Tag Archives: Insight Research Corporation

Market Study: Changing Consumer and Business Purchase Patterns, 2014-2019

Telecom Buying

DURANGO, Colo. /Advertising & Marketing News/ -- NEWS: Overall U.S. spending on telecommunications is expected to increase nearly two percent from $422B this year to $456B in 2019, though such modest growth masks the cavernous disparities between business versus consumer outlays across more than 19 different hardware, software, and service segments tracked in this new market research study from The Insight Research Corporation.

Insight Research's market analysis study, "US Telecom Buying: Changing Consumer & Business Purchase Patterns, 2014-2019" tracks consumer versus business spending across four broad areas: hardware, software, managed services, and connectivity. Each broad area is further segmented.

For example, in terms of hardware, and more specifically cell phones, business purchasing will grow nearly 16 percent over the forecast period while consumers spending on this type of hardware will decline at an even faster rate. Another example, taken from the realm of mobile device applications software sales, posits business spending will grow at a 20 percent rate over our forecast period, while consumer spending will grow only in the mid-single digits.

For example, connectivity spending by business versus consumer is further divided into cellular voice; cellular data; cellular data cards; cellular routers and gateways; wireline voice, wireline WANs; DSL high-speed Internet connectivity; fiber high-speed Internet connectivity; and cable high-speed Internet connectivity. As another example, within the broad area of managed services, spending by business versus consumer is further segmented into M2M services; unified communications services; and managed hosting and co-location services.

"The very wide disparities in projected spending growth that we found when looking at consumer and business buying trends across more than 19 different telecommunications categories came as quite a shock," says Robert Rosenberg, President of Insight Research.

He adds, "Our research left little doubt in our minds that the carriers, their software developers, and their equipment suppliers are going to put ever greater amounts of their development budgets into areas that meet the needs of businesses."

An excerpt of this enterprise telecommunications services market research report, table of contents, and ordering information are http://www.insight-corp.com/reports/buying14.asp .

This 153-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695.

Visit our website - http://www.insight-corp.com/ - or call 973-541-9600 for details.


This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Market Research: US Wireless and Wireline Voice – Threats and Opportunities, 2013-2018

telecom market study

LONGPORT, N.J. /Advertising & Marketing News/ -- NEWS: Facebook's $16 Billion acquisition of startup WhatsApp is the latest example of how the mature voice market is being challenged by alternative communications mediums, says Insight Research. While the $500 billion US telecommunications service market will continue to grow over the next few years, Insight Research forecasts that voice revenues will decline at a 4.8 percent annual rate as consumers continue to cut cords and businesses migrate to VoIP platforms.

"Retaining customers will require innovations centered around service bundles and lower pricing, while maintaining profitably will be challenging for providers as customers flee to alternative communication mediums - such as social networking," says Fran Caulfield, Research Director at Insight Research.

"Service providers can no longer rely on mature technologies, such as text messaging, to offset declines in voice revenues, while the current handset subsidy model is not sustainable," Caulfield concluded.

Billions of revenue dollars are at stake for incumbent voice service providers, as they seek to preserve customers through the transition to VoIP and 4G LTE wireless services.

Insight Research's market analysis study, "US Wireless & Wireline Voice: Threats and Opportunities, 2013-2018" provides a detailed look at the trends in voice communications, including the migration to VoIP and wireless services, the impact of substitute over the top (OTT) applications, machine to machine (M2M) applications, and the cannibalization of the $11 Billion text messaging business. As residential and business customers migrate to these new services and applications it is critical for incumbent service providers to retain these customers, who are the same users that are seeking the most advanced data and video services.

"US Wireless & Wireline Voice: Threats and Opportunities, 2013-2018" provides a comprehensive analysis of US voice services marketplace, including details by service provider, subscription plans, subscriber trends, pricing bundles, text messaging, call volumes and minutes of use. The report provides Insight's five year forecasts of revenues, units, and pricing, segmented by service, technology, sales channel, and device type.

A free report excerpt, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/usvoice13.asp . The full, 130-page report is available in electronic format (PDF) and can be ordered immediately.

Visit our website at http://www.insight-corp.com/ or call (973) 541-9600 for details.


This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Market Analysis Report: Worldwide Telecommunications Industry Revenue to Reach $2.4 Trillion in 2019

market analysis report

DURANGO, Colo. /Advertising & Marketing News/ -- NEWS: According to a new market analysis report from The Insight Research Corporation, the global telecommunications industry continued to advance in 2013 and 2014, but at a slower rate than predicted a year ago. In the U.S., home disconnections and lower business spending contributed to wireline revenue declines at AT&T, Verizon, and CenturyLink, while competition drove slower growth in wireless service revenues at Sprint, Verizon, and AT&T.

"The 2014 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts" notes that wireless subscriber growth compounded with rising smartphone and tablet traffic will raise global wireless revenues by 17 percent from current levels. Wireline revenues will rise only four percent as voice calls decline and users switch to mobile solutions.

Despite these modest gains, some sectors, such as Ethernet, cloud, and mobility solutions, will show double-digit annual revenue growth, and data traffic in these sectors will double every two years.

Continued softness in European economies will suppress wireline and wireless spending over the next two years, and even in Asia and Latin America, slower economic growth will reduce telecommunications spending from previous forecasts.

According to the new industry market study, telecommunications services revenue worldwide will grow from $2.1 trillion in 2014 to $2.4 trillion in 2019 at a combined average growth rate of 2.1 percent.

"Consumer demand for the latest wireless devices and higher bandwidth are driving telecommunications services growth, while the shift to cloud-based solutions is enriching the value of the network. A large percentage of business activity now depends on these mobile devices and network applications for everything from electronic commerce to navigation to customer service," says Fran Caulfield, Research Director for Insight.

"Despite the modest rise in revenues, we see some important signals of growth, such as in the U.S., where another 100 million mobile subscriptions will be added by the end of the period," Caulfield concluded.

In addition to regional and service forecasts, the report provides an assessment of the key drivers of this growth, including industry trends, network infrastructure and access technologies, future services, OSS/BSS and capex spending, and enterprise telecom markets. An excerpt, table of contents, and ordering information are available online at http://www.insight-corp.com/reports/review14.asp . This comprehensive 295-page report is available immediately for $1995.

Visit our website http://www.insight-corp.com/ or call 973-541-9600 for details.


This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Market Research: Cable TV Operators, Telecom Services, and the Push into the Enterprise, 2013-2018

market research study

DURANGO, Colo. /Advertising & Marketing News/ -- NEWS: According to a new market research study from The Insight Research Corporation, U.S. Cable MSOs are on track this year to reach $8.8 billion in annual revenues providing telecommunications services to small and medium-size businesses, despite competition from entrenched telco providers, who have owned this segment for the past thirty years.

According to Insight, U.S. Cable and Satellite service providers are losing three quarters of a million residential video subscribers each year, but investors are not panicking, as the losses are offset by growth in broadband and business services.

Insight Research's market analysis study, "Cable TV Operators, Telecom Services, and the Push into the Enterprise, 2013-2018" provides an optimistic view for Cable Providers, who have been touting the Business Services market as a profitable alternative to their mature residential video business. Next to Wireless Services, Business Services is the second largest segment in the $500 billion U.S. telecommunications landscape. Cable Operators have demonstrated double-digit revenue growth in Business Services over the past few years, while their market share is approaching ten percent.

"Cable companies continue to demonstrate strength in leveraging their existing HFC networks and in providing new business services, such as mobile backhaul, WiFi access, and Ethernet services," says Fran Caulfield, Research Director at Insight Research.

"Our research also shows that they continue to take market share from the entrenched Telco Providers, who have yet to become aggressive with pricing, investment, and quality in defending their market position," Caulfield concluded.

"Cable TV Operators, Telecom Services, and the Push into the Enterprise, 2013-2018" provides business revenue estimates for Cable and Telco operators, including voice, data, and video services offered to small, medium and large enterprise business segments. Detailed revenue estimates are provided for a range of business services, including Ethernet, private lines, voice services, web hosting, optical transport, and video.

An excerpt of this enterprise telecommunications services market research report, table of contents, and ordering information are online http://www.insight-corp.com/reports/enterprise13.asp .

This 139-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695. Visit our website - http://www.insight-corp.com/ - or call 973-541-9600 for details.


This version of news story is Copr. © 2013 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Market Research - Strategic Data Services for US Businesses

Market Research – Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018

Market Research - Strategic Data Services for US Businesses

According to a market research study announced this month from Insight Research Corporation, the study projects that the aggregate market for a key group of data services will grow two to three times the rate for basic transport services over the next five years. Insight’s newly-released market analysis report, “Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018″ includes full segment details for U.S. wireline data services, including IP applications services in the cloud such as infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS).

Fran Caulfield, Research Director for Insight Research, said: “The groups of telecommunications services we’ve identified are fast becoming a growth engine for businesses of all types, and supplying these services to U.S. businesses will give a shot in the arm to U.S. telecommunications suppliers.”

With many voice and legacy data services declining, these advanced strategic services represent the highest growth areas for telecom services targeted to U.S. businesses. Advanced strategic services include business broadband, IP VPNs, Ethernet, IP applications in the cloud, and hosting services.

In addition to the revenue forecasts for IP-VPNs and Ethernet market segments, unit forecasts are provided for various data port speeds, ranging from 1 Mbits per second to 10 Gbits per second.

“These data applications are strategic in the sense that they are driving exponential traffic growth onto corporate networks and supplying advanced services such as IP applications in the cloud. Ethernet access to these cloud-based applications is the future, and service providers need to make the strategic choice to focus their investments and resources on this growth segment,” Caulfield concluded.

An excerpt of this market research report, table of contents, and ordering information are online at http://insight-corp.com/reports/wirelinedata13.asp .

The report is available immediately in electronic format (PDF) and can be ordered online. Visit our website at http://www.insight-corp.com/ or call 973/541-9600 for details.

Overview:

Advanced Strategic Services Summary

Advanced strategic services are a collection data services aimed at businesses that Insight’s research suggests are “strategic” to US carriers because they have become the key revenue-generators. These major revenue-generating services include:

· Business Broadband (BB);

· Internet Protocol -Virtual Private Networks (IP-VPNs);

o >=1 Gbit/s

o 100 Mbit/s – 1 Gbit/s

o 10 Mbit/s – 100 Mbit/s

o <10 Mbit/s

· Ethernet services;

o >=1 Gbit/s

o 100 Mbit/s – 1 Gbit/s

o 10 Mbit/s – 100 Mbit/s

o <10 Mbit/s

· IP application services;

o Various managed layer 3-7 capabilities

o Cloud computing [Infrastructure-as-a-Service (IaaS); Platform-as-a-Service (PaaS);Software-as-a-Service (SaaS)]; and

· Hosting services.

The advanced strategic services we identify in this study are a collection of independent data services that ride atop wireline networks and which businesses use to access their various on-line business applications. In our report we are positioning advanced strategic services as a subset of the broader wireline services category, which includes voice, data, and video services. (Continued … see executive summary.)

Market Segmentation:

Business Broadband Subs
Business Services Revenues
Voice
Data
Video
Business Data Services Revenues
Broadband
Dedicated IP
Private Line
Frame Relay
Advanced Strategic
Advanced Strategic Services Revenues by Service
IP VPN
Ethernet
IP Application
Hosting
IP VPN Services Revenues by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port
Ethernet Services Revenues by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port
IP Application Services Revenues
Infrastructure-as-a-Service (IaaS)
Platform-as-a-Service (PaaS)
Software-as-a-Service (SaaS)
Hosting Services Revenues
IP VPN Ports by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
Ethernet Ports
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port.

Pricing Information

Hard Copy Price
$ 3995
Electronic Copy Price
(PDF License Descriptions)
$ 4695 Single-User Printable PDF

$ 6995 6-Seat Printable PDF

$ 10000 Unlimited Corporate-Wide Distribution.

MORE INFORMATION: http://insight-corp.com/reports/wirelinedata13.asp .

Insight Research Corp

Market Research: Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017

DURANGO, Colo. /Advertising Industry Newswire/ — Insight Research’s newly-released market analysis report, “Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017″ says that While business spending on all telecom services is expected to grow in low single-digit percentages over the next five years, global spending on managed services is expected to grow at an annual compounded rate of 11.3 percent.

Insight Research Corp“A large percentage of business activity now depends on the Internet for everything from electronic commerce to intranet applications to customer service. These data applications are driving exponential traffic growth onto corporate networks, while increasing their complexity. Managed Services allow corporations to handle this growth, while outsourcing the most complicated elements to the skilled service provider,” says Fran Caulfield, Research Director for Insight Research.

“Service providers also win, as they grow beyond basic transport services, increase margins, and reduce churn,” Caulfield concluded.

The market research report notes that in this period of slow economic growth and reduced spending on basic telecommunications and IT services, many enterprises will find that purchasing managed services is a cost-effective alternative to increasing internal staffing. The study also predicts that US revenues associated with the managed services market will increase from $34 billion in 2013 to $51 billion in 2017.

“Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017″ includes full segment details for the US, North America, Europe, Middle East and Africa, Asia and Pacific Rim, and Latin America. The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services, and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, security services, VoIP, LAN extensions, Wireless LANs, managed mobility services, hosting and cloud services.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/manserv13.asp . The 173-page report is available immediately in electronic format (PDF) and can be ordered online.

Visit our website at www.insight-corp.com or call 973/541-9600 for details.

Insight Research Corporation

Market Research: Private Line and Wavelength Services, 2013-2017

BOONTON, N.J. /Advertising Industry Newswire/ — The latest market research study from Insight Research, “Private Line and Wavelength Services, 2013-2017,” implies that the $35 billion U.S. private line services market is expected to decline one percent annually over the next five years, as the shift to packet-based services offsets demand for higher bandwidth private lines.

Insight Research CorporationPrivate lines are leased point-to-point circuits that are used for a variety of applications, including connecting enterprise locations and backhauling cell towers to mobile switching centers. The new market research study, “Private Line and Wavelength Services, 2013-2017,” provides an in-depth analysis of the U.S. market, including a study of the transition from frame relay and ATM networking to IP networks and the uplift driven by new video and data applications.

While private line revenues will decline modestly, equivalent circuit counts will continue to rise driven by cloud computing and the new video applications.

“We have reached one of those unique periods where demand is rising yet revenues are in decline. Price erosion and the shift to lower unit pricing at higher bandwidth tiers are to blame,” says Fran Caulfield, Insight Research Director.

“The need to backhaul data-intensive wireless services and increased local bandwidth for wireline data and video services will prevent significant revenue erosion for the foreseeable future,” Caulfield concluded.

“Private Line and Wavelength Services, 2013-2017″ evaluates the total private line market and segments it by local and long distance private line service revenue, wholesale and retail private line revenue, revenue by type of carrier, revenue by T1, T3 or OC-n circuit class, as well as the number of T1, T3, and OC-n private lines sold. Estimates of wavelength revenues are also provided.

A free report excerpt, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/pl13.asp . The full, 195-page report is available immediately in electronic format (PDF) and can be ordered immediately. Visit our website http://www.insight-corp.com/ for details.

About Insight Research Corp:
Insight offers market research reports unmatched in depth and quality, and custom research services designed to meet our clients’ unique needs. Our Subscription Program clients receive their choice of Insight reports and the most prompt, responsive analyst inquiry service in the industry.

Since its founding in 1990, Insight has gained a reputation for objective, thoughtful market research. Telecommunications industry analysis is our sole focus; we are in the marketplace every day evaluating information and analyzing data, providing the most current, leading-edge market assessments. By continually expanding our agenda to serve the changing needs of our clients, we have earned a reputation for unparalleled customer support.

Insight Research Corporation

Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a market analysis report announced this month from INSIGHT Research, “The global financial services industry is expected to spend just over one trillion dollars over the next five years on telecommunications services and equipment.” According to the new market study, spending on telecommunications by Wall Street companies, banks, insurance companies and others in the global financial sector is expected increase at compounded rate of 9.9 percent, growing from $135 billion in 2012 to $217 billion in 2017.

“It is difficult to over-estimate the impact that the financial services sector has had on the telecom industry, since this is the sector that has always been ready to spend to get the best,” says Insight Research President Robert Rosenberg.

The new report: “Telecom and the Financial Services Industry: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017″ notes that the financial ecosystem encompasses a broad range of applications, from simple smartphone mobile transactions to complex international financial trading networks. This sector is made up of Wall Street investment companies, banks, insurance companies, and other financial institutions that have been at the forefront in pushing for the development of telecommunications systems and practices that ensure accuracy, reliability, and security.

“This sector consumes practically everything that telecom companies can offer, including: hardware, applications, connectivity, managed services, hosting services, disaster recovery, security management, backup and storage management, storage area networks-not to mention their huge appetite for wireless and wireline connectivity. The financial sector is global and fully interconnected, and that shows up on the bottom line of the carriers in a big, big way,” Rosenberg concluded.

“Telecom and the Financial Services Industry” provides revenue forecasts by type of connectivity (wireless or wireline), by telecom equipment type, by sub-sector application type (banking, stock brokering, mobile banking and trading, mobile proximity, mobile funds transfer), and by stakeholder type. Individual breakouts are organized by global region: North America; Europe, Mid-East, Africa; Asia-Pacific; and the Caribbean and Latin America.

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/financial13.asp . This 203-page report is available in Electronic (PDF) format and can be ordered online. Visit our Website, or call 973-541-9600 for details.

Insight Research Corporation

Market Research: Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research and analysis report from The Insight Research Corporation: Capital expenditures (capex) by telecommunications service providers globally is expected to increase at a compounded rate of 1.5 percent, from $207 billion in 2012 to $223.3 billion in 2017.

According to the new market research study, capex in the various global regions will be very uneven, with North America, Europe and the Latin American-Caribbean regions showing little or no growth and only Asia-Pacific and Africa continuing to make investments in telecommunications hardware and software to keep up with burgeoning customer demand for new services.

“Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017″ notes that capex spending among fixed-line operators continues to decline, and the only growth in capex spending comes from the mobile operators in developing countries that continue increase their capital outlays to meet the pent up demand for service. And while demand for telecommunications services may be income inelastic and industry revenue may actually grow over the forecast period, services in every global region will nonetheless come under heavy pricing pressure as operators fight over the cost-conscious customers quite willing to delay new device purchases.

“Customers in every region are pinching pennies and the demand for advanced applications is uncertain. The confluence of these trends means a further erosion of operator margins, which in turn will affect investments into infrastructures and new technologies since funding is now more difficult to obtain,” says INSIGHT Research President Robert Rosenberg. “The difficulty in finding funding now faced by many operators will certainly slow down, if not derail, the rolling out of investments in NGNs, WiMAX, LTE, or converged services,” Rosenberg concluded.

Capital spending forecasts are provided for the U.S., Canada, UK, Germany, France, Japan, China, and India. On a per country basis, capex spending is provided for fixed lines, mobile, and broadband. Forecasts are also provided for capex allocation by equipment; plant; software licenses; and the category “other.”

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/invest12.asp . This 88-page report is available in Electronic (PDF) format and can be ordered online. Visit our Website, or call 973-541-9600 for details.

Insight Research Corp

Market Research: Cable TV Enterprise Services, 2012-2017

Insight Research CorpMOUNTAIN LAKES, N.J. /Advertsing Industry Newswire/ — Insight Research’s market analysis study, “Cable TV Enterprise Services, 2012-2017″ provides a sobering view for Cable Providers, who have been touting the Business Services market as a profitable respite from their mature residential video business. Next to Wireless Services, Business Services is the second largest segment in the US telecommunications landscape. While Cable Operators have had some recent success in growing their single-digit share of this market, they will face major obstacles trying to take significant share in this modest growth segment.

While the US Cable TV Multiple System Operators (MSOs) in 2012 may generate over $7 billion in annual revenues providing telecommunications services to businesses, they will be chasing a declining business telecom services segment and face fierce competition from entrenched telco providers with very deep pockets ready to staunchly defend their existing base, according to a new market research study from The Insight Research Corporation. Cable Operators will gain some market share, but they will remain small players in a big industry with low margins and little cash flow.

“While their legacy in providing services to residential segments may give them confidence they can grow profitably in this adjacent segment, the Cable Operator’s challenges will be steep and growth is dependent upon taking market share from entrenched players,” says Fran Caulfield, Research Director at Insight Research. “Our study concludes that despite these obstacles, Cable Operators will forge ahead and the entrenched Telco Providers will likely respond with investments, price, and improved performance to combat this threat. It should be an interesting few years,” Caulfield concluded.

“Cable TV Enterprise Services, 2012-2017″ segments revenue estimates for telco and cable operators providing basic voice, data, and video services offered to the small, medium and large enterprise business segments. Detailed revenue estimates are provided for a range of business services, including Ethernet, private lines, voice services, web hosting, optical transport, and video.

An excerpt of this enterprise telecommunications services market research report, table of contents, and ordering information are online http://www.insight-corp.com/reports/enterprise12.asp . This 137-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695. Visit our website (www.insight-corp.com), or call 973-541-9600 for details.

Insight Research Corporation

Market Research Report: Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new Market Research Report from Insight Research, U.S. enterprises and consumers are expected to spend more than $47 billion over the next five years on Ethernet services provided by carriers. According to INSIGHT Research’s market analysis study, “Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2012-2017,” Ethernet’s central driver continues to be its ability to meet seemingly endlessly growing bandwidth demands at lower cost and with greater flexibility than competing services.

A major growth driver in years past had been the large-scale migration of wireless backhaul cell sites from TDM to Ethernet, and though still a contributory growth factor, backhaul growth will start to moderate as LTE deployments are completed.

With metro-area and wide-area Ethernet services readily available from virtually all major data service providers, industry revenue is expected to grow from nearly $5 billion in 2012 to reach just over $11 billion by 2017. However, year over year spending growth is expected to gradually stall and by 2017 the annual revenue growth rate will be half of what it is today.

“Wireless backhaul had been a major factor in this fast-growing telecommunications services sector, but with much of the conversion of TDM to Ethernet completed, we are forecasting that spending on Ethernet will moderate,” says Robert Rosenberg, president of INSIGHT Research. “Over the five year forecast period we project a compounded annual revenue growth rate of 17 percent, with growth slowing by 2016 to be more in the range of 12 to 15 percent,” Rosenberg concluded.

The study examines Ethernet market spending and usage patterns by topology (E-line, E-LAN, and access), regional domain (metro, wide-area, and access), retail/wholesale, and various bandwidth levels.

An excerpt of this carrier Ethernet services market research report, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/ethernet12.asp .

This 166-page report is available immediately for $4,695 in an electronic format (PDF) and can be ordered online. Learn more at: http://www.insight-corp.com/ .

Insight Research Corporation

Market Research Study: Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of US Healthcare, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market research study released by the INSIGHT Research Corporation, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017,” says that the hospitals, physicians, clinics, and insurance providers that make up U.S. healthcare system will be spending over $69 billion on telecommunications services over the next six years.

According to the market analysis study, spending by the U.S. healthcare industry on telecommunications services will grow at a compounded rate of 9.7 percent over the forecast period, increasing from $9.1 billion in 2012 to $14.4 billion in 2017 as the number of healthcare locations expands by 16 percent and the healthcare employment rate increases 2.5 times faster than the total national employment rate.

According to the report, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017,” forces external to the healthcare industry, including Federal Government policies, an aging population, and healthcare worker shortages are encouraging the industry to find alternative approaches to current treatment practices.

Much of the high costs inherent in the current system are related to the proximity of patient and provider, as well as to the archaic administrative systems used to manage records and exchange information. Telecommunications can bridge these proximity and system gaps.

“Healthcare providers are avid consumers of telecommunications services and new technology. The combination of increased demand for wireless and broadband access, massive data storage demands, and the conversion to electronic health records (EHRs) and procedures is straining existing healthcare networks,” says Fran Caulfield, INSIGHT Research Director.

“Our research measures key operational factors, such as population trends, patient monitoring, and cloud-based storage requirements, and then we quantify the demands for telecommunications services and equipment that will be needed to satisfy these demands No surprises; the research points to strong demand,” concluded Caulfield.

“Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017″ provides a forecast of U.S. healthcare telecom service spending by wireline and wireless access and by healthcare provider (Hospital, Physician, Clinics, and other practitioners).

A free report excerpt, table of contents, and ordering information is online at http://www.insight-corp.com/reports/telehealth12.asp .

This 158-page report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our Website at http://www.insight-corp.com, or call 973-541-9600 for details.

Insight Research 2012

Market Research Study: Telecom Operations Support Systems, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research study, “Operations Support Systems, 2011-2016,” telecommunications network operators worldwide are forecasted to increase their investment in OSS at a compounded rate of 5.9 over the next five years, and will exceed $67 billion in 2016, according to the new report by Insight Research.

“Telecommunications providers will continue to invest in systems that streamline their operations – particularly in growth areas such as customer care and network engineering for wireless services,” says Insight director Fran Caulfield. “Our research confirms continued strong growth for both wireless services and the operations systems that support the proliferation of smartphones, tablets, and mobility applications,” concluded Caulfield.

The global market for operations support systems (OSS) – the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks – will exceed $67 billion in 2016. Telecommunications industry spending for OSS is expected to mirror the forecasted growth in service revenue over the next five years, indicating that the industry is expecting sustainable growth in the years ahead.

North American investment in the computing and software systems used to acquire, serve, and bill customers will lag worldwide investment, growing at a compounded rate of 4.6 percent over the same period, while OSS expenditures made by carriers in the Asia, Europe, and Latin America regions will grow at 6.3 percent.

The report found that telecommunications service providers are investing most heavily in those OSS needed to support wireless 3G and 4G services. Over the forecast period, annual OSS spending to support broadband wireless will increase from $3 billion today to $22 billion in 2016.

“Operations Support Systems, 2011-2016″ forecasts global IT infrastructure spending for billing, customer care, planning/engineering, provisioning/inventory, trouble repair, network management, business management, and workforce management systems. It also projects the professional services expenditures required to implement those systems by type of carrier in four regions: North America; Europe, the Middle East, and Africa; Asia/Pacific; and Latin America/Caribbean.

A free report excerpt, table of contents, and ordering information is online at http://www.insight-corp.com/reports/oss11.asp .

This report is available immediately for $4,695 (hard copy). Electronic (PDF) reports can also be ordered online. Visit our Website, or call 973-541-9600 for details.

Insight Research 2012

Market Research: 2012 Telecommunications Industry Review – An Anthology of Market Facts and Forecasts

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market analysis report from The Insight Research Corporation says telecommunications services revenue on a worldwide basis will grow from $2.1 trillion in 2012 to $2.7 trillion in 2017 at a combined average growth rate of 5.3 percent.

“Despite global economic uncertainty, the telecommunications industry is showing strong revenue growth, which is being driven by consumer Internet usage and business mobility solutions. These are enabling new applications,” says Fran Caulfield, Research Director for Insight Research.

“Even amidst so much economic uncertainty, the fact remains that telecommunications is a key factor in economic growth. Telecommunications facilitates socio-economic advancement and is a critical utility for economic development, much like water and energy,” Caulfield concluded.

According to the new industry market study, says that the global telecommunications industry continues to expand as spending by consumers and businesses for wireless services fuels industry revenue growth.

“The 2012 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts” notes that wireless subscriber growth, particularly in Asia and other emerging markets, will raise wireless revenues by 64 percent from current levels, while wireline revenues show only modest growth.

Nearly all of the growth in both sectors is expected to occur in broadband services, with wireless 3G and 4G broadband services projected to grow at a compounded rate of 24 percent over the forecast period and wireline broadband services projected to grow at a 13 percent compounded rate over the same forecast horizon.

In addition to regional and sector forecasts, the report provides an assessment of the key drivers of this growth, including industry trends, network infrastructure and access technologies, telecom services, and enterprise telecom markets. An excerpt, table of contents, and ordering information are available online at http://www.insight-corp.com/reports/review12.asp .

This comprehensive 352-page report is available immediately for $1,195 (hard copy). Electronic (PDF) reports can also be ordered online.

Insight Research Corporation

Market Research: Managed Services in an IP World – Global Opportunities for Wireless and Wired Networks 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to the latest market study from Insight Research, business spending on all telecommunications services is expected to grow in single-digit percentages over the next six years, and global spending on managed services is expected to grow at an annual compounded rate of 14.7 percent over the period.

The market research report notes that in this period of slow economic growth and reduced spending on basic telecommunications and IT services, many enterprises will find that purchasing managed services is a cost-effective alternative to increasing internal staffing. The study predicts that revenues associated with the managed services market will nearly double from nearly $140 billion in 2012 to $266 billion in 2016.

Insight’s newly-released market analysis report, “Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks 2011-2016″ includes full segment details for North America, Europe, Middle East and Africa, Asia and Pacific Rim, and Latin America.

The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services, and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, security services, VoIP, LAN extensions, WLAN extensions, managed cellular services, hosting and cloud services.

“Stability has returned to the telecommunications industry and with the continued shift to wireless and cloud-based services we are forecasting strong revenue growth in the managed and outsourcing services segments,” says Fran Caulfield, Research Director for Insight Research.

“As enterprises shift their applications to the cloud and as more users access these applications via mobile devices, the level of complexity involved in managing these moving targets increases. Buying a suite of Managed Services can get the enterprise around the complexity-the local IT manager can outsource the most difficult tasks to a service provider, and probably get the job done faster and at a lower cost,” Caulfield concluded.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/manserv11.asp . The report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our website at www.insight-corp.com or call 973/541-9600 for details.

Insight Research Corporation

Market Research: The Mobile Workforce and Enterprise Applications, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Insight Research Corp.’s new market analysis study, “The Mobile Workforce and Enterprise Applications, 2011-2016,” takes a close look at the most important enterprise applications accessible from various mobile devices including smartphones, tablets, and sensors. The report then segments the findings into eight vertical industry classifications and presents the data for the U.S. as well as four global regions.

According to the study, enterprise mobility solutions will generate nearly $40 billion in annual sales for applications developers by 2016. In addition, mobile operator revenues associated with these solutions will grow proportionately.

The market forecast is segmented by major vertical markets, including Banking, finance, insurance; Information, communication, media; Healthcare; Utilities; Retail and logistics; Transportation; Services; and Manufacturing and construction.

“Mobility solutions are dominating enterprise IT development programs, as companies rush to support their expanding mobile workforce,” says Fran Caulfield, Research Director at Insight Research.

“While the proliferation of smartphones and tablets in the enterprise has improved employee productivity, mobility has also increased the complexity of managing solutions. More features, higher bandwidth, and lower latency are table stakes, and only the application developers and service providers that can surpass meet these demands will prosper,” Caulfield concluded.

“The Mobile Workforce and Enterprise Applications, 2011-2016,” provides a detailed analysis of the wireless technologies, application platforms, and workforce trends that have created this environment. Segmentations are provided for U.S., Rest of North America; Europe, Middle East, Africa; Asia and Pacific; and Central and Latin America for applications including VoIP, fixed mobile convergence, e-mail, conferencing and collaboration, machine-to-machine communication, and sales force automation.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/mwf11.asp .

The report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our website at www.insight-corp.com – or call 973/541-9600 for details.

Insight Research Corporation

Market Research: US Hispanic Use of Telecommunication Services, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research analysis study from The Insight Research Corporation titled “US Hispanic Use of Telecommunication Services, 2011-2016.” The largest minority group, Hispanics, representing 16.3 percent of the total US population, will spend the most.

Understanding and targeting the increased spending power of the Hispanic American, African American, and Asian American communities will be crucial for telecommunications providers over the next five years.

“US Hispanic Use of Telecommunication Services, 2011-2016″ takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population. The study emphasizes that the Hispanic market exhibits above-average consumption of mobile content. The study further reports that nearly 82 percent of all Hispanic respondents now have cell phones, and that Hispanic households on average spend $103 monthly on cell phone service – twice as much as the average household spends on wireline services.

“Hispanics have surpassed the African American population as the largest minority group in the US, and Hispanic purchasing power is now growing at nearly twice the rate of the general population,” says Fran Caulfield, Research Director at Insight Research.

“Fueled by strong population growth and higher technology penetration, Hispanics are heavy social-networking users. There are over 32 million Hispanics online today, their usage grows faster than other groups, they are more connected, and they will demand unique services to match their evolving needs,” Caulfield concluded.

“US Hispanic Use of Telecommunication Services, 2011-2016″ examines spending and usage patterns of Hispanics for wireline, calling cards, cellular, and international services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian Americans and African Americans.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/hisp11.asp .

This 350-page report has everything and is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit www.insight-corp.com or call 973-541-9600 for details.

Insight Research Corp

Market Research: Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new report from Insight Research, U.S. enterprises and consumers are expected to spend more than $44 billion over the next five years on Ethernet services provided by carriers. According to the new market research study: With metro-area and wide-area Ethernet services readily available from virtually all major data service providers, the market is expected to grow from $4.0 billion in 2011 to reach nearly $11.1 billion by 2016.

According to Insight Research’s market analysis study, “Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2011-2016,” Ethernet’s central driver continues to be its ability to meet seemingly endlessly growing bandwidth demands at lower cost and with greater flexibility than competing services. While the emergence of new high-bandwidth 40- and 100- Gigabit/s services is proceeding slowly, due largely to high current equipment prices, these will become increasingly important during the 2011-2016 forecast period.

Ethernet services are marketed under various names: transparent or native LAN, Ethernet, Gigabit Ethernet, GigE, metro Ethernet, Ethernet private line, Ethernet virtual private line, Layer 2 virtual private network, Ethernet access, and virtual private LAN service.

“Wireless backhaul is the fastest-growing sector within the Ethernet marketplace,” says Robert Rosenberg, president of Insight Research. “Ethernet can provide the necessary backhaul at lower unit costs and with greater flexibility than the older technology. The market continues to be paced by voracious bandwidth demands from its longstanding key verticals such as finance, schools, government and healthcare-whose data transmission requirements continue to grow rapidly,” Rosenberg concluded.

“Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2011-2016″ examines carrier Ethernet market spending and usage patterns by topology (E-line, E-LAN, and access), regional domain (metro, wide-area, and access), retail/wholesale, and various bandwidth levels.

An excerpt of this carrier Ethernet services market research report, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/ethernet11.asp . This 162-page report is available immediately for $4,695 in an electronic format (PDF) and can be ordered online.

Insight Research - Market Analysis

Market Research: Web 2.0, Mobility and Fixed Line Applications – The Revolution in New Applications Development, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to Insight Research’s market analysis study, “Web 2.0, Mobility and Fixed Line Applications: The Revolution in New Applications Development, 2011-2016,” REST, AJAX, and widgets are the important technologies underpinning the new applications development environment; however, the most important aspect of Web 2.0 is its business approach.

In 2011, telecommunications carriers and third-party software developers worldwide are expected to generate just over $35 billion in new revenue by helping build and deploy Web 2.0 services, according to a new market research study from The Insight Research Corporation.

The term Web 2.0 is shorthand for a rapid deployment service paradigm used to create new applications for downloading to smartphones, applications that that run inside the service provider’s network to provide enhanced services, and applications built outside the service providers’ networks using APIs exposed by the service provider to couple their capabilities to other new applications.

Those deploying Web 2.0 services assume that their applications are built to be combined, with exposed interfaces that facilitate this, and a strategy of encouraging third party developers to combine these pieces into new applications that will benefit the end user.

“After more than 20 years of false starts with the IN, Parlay, and IMS architectures, along comes Web 2.0 and carriers finally have an architecture-independent software that developers are embracing. This architecture quickens the pace of new applications deployment and thereby boosts network usage, so we think carriers will soon be lining up to support Web 2.0,” says Robert Rosenberg, Insight Research.

“With a projected compounded annual growth rate of 30 percent and with new revenue opportunities for mobile operators, fixed line operators, VoIP providers and the apps developers themselves, we see opportunities for all to get a slice of the pie,” Rosenberg concluded.

An excerpt of the “Web 2.0, Mobility and Fixed Line Applications: The Revolution in New Applications Development, 2011-2016″ market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/web2011.asp .

This 139-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. Visit our website – http://www.insight-corp.com – or call 973/541-9600 for details.

Insight Research Corp

Market Research: Open Source Software Impacts on Telecom Services, 2011-2016

BOONTON, N.J. /Advertising Industry Newswire/ — Open source software – software that is available in compiled and source code formats and is downloadable free of charge over the Internet – is quietly being adopted by telecommunications carriers for use in their internal operational systems as well as in their customer-facing service delivery platforms, says a new market analysis study from Insight Research Corp. The market analysis study, “Open Source Software Impacts on Telecom Services, 2011-2016″ notes that carriers adopting open source can more quickly deploy new services at lower development costs since the code is improved upon and supported by a large pool of software talent, at little or no cost.

The main disadvantages include the risk of using software that infringes intellectual property rights, and using the software outside the terms of the software’s license.

By quickening the time to market for new services, open source software has already had a profound impact on the telecommunications industry, and while such impacts are not being trumpeted loudly in the trade press or being discussed openly by the carriers, they are nonetheless real.

“Purchasing traditional commercial proprietary software to implement new service platforms typically means high initial costs and greater on-going support costs, less flexibility, and operating within a closed architecture,” says Robert Rosenberg, Insight Research Corp. President. “Open source revolves around a community of developers and users that keep open source software alive and fresh because the community keeps evolving the code, and this kind of continuous attention really shortens a new product development cycle,” Rosenberg concluded.

“Open Source Software Impacts on Telecom Services, 2011-2016″ segments the markets by U.S. as well as global region for OSS/BSS functions including network management, CRM, trouble management, and billing. Forecasts are also provided for spending on IP equipment software loads. Professional services and support services revenues related to OSS/BSS functions are also forecast.

An excerpt of the “Open Source Software Impacts on Telecom Services, 2011-2016″ market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/open10.asp .

This 187-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. Visit our website, or call 973/541-9600 for details.

Insight Research Corp

Market Research: Managed Services in an IP World – New Opportunities for Wireless and Wired Networks 2010-2015

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market study from Insight Research Corp. predicts that while U.S. business spending on wireline telecommunications services are expected to grow in low single-digit percentages over the next five years, spending on managed services is expected to grow at a compounded rate of 12 percent over the period.

“Make no mistakes about it, while telecom is faring better than many other segments of the economy, anemic growth in the overall economy required that we adjust our annual managed services forecasts downward,” says Robert Rosenberg, Insight’s president.

The market research report notes that the present recession may actually act to spur spending in the telecommunications and IT market segments, since many enterprises will find that purchasing managed services from third-party providers is a cost-effective alternative to increasing internal staffing. The spending study predicts that revenues associated with the managed services market will grow from nearly $29 billion in 2010 to $47 billion in 2015.

Insight’s newly-released market analysis report, “Managed Services in an IP World: New Opportunities for Wireless and Wired Networks 2010-2015,” contends that carriers, service providers, IT equipment vendors, systems integrators, and specialist companies will all participate in the growth opportunities provided by this market.

The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, managed security services, managed VoIP, LAN extensions, WLAN extensions, managed cellular services, and a number of other significant areas within the managed services domain.

The report also provides Insight’s survey of outsourced managed LAN, managed WAN, and disaster recovery management services by vertical industry.

“Little or no job growth is a silver lining for the managed services providers, since enterprise IT and telecom managers will be much more willing to listen to the economic logic of outsourcing now that internal staffing is contracting,” Rosenberg concluded.

A free report excerpt, table of contents, and ordering information is available online at: http://www.insight-corp.com/reports/manserv10.asp .

Insight Research Corp

Market Research: Telecom Services in Vertical Markets, 2010-2015

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Despite a sluggish economy and little or no hiring in many industries, the US telecommunications industry revenue prospects appear bright with total spending by all US businesses on telecommunications services forecasted to exhibit double-digit growth over the next five years, says a new market research report from Insight Research. Insight estimates that all US businesses spent $146 billion for telecommunications services at the end of 2010 and spending on wired and cellular calling will grow to $269 billion by the close of 2015, representing a compound annual growth rate (CAGR) of 13 percent over the forecast period.

Insight’s newly released market analysis report, “Telecom Services in Vertical Markets, 2010-2015″ found that business spending for cellular and other wireless services is creating all of the growth. While all US business spending for wireline services is essentially flat over the five year forecast horizon, wireless expenditures are expected to grow at a compounded rate of 23.5 percent over the period of 2010-2015.

The biggest spenders on cellular services will come from four market segments: construction; financial, insurance, and real estate; professional business services; and transportation. The study analyzes 14 vertical industries categorized by the NAICS, and focuses on corporate spending for wireline and wireless telecommunications services in each of the 14 industries.

“The year 2010 – like 2009 – was all about a shaky economy, unemployment hovering at 10 percent, and retrenchment in every industry sector we examined,” says Robert Rosenberg, President of Insight.

“With no new business formations and fewer employees in existing businesses, growth in demand for telecom services is coming from wireless, because wireless services tend to make existing employees more productive and gives businesses new ways to reach potential customers,” Rosenberg concludes.

An excerpt of this market research report, table of contents, and ordering information are available online at http://www.insight-corp.com/reports/vert10.asp .

This 116-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

Insight Research Corp

Market Research: Revenue Growth for Cable System Operators Hinges on Pushing Telecom Services into Businesses

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Over the next five years, the U.S. cable TV industry is expected to generate nearly $700 million in new revenue by providing telecommunications services to small, medium and large enterprises, according to a new market research study from The Insight Research Corporation. While this new revenue stream appears substantial, it is only a tiny fraction of the $130 billion spent annually by businesses on telecommunications services.

Insight Research’s market analysis study, “Cable TV Operators, Telecom Services, and the Push into the Enterprise 2010-2015″ points out that the residential market, the stronghold on the cable TV industry, is actually the smallest segment of the U.S. telecommunications market with annual revenue of $65 billion. Commercial services are far and away the largest segment with annual revenue of $130 billion, wireless represents $75 billion in annual revenue, and video, which only recently is being counted as a segment of the telecommunications business, represents a $70 billion annual revenue opportunity.

“While their legacy has been in providing services to residential markets, the greatest opportunity ahead for the cable TV industry lies in grabbing share in the enterprise segment and providing telecom services to over 7 million potential business locations throughout the U.S.,” says Robert Rosenberg, Insight Research.

“Our study suggests that continued cable industry consolidation will actually strengthen their ability to compete as larger systems with broader footprints, uniform services, and improved performance match the capabilities the telco have long provided,” Rosenberg concluded.

“Cable TV Operators, Telecom Services, and the Push into the Enterprise 2010-2015″ segments revenue estimates for telco and cable operators providing basic voice, data, and video services offered to the small, medium and large enterprise business segments. Detailed revenue estimates are provided for DOCSIS-based services, Ethernet, private lines, voice services, Web hosting, optical transport, and video.

An excerpt of this enterprise telecommunications services market research report, table of contents, and ordering information are online at: http://www.insight-corp.com/reports/enterprise10.asp .

This 135-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695.00. Visit our Web site, or call 973-541-9600 for details.

Insight Research Corp

Market Research: US Hispanics Will Spend $257B on Telecom Services over the Next Five Years

BOONTON, N.J. /Advertising Industry Newswire/ — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power. Hispanics are the youngest race/ethnicity segment and, more importantly, have the largest percentage of people under the age of 18, a market demographic that the study says will be crucial to the survival of telecommunications providers over the next five years.

Insight Research’s market analysis study, “US Hispanic Use of Telecommunications Services 2010-2015,” takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics.

“If the future of mobile carriers depends on their getting consumers to buy their data plans, then the US Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers’ marketing departments,” says Robert Rosenberg, Insight Research. “Our study demonstrates that Hispanics are one of the most social groups online, and given the youth-orientated demographic of the US Hispanic community, they become a prime target for the newer 3G and 4G cellular services,” Rosenberg concluded.

“US Hispanic Use of Telecommunication Services 2010-2015″ examines spending and usage patterns of US Hispanics for wireline, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian-Americans and African-Americans.

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at www.insight-corp.com/reports/hisp10.asp . This 305-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695.00. Visit our website, or call 973-541-9600 for details.

Insight Research

Market Research: Enterprise Spending on Carrier Ethernet Services Will Top $37B Over 5 Years

BOONTON, N.J. /Advertising Industry Newswire/ — US enterprises and consumers are expected to spend more than $37 billion over the next five years on Ethernet services provided by carriers, according to a new market research study from The Insight Research Corporation. With metro-area and wide-area Ethernet services readily available from virtually all major data service providers, the market is expected to grow at a compounded rate of almost 25 percent, increasing from $3.1 billion in 2010 to reach nearly $9.7 billion by 2015.

According to Insight Research’s market analysis study, “Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2010-2015,” the economic recession that emerged in late 2008 has not dampened US enterprises appetite for Ethernet service. Insight is projecting the surge in demand will peak by 2011 as the economy improves Ethernet revenue growth rates hit 29 percent on a compounded annual basis. Ethernet services are marketed under various names: transparent or native LAN, Ethernet, Gigabit Ethernet, GigE, metro Ethernet, Ethernet private line, Ethernet virtual private line, Layer 2 virtual private network, Ethernet access, and virtual private LAN service.

“The momentum behind retail sales of Ethernet services to the enterprise is being driven by the customer’s steadily increasing demand for data bandwidth and Ethernet’s real cost advantages in terms of providing flexible bandwidth and scalability that is superior to many competitive services,” says Robert Rosenberg, president of Insight Research. “The driving force behind wholesale Ethernet sales is improved interoperability among carriers, greater confidence in emerging and recently adopted standards, as well as shifts by more carriers to a more wholesale-friendly posture,” Rosenberg concluded.

“Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2010-2015″ examines carrier Ethernet market spending and usage patterns by topology (E-line, E-LAN, and access), regional domain (metro, wide-area, and access), retail/wholesale, and various bandwidth levels.

An excerpt of this carrier Ethernet services market research report, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/ethernet10.asp. This 154-page report is available immediately for $4,695 in an electronic format (PDF) and can be ordered online.

Insight Research

Market Research: Telecom Capital Expenditures Spending to Hit $224 Billion by 2015

BOONTON, N.J. /Advertising Industry Newswire/ — Capital expenditures (CAPEX) by telecommunications service providers globally is expected to increase at a compounded rate of 2.4 percent, from $199.6 billion in 2010 to $224.5 billion in 2015, says a new market analysis report from The Insight Research Corporation. According to the new market study, CAPEX in the various global regions will be very uneven with major sectors slowing or declining. However, the global spending picture is expected to remain positive as continued strong demand for mobile services in developing countries offsets the lag in spending in developed countries.

“Telecommunications and Capital Investments 2010-2015: Looking Beyond the Financial Crisis” notes that CAPEX spending among fixed-line operators will continue to decline, but mobile operators in developing countries will continue increasing their capital outlays to meet the pent up demand for service. On the other hand, when mobile operator CAPEX spending in the developed countries does rebound, it will be sluggish.

“It was no surprise when our analysis showed that operator CAPEX in the US and the 27-member EU states dropped sharply in 2009, but somewhat less obvious is that while spending in these regions will subsequently recover, they will not recover to 2008 levels over our forecast period,” says Insight’s president Robert Rosenberg.

“The recovery of operator post-2009 CAPEX spending cannot mask the secular trend of declining investments in developed countries. This is the result of principally three factors: completion of broadband rollout programs; mobile sector saturation and technology uncertainty; and operator margin pressure due to competition and the absence of a compelling service value proposition,” Rosenberg concluded.

Capital spending forecasts are provided for the US, Canada, UK, Germany, France, Japan, China, and India. On a per country basis, CAPEX spending is provided for fixed lines, mobile, broadband, and video/IPTV services. Forecasts are also provided for CAPEX allocation by equipment types including Carrier Ethernet, Metro Ethernet, SONET/SDHD, WDM, optical equipment, CO Switching, and long haul network gear.

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/invest10.asp .

This 145-page report is available immediately for $3,995(hard copy). Electronic (PDF) reports can also be ordered online. Visit our Web site, or call 973-541-9600 for details.

Insight Research

Market Research: Business Telecom Spending to Hit $146 Billion in 2010

BOONTON, N.J. /Advertising Industry Newswire/ — Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research (www.insight-corp.com). The study predicts that cellular calling will account for nearly 44 percent of the U.S. corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.

Insight’s newly released market analysis report, “Telecom Services in Vertical Markets, 2009-2014″ reveals that wireless service revenues are expected to grow at a compounded rate of nearly 18.4 percent annually from 2009 to 2014, while growth in wired services remains essentially flat. The biggest spenders on cellular services will come from four market segments: construction; financial, insurance, and real estate; professional business services; and transportation.

The study analyzes 14 vertical industries categorized by the NAICS, and focuses on corporate spending for wireline and wireless telecommunications services in each of the 14 industries.

“The year 2009 was all about cut backs and retrenchment in every industry sector we examined,” says Robert Rosenberg, President of Insight.

“However, it is continued demand for wireless services that will keep the telecom industry in the black over the next five years-and that demand is going to be uneven across the various business sectors,” Rosenberg concludes.

An excerpt of this market research report, table of contents, and ordering information are available online: www.insight-corp.com/reports/vert09.asp .

This 115-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

Insight Research

Market Research: Telecom Private Line Services Revenue to Decline through 2012

BOONTON, N.J. /Advertising Industry Newswire/ — After years of steady growth, the $34 billion private line services market is entering a period of declining revenue, says a market analysis study from Insight Research Corp. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.

According to Insight’s report, “Private Line and Wavelength Services, 2009-2014,” the transition from frame relay/ATM networking to IP networks will put a drag on private line revenue growth for several years. Revenue from frame relay/ATM legacy services have been counted as private lines since they provide dedicated transport between locations. Enterprise customers are migrating away from legacy services to IP networks because, bit for bit, IP is priced lower. Private line revenue is thus taking a hit.

“The transition away from frame and ATM will put a break on overall private line industry revenue growth for a couple of years,” says Insight president Robert Rosenberg.

“However, private line demand remains strong for wireless backhaul, local bandwidth for caching IPTV video services, and for facilitating VoIP. These are the growth areas for private line, and will be in the years ahead. The transition away from frame and ATM is a temporary blip, and we expect to see overall growth return to the private line sector by 2013,” Rosenberg concluded.

“Private Line and Wavelength Services 2009-2014″ evaluates the total private line market and segments it by local and long distance private line service revenue, wholesale and retail private line revenue, revenue by type of carrier, revenue by T1, T3 or OC-n circuit class, as well as the number of T1, T3, and OC-n private lines sold. Estimates of wavelength revenues are also provided.

A free report excerpt, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/pl09.asp .

The full, 162-page report is available immediately for $3995 (hard copy). Adobe Acrobat (PDF) report licenses are also offered. Visit our Website or call (973) 541-9600 for details.

Insight Research

Market Research: Worldwide Telecom Industry Growing at Double Digit Rate Despite Current Economic Turmoil

BOONTON, N.J. /Advertising Industry Newswire/ — Despite the unsteady state of the global financial markets, the worldwide telecommunications industry is expected to continue expanding over the next five years as growth of wireless services in emerging markets offsets the spending slowdown in the advanced economies, says a new market analysis report from The Insight Research Corporation. According to the new industry market study, overall telecommunications services revenues are expected to grow at a compounded rate of nearly 13.8 percent over the next few years, reaching $3.7 trillion by 2015.

“The 2010 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts” notes that wireless makes the strongest showing while wireline follows a distant second. Nearly all of the growth in both sectors is expected to occur in broadband services, with wireless broadband service revenues expected to grow at a compounded rate of more than 62 percent over the forecast period, while wireline broadband services grow at a six percent rate over the same forecast horizon.

“The 2010 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts” states that even amidst the current economic uncertainty the fact remains that telecommunications is a key input factor in economic growth. Telecommunications is a facilitator of socio-economic advancement and is a critical utility for economic development, much like water and energy. It is on the basis of telecommunications as a lynchpin in the eventual economic recovery that Insight Research projects continued carrier revenue growth.

“While there are indications that the worst of the economic turmoil is past, job creation still remains elusive. Yet even amidst the uncertainty, we expect the telecommunications industry to continue growing,” says Insight president Robert Rosenberg. “Telecom is as necessary to development as roads and bridges, so we expect it to fare much better than other economic segments that may take longer to return to normalcy,” Rosenberg concluded.

An excerpt, table of contents, and ordering information for this market research study of the global telecommunications industry are available online at:
http://www.insight-corp.com/reports/review10.asp .

This 318-page report is available immediately for $1,195 (hard copy). Electronic (PDF) reports can also be ordered online. Visit our Website, or call 973-541-9600 for details.

Insight Research

Market Research: Stimulus Spending Won’t Help 49 Percent of US Rural and Urban Households Currently without Broadband

BOONTON, N.J. /Advertising Industry Newswire/ — Analysis of most recent FCC data (Jan. 2008) reveals that about 45 million of the more than 117 million US households have no Internet service and when “no Internet” households are added to those households using dial-up to reach the Internet, the number of non-broadband households approaches 58 million, according to a new market research study from The Insight Research Corporation. These 58 million non-broadband households represent 49 percent of the households in the U.S.

Insight ResearchAccording to Insight Research’s market analysis study, “Rural Versus Urban Telecommunications in the U.S.: Changes in Markets and Technologies, 2009-2014,” projecting the FCC 2008 data to year-end 2009 and taking into account further broadband penetrations it is estimated that 40 million households will still lack broadband access at the close of 2014.

Current Federal Stimulus spending of $6.4 billion would allow for an investment of $164 per household to provide broadband access to the non-broadband households. The availability of such a small investment amount per household casts serious doubt that any significant expansion of broadband access will result from this government action. This position is further bolstered by the argument that, at the current estimate of $1,500 per household, at least $60 billion would be needed to deploy universal broadband access.

“Certainly the current administration recognizes the direct relationship between extending broadband access to all Americans and the future health of our economy, but the current allocation of funds is just not going to get the job done,” says Robert Rosenberg, President, Insight Research.

“Our analysis found that a substantial portion of the 49 percent without broadband had no computers in their homes. There is a chicken and egg problem here that needs to be considered by our policy makers,” Rosenberg concluded.

An excerpt of this study, “Rural Versus Urban Telecommunications in the U.S.: Changes in Markets and Technologies, 2009-2014,” table of contents, and ordering information are online at http://www.insight-corp.com/reports/rural09.asp .

This 98-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

Insight Research

Market Research: Healthcare Industry’s Telecom Services Spending to Exceed $55 Billion Over Next Five Years

BOONTON, N.J. /Advertising Industry Newswire/ — The hospitals, physicians, pharmaceutical companies, and insurance providers that make up the 2.6 trillion US healthcare system will be spending $55.5 billion on telecommunications services over the next five years, says a new market research study released by the Insight Research Corporation (www.insight-corp.com). According to the market analysis study, spending by the US healthcare industry on telecommunications services will grow at a compounded rate of 10.2 percent over the forecast period, increasing from $7.1 billion in 2009 to $11.6 billion in 2014 as the number of healthcare locations expands by 14 percent and the healthcare employment rate increases 2.5 times faster the total national employment rate. Both employment locations and employee numbers are primary indicators of telecommunications expenditures.

Insight Research studyAccording to the report, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of US Healthcare, 2009-2014,” forces external to the healthcare industry, including a Congressional push to rein in US healthcare costs, an aging population, and worker shortages are encouraging the industry to find alternative approaches to current business practices.

Much of the high costs inherent in the current system are related to the proximity of the patient and provider, as well as to the archaic administrative systems used to manage records and exchange information. Telecommunications can bridge these proximity gaps as well as provide a normalized set of baseline data that remains secure yet can be shared among healthcare workers.

“Since our last healthcare industry study, we updated our five-year forecasts to reflect current recessionary spending,” says Insight Research president Robert Rosenberg. “Specifically our forecast was reduced by approximately $500 million in 2008 and $1 billion in 2009 to reflect the recession’s impacts. However, long-term we expect spending on telecommunications for healthcare to approach the levels in our previous forecasts, as consumers continue to spend more of their income on healthcare services,” Rosenberg concluded.

A free report excerpt, table of contents, and ordering information for “Telecommunications, IT and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of US Healthcare, 2009-2014″ can be found online at: http://www.insight-corp.com/reports/telehealth09.asp .

The full, 157-page report is available immediately for $3,995 (hard copy). Adobe Acrobat (PDF) report licenses are also offered. Visit our website or call (973) 541-9600 for details.

Insight Research Corp

Market Research: Unified Communications Market Revenue to Top $87 Billion Over Five Years

BOONTON, N.J. /Advertising Industry Newswire/ — The enterprise market for unified communications (UC) is expected to generate nearly $87 billion in revenue worldwide over the next five years, according to a new market research study from The Insight Research Corporation. UC provides a solution that knits together the various access options currently being used to reach an individual including the conventional telephone network, voice over IP (VoIP) calling, email, fax, instant messaging (IM) and conferencing using wireless and wireline media. A UC solution offers an integrated view of the recipient’s presence across the various access technologies.

Insight Research CorpInsight’s market analysis study, “The Global Market for Unified Communications: Software, Services, and Solutions 2009-2014,” suggests that enterprise market for UC solution will grow at compounded rate of 38.7 percent in the period 2009-2014 as corporations worldwide deploy UC solutions to improve employee time utilization in answering phones and responding to electronic messages, provide tighter integration of IT and communications within organizational business processes, and improve overall communications routing.

“Ironically, it is the very diversity of these access mechanisms that has rendered the task of finding a particular individual all the more cumbersome-as the calling party is forced to try multiple access options to check on the availability of the called party,” says Robert Rosenberg, Insight Research president. “As a result, precious time is spent tracing the individual, slowing down interaction and allowing inefficiency to creep into the communications process-and it is precisely this dilemma that UC tackles. This market has one of the strongest growth trajectories in the enterprise communications sector,” Rosenberg concluded.

Insight’s report slices the market into three segments: solutions or platforms, services, and carrier revenues. The solutions or platform revenue is further disaggregated by its hardware versus software component. Each of the three market segments are further broken down by the whether the solution is provided on a dedicated or a hosted basis, and the carrier revenue forecast is disaggregated by wireline and wireless as well as by geographical regions.

An excerpt of this research report, table of contents, and ordering information are online at: http://www.insight-corp.com/reports/unicom09.asp .

This 143-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

Insight Research Corp

Market Research: Streaming by Entertainment Industry Will Generate $78 Billion Over Six Years

BOONTON, N.J. — Streaming video and music distributed across the Internet, an IP TV network, or a mobile handset will generate more than $78 billion in network-derived and content-derived revenue into the U.S. markets over the next six years, according to a new market research study from The Insight Research Corporation. Streaming media refers to the transmission of digital audio and video files over an IP network or wireless network in real time or on-demand, while prohibiting users from storing the files locally.

Insight Research CorpInsight’s market analysis study, “Streaming Media, IPTV, and Broadband Transport: Telecommunications Carriers and Entertainment Services 2009-2014,” describes the technology and market forces underpinning the network-derived revenues generated from distributing streamed content across the public Internet, content distribution networks, cellular networks, or telco IP networks. The study also estimates the revenue from the various types of content-derived revenues, along with associated advertising revenue. The streaming market is expected to grow at a compound annual rate of 27 percent over the next five years, driven by on-demand audio, on-demand video, and the accompanying advertising revenue.

“Over the past seven years as we’ve tracked the developments in streaming it has evolved from an esoteric niche to a mainstream market,” says Robert Rosenberg, Insight Research president. “What we predicted way back when is coming to fruition. The advertising revenue that long supported traditional TV is gravitating to this new medium, putting downward pressure on traditional TV distribution schemes,” Rosenberg concluded.

Insight’s report examines the following market drivers: licensing issues, broadband Internet access, mass-market demand, and enterprise usage. Forecasts include revenues for the U.S. market by network services, including digital rights management (DRM), encoding, and performance measurement; and by content services, including advertising, music on-demand, Internet radio and video on-demand.

An excerpt of this research report, table of contents, and ordering information are online at:
http://www.insight-corp.com/reports/IPTV09.asp .

This 158-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

Insight Research Corp

Market Research: Carrier Ethernet Market Showing Double-Digit Growth Despite Recessionary Spending by Enterprises

BOONTON, N.J. — US enterprises and consumers are expected to spend more than $27 billion over the next five years on Ethernet services provided by carriers, according to a new market research study from The Insight Research Corporation. With metro-area and wide-area Ethernet services now available from virtually all major data service providers, the market is expected to grow at a compounded rate of over 25 percent, increasing from $2.4 billion in 2009 to reach nearly $7.8 billion by 2014.

Insight Research CorpAccording to Insight Research’s market analysis study, “Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks 2009-2014,” the economic recession that emerged in late 2008 is expected to dampen Ethernet service growth to a projected 14 percent this year; however, the study projects that growth will re-accelerate beginning in 2010 and that revenue growth will reach another peak of 32 percent by 2012. Ethernet services are marketed under various names: transparent or native LAN, Ethernet, Gigabit Ethernet, GigE, metro Ethernet, Ethernet private line, Ethernet virtual private line, Layer 2 virtual private network, Ethernet access, and virtual private LAN service.

“The carriers are growing their Ethernet revenues in the context of steadily increasing data bandwidth demand and because Ethernet has real cost advantages in terms of providing flexible bandwidth and scalability that is superior to many competitive services,” says Robert Rosenberg, president of Insight Research. “Though we are predicting an accelerating pace of Ethernet adoption, we are not suggesting that Ethernet is ready to ‘take over the world.’ Generally speaking, private line and frame relay customers are not ready to abandon these services, so the migration to Ethernet is going to be slow and steady,” Rosenberg concluded.

“Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks 2009-2014″ examines carrier Ethernet market spending and usage patterns by topology (E-line, E-LAN, and access), regional domain (metro, wide-area, and access), retail/wholesale, and various bandwidth levels.

An excerpt of this carrier Ethernet services market research report, table of contents, and ordering information are online at: http://www.insight-corp.com/reports/ethernet09.asp. This 146-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

Insight Research Corp

Market Research: Financial Applications on Cell Phones to Attract 2.2 Billion Users in the Next Five Years

BOONTON, N.J. — Eight financial applications for mobile phones are forecasted to become part of the daily routine of nearly 2.2 billion mobile phone users worldwide over the next five years, says a new market research study released by the Insight Research Corporation. According to the market analysis study, these eight mobile financial applications will generate nearly $124 billion for application developers and for the cell phone companies providing access to these applications on their networks over the forecast period.

Insight Research CorpAccording to the report, “The Mobile Phone and Financial Applications Worldwide, 2009-2014″ the cumulative number of users subscribing independently to each of eight selected mobile financial services will more than triple during the period 2009-2014. The study evaluated the use of mobile banking applications; mobile stock trading; mobile proximity and retail applications; mobile credit cards; mobile bar coding; mobile peer-to-peer applications, mobile gaming; and mobile gambling.

The study noted that although all the applications run on the same end-user device-the mobile phone-each application comes with a unique set of factors that influence its market acceptance and market prospects. Thus each application was mapped and forecasted independently of one another.

“The World Bank is predicting that the global economy is going to shrink this year for the first time since the Second World War, and though no one can predict when the present recession will end, it is a safe bet that it will,” says Insight Research president Robert Rosenberg.

“Our analysis suggests that the eight cell phone financial applications covered in this study will be part of the solution. When this recession ends, the global financial system will emerge stronger and more tightly integrated, and the cell phone’s new financial transaction capabilities will be a part of the foundation of that recovery,” Rosenberg concluded.

A free report excerpt, table of contents, and ordering information for “The Mobile Phone and Financial Applications Worldwide 2009-2014,” can be found online at http://www.insight-corp.com/reports/MPF08.asp.

The full 148-page report is available immediately for $3,995 (hard copy). Adobe Acrobat (PDF) report licenses are also offered. Visit our website or call (973) 541-9600 for details.

Insight Research Corporation

Market Research: New Devices Move Internet Videos Off PCs and Into Homes, Changing TV Forever

BOONTON, N.J. — Until recently, there has been a chasm between PC video and home television viewing. A welter of devices, however, will soon be bridging that divide and will bring Internet video onto the home screen-forever changing the economics of home entertainment, says a new market research study released by the INSIGHT Research Corporation. The lynchpin in this home entertainment revolution will be the devices connecting the Internet to television screens. Satellite and cable set top boxes, wireless handsets, digital adapter boxes, audio/video players, game consoles, IPTV set top boxes offered by telephone companies, and various video recording and playback devices will be included.

According to the report, “Internet Video & The Next-Gen Set Top Box: A Revolution in Access Devices, 2008-2013,” these new home gateways to the Internet will break the bonds that tied together the aggregation and distribution functions performed by the cable and broadcast TV networks-because Internet access reduces the barriers to entering the distribution business to almost zero.

If distribution of content is easy and nearly free, the formerly entwined relationship of entertainment aggregation and distribution provided by cable and broadcast networks comes loose, and the advertising revenue that long supported it moves to an Internet model of clicks and counts.

“The walled garden of the cable and broadcast TV networks is going to start to disappear over the next 36 months as more and more video entertainment becomes accessible to these Internet-enabled entertainment gateway devices,” says INSIGHT Research president Robert Rosenberg. “We are projecting that revenue from Internet video content and advertising will grow at a compounded rate of nearly 50 percent over the next five years as this market takes off,” Rosenberg concluded.

A free report excerpt, table of contents, and ordering information for “Internet Video & The Next-Gen Set Top Box: A Revolution in Access Devices, 2008-2013″ can be found online at:
http://www.insight-corp.com/reports/settop08.asp .

The full, 116-page report is available immediately for $3,995 (hard copy). Adobe Acrobat (PDF) report licenses are also offered. Visit our website or call (973) 541-9600 for details.

[tags]Insight Research Corporation, Internet Video market research study, Robert Rosenberg[/tags]