Advertising Industry Newswire

Product Launches: -- EnergyCAP®, the leading utility and energy management platform, today announced the launch of Watts Chat, the first generative AI capability built on the Watts AI engine. Watts Chat gives energy, sustainability, facilities, and finance teams natural-language access to their own utility data-delivering fast, accurate answers grounded in the audited, financial-grade data their organizations have relied on for decades.

Product Launches: -- Wicked West Productions, Inc. announces the launch of The International Collectors Tariff Ball, a unique soccer ball that offers disappointed World Cup fans an inexpensive and satirical way to vent their frustrations with a World Cup that is off limits to so many of its loyal supporters. The International Collectors Tariff Ball features tariff percentage numbers including 39, 15, and 145 printed in white, yellow and red on the black pentagons of the ball's classic black and white design; it also repeats the phrase, "Level the Pitch," across the white hexagons.

Product Launches: -- Dr. Martin W. B. Jarvis OAM CM, Ph.D., has published a new historical novel titled "The Other Bach: The Mysterious Magdalena Wilcke" (ISBN 978-1834380001; released through Tellwell Publishing, May 2026), which explores the life of Johann Sebastian Bach's second wife, Anna Magdalena Wilcke.

Product Launches: -- With West Coast architectural fees climbing to historic highs, standard residential design services are rapidly becoming cost-prohibitive for middle-class homebuilders. In a direct bid to dismantle this financial bottleneck, California-based manufacturer Sierra Log and Timber today announced the rollout of a flat-rate $950 custom 3D architectural drafting program.

Product Launches: -- "Rings of Saturn: Enemy Within" (ISBN: 978-1834380247), released March 27, 2026, through Tellwell Publishing, is a new military science fiction novel by pilot and flight instructor David Brandon. The book launches into a cultural moment marked by renewed global interest in UAP (Unidentified Anomalous Phenomena), government transparency discussions, and science fiction storytelling inspired by aerospace and extraterrestrial themes.

Product Launches: -- Ling, the language learning platform offering courses in more than 70 languages, today announced the launch of its complete Macedonian language course, now available globally on web, iOS, and Android. The course features professionally recorded audio from native Macedonian speakers throughout the curriculum, supporting authentic pronunciation and listening comprehension.

Advertising NEWS: -- Video production using AI has completely evolved since the early days when users created random video clips based only on a text prompt. Nowadays, users are calling for consistent quality, improved control, and fast turnaround times, making these types of previously available tools irrelevant. The HitPaw Edimakor new version 5.0.0 addresses this demand by providing comprehensive solutions (new features).

Advertising NEWS: -- Informative Research (IR), a leading technology provider of data-driven credit and verification solutions for the lending industry, today announced that Craig Leabig, Senior Vice President of Marketing, has been named a 2026 Marketing Leader by HousingWire. The award recognizes influential marketing executives who have transformed brands and driven measurable business results across the housing economy.

Advertising NEWS: -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named a 2026 HW Marketing Leader by HousingWire. The HW Marketing Leaders award recognizes the people behind the strategies, campaigns and brand decisions shaping housing finance. Dodd is one of 70 honorees named to the 2026 class.

Advertising NEWS: -- Down Payment Resource (DPR),the housing industry's leading technology for connecting homebuyers with homeownership programs, today announced that Melinda Harris, vice president of marketing and communications, has been named a 2026 HW Marketing Leader by HousingWire. Each year, HousingWire's HW Marketing Leaders program recognizes the executives shaping how housing finance companies communicate, compete and grow. Harris is among 70 honorees selected.

Advertising NEWS: -- Class Valuation, a leading real estate appraisal management company (AMC), announced today that Holly Shipley, head of marketing, has been named a 2026 HW Marketing Leader by HousingWire. The HW Marketing Leaders award recognizes the people behind the strategies, campaigns and brand decisions shaping housing finance. Shipley is one of 70 honorees named to the 2026 class.

Advertising NEWS: -- FirstClose™, a leading fintech provider of data and workflow solutions for mortgage and home equity lenders nationwide, announced today that David Bolin, vice president of marketing, has been named a 2026 HousingWire Marketing Leader, recognizing his strategic vision, measurable business impact and ability to translate complex lending technology into compelling market narratives.

Advertising NEWS: -- Dark Matter Technologies (Dark Matter®), an innovative leader in mortgage technology, today announced that Wes Horbatuck, senior vice president of marketing, has been named a 2026 HW Marketing Leader by HousingWire. The award recognizes marketing executives across the housing finance industry who have demonstrated measurable impact, strategic leadership and excellence in execution over the past 12 months.

Product Launches: -- SnapFresh from Ningbo Winbay Technology Co., Ltd. unveiled its 2026 40V 17-inch Brushless Cordless Lawn Mower as part of the brand's latest outdoor power equipment lineup, offering homeowners a gas-free lawn maintenance solution with cutting performance comparable to a traditional 150cc gas mower. The mower is currently available on Amazon.

Product Launches: -- OptiFunder today announced the launch of OptiExchange, a partner network designed to connect mortgage lenders with a curated ecosystem of technology providers, warehouse and capital partners, and service solutions across mortgage lending.