Advertising Industry News

Advertising NEWS: -- BEAM Collaborative, a nonprofit dedicated to strengthening local businesses and keeping them locally owned, today announced a strategic partnership with Murphy Business Sales - West Pittsburgh, a leading full-service business brokerage firm serving Western Pennsylvania.

Advertising NEWS: -- As senior living communities continue to navigate workforce challenges that directly impact care quality and operations, 3rd3rd Marketing and AgingIN are partnering to present a timely webinar: "Workforce That Stays: Creative Strategies to Attract, Inspire, & Retain a Mission-Driven Team" on Friday, February 27, geared toward senior living executives, HR professionals, and community leaders looking to build a sustainable workforce.

Advertising NEWS: -- Sokal, a leading automotive advertising and digital marketing agency, proudly announces its move to a new Raleigh headquarters in the up-and-coming Ironworks facility. With a now 150+ strong team, offices in key regions, and specialized staff serving dealers coast‑to‑coast, Sokal continues its mission to deliver market-leading services to automotive clients.

Advertising NEWS: -- Overdrive Digital Marketing, a leader in website development, SEO, and strategic online growth, has announced an expanded version of its Answer Engine Optimization (AEO) and Large Language Model (LLM) visibility system. This upgraded offering is built to help businesses appear directly inside AI powered answers across platforms like ChatGPT, Bing Copilot, Perplexity, and Google's emerging generative search features.

Advertising NEWS: -- Benchmark Mortgage, a full-service mortgage lender and broker based in Dallas, has added mortgage marketing professional Clay McMurray as chief marketing officer. McMurray will help Benchmark Mortgage grow its national brand to new heights, bringing the company's story to life with the goal of helping as many homeowners as possible while attracting top mortgage originators. He brings extensive mortgage industry experience, having led and expanded other national brands.

Advertising NEWS: -- 3rd3rd Marketing, the nation's leading agency redefining how senior living communities connect with older adults, showcases its "Un-Senior Living" approach at the 2025 LeadingAge Annual Conference in Boston. Through two sessions with industry partners, 3rd3rd will explore how communities can reduce ageism in marketing, increase diversity in senior living communities, and improve marketing ROI.

Advertising NEWS: -- Elite Web Professionals today announced a free 60‑second checklist designed to help Atlanta residents verify AI‑generated "near me" service recommendations and avoid hidden fees. As AI‑powered search now surfaces plumbers, HVAC technicians and locksmiths before consumers even click a website, the company warns that these algorithms often suggest providers across town or with opaque pricing, outdated hours and "24/7" claims, so people need to double‑check before booking.

Advertising NEWS: -- The Flottman Company is thrilled to announce the successful redesign and launch of our new company website, flottmanco.com, developed by our very own full-service marketing division, FusionWrx. This launch marks a significant milestone for Flottman Company, reinforcing our position as an industry leader and demonstrating our dedication to evolving with the digital landscape.

Advertising NEWS: -- In an age of rapid technological disruption and speculation surrounding the future of artificial intelligence, Empire License, Inc. reaffirms the enduring strength and real-world value of its flagship property: the Black Friday Lifestyle. As AI companies rise and fall in a volatile market, the Black Friday Lifestyle package remains grounded in something far more permanent - a name, tradition, and global phenomenon recognized by consumers everywhere.

Advertising NEWS: -- On Ageism Awareness Day, 3rd3rd Marketing, known as the "Un-Senior Living Agency," is calling attention to one of the most overlooked forms of bias in modern culture: ageism. Too often, people are defined not by who they are or what they value, but by their age. This leads to limiting stereotypes, exclusionary practices, and missed opportunities for brands to truly connect, according to Cynthia Thurlow, principal of the agency.