Category Archives: Advertising Industry News

General News from the Advertising Industry

NY Event Planner Expo

Wedding and Event Planner Expo 2014 returns to NYC hosted by EMRG Media

NY Event Planner Expo

NEW YORK, N.Y. /Advertising & Marketing News/ — NEWS: EMRG Media is proud to announce its annual Event Planner Expo for 2014 – :a premier event planner event: to take place in New York City at the Metropolitan Pavilion, 125 W 18th Street, on October 8 from 3 to 8 p.m. This year, the event will be hosted by Celebrity Event and Wedding Planner Colin Cowie.

Mr. Cowie is a regular contributor to NBC’s “The Today Show” and a popular personality on HSN, as well as the party planner of choice for celebrities like Oprah Winfrey, Jennifer Aniston, Tom Cruise, Jennifer Lopez, and Kim Kardashian-West.

The Event Planner Expo gives more than 1,500 New York event professionals the ability to network with 100 plus exhibiting venues and services. These vendors represent some of the top venues and most sought-after event planning services in the industry, including Capitale, The JW Marriot Essex House, Espace, Edison Ballroom, Pinkberry, Rita’s Ice, and more.

The main level will house outstanding event spaces, restaurants, hotels, lounges, boats/yachts and casinos. Other unique venues will be present to show how they can help event planners bring their events to the next level.

The Event Planner Expo is the perfect place for event planners to connect with elite members of the event industry, representing millions of dollars in annual event budgets, bookings, and sales. The Expo is a perfect opportunity to make important connections with top venues, service providers, and other event planners. Those who attend the Event Planner Expo are sure to come away with fresh ideas and motivation to make their upcoming events stand out.

Attendees of EMRG’s Event Planner Expo will have the advantage of making important connections just in time for the holiday party-planning season. The Event Planner Expo will showcase 100 venues and service providers from all around the local area.

General Admission tickets start at $35 per person, and can be purchased at .

About EMRG Media:

EMRG Media ( ) is a premier, full-service marketing, event planning and publishing firm based in Manhattan. Over the last eight years, EMRG Media has garnered public acclaim and recognition as an innovative, corporate event marketers with an impressive roster of clients including Capitale, Guastavino’s, The Carlton Hotel, and many others. Its exclusive corporate client base includes names such as Casio, Barclay’s, Ruder Finn, Conde Nast Publications, and the Alzheimer’s Foundation.

For more information about the Event Planner Expo, visit: .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network – all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.


Chicago marketing firm Cogensia welcomes eight new team members for Aug. 2014


CHICAGO, Ill. /Advertising & Marketing News/ — NEWS: In order to continue to deliver on the promise of customer-centric marketing, Cogensia welcomes eight new hires to its staff. Cogensia is a customer marketing solutions firm empowering clients with data and insights.

“Marketing services – in particular, data mining, data sciences, and the management of big data – require growing technical expertise, and we are pleased to continue our leadership in the industry with this expansion,” said Cogensia President and CEO, Brad Rukstales.

Mindi Barber joins Cogensia as an Account Manager. Before joining Cogensia, Mindi worked on Social CRM campaigns for Hyundai Motor America, and also spent 4 years at Harte-Hanks.

Ina Rajewski joins Cogensia as an Account Coordinator. Before joining Cogensia, Ina spent 5 years at Experian as an Account Manager and Marketing Services Account Director.

Thomas Schar joins Cogensia as Director, Information Technology with experience in back-end programming, relational databases and development/maintenance of complex and critical systems. Prior to joining Cogensia, Tom worked as a HIPAA/HITECH Security Officer and continues to bring a high-level standard of security to Cogensia.

David Nomo joins Cogensia as Senior Developer with over 10 years of IT software engineering and programming experience with an emphasis on back-end database manipulation. David also owns an M.S. in Computer Science.

Bryan Endres joins Cogensia as a Senior Analyst with an impressive track record of cross-channel analytic excellence, leveraging skills and platforms such as Hadoop, Python, Tableau, JavaScript, SQL, and SAS.

Shan Jiang joins Cogensia as a Senior Analyst with a Master of Science in Marketing Analysis. Prior to joining Cogensia, Shan worked at Sears Holding as an Online Merchandiser, and was a Market Research Volunteer for the American Marketing Association.

Sandeep Yarradoddi joins Cogensia as a Senior Analyst. Sandeep recently graduated from the University of Illinois Urbana Champaign with a Master of Applied Mathematics, where he worked as a Statistics Research Assistant in Data Mining.

Angus Yang joins Cogensia as an Analyst. Before joining Cogensia, Angus worked with the United States Air Force as a Weather Analyst, and served as VP of DePaul University’s STATCOM organization, providing pro bono statistical consulting to local nonprofit, governmental, and community service organizations.

About Cogensia, a CAC Group Company:

Cogensia is a customer marketing solutions firm empowering clients with data and insights. Cogensia delivers technology solutions that facilitate program design, data management & integration, access to external data, and real-time intelligence.

Today, Cogensia partners with clients on an international basis driving compelling intelligence for their digital advertising, online and offline CRM, real-time predictive modeling, and data management to deliver incremental ROI.

For more information, visit .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network – all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

True Fan Sports, a product development firm in Miami, launches all-new loyalty rewards campaign, ‘The True Fan Experience’

sports marketing

MIAMI, Fla. /Advertising & Marketing News/ -- NEWS: These days, professional sports organizations are clamoring to retain their true fans. If an organization has true fans and would like to retain them while adding more, reward them. True Fan Sports, a product development firm in Miami, has created an all-new loyalty rewards campaign, "The True Fan Experience."

True Fan Sports have secured trademark rights to "The True Fan Loyalty Rewards Card" and also to the "True Fan Sports Rally Towel."

"This campaign was created with sports related organizations in mind, it helps convert your average everyday fans into True sports fans," says Emory Williams Jr., company CEO.

"We are currently looking to partner with the right professional sports organization, NBA, NFL, MLB, or Soccer," adds Williams. "Once a fan registers and becomes a member, it gives him or her access to the rewards card. The rewards card allows the members perks, discounts, prizes and more. Once a member they can now purchase the True Fan Rally Towel at a discounted price, the towels can be used at all team related events including games, helping to cheer the team on to victory, showing loyalty and support and that you are now a True Fan of that team."

This campaign will aid any team/organization in gaining new or retaining existing fans. The name on the rewards card and rally towel reiterates to them, who and what they are...True Fans!

If your sports organization is contemplating the addition or reorganizing of an existing program, True Fan Sports would like to talk with you.

For more information please visit .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Jeff Fest Celebrates Chicago’s Regional Craft Beer at 2014 Arts and Music Festival

student scholarships

CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: Two Chicago neighborhood breweries are among the key sponsors of this year's Jeff Fest Arts and Music Festival. Lagunitas Brewing and Lake Effect Brewing are showing their support for Chicago and its communities by participating in the festival in Jefferson Park, from July 25-27, 2014.

Lagunitas recently opened its second Brewery and TapRoom outside of California, and it's in Chicago. "We are thrilled to partner up with our Chicago neighbors and to have the opportunity to support community events such as Jeff Fest," said Karen Hamilton from Lagunitas. "And while our beer has been in Chicago for the last nine years, it's great to be able to now be a part of the exciting local beer scene."

Craft beer consumption is up, and local breweries and bars are quickly becoming popular places to visit and have been very supportive of local events. Jeff Fest is setting itself apart by serving local brews and engaging with the local breweries to show how they are part of the community.

Lake Effect Brewing Company was founded by Clint Bautz and Lynn Ford and is located at 4727 W. Montrose, Chicago, truly local. "Providing great, fresh beer is what we specialize in and our customers on the NW side are our biggest supporters. We see ourselves as the local brewery and are honored to be serving our craft at Jeff Fest," said Bautz, CEO and Co-Founder.

Jeff Fest is presented by 45th Ward Alderman Arena, Jefferson Park Chamber of Commerce in partnership with the Jefferson Park Advisory Council and the Chicago Park District along with media partner 93.1 WXRT Chicago.

What better to go with a cold beer than some ribs from Gale Street Inn? As a Jefferson Park business and proud Jeff Fest sponsor, Gale Street Inn's popular food will be among the taste offerings at the Fest. In addition to key sponsor Gale Street Inn, there will be food offerings from:
* Bob Cha Food Truck
* Caponies Food Truck
* Chicago Cupcake Food Truck
* Creative Cooking
* Fischmans Wagyu Wagon.

There will be something for everyone with food, beverages, entertainment, art, and fun for the kids. Vegetarian options will be available.

Jefferson Memorial Park is located at 4822 N. Long Avenue, just west of Milwaukee Avenue. Fest-goers are encouraged to take public transportation, as the Jefferson Park Metra and CTA Blue Line transportation hub is just a block from the festival grounds. Plenty of bike racks also will be available.

The event is chaired by Jefferson Park Chamber of Commerce Board members who volunteer their time for this community event. Proceeds from the festival support local student scholarships and Jefferson Park business-focused events. To date, 25 scholarships have been awarded to local students.

Road closures: Linder Avenue will be blocked off between Higgins and Lawrence Avenue for the three-day festivities.

The fee for admission is $7 per person, or $5 before 5 o'clock. Children ages 12 and under are Free. Coolers and liquor are not permitted. Festival hours are Friday, July 25 from 6 p.m. to 11 p.m., Saturday, July 26 from Noon to 11 p.m., and Sunday, July 27 from Noon to 10 p.m. Lawn chairs welcome.

For more information, go to .

Be sure you are the first to hear of announcements and plans for Jeff Fest and follow @JeffFestChicago on Twitter and at Jeff Fest Arts and Music Festival on Facebook: .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Moments of Life: Made Possible By Hospice campaign features Four Seasons Compassion for Life

Palliative Care

FLAT ROCK, N.C. /Advertising & Marketing News/ -- NEWS: North Carolina's Four Seasons Compassion for Life has been chosen by the National Hospice and Palliative Care Organization as part of its new "Moments of Life: Made Possible By Hospice" campaign. Through one patient's personal story, Four Seasons demonstrates the hospice focus on living and enabling special moments and memories at end of life for patients and their loved ones.

The "Moments of Life" campaign debuts in celebration of the 40th anniversary of hospice care in the United States, featuring stories gathered by hospices across the country of patient and family experiences, at .

Four Seasons recently celebrated its 35th anniversary as a nationally respected, award-winning non-profit hospice and palliative care organization with a focus on quality of life at end of life.

"We need to break through myths about hospice," says Anita Brikman, a senior vice president with NHPCO. "The common misconception is that hospice patients are merely lying in bed, waiting for their end to come. For families who have experienced hospice, they see the focus is not on dying - but about living as fully as possible."

The Four Seasons contribution to the "Moments of Life" campaign focuses on former patient Deneen Fendig's heart-warming relationship with her son, Jeff Trussell, and her experiences of his wedding day. The ceremony was held at Elizabeth House, an in-patient residence, and officiated by Jane McKown, a Four Seasons chaplain.

The story is prominently featured in the national public service announcement, in national news coverage, and on the "Moments of Life" micro-site at .

The tender interactions of mother and son on camera included the types of personal moments "we haven't seen anywhere else," says Brikman. "Her thoughts and his narrative clearly show that hospice not only provides the highest quality care, it affords more moments, memories and opportunities."

"Ultimately, hospice helps patients obtain the end of life care they prefer at home, free of pain, and surrounded by loved ones," says Chris Comeaux, CEO of Four Seasons. "Stories like that of Deneen and Jeff show that even when you're dying, there is still a lot of living to do."

Four Seasons Compassion for Life is a 501c3 non-profit organization with a dedicated team of health care professionals, social workers, spiritual care professionals and volunteers deeply committed to its mission of co-creating the care experience. Nationally known for its leadership in innovative, quality hospice and palliative care services, Four Seasons is a former Circle of Life award recipient from the American Medical Association, and is nationally featured in the 2014 "Moments of Life" campaign of the National Hospice and Palliative Care Organization.

For more information, visit .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Gretchen Learman Burrier launches Blue Ribbon Events serving Washington DC with event planning and protocol guidance

event planning

WASHINGTON, D.C. /Advertising & Marketing News/ -- NEWS: With over 15 years of experience coordinating events and providing protocol guidance to senior U.S. government officials and Members of Congress, Gretchen Learman Burrier, today announced the formal launch of her special events and international protocol company Blue Ribbon Events to serve the greater Washington, D.C. areas.

The name Blue Ribbon Events is based on her passion for all things equestrian.

"One of my goals is to make your event first-class, seamless behind the scenes, and unforgettable," Burrier says. "My clients trust me and know that they can hand me the reins from start to finish, and actually enjoy their event with their guests."

In addition to her extensive event planning background, Burrier has worked in congressional affairs, served as a communications director on Capitol Hill, as an acting press director for a federal agency, and has worked extensively over her career and personal life with dignitaries, celebrities, and other VIPs.

Blue Ribbon Events will specialize in executing the following types of events:
* Charity Functions;
* Teas;
* Showers;
* Black Tie Affairs;
* Cocktail Reception;
* Birthday Parties;
* Holiday Parties;
* Panel Discussions;
* Press Conferences;
* Destination Weddings in Ireland.

Protocol guidance is also available for individuals traveling overseas or those hosting international guests at their events.

In addition to her extensive event planning background, Learman Burrier is a former Beverly Hills Debutante through National Charity League and a member of the Daughters of the American Revolution.

"Let Blue Ribbon Events plan your next event. Whether you need assistance planning a shower, cocktail party, holiday gathering, traditional tea, simply writing the perfect toast or remarks, or guidance on international protocol, our team can provide you with the guidance and coordination you are looking for," concludes Burrier.

Please contact Blue Ribbon Events at 703-507-0712 to begin planning your next affair. You may also be interested in following Blue Ribbon Events' blog and Facebook page. Gretchen Learman Burrier is available for media interviews upon request.

For more information, visit: or .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Branding: Is that a ’59 Cadillac Tail Fin in Your Pocket? NY Cadillac Restoration Company Rebrands and Expands

Cadillac restoration

WAPPINGERS FALLS, N.Y. /Advertising & Marketing News/ -- NEWS: America's premier one-stop Cadillac restoration and parts firm has been renamed Castle Cadillac, located at 1090 Route 376, Wappingers Falls, New York, to mark the start of a campaign to renovate and refurbish the facility where Cadillac owners have been coming for years for reliable service for their vehicle.

Car enthusiasts of all ages are being invited to stop by and perhaps get permission to take a selfie while sitting in the driver's seat of Frank Nicodemus' 1955 Eldorado Biarritz convertible. That is the same seat where Mick Jagger of the Rolling Stones sat during a publicity event a few years ago to promote the start of another of their famous concert tours.

After 44 years as a restoration specialist for Cadillac cars, it was time to refurbish and introduce some long needed improvements to the highly regarded firm. It was a case of restoring to "good as new" condition the business known for returning classic cars to showroom status.

The facility, which was always affectionately known as "the Castle," will hold some "reopening" events as a way of celebrating the renewed and reinvigorated phase of Castle Cadillac's efforts to preserve, protect, and promote automobile history.

Frank Nicodemus and Chris Semke have a combined total of almost a century of expertise but they are making a concerted effort to introduce a new generation of Cadillac restoration customers of the need for careful and precise work which then earn their proud owners awards and trophies at restoration competitions in the future.

Anyone who arrives at Castle Cadillac before June 20, 2014, driving a fifty year old or older example of that famous brand of car will get a free restoration estimate/consultation.

More information: .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Segoma Imaging to launch updated 360-degree Next Generation Diamond Display Techologies in 2014

digital diamond display

LOS ANGELES, Calif. /Advertising & Marketing News/ -- NEWS: Segoma Imaging Technologies will be launching its next generation of diamond 360 imaging technology soon. Segoma has revolutionized the diamond industry by providing diamond traders and buyers with what they really need: the ability to view any diamond - exactly as it is - in 360 degrees.

When it comes to evaluating a diamond's shape, color, clarity, beauty and sparkle, viewing a diamond photographed by Segoma in 360 degrees is as holding the stone in your hand. This proprietary technology replaces the need to evaluate diamonds in person, saving countless shipping hours and unnecessary flights around the world.

"Our first generation of diamond scanners were built to document reality and ensure accuracy, transparency and security. Our next generation of automatic diamond scanners give the ability to see a diamond from all sides while allowing to see the exact shape color clarity and cut of a diamond in a way which was never before possible, even better than our first generation," says Litan Yahav, CEO of Segoma.

Yahav added, "Gone are the days of sending physical diamonds to prospective buyers. It costs too much, the risk is too high, and there is a more efficient way. Our diamond scanners now enable to capture diamonds in all their magnificence - at the highest possible resolution - to make inspecting a diamond an ease and a pleasure."

Segoma is already an established name for digital diamond display. Many savvy customers already demand "a Segoma" from traders and manufacturers before they contemplate finalizing a purchase. Segoma reports that since the beginning of this year, already two and a half million potential buyers have viewed almost a hundred thousand of Segoma images, resulting in millions of dollars in sales.

Ever since Segoma launched its first generation cutting-edge diamond imagery, competitors have worked tirelessly to try and replicate the same success. Segoma's images are completely authentic - they do not undergo any image processing or manipulation and/or aesthetic enhancements. What you see is what you get.

Segoma's photography centers are located within the main diamond bourses in the world - Mumbai, New York and Ramat Gan - allowing diamond dealers the flexibility to send diamonds directly and receive them back on the next business day.

Click here to view a demonstration of Segoma diamond 360 image: . . .

For more information contact us at: or .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

World’s First ‘PR Gallery’ to Open in Florida with works of XVALA and Daniel Edwards

public relations gallery

ST. PETERSBURG, Fla. /Advertising & Marketing News/ -- NEWS: Cory Allen Contemporary Art (CACA) today announced it will open the doors to its new concept "The Showroom," the world's first public relations gallery, this Thursday in the Warehouse Arts District in Saint Petersburg, Fla. The Showroom is a collaboration between the mechanics of public relations (PR) and the traditional characteristics of a fine arts gallery.

"This concept has been in the works for almost three years now," says Allen. "After scouting locations across the nation, we recognized that St. Petersburg is where the first PR gallery needed to be."

Opening night will feature a retrospective of Post-PC Artist XVALA who's famous for his "Fear Google" campaign and celebrity trash sculptures; created from the residential trash, collected by the artist, of celebrities and tech icons such as Kim Kardashian, Mark Zuckerberg, Steve Jobs, and others.

The show will also showcase XVALA's street art of the highly controversial nude selfies of Scarlett Johansson and the artist's "Celebrity Chimp," which was featured on NBC's "The Tonight Show" with Jay Leno.

"I support Cory's vision," said XVALA. "The PR gallery concept and having St. Petersburg as the location for this concept makes sense and I look forward to being a part of both."

The evening's show will also feature a special viewing of Celebrity Artist Daniel Edwards' "Landmark for Breastfeeding"; a life-size park bench sculpture of Angelina Jolie nude, double-breastfeeding her twins. Highly publicized by the media and the public, the sculpture sparked public breast-feeding debates worldwide and was named by TIME magazine as the "Top Breast-Feeding Controversies of All-Time."

"The Warehouse Arts District here in St. Petersburg is a great place to be for the arts," said Allen. "I look forward to being a part of it all."

The Showroom will open to the public on May 15, 2014 at 7 p.m., located in the Warehouse Arts District at 2121 2nd Ave South, St. Petersburg, FL.

For more info, contact Cory Allen at 323-393-3115 or visit .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Phil Rasori, will moderate session ‘Liquidity Challenges for Smaller Lenders’ at MBA show in NYC

Mortgage Bankers Association

SAN DIEGO, Calif. /Advertising & Marketing News/ -- NEWS: Mortgage Capital Trading, Inc. (MCT), a recognized leader in mortgage pipeline hedging and risk management services, today announced that its COO, Phil Rasori, will moderate and drive a panel session entitled "Liquidity Challenges for Smaller Lenders" at the Mortgage Bankers Association's Annual Secondary Marketing Conference in New York City (

The panel will be held on May 20, 2014, from 1:45 p.m. to 3 p.m. located at the New York Marriott Marquis hotel in the Empire Complex on the 7th level.

Members of the panel will address the challenges that many smaller lenders face in today's secondary market. The panel examines obstacles and solutions on the topics of warehouse lending, funding and liquidity challenges. Rasori will oversee the panel and facilitate discussions using his secondary marketing expertise.

Session Moderator:
* Phil Rasori, COO, Mortgage Capital Trading, Inc.

Panel Participants:
* Ken D. Logan, CMB, Managing Director, Wells Fargo Bank, N.A.
* Renee R. Schultz, Vice President, Fannie Mae.
* Don Brown, President, OBSS.

Mr. Rasori is a recognized leader in capital markets operations in the mortgage banking industry. His areas of expertise include complex financial modeling, computational dynamics, and linear programming for operational optimization. He is a regular speaker at mortgage banking conferences.

About MCT Trading:

MCT Trading is a risk management and advisory services company providing independent analysis, training, hedging strategy and loan sale execution support to clients engaged in the secondary mortgage market. Founded in San Diego, California in May 2001, the company has expanded to include field sales and support offices in Philadelphia, Dallas, San Francisco and Charlotte.

MCT is recognized as a leading provider of mortgage pipeline hedging service and currently supports more than 100 clients on the HALO (Hedging And Loan sales Optimization) Program. MCT also offers a central lock desk service to mortgage bankers that effectively outsources the lock desk function called LockCentral.

For more information, please visit or call (619) 543-5111.

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Make Your Beans Count webinar series for CPAs and CPA Firms announced by Massey Consulting

Intacct Financial Accounting

RALEIGH, N.C. /Advertising & Marketing News/ -- NEWS: Massey Consulting, a North Carolina-based accounting software reseller, today announced the release of their 2014 webinar schedule for CPAs and CPA Firms, entitled "Make Your Beans Count." This new webinar series is designed to present a variety of educational topics for CPAs. Each webinar will be one hour in length and led by an expert in the particular field of study.

Topics will include subjects such as taxes, social media, marketing and cloud computing.

Philip Massey, CPA, President of Massey Consulting, says: "We are excited to bring this series to the CPA community. Our goal is to provide CPAs with a consistent, pertinent learning environment. Each session will be designed and facilitated to bring new and exciting information to each attendee."

The webinars, presented via GoToWebinar, are geared towards the needs of CPAs, but are open to the general public and are always FREE of charge.

The upcoming three webinars are recounted below and full topic descriptions and registration links can be found at .

Facebook for CPAs -- May 20, 2014 at 1 p.m. ET:
Learn how to use Facebook to promote your skills and your firm.

Website SEO for CPAs -- June 17, 2014 at 1 p.m. ET:
Learn the latest strategies for optimizing your individual or firm website for all the top search engines.

Social Media for CPAs -- July 15, 2014 at 1 p.m. ET:
Learn what social media can do for your firm and how it can be incorporated into your overall marketing strategy.

The above three webinars are just the beginning and there are many more listed on the Massey Consulting website at the above referenced short URL. Click on the link or type it into your favorite web browser to see all the topics in the "Make Your Beans Count" webinar series.

Register today as space is limited and the seats fill up fast.

About Massey Consulting:

Massey Consulting, based in Raleigh, N.C., specializes in accounting software consulting, selection, implementation, integration and support for Intacct Financial Accounting and Microsoft Dynamics GP. Massey Consulting's team of consultants provides customers a wealth of practical field experience gained as controllers, accountants, and information systems professionals in a wide range of business environments.

For more information about our services, visit our website at or call us at (919) 875-9635.


This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Gregg Holsapple joins leading reverse mortgage tech company ReverseVision, Inc.

reverse mortgage industry

SAN DIEGO, Calif. /Advertising & Marketing News/ -- NEWS: ReverseVision, Inc., a leading software and technology provider for the reverse mortgage industry, today announced that Gregg Holsapple has joined as Product Strategist. In this role, Holsapple will have responsibility for product and program analysis, developing requirements and building out our product design process.

"ReverseVision is in an interesting situation," said Holsapple, "in that it dominates the market and is focused on helping the industry grow as a whole. I'm excited to apply my expertise towards adding products to our suite that will do just that-help our clients capture more loans."

Holsapple's background includes two decades of software application development and mortgage banking experience. He has held Product Management, Product Development, Project Manager, Business Systems and System Analyst roles throughout his career.

Holsapple comes to ReverseVision most recently from DocuTech, where he was the Vice President of Product Management for one of the lending industry's leading provider of compliance services and mortgage documents. Prior to that, he was Vice President of Product Management for Del Mar DataTrac, a leading loan origination platform in the forward lending space, until their sale to Elle Mae (NYSE: ELLI) in 2011.

"ReverseVision is only as good as the products it brings to reverse mortgage lenders, so we are always on the look out for product development experts of Gregg Holsapple's caliber," said ReverseVision President John Button. "Gregg's depth of experience in mortgage process automation from LOS through doc prep is a strong fit for our organization."

About ReverseVision:

ReverseVision, Inc. is the leading software and technology provider for the reverse mortgage industry offering products and services focused exclusively on reverse mortgages. More reverse mortgages are originated monthly using ReverseVision than all other systems combined. ReverseVision has partnered with some of the finest and fastest growing lending organizations in the US to provide the leading reverse mortgage technology to brokers, correspondents, lenders and investors.

ReverseVision is recognized as a driving innovator in the reverse mortgage industry. ReverseVision continues to improve their software with frequent new innovations building on pioneering capabilities in reverse mortgage interactive graphs, scenario analysis, multi-environment performance analysis and workflow in the origination process.

More information: .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

WikiBusiness opens new horizon for creating and verifying business and professional profiles online by using crowdsourcing

business directory

PALO ALTO, Calif. /Advertising & Marketing News/ -- NEWS: The launch of WikiBusiness in association with Wikipedia on January 7, 2014, gave a completely new dimension to the digital information available for businesses, professionals and companies. Using the Wiki framework of crowd sourced aggregated and verified information, this is by far the most credible encyclopedia for businesses all over the world, says WikiBusiness Corp.

Its association with Wikipedia brings it the credibility as "the world's biggest and most reputable knowledge source for businesses."

In a recent article by PricewaterhouseCoopers entitled "Trust but verify: From transparency to competitive advantage," the authors describe the importance of transparency for companies in gaining a competitive advantage in today's business environment. The article states that verification by a well-regarded independent third party is key to increasing transparency and thus gaining trust from customers.

Another article by the Harvard Business Review from May-June 2012 also mentions the fact that transparency and trust in a company or professional have become increasingly difficult to achieve in the era of services, where customers lack sources to verify the quality of the services they are buying.

According to a November 13, 2008 article from the Wall Street Journal, survey of 358 senior executives and directors at 53 publicly traded companies revealed at least seven instances of false claims that individuals had received academic degrees that they, in fact, did not. One of the most popular cases in 2013 was that of Yahoo! CEO Scott Thompson who resigned in the wake of row over 'fake' degree as the board gave into a raft of complaints which included a discrepancy in the internet boss's CV.

By offering an independent third party platform where information provided by companies and professionals is verified, WikiBusiness fills the gap and helps businesses, professionals and customers to make the most out of their purchasing decision.

WikiBusiness has opened a new horizon for creating and verifying business and professional profiles online by using the crowd sourced edit function (Wiki style) and using unique auto-fill functionality from existing web presence.

Learn more at: .

Contact: WikiBusiness Corp., Michael Heiberg, +1-650-331-8042.

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

The Harman Press has acquired Fox Printing and its staff, effective February 10

Union Printing

NORTH HOLLYWOOD, Calif. /Advertising & Marketing News/ -- NEWS: The Harman Press has acquired Fox Printing and its staff, effective February 10, 2014, continuing expansion of its commercial printing business, and the consolidation of union printers in the Los Angeles area. Both companies are family owned and members of Teamsters Local 572.

Founded in 1943, The Harman Press delivers digital as well as lithographic printing services for a wide range of commercial client including major motion picture studios such as NBC Universal, 20th Century Fox, and independents such as The Weinstein Company. The Harman Press is known in political circles as print providers for local, state and national campaigns over the years. Other clients include healthcare giant Kaiser Permanente, and national businesses such as top auto auctioneers Gooding & Company.

Harman Press President Philip Goldner said, "We are pleased to welcome Gary Fox and his team as they join with us to continue to deliver the same high quality and dependability to their customers and our own. By doubling our sales force and adding new equipment, we look forward to expanding our business into the future."

Founded in 1936 by Dorothy and James Fox, Fox Printing has been headed by Gary Fox since 1980. Customers include the building trades, entertainment trades, Teamsters and many other unions.

Gary Fox said: "With Fox Printing joining The Harman Press, this makes Harman the strongest union printing facility in Southern California. Phil Goldner has a firm grip on the future and is a good leader. I think our customers will be more than happy."

The move brings Fox salesmen Todd Fox, Doug O' Neil and David Wardlow under the Harman Press banner and offers Fox customers the increased capacity of Harman's equipment as well as digital printing and customized online storefront ordering. Former Coronet Printing sales executive Demetrius Crump has also joined the team.

The Harman Press re-located in January 2013 from its longtime address in Hollywood to a larger facility at 6840 Vineland Avenue, North Hollywood, CA 91605. Fox Printing will be closing operations at its shop, shifting all sales and production activity to The Harman Press, effective immediately.

About The Harman Press:

Based in Los Angeles' San Fernando Valley, The Harman Press utilizes the latest in printing technologies, alongside sheet-fed offset and letterpress, staying true to its legacy of craftsmanship while leading the way to the digital future. Family-owned since 1943, The Harman Press is a union shop, affiliated with Teamsters Local 572 and offers the Union Bug to customers-a sign of quality required by many political campaigners, municipal, state, and federal contractors, and customers valuing top-notch workmanship and workplace integrity.

Harman Press quality printing products and publishing services include digital image printing, large format digital printing, catalog printing, postcard printing, business card printing, union printing, poster printing, magazine printing, brochure printing and design, banner printing, short run book printing, perfect bound book printing, small quality book printing and self-publishing.

More information: .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Market Analysis Report: Worldwide Telecommunications Industry Revenue to Reach $2.4 Trillion in 2019

market analysis report

DURANGO, Colo. /Advertising & Marketing News/ -- NEWS: According to a new market analysis report from The Insight Research Corporation, the global telecommunications industry continued to advance in 2013 and 2014, but at a slower rate than predicted a year ago. In the U.S., home disconnections and lower business spending contributed to wireline revenue declines at AT&T, Verizon, and CenturyLink, while competition drove slower growth in wireless service revenues at Sprint, Verizon, and AT&T.

"The 2014 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts" notes that wireless subscriber growth compounded with rising smartphone and tablet traffic will raise global wireless revenues by 17 percent from current levels. Wireline revenues will rise only four percent as voice calls decline and users switch to mobile solutions.

Despite these modest gains, some sectors, such as Ethernet, cloud, and mobility solutions, will show double-digit annual revenue growth, and data traffic in these sectors will double every two years.

Continued softness in European economies will suppress wireline and wireless spending over the next two years, and even in Asia and Latin America, slower economic growth will reduce telecommunications spending from previous forecasts.

According to the new industry market study, telecommunications services revenue worldwide will grow from $2.1 trillion in 2014 to $2.4 trillion in 2019 at a combined average growth rate of 2.1 percent.

"Consumer demand for the latest wireless devices and higher bandwidth are driving telecommunications services growth, while the shift to cloud-based solutions is enriching the value of the network. A large percentage of business activity now depends on these mobile devices and network applications for everything from electronic commerce to navigation to customer service," says Fran Caulfield, Research Director for Insight.

"Despite the modest rise in revenues, we see some important signals of growth, such as in the U.S., where another 100 million mobile subscriptions will be added by the end of the period," Caulfield concluded.

In addition to regional and service forecasts, the report provides an assessment of the key drivers of this growth, including industry trends, network infrastructure and access technologies, future services, OSS/BSS and capex spending, and enterprise telecom markets. An excerpt, table of contents, and ordering information are available online at . This comprehensive 295-page report is available immediately for $1995.

Visit our website or call 973-541-9600 for details.

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Bash Foo Entrepreneurial Center to launch in Ohio to help Very Small Businesses (VSBs)

Very Small Businesses

TIPP CITY, Ohio /Advertising & Marketing News/ -- NEWS: Ohio based Bash Foo, a digital marketing agency, today announced that it will be opening the Bash Foo Entrepreneurial Center spring 2014. The Entrepreneurial Center, to be located at 140 E. Broadway Ave., represents an unprecedented local commitment by the company to expand and nurture small business activity in Tipp City and the surrounding area.

The Bash Foo Entrepreneurial Center is being created to provide opportunity for others that will be "paid forward" to their clients through their increased access to affordable local services.

Bash Foo President Mike McDermott explains, "With the Entrepreneurial Center's use of cloud based small business tools and a supportive virtualized and shared workforce model, these Very Small Businesses will experience a much higher rate of long term success, as well as a steeper incline to profitability."

The Bash Foo Entrepreneurial Center is intended to fill gaps in the entrepreneurial ecosystem by significantly increasing the commercialization outcome of our local VSB's while reducing the time it takes to achieve meaningful economic impact. Use of the Entrepreneurial Center allows these VSB's to focus on the development of their service without the constant distractions and inconveniences of home-based ventures.

The Center will provide several levels of participation for local entrepreneurs, from simple mail and reception services and shared office space all the way up to becoming a full-time tenant. Company officials are urging local entrepreneurs that are seeking shared office space or simply a business address that isn't a post office box to contact them quickly.

"I really wish there was something like this available to me when my small business was starting out," shared McDermott, "a place where I can hang my hat, get some creative work done, and do so without a whole lot of overhead expense."

Interested small business owners and entrepreneurs should submit letters of interest to Bash Foo by February 3, 2014. Learn more at: .

About Bash Foo:

Bash Foo is a digital marketing agency that seeks to build the online reputations of small business in affordable and inspiring ways. Headquartered in Tipp City, Ohio just a short distance from Dayton, Cincinnati and Columbus, Bash Foo has transformed creative web design, search engine optimization, and online marketing from a business into an art form. Better yet, Bash Foo has used their creativity and expertise to convert their office space into a hub of ingenuity and entrepreneurship. Information: .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Self-Publishing, Inc. has appointed Andrew Pate, formerly of Lulu, as Senior Vice President in New York

On Demand Books

NEW YORK, N.Y. /Advertising & Marketing News/ -- NEWS: Self-Publishing, Inc., a New York-based publishing services company, has appointed Andrew Pate to the position of Senior VP, Business Development. Pate's accomplishments include growing Lightning Print into one of the largest Print-on-Demand (POD) providers in the world, now Lighting Source. In addition, he oversaw the increase of sales at Lulu from $5 Million to $35 Million.

Pate was most recently the Senior Vice President, Business Development of On Demand Books, the creator of the Expresso Book Machine.

Mr. Pate got his start in publishing as Executive VP and COO of Rutledge Hill Press in 1996. During his tenure there, he successfully managed business through transition to sale to Thomas Nelson.

Self-Publishing, Inc. was started in New York City in 1997, introducing a group of complimenting printers to the New York publishing market. The business quickly evolved into a publishing services business and has overseen the production of millions of copies of many thousands of titles.

While the core business continues to be book printing, the services have increased to include editorial services, book layout and cover design (including ebook design), marketing, as well as book storage and fulfillment. POD distribution is provided through its Thor Distribution program.

It was during the establishment of this program, that Ron Pramschufer and Dana Cole, principal owners of Self-Publishing, Inc. first met Andrew Pate.

Says Pramschufer, "Andrew is one of the most knowledgeable, experienced professionals in the self-publishing sector. We're thrilled to have him aboard to help us continue to evolve into a full-service publishing option for independent authors who seek the highest quality printing and customer care."

According to Pramschufer and Cole, Pate will hit the ground running.

Pate says, "Self-Publishing, Inc. has been carefully developed into the respected company that it is today. Unlike the many variations of vanity presses which have historically dominated the self-publishing sector, it is one of the very few 'true' self-publishing services company whose stated goal is to turn authors into publishers. It's my goal to help the company emerge as the undisputed industry leader."

More information: .

This version of news story is Copr. © 2014 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Tips for Being Nice to Retail Employees During Holidays offered by Retail Expert Doug Fleener

human capital

BOSTON, Mass. /Advertising & Marketing News/ -- NEWS: Although much of the focus around holiday shopping is on door busting deals and "Black Friday" madness, retail and customer experience expert Doug Fleener, president and managing partner of retail consultancy Dynamic Experiences Group LLC in Boston, says it's important for shoppers to remember the retail employees who make it all happen.

Working retail is not an easy job, and with extended holiday hours and huge crowds it becomes even more challenging. Fleener says that shoppers who are nice to retail workers not only personally benefit, but also share holiday cheer with those who might just need it right at that moment.

Fleener says, "We all know how stressful the holidays can be, but imagine having to deal with thousands of stressed-out customers. Be nice to retail associates and they'll be nice - and helpful - to you."

Here are four ways holiday shoppers can be nice to retail employees:

1. Know that most store employees do care. They want you to be happy and have a good experience, but sometimes things happen that are beyond their control.

2. Treat store employees the way you want you or your family members to be treated. Retail associates take it personally when you get upset or dismiss them. Retail employees are good people who are working to support themselves, work their way through school, or provide for their families - just like you.

3. Be nice. Raising your voice or behaving in a threatening manner is not a good way to persuade someone to help you. You'd be unhappily amazed how often this happens during the holidays. Asking politely stands out, and increases the likelihood of receiving the help you want.

4. Thank a retail associate for keeping local retail and the holiday spirit alive. True, most people now do at least some of their holiday shopping online, but the season wouldn't be the same without a shopping trip to a local store. It's local retail employees who make this possible.

Be nice to retail employees and they'll be nice to you. They might even be able to find that last Black Friday special you're looking for, or tell you about a register with no line. 'Tis the season to be nice to retail workers!

About Doug Fleener:

Doug Fleener is president and managing partner of Dynamic Experiences Group LLC (DEG), a Lexington, Mass. retail and customer experience consulting firm. He is the former director of retail for Bose Corporation, and has also owned and operated his own specialty stores.

Fleener publishes a retail newsletter, "The Weekly Retail Experience," that focuses on the growth and development of retail stores and staff. He also publishes a popular blog, The Retail Contrarian.

Fleener is available throughout the holiday season to discuss the issues facing retailers this holiday season.

For more information visit: .

This version of news story is Copr. © 2013 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Music Industry Career Marketing Book Hits the Right Notes: ‘The Artist’s Guide to Success in the Music Business’ Released Today

Greenleaf Book Group Press

AUSTIN, Texas /Advertising & Marketing News/ -- NEWS: Greenleaf Book Group Press today announced release of "The Artist's Guide to Success in the Music Business" (ISBN: 9781608325788) by Loren Weisman. "The Artist's Guide" is available nationwide today, November 13 and will be published in an eBook edition and an audio book edition January 2014.

Written by music industry consultant Loren Weisman, "The Artist's Guide to Success in the Music Business" provides a roadmap for the artist's journey from passion to profession. Weisman draws on over two decades of experience as a working musician and music business consultant to provide instruction, enlightenment, and sage counsel on such topics as: creating the best plan for a career; touring; booking gigs; performing; recording - from preproduction to postproduction and everything in between; branding a band; fundraising and working with investors; marketing and promotions; and more.

"The Artist's Guide to Success in the Music Business" delivers the "who, what, when, where, why, and how" of the steps musicians and bands have to take to succeed in music.

The foreword was written by session guitarist, producer and writer Elliot Randall of Steely Dan, Doobie Brothers and "Saturday Night Live" Fame.

According to Weisman, "My purpose is not to address every minuscule detail, but to focus on the broad spectrum of ideas, applications, and methods and lay out a solid blueprint that each artist or industry professional can adapt and recombine in his or her own personal way. My goal for this book is to give you the information that you need, information that you can personalize and apply to your career and/or the careers of the artists you work with."

Weisman is a music business consultant and speaker who works to help independent artists, musicians, bands, labels and other businesses achieve sustainable success. Weisman has been a part of over 700 albums as a drummer and music producer.

"The most devastating thing artists can do to their career is get in their own way, and way too many people do. It's not the labels, the industry, the fans, the cities, the economy, the social media, the marketing, the promoting, the 'right time,' the music, or whatever other excuse you can come up with that determines whether you succeed or you fail. It is you, no one else," says Weisman.

For more information about Loren Weisman, visit or for information about "The Artist's Guide to Success in the Music Business" visit .

Video: .

Greenleaf Book Group Press ( ) is an Austin, Texas-based independent publisher.

Title: "The Artist's Guide to Success in the Music Business."
Author: Loren Weisman.
Publisher: Greenleaf Book Group Press.
ISBN: 978-1608325788; paperback, 7x9; 456pp; $19.95.
ISBN: 978-1608325795; eBook, $7.99.
Audio book: January 2014.

This version of news story is Copr. © 2013 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Neuro Alert Announces Completion of TV Program on Importance of Neuromonitoring During High-Risk Surgery


WESTCHESTER, N.Y. /Advertising & Marketing News/ -- NEWS: Neuro Alert, a N.Y.-based healthcare organization providing neuromonitoring services for surgeons and hospitals, has proudly announced the completion of shooting their new educational TV Show for Public Access TV and other TV networks across the New York Metropolitan area. The show will start airing around November 15, 2013 on various stations.

The 30 minute program about Intraoperative Neurophysiological Neuromonitoring (IONM) serves as a valuable guide to surgeons of all specialties, providing them with essential insights into this simple yet crucial technical procedure designed to protect patients and ensure safety during complex medical operations.

The TV Show produced by Long Island-based Multi-Media Group, took place at White Plains Cable, White Plains, N.Y. William (Bill) Boggs, an Emmy(R)-winning TV producer and journalist, conducted extensive interviews with surgeons and technicians who stressed the significance of real-time monitoring and shared their experience with this cost-effective and risk-minimizing tool.

"The program is interesting, informative and inspirational, reminding patients, surgeons and hospital administrators about the availability of sophisticated and rapidly-evolving technology," says Dr. T.V. Seshan, a founder and clinical director of Neuro Alert, who is also board certified in Physical Medicine and Rehabilitation. "Fortunately, the latest technological equipment and software programs have the power to influence patient outcomes and prevent potential problems, accidents and injuries during surgery. We are glad that we are in a position to raise awareness of IONM and explain why so many people might benefit from this procedure."

The panel of experts, interviewed by Mr. Boggs, included the aforementioned Dr. T.V. Seshan, Dr. Ezriel Kornel (a brain and spine surgeon and assistant clinical professor of Neurosurgery at Weill-Cornell Medical College), Rose Auerbach B.S., CNIM (a certified neurophysiology technologist), and Dr. Joseph Annichiarico (board certified in Physical Medicine and Rehabilitation).

Intraoperative Neuromonitoring is the use of electrophysiological signals to monitor the functional integrity of nerves, spinal cord and parts of the brain during surgery. The purpose of monitoring is to reduce the risk of potential damage to the nervous system and enable surgical teams to take corrective action, if necessary. This technique has evolved during the last two decades and continues to gain momentum in the medical field.

About Neuro Alert:

Neuro Alert is a physician-owned and operated company providing intraoperative neurophysiological monitoring (IONM) services for surgeons, surgical groups and hospitals since 2006. The rapidly-growing Westchester N.Y.-based organization was founded by Dr. T.V. Seshan - a renowned physician, specializing in physical medicine and rehabilitation and a pioneer in intraoperative monitoring (IONM).

The simple yet crucial monitoring procedures, offered by Neuro Alert, are set up to detect any neurological deficits during major surgeries, allowing surgeons to gain instant feedback about their patient's condition and avert potential adverse affects.

Neuro Alert consists of a team of experienced and highly-skilled physicians and technical professionals who work together to enhance treatment precision, reduce physician liability and ensure patient safety.

For more information about Neuro Alert, please visit or call (888) 787-6267.

This version of news story is Copr. © 2013 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Bilingual Mobile Healthcare Resource Launched by Latino Consultants LLC to Leverage Latino Mobile Behaviors in Hyperlocal

Contra Costa County

WALNUT CREEK, Calif. /Advertising & Marketing News/ -- NEWS: Latino Consultants, LLC, a leading social-cause marketing firm for 18 years, today launched the first bilingual mobile health resource 'web-app' as part of a hyper-local capacity building initiative in Contra Costa County, Calif. The tools are evidence-based and leverage the mobile health behaviors of low-income communities to engage in accessing enrollment and local health resources.

The web-based app, and its Spanish-language counterpart - - are part of an overall Capacity-Building initiative designed by Latino Consultants on behalf of a philanthropic client. The bilingual mobile health resource "web-app" gives hyper-local health access information in the user's hand - and in their language - to work perfectly with health reform - and beyond that for an even larger scope: eligibility is identified without a registration requirement and direct connections to enrollment and local resources are at the users' fingertips.

"For silo-trained outreach workers, this capacity building initiative empowers a whole health approach and builds trust with the communities they serve," said Sara Elena Loaiza, Founder and Managing Partner of Latino Consultants. "The goal is to increase access to services and reduce barriers to care for low-income Contra Costa residents by linking resources."

The tools - which include the mobile technology, a print resource, and training components - are evidence-based and leverages the mobile health behaviors of low-income communities to engage in accessing enrollment and local health resources. The initiative development was via community-partnerships, where 25 local, county, faith-based, academic, and private charitable organizations took part in shaping content.

This integrated capacity-building initiative launched as a public service on behalf of the John Muir/Mt. Diablo Community Health Fund to empower community health educators, social workers, navigators and outreach workers.

"It is a myth that low-income and underserved populations suffer from a digital divide - WiFi and affordable smart devices changed all that," adds Ms. Loaiza. "But there remains a huge information divide for non-English speakers. The underserved populations are the ones most likely to access health information via mobile and the census shows 75 percent of Latinos speak a language other than English at home. This initiative presents a true solution."

Latino Consultants has been at the forefront of developing and linguistically and culturally-competent tools to aid education and enrollment, including the unveiling of the first bilingual health resource app (the iCoverageGuide(TM)) at the Centers for Disease Control's National Conference on Health Communications (2012) and being the first to use QR codes in health education materials so that access, enrollment and resources jump from the page to the mobile device (2011).

More information: (English) and (Spanish).

This version of news story is Copr. © 2013 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

New Automotive Conquestor Target Model Offered by Cogensia and Infutor Data Solutions

business intelligence

CHICAGO, Ill. /Advertising & Marketing News/ -- NEWS: Illinois-based Cogensia (formerly CAC Group, Inc.) today announced a strategic collaboration with Infutor Data Solutions, Inc. to provide the auto industry with improved business intelligence in order to gain more market share. So, now with two powerful sets of data, information can be provided as early as 12 months before a buying decision is made.

Competition in the auto industry is fierce. There are hundreds of brand choices and automakers are realizing increasing market erosion. Additionally, the concept of "owner loyalty" is more challenging than ever.

"This is why automakers need to focus on lead generation and conquesting," Rob Morgan, Chief Marketing Officer, Cogensia says. "The rally cry is to bring new customers to their brand sooner and conquesting today requires an upgrade in data and intelligence to achieve results."

Combining Cogensia's superior analytics and ConsumerIntelliBase(TM) with Infutor's True Automotive file will deliver a state-of-the art, in-market timing model custom-tailored to automakers.

The ConsumerIntelliBase(TM) provides detailed profiles of more than 130 million households categorized into one of 58 "silhouettes." Those silhouettes are then further grouped into 12 "life drivers" and are designed to drive communications and offer effective target strategies. Data is related to geography, income level, age, lifestyle, shopping choices and more.

Infutor's Automotive Database is one of the industry's largest and most accurate non-regulated automobile marketing files. With more than 160 million total records, it consistently outperforms other automobile files for accuracy, counts and response rates. All records are known vehicle ownership transactions.

And finally, Market Conquestor Models(TM) predict the likelihood that a consumer household will be in the automotive market in the next zero to 12 months. Specifically created for the Auto Conquest Market, consumers identified by the Market Conquestor Models(TM) are two and a half times more likely to buy than average.

"With fewer buyers and more competition, this partnership gives the auto industry a much-needed edge," Michelle Tilton, marketing and communications director at Infutor, says.

About Cogensia:

Cogensia is committed to intelligence that compels. It remains dedicated to driving marketing results through compelling insight, while partnering with its clients. It invests in people, processes and technology that continue to bring this mission to life. More information: .

About Infutor Data Solutions:

Infutor Data Solutions is a direct marketing database building veteran with more than 30 years of industry experience. It brings together unique, high-quality compiled data with automated methods of delivering data in customizable formats. It creates an elite combination of data and technology. More information: .

This version of news story is Copr. © 2013 Advertising & Marketing News™ and the Neotrope® News Network - all commercial and reprint rights reserved. Unauthorized reproduction in whole or in part without express permission is prohibited.

Riverside Media Sales

Riverside Media Sales Appoints William ‘Bill’ Gole Director of Business Development

LAKE PLACID, N.Y. /Advertising Industry Newswire/ — Riverside Media/Global Media Network, Inc., a leading provider of global media services and advertising sales representative for major media companies throughout the world, today announced the addition of William (Bill) Gole as Director of Business Development. Bill joins Riverside with extensive experience in the publishing industry. Most recently, he was Senior Vice President, Business Development for Thomson Healthcare, a division of Thomson Reuters. In that capacity he had responsibility for strategic planning and the division’s M&A activity.

Prior to that, he was Senior Vice President for Worldwide Sales and Services for Thomson Scientific, an internationally renowned scientific database publisher with offices in Philadelphia, San Diego, London, Tokyo, Seoul, and Singapore. He has also held the positions of President and Chief Executive Officer of Frost & Sullivan, an international market research firm, and of Publisher at the American Institute of CPAs.

Working closely with W. John Holmes, president of Riverside, Bill will have responsibility for charting and implementing Riverside’s strategic plan. This includes identifying emerging market opportunities and executing major growth initiatives.

“Bill comes to Riverside with a wealth of planning expertise and international experience in the publishing industry,” said Holmes. “I am extremely pleased to have an executive of his caliber join our team. I see tremendous untapped opportunity in the international advertising market and Bill will play a key role in sizing and prioritizing them, as well as developing strategies to exploit them,” he added.

Riverside Media is the North American advertising representative for the premier media companies in the Asia/Pacific, Europe, the Middle East, and Africa. An independent U.S.-based operation, Riverside has provided simplified and centralized access for North American ad agencies and advertising clients to major consumer and trade media of all types worldwide for the last 30 years.

For more information visit .

Greenlife Media Joins Hanger Network, adds Local Ad Presence to Florida

AVENTURA, Fla. — Hanger Network, the in-home media company behind EcoHangers(TM), the environmentally friendly marketing platform which replaces common wire hangers used in dry cleaners, announced today the partnership with Rick Zafrani, owner of Greenlife Media, Inc. Greenlife Media, Inc. will join the Hanger Network team and will be responsible for sales and operations in the Florida area. Zafrani joins Hanger Network with an abundance of experience in the out-of-home world, As president of Ricza outdoors, Rick created and developed an innovative concept into a successful outdoor advertising company, that allowed him to secure advertising contracts with many of the major multi national corporations such as: Pepsi, Dominos Pizza, Benetton, Reebok, Nike, Maxell, JVC, Samsung, Toshiba and many more.

In the new partnership, Greenlife Media, Inc. will look to add additional local clients to Hanger Network’s impressive client roster, which includes such companies as American Airlines, Office Depot, Dunkin Donuts, State Farm, Verizon, Hersheys, Arrow, Van Heusen, Dockers, and Revlon.

Greenlife Media, Inc. focus will include all businesses looking to target customers in selected areas including Miami, Ft Lauderdale, West Palm Beach, Orlando, Tampa, Fort Myers, Naples Jacksonville and Tallahassee.

“We are thrilled to add Greenlife Media, Inc. to our rapidly growing team,” said JD Schulman, COO of Hanger Network. “After an incredibly successful year in 2007, we know that acquiring top talent is essential to our continued growth is 2008.”

For more information or to speak with Greenlife Media, Inc. about the new partnership, please contact Rick Zafrani at

About Hanger Network
Hanger Network is the innovative in-home media company behind EcoHangers(TM), the environmentally friendly hangers which replace common wire hangers used for laundered/dry cleaned shirts. Hanger Network offers companies the unique opportunity to reach consumers via its EcoHangers, which reach consumers through a proprietary network of 35,000 dry cleaners in the U.S.

Founded in 2004, Hanger Network is a partnership between Texas Pacific Group’s Altivity Packaging, Paradigm Packaging, a subsidiary of The Standard Group, and Cleaner’s Supply, Inc., the nation’s largest supplier to dry cleaning stores, which provides exclusive and propriety distribution to its dry cleaner customers. Hanger Network’s revolutionary EcoHangers are made from 100 percent recycled paper board, and are biodegradable and recyclable. For more information visit

[tags]Rick Zafrani, Greenlife Media Inc, Hanger Network Ecohangers, Rick Zafrani[/tags]

Neotrope Selected to Provide Internet Marketing Solutions for Creative Commercial Financing Firm, Lease With Crystal

LOS ANGELES, Calif. — Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a cutting edge creative commercial finance company, Lease With Crystal (, to provide promotion and brand development for their company and Website. As part of this program, Neotrope will provide its proven ContextEngine(R) search engine Deep-Linking Technology, first introduced in fall of 1996. “We’ve been searching for the proper vehicle to launch us onto the laptops and office desks of business owners for some time now, this absolutely shows us the way,” said Crystal Riley, of the Lease With Crystal namesake.

About Lease With Crystal
Lease With Crystal brings a big business know-how and a friendly simplistic approach to their clients in the equipment leasing world. The goal is to help businesses stay competitive, and afford the equipment they need now. “All clients benefit from our skill of matching the right business with the perfect custom leasing program – regardless of the industry. From lasers to tractors, we make growth possible, all while saving cash flow,” Riley says.

Lease With Crystal is a brand new company, established in 2008, affiliated with Lease One which has over 19 years of industry experience. More information on their Equipment Leasing programs can be found at: .

About Neotrope(R)
Based in Torrance California, Neotrope ( has been helping small-to-medium businesses and entertainment companies establish their brand and grow revenue since 1983. Neotrope has launched over 600 Websites since March of 1995 and has developed “patent worthy” proprietary solutions for Internet Marketing and search positioning. Send2Press(R) Newswire, a service of Neotrope, offers best-in-class affordable news distribution for small-to-medium businesses. Send2Press also leverages Neotrope’s ContextEngine(R) press release optimization technologies and PRTRax(TM) reader tracking for business intelligence. 2008 marks the company’s 25th Anniversary.

Neotrope President/CEO Christopher Simmons is a leading authority on press release optimization, an award-winning multimedia designer and journalist, and is a member of the Public Relations Society of America, and ASCAP. A noted technologist, Mr. Simmons is frequently interviewed by organizations like Entrepreneur(R), Chicago Post Tribune, PC World(R) and Trendwatch.

More information: .

[tags]Neotrope internet marketing, CEO Christopher Simmons, press release optimization, ContextEngine Deep Linking Technology, Lease With Crystal equipment leasing[/tags]

Kidsville News newspaper

Fast Growing Children’s Education Newspaper Courts Advertisers with One Million Kid Readers

FAYETTEVILLE, N.C. — Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! What makes this free monthly publication so attractive as an advertising medium? It has a positive message that fosters literacy, study skills, character-building and a general love of learning.

Its high-caliber content and appearance are also fun and appealing. It captures the attention of a broad base of readers, from young children to adults. And, Kidsville News! has become a valuable learning resource, used widely in the classroom and in homes.

Kidsville News During the recent 2008 Kidsville News! Publishers’ Conference, Bowman revealed that circulation of Kidsville News! well exceeded the one million mark. He also announced that the publication is currently undergoing an audit by the Circulation Verification Council (CVC), which will validate circulation and distribution data and place Kidsville News! in the Standard Rates & Data Service (SRDS) directory for the first time.

“Our growth has been phenomenal,” said Bowman, who launched the educational and literacy initiative in Fayetteville, NC in 1998. However, it wasn’t until June 2005 that the publication became available for licensure nationwide. Since that time, it has grown from three editions, with a circulation of 80,000, to 100 editions, with a circulation of nearly 1.3 million, as of January 2008.

“In the last six months of 2007 alone, circulation grew by more than 66%,” says Bowman, noting that the number of editions increased from 70 to 100 during that period, and circulation increased from 792,017 to 1,194,417.

What’s more, the ongoing CVC audit of Kidsville News! indicates that actual readership is even higher than the circulation numbers. Readership survey results in one major market show that the average number of readers per edition is 1.7. Other significant audit results show that 60% of readers keep the monthly publication in their homes for one month or more, and less than 1% of Kidsville News! controlled bulk distribution is returned unclaimed. Income and education levels for reader-households are significantly higher than general market demographics.

Distributed by a wide range of publishers coast to coast, Kidsville News! is extremely popular with advertisers and sponsors. They include national names, such as McDonalds, Burger King, Chick-fil-A, Applebees, Texas Roadhouse, Busch Gardens, Borders Bookstore, Coldwell Banker, Edward Jones, Time Warner and Comcast. Kidsville News! is also a sought-after source for local sponsors and advertisers such as hospitals, utility companies, banks and credit unions, museums, colleges and universities, as well as commercial and industrial companies.

Contributing to the popularity and fun of Kidsville News! is the publication’s easy-to-use website and its friendly green dragon mascot, “Truman.” This snaggle-toothed hero echoes the love-of-learning message and engenders the loyalty that makes kids Tru-blue readers.

For more information on Kidsville News! – including editions published in your area, with prime opportunities for high visibility advertising and sponsorship – contact Kidsville News! corporate headquarters at 1-877-4KVNEWS (458-6397), or visit online at

[tags]Kidsville News childrens newspaper, newspaper print buying, marketing to families and parents[/tags]

Magnetic Attraction spot (c) PepsiCo

JSM Music, Inc. Celebrates Its Top 10 Super Bowl Spot Featuring Justin Timberlake

NEW YORK, N.Y. — JSM Music, Inc., the largest commercial music production company in America, scored a major touch down at the Super Bowl having provided music for one of the top ad-spots during the game. JSM’s music was featured on Pepsi’s “Magnetic Attraction” advertisement which showcased the musical and acting talents of superstar performer Justin Timberlake.

The spot also featured a cameo appearance by Dallas Cowboys quarterback Tony Tomo. The spot demonstrates how Pepsi – through “Pepsi Stuff” – brings people closer to music, merchandise and apparel.

Magnetic Attraction spot (c) PepsiCo The soundtrack for “Magnetic Attraction” was a combination of a track written and produced by JSM followed by Justin Timberlake’s song “Lovestoned” through advertising agency BBDO Worldwide.

JSM Music founder and President, Joel Simon, a 2007 honoree of the coveted “Crain’s Business 40 Under 40,” is proud of being called on by BBDO to work on this spot that aired during the world’s biggest commercial showcase: “Not only is this one of the top ten spots of the 2008 Super Bowl…but according to some sources it was listed as #2.”

JSM Music is the largest commercial music production company in America producing music for some of the world’s best known advertisements. Joel Simon and JSM have been featured in Billboard, Crain’s New York Business, Creativity, New York Post, Adweek, Advertising Age, New York Times, and countless others.

The company and its talent pool have garnered countless gold and platinum records, Grammys, Emmys and every advertising award imaginable. Their recent advertising campaigns include projects featuring Mary J. Blige, TI, Kelly Clarkson Fat Joe, LL Cool J, and Eve.

More information about JSM:

All trademarks acknowledged. Image © PepsiCo, Inc. (PEP).
[tags]Pepsi Magnetic Attraction advertisement, top ten superbowl commercials, JSM Music Inc, Joel Simon, commercial music production company, 2008 super bowl ads[/tags]

Recycler Classifieds

Target Media Partners Acquires Recycler Classifieds from L.A. Times

The Los Angeles Times Completes Sale of Recycler Classifieds to Target Media Partners

LOS ANGELES, Calif. — The Los Angeles Times Media Group today announced the sale of Recycler Classifieds, publisher of four editions of the pioneering Recycler free classified advertising paper and eleven weekly and bi-weekly photo ad and employment guides throughout Southern California, as well as operator of the popular website, to Target Media Partners. Financial terms of the transaction were not disclosed.

“Recycler has been a valuable asset in the Los Angeles Times Media Group’s diversified portfolio of products,” said Bob Bellack, senior vice president of the Los Angeles Times Media Group. “However, this strategic transaction will better focus our online and classified resources to meet the evolving needs of readers, users and advertisers in Southern California as we head into the future.”

Recycler Classifieds As part of the agreement with Target Media Partners, The Times and Recycler Classifieds will continue their current online distribution relationship whereby powers the automotive functionality on the site.

“We welcome all of Recycler’s employees, 15 publications, and’s almost 500,000 monthly unique users to the Target Media family,” said Mark Schiffmacher, CEO of Target Media Partners. “Recycler’s advertisers can look forward to expansion of the free ad concept it introduced more than 25 years ago and we are pleased that’s business relationship with The Times and will continue and grow.”

About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates – including, The Envelope/, Times Community Newspapers, Hoy, and California Community News – reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.

The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE: TRB), one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at

About Target Media Partners
Target Media Partners is a leading print and on-line publisher with more than 75 local classified, photo and other specialty advertising products in 26 states, as well as 10 national publications targeting long-haul truck drivers. Its print products have monthly circulation of more than 6 million copies, and with more than 1 million unique visitors and 15 million page views each month, Target Media’s 40 websites complement its print publications by enhancing local and niche brand names and increasing advertiser response.

In its 10th year of operation, Target Media Partners – – is headquartered in Los Angeles.

[tags]specialty advertising products, Target Media Partners, free classified advertising paper, Recycler Classifieds, Los Angeles Times Media Group[/tags]

OCuSOFT Refutes Comparison Study Ad Released by Advanced Vision Research

RICHMOND, Texas — OCuSOFT Inc., producer of the popular ocular-lid hygiene products, OCuSOFT(R) Lid Scrub(TM) and OCuSOFT(R) Lid Scrub(TM) PLUS, is responding to a recent advertisement released by Advanced Vision Research (AVR) that was found to be misleading.

The study, a bacteria time-kill analysis, compared OCuSOFT’s Lid Scrub(TM) PLUS Eyelid Cleanser to AVR’s SteriLid(R). However, according to OCuSOFT’s Executive Vice President, Patrick Witham, “comparing the bacteria kill rate for these two products based on 30-second time point is like comparing apples to oranges.” In addition, no evidence was found in AVR’s analysis that results were based on independent-lab setting tests.

While both products are eyelid cleansers, they differ in their application and the time in which each product achieves maximum effectiveness. OCuSOFT(R) Lid Scrub(TM) PLUS can be used as a leave-on therapy, while SteriLid(R), according to manufacturer instructions, should be left in place for 60-seconds to achieve maximum effectiveness.

The AVR advertisement compared OCuSOFT(R) Lid Scrub(TM) PLUS and SteriLid(R) at the 30-second time point.

“Unlike SteriLid(R), OCuSOFT(R) Lid Scrub(TM) PLUS was never intended to achieve maximum effectiveness at 30-seconds,” Witham said.

OCuSOFT conducted their own study, performed by an independent laboratory, Antimicrobial Test Laboratories, LLC, which tested OCuSOFT(R) Lid Scrub(TM) PLUS after 60-seconds, 60-minutes and 120-minutes. Bacteria reductions were greatest at contact times corresponding with instructions for “leave-on” application. At 120-minutes, at least a 99.9% bacteria reduction was realized on all bacteria, and for some, as much as 99.99%.

For comprehensive, independent laboratory study results, visit:

“For a true comparison,” Witham explained, “AVR should have compared OCuSOFT(R) Lid Scrub(TM) PLUS at the 120-minute time point to SteriLid(R) at the 60-second time point.” They would have found that OCuSOFT(R) is more effective.

OCuSOFT(R) Lid Scrub(TM) PLUS was developed with an understanding that most patients, and even health care providers, will not spend 60-seconds applying a solution and rinsing it off.

Emily Sickbert-Bennet, a public health epidemiologist with the University of North Carolina Health Care System and the UNC School of Public Health conducted a study that illustrates that, on average, health care providers spend less than 10-seconds scrubbing their hands.

“This is important information that should not be dismissed. The parallels that can be drawn between these hygiene regimens speak volumes about the likelihood of a patient realistically complying with a 60-second eyelid scrubbing regimen,” Witham said. “We developed this practically non-irritating formula in an effort to increase patient compliance. What good is served by recommending a regimen that patients will not adhere to?”

OCuSOFT, Inc. specializes in ophthalmic research, development and supply to ophthalmologists and optometrists. They address clinical needs through well-researched and technological solutions, while improving patient compliance.

For a free sample of OCuSOFT(R) Lid Scrub(TM) PLUS, click: For more information about the company and their products, visit: .

All trademarks acknowledged.

[tags]OCuSOFT Lid Scrub, ophthalmic research, development and supply to ophthalmologists, Advanced Vision Research advertisement[/tags]

alli poopy pants

Networks Reject ‘alli™…Poopy-In-Your-Pants’ Commercial from Rival Diet Pill Distributor, Generix Laboratories

Now millions can flock to YouTube, Google(TM) and Yahoo!(R) to see “disgustingly” funny advertisement

SALT LAKE CITY, Utah — Network executives from ABC, NBC and CBS seem to have lost their sense of humor when it came to broadcasting what’s affectionately been dubbed the “alli… Poopy-In-Your-Pants” ad from rival diet pill distributor Generix Labs, makers of Leptopril(TM).

“I can’t believe they all rejected our commercial,” said Generix spokesperson Gina Gay. “The ad is funny. Really funny. Most everybody laughs when they see it, except the network executives and probably alli’s distributor GlaxoSmithKline.”

“Sure, it depicts someone soiling her pants, what we affectionately call an ‘alli accident,’ but that’s what can happen when people take alli. It says as much on the website and in the alli book. And while the networks are willing to take GSK’s money to run positive ads about alli, they seem disinclined to offer the public the other side of the story.”

alli poopy pants “What ticks me off most,” continued Ms. Gay, “was the letter we received from CBS and its official Program Practices Commercial Clearance Report, which stated: ‘We believe that the extended discussion and depiction of excrement fails to meet a premium standard of good taste and may offend a significant portion of our audience.’ Who are they kidding? At least our ad makes people laugh.”

Rather than argue with the networks, Generix decided to put their “alli accident” ad on YouTube, Google Video and Yahoo Video.

“With network advertising rates soaring while viewership is declining, placing our ‘alli… Poopy-In-Your-Pants’ ad online turned out to be a smart marketing decision,” said Ms. Gay. “We’re actually getting a lot more response from the Internet than we would have gotten on prime time TV, and for a lot less money.”

The “alli… Poopy-In-Your-Pants” commercial can still be seen on YouTube (, Google(TM) Video ( and Yahoo!(R) Video ( by searching “alli poopy pants.”

alli(TM) is a trademark of GlaxoSmithKline. All other trademarks acknowledged.

[tags]Generix Laboratories, alli poopy pants, Leptopril diet pill, rejected TV commercials[/tags]

B2B Marketing Writer and SEO Expert Dianna Huff to Speak at Yankee IABC Seminar

Renowned Business Communicator – Ann Wylie – to Headline Yankee Chapter of International Association of Business Communicators Spring Line-Up

BOSTON, Mass. — The Yankee Chapter of International Association of Business Communicators (Yankee IABC) today announced its spring line-up. These business events run the spectrum from overall communications strategy and planning to the more specific technical strategies around business communications.

In the first event, B2B marketing writer and SEO expert Dianna Huff will provide the information you need to take your website to the next level. SEO (Search Engine Optimization) Simplified: 7 Tips for Communicators, takes place on Wednesday, March 28, 2007 from 11:30 a.m. to 2:00 p.m. at the LaCava Center at Bentley College, 175 Forest Street, Waltham, MA 02452. This in-depth course will help you learn: 1) The top three strategies needed to rank well in search engines, 2) PR and new media tactics that boost rankings and leads, and 3) How to write content that gets prospects to take action. We’ll be giving away copies of Huff’s new e-book, Turning Clicks into Leads Through Search Engine Optimization, as door prizes.

On Thursday, April 12, 2007 from 7:30 a.m. to noon, Yankee IABC will host A Half-Day of Creativity with Ann Wylie at The Wellesley College Club, 106 Central Street, Wellesley, MA 02181. Award-winning business communicator Ann Wylie will combine two of her most popular seminars for the Yankee Chapter: Make Your Copy More Creative and Open the Creativity Tool Box. You’ll learn how to grab your readers’ attention and leave a lasting impression by borrowing techniques from fiction writers to make your non-fiction business copy more compelling. You’ll also receive tips on how to break creative block, harness your muse and come up with original approaches for the same old story.

Finally, on Tuesday, May 15, 2007, at the Courtyard Boston Foxboro, Foxboro, MA, Yankee IABC will present Engaging Managers to Become Great Communicators: A Case Study. Organizational communicators know that, for employees, managers are the most credible, preferred source of company information. As such, managers are well-suited to engage employees around company priorities. But how do you first engage managers? Textron Inc., a $12 billion multi-industry company in Providence, has successfully completed a pilot manager communication program. Come hear about the steps they took… and the results. Presenters: Karen Papa, senior vice president, communications, Textron Financial, and Mary Hettinger, president, Beyond Words.

For more information on any of these events, please go to

About Yankee IABC
Yankee IABC, a chapter of the International Association of Business Communicators, connects professionals across all communication disciplines to inspire individual growth and overall industry excellence. Spanning five New England states, our members have easy access to a vast array of communications resources and networking opportunities. For more information, please visit

[tags]Yankee IABC seminar, SEO expert Dianna Huff, Business Communicator Ann Wylie, Boston business events, International Association of Business Communicators[/tags]

Street Attack Partners with YFonGlobal to Launch Network Platform for Online Community Management

BOSTON, Mass. — Boston-based alternative marketing agency Street Attack and YFonGlobal of Washington, DC are excited to announce a strategic partnership that will utilize Street Attack’s concept and YFonGlobal’s technology to launch PromoNet, a network platform that will act as an online community management system. PromoNet will offer MySpace-like features while focusing on the management of specialized online grassroots communities that cater to specific interests.

“We are a very complementary team. Street Attack is designing the way users will use the system-and YFonGlobal will be delivering the functionality defined by Street Attack, based on their design. This means that the application is being designed by those who will use it, so we know the requirements will be spot-on,” said Marian Sabety, CEO of YFonGlobal.

Street Attack will also be the first to utilize PromoNet to support Street Attack’s own online community and grassroots marketing initiatives. Street Attack will name this PromoNet-supported community The Switchboard, and plans to launch in October 2006. “Street Attack is providing the people who will authentically connect themselves to communities that share their interests and YFonGlobal is providing the necessary tools and technology to allow the members to communicate, complete tasks, and influence each other,” says Luke Garro, Director of Network Development at Street Attack.

The new network platform’s foundation will integrate a single online platform and interactive file sharing into one sophisticated online community with advanced functions such as pod casting, video posting, and VoIP calling. Street Attack and YFonGlobal will be presenting the platform as a tool for companies and organizations to develop and manage online communities that promote interactive communications, with extensive file sharing, collaboration, and grassroots networking.

From a marketing standpoint, the system will revolutionize how companies execute and monitor their online and grassroots marketing initiatives and manage their online communities. From a user standpoint, it will provide a platform for online networking and community participation that can be likened to MySpace, but with a unified mission that focuses on a particular interest or goal. Terry Lozoff, Managing Director of Street Attack says, “This technology takes the concept of an online community, gives it real purpose and functionality for both users and administrators, and allows people to truly harness the power of a grassroots network.”

About Street Attack
Since 2001, alternative marketing agency Street Attack has been a connector for people, ideas, and brands. From its internal structure to its strategic approach, Street Attack continues to honor its promise to engineer and execute authentic marketing and lifestyle communication programs that relate to what’s going on now. Street Attack provides services such as experiential, online, viral, and grassroots marketing programs, alternative media placement, and design and branding. For more information about Street Attack, visit .

About YFonGlobal, LLC
YFonGlobal, a Washington D.C.-based company, provides Internet media and IP/VoIP services such as carrier class 5-level IP network services, retail VoIP services such as PC-to-PC, PC-to-Phone, traditional Phone-to-Phone, and Calling Card telephony services under private brand programs. For more information about YFonGlobal, LLC, visit .

NEWS SOURCE: Street Attack
[tags]Street Attack, YFonGlobal, PromoNet, The Switchboard[/tags]

Soundrangers Online Sound Library Expands its Interactive Sounds Selection

SEATTLE, WA /Advertising Industry Newswire/ — Soundrangers (, founded in 1998, from the beginning took a unique approach to the field of royalty-free sound effects and music. Soundrangers was the first to specialize in creating sounds specifically for interactive media, such as websites and video games, and making them available for purchase and download over the internet. As an industry leader, Soundrangers continues to innovate, being the first to have a large catalog of real world sounds, also designed and optimized for use in interactive media.

With the additions of Sports, Tools, Nature Ambiences, Weapons, Audience Reactions and many more real world sounds, Soundrangers has become a one-stop virtual sound design tool. Within moments users can audition and download all the sound elements needed to complete almost any project. With real world sounds, user-interface sounds and royalty-free music available and ready for immediate use, developers can easily add sound to an interactive project with full confidence that it will work and sound great. This can add a level of creativity and sonic quality matched only by hiring a world class sound designer knowledgeable in interactive media. With short production cycles and limited budgets Soundrangers can really help complete a project on time with professional results.

Soundrangers actively works on major release video games, making this knowledge and experience available to its users through its online sound library. The Soundrangers sound library isn’t just an online distribution of sound libraries that have been in use for decades. The sounds are all original and newly created from the ground-up specifically for interactive media.

Web designers, game developers and software makers know that high quality sound can help distinguish their products in the competitive high-tech and entertainment industries. However, trying to find or create sound that will work with the unique demands of interactive media, especially within tight budgets, can be a challenge. That’s where Soundrangers’ unique catalog and website can help.

Soundrangers is a Seattle-based company that creates all original sound effects and royalty-free music optimized for interactive media, and sells these sounds via their website Soundrangers has also been creating custom sound design and music content for clients such as Postopia, Nickelodeon, Cartoon Network, Electronic Arts, Activision, Microsoft Game Studios, Compaq, Hewlett-Packard, Discovery Channel and Nintendo.

For more information, visit or contact Barry Dowsett, 1-206-352-8818 or

News Source: Soundrangers