Authors Posts by Carly Zed Zander

Carly Zed Zander

Carly Zed Zander
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Author Carly Zander has written for numerous publications including CrossMedia and Search Engine Intelligence, and in the music business for outfits like Neotrope® Records. She is a full-time content manager for the Neotrope® News Network.

Creative Use of Technology Expands Global Reach for Brand Communications Firm Two West

KANSAS CITY, Mo. -- Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.

Market Research: Chinese Manufacturing Accounts for 90 Percent of Annual Growth in Worldwide Semiconductor...

PWC reportSAN JOSE, Calif. -- Electronic systems manufactured in China were the driving factor behind 90 percent of growth in worldwide semiconductor consumption in 2005, continuing a trend first observed beginning in 2003, according to a comprehensive analysis by PricewaterhouseCoopers of Chinese and other published statistics on the subject.

Market Research: Service Delivery Platforms Bringing SOA to Phone Companies, Says Insight Research

BOONTON, N.J. -- Telecommunications companies will be investing billions of dollars over the next five years on service delivery platforms (SDPs) in order to bring the benefits of on-demand services to their wireline and mobility enterprise customers, says a new report from Insight Research. SDPs are computing platforms and software that support emerging standards such as IMS and SIP while continuing to inter-work with legacy protocols.

Indie Music Promotion Tool Launched on BETA Records Website

BETA RecordsLOS ANGELES, Calif. -- BETA Records and founders Chris Honetschlaeger and Georg van Handel are making it possible for independent musicians to take advantage of the communication and promotional advantages of ringtones. New feature is available at no cost for any artist on the betarecords.com site.

Riverside Media Sales Delivers India Market to North America with Global Media Conduit

LAKE PLACID, N.Y. -- North American businesses now have easy access to India's media market due to the expanded portfolio of Riverside Media Sales/Global Media Network, Inc., a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representatives for leading publishing houses in India.

Election Expert Michael Cornfield joins Campaign Marketing Firm ElectionMall Technologies

Michael CornfieldWASHINGTON, D.C. -- ElectionMall Technologies, Inc., a nonpartisan worldwide provider of technology solutions to political campaigns, released today a testimonial by Joe Trippi praising ElectionMall's suite of technology tools for federal, state, and local races, and also announced that Dr. Michael Cornfield has been named Vice President of Public Affairs.

Market Research: Corporate Telecom Spending Highest for Cellular, Says Insight Research

BOONTON, N.J. -- Spending by businesses on wireless services accounted for over one-third of the corporate bill for telecommunication services in 2006, says a new market research report from Insight Research. By the close of 2006, total US business spending on telecommunications services reached just over $132 billion, and by 2011 business spending is forecasted to grow to nearly $154 billion, according to the new research study.

VOICE Conference Announces Voices.com as Major Sponsor

TORONTO, Canada -- The VoiceOver International Creative Experience - VOICE - is pleased to announce the participation of major sponsor, Voices.com (previously known as Interactive Voices), the voice marketplace, at the first ever voiceover experience, scheduled to take place at the Palace Station in Las Vegas, NV March 27th through March 31st, 2007.

Market Research: Timely and Accurate Research on the $150 Billion Security Market

CLEVELAND, Ohio -- Lehman Brothers' 2006 Security Industry Annual Report, providing useful information on the security industry, is now available through Sandra Jones and Company (www.sjandco.com). Authored by Jeff Kessler, Sr. VP at Lehman Brothers, the report is invaluable when measuring the market, developing business plans, updating valuations and getting new perspective on the industry.

Ballantine Adds One-to-One Marketing to its Roster of Direct Mail Services through New Partnership

Ballantine CorporationWAYNE, N.J. -- The Ballantine Corporation, a New Jersey-based direct mail company, has recently formed a strategic alliance with direct marketing specialist, DME, in Daytona Beach, Fla. Ballantine is excited to announce the addition of personalized one-to-one marketing to its roster of direct-marketing solutions.

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