Authors Posts by John Scott G
John Scott G
John Scott G, an admitted word nerd, writes books, plays, screenplays, and political commentary. Author of "Area Code 666," "Secret Sex," and "Ambient Deviant Speedmetal Polka," Mr. G also writes under the pseudonym Gerald Laurence. Every day he happily rubs a few phrases up against each other to create sparks in your brain. You're welcome.
Your Brand Here: The TV Show
COLUMN: With the announcement that the Geico Insurance Cavemen are being written into a script for a television series pilot, the issue of branded content again rears its ugly head. Scott G speculates on some of the oddities surrounding this silly side of advertising. 
All Data Fox-Checked For Accuracy
COLUMN: The news is no longer the news. Scott G points out that we are in the midst of some bodacious blending: information & invention, data & political agenda, fact & fiction, actuality & publicity, and truth with whatever else comes to mind.
Ad Backlash
COLUMN: Too many ads in too many places appearing way too often. Product placement invading content. Messages triggered by RFID chips. Advertorials. Sponsorships. Hype. Spin. Noise. Scott G isn't the only person who thinks we've gone too far. Some consumers are fighting back. 
What Do Creatives Do?
COLUMN: When an ad agency gets a new client, a lot of people swing into action. Account managers assess the brand, competition, positioning, and strategy. The media department finds target audiences. And the creatives, well, just what are they DOING back there with that loud music and riotous laughter? Scott G tells all. 
Vista Spot an Ow not a Wow
COLUMN: Microsoft once paid the Rolling Stones millions for the use of "Start Me Up" to inject some excitement into their campaign for a new operating system. Scott G tells why MS better buy the rights to a whole bunch of rock, electronic, county and hip hop songs because the launch of their Vista OS is currently dead in the water. 
Ads Masquerading as Content
COLUMN: Paid placement is a dirty little secret of advertising and public relations. Scott G explores a few of the subversive, sneaky, snaky, snarky, sleazy and very profitable methods of putting your product in front of the public in just the right light.
Zombies, Reptiles and Torture-Porn
COLUMN: Bouncing back and forth between the worlds of marketing and music, Scott G took some time off from writing about advertising in order to cover the musical madness known as the NAMM Show. Upon his return, he finds the communications industry to be semi-chaotic, with zombies, reptiles and torture-porn all over your TV.
Will Political Ads Ever Make the Grade?
COLUMN: Political advertisements are frequently insulting, misleading, intrusive, divisive, belligerent, harmful, and/or just packed with lies. Everybody, it seems, hates political advertisements, but one man has decided to try to do something about it. Scott G interviews Tim Warner about a controversial proposal for grading political ads. 
Numbers Game
COLUMN: Announcing the number one fastest-selling product of its kind released on a Wednesday aimed at 29-54-year-old left-handed female residents of Midwestern states! You wouldn't put much stock in that as a marketing boast, but Scott G points out that sales figures often approach that level of absurdity. 
Exxon: Please Go
COLUMN: A public restroom. Dripping faucets. Double entendres. Another annoying pharmaceutical spot for medication that shrinks prostate glands? Nope, it's for corporate polluter ExxonMobil. Scott G admires the photography while hoping the communications industry holds the big Ex up to ridicule. 
