Advertising Industry News

Advertising NEWS: -- As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by research firm Circlebox, the 2026 Direct Mail Marketing Benchmark Report analyzes national survey data from U.S. marketers and consumers to assess direct mail performance and its role within today's omnichannel strategies.

Advertising NEWS: -- By Light Professional IT Services LLC (By Light), a leading provider of advanced technology solutions delivering cyber and warfighter training platforms for Defense and National Security missions, today announced the appointment of Diane Hockenberry as Chief Marketing Officer.

Advertising NEWS: -- Street Media Group is proud to announce a new strategic partnership with Victor Outdoor, significantly expanding its out-of-home footprint across central and eastern Nebraska, including the Omaha DMA. Victor Outdoor's growing portfolio includes 27 digital billboards and over 60 static faces strategically positioned throughout key Nebraska markets.

Advertising NEWS: -- As spring marketing campaigns begin to accelerate, GSJJ, a global supplier of custom promotional products, has published its 2026 Spring Gift Trends report. The report outlines three major seasonal marketing scenarios-Easter & Outdoor Season, Graduation & End of Semester, and "Spring Refresh" & Brand Reinvention-offering businesses practical ideas on everything from product choices to campaign planning.

Advertising NEWS: -- 3rd3rd Marketing, the nation's leading "Un-Senior Living Agency," is kicking off its 2026 conference season, sharing insights into how senior living communities connect with older adults. Led by CEO and President Cynthia Thurlow, the 3rd3rd team will highlight senior living marketing strategies that challenge assumptions about aging as more adults enter the "third third" of their lives.

Advertising NEWS: -- Street Media Group proudly announces the completion of four brand-new digital billboard installations in the greater Louisville, Kentucky market. This newly constructed digital network significantly expands the company's footprint across two of the region's most heavily traveled commercial and commuter corridors: Highway 44 in Shepherdsville and Preston Highway in South Louisville.

Advertising NEWS: -- Street Media Group, a leading out-of-home advertising provider, proudly announces the launch of its newest high-impact digital billboard in one of the country's top five DMAs. Strategically positioned along the Atlantic City Expressway just 0.25 miles south of the Black Horse Pike (NJ-42) off-ramp, this 14'x48' dual-read digital display delivers premium visibility to commuters traveling between Philadelphia and Atlantic City.

Advertising NEWS: -- In an era where artificial intelligence can automate tasks, analyze data, and even generate content, the question isn't whether technology will replace human workers - it's what makes professionals irreplaceable. "Brand You: How Professionals Build Authority, Trust, and Opportunity in the AI Era" (ISBN: 979-8249280345) by Michael K Bender answers that question with a comprehensive, action-oriented guide designed for professionals across all industries and countries.

Advertising NEWS: -- Black Friday, the most recognized and influential name in global retail, is officially expanding beyond a single day-offering banks, global retailers, technology platforms, and brands worldwide a new opportunity to win with the most powerful shopping identity ever created, Empire License, Inc. announced today.

Advertising NEWS: -- BEAM Collaborative, a nonprofit dedicated to strengthening local businesses and keeping them locally owned, today announced a strategic partnership with Murphy Business Sales - West Pittsburgh, a leading full-service business brokerage firm serving Western Pennsylvania.