ARTICLES
ARTICLES
Articles, Columns and Interviews - Features by our staff covering the Advertising and Marketing Industry
Joe Sixpack, Creative Director
COLUMN: Consumer-created media can be fun, frantic and fantastic, but it might also become fatal to your fiscal health. Scott G is pleased to scare you with this modern horror tale.
Media Manipulation on the 4th of July
It's fun, it's easy, and it's American. Scott G looks at one way to get some juicy news coverage for your product, even if that product is illegal in many parts of the country. No Cannes Do
Phenomenal photography, dynamic directing, energized editing, and moronic marketing highlight the top 3 commercials at the Cannes festival. Scott G points out a few things the advertising managers overlooked when approving these low-concept productions.
Fake Commercials Shock the Ad Industry
Most people in the communications business try their best, but sometimes things just get out of hand. Scott G takes a look at some eyebrow-raising news involving fast food that makes you want to fast, and an auto maker invoking a name from days of the Third Reich.
Out of My Mind (And Into Yours) Part Deux
Where do ads, brands, technology, sonic branding, media and marketing all come together? In the brainpan of Scott G, who collects this stuff for your entertainment. You're welcome.
Fine Print: Where ‘Yes’ Becomes ‘No Way!’
Weasel words, prevarication, contradictions, legalese and qualifications are the order of the day in advertising disclaimers. Scott G dives into the subject and a great time is guaranteed for all! (Guaranty not valid in this galaxy. No diving has taken place.) Great Moments in Marketing
Miscalculations, errors of omission, lapses in judgment, and death-by-committee are all reasons for marketing mess-ups. In this continuing series, Scott G imagines how some of these deals went down. 
Your Panties are Broadcasting on my Frequency
Radio frequency identification (RFID) can now be used almost anywhere: they're embedded inside products, pets and people. Scott G takes a look at a not-too-distant future where everything is monitored, metered, tallied and tracked.
Out of My Mind (And Into Yours)
The worlds of media, advertising, marketing, branding, sonics, and technology are all interlocking more and more these days, and Scott G sees so many of these connections that he has to deal with them in little snippets, like shards of glass after a traffic accident.
When Ads Go Bad
Scott G lays bare the reasons behind every bad ad you've endured and suggests that a possible cure lies in the usage of a procedure called 'The Architecture of Advertising.' 
