Katz will discuss how small and mid-sized food companies and brands should use interactive marketing and social media strategies to grow their brands. Katz is a food and beverage brand marketing expert and Adjunct Instructor of Brand Management at the Fisher College of Business MBA Program at The Ohio State University. During the session, participants will review examples of some of the industry’s best practices and case studies, including: Stacy’s Pita Chips, Little Debbie, Sopakco, CafeMom, Hungry-Girl.com, and Whole Foods Market.

When asked about the session Katz replied, “Food companies must focus on their marketing strategy and goals, and not overreact to new tactics. While mid-sized companies can adapt and capitalize on high-growth platforms like Facebook and Twitter, they also should seize growth opportunities from more basic tools like web optimization, database marketing, and customer service.”

The presentation will offer attendees practical ways to focus on practical and immediate ways to grow sales through interactive marketing and social media, including:
1. Build competitive web presence.
2. Build and harvest customer/consumer databases.
3. Leverage customer service 2.0.
4. Monitor and listen to target consumers.
5. Capitalize on personal social media; prioritize Facebook, communities, and YouTube.
6. Network and develop business with business social media; leverage LinkedIn.
7. Market consistently across media.
8. Measure and refine programs.

About Katz Marketing Solutions:

Katz Marketing Solutions, www.katzmarketingsolutions.com, is a brand and marketing consulting firm that specializes in growing food and beverage and consumer products brands and businesses and is based in Columbus, Ohio.

“Artromick is poised to launch transformational technology that will streamline the distribution process, reduce medication errors, and enhance patient outcomes. Our partnership with Katz Marketing Solutions will help us accelerate our aggressive new product schedule and market our revolutionary systems,” said Rick D’Angelo, President and Chief Operating Officer of Artromick’s Automation Products Group. The first new system is slated for launch in Q1, 2009.

“We are delighted to have the opportunity to extend Artromick’s brand leadership position and effectively market their breakthrough innovation,” said Tammy Katz, Chief Executive Officer of Katz Marketing Solutions.

About Artromick International, Inc.
Headquartered in Columbus, Ohio, Artromick develops and markets a comprehensive line of mobile computing carts, medication control systems and healthcare technology solutions for long-term and acute care providers worldwide. For more information, please contact Artromick at (800) 848-6462 or visit http://www.artromick.com.

About Katz Marketing Solutions
Headquartered in Columbus, Ohio, Katz Marketing Solutions is a marketing and brand management consulting firm specializing in consumer products and health care marketing. For more information, please contact Katz Marketing Solutions at (614) 252-7824 or visit http://www.katzmarketingsolutions.com.

[tags]Artromick International, Katz Marketing Solutions, brand management consulting firm[/tags]