Advertising Industry News

Advertising NEWS: -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced it has hired Jordan Woodard as director of product analytics. In this role, Woodard is responsible for maintaining and expanding MMI's business intelligence platform, which provides clients with data intelligence in a user-friendly format.

Advertising NEWS: -- Design-Build firm LETTER FOUR has collaborated with brand innovation agency CRISPx to revamp their branding and deliver a marketing experience that's perfectly attuned to client needs. Timed in anticipation of LETTER FOUR's 12-year anniversary, this extensive project has included an overhaul of the firm's website, as well as content production geared toward informing clients about the Design-Build process and sharing the team's expertise.

Advertising NEWS: -- New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, "Direct Mail: Signed, Sealed, and Still Delivering Results."

Advertising NEWS: -- DigitalSelf® is pleased to announce that it has partnered with Elo who will serve as DigitalSelf - Automotive's brand ambassador. DigitalSelf will be sponsoring L'Automobile at the Miami International Auto Show October 15-25 and hosting a venue at Art Basel at Supercar Rooms Miami in December.

Advertising NEWS: -- Today, Engage by Cell announces the rebranding of former divisions Guide by Cell, Give by Cell, and Train by Cell to create a cohesive and clear client experience. Engage by Cell has served as a catchall for the growing divisions under the "by Cell" umbrella for years and will now serve as the company's sole iteration.

Advertising NEWS: -- Today, NEOTROPE®, a California-based PR and marketing firm, entertainment publisher, and parent company of Send2Press® Newswire, announces its upcoming 40th anniversary celebration, starting Jan. 2023. For this anniversary the company will be offering discounts on selected services, but will also include offerings from the company's many clients and agency partners, many of whom are in the PR, marketing and SEO service practice industries.

Advertising NEWS: -- Alliance Group CEO Lee Duncan celebrated 20 years of service at the company on September 23rd. In his time at Alliance Group, the life insurance marketing organization has flourished, establishing themselves as a leading IMO for independent life insurance agents and agencies.

Advertising NEWS: -- As the company is dedicated to providing creative and effective multimedia tools, HitPaw has updated HitPaw 2.0 with a brand new website design, aiming to improve the user experience. The motto "Record. Create. Enjoy. Share" represents the attitude and the vision of HitPaw, which is to help youth and content creators who are passionate about life free up the infinity of creativity without any limitation.

Advertising NEWS: -- As of today, Yiftee, Inc. is offering another way to "Keep Local Dollars Local" with its new "Order Desk" capability. City offices, Chambers of Commerce, Main Streets, and Downtown Associations can now sell their custom-branded Community eGift Cards to walk-in buyers and at public events, in addition to online sales.

Advertising NEWS: -- Pittsburgh Internet Consulting (PIC) announced today the addition of Blaine Clapper to its experienced marketing consulting leadership team. Clapper joins PIC following his previous roles as Chief Marketing Officer at EnergyCAP, LLC and Sr. Director of B2B Marketing at AccuWeather, Inc. He will be based in State College, PA and will report to Robb Luther, V.P. of Business Development.