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direct marketing

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New direct marketing white paper: The Four R’s of Green Direct Mail

By ⋅ October 13, 2011 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation announced this week the release of its latest direct marketing white paper: “The Four R’s of Green Direct Mail.” It details how to reduce, reuse, recycle and respond. “Green direct mail continues to be an important topic,” says Ryan Cote, director of marketing for Ballantine.

Free Direct Marketing White Paper Released by Ballantine Corporation

By ⋅ August 28, 2009 ⋅ Post a comment

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation, a family-owned direct mail company, announces the release of a free direct marketing tip sheet, also known as a white paper, that provides clear and insightful direct marketing how-to information that will positively influence any business’s bottom line. The 50 tips offered in this direct marketing [...]

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