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Ballantine Corporation

This tag is associated with 9 posts

New direct marketing white paper: The Four R’s of Green Direct Mail

By ⋅ October 13, 2011 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.” It details how to reduce, reuse, recycle and respond. “Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for Ballantine.

Ballantine’s Intelligent Mail Barcode 101 Helps Direct Marketers Prepare for USPS IMB

By ⋅ April 15, 2011 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation has announced the launch of a new white paper – “Intelligent Mail Barcode 101.” It discusses the benefits, requirements and how it works. What is the IMB? It’s a barcode system devised by the USPS to sort and track pieces of mail. This new barcode provides [...]

Ballantine Corp announces new iDirect Service – Integrated Direct Marketing Services to Boost ROI

By ⋅ March 10, 2011 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation’s new iDirect service helps companies to connect with their customers on and off line. When these individual marketing tools are combined, they work together to maximize a campaign’s ROI. iDirect is an integrated direct marketing program that combines direct mail, e-mail marketing, personalized URLs and the [...]

Market Research: Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade

By ⋅ December 17, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation remains on the cutting-edge of direct marketing trends. Its latest addition to its growing collection of direct marketing reports is, “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.” Many trends forecasted by Ballantine in 2010 were realized. They included social media and integration [...]

Tech-Savvy Imprinted Promotional Product Line Expanded at The Ballantine Corp

By ⋅ November 3, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — Ballantine Corporation, a leading, full-service direct marketing production firm, announced this week that they have added a new client service to its roster – imprinted promotional products. “We were getting an increased number of requests for promotional products, so we started taking on projects and it’s been a great [...]

Choosing Right Vendor for Direct Mail Campaigns: Ballantine Provides Tips in New Free White Paper

By ⋅ May 6, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — Direct mail continues to be one of the most effective ways to reach a targeted audience. In addition, choosing the right vendor can make or break a direct mail campaign. So, the Ballantine Corporation announced that they are offering their expertise in a newly-released white paper that focuses on [...]

Direct Marketing Trends White Paper for 2010 released by The Ballantine Corporation

By ⋅ January 28, 2010 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — Direct marketing continues to be an effective method of reaching potential customers. And, as outside factors such as technology and the economy change, so do direct marketing trends. That’s why the Ballantine Corporation has assembled a direct marketing white paper that reveals what’s likely in 2010. This report is [...]

Ballantine Corporation Announces New Direct Marketing Campaigns and Clients

By ⋅ September 25, 2009 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation, a family-owned direct marketing company, this week announced that Incisive Media, Trinity Solar, Subco and EF Education have chosen Ballantine for production services for a variety of direct marketing projects and campaigns. “We are honored that these companies have chosen us for these important services for [...]

Free Direct Marketing White Paper Released by Ballantine Corporation

By ⋅ August 28, 2009 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business’s bottom line. The 50 tips offered in this direct marketing [...]

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