Advertising Industry News

Advertising NEWS: -- Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ - the industry's first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

Advertising NEWS: -- A one of a kind intellectual property suite is now available for full acquisition, offering an unprecedented opportunity to own the Black Friday season, Empire License, Inc. announced today. The Black Friday Lifestyle is not just a brand - it's an immersive retail experience that blends AI, family entertainment, loyalty rewards, and merchandising into one unforgettable consumer campaign.

Advertising NEWS: -- CFD Companies' efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals.

Advertising NEWS: -- Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months - the highest lift among all direct marketing channels, including email and social media.

Advertising NEWS: -- Janel Parrish ("Pretty Little Liars," "To All the Boys I've Loved Before") will star in the feature adaptation of "Bound For Glory," an emotionally resonant indie drama from rising AAPI filmmaker Michael Naizu, EKC PR announced today.

Advertising NEWS: -- The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking point-of-sale advertising displays ever created.

Advertising NEWS: -- Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort's public transit amenities, including buses, bus stop shelters, and bus stop benches.

Advertising NEWS: -- PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools.

Advertising NEWS: -- Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators' hands.

Advertising NEWS: -- nformative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year's award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and accelerate growth. Leabig's strategic leadership has transformed Informative Research's marketing into an engine of innovation and measurable results.