Juan Manuel Santos is One of the First Politicians in South America to Launch Presidential Campaign Online

BOGOTA, Colombia /Advertising Industry Newswire/ — Political campaigns in Latin-America have always been marked by traditionalism, manifestations, crowded plazas and message distribution through traditional media such as television, billboards, written press and radio. Never before has voter outreach been conducted through the Internet and other new media technologies. Since Obama’s successful presidential campaign in 2008, [...]