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			<item>
		<title>Robo-calling Scum of the Week: TurboATM-dot-com</title>
		<link>http://advertisingindustrynewswire.com/2010/03/18/1467_035530.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/03/18/1467_035530.php#comments</comments>
		<pubDate>Thu, 18 Mar 2010 03:55:30 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[ARTICLES Index]]></category>
		<category><![CDATA[Articles: Advertising Industry]]></category>
		<category><![CDATA[robocaller abuse]]></category>
		<category><![CDATA[robodialers]]></category>
		<category><![CDATA[TurboATM]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1467</guid>
		<description><![CDATA[COLUMN: Well, it looks like the scammers keep on calling. This week the abusive law-breaking robo-caller is the scum suckers calling themselves &#8220;Turboatm(.com)&#8221; and calling after 7pm Pacific Time, and calling those numbers on the &#8220;do not call registry&#8221; in violation of both Federal and California law. The calls orignate from 206-350-9029.
In going to the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://advertisingindustrynewswire.com">COLUMN:</a> Well, it looks like the scammers keep on calling. This week the abusive law-breaking robo-caller is the scum suckers calling themselves &#8220;Turboatm(.com)&#8221; and calling after 7pm Pacific Time, and calling those numbers on the &#8220;do not call registry&#8221; in violation of both Federal and California law. The calls orignate from 206-350-9029.</p>
<p>In going to the website being promoted by the illicit robo-caller, we find (big surprise) what looks to be a come-on to make money using a &#8220;secret marketing breakthrough!&#8221; The site proclaims they have &#8220;discovered a secret so powerful it literally &#8216;POURS&#8217; Cash Directly Into Your Pocket Automatically!!&#8221; (capitalized words and double exclamation points from the site).</p>
<p>Besides the fact the site is collecting name, email and phone information (personal information), and does not display a legally required or California law compliant privacy statement, it claims there is &#8220;no MLM or Network Marketing.&#8221;</p>
<p>From the looks of it, I might suspect it&#8217;s one of the wide ranging &#8220;cash gifting&#8221; scams going around, and which have been widely covered on the TV news here in California.</p>
<p>Since there is only a one-page site (a sure sign of a money making scam, for anybody who has seen these before), the HTML title tag shows &#8220;Ez1up Cash System&#8221; and the sign-up form is being loaded from aweber(.com), a site offering &#8220;email marketing campaign&#8221; services, auto-responders, and other bric-a-brac often used by evil-doers on the Web.</p>
<p>I sent a query off to &#8220;AWber Communications&#8221; which claims to be in Huntingdon Valley, PA, informing of the mis-use of their services. We&#8217;ll see if we get a reply.</p>
<p>In looking up what info we could on the domain, the registrant appears to be somebody called &#8220;Bo Small&#8221; in New York, based on the domain record:</p>
<p><strong>Whois Record Search</strong></p>
<p>Registrant Search:&#8221;Bo Small&#8221; owns about58 other domains Email Search: is associated with about 106 domains</p>
<p>Registrar History:1 registrar with 1 drop. NS History:8 changes on 6 unique name servers over 4 years. IP History:4 changes on 3 unique name servers over 4 years. Whois History:6 records have been archived since 2009-12-29 . </p>
<p>Registrant:<br />
   Bo Small<br />
   300 W St<br />
   Buffalo, New York 14201<br />
   United States</p>
<p>   Domain Name: TURBOATM .COM<br />
      Created on: 28-Dec-09<br />
      Expires on: 28-Dec-10<br />
      Last Updated on: 28-Dec-09</p>
<p>The domain servers, seem to be (apparently owned by GoDaddy)<br />
NS27.DOMAINCONTROL .COM<br />
      NS28.DOMAINCONTROL .COM</p>
<p>The reverse domain lookup seems to lead to the IP 64.202.189.170, which is owned by GoDaddy (*to clarify: it means GoDaddy hosts the site for the believed scammers/robo-caller, it does NOT mean GoDaddy has anything to do with the site! GoDaddy is a good company.). Complaints can be sent to the hosting provider, which is GoDaddy at: <a href="mailto:abuse@godaddy.com" title="mailto:abuse@godaddy.com">abuse@godaddy.com</a>.</p>
<p>An entry has been made at &#8220;whocalled.us&#8221; for the offending originating phone number where the calls originated (<a href="http://whocalled.us/lookup/2063509029" title="http://whocalled.us/lookup/2063509029" target="_blank">whocalled.us/lookup/2063509029</a>).</p>
<p>Remember &#8211; it&#8217;s against the law to call phone numbers on the national &#8220;do not call&#8221; registry. Robo-calling is against the law in certain locales, like California. Companies that robo-call any of our staff, family, employees, or companies will be glorified with this dubious award of distinction. </p>
<p>So, congratulations &#8220;TurboATM-COM&#8221; &#8211; you&#8217;re this week&#8217;s winner of the scumbag robocaller of the week award.</p>
<p>Next week we apparently have some signage show in Vegas calling with free pass info. Hooo boy. Lookout! More robo-calling scum to feature. Stay tuned, party people.</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1467&type=feed" alt="" />]]></content:encoded>
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		<title>Ad Agencies Can Now Audition Voice Talent on the Go &#8211; Voices.com Releases Mobile App for iPhone</title>
		<link>http://advertisingindustrynewswire.com/2010/03/17/1463_183334.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/03/17/1463_183334.php#comments</comments>
		<pubDate>Wed, 17 Mar 2010 18:33:34 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Advertising Services]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[David Ciccarelli]]></category>
		<category><![CDATA[Voices.com]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1463</guid>
		<description><![CDATA[TORONTO, Canada /Advertising Industry Newswire/ &#8212; Voices.com is joining the mobile revolution with its own app to showcase its roster of over 25,000 voiceover talents by making MP3 audio samples available with the touch of a finger. Voices&#8217; new mobile application, or &#8220;app&#8221; as they are commonly called, is fundamentally changing how audio and video [...]]]></description>
			<content:encoded><![CDATA[<p>TORONTO, Canada /Advertising Industry Newswire/ &#8212; <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> is joining the mobile revolution with its own app to showcase its roster of over 25,000 voiceover talents by making MP3 audio samples available with the touch of a finger. Voices&#8217; new mobile application, or &#8220;app&#8221; as they are commonly called, is fundamentally changing how audio and video producers search for, audition and hire professional voice over talent. </p>
<p><img src="http://advertisingindustrynewswire.com/META/10-0316-voicesapp_72dpi.jpg" alt="" title="Voices iPhone mobile app" width="200" height="200" class="alignleft size-full wp-image-1464" />Ad agencies, broadcasters, and brand marketing firms can find a complete listing of audio samples organized by category such as audio books, movie trailers, podcasts, radio, television, video games and voicemail recordings.</p>
<p><a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a>&#8217;s services are growing and converging, providing the underpinnings for dramatic growth in mobile Internet usage by its key customers and access to its web application via impressive mobile devices.</p>
<p>Key features of the <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> Mobile App include:<br />
	* Optimized browsing experience with smooth screen rotation.<br />
	* Audio samples available to play with the touch of a finger.<br />
	* Click-to-call functionality to connect with a live <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> representative.<br />
	* Integration with Google Maps to locate <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a>&#8217;s head office.<br />
	* Quick links to mobile versions of <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a>&#8217;s Facebook and Twitter accounts.</p>
<p>On the heels of Apple&#8217;s success with the App Store, other device manufacturers and operating system providers, including BlackBerry and the Android platform championed by Google, will be aggressively marketing their own virtual storefronts where <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> will showcase its application.</p>
<p><a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> is well positioned to offer value-added services to mobile-enabled customers both in North America and Europe as well as emerging markets where multimedia production is used in mass communications.</p>
<p>To visit the <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> mobile app, go to <a href="http://m.voices.com" title="http://m.voices.com" target="_blank">m.voices.com</a> .<br />
<strong><br />
About Voices:</strong></p>
<p><a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> was established in 2004 and is now the technology and industry leading website that connects businesses with professional voice actors. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> marketplace to search for, audition and hire voice actors with the assistance of our innovative SurePay(TM) escrow service and our Web application.</p>
<p>The winner of several awards, including the 1to1 Impact Award for Full-Suite CRM, CRM Elite Award, and the DigiFest New Voices Award, <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> has raised its profile significantly this year ranking on the PROFIT Hot 50 recognizing 534 percent growth over the past two years in 2009 and was featured on Backbone Magazine&#8217;s and KPMG&#8217;s annual Pick 20 Listing as an &#8220;innovative company.&#8221; Clients include NBC, ESPN, PBS, Nintendo, Comcast, the U.S. Government and thousands more.</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1463&type=feed" alt="" />]]></content:encoded>
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		<title>Market Research: 2010 Internship Salary Report released by Intern Bridge</title>
		<link>http://advertisingindustrynewswire.com/2010/03/09/1458_213753.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/03/09/1458_213753.php#comments</comments>
		<pubDate>Tue, 09 Mar 2010 21:37:53 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Market Research]]></category>
		<category><![CDATA[Intern Bridge]]></category>
		<category><![CDATA[Richard Bottner]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1458</guid>
		<description><![CDATA[BOSTON, Mass. /Advertising Industry Newswire/ &#8212; Intern Bridge, the nation&#8217;s leading college recruiting research and consulting firm, began releasing data today from its national internship survey completed by over 25,000 students from 250 universities. In the 2010 Internship Salary Report, the firm details the business case for offering paid internships based on this firsthand data.
The [...]]]></description>
			<content:encoded><![CDATA[<p>BOSTON, Mass. /Advertising Industry Newswire/ &#8212; Intern Bridge, the nation&#8217;s leading college recruiting research and consulting firm, began releasing data today from its national internship survey completed by over 25,000 students from 250 universities. In the 2010 Internship Salary Report, the firm details the business case for offering paid internships based on this firsthand data.</p>
<p><img src="http://advertisingindustrynewswire.com/META/AIN0310-internbridge.jpg" alt="" title="Intern Bridge Boston" width="200" height="200" class="alignleft size-full wp-image-1459" />The report shows that the number of students involved in internships is expected to increase by 4 percent this year, a sign that employers nationwide are turning to experiential education to save money on labor costs. The report also shows that the number of paid opportunities is set to drop by 8 percent in addition to a wage decline of 4 percent, bringing the national average intern wage to $12.38 an hour. However, unpaid and low-paid experiences do not typically translate into results for employers.</p>
<p>The report details that offering as little as one dollar extra per hour could have a direct impact on the student&#8217;s future career path and acceptance of a job offer. For example, students who were paid an average of $13.80 strongly agreed they would consider working for their internship employer full-time, where students who earned $11.39 strongly disagreed.</p>
<p>&#8220;This is impressive data. We are finally able to directly connect internship program success with the amount of money paid to students,&#8221; says Intern Bridge Founder, Richard Bottner. &#8220;Unpaid internships have been the status quo for too long, especially when in many cases it actually works against the employers. It&#8217;s a practice that needs additional attention. Employers simply do not realize the negative impact unpaid internships have on their business, the economy, and students.&#8221;</p>
<p>The report also details that 77 percent of students need to work second jobs when working an unpaid internship experience, with only 35 percent of the total student population able to receive any sort of financial support from their parents. This leaves less time available for interns to focus on working for their employers, or requires students to miss out on important academic activities. </p>
<p>&#8220;Part of the problem is that some companies believe that students seek internships to get rich. The data does not support that,&#8221; Bottner adds. In fact, the top 8 reasons student pursue internships have to do with building their network and learning about an industry &#8211; nothing to do with money. Further, 7 out of 10 students would accept less pay in exchange for greater work experience.</p>
<p>More information about the &#8220;2010 Internship Salary Report&#8221; can be found online at: <a href="http://www.internbridge.com/workshops/interncomp.htm" title="http://www.internbridge.com/workshops/interncomp.htm" target="_blank">www.internbridge.com/workshops/interncomp.htm</a> .</p>
<p><strong>About Intern Bridge:</strong><br />
Intern Bridge was founded by Richard Bottner in 2005 while he was a student at Babson College. Intern Bridge is now the nation&#8217;s leading college recruiting consulting firm which serves to assist employers in building meaningful and effective internship programs. Bottner recently published &#8220;Total Internship Management: The Employer&#8217;s Guide To Building The Ultimate Internship Program.&#8221; </p>
<p>More information: <a href="http://www.internbridge.com" title="http://www.internbridge.com" target="_blank">www.internbridge.com</a> .</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1458&type=feed" alt="" />]]></content:encoded>
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		<title>Market Research: Business Telecom Spending to Hit $146 Billion in 2010</title>
		<link>http://advertisingindustrynewswire.com/2010/03/02/1452_203737.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/03/02/1452_203737.php#comments</comments>
		<pubDate>Tue, 02 Mar 2010 20:37:37 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Market Research]]></category>
		<category><![CDATA[Insight Research Corporation]]></category>
		<category><![CDATA[Robert Rosenberg]]></category>
		<category><![CDATA[telecom market analysis]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1452</guid>
		<description><![CDATA[BOONTON, N.J. /Advertising Industry Newswire/ &#8212; Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research (www.insight-corp.com). The study predicts that cellular calling will account for [...]]]></description>
			<content:encoded><![CDATA[<p>BOONTON, N.J. /Advertising Industry Newswire/ &#8212; Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research (<a href="http://www.insight-corp.com" title="http://www.insight-corp.com" target="_blank">www.insight-corp.com</a>). The study predicts that cellular calling will account for nearly 44 percent of the U.S. corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth. </p>
<p><img src="http://advertisingindustrynewswire.com/META/09-1110-Insight_72dpi.jpg" alt="" title="Insight Research Corp" width="200" height="200" class="alignleft size-full wp-image-1281" />Insight&#8217;s newly released market analysis report, &#8220;Telecom Services in Vertical Markets, 2009-2014&#8243; reveals that wireless service revenues are expected to grow at a compounded rate of nearly 18.4 percent annually from 2009 to 2014, while growth in wired services remains essentially flat. The biggest spenders on cellular services will come from four market segments: construction; financial, insurance, and real estate; professional business services; and transportation.</p>
<p>The study analyzes 14 vertical industries categorized by the NAICS, and focuses on corporate spending for wireline and wireless telecommunications services in each of the 14 industries. </p>
<p>&#8220;The year 2009 was all about cut backs and retrenchment in every industry sector we examined,&#8221; says Robert Rosenberg, President of Insight.</p>
<p>&#8220;However, it is continued demand for wireless services that will keep the telecom industry in the black over the next five years-and that demand is going to be uneven across the various business sectors,&#8221; Rosenberg concludes.</p>
<p>An excerpt of this market research report, table of contents, and ordering information are available online: <a href="http://www.insight-corp.com/reports/vert09.asp" title="http://www.insight-corp.com/reports/vert09.asp" target="_blank">www.insight-corp.com/reports/vert09.asp</a> . </p>
<p>This 115-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. </p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1452&type=feed" alt="" />]]></content:encoded>
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		<title>Market Research: Voice Over Industry Grows to $12.3B in 2010</title>
		<link>http://advertisingindustrynewswire.com/2010/02/27/1449_004222.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/02/27/1449_004222.php#comments</comments>
		<pubDate>Sat, 27 Feb 2010 00:42:22 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Market Research]]></category>
		<category><![CDATA[NEWS: Websites]]></category>
		<category><![CDATA[David Ciccarelli]]></category>
		<category><![CDATA[Voice Over Industry]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1449</guid>
		<description><![CDATA[NEW YORK, N.Y. /Advertising Industry Newswire/ &#8212; A new report published by Voices.com reveals that the voice and speech industry continues to grow and is currently valued at $12.3 Billion USD. The 2010 Report on the Voice Over Industry is published, highlighting three growing fields in the entertainment industry; audiobooks, mobile gaming and podcasting. 
From [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK, N.Y. /Advertising Industry Newswire/ &#8212; A new report published by <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> reveals that the voice and speech industry continues to grow and is currently valued at $12.3 Billion USD. The 2010 Report on the Voice Over Industry is published, highlighting three growing fields in the entertainment industry; audiobooks, mobile gaming and podcasting. </p>
<p><img src="http://advertisingindustrynewswire.com/META/08-1124-voices_72dpi.jpg" alt="" title="VOICES" width="180" height="180" class="alignleft size-full wp-image-737" />From mobile Internet to radio that you can listen to anytime, anywhere and with audiobooks available for download at the touch of a button on revolutionary mobile devices such as the iPhone, iPod Touch and now the newest Apple product, the iPad, the prospects for working voice actors has never been so bright.</p>
<p>Audiobook Highlights:<br />
 * Audiobook CD sales represent 72 percent of the audio market.<br />
 * Audiobook downloads grew to 21 percent of the market.<br />
 * Cassette sales stayed the same since 2007, accounting for 3 percent of sales in 2008.</p>
<p>Mobile Gaming Highlights:<br />
 * The number of offerings on the App Store hit 150,000 recently and includes popular games like Texas Hold&#8217;em and Crash Bandicoot, business tools like Bloomberg News and Salesforce Mobile, and social networking programs like Facebook and Twitter.<br />
 * Games spend an average of 21 minutes of game play and 65 page views per iPhone player session, compared to 11 minutes and 15 page views for sessions on other phones.</p>
<p>Podcasting Highlights:<br />
 * 150,000 podcasts currently available in the Apple iTunes Store.<br />
 * 7.1 million people listened to podcasts in 2009, less than 4 percent of US Internet users.<br />
 * Another 50 million people accessed podcasts and Internet radio on average each month.</p>
<p>To access the 32-page 2010 Report on the Voice Over Industry, simply call 1-888-359-3472 to receive the download link via email.</p>
<p><strong>About Voices:</strong></p>
<p><a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> was established in 2004 and is now the technology and industry leading website that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay(TM) escrow service and our Web application.</p>
<p>The winner of several awards, including the 1to1 Impact Award for Full-Suite CRM, CRM Elite Award, and the DigiFest New Voices Award, <a href="http://Voices.com" title="http://Voices.com" target="_blank">Voices.com</a> has raised its profile significantly this year ranking on the PROFIT Hot 50 recognizing 534 percent growth over the past two years and just this summer was featured on Backbone Magazine&#8217;s and KPMG&#8217;s annual Pick 20 Listing as an &#8220;innovative company.&#8221; Clients include NBC, ESPN, PBS, The History Channel, Reader&#8217;s Digest, Comcast, the US Army, the US Government and thousands more.</p>
<p>More information: <a href="http://www.voices.com" title="http://www.voices.com" target="_blank">www.voices.com</a> .</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1449&type=feed" alt="" />]]></content:encoded>
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		<title>Unique Amenities develops custom eco-friendly packaged foods for the 2010 Winter Olympics</title>
		<link>http://advertisingindustrynewswire.com/2010/02/27/1445_003712.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/02/27/1445_003712.php#comments</comments>
		<pubDate>Sat, 27 Feb 2010 00:37:12 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS:  Branding]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Promotional Products]]></category>
		<category><![CDATA[Unique Amenities]]></category>

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		<description><![CDATA[NEW YORK, N.Y. /Advertising Industry Newswire/ &#8212; With the excitement around the Winter Olympics in Vancouver at an all time high, what fuels the constant energy of the athletes? Unique Amenities, creators of the athletes&#8217; snacks of the Winter Games, created The Nutritious Snack Combo to do just that. The development team at Unique Amenities, [...]]]></description>
			<content:encoded><![CDATA[<p>NEW YORK, N.Y. /Advertising Industry Newswire/ &#8212; With the excitement around the Winter Olympics in Vancouver at an all time high, what fuels the constant energy of the athletes? Unique Amenities, creators of the athletes&#8217; snacks of the Winter Games, created The Nutritious Snack Combo to do just that. The development team at Unique Amenities, a green hotel and hospitality firm based in Upstate New York, was approached by the Olympic production team to create a series of snacks for the athletes that were nutritious, nut-free and presented in compostable packaging. </p>
<p><img src="http://advertisingindustrynewswire.com/META/10-0225-uniqueamn_72dpi.jpg" alt="" title="Unique Amenities" width="200" height="200" class="alignleft size-full wp-image-1447" />The snacks, which were presented to every athlete at the opening ceremony in the Olympic Village, include Snack-ens, a pretzel mix with bagel chips, craisins, salsa rice triangles and green apple chips to provide an even and constant supply of energy. </p>
<p>In keeping with the Winter Olympics green mission and commitment to carbon neutral events, the snack packaging was custom created of PLA (polylactic acid) a compostable plastic film derived from corn starch. So &#8211; not only are the snacks healthy, delicious and not too filling &#8211; the packaging won&#8217;t spend centuries clogging landfills. </p>
<p><strong>About Unique Amenities: </strong></p>
<p>In 2007, Simon Sheiner left the commercial real estate arena to pursue his passion for a greener lifestyle and ideology. He and wife Libby launched Unique Amenities based on their commitment to creating spa, bath and treatment products and guest amenities with a conscience, for the hotel and hospitality industries. In 2010, the thirty-something couple expanded their business to include snacks, after being approached to create the athletes snack food for the Olympic Winter Games. The nut-free snacks presented in compostable packaging were enjoyed by every athlete in the Olympic Village.</p>
<p>For more information Visit Unique Amenities online at <a href="http://www.uniqueamenities.com" title="http://www.uniqueamenities.com" target="_blank">www.uniqueamenities.com</a> .</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1445&type=feed" alt="" />]]></content:encoded>
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		<title>Food Marketing Best Practices to be covered by expert Tammy Katz at Food Processors Association Conference</title>
		<link>http://advertisingindustrynewswire.com/2010/02/27/1442_002445.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/02/27/1442_002445.php#comments</comments>
		<pubDate>Sat, 27 Feb 2010 00:24:45 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Food Marketing]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Trade Shows and Events]]></category>
		<category><![CDATA[Katz Marketing]]></category>
		<category><![CDATA[Tammy Katz]]></category>

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		<description><![CDATA[COLUMBUS, Ohio /Advertising Industry Newswire/ &#8212; Tammy Katz, CEO of Katz Marketing Solutions, will present &#8220;8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media&#8221; at the Mid-America Food Processors Association&#8217;s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to [...]]]></description>
			<content:encoded><![CDATA[<p>COLUMBUS, Ohio /Advertising Industry Newswire/ &#8212; Tammy Katz, CEO of Katz Marketing Solutions, will present &#8220;8 Ways to Grow Your Food Brand with Interactive Marketing and Social Media&#8221; at the Mid-America Food Processors Association&#8217;s annual meeting on March 2, at the Embassy Suites in Columbus, Ohio. Midwest food company leaders will attend the meeting to discuss emerging trends in food marketing, labor relations, government regulations, and food safety. Mid-America Food Processors Associations provides information, programs, and university agricultural and food department research grants to strengthen the productivity of food processors in the Midwest. </p>
<p><img src="http://advertisingindustrynewswire.com/META/enc-tammykatz0707.jpg" alt="" title="CEO Tammy Katz" width="114" height="155" class="alignleft size-full wp-image-308" />Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. During the session, participants will review examples of some of the industry&#8217;s best practices and case studies, including: Stacy&#8217;s Pita Chips, Little Debbie, Sopakco, CafeMom, <a href="http://Hungry-Girl.com" title="http://Hungry-Girl.com" target="_blank">Hungry-Girl.com</a>, and Whole Foods Market.</p>
<p>When asked about the session Katz replied, &#8220;Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like web optimization, database marketing, and customer service.&#8221; </p>
<p>The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:<br />
1. Build competitive web presence.<br />
2. Build and harvest customer/consumer databases.<br />
3. Leverage customer service 2.0.<br />
4. Monitor and listen to target consumers.<br />
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.<br />
6. Network and develop business with business social media; leverage LinkedIn.<br />
7. Market consistently across media.<br />
8. Measure and refine programs.</p>
<p>About Katz Marketing Solutions:</p>
<p>Katz Marketing Solutions, <a href="http://www.katzmarketingsolutions.com" title="http://www.katzmarketingsolutions.com" target="_blank">www.katzmarketingsolutions.com</a>, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1442&type=feed" alt="" />]]></content:encoded>
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		<title>CustomXM Marketing wins Arkansas 2009 Business of the Year Award</title>
		<link>http://advertisingindustrynewswire.com/2010/02/27/1439_001711.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/02/27/1439_001711.php#comments</comments>
		<pubDate>Sat, 27 Feb 2010 00:17:11 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry Awards]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[CustomXM Marketing]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1439</guid>
		<description><![CDATA[LITTLE ROCK, Ark. /Advertising Industry Newswire/ &#8212; CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24. The event was well [...]]]></description>
			<content:encoded><![CDATA[<p>LITTLE ROCK, Ark. /Advertising Industry Newswire/ &#8212; CustomXM, a Central Arkansas marketing services provider, was the winner of the 2009 Arkansas Business of the Year award in Category 1 (businesses with 25 or fewer employees) at the annual event at the Statehouse Convention Center in Little Rock on Wednesday, Feb. 24. The event was well attended and supported by the statewide business community.</p>
<p><img src="http://advertisingindustrynewswire.com/META/ain_customxm.jpg" alt="" title="customxm marketing" width="180" height="180" class="alignleft size-full wp-image-1024" />Arkansas Business produces the annual business awards to honor outstanding companies and non-profits around the state who have excelled and prospered in the previous year. A panel of judges from different disciplines chooses a winner in three business categories based on company size. They also honor a non-profit organization and choose an &#8220;executive of the year.&#8221;</p>
<p>CustomXM is a family-owned business started in 1966 by Ira and Mary Strack and now run by their son Paul Strack. CustomXM began as a traditional commercial printing concern and has, over the last few years, retooled and rebranded themselves as a provider of cross-media, interactive marketing solutions, as well as a traditional print provider.</p>
<p>&#8220;This award is the culmination of the 44 years of work and dedication that my parents have invested in our company and of the work of our most valuable asset: our employees. To receive this level of recognition is also an affirmation of the rebranding and repositioning we embarked upon in the last 5 years. We are also honored to be included in this category with the other fine companies, Fischer Honey, Sells Agency, Legacy Capital Group and Tobi Fairley Interior Designs. We wish them the very best in the future as well,&#8221; said Paul Strack, President, CustomXM.</p>
<p>To learn more about CustomXM, visit the website at <a href="http://www.customxm.com" title="http://www.customxm.com" target="_blank">www.customxm.com</a> .</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1439&type=feed" alt="" />]]></content:encoded>
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		<title>Innovative e-Marketing Technology Targets Equine Industry</title>
		<link>http://advertisingindustrynewswire.com/2010/02/15/1434_202651.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/02/15/1434_202651.php#comments</comments>
		<pubDate>Mon, 15 Feb 2010 20:26:51 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: Websites]]></category>
		<category><![CDATA[NEWS: eMarketing]]></category>
		<category><![CDATA[Donna Cheek]]></category>
		<category><![CDATA[Equine Trainers Newsletter]]></category>
		<category><![CDATA[EquinePro]]></category>

		<guid isPermaLink="false">http://advertisingindustrynewswire.com/?p=1434</guid>
		<description><![CDATA[NEWPORT BEACH, Calif. /Advertising Industry Newswire/ &#8212; Professional horse trainer Donna Cheek announced today the launching of EquinePro(TM), a marketing system designed specifically for the equine industry. The fully automated online newsletter service allows horse industry professionals to take advantage of the proven strategy of relationship and viral marketing with a &#8220;hands off&#8221; approach. Ms. [...]]]></description>
			<content:encoded><![CDATA[<p>NEWPORT BEACH, Calif. /Advertising Industry Newswire/ &#8212; Professional horse trainer Donna Cheek announced today the launching of EquinePro(TM), a marketing system designed specifically for the equine industry. The fully automated online newsletter service allows horse industry professionals to take advantage of the proven strategy of relationship and viral marketing with a &#8220;hands off&#8221; approach. Ms. Cheek, an equine trainer with 39 years of experience in the horse business, developed EquinePro to provide an affordable and convenient way for trainers, barn owners and breeders to market their services to the public.</p>
<p><img src="http://advertisingindustrynewswire.com/META/AIN0210-EquinePro.jpg" alt="" title="Equine Trainers Newsletter" width="200" height="200" class="alignleft size-full wp-image-1435" />&#8220;The equine industry is commonly known to be very labor intensive, with no time to sit at a desk,&#8221; Cheek explained. &#8220;We have no cutting edge options for marketing. I wanted to create something easy and effective that I would use for my own horse business. In this economic climate there is a critical need for all of us in the horse business to adopt some sort of marketing strategy.&#8221;</p>
<p>EquinePro provides entertaining and educational content that is appropriate for all disciplines, then twice each month, distributes the newsletter on behalf of the equine professional to their clients and prospective clients. One of the many benefits of this newsletter is that it functions as an electronic business card, keeping products and services at the forefront of the minds of their targeted market.</p>
<p>The newsletter will position an equine professional as the local expert while stimulating new referrals and business leads.</p>
<p>According to the American Horse Council, there are approximately 9.2 million horses in the U.S. used for racing, showing, breeding, recreation and sport. </p>
<p>Equine Trainers Newsletter is an online company with offices at 5000 Birch Street, West Tower, Suite 3000, Newport Beach, California 92660.</p>
<p>More information: <a href="http://www.equinetrainersnewsletter.com" title="http://www.equinetrainersnewsletter.com" target="_blank">www.equinetrainersnewsletter.com</a> .</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1434&type=feed" alt="" />]]></content:encoded>
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		<title>Paragon Design Group Completes Broadcast Design Package for The Weather Channel</title>
		<link>http://advertisingindustrynewswire.com/2010/02/10/1425_171854.php</link>
		<comments>http://advertisingindustrynewswire.com/2010/02/10/1425_171854.php#comments</comments>
		<pubDate>Wed, 10 Feb 2010 17:18:54 +0000</pubDate>
		<dc:creator>Carly Zed Zander</dc:creator>
				<category><![CDATA[Headlines]]></category>
		<category><![CDATA[NEWS:  Branding]]></category>
		<category><![CDATA[NEWS: Industry News]]></category>
		<category><![CDATA[NEWS: TV and Radio]]></category>
		<category><![CDATA[Cantore Stories]]></category>
		<category><![CDATA[Meddin Studios]]></category>
		<category><![CDATA[Paragon Design Group]]></category>
		<category><![CDATA[The Weather Channel]]></category>

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		<description><![CDATA[SAVANNAH, Ga. /Advertising Industry Newswire/ &#8212; Savannah-based, award-winning Paragon Design Group has recently helped brand and package, &#8220;Cantore Stories,&#8221; the newest HD show from The Weather Channel. This is Paragon&#8217;s second hire by the national cable channel, its first being a refreshed package for &#8220;Day Planner,&#8221; a weekday show that airs from 10 a.m. &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>SAVANNAH, Ga. /Advertising Industry Newswire/ &#8212; Savannah-based, award-winning Paragon Design Group has recently helped brand and package, &#8220;Cantore Stories,&#8221; the newest HD show from The Weather Channel. This is Paragon&#8217;s second hire by the national cable channel, its first being a refreshed package for &#8220;Day Planner,&#8221; a weekday show that airs from 10 a.m. &#8211; 2 p.m. on the station.</p>
<p><img src="http://advertisingindustrynewswire.com/META/AIN0210-CantoreStories.jpg" alt="" title="Cantore Stories" width="200" height="200" class="alignleft size-full wp-image-1426" />&#8220;Part of why we love these larger broadcast design projects is that they give us more opportunities to create and flesh out our ideas due to the inter-connected nature of a Show Package,&#8221; said Paragon&#8217;s Lead Creative Juicer, Andrew Davies. &#8220;Plus we get to do it from the comfort of our slice of paradise here in Savannah, Georgia, even though our clients are increasingly based in other parts of the country or overseas.&#8221;</p>
<p>Paragon is headed by three Savannah College of Art and Design alumni, Andrew Davies, Susan Isaacs and Philip Joyner, who all made a conscious decision to trade big-city bustle for coastal-community charisma. After almost nine years in business, the decision continues to pay off in unimaginable ways.</p>
<p>&#8220;When we show our work to national clients they are sometimes surprised that this is the caliber of work coming out of such a small town,&#8221; commented Susan Isaacs, Paragon&#8217;s Head Strategic Focus-izer, &#8220;but more often than not, they immediately get the connection to SCAD as a huge talent resource, and quite frankly it&#8217;s not uncommon for them to say they&#8217;ve visited Savannah and would love to live here, too!&#8221; </p>
<p>Specifically for &#8220;Cantore Stories,&#8221; Paragon flexed its broadcast design muscle by creating the show&#8217;s logo and then providing the network with a kit of motion-graphic parts to be used for flexibility in assembling transitions, promos and other sequences. The primary challenge they had to creatively overcome was the need to develop a customized end title treatment to correspond with the show&#8217;s differing locations and weather conditions. Knowing they couldn&#8217;t possibly produce all of the necessary parts for each individual show, Paragon capably met the show&#8217;s request by designing templates based on four major color schemes that would give The Weather Channel&#8217;s team of animators the ability to create future show elements with ease, all while remaining true to the brand.</p>
<p>&#8220;Since we knew we were going to be handing over the project files to TWC&#8217;s animators, we made sure that all of the effects we created were done without any special third-party plug-ins. This gave them complete freedom to re-purpose specific elements without risk of incompatibility between our machines and theirs,&#8221; remarked Davies.</p>
<p>As for The Weather Channel&#8217;s approval of the end product? &#8220;We had a vision for Cantore Stories and Paragon turned our words into reality,&#8221; stated Ray Sams, Creative Director of Programming and Production at TWC. &#8220;During the RFP process, a member of our review committee asked me who created the winning design pitch, an agency from New York or LA? When I replied Paragon was located in Savannah a few eyebrows raised. Paragon delivered a killer package and continues to draw attention to the Creative Coast.&#8221;</p>
<p>Of course, as any design studio would be, Paragon was thrilled to dig into its own toy chest of design applications and get to work. Their tools of choice? 3D elements were created in Cinema4D leaving the rest, including simulated weather elements and compositing, to Adobe After Effects.</p>
<p>&#8220;One of the challenges we&#8217;ve had to adapt to has been the move to HD,&#8221; said Philip Joyner, Paragon&#8217;s Head Production Maverick. &#8220;We&#8217;re dealing with some pretty large files but with some creative asset management in-house, we&#8217;re able to handle the rendering and storage of 1080p HD digital files, and deliver them with no problems. We deal with revisions and approval all online and digitally send final files via FTP. As we grow to meet even larger challenges, we now have an ally in another Savannah company, Meddin Studios, which allows for faster delivery, asset-management, and previews. With these options available, we can work with anyone, anywhere!&#8221;</p>
<p>The Weather Channel has always taken an innovative approach in the creation of stimulating weather programming, which aligned perfectly with Paragon&#8217;s style of creative design. TWC continues in this spirit with the addition of such improvements as enhancing graphics, maps and programming for local forecasts and national broadcasts, along with programming in High Definition (HD) from a new 12,500-square-foot facility. TWC will continue to strengthen their competitive position by delivering more visually impactful programming that gives the audience a vivid experience.</p>
<p>Paragon Design Group is known for creating smart design for evolving brands. Whether designing for motion graphics, print or Web, Paragon loves working with clients who are passionate about what they do and are ready to take their brands to the next level. As individuals, the members of Paragon are admittedly a little whacky, but when it comes to client work, they couldn&#8217;t be more serious. </p>
<p>Find out more by visiting <a href="http://www.iamparagon.com" title="http://www.iamparagon.com" target="_blank">www.iamparagon.com</a> or 912.238.1991.</p>
<hr/>Copyright &copy; 2010 <strong><a href="http://advertisingindustrynewswire.com">Advertising Industry Newswire</a>(TM)</strong>. A unit of Neotrope&reg; - all rights reserved. For Licensing Information, contact legal@advertisingindustrynewswire.com <br/><span style="float: right;font-size: 7pt"><a href="http://www.neotrope.net">Part of the NEOTROPE&#174;.News Network.</a></span><img src="http://advertisingindustrynewswire.com/?ak_action=api_record_view&id=1425&type=feed" alt="" />]]></content:encoded>
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