Category Archives: Market Research

Market Research – Trends and market research studies about business, entertainment and technology sectors

Market Study: Changing Consumer and Business Purchase Patterns, 2014-2019

Telecom Buying

DURANGO, Colo. /Advertising & Marketing News/ -- NEWS: Overall U.S. spending on telecommunications is expected to increase nearly two percent from $422B this year to $456B in 2019, though such modest growth masks the cavernous disparities between business versus consumer outlays across more than 19 different hardware, software, and service segments tracked in this new market research study from The Insight Research Corporation.

Insight Research's market analysis study, "US Telecom Buying: Changing Consumer & Business Purchase Patterns, 2014-2019" tracks consumer versus business spending across four broad areas: hardware, software, managed services, and connectivity. Each broad area is further segmented.

For example, in terms of hardware, and more specifically cell phones, business purchasing will grow nearly 16 percent over the forecast period while consumers spending on this type of hardware will decline at an even faster rate. Another example, taken from the realm of mobile device applications software sales, posits business spending will grow at a 20 percent rate over our forecast period, while consumer spending will grow only in the mid-single digits.

For example, connectivity spending by business versus consumer is further divided into cellular voice; cellular data; cellular data cards; cellular routers and gateways; wireline voice, wireline WANs; DSL high-speed Internet connectivity; fiber high-speed Internet connectivity; and cable high-speed Internet connectivity. As another example, within the broad area of managed services, spending by business versus consumer is further segmented into M2M services; unified communications services; and managed hosting and co-location services.

"The very wide disparities in projected spending growth that we found when looking at consumer and business buying trends across more than 19 different telecommunications categories came as quite a shock," says Robert Rosenberg, President of Insight Research.

He adds, "Our research left little doubt in our minds that the carriers, their software developers, and their equipment suppliers are going to put ever greater amounts of their development budgets into areas that meet the needs of businesses."

An excerpt of this enterprise telecommunications services market research report, table of contents, and ordering information are http://www.insight-corp.com/reports/buying14.asp .

This 153-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695.

Visit our website - http://www.insight-corp.com/ - or call 973-541-9600 for details.


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Market Research - Strategic Data Services for US Businesses

Market Research – Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018

Market Research - Strategic Data Services for US Businesses

According to a market research study announced this month from Insight Research Corporation, the study projects that the aggregate market for a key group of data services will grow two to three times the rate for basic transport services over the next five years. Insight’s newly-released market analysis report, “Strategic Data Services for US Businesses: IP VPNs, Ethernet, Cloud, and Hosting Services, 2013-2018″ includes full segment details for U.S. wireline data services, including IP applications services in the cloud such as infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS).

Fran Caulfield, Research Director for Insight Research, said: “The groups of telecommunications services we’ve identified are fast becoming a growth engine for businesses of all types, and supplying these services to U.S. businesses will give a shot in the arm to U.S. telecommunications suppliers.”

With many voice and legacy data services declining, these advanced strategic services represent the highest growth areas for telecom services targeted to U.S. businesses. Advanced strategic services include business broadband, IP VPNs, Ethernet, IP applications in the cloud, and hosting services.

In addition to the revenue forecasts for IP-VPNs and Ethernet market segments, unit forecasts are provided for various data port speeds, ranging from 1 Mbits per second to 10 Gbits per second.

“These data applications are strategic in the sense that they are driving exponential traffic growth onto corporate networks and supplying advanced services such as IP applications in the cloud. Ethernet access to these cloud-based applications is the future, and service providers need to make the strategic choice to focus their investments and resources on this growth segment,” Caulfield concluded.

An excerpt of this market research report, table of contents, and ordering information are online at http://insight-corp.com/reports/wirelinedata13.asp .

The report is available immediately in electronic format (PDF) and can be ordered online. Visit our website at http://www.insight-corp.com/ or call 973/541-9600 for details.

Overview:

Advanced Strategic Services Summary

Advanced strategic services are a collection data services aimed at businesses that Insight’s research suggests are “strategic” to US carriers because they have become the key revenue-generators. These major revenue-generating services include:

· Business Broadband (BB);

· Internet Protocol -Virtual Private Networks (IP-VPNs);

o >=1 Gbit/s

o 100 Mbit/s – 1 Gbit/s

o 10 Mbit/s – 100 Mbit/s

o <10 Mbit/s

· Ethernet services;

o >=1 Gbit/s

o 100 Mbit/s – 1 Gbit/s

o 10 Mbit/s – 100 Mbit/s

o <10 Mbit/s

· IP application services;

o Various managed layer 3-7 capabilities

o Cloud computing [Infrastructure-as-a-Service (IaaS); Platform-as-a-Service (PaaS);Software-as-a-Service (SaaS)]; and

· Hosting services.

The advanced strategic services we identify in this study are a collection of independent data services that ride atop wireline networks and which businesses use to access their various on-line business applications. In our report we are positioning advanced strategic services as a subset of the broader wireline services category, which includes voice, data, and video services. (Continued … see executive summary.)

Market Segmentation:

Business Broadband Subs
Business Services Revenues
Voice
Data
Video
Business Data Services Revenues
Broadband
Dedicated IP
Private Line
Frame Relay
Advanced Strategic
Advanced Strategic Services Revenues by Service
IP VPN
Ethernet
IP Application
Hosting
IP VPN Services Revenues by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port
Ethernet Services Revenues by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port
IP Application Services Revenues
Infrastructure-as-a-Service (IaaS)
Platform-as-a-Service (PaaS)
Software-as-a-Service (SaaS)
Hosting Services Revenues
IP VPN Ports by Access Speed
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
Ethernet Ports
>=1 Gbs
100 Mbps – 1 Gbps
10 Mbps – 100 Mbps
<10 Mbps port.

Pricing Information

Hard Copy Price
$ 3995
Electronic Copy Price
(PDF License Descriptions)
$ 4695 Single-User Printable PDF

$ 6995 6-Seat Printable PDF

$ 10000 Unlimited Corporate-Wide Distribution.

MORE INFORMATION: http://insight-corp.com/reports/wirelinedata13.asp .

Insight Research Corp

Market Research: Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017

DURANGO, Colo. /Advertising Industry Newswire/ — Insight Research’s newly-released market analysis report, “Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017″ says that While business spending on all telecom services is expected to grow in low single-digit percentages over the next five years, global spending on managed services is expected to grow at an annual compounded rate of 11.3 percent.

Insight Research Corp“A large percentage of business activity now depends on the Internet for everything from electronic commerce to intranet applications to customer service. These data applications are driving exponential traffic growth onto corporate networks, while increasing their complexity. Managed Services allow corporations to handle this growth, while outsourcing the most complicated elements to the skilled service provider,” says Fran Caulfield, Research Director for Insight Research.

“Service providers also win, as they grow beyond basic transport services, increase margins, and reduce churn,” Caulfield concluded.

The market research report notes that in this period of slow economic growth and reduced spending on basic telecommunications and IT services, many enterprises will find that purchasing managed services is a cost-effective alternative to increasing internal staffing. The study also predicts that US revenues associated with the managed services market will increase from $34 billion in 2013 to $51 billion in 2017.

“Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks, 2013-2017″ includes full segment details for the US, North America, Europe, Middle East and Africa, Asia and Pacific Rim, and Latin America. The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services, and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, security services, VoIP, LAN extensions, Wireless LANs, managed mobility services, hosting and cloud services.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/manserv13.asp . The 173-page report is available immediately in electronic format (PDF) and can be ordered online.

Visit our website at www.insight-corp.com or call 973/541-9600 for details.

Insight Research Corporation

Market Research: Private Line and Wavelength Services, 2013-2017

BOONTON, N.J. /Advertising Industry Newswire/ — The latest market research study from Insight Research, “Private Line and Wavelength Services, 2013-2017,” implies that the $35 billion U.S. private line services market is expected to decline one percent annually over the next five years, as the shift to packet-based services offsets demand for higher bandwidth private lines.

Insight Research CorporationPrivate lines are leased point-to-point circuits that are used for a variety of applications, including connecting enterprise locations and backhauling cell towers to mobile switching centers. The new market research study, “Private Line and Wavelength Services, 2013-2017,” provides an in-depth analysis of the U.S. market, including a study of the transition from frame relay and ATM networking to IP networks and the uplift driven by new video and data applications.

While private line revenues will decline modestly, equivalent circuit counts will continue to rise driven by cloud computing and the new video applications.

“We have reached one of those unique periods where demand is rising yet revenues are in decline. Price erosion and the shift to lower unit pricing at higher bandwidth tiers are to blame,” says Fran Caulfield, Insight Research Director.

“The need to backhaul data-intensive wireless services and increased local bandwidth for wireline data and video services will prevent significant revenue erosion for the foreseeable future,” Caulfield concluded.

“Private Line and Wavelength Services, 2013-2017″ evaluates the total private line market and segments it by local and long distance private line service revenue, wholesale and retail private line revenue, revenue by type of carrier, revenue by T1, T3 or OC-n circuit class, as well as the number of T1, T3, and OC-n private lines sold. Estimates of wavelength revenues are also provided.

A free report excerpt, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/pl13.asp . The full, 195-page report is available immediately in electronic format (PDF) and can be ordered immediately. Visit our website http://www.insight-corp.com/ for details.

About Insight Research Corp:
Insight offers market research reports unmatched in depth and quality, and custom research services designed to meet our clients’ unique needs. Our Subscription Program clients receive their choice of Insight reports and the most prompt, responsive analyst inquiry service in the industry.

Since its founding in 1990, Insight has gained a reputation for objective, thoughtful market research. Telecommunications industry analysis is our sole focus; we are in the marketplace every day evaluating information and analyzing data, providing the most current, leading-edge market assessments. By continually expanding our agenda to serve the changing needs of our clients, we have earned a reputation for unparalleled customer support.

Beth Thompson

Beth Thompson joins CMI as VP Qualitative Research for Pharma Industry Marketing Analysis

ATLANTA, Ga. /Advertising Industry Newswire/ — Beth Thompson has joined CMI as Vice President, Qualitative Research. Thompson brings a 20-year track record of successfully conducting highly complex domestic and global marketing research with a focus on the pharmaceuticals and life sciences industries. CMI Research is a leader in marketing research services and insight.

Beth ThompsonThompson commented: “I was thrilled when CMI extended the invitation to assume leadership of the qualitative team. The company has a strong reputation for providing solid approaches and impactful insights on a wide range of strategic business issues. I was especially intrigued with CMI’s approach to defining the paths customers take and then identifying the touch points and triggers that affect behavior. We uncover the real – often subconscious – critical elements that impact physicians’ and patients’ decisions whether to treat a condition and what medication to prescribe.”

“We are very pleased to have Beth leading our qualitative team,” Chet Zalesky, president and CEO of CMI. “She has earned a terrific reputation in the industry, both as a qualitative expert and a seasoned team leader.”

Thompson’s experience spans multiple industry verticals from financial services to healthcare insurance, with a particularly deep background in the pharmaceuticals and life sciences industries. She has conducted countless studies over the past two decades in pharmaceuticals, as well as in medical devices, surgical interventions and procedures, diagnostics, and biotechnology products.

Before joining CMI, Thompson managed her own qualitative consultancy for a number of years and has held senior positions leading qualitative research teams and conducting qualitative research for at Genactis, AlphaDetail, and GfK. She holds a PhD (ABD) in Political Science from Rutgers University and a BA in International Relations from the University of Michigan.

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Insight Research Corporation

Research Report: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a market analysis report announced this month from INSIGHT Research, “The global financial services industry is expected to spend just over one trillion dollars over the next five years on telecommunications services and equipment.” According to the new market study, spending on telecommunications by Wall Street companies, banks, insurance companies and others in the global financial sector is expected increase at compounded rate of 9.9 percent, growing from $135 billion in 2012 to $217 billion in 2017.

“It is difficult to over-estimate the impact that the financial services sector has had on the telecom industry, since this is the sector that has always been ready to spend to get the best,” says Insight Research President Robert Rosenberg.

The new report: “Telecom and the Financial Services Industry: Optical Networking, Wireless Networking, and the Role of Redundancy and Recovery in Financial Transactions, 2013-2017″ notes that the financial ecosystem encompasses a broad range of applications, from simple smartphone mobile transactions to complex international financial trading networks. This sector is made up of Wall Street investment companies, banks, insurance companies, and other financial institutions that have been at the forefront in pushing for the development of telecommunications systems and practices that ensure accuracy, reliability, and security.

“This sector consumes practically everything that telecom companies can offer, including: hardware, applications, connectivity, managed services, hosting services, disaster recovery, security management, backup and storage management, storage area networks-not to mention their huge appetite for wireless and wireline connectivity. The financial sector is global and fully interconnected, and that shows up on the bottom line of the carriers in a big, big way,” Rosenberg concluded.

“Telecom and the Financial Services Industry” provides revenue forecasts by type of connectivity (wireless or wireline), by telecom equipment type, by sub-sector application type (banking, stock brokering, mobile banking and trading, mobile proximity, mobile funds transfer), and by stakeholder type. Individual breakouts are organized by global region: North America; Europe, Mid-East, Africa; Asia-Pacific; and the Caribbean and Latin America.

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/financial13.asp . This 203-page report is available in Electronic (PDF) format and can be ordered online. Visit our Website, or call 973-541-9600 for details.

Insight Research Corporation

Market Research: Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research and analysis report from The Insight Research Corporation: Capital expenditures (capex) by telecommunications service providers globally is expected to increase at a compounded rate of 1.5 percent, from $207 billion in 2012 to $223.3 billion in 2017.

According to the new market research study, capex in the various global regions will be very uneven, with North America, Europe and the Latin American-Caribbean regions showing little or no growth and only Asia-Pacific and Africa continuing to make investments in telecommunications hardware and software to keep up with burgeoning customer demand for new services.

“Telecommunications and Capital Investments: Impacts of the Financial Crisis on Worldwide Telecommunications, 2012-2017″ notes that capex spending among fixed-line operators continues to decline, and the only growth in capex spending comes from the mobile operators in developing countries that continue increase their capital outlays to meet the pent up demand for service. And while demand for telecommunications services may be income inelastic and industry revenue may actually grow over the forecast period, services in every global region will nonetheless come under heavy pricing pressure as operators fight over the cost-conscious customers quite willing to delay new device purchases.

“Customers in every region are pinching pennies and the demand for advanced applications is uncertain. The confluence of these trends means a further erosion of operator margins, which in turn will affect investments into infrastructures and new technologies since funding is now more difficult to obtain,” says INSIGHT Research President Robert Rosenberg. “The difficulty in finding funding now faced by many operators will certainly slow down, if not derail, the rolling out of investments in NGNs, WiMAX, LTE, or converged services,” Rosenberg concluded.

Capital spending forecasts are provided for the U.S., Canada, UK, Germany, France, Japan, China, and India. On a per country basis, capex spending is provided for fixed lines, mobile, and broadband. Forecasts are also provided for capex allocation by equipment; plant; software licenses; and the category “other.”

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/invest12.asp . This 88-page report is available in Electronic (PDF) format and can be ordered online. Visit our Website, or call 973-541-9600 for details.

Laura Winn, VP client solutions for CMI

CMI Marketing Research VP to present at IIR The Marketing Research Event 2012 in Florida

Laura Winn, VP client solutions for CMIATLANTA, Ga. /Advertising Industry Newswire/ — Laura Winn, VP client solutions for CMI Marketing Research, and Steve DiCarlo VP of market research, Fidelity Investments, will present “Honeymoon Period: Three Tips to Evaluate Your Early Customer Lifecycle” at IIR’s The Marketing Research Event (TMRE) Nov. 12-14, 2012 in Boca Raton, Fla. As part of the TMRE’s “Brand Insights” track, Winn and DiCarlo will discuss the importance of the “honeymoon period” within the customer lifecycle.

While every interaction with a brand ultimately helps or hinders customer loyalty, the “honeymoon period” is the most exciting time for the brand and the customer. This getting-to-know-you stage offers numerous opportunities to gain or lose a customer and set them on a path to a higher lifetime value.

Fidelity Investments is dedicated to delivering the best customer experience during the critical first 100 days of a new customer’s lifecycle, and evaluating how each touch-point impacts a customer’s loyalty and lifetime value.

Winn and DiCarlo will talk about how new research has helped Fidelity Investments:
* Immerse in the early customer lifecycle from the customer’s point of view – over time and using technology.
* Investigate the average experience, but pay special attention to the outliers to identify the highest likelihood to build or undermine loyalty.
* Engage stakeholders to equip the organization to make changes to deliver a compelling, differentiating customer experience.

With more than 136 sessions and more than 170 speakers, TMRE attendees will gain access to the most comprehensive set of industry perspectives from insights leaders across the globe. Download the full agenda here (requires log-in): http://www.iirusa.com/research/download-brochure.xml .

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Paul Gondek

CMI Marketing Research adds Paul Gondek to CMI’s Healthcare Solutions Practice

Paul GondekATLANTA, Ga. /Advertising Industry Newswire/ — CMI Marketing Research recently announced the addition of Paul Gondek who has joined CMI to expand the company’s Healthcare Solutions practice to support healthcare, pharmaceutical, and medical device companies. As vice president client solutions and healthcare lead, Gondek will further enhance an experienced pharmaceutical team, using advanced analytics and immersive techniques to provide strategic insights that brand teams can use.

Dr. Gondek has more than 30 years of experience across market research, marketing and brand management, market planning, and consulting. His experience includes 12 years on the client side, and 20 years in senior client service positions with leading research-based marketing consulting firms. His impressive pharmaceutical expertise includes oncology, infectious disease (including HIV and more), diabetes, COPD and other respiratory conditions, cardiovascular and circulatory, women’s health, CNS and pain, aesthetic medicine, OTC medications, a range of devices and diagnostics, and more.

Prior to joining CMI, Gondek spent five years in senior client service positions at two different healthcare-focused market research and consulting agencies, and 15 years as President of his own market research and consulting company. He holds a PhD and MA in Social Psychology and MS in Statistics from the University of Connecticut, and did post-doctoral work in post traumatic stress disorder (psychiatric epidemiology) at Western Psychiatric Institute of the University of Pittsburgh.

“Paul is a great new leader for our dedicated Healthcare team and will be responsible for ensuring that our service to pharmaceutical, healthcare, and medical devices clients – and the solutions we offer – are second to none,” said Chet Zalesky, president of CMI. “Many of our healthcare clients have worked with Paul in the past, so they are just as excited as we are that Paul is now leading our team.”

For more information on CMI’s Healthcare solutions, go to: www.cmiresearch.com/healthcare or www.cmiresearch.com/pharma .

About CMI Marketing Research:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com/ .

Insight Research Corp

Market Research: Cable TV Enterprise Services, 2012-2017

Insight Research CorpMOUNTAIN LAKES, N.J. /Advertsing Industry Newswire/ — Insight Research’s market analysis study, “Cable TV Enterprise Services, 2012-2017″ provides a sobering view for Cable Providers, who have been touting the Business Services market as a profitable respite from their mature residential video business. Next to Wireless Services, Business Services is the second largest segment in the US telecommunications landscape. While Cable Operators have had some recent success in growing their single-digit share of this market, they will face major obstacles trying to take significant share in this modest growth segment.

While the US Cable TV Multiple System Operators (MSOs) in 2012 may generate over $7 billion in annual revenues providing telecommunications services to businesses, they will be chasing a declining business telecom services segment and face fierce competition from entrenched telco providers with very deep pockets ready to staunchly defend their existing base, according to a new market research study from The Insight Research Corporation. Cable Operators will gain some market share, but they will remain small players in a big industry with low margins and little cash flow.

“While their legacy in providing services to residential segments may give them confidence they can grow profitably in this adjacent segment, the Cable Operator’s challenges will be steep and growth is dependent upon taking market share from entrenched players,” says Fran Caulfield, Research Director at Insight Research. “Our study concludes that despite these obstacles, Cable Operators will forge ahead and the entrenched Telco Providers will likely respond with investments, price, and improved performance to combat this threat. It should be an interesting few years,” Caulfield concluded.

“Cable TV Enterprise Services, 2012-2017″ segments revenue estimates for telco and cable operators providing basic voice, data, and video services offered to the small, medium and large enterprise business segments. Detailed revenue estimates are provided for a range of business services, including Ethernet, private lines, voice services, web hosting, optical transport, and video.

An excerpt of this enterprise telecommunications services market research report, table of contents, and ordering information are online http://www.insight-corp.com/reports/enterprise12.asp . This 137-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695. Visit our website (www.insight-corp.com), or call 973-541-9600 for details.

Insight Research Corporation

Market Research Report: Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new Market Research Report from Insight Research, U.S. enterprises and consumers are expected to spend more than $47 billion over the next five years on Ethernet services provided by carriers. According to INSIGHT Research’s market analysis study, “Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2012-2017,” Ethernet’s central driver continues to be its ability to meet seemingly endlessly growing bandwidth demands at lower cost and with greater flexibility than competing services.

A major growth driver in years past had been the large-scale migration of wireless backhaul cell sites from TDM to Ethernet, and though still a contributory growth factor, backhaul growth will start to moderate as LTE deployments are completed.

With metro-area and wide-area Ethernet services readily available from virtually all major data service providers, industry revenue is expected to grow from nearly $5 billion in 2012 to reach just over $11 billion by 2017. However, year over year spending growth is expected to gradually stall and by 2017 the annual revenue growth rate will be half of what it is today.

“Wireless backhaul had been a major factor in this fast-growing telecommunications services sector, but with much of the conversion of TDM to Ethernet completed, we are forecasting that spending on Ethernet will moderate,” says Robert Rosenberg, president of INSIGHT Research. “Over the five year forecast period we project a compounded annual revenue growth rate of 17 percent, with growth slowing by 2016 to be more in the range of 12 to 15 percent,” Rosenberg concluded.

The study examines Ethernet market spending and usage patterns by topology (E-line, E-LAN, and access), regional domain (metro, wide-area, and access), retail/wholesale, and various bandwidth levels.

An excerpt of this carrier Ethernet services market research report, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/ethernet12.asp .

This 166-page report is available immediately for $4,695 in an electronic format (PDF) and can be ordered online. Learn more at: http://www.insight-corp.com/ .

Insight Research Corporation

Market Research Study: Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of US Healthcare, 2012-2017

Insight Research CorporationMOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market research study released by the INSIGHT Research Corporation, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017,” says that the hospitals, physicians, clinics, and insurance providers that make up U.S. healthcare system will be spending over $69 billion on telecommunications services over the next six years.

According to the market analysis study, spending by the U.S. healthcare industry on telecommunications services will grow at a compounded rate of 9.7 percent over the forecast period, increasing from $9.1 billion in 2012 to $14.4 billion in 2017 as the number of healthcare locations expands by 16 percent and the healthcare employment rate increases 2.5 times faster than the total national employment rate.

According to the report, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017,” forces external to the healthcare industry, including Federal Government policies, an aging population, and healthcare worker shortages are encouraging the industry to find alternative approaches to current treatment practices.

Much of the high costs inherent in the current system are related to the proximity of patient and provider, as well as to the archaic administrative systems used to manage records and exchange information. Telecommunications can bridge these proximity and system gaps.

“Healthcare providers are avid consumers of telecommunications services and new technology. The combination of increased demand for wireless and broadband access, massive data storage demands, and the conversion to electronic health records (EHRs) and procedures is straining existing healthcare networks,” says Fran Caulfield, INSIGHT Research Director.

“Our research measures key operational factors, such as population trends, patient monitoring, and cloud-based storage requirements, and then we quantify the demands for telecommunications services and equipment that will be needed to satisfy these demands No surprises; the research points to strong demand,” concluded Caulfield.

“Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of U.S. Healthcare, 2012-2017″ provides a forecast of U.S. healthcare telecom service spending by wireline and wireless access and by healthcare provider (Hospital, Physician, Clinics, and other practitioners).

A free report excerpt, table of contents, and ordering information is online at http://www.insight-corp.com/reports/telehealth12.asp .

This 158-page report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our Website at http://www.insight-corp.com, or call 973-541-9600 for details.

Laura Winn at CMI

CMI, a Full-service Marketing Research Firm, promotes Laura Winn to VP

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research firm in Atlanta, has promoted Laura Winn from qualitative manager to vice president of client solutions. While Winn will continue to leverage her expertise in qualitative research, this new role will allow her to expand her strategic responsibility for managing and developing key accounts across research solutions, as well as product development, and thought leadership.

The promotion is in recognition of Winn’s demonstrated commitment to innovative research approaches, her recognized status as a thought leader in traditional and digital ethnographic research, and her ability to answer clients’ strategic business questions.

This expanded role allows Winn to focus more heavily on research insight and strategic recommendations at the account level, moving beyond project execution to add greater value to the organization.

“Laura’s new role will enable her to work with a broad mix of clients to deliver on CMI’s commitment to research that drives results,” said Ellen Mowbray, senior vice president, business strategy for CMI. “She is exceptional at developing and utilizing new approaches, such as our advanced immersive suite, to help companies get to know their customers in deeper ways. Laura’s background in cultural anthropology enables her to identify and articulate key insights in ways that easily translate to strategic business objectives.”

Winn has been with CMI for nine years, during which time she has been a featured speaker and author for numerous industry organizations, including the American Bankers Association, LIMRA, and the Pharmaceutical Marketing Research Group (PMRG). She has also been published in a number of publications, including the Medical Group Management’s Connexion, Quirk’s Market Research Review, and Medical, Marketing and Media.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.

For more information about CMI, visit http://www.cmiresearch.com .

SKIM Group US

Social Media Research events from SKIM Group in U.S. – Comparing Consumer Attitudes

NEW YORK, N.Y. /Advertising Industry Newswire/ — The SKIM Group, an international market research agency, is kicking-off a new series of free educational webinars for the U.S. market this week. Each market-focused webinar is designed to provide marketers, researchers, and product brand managers with actionable insights they can put into practice in their own organizations.

SKIM is an expert in the field of new product development, communication and pricing decisions, offering strategic insights and customized solutions to support clients in the development and review of their marketing strategies.

To learn more about the research services offered by SKIM or to register for one of the new marketing webinars, visit http://www.skimgroup.com/attend-our-marketing-webinars .

EVENT LINE-UP AND INFORMATION:

* Your chocolate. Your fans. Your strategy. Social media research made actionable
Thursday, May 10, 2-2:30 p.m. EDT
By Sourabh Sharma, project manager, SKIM New York.
https://www3.gotomeeting.com/register/346273702 .

Join Sourabh Sharma as he presents a social media research case study comparing consumer attitudes regarding a selection of well-known and niche chocolate brands.

Social media research is all about listening instead of asking. When individuals communicate freely and spontaneously online, their comments are often more candid and truthful. Any product or brand that is talked about online can leverage social media to formulate strategies for consumer-targeted marketing, advertising, and channel communication. Illustrated by a real world case study, attendees will learn how SKIM researchers translate social media conversations into actionable insights and marketing opportunities for brands including Toblerone and Hershey’s.

Sharma will discuss:

o “Your chocolate”
* The online competitive landscape
* A brand’s perceived identity
o “Your fans”
* Consumer personas based on online behavior
* Online platform effectiveness
o “Your strategy”
* Consequential actionable recommendations.

Attendees will learn how to use social media to measure brand equity and reach, gauge the competitive landscape, and get closer to consumers by understanding their truthful, candid and current brand perceptions.

* Product portfolio and revenue optimization
Thursday, May 24, 2-2:30 p.m. EDT
By Juan Andres Tello, director, Consumer Americas, SKIM New York.
https://www3.gotomeeting.com/register/353140414 .

In a competitive consumer environment, it is essential to price your product right. In this webinar, Juan Andres Tello will explore ways to optimize pricing and product portfolio composition to maximize overall revenue. Tello will examine various scenarios such as what happens when product prices are adjusted, pack sizes are decreased, or premium/value line extensions are introduced.

Professionals in consumer pricing, marketing strategy, and research roles will learn how research insights can drive smarter pricing and optimization decisions – even in the most competitive consumer markets. Attendees will learn how to optimize their pricing and product portfolio composition to maximize portfolio revenue.

Tello will discuss:

o Motivations for revenue optimization
o Making the marketing research shift from insight to foresight
o Building blocks of a revenue optimization system
o Sample revenue optimization strategies
o How to deliver optimization results to both internal and external clients.

* Developing winning claims
Thursday, June 7, 2-2:30 p.m. EDT
By Paul Janssen, director, Communications Research, SKIM New York.
https://www3.gotomeeting.com/register/914035246 .

What distinguishes a winning communication strategy from one that falls flat? Paul Janssen will share the results of a SKIM meta-analysis of hundreds of claims across 14 categories. Among the compelling findings, results show that a tangible promise of value is critical to a claim’s success. Attendees will also learn how popular communications tactics (e.g., humor, comparative advertising, jargon) can unintentionally undermine the message and render a claim ineffective.

Janssen will illustrate how re-analyzing large amounts of data across studies and categories can be a powerful tool for generating essential consumer insights. Armed with new insights, marketing and research attendees will be prepared to develop more effective claims, which can be broadly applied to any communications strategy.

About SKIM:
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in Rotterdam, Geneva, London and New York. A new San Francisco office will open in July 2012. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications and financial services. Visit www.skimgroup.com for more information.

CMI's Jean Fasching

Qualitative Research Virtual Event features CMI’s Jean Fasching

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI’s VP Jean Fasching, today will present “Marketing Through Intermediaries: Simulated Conversations Put You In the Room” during NewMR’s “Putting the ‘Qual’ in Qualitative Research” Virtual Event, an international webinar series exploring leading edge qualitative research techniques.

Today’s event will bring together practitioners and academic researchers who are pushing the boundaries in the qualitative research arena. Fasching is one of three speakers to be featured in the New York virtual session from 2:00 p.m. – 3:45 p.m. March 28, 2012.

In industries that rely heavily on intermediaries to convey finely tuned product messages (e.g. insurance, financial services, and pharmaceuticals), the distance between the brand team and the actual consumer can seem like a million miles. How do you really know whether and how your intermediaries are communicating your most important messages, benefits, and features?

When the research goal is to understand the complexities, challenges and opportunities that occur during important interactions between intermediaries and consumers, a simulated conversation is an incredibly effective substitute for reality.

“A carefully researched and strategically designed simulated conversation can reveal startlingly real representations of actual conversations,” said Fasching. “These insights empower and educate marketing and sales teams to better target and communicate directly with intermediaries and, ultimately, consumers.”

Fasching will share tips for designing simulated conversations that become the foundation for:

* Insightful talking points that facilitate effective conversations and overcome challenges for intermediaries
* Valuable educational tools that inform consumers before, during and after intermediary conversations
* Detailed recommendations that target particular segments of intermediaries and consumers more effectively

To learn more about the event, please visit: http://www.cmiresearch.com/w/upcoming-and-recent-events/ .

To register, please visit: http://newmr.org/events/qualitative-event-2012 .

About CMI:

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit www.cmiresearch.com .

Insight Research 2012

Market Research Study: Telecom Operations Support Systems, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new market research study, “Operations Support Systems, 2011-2016,” telecommunications network operators worldwide are forecasted to increase their investment in OSS at a compounded rate of 5.9 over the next five years, and will exceed $67 billion in 2016, according to the new report by Insight Research.

“Telecommunications providers will continue to invest in systems that streamline their operations – particularly in growth areas such as customer care and network engineering for wireless services,” says Insight director Fran Caulfield. “Our research confirms continued strong growth for both wireless services and the operations systems that support the proliferation of smartphones, tablets, and mobility applications,” concluded Caulfield.

The global market for operations support systems (OSS) – the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks – will exceed $67 billion in 2016. Telecommunications industry spending for OSS is expected to mirror the forecasted growth in service revenue over the next five years, indicating that the industry is expecting sustainable growth in the years ahead.

North American investment in the computing and software systems used to acquire, serve, and bill customers will lag worldwide investment, growing at a compounded rate of 4.6 percent over the same period, while OSS expenditures made by carriers in the Asia, Europe, and Latin America regions will grow at 6.3 percent.

The report found that telecommunications service providers are investing most heavily in those OSS needed to support wireless 3G and 4G services. Over the forecast period, annual OSS spending to support broadband wireless will increase from $3 billion today to $22 billion in 2016.

“Operations Support Systems, 2011-2016″ forecasts global IT infrastructure spending for billing, customer care, planning/engineering, provisioning/inventory, trouble repair, network management, business management, and workforce management systems. It also projects the professional services expenditures required to implement those systems by type of carrier in four regions: North America; Europe, the Middle East, and Africa; Asia/Pacific; and Latin America/Caribbean.

A free report excerpt, table of contents, and ordering information is online at http://www.insight-corp.com/reports/oss11.asp .

This report is available immediately for $4,695 (hard copy). Electronic (PDF) reports can also be ordered online. Visit our Website, or call 973-541-9600 for details.

Alisa Hamilton of CMI

2012 Washington Nonprofit Conference: CMI co-presents with St. Jude Children’s Research Hospital and Merkle

WASHINGTON, D.C. /Advertising Industry Newswire/ — At this year’s Washington Nonprofit Conference, Alisa Hamilton, director of project management for CMI, led sessions with St. Jude Children’s Research Hospital and Merkle, a CMI client, on “Understanding Satisfaction with the Donor Experience.”

Held Thursday, March 1 and Friday, March 2, 2012, the conference offered more than 30 educational sessions, a keynote presentation, and roundtable discussions covering innovative strategies and creative approaches to fundraising that help nonprofits develop new initiatives and increase donations.

Hamilton joined CMI client Angie Moore, senior vice president, CRM at Merkle, Inc. to discuss the importance of constituent satisfaction and how it is imperative for nonprofit organizations in order to generate greater financial returns and improve donor retention.

Hamilton and Moore shared new results from a groundbreaking study that marries constituent attitudes with their giving behavior. The study was conducted across four health charities to provide a rich understanding of the nonprofit landscape. They addressed the primary drivers of positive and negative experiences and how improvement in these areas equates to increased retention, donations and overall constituent value.

Also, attendees learned how this information can be used to prioritize marketing investments for the greatest gains with specific targeted donor segments.

Event highlights included, for attendees:
* Benefits of and best practices for segmentation;
* Segmentation strategies to address specific organizational goals;
* New techniques around motivational segmentation;
* How St. Jude has effectively used segmentation to improve their direct marketing programs.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients. For more information about CMI, visit http://www.cmiresearch.com .

About Merkle:
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing(TM) programs. With more than 1,500 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Seattle; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com .

About St. Jude Children’s Research Hospital:
Since opening 50 years ago, St. Jude Children’s Research Hospital has changed the way the world treats childhood cancer and other life-threatening diseases. No family ever pays St. Jude for the care their child receives and, for every child treated here, thousands more have been saved worldwide through St. Jude discoveries. The hospital has played a pivotal role in pushing U.S. pediatric cancer survival rates from 20 to 80 percent overall, and is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted to children. It is also a leader in the research and treatment of blood disorders and infectious diseases in children. St. Jude was founded by the late entertainer Danny Thomas, who believed that no child should die in the dawn of life. Join that mission by visiting www.stjude.org or following us on www.facebook.com/stjude and www.twitter.com/stjude .

Insight Research 2012

Market Research: 2012 Telecommunications Industry Review – An Anthology of Market Facts and Forecasts

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market analysis report from The Insight Research Corporation says telecommunications services revenue on a worldwide basis will grow from $2.1 trillion in 2012 to $2.7 trillion in 2017 at a combined average growth rate of 5.3 percent.

“Despite global economic uncertainty, the telecommunications industry is showing strong revenue growth, which is being driven by consumer Internet usage and business mobility solutions. These are enabling new applications,” says Fran Caulfield, Research Director for Insight Research.

“Even amidst so much economic uncertainty, the fact remains that telecommunications is a key factor in economic growth. Telecommunications facilitates socio-economic advancement and is a critical utility for economic development, much like water and energy,” Caulfield concluded.

According to the new industry market study, says that the global telecommunications industry continues to expand as spending by consumers and businesses for wireless services fuels industry revenue growth.

“The 2012 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts” notes that wireless subscriber growth, particularly in Asia and other emerging markets, will raise wireless revenues by 64 percent from current levels, while wireline revenues show only modest growth.

Nearly all of the growth in both sectors is expected to occur in broadband services, with wireless 3G and 4G broadband services projected to grow at a compounded rate of 24 percent over the forecast period and wireline broadband services projected to grow at a 13 percent compounded rate over the same forecast horizon.

In addition to regional and sector forecasts, the report provides an assessment of the key drivers of this growth, including industry trends, network infrastructure and access technologies, telecom services, and enterprise telecom markets. An excerpt, table of contents, and ordering information are available online at http://www.insight-corp.com/reports/review12.asp .

This comprehensive 352-page report is available immediately for $1,195 (hard copy). Electronic (PDF) reports can also be ordered online.

Insight Research Corporation

Market Research: Managed Services in an IP World – Global Opportunities for Wireless and Wired Networks 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to the latest market study from Insight Research, business spending on all telecommunications services is expected to grow in single-digit percentages over the next six years, and global spending on managed services is expected to grow at an annual compounded rate of 14.7 percent over the period.

The market research report notes that in this period of slow economic growth and reduced spending on basic telecommunications and IT services, many enterprises will find that purchasing managed services is a cost-effective alternative to increasing internal staffing. The study predicts that revenues associated with the managed services market will nearly double from nearly $140 billion in 2012 to $266 billion in 2016.

Insight’s newly-released market analysis report, “Managed Services in an IP World: Global Opportunities for Wireless and Wired Networks 2011-2016″ includes full segment details for North America, Europe, Middle East and Africa, Asia and Pacific Rim, and Latin America.

The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services, and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, security services, VoIP, LAN extensions, WLAN extensions, managed cellular services, hosting and cloud services.

“Stability has returned to the telecommunications industry and with the continued shift to wireless and cloud-based services we are forecasting strong revenue growth in the managed and outsourcing services segments,” says Fran Caulfield, Research Director for Insight Research.

“As enterprises shift their applications to the cloud and as more users access these applications via mobile devices, the level of complexity involved in managing these moving targets increases. Buying a suite of Managed Services can get the enterprise around the complexity-the local IT manager can outsource the most difficult tasks to a service provider, and probably get the job done faster and at a lower cost,” Caulfield concluded.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/manserv11.asp . The report is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit our website at www.insight-corp.com or call 973/541-9600 for details.

Insight Research Corporation

Market Research: US Hispanic Use of Telecommunication Services, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — In 2011, US ethnic communities will spend $77.9 billion on telecommunications services, accounting for nearly one-third of all residential telecom expenditures, according to a new market research analysis study from The Insight Research Corporation titled “US Hispanic Use of Telecommunication Services, 2011-2016.” The largest minority group, Hispanics, representing 16.3 percent of the total US population, will spend the most.

Understanding and targeting the increased spending power of the Hispanic American, African American, and Asian American communities will be crucial for telecommunications providers over the next five years.

“US Hispanic Use of Telecommunication Services, 2011-2016″ takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population. The study emphasizes that the Hispanic market exhibits above-average consumption of mobile content. The study further reports that nearly 82 percent of all Hispanic respondents now have cell phones, and that Hispanic households on average spend $103 monthly on cell phone service – twice as much as the average household spends on wireline services.

“Hispanics have surpassed the African American population as the largest minority group in the US, and Hispanic purchasing power is now growing at nearly twice the rate of the general population,” says Fran Caulfield, Research Director at Insight Research.

“Fueled by strong population growth and higher technology penetration, Hispanics are heavy social-networking users. There are over 32 million Hispanics online today, their usage grows faster than other groups, they are more connected, and they will demand unique services to match their evolving needs,” Caulfield concluded.

“US Hispanic Use of Telecommunication Services, 2011-2016″ examines spending and usage patterns of Hispanics for wireline, calling cards, cellular, and international services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian Americans and African Americans.

An excerpt of this market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/hisp11.asp .

This 350-page report has everything and is available immediately for $4,695. Electronic (PDF) reports can be ordered online. Visit www.insight-corp.com or call 973-541-9600 for details.

Thintri Inc

Market Research: Millimeter Waves Emerging Markets 2011-2018

NEW YORK, N.Y. /Advertising Industry Newswire/ — Within the next 7 years, sales of millimeter wave systems will break the billion dollar per year mark in several markets, according to a new telecom market research report by Thintri, Inc. In divergent markets that include checkpoint security, consumer multimedia, automotive radar, telecommunications and others, technical and manufacturing developments that are expanding the capabilities of millimeter wave systems and bringing prices down to ranges demanded by mass markets. Several of these markets will exceed billion dollar annual sales within the forecast period of the Thintri report, from 2011 to 2018.

“The emerging markets for millimeter wave systems are so diverse, people involved in these technologies haven’t really been talking to each other,” says Thintri president, J. Scott Moore.

Systems using millimeter waves, at the upper end of the microwave spectrum, from roughly 20 GHz to 300 GHz, are breaking out of specialty applications like scientific research. Thanks to steady technology development over the last couple of decades that is bringing down cost, millimeter waves are now being exploited, or soon will be, in a broad range of markets that include security, defense, telecommunications, consumer products, medicine and health, manufacturing, and construction and infrastructure.

Moore adds, “the opportunities for companies who enter the millimeter wave arena are significant and wide-ranging as more cost-effective technologies, such as silicon germanium and CMOS integrated circuits adapted to millimeter waves, are bringing millimeter wave systems to mass markets and smaller, but critically important, markets.”

For example, millimeter wave systems are already being deployed at airports for passenger screening. Similar systems are being used in inventory control and loss prevention, where companies are avoiding loss at warehouses due to employee theft. In loss prevention alone, addressable markets are in the hundreds of thousands of installations.

Millimeter wave telecommunications links are bringing broadband access to buildings otherwise inaccessible to optical fiber, with performance near that of optical fiber but at a fraction of the cost. The same links bring inexpensive broadband capability to enterprise and campus networks, and redundancy to critical optical fiber networks.

Consumer multimedia products will benefit from millimeter wave technologies that will allow wireless transfer of high definition video and other media within the home, and eliminate the tangle of cables around most home multimedia systems. Automotive radar systems at 24 GHz and 77 GHz are rapidly becoming established in mainstream, affordable cars.

Millimeter wave perimeter and surveillance radar for intrusion detection is moving outside defense to government and commercial use, such as protection of key assets like diplomats and executives.

Other markets, while not yet established, offer significant growth potential. Wireless patient monitoring for conditions like sleep apnea and other respiratory disorders will offer not only improved accuracy and capability but eliminate intrusive and uncomfortable wires. Construction and infrastructure will benefit from the ability to check structures for cracks and other defects, even under coatings or wallpaper, or detecting leaks in pipelines, vessels and other structures.

About Thintri, Inc.

Founded in 1996, Thintri, Inc. (www.thintri.com), is a full-service consulting firm, based in New York and directed by J. Scott Moore, Ph.D.

Thintri’s services include business intelligence, market research, technology transfer and technology assessment, and in-depth, off-the-shelf market studies on promising emerging technologies. Topics of focus have included medical and industrial imaging, optical networks, materials and coatings, semiconductor devices, industrial logistics, security, thermal management, energy, and a host of others.

Insight Research Corp

Market Research: Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to a new report from Insight Research, U.S. enterprises and consumers are expected to spend more than $44 billion over the next five years on Ethernet services provided by carriers. According to the new market research study: With metro-area and wide-area Ethernet services readily available from virtually all major data service providers, the market is expected to grow from $4.0 billion in 2011 to reach nearly $11.1 billion by 2016.

According to Insight Research’s market analysis study, “Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2011-2016,” Ethernet’s central driver continues to be its ability to meet seemingly endlessly growing bandwidth demands at lower cost and with greater flexibility than competing services. While the emergence of new high-bandwidth 40- and 100- Gigabit/s services is proceeding slowly, due largely to high current equipment prices, these will become increasingly important during the 2011-2016 forecast period.

Ethernet services are marketed under various names: transparent or native LAN, Ethernet, Gigabit Ethernet, GigE, metro Ethernet, Ethernet private line, Ethernet virtual private line, Layer 2 virtual private network, Ethernet access, and virtual private LAN service.

“Wireless backhaul is the fastest-growing sector within the Ethernet marketplace,” says Robert Rosenberg, president of Insight Research. “Ethernet can provide the necessary backhaul at lower unit costs and with greater flexibility than the older technology. The market continues to be paced by voracious bandwidth demands from its longstanding key verticals such as finance, schools, government and healthcare-whose data transmission requirements continue to grow rapidly,” Rosenberg concluded.

“Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2011-2016″ examines carrier Ethernet market spending and usage patterns by topology (E-line, E-LAN, and access), regional domain (metro, wide-area, and access), retail/wholesale, and various bandwidth levels.

An excerpt of this carrier Ethernet services market research report, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/ethernet11.asp . This 162-page report is available immediately for $4,695 in an electronic format (PDF) and can be ordered online.

Laura Winn of CMI

2011 ABA Marketing Conference event: See Your Customers Through an Ethnographic ‘Lens on Life’

BALTIMORE. Md. /Advertising Industry Newswire/ — At the 2011 ABA Marketing Conference, Laura Winn, qualitative research manager and ethnographer for CMI – a full-service marketing research company – will discuss how bank marketers can gain a much deeper understanding of their customers through the use of traditional and online ethnographic methods.

In “See Your Customers Through an Ethnographic ‘Lens on Life,'” Winn will explain how financial services companies can discover a comprehensive view of individuals’ lifestyles, behaviors and attitudes through a well-designed ethnographic research program.

Where: ABA Marketing Conference, Marriott Baltimore Waterfront in Baltimore, MD. When: Monday, September 19, 2011; 10:15 – 11:45 a.m.;
Speaker “Meet and Greet” Spotlight from 12:30 – 1:00 p.m.

CMI’s Winn will share case studies from financial institutions and other industries to demonstrate the valuable benefits of ethnography:
* Deepen your understanding of how and when you can accomplish strategic marketing research initiatives with ethnography.

* Based on specific business issues in financial services, learn tips for customizing the ethnographic approach.

* Witness how financial institutions bring their customer segments to life, develop and test new products, and improve marketing strategies and sales communication as a result of ethnographic insights.

ABA’s Marketing Conference provides insights on marketing in the financial industry. ABA represents banks of all sizes and charters, and is the voice for the nation’s $13 trillion banking industry and its 2 million employees.

CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit http://www.cmiresearch.com .

CMI Research

Marketing research company CMI adds Janice Harllee as Controller

ATLANTA, Ga. /Advertising Industry Newswire/ — Janice Harllee joins CMI with more than 20 years of experience in both public accounting and private industry. As controller, Harllee will be responsible for the overall financial processes and procedures of CMI and will work closely with the management team and account teams on budgeting, forecasting, financial transactions and reporting.

Harllee was most recently the financial manager for Mack Scogin Merrill Elam Architects, Inc. Earlier positions include controller and director of finance roles at several professional services and accounting firms. Harllee is a certified public accountant and earned a bachelor’s degree in accounting from Virginia Commonwealth University.

About CMI:
CMI is a full-service marketing research company that combines comprehensive market research expertise with marketing insight to provide clients with a deep understanding of their customers by identifying the choices they make and why. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets.

CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.

The company is ranked on the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit http://www.cmiresearch.com .

Insight Research - Market Analysis

Market Research: Web 2.0, Mobility and Fixed Line Applications – The Revolution in New Applications Development, 2011-2016

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — According to Insight Research’s market analysis study, “Web 2.0, Mobility and Fixed Line Applications: The Revolution in New Applications Development, 2011-2016,” REST, AJAX, and widgets are the important technologies underpinning the new applications development environment; however, the most important aspect of Web 2.0 is its business approach.

In 2011, telecommunications carriers and third-party software developers worldwide are expected to generate just over $35 billion in new revenue by helping build and deploy Web 2.0 services, according to a new market research study from The Insight Research Corporation.

The term Web 2.0 is shorthand for a rapid deployment service paradigm used to create new applications for downloading to smartphones, applications that that run inside the service provider’s network to provide enhanced services, and applications built outside the service providers’ networks using APIs exposed by the service provider to couple their capabilities to other new applications.

Those deploying Web 2.0 services assume that their applications are built to be combined, with exposed interfaces that facilitate this, and a strategy of encouraging third party developers to combine these pieces into new applications that will benefit the end user.

“After more than 20 years of false starts with the IN, Parlay, and IMS architectures, along comes Web 2.0 and carriers finally have an architecture-independent software that developers are embracing. This architecture quickens the pace of new applications deployment and thereby boosts network usage, so we think carriers will soon be lining up to support Web 2.0,” says Robert Rosenberg, Insight Research.

“With a projected compounded annual growth rate of 30 percent and with new revenue opportunities for mobile operators, fixed line operators, VoIP providers and the apps developers themselves, we see opportunities for all to get a slice of the pie,” Rosenberg concluded.

An excerpt of the “Web 2.0, Mobility and Fixed Line Applications: The Revolution in New Applications Development, 2011-2016″ market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/web2011.asp .

This 139-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. Visit our website – http://www.insight-corp.com – or call 973/541-9600 for details.

Laura Winn Johnson, CMI

Laura Winn Johnson: A 360 Degree Brand View – Identifying New Opportunities for Your Business

ATLANTA, Ga. /Advertising Industry Newswire/ — At the NewMR Ethnography Virtual Event on May 25, 2011, Laura Winn Johnson, qualitative manager and ethnographer for CMI, a full-service marketing research company, will present “A 360 Degree Brand View: Identifying New Opportunities for Your Business” during the NewMR Ethnography Virtual Event on May 25.

The NewMR Ethnography Virtual Event is an international webinar series exploring ethnographic market research strategies ranging from traditional ethnography to video ethnography and “netnography.” Laura will be the first of four speakers featured in the online session from 2 p.m. to 4 p.m. on May 25, 2011.

Laura will discuss an immersive approach to uncovering brand opportunities. The path to greater brand resonance requires marketers to understand the myriad ways that consumers relate to and experience their brand, product or service. She will explain how an authentic observational framework may be used to tackle complex strategic marketing issues. This framework goes beyond traditional research approaches, leveraging the principles of cultural anthropology and a creative combination of research methods to understand the brand category in new ways within the full context of consumers’ lives.

For more information and to register online visit http://newmr.org/page/ethnography-1 .

About CMI:
CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations and Inside Research list of fastest growing market research companies in the U.S. For more information about CMI, visit www.cmiresearch.com .

Insight Research Corp

Market Research: Open Source Software Impacts on Telecom Services, 2011-2016

BOONTON, N.J. /Advertising Industry Newswire/ — Open source software – software that is available in compiled and source code formats and is downloadable free of charge over the Internet – is quietly being adopted by telecommunications carriers for use in their internal operational systems as well as in their customer-facing service delivery platforms, says a new market analysis study from Insight Research Corp. The market analysis study, “Open Source Software Impacts on Telecom Services, 2011-2016″ notes that carriers adopting open source can more quickly deploy new services at lower development costs since the code is improved upon and supported by a large pool of software talent, at little or no cost.

The main disadvantages include the risk of using software that infringes intellectual property rights, and using the software outside the terms of the software’s license.

By quickening the time to market for new services, open source software has already had a profound impact on the telecommunications industry, and while such impacts are not being trumpeted loudly in the trade press or being discussed openly by the carriers, they are nonetheless real.

“Purchasing traditional commercial proprietary software to implement new service platforms typically means high initial costs and greater on-going support costs, less flexibility, and operating within a closed architecture,” says Robert Rosenberg, Insight Research Corp. President. “Open source revolves around a community of developers and users that keep open source software alive and fresh because the community keeps evolving the code, and this kind of continuous attention really shortens a new product development cycle,” Rosenberg concluded.

“Open Source Software Impacts on Telecom Services, 2011-2016″ segments the markets by U.S. as well as global region for OSS/BSS functions including network management, CRM, trouble management, and billing. Forecasts are also provided for spending on IP equipment software loads. Professional services and support services revenues related to OSS/BSS functions are also forecast.

An excerpt of the “Open Source Software Impacts on Telecom Services, 2011-2016″ market research report, table of contents, and ordering information are online at http://www.insight-corp.com/reports/open10.asp .

This 187-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online. Visit our website, or call 973/541-9600 for details.

Insight Research Corp

Market Research: Managed Services in an IP World – New Opportunities for Wireless and Wired Networks 2010-2015

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — A new market study from Insight Research Corp. predicts that while U.S. business spending on wireline telecommunications services are expected to grow in low single-digit percentages over the next five years, spending on managed services is expected to grow at a compounded rate of 12 percent over the period.

“Make no mistakes about it, while telecom is faring better than many other segments of the economy, anemic growth in the overall economy required that we adjust our annual managed services forecasts downward,” says Robert Rosenberg, Insight’s president.

The market research report notes that the present recession may actually act to spur spending in the telecommunications and IT market segments, since many enterprises will find that purchasing managed services from third-party providers is a cost-effective alternative to increasing internal staffing. The spending study predicts that revenues associated with the managed services market will grow from nearly $29 billion in 2010 to $47 billion in 2015.

Insight’s newly-released market analysis report, “Managed Services in an IP World: New Opportunities for Wireless and Wired Networks 2010-2015,” contends that carriers, service providers, IT equipment vendors, systems integrators, and specialist companies will all participate in the growth opportunities provided by this market.

The study differentiates and forecasts five managed service segments: managed data center services, managed infrastructure, managed LAN services, managed WAN services and managed mobility services. In addition to the revenue forecasts for these market segments, forecasts are provided for various market subdivisions, including managed IP VPNs, managed security services, managed VoIP, LAN extensions, WLAN extensions, managed cellular services, and a number of other significant areas within the managed services domain.

The report also provides Insight’s survey of outsourced managed LAN, managed WAN, and disaster recovery management services by vertical industry.

“Little or no job growth is a silver lining for the managed services providers, since enterprise IT and telecom managers will be much more willing to listen to the economic logic of outsourcing now that internal staffing is contracting,” Rosenberg concluded.

A free report excerpt, table of contents, and ordering information is available online at: http://www.insight-corp.com/reports/manserv10.asp .

Yvonne Goldberg joins CMI

CMI Research adds Four New Project Management Team Members to Marketing Research Offerings

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, has added four new professionals to its project management team this month: Yvonne Goldberg, Amanda Schiener, Michael McEnerney and Anna Reese. CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth.

Yvonne Goldberg (pictured), senior project manager, joins CMI with more than 15 years of marketing research experience. Goldberg was a senior research manager for The Marketing Workshop, a manager of research planning and reporting for Delta Marketing Dynamics, and a senior manager of market research for MarketStar, an Omnicom Group Company. Goldberg also worked on the client side as an Analyst with The Walt Disney Company. Her experience includes qualitative and quantitative market research design, management, analysis, and executive-level presentation. Goldberg holds an MBA in International Business from Old Dominion University and a Bachelor of Arts in Economics from SUNY at Buffalo.

Amanda Schiener, associate project manager, brings seven years of experience in market research, most recently as a research director at AnswerQuest where she managed projects including focus groups, dyads/triads, IDIs, hybrid methods, ethnographies, and shop-a-longs. Prior to AnswerQuest, she worked at Breg, Inc. as a sales and marketing analyst. Schiener holds a Bachelor of Arts from the University of Florida.

Michael McEnerney and Anna Reese are new to the marketing research industry, and both join CMI as associate project managers. McEnerney earned a Bachelor of Business Administration in Marketing from the University of Georgia. Reese earned a Bachelor of Science degree in Marketing from Berry College.

“We’re very pleased to further expand our Project Management team to continue providing our clients with creative solutions of the highest quality,” said Hannah Baker Hitzhusen, vice president qualitative research.

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

cmi market research

Leading discount retailer Family Dollar Stores advances its vision to be a compelling place to shop using CMI’s performance improvement platform

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, announces the addition of Family Dollar Stores, Inc. (NYSE:FDO) to its client roster. Family Dollar kicked-off a chain-wide customer satisfaction tracking program with CMI in the second quarter of 2010. “Family Dollar remains committed to ensuring shoppers have the best possible experience,” said Don Hamblen, Family Dollar senior vice president, customer marketing.

He added, “This strategic partnership with CMI allows us to gather ongoing customer feedback about positive shopping experiences and any suggestions for improvements, all aimed at becoming a more compelling place to shop.”

As a result of this program, Family Dollar will have a clear understanding of the main drivers of shopper satisfaction and be able to measure the impact of initiatives. The information collected through this program will be particularly useful as the company continues to roll out its current store renovation plans more extensively in 2011.

“We are happy to be helping Family Dollar continue to advance their mission to be the leading small-format convenience and value retailer in the nation,” said Chet Zalesky, president and founder of CMI.

Family Dollar’s reporting will be provided through CMI’s Web Insights Navigator(TM) (WIN) system to easily customize reporting to various levels and departments within the Family Dollar organization. In addition, Family Dollar management will be able to track the impact of store renovations on the shopping experience by monitoring satisfaction levels pre and post renovation.

This new association with Family Dollar expands CMI’s presence in the retail industry. CMI has helped numerous retail clients understand their shopping experience across sales channels.

About Family Dollar:

Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,800 stores in 44 states. Family Dollar Stores, Inc., a Fortune 300 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com .

About CMI:
CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations. For more information about CMI, visit www.cmiresearch.com .

mr cary matthews

Marketing research company CMI adds Mr. Cary Matthews as VP Operations

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, is pleased to announce the addition of Cary Matthews to its leadership team as vice president of operations. Matthews will be responsible for day-to-day operations and ensuring that CMI has the most appropriate standards in place to maintain quality and efficiency in all operational areas. “Cary brings an exciting mix of operations, technology, and data management expertise to CMI. His contributions will certainly benefit the organization and our clients as we grow and advance our ISO efforts,” said Chet Zalesky, president, CMI.

Matthews will also oversee CMI’s implementation of new ISO standards as an early adopter of CASRO’s (Council of American Survey Research Organizations) new ISO 20252 standards. Prior to joining CMI, Matthews was vice president of operations at Richardson Technology Systems, where he managed the daily operations of the company and was responsible for the execution of the company strategy since 2005.

In 2002, Matthews founded Coldstream Solutions Inc., where he provided consulting and staff augmentation for telecommunications companies, small businesses and non-profit organizations. His early career included operations, consulting and management positions with Intelitix Inc., The North Highland Company, and Bellsouth Business Systems. Matthews holds an MBA from Auburn University and a bachelor’s degree in electrical engineering from Auburn University.

“CMI’s wide variety of research projects and diverse set of clients presents a unique opportunity to create groundbreaking operational standards,” said Matthews. “I look forward to working with CMI’s impressive team of researchers to develop a framework for ensuring that every study meets industry leading standards for value and consistency.”

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions. CMI serves primarily Fortune 1000 clients.

The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S.

For more information about CMI, visit www.cmiresearch.com .

Insight Research Corp

Market Research: Telecom Services in Vertical Markets, 2010-2015

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Despite a sluggish economy and little or no hiring in many industries, the US telecommunications industry revenue prospects appear bright with total spending by all US businesses on telecommunications services forecasted to exhibit double-digit growth over the next five years, says a new market research report from Insight Research. Insight estimates that all US businesses spent $146 billion for telecommunications services at the end of 2010 and spending on wired and cellular calling will grow to $269 billion by the close of 2015, representing a compound annual growth rate (CAGR) of 13 percent over the forecast period.

Insight’s newly released market analysis report, “Telecom Services in Vertical Markets, 2010-2015″ found that business spending for cellular and other wireless services is creating all of the growth. While all US business spending for wireline services is essentially flat over the five year forecast horizon, wireless expenditures are expected to grow at a compounded rate of 23.5 percent over the period of 2010-2015.

The biggest spenders on cellular services will come from four market segments: construction; financial, insurance, and real estate; professional business services; and transportation. The study analyzes 14 vertical industries categorized by the NAICS, and focuses on corporate spending for wireline and wireless telecommunications services in each of the 14 industries.

“The year 2010 – like 2009 – was all about a shaky economy, unemployment hovering at 10 percent, and retrenchment in every industry sector we examined,” says Robert Rosenberg, President of Insight.

“With no new business formations and fewer employees in existing businesses, growth in demand for telecom services is coming from wireless, because wireless services tend to make existing employees more productive and gives businesses new ways to reach potential customers,” Rosenberg concludes.

An excerpt of this market research report, table of contents, and ordering information are available online at http://www.insight-corp.com/reports/vert10.asp .

This 116-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

2010 Client Advisor Awards - CMI

Marketing Research Company CMI Earns 2010 Client Advisor Award from Creative Growth Group

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, was recognized as a 2010 Client Advisor Awards winner in the Small Client category during a ceremony on in December. The Client Advisor Awards is the country’s only award program honoring the economic impact of professional services firms, advisor professionalism and “clients of choice.” Established in 2005, the program sets the standard for best practice behavior and results in the relationships between professional services firms and their clients. Awards recipients are evaluated on their demonstration of professionalism in the form of creativity, collaboration, capability, content, credibility and positive results.

“We created the Client Advisor Awards program five years ago because we believed that professional services firms are an under-recognized force that has an enormous impact on our economy and on our communities,” said Andrew Dietz, managing partner of Creative Growth Group, Inc. “It is an often ignored reality that client professionalism is as important as advisor professionalism in realizing superior results for clients. The Client Advisor Awards not only honor exceptional professionals but also an elite group of clients who are intentionally superb at managing their professional services relationships – ‘clients of choice’.”

CMI was honored for its work with Weaver Stephens Group in the areas of industry thought leadership development, media relations, speaker placements, and marketing communications.

“We are honored to receive the 2010 Client Advisor Award in recognition of our work with Weaver Stephens Group,” said Angela Wells, vice president of sales and marketing for CMI. “We strive to provide world class results for our clients, and we bring that same level of dedication to our work with professional service providers like Weaver Stephens Group.”

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

Direct Marketing 2011

Market Research: Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade

WAYNE, N.J. /Advertising Industry Newswire/ — The Ballantine Corporation remains on the cutting-edge of direct marketing trends. Its latest addition to its growing collection of direct marketing reports is, “Direct Marketing Trends for 2011 – Marketing with a Technological Upgrade.” Many trends forecasted by Ballantine in 2010 were realized. They included social media and integration of multiple mediums. In 2011, Ballantine predicts that these trends will continue to grow and to evolve, while new ones are born and the classics continue to hold steady.

For example, Ballantine predicts that in 2011, marketers will see advancement in Smartphone strategies; multi-touch marketing will remain an effective strategy; social media integration will continue to explode; and more.

Even the classics are getting a new twist. By May 2011, the Intelligent Mail Barcode (IMB) will be required by the USPS. This will provide marketers with mail-tracking capabilities making timely follow up easier.

“Other improved direct marketing trends will include data enhancement and a shift in mailer designs,” says Ryan Cote, director of marketing for the Ballantine Corporation. “For instance, many of our clients are now choosing the ‘slim-jim’ magalog. It provides a large amount of creative real estate and still mails at letter rate.”

The bottom line is this: Marketers will of course continue to market in 2011, but in many cases, with a technological and/or efficiency upgrade.

To directly download a PDF copy, click here: http://www.ballantine.com/dmtrends2011.pdf .

About The Ballantine Corporation:
Family-owned since 1966, The Ballantine Corporation is a New Jersey-based company offering turnkey direct marketing services to companies, nationwide. Their Ballantine iDirect program combines direct mail, e-mail and personalized URLs with a twist to boost response. For more information about Ballantine, visit: www.Ballantine.com .

Insight Research Corp

Market Research: Revenue Growth for Cable System Operators Hinges on Pushing Telecom Services into Businesses

MOUNTAIN LAKES, N.J. /Advertising Industry Newswire/ — Over the next five years, the U.S. cable TV industry is expected to generate nearly $700 million in new revenue by providing telecommunications services to small, medium and large enterprises, according to a new market research study from The Insight Research Corporation. While this new revenue stream appears substantial, it is only a tiny fraction of the $130 billion spent annually by businesses on telecommunications services.

Insight Research’s market analysis study, “Cable TV Operators, Telecom Services, and the Push into the Enterprise 2010-2015″ points out that the residential market, the stronghold on the cable TV industry, is actually the smallest segment of the U.S. telecommunications market with annual revenue of $65 billion. Commercial services are far and away the largest segment with annual revenue of $130 billion, wireless represents $75 billion in annual revenue, and video, which only recently is being counted as a segment of the telecommunications business, represents a $70 billion annual revenue opportunity.

“While their legacy has been in providing services to residential markets, the greatest opportunity ahead for the cable TV industry lies in grabbing share in the enterprise segment and providing telecom services to over 7 million potential business locations throughout the U.S.,” says Robert Rosenberg, Insight Research.

“Our study suggests that continued cable industry consolidation will actually strengthen their ability to compete as larger systems with broader footprints, uniform services, and improved performance match the capabilities the telco have long provided,” Rosenberg concluded.

“Cable TV Operators, Telecom Services, and the Push into the Enterprise 2010-2015″ segments revenue estimates for telco and cable operators providing basic voice, data, and video services offered to the small, medium and large enterprise business segments. Detailed revenue estimates are provided for DOCSIS-based services, Ethernet, private lines, voice services, Web hosting, optical transport, and video.

An excerpt of this enterprise telecommunications services market research report, table of contents, and ordering information are online at: http://www.insight-corp.com/reports/enterprise10.asp .

This 135-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695.00. Visit our Web site, or call 973-541-9600 for details.

Dr. Christina Liao

CMI Team to present at IIR’s ‘The Market Research Event’

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, will be speaking and participating in a variety of sessions at IIR’s The Market Research Event in San Diego, CA on Nov. 8-10, 2010. In addition to presenting a new segmentation methodology, CMI will be extensively involved in the Segmentation Symposium, chairing, and moderating the sessions. Attendees may also visit CMI in booth #303 in the exhibit hall.

Where: The Hilton San Diego Bayfront in San Diego, CA. When: Monday, November 8, 2010. What: Segmentation Symposium and Future Market Research Leaders Education Series at IIR’s The Market Research Event.

* 8 a.m. – 5 p.m.: Segmentation Symposium: Bill Salokar and Jean Fasching, vice presidents, business development, will chair and moderate the all-day Segmentation Symposium.

* 10 a.m. – 10:45 a.m.: Segmentation Presentation: Dr. Christina Liao, vice president, marketing science, and Mike Mabey, account manager, will present “Redefining Segmentation: Using Decision Pathway Segmentation to Link the Motivations of Why & How Consumers Make Decisions With Actual Choices” highlighting a new effective way to identify customer segments that can guide internal stakeholders to target the right customers. They will use an actual case study to illustrate.

* 10:30 a.m. – 12 p.m.: Future Market Research Leaders Education Series: Jean Fasching, vice president, business development, will co-present “The Research Arsenal” with Dr. William MacElroy, president, Socratic Technologies, where they will provide guidance and advice for using a wide variety of research methods based on “Who + Where + with What + When = How.”

About CMI:
CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

cmi market research

SIR Conference: pathway modeling approach to understanding factors that influence consumers’ decisions to renew insurance products

ATLANTA, Ga. /Advertising Industry Newswire/ — Christina Liao, vice president, marketing science for CMI, a full-service marketing research company, will present a pathway modeling approach to understanding factors that influence consumers’ decisions to renew insurance products. Liao will explain how companies can use results from pathway modeling to develop strategies to convert single line customers into buyers of multiple products. She will use a case study from a leading insurance company.

SIR’s 40th Annual Conference provides insights on today’s insurance industry. SIR members and speakers are the go-to people in organizations in personal P&C, commercial P&C, and life/health lines.

Where: 40th annual SIR conference and Exhibit Fair, Wyndham Jacksonville Riverwalk in Jacksonville, FL.

When: Monday, Nov. 15, 2010, 3:30 – 4:15 p.m.

What: “A Pathway Modeling Approach to Understanding the Consumer Decision-making Process in Selecting and Renewing Insurance Products.”

Event registration: https://www.regonline.com/builder/site/default.aspx?EventID=792742 .

– Identify critical factors that influence a customer to purchase a single product vs. multiple products from you.

– Maximize your resources to motivate customers to purchase multiple lines of insurance coverage.

– Understand customer decision processes and the most important elements that influence their purchase decisions.

About CMI:

CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

cmi market research

CMI Ranked 6th Fastest-Growing Marketing Research Company by Inside Research

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI Research, a full-service marketing research company, has been ranked the sixth fastest growing market research firm in the U.S. The annual rankings are compiled by Inside Research, publishers of the Honomichl Top 50 List of U.S. Marketing Research Organizations. CMI’s U.S. revenues grew by 124 percent between 2004 and 2009. CMI is one of only two companies in the top six spots that generated industry-leading growth without acquiring another company.

The 48 firms ranked on the fastest-growing list generated U.S. revenue of $7.7 billion and an average growth rate of 36.4 percent over the five-year period.

“We are pleased to see CMI recognized as a pacesetter in our industry. Our growth in the last five years can be attributed to the expansion of our work with existing clients and the acquisition of new clients primarily in the insurance, pharmaceutical and financial services industries,” said Chet Zalesky, president of CMI. “This ranking validates CMI’s commitment to delivering relevant research that drives results for our clients.”

About CMI Research:

CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients. The company is ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations, as well as the Inside Research top 10 fastest growing marketing research firms in the U.S. For more information about CMI, visit www.cmiresearch.com .

CMI Research Atlanta

CMI makes Honomichl Top 50 list second time, the industry’s benchmark for marketing research companies nationwide

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI Research has been ranked #42 on the 2010 Honomichl Top 50 list of the United States’ largest marketing research organizations – up from a #45 ranking last year. Companies appearing on the list are ranked by annual revenues for the preceding year. CMI reported revenues of $15 million, an increase of 6.4 percent from 2008.

“CMI has maintained a healthy growth trajectory through a very challenging recession while many companies have struggled. In particular, we’ve seen gains in the pharmaceutical and financial services industries,” said Chet Zalesky, president of CMI. “I attribute our success to the fact that we fulfill our promise to deliver relevant research that drives results. CMI’s consultative approach is designed to leverage the diverse expertise and experience of our staff to exceed our clients’ expectations.”

Research industry veterans Jack Honomichl and Laurence N. Gold, publishers of Inside Research, produce the annual industry report and rankings every June. This year’s Honomichl Report includes extensive charts describing industry trends and analysis from industry leaders, based on input from 203 research firms. The Honomichl Top 50 and State of the Industry report appears annually in the June issue of Marketing News, a publication of the American Marketing Association.

About CMI Research:

CMI is a full-service marketing research company that helps clients understand target customers in the context of their world – the choices they make and why – to prioritize resources and generate growth. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to translate research into insights and insights into actions.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations. For more information about CMI, visit www.cmiresearch.com .

Insight Research Corp

Market Research: US Hispanics Will Spend $257B on Telecom Services over the Next Five Years

BOONTON, N.J. /Advertising Industry Newswire/ — Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power. Hispanics are the youngest race/ethnicity segment and, more importantly, have the largest percentage of people under the age of 18, a market demographic that the study says will be crucial to the survival of telecommunications providers over the next five years.

Insight Research’s market analysis study, “US Hispanic Use of Telecommunications Services 2010-2015,” takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics.

“If the future of mobile carriers depends on their getting consumers to buy their data plans, then the US Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers’ marketing departments,” says Robert Rosenberg, Insight Research. “Our study demonstrates that Hispanics are one of the most social groups online, and given the youth-orientated demographic of the US Hispanic community, they become a prime target for the newer 3G and 4G cellular services,” Rosenberg concluded.

“US Hispanic Use of Telecommunication Services 2010-2015″ examines spending and usage patterns of US Hispanics for wireline, cellular, and pre-paid cellular services, and compares these spending patterns to those of the general population as well as other minority segments, including Asian-Americans and African-Americans.

An excerpt of this Hispanic market research report, table of contents, and ordering information are online at www.insight-corp.com/reports/hisp10.asp . This 305-page report is available immediately in Electronic (PDF) format and can be ordered online for $4,695.00. Visit our website, or call 973-541-9600 for details.

Insight Research

Market Research: Enterprise Spending on Carrier Ethernet Services Will Top $37B Over 5 Years

BOONTON, N.J. /Advertising Industry Newswire/ — US enterprises and consumers are expected to spend more than $37 billion over the next five years on Ethernet services provided by carriers, according to a new market research study from The Insight Research Corporation. With metro-area and wide-area Ethernet services readily available from virtually all major data service providers, the market is expected to grow at a compounded rate of almost 25 percent, increasing from $3.1 billion in 2010 to reach nearly $9.7 billion by 2015.

According to Insight Research’s market analysis study, “Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2010-2015,” the economic recession that emerged in late 2008 has not dampened US enterprises appetite for Ethernet service. Insight is projecting the surge in demand will peak by 2011 as the economy improves Ethernet revenue growth rates hit 29 percent on a compounded annual basis. Ethernet services are marketed under various names: transparent or native LAN, Ethernet, Gigabit Ethernet, GigE, metro Ethernet, Ethernet private line, Ethernet virtual private line, Layer 2 virtual private network, Ethernet access, and virtual private LAN service.

“The momentum behind retail sales of Ethernet services to the enterprise is being driven by the customer’s steadily increasing demand for data bandwidth and Ethernet’s real cost advantages in terms of providing flexible bandwidth and scalability that is superior to many competitive services,” says Robert Rosenberg, president of Insight Research. “The driving force behind wholesale Ethernet sales is improved interoperability among carriers, greater confidence in emerging and recently adopted standards, as well as shifts by more carriers to a more wholesale-friendly posture,” Rosenberg concluded.

“Carriers and Ethernet Services: Public Ethernet in Metro & Wide Area Networks, 2010-2015″ examines carrier Ethernet market spending and usage patterns by topology (E-line, E-LAN, and access), regional domain (metro, wide-area, and access), retail/wholesale, and various bandwidth levels.

An excerpt of this carrier Ethernet services market research report, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/ethernet10.asp. This 154-page report is available immediately for $4,695 in an electronic format (PDF) and can be ordered online.

CMI Research

Market Research Company CMI adds J.D. Woods as Account Manager

ATLANTA, Ga. /Advertising Industry Newswire/ — CMI, a full-service marketing research company, is pleased to announce the addition of JD Woods to its client services team. Woods will be responsible for managing key accounts in the insurance and telecom industries, supporting account executives for new business development, and assisting project management staff.

“JD’s 25 years of experience in the financial services, regulated utilities, consumer packaged goods, restaurant, and transportation industries is a tremendous asset to CMI and our clients,” said Ellen Mowbray, senior vice president, business strategy for CMI. “JD brings an extremely valuable perspective to client service because he has extensive experience on both the client and agency sides of market research.”

Woods’ experience as a corporate researcher for Anheuser-Busch and Brown & Williamson Tobacco makes him adept at developing approaches and presenting insights in ways that can be immediately relevant and effective for clients.

“I look forward to contributing to the diverse experience and expertise represented by the CMI team. They really understand how to deliver valuable research that drives strategic decisions and yields positive bottom line results for clients,” said Woods.

Prior to joining CMI, Woods served as the director of sales and senior research consultant for Infosurv, Inc. And he was an account director at TNS and Walker Information, where he managed large client relationships. He also served as the southeast region practice manager for Hewitt Associates, a global human resources consultancy. Woods holds an MBA from Indiana University and bachelor’s degrees in psychology and business from Hanover College.

About CMI:

CMI is a full-service marketing research company that creates competitive advantages for clients by turning research data into strategic insights and recommendations that drive business results. Since 1989, CMI has delivered unique solutions to uncover opportunities, optimize marketing strategies, and improve performance for clients in consumer and B2B markets. CMI’s experienced team of market research consultants leverages a wide range of qualitative and quantitative methods and technologies to help clients align products, services and strategies with customer needs.

CMI serves primarily Fortune 1000 clients and is currently ranked on the Honomichl Top 50 list of the country’s largest marketing research organizations. For more information about CMI, visit www.cmiresearch.com .

Insight Research

Market Research: Telecom Capital Expenditures Spending to Hit $224 Billion by 2015

BOONTON, N.J. /Advertising Industry Newswire/ — Capital expenditures (CAPEX) by telecommunications service providers globally is expected to increase at a compounded rate of 2.4 percent, from $199.6 billion in 2010 to $224.5 billion in 2015, says a new market analysis report from The Insight Research Corporation. According to the new market study, CAPEX in the various global regions will be very uneven with major sectors slowing or declining. However, the global spending picture is expected to remain positive as continued strong demand for mobile services in developing countries offsets the lag in spending in developed countries.

“Telecommunications and Capital Investments 2010-2015: Looking Beyond the Financial Crisis” notes that CAPEX spending among fixed-line operators will continue to decline, but mobile operators in developing countries will continue increasing their capital outlays to meet the pent up demand for service. On the other hand, when mobile operator CAPEX spending in the developed countries does rebound, it will be sluggish.

“It was no surprise when our analysis showed that operator CAPEX in the US and the 27-member EU states dropped sharply in 2009, but somewhat less obvious is that while spending in these regions will subsequently recover, they will not recover to 2008 levels over our forecast period,” says Insight’s president Robert Rosenberg.

“The recovery of operator post-2009 CAPEX spending cannot mask the secular trend of declining investments in developed countries. This is the result of principally three factors: completion of broadband rollout programs; mobile sector saturation and technology uncertainty; and operator margin pressure due to competition and the absence of a compelling service value proposition,” Rosenberg concluded.

Capital spending forecasts are provided for the US, Canada, UK, Germany, France, Japan, China, and India. On a per country basis, CAPEX spending is provided for fixed lines, mobile, broadband, and video/IPTV services. Forecasts are also provided for CAPEX allocation by equipment types including Carrier Ethernet, Metro Ethernet, SONET/SDHD, WDM, optical equipment, CO Switching, and long haul network gear.

An excerpt, table of contents, and ordering information for this market research report is available online at http://www.insight-corp.com/reports/invest10.asp .

This 145-page report is available immediately for $3,995(hard copy). Electronic (PDF) reports can also be ordered online. Visit our Web site, or call 973-541-9600 for details.

Intern Bridge Boston

Market Research: 2010 Internship Salary Report released by Intern Bridge

BOSTON, Mass. /Advertising Industry Newswire/ — Intern Bridge, the nation’s leading college recruiting research and consulting firm, began releasing data today from its national internship survey completed by over 25,000 students from 250 universities. In the 2010 Internship Salary Report, the firm details the business case for offering paid internships based on this firsthand data.

The report shows that the number of students involved in internships is expected to increase by 4 percent this year, a sign that employers nationwide are turning to experiential education to save money on labor costs. The report also shows that the number of paid opportunities is set to drop by 8 percent in addition to a wage decline of 4 percent, bringing the national average intern wage to $12.38 an hour. However, unpaid and low-paid experiences do not typically translate into results for employers.

The report details that offering as little as one dollar extra per hour could have a direct impact on the student’s future career path and acceptance of a job offer. For example, students who were paid an average of $13.80 strongly agreed they would consider working for their internship employer full-time, where students who earned $11.39 strongly disagreed.

“This is impressive data. We are finally able to directly connect internship program success with the amount of money paid to students,” says Intern Bridge Founder, Richard Bottner. “Unpaid internships have been the status quo for too long, especially when in many cases it actually works against the employers. It’s a practice that needs additional attention. Employers simply do not realize the negative impact unpaid internships have on their business, the economy, and students.”

The report also details that 77 percent of students need to work second jobs when working an unpaid internship experience, with only 35 percent of the total student population able to receive any sort of financial support from their parents. This leaves less time available for interns to focus on working for their employers, or requires students to miss out on important academic activities.

“Part of the problem is that some companies believe that students seek internships to get rich. The data does not support that,” Bottner adds. In fact, the top 8 reasons student pursue internships have to do with building their network and learning about an industry – nothing to do with money. Further, 7 out of 10 students would accept less pay in exchange for greater work experience.

More information about the “2010 Internship Salary Report” can be found online at: www.internbridge.com/workshops/interncomp.htm .

About Intern Bridge:
Intern Bridge was founded by Richard Bottner in 2005 while he was a student at Babson College. Intern Bridge is now the nation’s leading college recruiting consulting firm which serves to assist employers in building meaningful and effective internship programs. Bottner recently published “Total Internship Management: The Employer’s Guide To Building The Ultimate Internship Program.”

More information: www.internbridge.com .

Insight Research

Market Research: Business Telecom Spending to Hit $146 Billion in 2010

BOONTON, N.J. /Advertising Industry Newswire/ — Despite slowdowns and spending cuts in many industries, overall spending by all U.S. businesses on wired and cellular calling is forecasted to exhibit modest growth over the next five years, says a new market research report from Insight Research (www.insight-corp.com). The study predicts that cellular calling will account for nearly 44 percent of the U.S. corporate phone bill for telecommunication services in 2010, and is the only enterprise market segment showing substantial growth.

Insight’s newly released market analysis report, “Telecom Services in Vertical Markets, 2009-2014″ reveals that wireless service revenues are expected to grow at a compounded rate of nearly 18.4 percent annually from 2009 to 2014, while growth in wired services remains essentially flat. The biggest spenders on cellular services will come from four market segments: construction; financial, insurance, and real estate; professional business services; and transportation.

The study analyzes 14 vertical industries categorized by the NAICS, and focuses on corporate spending for wireline and wireless telecommunications services in each of the 14 industries.

“The year 2009 was all about cut backs and retrenchment in every industry sector we examined,” says Robert Rosenberg, President of Insight.

“However, it is continued demand for wireless services that will keep the telecom industry in the black over the next five years-and that demand is going to be uneven across the various business sectors,” Rosenberg concludes.

An excerpt of this market research report, table of contents, and ordering information are available online: www.insight-corp.com/reports/vert09.asp .

This 115-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

VOICES

Market Research: Voice Over Industry Grows to $12.3B in 2010

NEW YORK, N.Y. /Advertising Industry Newswire/ — A new report published by Voices.com reveals that the voice and speech industry continues to grow and is currently valued at $12.3 Billion USD. The 2010 Report on the Voice Over Industry is published, highlighting three growing fields in the entertainment industry; audiobooks, mobile gaming and podcasting.

From mobile Internet to radio that you can listen to anytime, anywhere and with audiobooks available for download at the touch of a button on revolutionary mobile devices such as the iPhone, iPod Touch and now the newest Apple product, the iPad, the prospects for working voice actors has never been so bright.

Audiobook Highlights:
* Audiobook CD sales represent 72 percent of the audio market.
* Audiobook downloads grew to 21 percent of the market.
* Cassette sales stayed the same since 2007, accounting for 3 percent of sales in 2008.

Mobile Gaming Highlights:
* The number of offerings on the App Store hit 150,000 recently and includes popular games like Texas Hold’em and Crash Bandicoot, business tools like Bloomberg News and Salesforce Mobile, and social networking programs like Facebook and Twitter.
* Games spend an average of 21 minutes of game play and 65 page views per iPhone player session, compared to 11 minutes and 15 page views for sessions on other phones.

Podcasting Highlights:
* 150,000 podcasts currently available in the Apple iTunes Store.
* 7.1 million people listened to podcasts in 2009, less than 4 percent of US Internet users.
* Another 50 million people accessed podcasts and Internet radio on average each month.

To access the 32-page 2010 Report on the Voice Over Industry, simply call 1-888-359-3472 to receive the download link via email.

About Voices:

Voices.com was established in 2004 and is now the technology and industry leading website that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay(TM) escrow service and our Web application.

The winner of several awards, including the 1to1 Impact Award for Full-Suite CRM, CRM Elite Award, and the DigiFest New Voices Award, Voices.com has raised its profile significantly this year ranking on the PROFIT Hot 50 recognizing 534 percent growth over the past two years and just this summer was featured on Backbone Magazine’s and KPMG’s annual Pick 20 Listing as an “innovative company.” Clients include NBC, ESPN, PBS, The History Channel, Reader’s Digest, Comcast, the US Army, the US Government and thousands more.

More information: www.voices.com .

Insight Research

Market Research: Telecom Private Line Services Revenue to Decline through 2012

BOONTON, N.J. /Advertising Industry Newswire/ — After years of steady growth, the $34 billion private line services market is entering a period of declining revenue, says a market analysis study from Insight Research Corp. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.

According to Insight’s report, “Private Line and Wavelength Services, 2009-2014,” the transition from frame relay/ATM networking to IP networks will put a drag on private line revenue growth for several years. Revenue from frame relay/ATM legacy services have been counted as private lines since they provide dedicated transport between locations. Enterprise customers are migrating away from legacy services to IP networks because, bit for bit, IP is priced lower. Private line revenue is thus taking a hit.

“The transition away from frame and ATM will put a break on overall private line industry revenue growth for a couple of years,” says Insight president Robert Rosenberg.

“However, private line demand remains strong for wireless backhaul, local bandwidth for caching IPTV video services, and for facilitating VoIP. These are the growth areas for private line, and will be in the years ahead. The transition away from frame and ATM is a temporary blip, and we expect to see overall growth return to the private line sector by 2013,” Rosenberg concluded.

“Private Line and Wavelength Services 2009-2014″ evaluates the total private line market and segments it by local and long distance private line service revenue, wholesale and retail private line revenue, revenue by type of carrier, revenue by T1, T3 or OC-n circuit class, as well as the number of T1, T3, and OC-n private lines sold. Estimates of wavelength revenues are also provided.

A free report excerpt, table of contents, and ordering information is available online at http://www.insight-corp.com/reports/pl09.asp .

The full, 162-page report is available immediately for $3995 (hard copy). Adobe Acrobat (PDF) report licenses are also offered. Visit our Website or call (973) 541-9600 for details.

Insight Research

Market Research: Worldwide Telecom Industry Growing at Double Digit Rate Despite Current Economic Turmoil

BOONTON, N.J. /Advertising Industry Newswire/ — Despite the unsteady state of the global financial markets, the worldwide telecommunications industry is expected to continue expanding over the next five years as growth of wireless services in emerging markets offsets the spending slowdown in the advanced economies, says a new market analysis report from The Insight Research Corporation. According to the new industry market study, overall telecommunications services revenues are expected to grow at a compounded rate of nearly 13.8 percent over the next few years, reaching $3.7 trillion by 2015.

“The 2010 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts” notes that wireless makes the strongest showing while wireline follows a distant second. Nearly all of the growth in both sectors is expected to occur in broadband services, with wireless broadband service revenues expected to grow at a compounded rate of more than 62 percent over the forecast period, while wireline broadband services grow at a six percent rate over the same forecast horizon.

“The 2010 Telecommunications Industry Review: An Anthology of Market Facts and Forecasts” states that even amidst the current economic uncertainty the fact remains that telecommunications is a key input factor in economic growth. Telecommunications is a facilitator of socio-economic advancement and is a critical utility for economic development, much like water and energy. It is on the basis of telecommunications as a lynchpin in the eventual economic recovery that Insight Research projects continued carrier revenue growth.

“While there are indications that the worst of the economic turmoil is past, job creation still remains elusive. Yet even amidst the uncertainty, we expect the telecommunications industry to continue growing,” says Insight president Robert Rosenberg. “Telecom is as necessary to development as roads and bridges, so we expect it to fare much better than other economic segments that may take longer to return to normalcy,” Rosenberg concluded.

An excerpt, table of contents, and ordering information for this market research study of the global telecommunications industry are available online at:
http://www.insight-corp.com/reports/review10.asp .

This 318-page report is available immediately for $1,195 (hard copy). Electronic (PDF) reports can also be ordered online. Visit our Website, or call 973-541-9600 for details.

Insight Research

Market Research: Stimulus Spending Won’t Help 49 Percent of US Rural and Urban Households Currently without Broadband

BOONTON, N.J. /Advertising Industry Newswire/ — Analysis of most recent FCC data (Jan. 2008) reveals that about 45 million of the more than 117 million US households have no Internet service and when “no Internet” households are added to those households using dial-up to reach the Internet, the number of non-broadband households approaches 58 million, according to a new market research study from The Insight Research Corporation. These 58 million non-broadband households represent 49 percent of the households in the U.S.

Insight ResearchAccording to Insight Research’s market analysis study, “Rural Versus Urban Telecommunications in the U.S.: Changes in Markets and Technologies, 2009-2014,” projecting the FCC 2008 data to year-end 2009 and taking into account further broadband penetrations it is estimated that 40 million households will still lack broadband access at the close of 2014.

Current Federal Stimulus spending of $6.4 billion would allow for an investment of $164 per household to provide broadband access to the non-broadband households. The availability of such a small investment amount per household casts serious doubt that any significant expansion of broadband access will result from this government action. This position is further bolstered by the argument that, at the current estimate of $1,500 per household, at least $60 billion would be needed to deploy universal broadband access.

“Certainly the current administration recognizes the direct relationship between extending broadband access to all Americans and the future health of our economy, but the current allocation of funds is just not going to get the job done,” says Robert Rosenberg, President, Insight Research.

“Our analysis found that a substantial portion of the 49 percent without broadband had no computers in their homes. There is a chicken and egg problem here that needs to be considered by our policy makers,” Rosenberg concluded.

An excerpt of this study, “Rural Versus Urban Telecommunications in the U.S.: Changes in Markets and Technologies, 2009-2014,” table of contents, and ordering information are online at http://www.insight-corp.com/reports/rural09.asp .

This 98-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

Insight Research

Market Research: Healthcare Industry’s Telecom Services Spending to Exceed $55 Billion Over Next Five Years

BOONTON, N.J. /Advertising Industry Newswire/ — The hospitals, physicians, pharmaceutical companies, and insurance providers that make up the 2.6 trillion US healthcare system will be spending $55.5 billion on telecommunications services over the next five years, says a new market research study released by the Insight Research Corporation (www.insight-corp.com). According to the market analysis study, spending by the US healthcare industry on telecommunications services will grow at a compounded rate of 10.2 percent over the forecast period, increasing from $7.1 billion in 2009 to $11.6 billion in 2014 as the number of healthcare locations expands by 14 percent and the healthcare employment rate increases 2.5 times faster the total national employment rate. Both employment locations and employee numbers are primary indicators of telecommunications expenditures.

Insight Research studyAccording to the report, “Telecommunications, IT, and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of US Healthcare, 2009-2014,” forces external to the healthcare industry, including a Congressional push to rein in US healthcare costs, an aging population, and worker shortages are encouraging the industry to find alternative approaches to current business practices.

Much of the high costs inherent in the current system are related to the proximity of the patient and provider, as well as to the archaic administrative systems used to manage records and exchange information. Telecommunications can bridge these proximity gaps as well as provide a normalized set of baseline data that remains secure yet can be shared among healthcare workers.

“Since our last healthcare industry study, we updated our five-year forecasts to reflect current recessionary spending,” says Insight Research president Robert Rosenberg. “Specifically our forecast was reduced by approximately $500 million in 2008 and $1 billion in 2009 to reflect the recession’s impacts. However, long-term we expect spending on telecommunications for healthcare to approach the levels in our previous forecasts, as consumers continue to spend more of their income on healthcare services,” Rosenberg concluded.

A free report excerpt, table of contents, and ordering information for “Telecommunications, IT and Healthcare: Wireless Networks, Digital Healthcare and the Transformation of US Healthcare, 2009-2014″ can be found online at: http://www.insight-corp.com/reports/telehealth09.asp .

The full, 157-page report is available immediately for $3,995 (hard copy). Adobe Acrobat (PDF) report licenses are also offered. Visit our website or call (973) 541-9600 for details.