Tag Archives: Laura Winn

Laura Winn, VP client solutions for CMI

CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

Laura Winn, VP client solutions for CMIATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla. As part of the TMRE’s “Brand Insights” track, Winn and DiCarlo will discuss the importance of the “honeymoon period” within the customer lifecycle.

While every interaction with a brand ultimately helps or hinders customer loyalty, the “honeymoon period” is the most exciting time for the brand and the customer. This getting-to-know-you stage offers numerous opportunities to gain or lose a customer and set them on a path to a higher lifetime value.

Fidelity Investments is dedicated to delivering the best customer experience during the critical first 100 days of a new customer’s lifecycle, and evaluating how each touch-point impacts a customer’s loyalty and lifetime value.

Winn and DiCarlo will talk about how new research has helped Fidelity Investments:
* Immerse in the early customer lifecycle from the customer’s point of view – over time and using technology.
* Investigate the average experience, but pay special attention to the outliers to identify the highest likelihood to build or undermine loyalty.
* Engage stakeholders to equip the organization to make changes to deliver a compelling, differentiating customer experience.

With more than 136 sessions and more than 170 speakers, TMRE attendees will gain access to the most comprehensive set of industry perspectives from insights leaders across the globe. Download the full agenda here (requires log-in): http://www.iirusa.com/research/download-brochure.xml .

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Laura Winn at CMI

CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility for managing and developing key accounts across research solutions, as well as product development, and thought leadership.

The promotion is in recognition of Winn’s demonstrated commitment to innovative research approaches, her recognized status as a thought leader in traditional and digital ethnographic research, and her ability to answer clients’ strategic business questions.

This expanded role allows Winn to focus more heavily on research insight and strategic recommendations at the account level, moving beyond project execution to add greater value to the organization.

“Laura’s new role will enable her to work with a broad mix of clients to deliver on CMI’s commitment to research that drives results,” said Ellen Mowbray, senior vice president, business strategy for CMI. “She is exceptional at developing and utilizing new approaches, such as our advanced immersive suite, to help companies get to know their customers in deeper ways. Laura’s background in cultural anthropology enables her to identify and articulate key insights in ways that easily translate to strategic business objectives.”

Winn has been with CMI for nine years, during which time she has been a featured speaker and author for numerous industry organizations, including the American Bankers Association, LIMRA, and the Pharmaceutical Marketing Research Group (PMRG). She has also been published in a number of publications, including the Medical Group Management’s Connexion, Quirk’s Market Research Review, and Medical, Marketing and Media.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.

For more information about CMI, visit http://www.cmiresearch.com .

Laura Winn of CMI

2011 ABA Marketing Conference event: See Your Customers Through an Ethnographic ‘Lens on Life’

BALTIMORE. Md. /Advertising Industry Newswire/ — At the 2011 ABA Marketing Conference, Laura Winn, qualitative research manager and ethnographer for CMI – a full-service marketing research company – will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods.

In “See Your Customers Through an Ethnographic ‘Lens on Life,'” Winn will explain how financial services companies can discover a comprehensive view of individuals’ lifestyles, behaviors and attitudes through a well-designed ethnographic research program.

Where: ABA Marketing Conference, Marriott Baltimore Waterfront in Baltimore, MD. When: Monday, September 19, 2011; 10:15 – 11:45 a.m.;
Speaker “Meet and Greet” Spotlight from 12:30 – 1:00 p.m.

CMI’s Winn will share case studies from financial institutions and other industries to demonstrate the valuable benefits of ethnography:
* Deepen your understanding of how and when you can accomplish strategic marketing research initiatives with ethnography.

* Based on specific business issues in financial services, learn tips for customizing the ethnographic approach.

* Witness how financial institutions bring their customer segments to life, develop and test new products, and improve marketing strategies and sales communication as a result of ethnographic insights.

ABA’s Marketing Conference provides insights on marketing in the financial industry. ABA represents banks of all sizes and charters, and is the voice for the nation’s $13 trillion banking industry and its 2 million employees.

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit http://www.cmiresearch.com .