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	<title>Advertising Industry Newswire</title>
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	<link>http://advertisingindustrynewswire.com</link>
	<description>News, Articles and Commentary from the Advertising Industry</description>
	<pubDate>Tue, 30 Jun 2009 20:04:13 +0000</pubDate>
	
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		<title>Product Launch: Pole-Wrap Launches Two New Products to Enhance a Home&#8217;s Beauty</title>
		<link>http://advertisingindustrynewswire.com/2009/06/30/1016_200413.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/06/30/1016_200413.php#comments</comments>
		<pubDate>Tue, 30 Jun 2009 20:04:13 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: Product Launches]]></category>

		<category><![CDATA[Laurie Coleman]]></category>

		<category><![CDATA[Pole-Wrap Inc]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1016</guid>
		<description><![CDATA[TROY, Mich. &#8212; After years of success with the Pole-Wrap, a product that transforms unsightly basement poles into attractive interior decor, Pole-Wrap, Inc. has added two new products - the Pole-Wrap Drink Shelf and the Pole-Wrap Extension. Both items will be available for purchase July 1. &#8220;After having a positive experience with Pole-Wrap, we decided [...]]]></description>
			<content:encoded><![CDATA[<p>TROY, Mich. &#8212; After years of success with the Pole-Wrap, a product that transforms unsightly basement poles into attractive interior decor, Pole-Wrap, Inc. has added two new products - the Pole-Wrap Drink Shelf and the Pole-Wrap Extension. Both items will be available for purchase July 1. &#8220;After having a positive experience with Pole-Wrap, we decided it was time to roll out some additional products,&#8221; Laurie Coleman, president Pole-Wrap, says. &#8220;We are excited to bring more options to homeowners with finished basements who are seeking to beautify basement poles.&#8221;</p>
<p>Pole-Wrap is an alternative to boxing in basement poles. It takes up less space and saves significant construction time. It simply conforms to the shape of the structural support column. </p>
<p>The Drink Shelf is a new option for Pole-Wrap. So, not only is the pole now visually attractive, it&#8217;s also functional. It&#8217;s easy to assemble and to install and only requires a name-brand construction adhesive. Zip-ties are included to hold everything in place while the adhesive dries. The Drink Shelf is installed over Pole-Wrap and can be set to desired height - 36 inches for table height; 42 inches for bar height.</p>
<p>The Pole-Wrap Extension is designed for high-ceiling basements (up to 12 feet). It&#8217;s a four-foot version of the regular eight-foot Pole-Wrap that is cut and added on below the Drink Shelf. It&#8217;s also available in three different widths. </p>
<p>&#8220;The Cap and Base set is optional,&#8221; Coleman says, &#8220;but most customers choose it because it adds a finished appearance that mimics a classic-fluted column.&#8221;</p>
<p>Both items are available in premium red oak or medium-density fiberboard for easy paint finishing. Cap &#038; Base sets are available to match.</p>
<p><strong>About Pole-Wrap</strong></p>
<p>Pole-Wrap is a 15-year old company founded by Laurie Coleman. She was inspired to launch the company after her husband finished their basement and she learned that there were no products available to hide the unsightly basement poles. Since then, the company&#8217;s distribution has grown significantly and the Pole-Wrap is now carried in major home improvement stores such as Lowe&#8217;s and The Home Depot throughout the U.S.</p>
<p>For more information, visit: <a href="http://www.PoleWrap.com" title="http://www.PoleWrap.com" target="_blank">www.PoleWrap.com</a> .</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1016&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>Bookbinder&#8217;s Soups and Seasonings Brand Acquired</title>
		<link>http://advertisingindustrynewswire.com/2009/06/30/1012_185427.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/06/30/1012_185427.php#comments</comments>
		<pubDate>Tue, 30 Jun 2009 18:54:27 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS:  Branding]]></category>

		<category><![CDATA[NEWS: Food Marketing]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[Bookbinder Specialties]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1012</guid>
		<description><![CDATA[PHILADELPHIA, Pa. &#8212; Bookbinder Specialties, a Pennsylvania company, acquired the Bookbinder&#8217;s Soup and Seasonings Division from the Stephens&#8217; Original Foods Company of Huntingdon Valley, PA, on June 23, 2009. The soups and seasonings are based on favorite recipes from the Old Original Bookbinder&#8217;s restaurant, established in 1865 in Philadelphia&#8217;s historic Old City. The Media, Pennsylvania-based [...]]]></description>
			<content:encoded><![CDATA[<p>PHILADELPHIA, Pa. &#8212; Bookbinder Specialties, a Pennsylvania company, acquired the Bookbinder&#8217;s Soup and Seasonings Division from the Stephens&#8217; Original Foods Company of Huntingdon Valley, PA, on June 23, 2009. The soups and seasonings are based on favorite recipes from the Old Original Bookbinder&#8217;s restaurant, established in 1865 in Philadelphia&#8217;s historic Old City. The Media, Pennsylvania-based Bookbinder Specialties Company will be directed by Sean O&#8217;Neil. Prior to establishing Bookbinder Specialties, O&#8217;Neil held a variety of management positions at DuPont, a science-based product and services company, in Delaware.</p>
<p>O&#8217;Neil&#8217;s short-term goals for growing the Bookbinder&#8217;s Soups &#038; Seasonings brand focus on expanding the product line and strengthening distribution.</p>
<p>&#8220;We see an increasing demand for healthy, restaurant quality food, ready-to-serve in the convenience of your own home,&#8221; said O&#8217;Neil. &#8220;Bookbinder Specialties will merge the tradition and heritage of the old favorites with the expectations and tastes of today&#8217;s gourmet consumers.&#8221;</p>
<p>The current Bookbinder&#8217;s product line features fresh seafood from the eastern U.S., and includes bisques (lobster, crab, shrimp, and seafood), snapper soup, New England and Manhattan clam chowders, oyster stew, clam sauces, clam juice, breadcrumbs, and seasonings.</p>
<p>Distribution is throughout the U.S., with concentration in the Northeast.</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1012&type=feed" alt="" />]]></content:encoded>
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		<title>Thanks to President Obama, Everyday is a Campaign, says ElectionMall&#8217;s Ravi Singh</title>
		<link>http://advertisingindustrynewswire.com/2009/06/29/1007_210845.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/06/29/1007_210845.php#comments</comments>
		<pubDate>Mon, 29 Jun 2009 21:08:45 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: Websites]]></category>

		<category><![CDATA[News: Political Marketing]]></category>

		<category><![CDATA[CEO Ravi Singh]]></category>

		<category><![CDATA[ElectionMall Technologies]]></category>

		<category><![CDATA[Facebook Money Bomb]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1007</guid>
		<description><![CDATA[NEW YORK, N.Y. &#8212; ElectionMall launches new social media tools - great for candidates from school board to President. As technology continues to drive political participation at all levels, the need for the latest tools makes all the difference as candidates, from the school board to the White House, look to engage voters, raise money [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK, N.Y. &#8212; ElectionMall launches new social media tools - great for candidates from school board to President. As technology continues to drive political participation at all levels, the need for the latest tools makes all the difference as candidates, from the school board to the White House, look to engage voters, raise money and win on Election Day. &#8220;Thanks to President Obama, everyday is a campaign day,&#8221; said Ravi Singh, CEO and founder of ElectionMall(R) Technologies Inc. (EMT). In acknowledgement of this, Founder of Personal Democracy Forum Andrew Rasiej joined Singh in a press conference today at the 6th Annual Personal Democracy Forum (PDF) - which is the world&#8217;s largest and best known conference on the intersection of technology and politics - announcing the launch of the Money Bomb(TM) fundraising widget for Facebook(R). </p>
<p><img src="http://advertisingindustrynewswire.com/META/09-0629-electionmall_72dpi.jpg" alt="ElectionMall" title="ElectionMall" width="180" height="180" class="alignleft size-full wp-image-1008" />Money Bomb(TM) helps campaigns of any size raise money and is compliant with the fundraising rules of the Federal Election Commission as well as state and local laws. </p>
<p>&#8220;Money Bomb is a fundraising tool the McCain 2008 campaign wish it had,&#8221; Singh said. &#8220;Since our systems of election laws are complex, technology needs to accommodate the paradigm shift from large campaigns to smaller ones, simply using the latest technology to empower them with the same tools. Fundraising is the &#8216;mother&#8217;s milk of politics in the United States.&#8221; </p>
<p>&#8220;As we have recently seen in Iran and Europe, technology is changing political participation worldwide,&#8221; Singh said. &#8220;Technology empowers would-be challengers to compete with incumbents. It allows a candidate to raise the money they will need to compete. A candidate armed with the latest technology can bring down the &#8216;good ol&#8217; boy,&#8217; and that is what we are doing.&#8221;</p>
<p>&#8220;With the rise of social networking sites like Facebook, Twitter and YouTube, the question continues to be how you use it - how can you engage users with your message and empower them to participate,&#8221; Singh added. &#8220;Every candidate wants to emulate the success of the Obama campaign, and ElectionMall is offering those campaigns the right tools at the right time.&#8221;</p>
<p><strong>About ElectionMall, Inc.</strong></p>
<p>Established in 1999, <a href="http://ElectionMall.com" title="http://ElectionMall.com" target="_blank">ElectionMall.com</a> is a non-partisan world leader in providing on demand (SaaS) Internet-based solutions for campaigns and elections worldwide, effectively utilizing technology and business know how to enable candidates, advocacy groups, and nonprofits to generate enhanced gains in awareness, funds, and votes. ElectionMall has 2 registered international patents. ElectionMall has identified over 54 different campaign behaviors and has categorized them into 5 specific product offerings, including: Build, Manage, Raise, Promote and Shop, creating a one-stop-shop that encompasses the entire life-cycle of a campaign. ElectionMall is headquartered in Washington, D.C., Chicago and L.A. with international offices in Brussels, Belgium and Mexico City, Mexico.</p>
<p>For more information, visit <a href="http://www.electionmall.com" title="http://www.electionmall.com" target="_blank">www.electionmall.com</a>.</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1007&type=feed" alt="" />]]></content:encoded>
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		<title>Trendara B2B Marketing Agency Achieves 600 Percent Increase in Leads for Taycor Financial</title>
		<link>http://advertisingindustrynewswire.com/2009/06/25/1002_163618.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/06/25/1002_163618.php#comments</comments>
		<pubDate>Thu, 25 Jun 2009 16:36:18 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: eMarketing]]></category>

		<category><![CDATA[Rowe Morehouse]]></category>

		<category><![CDATA[Trendara B2B Marketing Agency]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1002</guid>
		<description><![CDATA[LOS ANGELES, Calif. &#8212; &#8220;Over the last 2 quarters we increased our client&#8217;s online lead volume by over 600 Percent, and the landing page design and split-test techniques we deployed have resulted in conversion rates as high as 23 Percent,&#8221; says Rowe Morehouse, Principal Consultant at Trendara LLC. &#8220;We&#8217;ve been able to deliver a huge [...]]]></description>
			<content:encoded><![CDATA[<p>LOS ANGELES, Calif. &#8212; &#8220;Over the last 2 quarters we increased our client&#8217;s online lead volume by over 600 Percent, and the landing page design and split-test techniques we deployed have resulted in conversion rates as high as 23 Percent,&#8221; says Rowe Morehouse, Principal Consultant at Trendara LLC. &#8220;We&#8217;ve been able to deliver a huge increase in targeted leads, and they&#8217;re coming in at a lower cost.&#8221; What&#8217;s unique about Trendara&#8217;s PPC and SEO-based lead generation approach is the emphasis on post-capture lead nurturing through the delivery of quality, brand-enhancing content and engaging interactive Web site features.</p>
<p><img src="http://advertisingindustrynewswire.com/META/09-0623-trendara_72dpi.jpg" alt="Trendara B2B" title="Trendara B2B" width="180" height="180" class="alignleft size-full wp-image-1003" />&#8220;We also created an online Payment Calculator that has become the most visited page on the Taycor Financial Web site. Users love it &#8230; and feedback from the sales reps is that the calculator is now a must-have sales tool that has helped them close more deals from the very first day it launched.&#8221;</p>
<p>Morehouse credits the success of the demand generation project to thoughtful AdWords optimization, ongoing landing page testing, and true CRM integration.</p>
<p>&#8220;When we started writing leads directly into Taycor&#8217;s CRM, it was a breakthrough for their company. They are now able to track funded deals all the way back to the first keyword click. It&#8217;s this and other metrics we established that tell us where to most profitably apply ad dollars on an ongoing basis.&#8221; </p>
<p>&#8220;The automated e-mail marketing we set up for Taycor not only allows us to track clicks, but also lets us see which pages the prospect views on their return visits. We use this data to distribute a &#8216;hotlist&#8217; to the sales reps that shows which prospects are most engaged, and most likely ready to transact.&#8221;</p>
<p>More information: <a href="http://trendara.com" title="http://trendara.com" target="_blank">trendara.com</a> .</p>
<p><strong>About Trendara LLC</strong></p>
<p>Incorporated in 2004, Trendara B2B Marketing Agency provides online marketing services to help companies generate qualified leads and close more sales. Trendara accelerates demand and revenue growth by targeting prospects primarily through search engine marketing, capturing leads via highly optimized landing pages, and nurturing leads through relevant, behaviorally-triggered communications. A certified Salesforce .com consultancy, Trendara also customizes CRM and Marketing Automation systems to achieve a much more efficient and successful sales process for converting leads into booked revenue.</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1002&type=feed" alt="" />]]></content:encoded>
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		<title>Market Research: Streaming by Entertainment Industry Will Generate $78 Billion Over Six Years</title>
		<link>http://advertisingindustrynewswire.com/2009/06/17/999_173132.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/06/17/999_173132.php#comments</comments>
		<pubDate>Wed, 17 Jun 2009 17:31:32 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS: Entertainment Marketing]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: Market Research]]></category>

		<category><![CDATA[Insight Research Corporation]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=999</guid>
		<description><![CDATA[BOONTON, N.J. &#8212; Streaming video and music distributed across the Internet, an IP TV network, or a mobile handset will generate more than $78 billion in network-derived and content-derived revenue into the U.S. markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to [...]]]></description>
			<content:encoded><![CDATA[<p>BOONTON, N.J. &#8212; Streaming video and music distributed across the Internet, an IP TV network, or a mobile handset will generate more than $78 billion in network-derived and content-derived revenue into the U.S. markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally. </p>
<p><img src="http://advertisingindustrynewswire.com/META/ain1208_insight.jpg" alt="Insight Research Corp" title="Insight Research Corp" width="180" height="180" class="alignleft size-full wp-image-744" />Insight&#8217;s market analysis study, &#8220;Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2009-2014,&#8221; describes the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks. The study also estimates the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is expected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video, and the accompanying advertising revenue. </p>
<p>&#8220;Over the past seven years as we&#8217;ve tracked the developments in streaming it has evolved from an esoteric niche to a mainstream market,&#8221; says Robert Rosenberg, Insight Research president. &#8220;What we predicted way back when is coming to fruition. The advertising revenue that long supported traditional TV is gravitating to this new medium, putting downward pressure on traditional TV distribution schemes,&#8221; Rosenberg concluded. </p>
<p>Insight&#8217;s report examines the following market drivers: licensing issues, broadband Internet access, mass-market demand, and enterprise usage. Forecasts include revenues for the U.S. market by network services, including digital rights management (DRM), encoding, and performance measurement; and by content services, including advertising, music on-demand, Internet radio and video on-demand. </p>
<p>An excerpt of this research report, table of contents, and ordering information are online at:<br />
<a href="http://www.insight-corp.com/reports/IPTV09.asp" title="http://www.insight-corp.com/reports/IPTV09.asp" target="_blank">www.insight-corp.com/reports/IPTV09.asp</a> . </p>
<p>This 158-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=999&type=feed" alt="" />]]></content:encoded>
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		<title>Mutiny Pictures reports busy winter and spring with key accounts, specializing in online branded entertainment</title>
		<link>http://advertisingindustrynewswire.com/2009/05/27/994_151451.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/05/27/994_151451.php#comments</comments>
		<pubDate>Wed, 27 May 2009 15:14:51 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS:  Branding]]></category>

		<category><![CDATA[NEWS: Entertainment Marketing]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: Video Marketing]]></category>

		<category><![CDATA[director Kenny Stoff]]></category>

		<category><![CDATA[Mutiny Pictures]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=994</guid>
		<description><![CDATA[LOS ANGELES, Calif. &#8212; Mutiny Pictures, a Los Angeles-based film company specializing in online branded entertainment and webisode production, made several company announcements through founder Michael Pierce on recent high-profile projects that showcase their branding capabilities and post-production expertise. Mutiny Pictures director Kenny Stoff recently teamed up with U2 to document the launch of the [...]]]></description>
			<content:encoded><![CDATA[<p>LOS ANGELES, Calif. &#8212; Mutiny Pictures, a Los Angeles-based film company specializing in online branded entertainment and webisode production, made several company announcements through founder Michael Pierce on recent high-profile projects that showcase their branding capabilities and post-production expertise. Mutiny Pictures director Kenny Stoff recently teamed up with U2 to document the launch of the band&#8217;s first album in five years. &#8220;3 Nights Live&#8221; featured a three day, whirlwind tour from Los Angeles, Chicago and Boston where the band mingled with fans and the media in a Q&#038;A session hosted by Shirley Manson. The Boston stop culminated with an intimate, live performance featuring songs from U2&#8217;s new record &#8220;No Line On The Horizon.&#8221;</p>
<p><img src="http://advertisingindustrynewswire.com/META/09-0527-mutiny_72dpi.jpg" alt="Mutiny Pictures" title="Mutiny Pictures" width="180" height="180" class="alignleft size-full wp-image-995" />In addition to U2, Kenny Stoff was reunited with Interscope Records&#8217; artist Eminem to create a 30 minute program of original content for the making of his new video. &#8220;We Made This&#8221; is the lead single from his latest LP, Relapse, and is currently appearing on MTV and M2. Stoff and Eminem previously collaborated on the MTV hit &#8220;Making the Ass&#8221; which featured the puppetry of Crank Yankers and performances by Sarah Silverman and Jimmy Kimmel.</p>
<p>&#8220;We know we can rely on Kenny Stoff and the Mutiny Pictures team for great creative with quick post production turnarounds,&#8221; remarked Michelle An of Interscope Records. &#8220;We trust them with our most prominent artists and they continue to impress.&#8221;</p>
<p>Stoff also directed the music video &#8220;New Classic&#8221; for Razor &#038; Tie Records&#8217; Selena Gomez and Drew Seeley. The track is from the soundtrack of Disney&#8217;s &#8220;Another Cinderella Story&#8221; and has, to date, attracted over 500,000 views on YouTube.</p>
<p>Company directors Stephen Brown and Erin Brown also teamed up to direct the music video for The Strange Familiar and their song &#8220;Courage Is.&#8221; The music of The Strange Familiar is currently being featured on the ABC show &#8220;Secret Life of An American Teenager.&#8221; The music video takes a subtle, heartfelt and credible approach to teen pregnancy and the adversity of life.</p>
<p>Added Pierce: &#8220;It&#8217;s exciting to work with such a wonderful group of artists and I&#8217;m extremely proud of the work Kenny Stoff, Erin Brown and Stephen Brown have created. I am looking forward to the second half of 2009 and continuing to push the limits of traditional and new media.&#8221;</p>
<p><strong>About Mutiny Pictures</strong></p>
<p>Mutiny Pictures (<a href="http://www.MutinyPictures.net" title="http://www.MutinyPictures.net" target="_blank">www.MutinyPictures.net</a>) is a turnkey production through post-production solution for film, television, commercials and title sequence needs. The company offers a unique pairing of experienced directors and high-end visual effects and post production. Client accounts include J. Walter Thompson, McCann Erickson, ABC, Sony BMG and Universal Music Group, T-Mobile, GM, Lexus, BBDO, Team One, David and Goliath, and DDB. </p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=994&type=feed" alt="" />]]></content:encoded>
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		<title>Depth Public Relations Adds Public Policy Strategy Services, Partnering with DC-based Public Affairs Veteran</title>
		<link>http://advertisingindustrynewswire.com/2009/05/20/989_223133.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/05/20/989_223133.php#comments</comments>
		<pubDate>Wed, 20 May 2009 22:31:33 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS: Advertising Services]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: Market Research]]></category>

		<category><![CDATA[NEWS: Staff and Management]]></category>

		<category><![CDATA[NEWS: The PR Business]]></category>

		<category><![CDATA[Depth Public Relations]]></category>

		<category><![CDATA[DepthPR]]></category>

		<category><![CDATA[Kerri Milam]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=989</guid>
		<description><![CDATA[ATLANTA, Ga. &#8212; Depth Public Relations LLC, (www.DepthPR.com) a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing [...]]]></description>
			<content:encoded><![CDATA[<p>ATLANTA, Ga. &#8212; Depth Public Relations LLC, (<a href="http://www.DepthPR.com" title="http://www.DepthPR.com" target="_blank">www.DepthPR.com</a>) a full-service public relations and marketing provider for the financial services industry, now offers the services of public affairs veteran Brent Gilroy, a Washington, DC-based consultant for issues-related strategy, guidance and services. The collaboration serves community institutions, mortgage lenders, technology and services providers, and grassroots affordable housing initiatives that want to become better informed and more effective in promoting legislation and regulations affecting their business.</p>
<p><img src="http://advertisingindustrynewswire.com/META/ain-depthpubr.jpg" alt="Depth Public Relations" title="Depth Public Relations" width="180" height="180" class="alignleft size-full wp-image-991" />Gilroy, a 20-year veteran of the capital&#8217;s most prestigious public affairs firms, and also a former senior congressional staff member and journalist, will help businesses, associations and non-profit community-based organizations develop strategies, craft high-impact position papers, and prepare for meetings with key congressional, executive branch and state-level policy influencers. </p>
<p>&#8220;Financial services organizations of every size, and their technology services providers, can expect ongoing scrutiny and unprecedented regulation to have a dramatic impact on their enterprise, their customers, and their industry,&#8221; said DepthPR founder and principal Kerri S. Milam. &#8220;Since 2006, we have anticipated a rising public policy tide to alter the landscape for residential finance providers and the businesses serving them.&#8221; </p>
<p>&#8220;If you&#8217;re not at the table when laws and regulations are formulated, your ideas will be left on the table,&#8221; Gilroy said. &#8220;The groups and industries that are most successful in the public policy arena not only have professional lobbyists on their side but also put their rank and file members to work explaining to lawmakers and their staff the impact of polices at the ground level. Our leaders - at the national, state and local levels - want to hear the view of people who actually live under those laws and regulations every day.&#8221; </p>
<p>Titan Lenders Corp, which has partnered with DepthPR for public relations and web-based awareness strategies since launching in 2007, recently stated in its blog (<a href="http://titanlenderscorp.com/blog/" title="http://titanlenderscorp.com/blog/" target="_blank">titanlenderscorp.com/blog/</a>) the need for financial services and mortgage lending related businesses to increase their outreach to and awareness of public policy influencers: </p>
<p>	&#8220;1) Most members of the legislature and their staff do not understand the intricacies of our industry; 2) The ones that do understand are actively trying to make changes without necessarily thinking through all the ramifications of their actions; and 3) It is incumbent upon us (the experts in the mortgage industry) to speak up, reach out, and attempt to educate when and where we can.&#8221;</p>
<p>Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence via precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, Kerri Milam (<a href="http://www.depthpr.com/Whos-behind-depth.php" title="http://www.depthpr.com/Whos-behind-depth.php" target="_blank">www.depthpr.com/Whos-behind-depth.php</a>), remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=989&type=feed" alt="" />]]></content:encoded>
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		<title>Nextshore LLC Helps Small &amp; Medium Business with Web Presence Financing</title>
		<link>http://advertisingindustrynewswire.com/2009/05/20/986_222603.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/05/20/986_222603.php#comments</comments>
		<pubDate>Wed, 20 May 2009 22:26:03 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: Websites]]></category>

		<category><![CDATA[Christopher Terry]]></category>

		<category><![CDATA[Nextshore LLC]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=986</guid>
		<description><![CDATA[PALM BEACH, Fla. &#8212; Nextshore LLC, an emerging leader in global outsourcing, today announced its own business stimulus package &#8212; that helps its customers go for a land grab on the Internet &#8212; by providing financing for website development. Nextshore can now offer qualified customers 100 percent financing on its products and services. Additionally, all [...]]]></description>
			<content:encoded><![CDATA[<p>PALM BEACH, Fla. &#8212; Nextshore LLC, an emerging leader in global outsourcing, today announced its own business stimulus package &#8212; that helps its customers go for a land grab on the Internet &#8212; by providing financing for website development. Nextshore can now offer qualified customers 100 percent financing on its products and services. Additionally, all contracts executed before July 4th, 2009 will receive a 10 percent discount in celebration of the American entrepreneurial spirit.</p>
<p>&#8220;There are two types of businesses: proactive and reactive. Some are barely making it; others are doing better than ever. Why? Vision. Some are looking ahead, others behind,&#8221; said Christopher Terry, the Company President. </p>
<p>He continued, &#8220;Now is the time to go for it &#8212; this is market share at wholesale prices, I&#8217;ve never seen an opportunity like it. What could Nextshore do to help the visionaries? Very simple, bridge the cash crunch. Thus we arranged for a line of credit to help our progressive customers.&#8221; </p>
<p>The Nextshore financing program covers all development and software offerings including new websites and upgrades to existing ones; ecommerce/shopping cart solutions (osCommerce and Magento); Web Presences/SEO (search engine optimization) services; social media/web marketing campaigns; SugarCRM (customer resource management) hosted offerings; and Smoothwall Security products.</p>
<p>Program Outline: Credit lines from $5-$25K with 2-4 year pay offs, leases with $1 buyout or traditional financing, very competitive interest/lease rates.</p>
<p>Requirements: 2 years in business and good credit. All clients must pass a credit review - financing not guaranteed. Personal guarantees are not acceptable for this offer.</p>
<p>To find out more information on Nextshore offerings for small- and medium-size business, please visit the company&#8217;s website at <a href="http://www.nextshore.com" title="http://www.nextshore.com" target="_blank">www.nextshore.com</a>.</p>
<p><strong>About Nextshore</strong></p>
<p>Nextshore LLC is an emerging leader that specializes in providing cost-effective, world class, information technology solutions and services to small- and medium-sized business, by leveraging the savings of global operations with American ownership and progressive management.</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=986&type=feed" alt="" />]]></content:encoded>
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		<title>Eularis to Hold Pharmaceutical Marketing ROI MasterClass in London</title>
		<link>http://advertisingindustrynewswire.com/2009/05/18/983_210010.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/05/18/983_210010.php#comments</comments>
		<pubDate>Mon, 18 May 2009 21:00:10 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[EVENTS: Seminars and Trade Shows]]></category>

		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: Pharma Marketing]]></category>

		<category><![CDATA[NEWS: Trade Shows and Events]]></category>

		<category><![CDATA[Andree Bates]]></category>

		<category><![CDATA[Eularis]]></category>

		<category><![CDATA[pharmaceutical analytics]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=983</guid>
		<description><![CDATA[LONDON, U.K. &#8212; Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company&#8217;s cost [...]]]></description>
			<content:encoded><![CDATA[<p>LONDON, U.K. &#8212; Dr. Andree Bates, President of the Pharmaceutical analytics company Eularis, will be delivering a MasterClass on how to tell if you are making the wrong marketing decision. The Pharmaceutical Industry is under significant pressure to consider its costs very carefully. Since marketing budgets often represent a major portion of a company&#8217;s cost base, they can easily become the target of budget cuts. The pressure to measure marketing return and effectiveness has never been stronger.</p>
<p><img src="http://advertisingindustrynewswire.com/META/08-0916-eularis_72dpi.jpg" alt="Eularis pharma seminar" title="Eularis pharma seminar" width="180" height="180" class="alignleft size-full wp-image-609" />Currently, much budget is spent despite marketers being unable to identify which combination of activities has the greatest growth potential, and without knowing what specific effect individual activities are having on market share. This MasterClass will show attendees the main approaches now available that can help a company determine where and how its marketing activities can work together and which synergistic combinations will deliver profitable value growth. Dr. Andree Bates will also provide attendees with ideas on how to put return measurements to work for their own brands.</p>
<p>Dr. Bates has already guided hundreds of Pharmaceutical Marketing Directors to financial success with their brands. Now, she is presenting her MasterClass for one day ONLY in London, UK, on Friday, 12th June 2009. By attending the Pharmaceutical Marketing ROI MasterClass, you will be able to apply these approaches to your own marketing after the Workshop.</p>
<p>WHO:	Eularis</p>
<p>WHAT:	MasterClass on the latest techniques, strategies and analysis approaches for knowing how to measure financial impact of sales and marketing activities </p>
<p>WHEN:	12 June 2009 </p>
<p>WHERE:	1 Northumberland Avenue, Trafalgar Square. London</p>
<p><strong>About Eularis</strong><br />
Eularis provides sophisticated Pharmaceutical analytics that provide data-driven insight into the financial impact of corporate and marketing decisions. Unlike traditional analytics approaches, whose reliance on historical or analogue data reduces their accuracy, Eularis&#8217; proprietary 94.8 Analytics Process is based on the current market situation. This proven approach helps Pharmaceutical marketing teams to quickly plan, measure, validate and optimize their sales and marketing performance. Co-headquartered in London and New York City, although working internationally, the company has developed significant experience in the global Pharmaceutical market through client engagements with AstraZeneca, GlaxoSmithKline, Merck, Pfizer and many others. </p>
<p>For more information about Eularis, visit <a href="http://www.eularis.com" title="http://www.eularis.com" target="_blank">www.eularis.com</a>.</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=983&type=feed" alt="" />]]></content:encoded>
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		<title>Product Launch: New Line of Baby Wipes Cases: The &#8216;HOPE Heart&#8217; - Designed by Children, to Benefit Children</title>
		<link>http://advertisingindustrynewswire.com/2009/05/13/977_213018.php</link>
		<comments>http://advertisingindustrynewswire.com/2009/05/13/977_213018.php#comments</comments>
		<pubDate>Wed, 13 May 2009 21:30:18 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
		
		<category><![CDATA[Headlines]]></category>

		<category><![CDATA[NEWS: Industry News]]></category>

		<category><![CDATA[NEWS: Product Launches]]></category>

		<category><![CDATA[Cover Me Blue]]></category>

		<category><![CDATA[Julie Martin]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=977</guid>
		<description><![CDATA[PHILADELPHIA, Pa. &#8212; Cover Me Blue has partnered with The Children&#8217;s Hospital of Philadelphia (CHOP) to create a new line of baby wipes cases, designed by a 7 year old patient at the hospital. All proceeds of the sale of this collection will be donated to the Garbose Family Special Delivery Unit at CHOP. &#8220;Involving [...]]]></description>
			<content:encoded><![CDATA[<p>PHILADELPHIA, Pa. &#8212; Cover Me Blue has partnered with The Children&#8217;s Hospital of Philadelphia (CHOP) to create a new line of baby wipes cases, designed by a 7 year old patient at the hospital. All proceeds of the sale of this collection will be donated to the Garbose Family Special Delivery Unit at CHOP. &#8220;Involving the children in this fundraiser was an essential part of the process,&#8221; explains Cover Me Blue owner, Julie Martin. &#8220;The product line not only benefits CHOP patients, it was actually created by CHOP patients.&#8221; </p>
<p><img src="http://advertisingindustrynewswire.com/META/ain_covermeblue.jpg" alt="Cover Me Blue HOPE Heart" title="Cover Me Blue HOPE Heart" width="180" height="180" class="alignleft size-full wp-image-978" />After receiving various art projects from several patients at the hospital, the &#8220;HOPE Heart,&#8221; created by a 7 year old patient named Morgan, was selected. This entire collection is &#8220;designed by children - to benefit children.&#8221; </p>
<p>All proceeds of the sale of the &#8220;HOPE Heart&#8221; baby wipes cases will be donated to the Garbose Family Special Delivery Unit at CHOP.	</p>
<p>The Garbose Family Special Delivery Unit is the world&#8217;s first maternity unit devoted exclusively to the prenatal care and delivery of babies diagnosed with known birth defects in utero. Unique to this facility is that the unit cares for both mom and baby in the same place. The family is kept together in the moments before and after birth, allowing them to bond and creating the ideal delivery experience. </p>
<p>In 2005 Cover Me Blue took the standard plastic baby wipes case and transformed it into a trendy, chic accessory for all fashionable moms. These custom embroidered, fabric covered wipes cases are an essential accessory to any diaper bag, stroller, or changing table. </p>
<p>Cover Me Blue specializes in hand-made unique personalized baby gifts, including photo albums, baby wipes cases, changing pads, burp cloths, monogrammed towels and more. Their products can be purchased online at <a href="http://www.covermeblue.com" title="http://www.covermeblue.com" target="_blank">www.covermeblue.com</a>, as well as in specialty boutiques across the country.</p>
<hr/>Copyright &copy; 2009 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=977&type=feed" alt="" />]]></content:encoded>
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