expertise in marketing return analysis. Under Bates’ leadership, Eularis issued three related research reports in the past year, including:

“Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line” (www.pharmamarketingroi.com/),

“Pharmaceutical Sales Force Effectiveness Metrics: Are You Measuring the Wrong Things?” (www.pharmaindustrysfe.com/), and

“Ensuring Profitable Patient Adherence Programs by Effectively Using Analytics to Release the Hidden Value Available to the Bottom Line from Adherence” (www.patientadherenceroi.com/).

The 3rd Annual Pharmaceutical Market Research Summit takes place in Philadelphia. The summit program features detailed case studies from some of the industry’s most prominent organizations and provides information needed to improve market research initiatives.

About Eularis
Eularis provides sophisticated pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches which are lengthy and whose reliance on historical or analogue data reduces their accuracy, Eularis’ proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps pharmaceutical marketing teams to quickly plan, measure, validate, and optimize their sales and marketing performance. Eularis offers pre-launch analytics, marketing mix modeling (both professional and consumer), portfolio optimization, sales force effectiveness, managed care analytics, and patient compliance solutions. Co-headquartered in London and New York City, the company has developed significant experience in the global pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others.

For more information about Eularis, visit www.eularis.com.

Technorati Tags: Dr Andree Bates, Pharmaceutical Market Research Summit, Making the Right Research Decision for ROI, Eularis pharma analytics

The Golf Green Media platform is one of few, that all but guarantees the consumer will see your creative. “Being able to reach these consumers, when they are most receptive, and when they have multiple hours to effortlessly engage with your brand, is why Golf Green Media is quickly becoming a key part of many leading advertisers’ marketing mix,” says Brad Pavek, President, Golf Green Media.

New trends that are stifling the growth of traditional media are opening the door to out-of-home (OOH) media. “Our growth and interest in our medium can be attributed to the fact that we deliver an increasingly valuable service to national advertisers; namely, we enable them to reach premium consumers when they are most receptive - when they have multiple hours to engage with a brand. Our expertise in this area grows in importance, as concerns about the effectiveness of traditional advertising, continue to rise,” Pavek said.

As compared to other premium-level media, Golf Green Media strategically showcases messages to an affluent demographic, at a fraction of the cost of other media. Golf Green Media allows its advertisers over four hours of continual impressions, as it capitalizes on an electric golf cart’s sensibilities, with polite ad panels, in close proximity to the people you want to engage.

According to Golf Green Media, its unique, one-of-a-kind solution can deliver over 60 million monthly impressions, via thousands of golf cart ad panels, located at hundreds of quality golf courses, across North America.

“When you take a brand, and seamlessly insert it into an environment where the consumer is naturally going to be in a positive state of emotion, the brand doesn’t have to do a lot of work,” Pavek said.

Ad placements are perceived as sponsorships. “Golfers associate the advertisements at the same level of other top-tier golf sponsors, thus enhancing the position of an advertisers company with something that they love,” Pavek said.

“Corporate America can bypass the traditional ad clutter, and deliver their ‘Green’ message to a captive audience of educated, affluent consumers when they are relaxed and at play, in one of the most beautiful outdoor settings offered; the golf course,” Pavek said.

For more information, visit: www.golfgreenmedia.com, call: 800-731-6390, or e-mail sales@golfgreenmedia.com.

Golf Green Media is a division of Direct Hit Media, LLC, headquartered in Florida.

Technorati Tags: Golf Green Media, captive media placement, marketing to Green Boomers, electric golf cart advertising, out of home media

Insight Research’s market analysis study, “U.S. Hispanic Use of Telecommunication Services 2008-2012,” takes a close look at the purchasing habits and telecom usage patterns of the Hispanic segment of the U.S. population. The study emphasizes that the U.S. Latino market is not one homogenous market; rather, it is made up of many markets.

The study reports that 65.5 percent of all Hispanic respondents now have cell phones, that Hispanics’ average monthly household expenditures on cell phone service was more than 80 percent higher than the average household spend on wireline services, and of those Hispanics that own a cell phone, nearly four in five had a post-paid contract.

“The purchasing power that the Hispanic-American, African-American, and Asian-American communities exert in the telecommunications industry is not being ignored,” says Robert Rosenberg, Insight Research. “Yet the cell phone companies that now spend millions of dollars on undifferentiated Spanish-speaking advertising campaigns that blanket the Latino community have missed the boat. The Hispanic community must be addressed with nuanced messaging appropriate to its internal diversity or those cell phone carriers simply won’t survive,” Rosenberg concluded.

“U.S. Hispanic Use of Telecommunication Services 2008-2012″ examines spending and usage patterns of U.S. Hispanics for wireline, wireline calling cards, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian-Americans and African-Americans.

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at www.insight-corp.com/reports/hisp07.asp .

This 136-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. Visit our website, or call 973/541-9600 for details.

Technorati Tags: Insight Research Corporation, Hispanic market research report, Robert Rosenberg, Latino Use of Telecommunication Services

So when the opportunity to represent renowned sports facility builder Southern Bleacher Company of Graham, Texas arose, Pat jumped at the chance.

Said Pat, “Southern Bleacher is the first player to sign when it’s time to build your new sports facility.” Whether you are a small ISD or a top-tier university, Southern Bleacher has made its mark in the industry by constantly finding new ways of addressing facility designs and the seating systems required.

Solving customer’s needs while providing superior products with innovation has always been a priority for Southern Bleacher and sets them apart from the competition.

Stated Garrett Pettus from Southern Bleacher, “We are honored and pleased to be associated with Hall of Famer Pat Summerall. From his early days as an athlete at the University of Arkansas to his NFL days as a place kicker to his decades of excellence in the TV/radio booth, Pat has always been at the top of his game. We’d like to think, too, that we at Southern Bleacher are at the top of our game as well. ”

Southern Bleacher Company is a 3rd generation, family owned and operated company that takes pride in their commitment to excellence.

More information: www.southernbleacher.com .

Technorati Tags: hall of famer Pat Summerall, Southern Bleacher Company, Garrett Pettus, sports facility designs, staidum seating systems

“It took two years to grow through 1 million users and now we are growing at 1 million users every two months,” said Bob Crull, ONEsite’s CEO. “Our platform is both flexible and fast. If a company wants to engage their users, we have the software and infrastructure to ensure it is a pleasant experience.”

With media and entertainment clients that include Clear Channel and Univision, ONEsite has created a system that can not only handle a high volume of day to day traffic, but the capability to deliver a consistent user experience even under an intense spike in traffic. The latest enhancements provide a 10x increase in performance and the capability to handle over 20 million users with hardware on hand and rapidly scale to support exponential growth.

The ONEsite platform is architected to scale horizontally. Its caching strategy delivers 70-90% of pages directly from the cache while still providing users with an interactive, dynamic experience. The newly launched datacenter and architecture upgrades greatly enhance the effectiveness and capacity of its proprietary clustered server environment.

ONEsite maintains dual datacenters in Oklahoma City and is able to provide consistent operations with the loss of either datacenter. The company is a subsidiary of Catalog.com with a 14 year tradition of delivering innovative, scalability internet applications and services. Ineffective scalability that has crippled many growing social networks and their providers does not affect the ONEsite platform which has been specifically architected to provide the performance and scalability critical to the success of its clients.

About ONEsite
ONEsite offers full-featured social networking platform built on patent-pending technology. Its open, scalable architecture provides one of the highest levels of functionality, flexibility, reliability, and interoperability in the industry. ONEsite technology is complemented by a talented and experienced team that delivers more enterprise-class community destinations than any other white-label social networking provider.

ONEsite has a proven ability to create the distinctive, engaging and successful social experiences demanded by leading media, entertainment and lifestyle brands including Clear Channel and Univision. ONEsite offices are located in Oklahoma City, Los Angeles and Seattle with expansion underway in New York and London.

For more information visit: www.onesite.com .

All trademarks acknowledged.

Technorati Tags: ONEsite Platform, enterprise community application, corporate CRM technology, social networking software, CEO Bob Crull

Restaurants who wish to create profiles will save time and money. They will also be exposed to thousands of potential customers. Restaurants can upload coupons and add upcoming events in the special events database to include affairs such as charity dinners, wine tastings, industry conferences and more.

Restaurants can also upload photos of food and the restaurant’s interior and exterior to further entice customers.

While surfing the site, consumers will also benefit from food-industry related articles. Recent topics include information on wine making, Chinese food and nutrition, the differences between fast and slow cooking, and tips for cleaning a barbecue or grill.

Recipes are also available. People can learn how to make refried beans; how to cook brisket; or how to use coffee by the cup in an array of inspirational recipes. Caribbean, Mexican mocha, Cuban cubano and Grog are only a few out of an endless list of possibilities. Consumers and businesses, alike, will benefit from these helpful tips.

YourRestaurantDirect.com also features a classified section. People can search for restaurant-related jobs; businesses can post ads. In addition to jobs, real estate, restaurant equipment, and other restaurant-related accessories are also included in this classified section.

“We wanted to create a web site where patrons and restaurant owners could both benefit,” Lee Starusta, president of YCD, LLC, parent company for Your Restaurant Direct, said.

Starusta is not new to creating and promoting useful directories for consumers and businesses. He is also the Internet force behind the already popular niche directory, YourContractorDirect.com, which has successfully matched thousands of contractors and homeowners.

Businesses listed on these highly-promoted directories save time and money while maximizing Internet exposure.

Technorati Tags: YCD LLC, national restaurants directory, Your Restaurant Direct

“The awards weren’t just for nice marketing materials or clever programs,” says Cameron Truesdell, LTCFP’s CEO. “They reflect cutting-edge efforts by our marketing department, efforts that have helped us grow link crazy.” Since 2004, LTCFP has increased in size from 85 agents to over 440.

The person behind LTCFP’s marketing thrust is Jonas Roeser, Senior Vice President of Marketing & Operations. The four awards, and the strategies they reflect, are -

1. Agent Consumer Websites: “Gold Level Website/Public Relations Service.”

Strategy reflected: Increase public exposure through a “web of websites,” each linked to national and local public relations programs. This has not only stimulated public attention, but also attracted new agents who want their own personalized websites with proprietary fulfillment marketing materials hosted by LTCFP.

2. Direct Mail: “Florida Partnership Piece.”

Strategy reflected: Using few words and factual language, alert the public to the financial carrots, offered by Florida and other states, for protecting one’s estate and lifestyle through long term care insurance.

3. Consumer Brochure: “Dignity for Life.”

Strategy reflected: Instead of a sales pitch, just give people the facts. The “brochure” is in fact a brief self-cover book about long term care insurance — in few words plus charts and pictures for quick, easy understanding. Distributed free by LTCFP, the book is also available on Amazon.com for $8.95.

4. Sales Agent Contest: “Rocktober.”

Strategy Reflected: Making appointments and placing policies needn’t be work. It can be fun. LTCFP created a themed 5-week sales contest for friendly completion amongst fellow agents. The contest took a Rock ‘N’ Roll theme and started in the month of October, hence the name Rocktober. “In Rocktober, our agents really rocked with friendly competition,” says Roeser. The result, at the end of the five weeks, was an increase in submitted premium of 50% over the previous month. “The completion really helps build team spirit,” says Roeser.

In combination, “this kind of marketing support makes LTCFP the kind of agency the best agents want to team up with,” says Roeser. “That’s why so many have asked to join us.”

Links to local sites in the “web of websites,” digital copies of the “Dignity for Life” book, facts about joining LTCFP, and other information may be accessed at LTCFP’s main site: www.ltcfp.com .

Technorati Tags: American Association for Long Term Care Insurance, LTC Financial Partners, LTC marketing awards, LTCFP Jonas Roeser

Food Business Resource is in the business of helping primarily medium to large-sized food producers to achieve success and to make their food product concept a reality. They bring together food science and culinary arts to yield award-winning ideas to satisfy consumer needs.

“We are so excited to have this new space,” Steffen Weck, Senior Managing Consultant for Food Business Resource, explained. “In addition to our traditional services, we are now able to provide clients with the benefit of consumer focus groups and sensory research to further enhance our product development and market research services. This new space has provided us with the ability to offer a much higher level of service and greater capability for successfully delivering a product to market.”

The consumer focus groups add a qualitative aspect to the product development and market research that Food Business Resource is already known for. Food producers need to know what consumers want and this provides them with the opportunity to learn about how products will be (or not be) received in the market.

“With our new services, we are able to take the product from its infancy to the store,” Weck added. “We truly do offer one-stop shopping to our clients.”

Food Business Resource does whatever it takes to get the product to market. They will even find manufacturers to produce the product if that is a needed service. For example, a food producer may decide they want to get into the pretzel market, but do not have a manufacturer; Food Business Resource will find one.

Food Business Resource has been in business for more than 15 years. They are a unique multi-disciplinary resource, which offers both technical and business development services. This winning combination enables them to successfully meet the needs of their clients including: manufacturers, food service providers, retailers, entrepreneurs, distributors and suppliers.

“Our new facility includes a lab and test kitchen, and when coupled with the new consumer panels,” Weck said, “we can take existing brands to new and exciting places with increased accuracy and precision.”

Food Business Resource has pioneered innovation, launched category-defining products, managed major manufacturing facilities and retail outlets, operated private companies, led industry groups, and worked on some of the most recognized brand names in the world.

For more information, visit: www.FoodBusinessResource.com .

Technorati Tags: Food Business Resource, Steffen Weck, Food Business Consulting Inc, food product concept test kitchen, foods market research