ATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla. As part of the TMRE’s “Brand Insights” track, Winn and DiCarlo will discuss the importance of the “honeymoon period” within the customer lifecycle.
While every interaction with a brand ultimately helps or hinders customer loyalty, the “honeymoon period” is the most exciting time for the brand and the customer. This getting-to-know-you stage offers numerous opportunities to gain or lose a customer and set them on a path to a higher lifetime value.
Fidelity Investments is dedicated to delivering the best customer experience during the critical first 100 days of a new customer’s lifecycle, and evaluating how each touch-point impacts a customer’s loyalty and lifetime value.
Winn and DiCarlo will talk about how new research has helped Fidelity Investments:
* Immerse in the early customer lifecycle from the customer’s point of view – over time and using technology.
* Investigate the average experience, but pay special attention to the outliers to identify the highest likelihood to build or undermine loyalty.
* Engage stakeholders to equip the organization to make changes to deliver a compelling, differentiating customer experience.
With more than 136 sessions and more than 170 speakers, TMRE attendees will gain access to the most comprehensive set of industry perspectives from insights leaders across the globe. Download the full agenda here (requires log-in): http://www.iirusa.com/research/download-brochure.xml .
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.
CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .