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Juan Manuel Santos

This tag is associated with 2 posts

New Digital Strategy in Latin American E-Democracy Helps Juan Manuel Santos Victory

By ⋅ July 7, 2010 ⋅ Post a comment

BOGOTA, Colombia /Advertising Industry Newswire/ — Nearly half a million Colombians logged on to SantosPresidente.com between June 1st and June 20th, the second round Presidential elections to follow the Santos campaign and the Candidate’s initiatives, turning the tide in this historic political victory. In under 72 hours, 1,076 individual Web pages, comprising the first-ever Virtual [...]

Juan Manuel Santos is One of the First Politicians in South America to Launch Presidential Campaign Online

By ⋅ May 7, 2010 ⋅ Post a comment

BOGOTA, Colombia /Advertising Industry Newswire/ — Political campaigns in Latin-America have always been marked by traditionalism, manifestations, crowded plazas and message distribution through traditional media such as television, billboards, written press and radio. Never before has voter outreach been conducted through the Internet and other new media technologies. Since Obama’s successful presidential campaign in 2008, [...]

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