Thursday, November 20, 2008
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Market Research - Trends and market research studies about business, entertainment and technology sectors

 
Most Popular Stories in This Category:
  • New State-of-the-Art Testing Facility Serves Up Consumer Food Strategy
  • Market Research: IPTV, Streaming Entertainment Industry Will Generate $70 Billion Over Six Years
  • Market Research: Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecom
  • Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report
  • Insight Research: Worldwide Telecom Industry Growing Ten Percent Annually, Revenues Expected to Reach $2.7 Trillion by 2013
  • Ballantine Releases Holiday 2007 Direct Marketing Industry Report
  • Market Research: Telecom IT Spending to Exceed $46 Billion in 2008
  • Market Research: Corporate Phone Bill Will Hit $133B in 2008
  • Direct Mail Format Report 2008 Released by Ballantine Corporation
  • Market Research: Copper Bonding Products for Telecommunications Will Grow Carrier Ethernet and Wireless Backhaul Markets
  • Market Research: Eularis Analyzes Pre-Launch Brand Planning with New Pharma Industry Report

    Mon, 17 Nov 2008 22:17:41 -0800 PST
    by CarlyZ

    NEW YORK, LONDON, TOKYO — In today’s environment, Pharmaceutical companies find themselves in a bind. Drug launches used to be able to achieve high sales and profits - until recently. Every Pharma company today is hoping to achieve their own immediate winners, the drugs that are successful right from the start and provide years of [...]

    Market Research: Location Based Services Spending in 2008 Tops $1.6 Billion

    Tue, 11 Nov 2008 18:48:39 -0800 PST
    by CarlyZ

    BOONTON, N.J. — The worldwide market for location-based telecommunication services is expected to exceed $1.6 billion in 2008 as an ever increasing number of cellular and other wireless carriers provide customized services based upon a location-awareness of their end-users. According to a new market research study from The INSIGHT Research Corporation (www.insight-corp.com), location-based telecommunication [...]

    Market Research: Telecomm Future Remains Bright Despite Potential Threats to Network Integrity

    Thu, 23 Oct 2008 01:03:26 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Despite perturbations in global financial markets, worldwide telecommunication industry revenues are predicted to continue growing at a healthy eight percent over the next five years, according to a new market analysis study from INSIGHT Research Corporation. Telecommunications revenue, including narrowband and broadband landline, wireless and cellular services, as well as Internet communications [...]

    Market Research: Local Expertise and Sound Operational Plans Key to Success in Emerging Markets

    Wed, 08 Oct 2008 19:04:52 -0700 PDT
    by CarlyZ

    NEW YORK, N.Y. — Emerging markets offer increasing growth of purchasing power and greater opportunities for establishing market leadership, as long as investors have local expertise and sound operational plans, according to an international survey of senior business executives launched today by global business performance consultancy, McKinney Rogers. The research report, called “Investing in the [...]

    Research: New Survey Provides Insights from Users of Over 80 Restaurant POS Systems

    Tue, 30 Sep 2008 21:30:45 -0700 PDT
    by CarlyZ

    HOUSTON, Texas — RestaurantOwner.com, a membership website for independent restaurant operators, has released, on their website, the results of a detailed survey of their members’ experiences with their current point of sale systems. Over 1,100 individual independent operators participated and provided detailed feedback on over 80 different POS systems. Choosing a point of sale system [...]

    Market Research: Telephone Companies Ready to Offer Green Services Promoting Environmental Improvements

    Fri, 26 Sep 2008 16:13:53 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Telephone companies, ISPs, and cellular phone carriers can bring to bear an expansive array of technologies and services to aid consumers and enterprises in improving the environment while generating over $1 trillion in new industry revenue over the next five years, according to a new market research study from The INSIGHT Research [...]

    Eularis Releases First-Ever Study on ROI of Pre-Launch Named Patient Programs

    Tue, 16 Sep 2008 21:36:57 -0700 PDT
    by CarlyZ

    NEW YORK, N.Y. — Eularis today announced the release of a first-ever study on the ROI of named patient programmes (NPP), also known as compassionate use programs. The paper, “Implementing a pre-launch named patient programme - evidence of increased market share,” provides pharmaceutical companies with insight and mathematical justification into the cash market share and [...]

    Market Research: Spending on Telecommunications Private Line Services to Hit $40.6B in 2008

    Mon, 08 Sep 2008 17:54:17 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — The $40 billion private line services market is posting solid growth for a third straight year, says a market analysis study from INSIGHT Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also [...]

    Market Research: Mobile Content Tools Market to Top $8 Billion in 2008

    Wed, 27 Aug 2008 18:02:17 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Music and electronic game publishers, television broadcasters, video production companies, content aggregators, and telecommunications carriers worldwide are expected to spend more than $8 billion on the tools needed to create, edit, manage, and load various forms of content onto mobile devices by year-end 2008, according to a new market research study from [...]

    Market Research: Telecommunications Gateway Market Now Showing Solid Growth

    Thu, 31 Jul 2008 20:16:36 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Total worldwide sales revenue for telecommunication gateways and session border controllers is expected to increase at a compounded rate of nearly 13 percent over the next five years, says a new market study from INSIGHT Research. This specialized equipment enables traditional phone networks to interconnect with next generation network services that make [...]

    Market Research: Investing in Workforce Seen as Top Weapon in Fighting Recession for North American Business Leaders

    Thu, 24 Jul 2008 17:30:26 -0700 PDT
    by CarlyZ

    NEW YORK, N.Y. — North American business leaders believe that putting their faith in developing the skills and abilities of their workforce is the best way to reduce an organization’s exposure to the risk of recession, according to an international survey of senior business executives launched today by global business performance consultancy, McKinney Rogers. With [...]

    Market Research: New Devices Move Internet Videos Off PCs and Into Homes, Changing TV Forever

    Wed, 23 Jul 2008 21:07:08 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Until recently, there has been a chasm between PC video and home television viewing. A welter of devices, however, will soon be bridging that divide and will bring Internet video onto the home screen-forever changing the economics of home entertainment, says a new market research study released by the INSIGHT Research Corporation. [...]

    Branded Pharmaceutical Companies Can Expect to See Sales Drops of up to 70 Percent After Patent Expiration from Generic Competition

    Mon, 14 Jul 2008 20:43:41 -0700 PDT
    by CarlyZ

    NEW YORK, N.Y. and TOKYO, JAPAN — Branded Pharmaceutical companies are painfully aware of the astronomical growth of Generics competition. By the end of this year, Branded drug patents accounting for sales of more than $80 Billion will expire, resulting in major losses in company profits. In the United States, the Generics Industry claims more [...]

    Market Research: Telecom Industry Stands to Make $1 Trillion over 5 Years Promoting Environmentalism

    Wed, 25 Jun 2008 23:25:34 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Carriers and other providers in the global ICT (information and communications technology) industry can bring to bear an expansive array of technologies and services to substantially improve the environment while generating over $1 trillion in new industry revenue over the next five years, according to a new market research study from The [...]

    Market Research: Ballantine Corporation Releases 2008 Direct Mail Control Report

    Wed, 18 Jun 2008 23:04:54 -0700 PDT
    by CarlyZ

    WAYNE, N.J. — The Ballantine Corporation, a full service direct mail production company, announces the release of their 2008 direct mail control report that analyzes what’s working and what’s not for direct mail formats. In January of this year, Ballantine (www.ballantine.com) surveyed their clients and marketing contacts and compiled a list of direct mail formats [...]

    Market Research: Optical Networking Equipment Sales to Top $120 Billion

    Fri, 13 Jun 2008 15:44:03 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Annual sales of optical networking equipment worldwide are forecasted to increase at a compounded rate of nearly seven percent, growing from $17.8 billion in 2008 to $24.7 billion in 2013 as carriers begin upgrading their long haul and metro networks to handle increases in image-based traffic, says a new market research report [...]

    Market Research: Healthcare Industry Spending on Telecom Services Hits $55 Billion Over Next Five Years

    Thu, 29 May 2008 23:33:31 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — The hospitals, physicians, pharmaceutical companies, and insurance providers that make up the $2.3 trillion US healthcare system will be spending $55 billion on telecommunications services over the next five years, says a new market research study released by the Insight Research Corporation. According to the market analysis study, spending by the US [...]

    Market Research: Hispanics and Other Ethnic Markets Will Spend $60 Billion on Telecom

    Tue, 08 Apr 2008 23:48:13 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — In 2008, U.S. ethnic communities will spend $59.8 billion on telecommunications services, accounting for over one-third of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. The largest minority group, Hispanics, representing 14.8 percent of the total U.S. population, will spend the most.

    New State-of-the-Art Testing Facility Serves Up Consumer Food Strategy

    Fri, 28 Mar 2008 21:21:21 -0700 PDT
    by CarlyZ

    Food Business ResourceKANSAS CITY, Kan. — Food Business Resource has moved into a new and innovative 6,000 square foot state-of-the-art facility that now allows them to provide exciting and new offerings to food-based clientele to propel their brand’s growth in the marketplace.

    Market Research: IPTV, Streaming Entertainment Industry Will Generate $70 Billion Over Six Years

    Fri, 28 Mar 2008 20:48:00 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Streaming video and music distributed across the Internet, an IPTV network, or a mobile handset will generate $70 billion in network-derived and content-derived revenue into the US markets over the next six years, according to a new market research study from The Insight Research Corporation.

    Eularis Exposes Hidden Barriers to Patient Adherence with New Pharmaceutical Industry Report

    Fri, 14 Mar 2008 18:03:15 -0700 PDT
    by CarlyZ

    NEW YORK, N.Y. and LONDON, U.K. — Costing the global pharmaceutical industry an estimated $30 billion per year and causing an estimated 125,000 deaths per year in the United States, patient non-adherence is a looming issue in the healthcare industry. Eularis has responded to this problem with a new report, available today, titled, “Ensuring Profitable Patient Adherence Programs.”

    Market Research: Corporate Phone Bill Will Hit $133B in 2008

    Thu, 14 Feb 2008 21:15:36 -0800 PST
    by CarlyZ

    Insight Research CorporationBOONTON, N.J. — Spending by businesses on wired and cellular calling will hit $133 billion by the close of 2008, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 39 percent of the corporate phone bill for telecommunication services in 2008, and is the fastest growing expense area.

    Market Research: Copper Bonding Products for Telecommunications Will Grow Carrier Ethernet and Wireless Backhaul Markets

    Wed, 06 Feb 2008 19:43:17 -0800 PST
    by CarlyZ

    BOONTON, N.J. — A new class of hardware product that bonds together multiple slower-speed copper circuits into a high-speed link promises to extend the worldwide market penetration of carrier Ethernet services as well as lower backhaul costs for wireless and DSL services, says a market analysis study from Insight Research. On a worldwide basis, carriers’ revenue from the three applications of the new copper bonding technology will sharply increase over the next five years, ballooning from $89 million in 2008 to almost $1.2 billion in 2012.

    Direct Mail Format Report 2008 Released by Ballantine Corporation

    Thu, 31 Jan 2008 00:08:46 -0800 PST
    by CarlyZ

    WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, announces the release of their 2008 Direct Mail Format Report. With the recent postage increase, deciding on effective direct mail formats is financially important to a company’s well being. That’s why the Ballantine Corporation surveyed their marketing contacts and clients and asked them what direct mail formats they plan to test in 2008 and why.

    Market Research: Telecom IT Spending to Exceed $46 Billion in 2008

    Wed, 09 Jan 2008 20:23:03 -0800 PST
    by CarlyZ

    BOONTON, N.J. — The global market for operations support systems (OSS) - the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks - will exceed $46 billion in 2008, explains a new report by Insight Research. Telecommunications industry spending for OSSes is expected to lag only slightly the forecasted growth in service revenue over the next five years, indicating that the industry is fully expecting sustainable growth in the years ahead.

    Insight Research: Worldwide Telecom Industry Growing Ten Percent Annually, Revenues Expected to Reach $2.7 Trillion by 2013

    Wed, 14 Nov 2007 17:24:31 -0800 PST
    by CarlyZ

    BOONTON, N.J. — Global telecommunications industry services revenue will reach $1.7 trillion by the close of 2008, with continued strong growth in wireless leading the way, says a new market analysis report from The Insight Research Corporation. According to the new industry market study, overall telecommunications services revenues are expected to grow at a compounded rate of nearly 10.3 percent over the next few years, reaching $2.7 trillion.

    Ballantine Releases Holiday 2007 Direct Marketing Industry Report

    Tue, 13 Nov 2007 17:52:54 -0800 PST
    by CarlyZ

    WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.

    Marketing Research: Maximizing the Bottom Line in Pharmaceutical Marketing

    Thu, 01 Nov 2007 20:58:12 -0700 PDT
    by CarlyZ

    LONDON, U.K. — Eularis is announcing the release of an update to its report, “Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line.” Originally offered in February 2007, the comprehensive report has been revised to provide pharmaceutical marketers with a competitive edge and the latest research information.

    Market Research: Residential Customers Moving to Cable Calling Means Phone Companies Lose $8B Over Five Years

    Wed, 31 Oct 2007 22:49:17 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — The top 11 cable operators continue to grab share of the residential phone markets, a move that will cost the incumbent phone companies nearly eight billion dollars over the next five years, says a new market research report from Insight Research Corp. The incumbent phone companies are expected to lose more than three million residential phone lines to cable competitors by the close of 2007 alone.

    Market Study: Service Providers Cut Application Connectivity CAPEX / OPEX Using Application Session Controllers

    Mon, 15 Oct 2007 18:29:26 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — According to a new white paper by Insight Research, Application Session Controllers (ASCs) are an important new approach to providing efficient and cost-effective application connectivity, application/session call control and the ability to mediate application mash-ups in a mixed networking environment.

    Market Research: Consumers Adopting Dual Mode Phones for Fixed Mobile Convergence While Enterprises Lag

    Tue, 02 Oct 2007 16:32:01 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — Led by consumer demand, fixed mobile convergence (FMC) is taking off around the world, even as businesses watch from the sidelines, says a new study from Insight Research. According to the new market research report, over the next five years FMC will generate more than $35 billion in revenue for service providers and hardware vendors.

    Market Research: Peer-to-Peer and File Sharing Services Revenue Will Reach $28 Billion Over Five Years

    Wed, 22 Aug 2007 15:32:16 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — According to a new market research study from The Insight Research Corporation, the worldwide market for peer-to-peer and file sharing services is expected to generate $28 billion in revenue for carriers and ISPs over the next four years. An ever increasing number of cellular and wireline service providers are offering legitimate file-sharing and downloading services geared to the requirements of their end-users.

    Market Research: Wireless Backhaul Driving Demand for Private Line Services

    Fri, 03 Aug 2007 15:10:27 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — The $40 billion private line services market is posting solid growth for the second year in a row, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.

    Market Research: Presence-Based Services Will Reach Nearly $23 Billion in 2007, Says Insight Research Corp.

    Fri, 27 Jul 2007 20:36:11 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — The worldwide market for presence-based telecommunication services, including Instant Messaging (IM) and Push-to-Talk (PTT), is expected to reach nearly $23 billion in 2007 as an ever increasing number of cellular and wireline carriers provide customized services predicated upon the availability of their end-users.

    Market Research: Location Based Services Spending in 2007 Nearly $1.5 Billion

    Sat, 14 Jul 2007 00:14:22 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — According to a new market research study from The Insight Research Corporation, the worldwide market for location-based telecommunication services is expected to reach nearly $1.5 billion in 2007 as an ever increasing number of cellular and other wireless carriers provide customized services based upon a location-awareness of their end-users.

    Market Research: Carrier Ethernet Market Expected to Reach $1.4 Billion

    Tue, 19 Jun 2007 18:48:32 -0700 PDT
    by CarlyZ

    BOONTON, N.J. (Advertising Industry Newswire) — The Carrier Ethernet market is expected to grow from $1.4 billion in 2007 to nearly $6 billion in 2012, according to a new market research study from The Insight Research Corporation. With metro-area Ethernet services now available from virtually all major data service providers and wide-area Ethernet about to get a shot in the arm from the dominant carriers, the market is poised to take off.

    Market Research: More than $1 Billion Being Spent on Consumer Video Telephone Services

    Wed, 13 Jun 2007 23:14:55 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — The market for residential video telephony services is expected to break the billion dollar barrier for the first time this year, as an increasing number of households as well as individual cell phone users around the world start making video phone calls. According to the study, nearly $1.1 billion will be spent on residential video telephony services worldwide in 2007, according to a new market research study from The Insight Research Corporation.

    Market Research: To Stay Profitable Telecom Providers Will Outsource More Than $1 Trillion over Five Years

    Wed, 06 Jun 2007 14:12:13 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — With increased competition and lower-margin products cutting into their profitability, wireline and wireless carriers will be spending nearly $1.4 trillion over the next five years on outsourced services in order to reduce costs, says a new market research report from Insight Research Corp. By the close of 2007 alone, wireline and wireless carriers will be spending more than $198 billion on outsourced services worldwide.

    Market Research: Wireless Enterprise Applications Will Generate $66 Billion Over Five Years

    Thu, 03 May 2007 17:02:33 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — The transformation of various enterprise applications from fixed to mobile access technology will generate more than $66 billion in carrier service revenue over the next five years, says a new market research report from Insight Research Corp.

    Market Research: Cable TV Operators Targeting Small Business Phone Customers Means Phone Companies Lose $4 Billion

    Wed, 04 Apr 2007 17:08:18 -0700 PDT
    by CarlyZ

    BOONTON, N.J. — The top 20 cable operators are ramping up to grab a slice of the lucrative small business phone market, a move that could cost incumbent phone companies more than four billion dollars over the n