NEWS: For the past decade, London, Ontario based Voices.com has helped advertising industry professionals connect when seeking voiceover talent, and voice actors. It’s also become a top destination for those seeking to make a living by promoting their voice acting abilities for projects ranging from animation, to TV spots and PSAs, to documentary and feature film work. This month, Voices is celebrating the registration of its 100,000th voice talent member with the launch of a new website, rebuilt from the ground up around HTML5/Bootstrap and “responsive design.”

Responsive design is a win-win for both the company and its customers. Traveling down the road of responsive design became an absolute must for Voices.com following a substantial increase in visitors accessing the site via mobile devices such as iPhone, iPad and the Android-powered Galaxy SIII with mobile visits increasing 43 percent year over year.

“As a result of our responsive design implementation, visitors to the Voices.com site are more engaged and staying on the website for longer periods of time,” says David Ciccarelli CEO and co-founder of Voices. “People are visiting more often with 86 percent of members visiting daily. Of those visitors, they are also staying 17 percent longer on the site than they were just a year ago.”

Consider the following statistics from a recent Forrester Research report:
* Mobile web browsing is projected to take over desktop Internet usage by 2015 – or sooner.
* 90 percent of people use multiple screens to access the web.
* 90 percent of smartphone searches results in a purchase or a visit to a business.

Learn more: http://www.voices.com/ .

About Voices:
Voices.com strives to achieve amazing things through the talent and faith of ordinary people. Voices.com is the online marketplace that connects businesses with voice over talent. More than 200,000 people from companies like ABC, NBC, ESPN, PBS, The History Channel, The Discovery Channel, Sony Pictures, Audible, Comcast, Bell Canada, Google, Microsoft, Cisco, Western Union, American Airlines, Toyota, Ford and GM as well as organizations such as the U.S. Army and the U.S. Government entrust the Voices online marketplace with their stories and collaborate online.

Editorial note: story updated to fix typo on “bootstrap.”

NEWS: Construction industry marketing veteran Elliot Light recently announced his formation of New Home Nexus, a marketing, sales and advertising firm that “will connect buyers and builders.” From initial due diligence to final sale, New Home Nexus will serve homebuilders, investors, asset managers and financial institutions throughout Southern California.

Light and New Home Nexus have developed a consumer-centric approach that is based on current consumer insights and research. This research enables clients to design and build the right home for today’s buyer. In addition, New Home Nexus provides a targeted, aggressive, lead generation system that increases traffic count, generates higher referral sales, increases advertising effectiveness and drives sales for builders.

“The decades-old model for selling new homes is changing. Today’s homebuyers are smarter, more tech savvy, more ethnically diverse and more demanding than ever before,” says Light. “Our extensive market knowledge and research empowers us to meet the needs of both the modern buyer and builder, ultimately driving both sales and customer satisfaction.”

Light has more than three decades of new home sales, marketing and advertising experience. He is now leveraging that experience to provide strategic marketing direction, the oversight of on-site sales, and the direction of client advertising and promotion. As the past President of L&A Marketing and Advertising, Light has extensive experience in lead generation, brand development, promotional marketing plus traditional and on-line advertising.

For his work with L&A Marketing and Advertising, Light received industry awards from numerous organizations including Inland Empire Sales and Marketing Council, the Southern California Sales and Marketing Council, San Diego Sales and Marketing Council, the National Homebuilder Association, and others.

About New Home Nexus:
Irvine-based New Home Nexus is a sales, marketing and advertising firm that specializing in the marketing and sales of new housing projects for residential builders. Formed on a consumer centric marketing platform, New Home Nexus provides builders with the consumer insights they need to design and sell to the modern home buyer. More information about New Home Nexus is available at http://www.newhomenexus.com/ .

What is truly hilarious is Nimoy’s self-deprecating humor in singing along to his once maligned musical album and the “Ballad of Bilbo” song. Nimoy obviously had a lot of fun with this, and credit the spot’s writer for dialing in references to “Wrath of Kahn” and getting to use the Vulcan nerve pinch. Truly awesome. And one of our all-time favorite TV spots.

The commercial was apparently directed by Paul W. Downs & Lucia Aniello, aka “Paulilu” and produced by PMK*BNC and Audi USA. (Please correct me if this is wrong as to directors; would love to know the name of the writer(s) of this gem.)

“With costs cut to the bone, increased bank profitability has to come from the revenue side,” says Stewart Rose, CEO of Truebridge. “Financial institutions large and small are grappling with the problem of how you do more with less. On the surface, banks seem to have many competitive advantages, yet their share of wallet remains well below where it could be. With Ken’s background that combines consumer retail marketing with community bank management, he is uniquely qualified to help institutions tackle this problem.”

Wells has developed and executed successful marketing programs with some of the country’s most well-known brands, Including Discovery Channel, Conde Nast Publications, and Harry & David. Most recently Wells was EVP & CMO of PremierWest Bank in Medford, Ore., helping to transition the bank from a product centric to a customer centric model to drive cross-sell opportunities across retail, commercial, mortgage, securities brokerage, and wealth management.

“The daunting challenges of the banking landscape call for new approaches,” said Wells. “With customers and products in place, banks have thousands of selling opportunities right in front of them; they just need help in seeing them. In the past, banks have operated many business lines as independent silos, but driving new sales without adding a lot of cost means better leveraging their retail banking operation.”

The hiring of Wells complements the recent Truebridge acquisition of American Brokerage Consultants and the hiring of their founder, Dick Ayotte. According to Rose, “These individuals give Truebridge a unique opportunity to broaden our services in a direction that is in great demand. We are truly fortunate to be joined by these two industry leaders, spanning the scope of retail banking, brokerage, insurance, and wealth management.”

About Truebridge:

Truebridge, founded in 2000, provides financial institutions with an education based marketing system that helps banks and credit unions market more of their products to a wider range of customers, increasing customer loyalty and profitability. The Smart Life Connect marketing system enables financial institutions to deliver a new customer experience, becoming a more important part of their customers’ lives and a place they go for more of their financial needs.

In addition, Truebridge offers a wide range of marketing services and revenue enhancement consultation to banks and credit unions. Truebridge is located in Boston, Mass. with satellite offices in Florida and Oregon.

Learn more at: http://www.truebridge.com/ .

With this commitment, Neotrope(R) will assist with Food Finders’ mission to redistribute food donated by the regional hospitality industry and local grocers to feed those who are food insecure.

“Food Finders is a multi-regional nonprofit organization with a mission to eliminate hunger in our local communities,” shared Patti Larson, Executive Director of Food Finders, Inc. in Signal Hill, Calif. “Neotrope/Send2Press will support our effort to increase awareness of what we do, encouraging community businesses such as hotels, caterers, banquet rooms, restaurants and more – along with local residents – to ensure that no food gets wasted, but rather donated to feed those less fortunate.”

April also coincides with Food Finder’s 24th Anniversary of doing food rescue/hunger relief. “We’re excited to hit that mark, and are on goal to collect 7.3 million pounds of food in 2013,” adds Larson.

As part of this in-kind grant program, Neotrope is providing public relations (PR) solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for Food Finders, Inc. This program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as potential sponsors and donors, regarding their efforts in distributing food directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

“We’re honored in providing assistance for Food Finders,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “Their efforts fill a notable need in local communities where daily hunger is still a desperate problem for some, and not just the homeless. Food Finders uses the term ‘food insecure’ and this need can equally apply to families who are ‘under employed’ which is a growing segment of the U.S. population not being well addressed by the Federal or State agencies. Food Finders’ mission is one of the most admirable in finding and rescuing food to redistribute to those needing it most, and we truly look forward to helping them raise awareness and engagement for their efforts.”

About Food Finders, Inc.:

Food Finders is a community-based food rescue organization, founded in 1989, that serves as a conduit for food, education, and awareness between donors, volunteers, agencies and people in need. Its vision is to eliminate hunger and food waste, while improving nutrition in the communities we serve.

Headquartered in Signal Hill, Calif. (in Los Angeles county), Food Finders picks up donated food from hundreds of local grocery stores, bakeries, restaurants and produce markets and distributes it directly to more than 200 missions, shelters and social service agencies to feed the needy and impoverished.

Food Finders also helps merchants comply with the California Waste Management law, requiring them to cut their waste by 50 percent, and more recently mandated, 75 percent. Instead of going to landfills, the wholesome, consumable food is being used to feed hungry children and adults.

Learn more online at: http://www.foodfinders.org/ or follow on Facebook at: https://www.facebook.com/foodfinders .

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in 2003. Henceforth the Neotrope PR Grants will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy and dozens more.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/ and also http://prgrants.com/ – or on Facebook https://www.facebook.com/NonProfitPRGrants .

“A large percentage of business activity now depends on the Internet for everything from electronic commerce to intranet applications to customer service. These data applications are driving exponential traffic growth onto corporate networks, while increasing their complexity. Managed Services allow corporations to handle this growth, while outsourcing the most complicated elements to the skilled service provider,” says Fran Caulfield, Research Director for Insight Research.

“Service providers also win, as they grow beyond basic transport services, increase margins, and reduce churn,” Caulfield concluded.

The market research report notes that in this period of slow economic growth and reduced spending on basic telecommunications and IT services, many enterprises will find that purchasing managed services is a cost-effective alternative to increasing internal staffing. The study also predicts that US revenues associated with the managed services market will increase from $34 billion in 2013 to $51 billion in 2017.

“Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017″ includes full segment details for the US, North America, Europe, Middle East and Africa, Asia and Pacific Rim, and Latin America. The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services, and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, security services, VoIP, LAN extensions, Wireless LANs, managed mobility services, hosting and cloud services.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/manserv13.asp . The 173-page report is available immediately in electronic format (PDF) and can be ordered online.

Visit our website at www.insight-corp.com or call 973/541-9600 for details.

“We are thrilled to be selected by Neotrope to receive this grant. In addition to the ability to showcase our programs and accomplishments, this partnership gives us the opportunity to recognize and celebrate our 25th anniversary in a way that would not otherwise be possible,” said CPEP CEO Bruce Dixon. “This opportunity provides us with an opportunity to position our organization for the next 25 years.”

This grant will assist CPEP with promoting its mission of serving as a catalyst to significantly change underrepresented students’ knowledge, attitudes and behaviors related to the pursuit of science, technology, engineering and mathematics (STEM) careers through innovative out-of-school programs. In addition, with 2013 marking CPEP’s 25th anniversary, this grant will showcase CPEP’s anniversary celebrations, including its 25th Anniversary Gala on October 26, 2013.

Through a variety of programs, CPEP has engaged more than 25,000 underserved and underrepresented students in STEM education over the past 25 years. Many of these students have since graduated high school, pursued STEM education in college and are now successful employees in STEM careers. Ultimately, CPEP has successfully diversified the STEM workforce as a result of its innovative and engaging programs.

As part of this in-kind grant program, Neotrope(R) is providing public relations (PR) solutions, news dissemination (through its Send2Press(R) Newswire service), online advertising, and social media marketing for CPEP. This program is intended to help raise awareness of the 501(c)3 non-profit to traditional media, to the public, as well as potential sponsors and donors, regarding their efforts in the promotion of and engagement in STEM education. CPEP’s goals are to broaden awareness about CPEP’s programs, accomplishments and fundraising efforts.

“With Neotrope’s assistance, we are hoping to engage new and innovative audiences with us,” said Dixon. “Neotrope’s experience and reach combined with our mission and message will help us achieve our vision.”

“We’re honored to be providing assistance to the CPEP, in both sharing their successes and recognizing this milestone year,” said Neotrope CEO, Christopher Laird Simmons; a member of PRSA and ASCAP. “CPEP is proactively working to inspire and prepare students in all economic classes throughout the U.S., to pursue science, technology, engineering and math (STEM) careers. As someone who grew up inspired by technology, and with PhD and math degrees running rampant in our household, I know the value of getting the right nudge to look at tech as being fun and accept the challenges that come with that pursuit.”

About Catalysts Powering Educational Performance (CPEP):

In 1986, a group of engineers, college faculty and secondary educators created an innovative out-of-school program designed to inspire and prepare underrepresented and underserved students to pursue science, technology, engineering and math (STEM) careers. Launched in one school with 40 students, CPEP is now in 11 school districts, 42 schools and directly impacting 1,500 students annually across Connecticut.

CPEP serves as a catalyst to change underrepresented and underserved students’ knowledge, attitudes and behaviors toward the pursuit of STEM education and careers. Results indicate there is a consistent 60 percent increase in the percentage of students who desire to pursue a STEM career after just one CPEP experience and 90 percent of CPEP students report acceptance into college.

CPEP has won several awards recognizing the organization for its achievements and accomplishments, including the Turbo Award for Excellence in Nonprofit Management by the Harvard Business School Alumni Association of Connecticut, the Golden Torch Award from the National Society of Black Engineers, the Presidential Award from the National Science Foundation for its Mentor Program in the New Haven Public Schools, and the 21st Century Solutions Award by NBCUniversal Foundation.

With 2013 marking its 25th anniversary, CPEP seeks to leverage its accomplishments to continue to grow and position CPEP to impact the workforce of the 21st century.

For more information about CPEP, located at 211 South Main Street, Middletown, CT 06457, visit http://www.cpep.org/ or contact via email at dixonb@cpep.org or call 860-638-1220.

About Neotrope:

Since 1983 Neotrope(R) has delivered services to raise organization awareness including brand identity, marketing, public relations (PR), and SEO services. Neotrope is also an entertainment publishing company involved in books, music, software, and online magazines. The company pioneered the concept of search optimization of press release content back in 1997 and has been at the forefront of many communication and technology movements for three decades. Neotrope was an Inc. 5000 company in 2009. More information: http://www.Neotrope.com/ .

About the Non-Profit PR Grants:

The Non-Profit PR Grants program was originally launched in 2000 to help assist U.S. 501(c)3 worthy causes to raise awareness, attract halo sponsors, and better connect with donors and volunteers.

For 2013, the Grant has been named after the company co-founder, the late Dr. J.L. Simmons, PhD, who passed away in April of 2003. Henceforth the Neotrope PR Grant(s) will be known as the “J.L. Simmons Non-Profit PR Grant.”

With this grant program, Neotrope has been honored to help many worthy causes in past years, including Camp Blue Skies, Children Awaiting Parents, Fresh Start Surgical Gifts, Girls Write Now, Move for Hunger, The Native Voices Foundation, The Pacific Pinball Museum, The Bob Moog Foundation, Special Equestrians, Starlight Children’s Foundation, World Savvy, and dozens more.

Additional information regarding the Neotrope 2013 J.L. Simmons Non-Profit PR Grant program for U.S. charitable non-profits and grant recipients can be found at: http://send2press.com/non-profit/ and also http://prgrants.com/ .

But they sell the toys, they pull and then hide videos from their “vault” (oh no! it’s going back in the vault, BUY that DVD now!!), and they make a lot of movies and manufactured teen idols, and they love the toys (get ‘em young!). And now they own Marvel, too. SO, what’s the beef? In their latest PR blunder (which started to explode this past week), their marketing department had tried to trademark the phrase “Día de los Muertos,” or “Day of the Dead,” across multiple platforms, so they could tie-in all their offerings with an as-yet-unnamed new Pixar animation project.

Well, guess what? That is a traditional holiday in many parts of the world, except in the largely white-faced mouse-eared American corporate HQ which is The Walt Disney Company (NYSE: DIS). Um. say what? This follows on the heels of their 2011 brain fart when it tried to secure “SEAL Team Six,” the Navy SEAL team that captured and killed Osama bin Laden (and later made into a movie, and TV film, etc.), seeking exclusive rights for use on items like video games and other school-kid gear like backpacks and shirts (hey kids, put the Seal Team Six “logo” on your stuff, be cool, join the Navy!). Reminds me of the Simpsons episode with the boy band doing promos with auto-tune with join the Navy in reverse as the song hook (“New Kids on the Blecch“). Get ‘em while they’re young!

If you look at @Disney on a tweet tracker like Topsy.com, you’ll find a barrage of outrage over Disney trying to trademark an ethnic holiday:

aida_lu aida luna
Día de Muertos is a Mexican tradition, it is part of our culture!!! It s NOT a product. It CANNOT be a trademark! @Disney @DisneyPixar

(it’s actually one of two trending topics this week, along with the #KeepMeridaBrave issue where Disney is doing a “remake” of the Merida lead character from last Pixar movie … but that’s another story).

Of course, you can really blame George Lucas, to a small extent (ironic since Disney also recently bought LucasFilm), to this since his pivotal film “Star Wars” invented the “blockbuster” (with lines around the block, “busting” it), and he was savvy enough to pitch products to every nook and cranny, from records, to retail and he trademarked everything. Many of us older folk remember the outcry when Lucas trademarked “droid” and it stuck. Since then every film release has included in the marketing plan the “merchandising” – long before product placement became the favorite element to get films made. And Disney is now the true king of all media (sorry Howard).

They arguably make more money on their merchandising than some of the films they make, and hence the rush to trademark anything they can slap onto a physical product to sell in their parks, stores, online, at theatres, or overseas.

What is just bizarre is the lack of clarity and “big picture” behind some of the branding efforts of big companies now.

Granted, most people don’t realize the current image of Santa was “invented” by the Coca-Cola company for their advertising, and if it were owned by Disney they would have tried to patent that long ago.

Funny thing: there are actually 17 entries for “Day of the Dead” in the USPTO TESS (trademark search) system, including one from IGT CORPORATION NEVADA 9295 Prototype Drive Reno NEVADA 895218986, which is registered, for gaming machines (presumably slot machines or similar):
(1) Word Mark DIA DE MUERTOS
Translations The English translation of “DIA DE MUERTOS” in the mark is “DAY OF THE DEAD”.
Goods and Services IC 009. US 021 023 026 036 038. G & S: Gaming machines, namely, devices which accept a wager. FIRST USE: 20111017. FIRST USE IN COMMERCE: 20111017
(2) Word Mark DAY OF THE DEAD
Goods and Services IC 009. US 021 023 026 036 038. G & S: Gaming machines, namely, devices which accept a wager. FIRST USE: 20111017. FIRST USE IN COMMERCE: 20111017
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK

Another existing mark, which is for stage plays, from The Valence Group, LLC LIMITED LIABILITY CORPORATION TEXAS 909 TEXAS AVENUE, No. 1712 Houston TEXAS 77002:
Word Mark DAY OF THE DEAD
Goods and Services IC 041. US 100 101 107. G & S: entertainment services, namely, the continuing production and exhibition of live theater production, stage plays and muscial shows. FIRST USE: 20070831. FIRST USE IN COMMERCE: 20070831
Mark Drawing Code (1) TYPED DRAWING

And, a tequila product from Elements Spirits, Inc. CORPORATION CALIFORNIA P.O. Box 4734 Ontario CALIFORNIA 91761:
Word Mark DAY OF THE DEAD
Goods and Services IC 033. US 047 049. G & S: Tequila. FIRST USE: 20091101. FIRST USE IN COMMERCE: 20100201
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK

Interestingly a Feb. 2012 trademark was abandoned for t-shirts, and such, by a London-based intellectual property firm.

So, maybe Disney isn’t crazy after all for wanting to protect possible t-shirt sales, energy drinks to bring you back from the dead (oh wait, didn’t Pepsi already do that with their brings you alive campaign?), and backpacks with skulls on them.

Still, should big corporations be allowed to own any common terms like “droid” (actually used in books and film before Lucas made his ‘droids), or “day of the dead” or “little mermaid” — an ongoing discussion on intellectual property. Personally I think not. But, while some consider Disney “big crooks” it’s the little crooks, the counterfeiters and hucksters who copycat anything popular and funnel revenue away from those who do originate content. So, on that score, Disney-Pixar “should” trademark anything specifically related to their creative invention.

This implies the USPTO needs a more specific classification strictly for “film merchandising” that is less general than some of the classifications for something like t-shirts. Meaning, Disney should be able to trademark the brand used for their film-related content, but NOT pre-existing material. Anybody should be able to make Pinocchio t-shirts, or Snow White t-shirts, but try it and see how long it takes to get a call from Disney’s legal department.

In any case, the main take away from any of this now, is that crowd-sourced activism is now instant: between social media, and media coverage of that, it’s hard to pull the wool over most people’s eyes any more, or keep skeletons in the closet. And that’s a really, really good thing.

 
Article is Copr. © 2013 by Christopher Laird Simmons, and originally published on AdvertisingIndustryNewswire.com. — all rights reserved. Lovingly written for modern web journalism without a second draft to make it better. Yay! :-)

Private lines are leased point-to-point circuits that are used for a variety of applications, including connecting enterprise locations and backhauling cell towers to mobile switching centers. The new market research study, “Private Line and Wavelength Services, 2013-2017,” provides an in-depth analysis of the U.S. market, including a study of the transition from frame relay and ATM networking to IP networks and the uplift driven by new video and data applications.

While private line revenues will decline modestly, equivalent circuit counts will continue to rise driven by cloud computing and the new video applications.

“We have reached one of those unique periods where demand is rising yet revenues are in decline. Price erosion and the shift to lower unit pricing at higher bandwidth tiers are to blame,” says Fran Caulfield, Insight Research Director.

“The need to backhaul data-intensive wireless services and increased local bandwidth for wireline data and video services will prevent significant revenue erosion for the foreseeable future,” Caulfield concluded.

“Private Line and Wavelength Services, 2013-2017″ evaluates the total private line market and segments it by local and long distance private line service revenue, wholesale and retail private line revenue, revenue by type of carrier, revenue by T1, T3 or OC-n circuit class, as well as the number of T1, T3, and OC-n private lines sold. Estimates of wavelength revenues are also provided.

A free report excerpt, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/pl13.asp . The full, 195-page report is available immediately in electronic format (PDF) and can be ordered immediately. Visit our website http://www.insight-corp.com/ for details.

About Insight Research Corp:
Insight offers market research reports unmatched in depth and quality, and custom research services designed to meet our clients’ unique needs. Our Subscription Program clients receive their choice of Insight reports and the most prompt, responsive analyst inquiry service in the industry.

Since its founding in 1990, Insight has gained a reputation for objective, thoughtful market research. Telecommunications industry analysis is our sole focus; we are in the marketplace every day evaluating information and analyzing data, providing the most current, leading-edge market assessments. By continually expanding our agenda to serve the changing needs of our clients, we have earned a reputation for unparalleled customer support.

“I am excited to join this dynamic organization,” states Kathryn Kendell. “The leadership team is fantastic. The entire organization is top notch with a customer driven culture, and I am very proud to now be part of this team.”

Ms. Kendell comes to ProSource with over 20 years of marketing experience in the technology sector. She has held prior leadership roles with Fortune 500 and privately held companies specializing digital marketing, technology and consulting.

“We are excited to welcome Kathryn Kendell to our team,” states Brad Cates, President and CEO. “She brings a wealth of marketing and leadership experience to ProSource. She will provide brand insights and strategic direction as we continue to grow, enhance our product and services and deliver superior value to our clients.”

Ms. Kendell is a graduate of Ohio University and Central Michigan University and resides in Dayton, Ohio.

About ProSource:
ProSource is a leader in the office technology and business services field. Through intense focus on customers and the integration of leading technologies, ProSource provides solutions for copying, printing, automating, and improving mission critical business processes. ProSource, with an office in Dayton, is headquartered in Cincinnati and is one of the fastest growing companies in the region.

For additional information visit http://www.totalProSource.com/ .