Advertising Industry News

General News from the Advertising Industry

Viral Launch: Big Data Analysis

Viral Launch: Big Data Analysis now Available for Small and Mid-size Firms

INDIANAPOLIS, Ind. -- A revolution in the way huge amounts of information are quantified and interpreted is leading to massive benefits for companies that heretofore had no access to such services. According to Casey Gauss of the Viral Launch Research Division, forecasting and planning tools that were once only available to big corporations with expansive IT budgets can now be accessed by smaller companies.

Greenlife Media Joins Hanger Network, adds Local Ad Presence to Florida

AVENTURA, Fla. -- Hanger Network, the in-home media company behind EcoHangers(TM), the environmentally friendly marketing platform which replaces common wire hangers used in dry...

Neotrope Selected to Provide Internet Marketing Solutions for Creative Commercial Financing Firm, Lease With...

LOS ANGELES, Calif. -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a cutting...

Fast Growing Children’s Education Newspaper Courts Advertisers with One Million Kid Readers

Kidsville NewsFAYETTEVILLE, N.C. -- Kidsville News! is a publication that promotes literacy and learning for elementary school children. And, literacy rocks! Just ask the million-plus young readers of Kidsville News! What makes this free monthly publication so attractive as an advertising medium? It has a positive message that fosters literacy, study skills, character-building and a general love of learning.

JSM Music, Inc. Celebrates Its Top 10 Super Bowl Spot Featuring Justin Timberlake

Magnetic Attraction spot (c) PepsiCoNEW YORK, N.Y. -- JSM Music, Inc., the largest commercial music production company in America, scored a major touch down at the Super Bowl having provided music for one of the top ad-spots during the game. JSM's music was featured on Pepsi's "Magnetic Attraction" advertisement which showcased the musical and acting talents of superstar performer Justin Timberlake.

Target Media Partners Acquires Recycler Classifieds from L.A. Times

Recycler ClassifiedsLOS ANGELES, Calif. -- The Los Angeles Times Media Group today announced the sale of Recycler Classifieds, publisher of four editions of the pioneering Recycler free classified advertising paper and eleven weekly and bi-weekly photo ad and employment guides throughout Southern California, as well as operator of the popular Recycler.com website, to Target Media Partners.

OCuSOFT Refutes Comparison Study Ad Released by Advanced Vision Research

RICHMOND, Texas -- OCuSOFT Inc., producer of the popular ocular-lid hygiene products, OCuSOFT(R) Lid Scrub(TM) and OCuSOFT(R) Lid Scrub(TM) PLUS, is responding to a recent advertisement released by Advanced Vision Research (AVR) that was found to be misleading.

Networks Reject ‘alli™…Poopy-In-Your-Pants’ Commercial from Rival Diet Pill Distributor, Generix Laboratories

alli poopy pantsSALT LAKE CITY, Utah -- Network executives from ABC, NBC and CBS seem to have lost their sense of humor when it came to broadcasting what's affectionately been dubbed the "alli... Poopy-In-Your-Pants" ad from rival diet pill distributor Generix Labs, makers of Leptopril(TM).

B2B Marketing Writer and SEO Expert Dianna Huff to Speak at Yankee IABC Seminar

BOSTON, Mass. -- The Yankee Chapter of International Association of Business Communicators (Yankee IABC) today announced its spring line-up. These business events run the spectrum from overall communications strategy and planning to the more specific technical strategies around business communications.

Street Attack Partners with YFonGlobal to Launch Network Platform for Online Community Management

BOSTON, Mass. -- Boston-based alternative marketing agency Street Attack and YFonGlobal of Washington, DC are excited to announce a strategic partnership that will utilize Street Attack's concept and YFonGlobal's technology to launch PromoNet, a network platform that will act as an online community management system. PromoNet will offer MySpace-like features while focusing on the management of specialized online grassroots communities that cater to specific interests.

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