“IDS is exactly the kind of company that DepthPR wants to serve – a true solutions provider with a fanatical customer base and market differentiating capabilities,” said DepthPR principal and founder, Kerri Milam.

“Knowing the IDS reputation for customer service, as well as the value it places on agility and responsiveness, it is an even greater privilege to have earned their confidence. We are eager to support IDS business objectives with high quality public relations, communications and Web visibility strategies.”

“IDS has been committed to the mortgage industry for 20 years, serving a distinctive type of lender that cannot be satisfied with a cookie cutter docs solution, a story that we think the market needs to know in greater depth,” said IDS president Curt Doman. “We selected DepthPR based on its track record, enthusiastic referrals from its other clients, and because of its willingness to invest time in our business even before we selected it as our agency of record, which is itself a far cry from cookie cutter.”

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, 25-plus year PR and marketing veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com, or email Kerri S. Milam at Kerri@DepthPR.com.

About IDS, Inc.:

IDS, Inc. has been a nationwide provider of mortgage closing documents for more than 20 years. Their services include closing documents, reverse documents, initial disclosures and fulfillment. Its solution, called idsDoc, is recognized in the industry for its flexibility to customize to the legal, compliance and automation requirements of each individual lender. IDS backs the system with unsurpassed customer service, innovative development and a solid compliance team. For lenders looking to move forward when it comes to doc prep, visit the IDS Website at www.idsdoc.com or call 800-554-1872.

“Del Mar DataTrac has what it takes to succeed in the mortgage marketplace, including vision for the future, trusted technology, unrivaled customer service, and a clear commitment to mortgage lenders,” said DepthPR principal and founder, Kerri Milam. “We are privileged to have been selected by Del Mar DataTrac and look forward to supporting its business objectives with high quality public relations, communications and web visibility strategies.”

About Depth Public Relations, LLC:

Since 2006, Depth Public Relations has delivered 100 percent senior level counsel, industry insight and tactical intelligence to financial services and financial technology businesses. Its expertise includes precision messaging strategy, keyword analysis and deployment, use of industry-specific B2B networking through online communities and trade media outlets, content development and placement, organic search engine optimization (SEO) and other initiatives that strengthen brand reputation. Principal strategist and client service executive, 25-plus year PR veteran Kerri Milam remains immersed in each client service engagement from planning based on business objectives to measurement based on agreed upon metrics.

For more information about Depth Public Relations, LLC, services visit www.DepthPR.com, or email Kerri S. Milam at Kerri@DepthPR.com .

About DMD:

Founded in 1991, Del Mar DataTrac (DMD) is the leading provider of affordable loan automation solutions for mortgage lenders, banks, and credit unions, and serves 16 percent of the Top 25 U.S. mortgage lenders. DMD offers a scalable workflow platform that enables lending best practices by leveraging DataTrac as the back-office hub along with a sophisticated point-of-sale system, a Web-based originator portal and commission engine, and a management dashboard – all in a paperless environment.

The DataTrac Suite is designed by mortgage lenders for mortgage lenders who strive to deliver extraordinary customer service, increase production and profitability, reduce risk, and streamline overall efficiency. For more information, visit www.dmdinc.com.