Advertising Industry News

Advertising NEWS: -- Art Unlimited, a full-service marketing agency, today announced it is officially rebranding as A-Squared Marketing, effective immediately. The new name reflects a sharpened strategic focus and an expanded suite of services - including cutting-edge AI-enabled search optimization - while honoring the agency's long-standing commitment to results-driven marketing.

Advertising NEWS: -- ACES Quality Management® (ACES), a leading provider of enterprise quality management and control software for the financial services industry, announced today that Romina Cusenza, vice president of marketing, has been named a 2026 Trailblazers in Sales, Marketing and PR award winner by Progress in Lending. The award recognizes mortgage industry professionals who have made a meaningful positive impact on their company and the broader industry through sales, marketing and public relations initiatives.

Advertising NEWS: -- As global technology and retail leaders accelerate investment in artificial intelligence-driven commerce, Black Friday Lifestyle, a unified consumer platform owned by Empire License, Inc., is emerging as a key player in the evolving race to shape how consumers shop and spend.

Advertising NEWS: -- US Farm Vision has introduced a data collaboration framework that addresses a critical challenge in the grain industry: identifying untapped market potential while maintaining strict data privacy. Developed in partnership with Innovative Grain and Gate 39, the model enables grain elevators, cooperatives, and processors to combine multiple data sources and analytical capabilities without requiring them to expose farmer relationships or operational data.

Advertising NEWS: -- According to Chinatown Vegas (ChinatownVegas.com), along the rapidly evolving Spring Mountain corridor, a new dining concept is drawing attention for bringing a less common format to one of the most competitive food categories in "Chinatown Las Vegas," called Pot on Fire.

Advertising NEWS: -- Cynthia Thurlow, CEO and President of 3rd3rd Marketing, will join an influential panel of national marketing leaders at the LeadingAge National Leadership Summit to present "Rebuilding Your Marketing Engine with a Modern Mindset." The session will take place on Tuesday, April 21, from 1:45 to 3:00 p.m. The summit brings together aging services providers, policy experts, and advocates to discuss technology, workforce, and housing.

Advertising NEWS: -- As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by research firm Circlebox, the 2026 Direct Mail Marketing Benchmark Report analyzes national survey data from U.S. marketers and consumers to assess direct mail performance and its role within today's omnichannel strategies.

Advertising NEWS: -- By Light Professional IT Services LLC (By Light), a leading provider of advanced technology solutions delivering cyber and warfighter training platforms for Defense and National Security missions, today announced the appointment of Diane Hockenberry as Chief Marketing Officer.

Advertising NEWS: -- Street Media Group is proud to announce a new strategic partnership with Victor Outdoor, significantly expanding its out-of-home footprint across central and eastern Nebraska, including the Omaha DMA. Victor Outdoor's growing portfolio includes 27 digital billboards and over 60 static faces strategically positioned throughout key Nebraska markets.

Advertising NEWS: -- As spring marketing campaigns begin to accelerate, GSJJ, a global supplier of custom promotional products, has published its 2026 Spring Gift Trends report. The report outlines three major seasonal marketing scenarios-Easter & Outdoor Season, Graduation & End of Semester, and "Spring Refresh" & Brand Reinvention-offering businesses practical ideas on everything from product choices to campaign planning.