The news is no longer the news. Scott G points out that we are in the midst of some bodacious blending: information & invention, data & political agenda, fact & fiction, actuality & publicity, and truth with whatever else comes to mind.
With the advancement of made-up news that is so prevalent at Fox, CNN, MSNBC, and far too many other places, the public is starting to take everything with a grain of salt. Actually, many who tune to the faux news channels are obviously taking it with bags of salt, after which they wash it down with Kool-Aid.
Please note: I’m not including The Daily Show in this mix because anyone with a conscience and/or an I.Q. above 85 can tell that this is a comedy program, not a news show. (That it happens to present more actual news in a half-hour than most news programming does in several hours is fodder for another column.)
Today, sponsors are able to place their names, logos, slogans, images, and messages in news broadcasts, editorials, feature stories, television programs, interstitials, radio shows, newspapers, magazines, blogs, ezines, Web sites, and even casual conversations in public places.
As reported here in “Advertising R.I.P.” and “Your Panties are Broadcasting on my Frequency” (and several other columns), advertising messages are now EVERYWHERE, including in the news. There are even entire cable news channels where most coverage is made up and everything is available for purchase.
So, what does this mean for advertisers? Well, it may mean quite a lot, including:
* Programming is more likely to be viewed at the same level of acceptance as commercials, and vice versa
* Corporate videos can be sent to news programs and appear as “content”
* Press announcements can show up as scripts happily read by automaton news anchor personalities
* Propaganda can be disseminated easier than ever before
Yes, it’s a fine time for the marketer without morals. As someone said to me the other day, “Everything in this story has been Fox-checked for accuracy.”
“You mean ‘fact-checked,’ right?”
“No, I don’t.”
[tags]G-Man, Gman, gman marketing, Scott G, Communication Nation, advertising, marketing, ad rants[/tags]