Headlines

Advertising NEWS: -- A forgotten genius of mid-century advertising is finally getting his due. The newly launched Paul Stanley Museum, opening in Los Angeles in 2026, will honor the legacy of Paul Stanley Company - the creative powerhouse behind some of America's most beloved animated beer and soda advertising signs.

Advertising NEWS: -- In a world where disruption is constant and crises can strike without warning, a new book by crisis management expert Edward Segal offers a timely roadmap for organizations, leaders, and public figures who want to be prepared for the inevitable. "The Crisis Casebook: Lessons in Crisis Management from the World's Leading Brands" (ISBN: 978-1399822381; hardcover) is published by John Murray Business.

Advertising NEWS: -- The Light Committee, a headshot photography studio known for providing amongst the best headshots in greater Los Angeles, has become the first such studio to achieve 500 five-star reviews on the map platform of world's largest online search engine. It also means the studio has more five-star reviews than any other headshot photography studio in greater Los Angeles.

Advertising NEWS: -- Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program, effective August 18, 2025. As a certified partner, Sokal is now authorized to deliver website solutions, search engine optimization (SEO), and digital advertising services to INFINITI retailers through the INFINITI Digital Program.

Advertising NEWS: -- The Center for Innovation (CFI), known for cultural transformation in eldercare, announces a rebrand to AgingIN, a bold new identity that captures its mission to be the catalyst for person-directed living in the community of one's choice.

Advertising NEWS: -- Optimal Blue today launched a new brand that emphasizes the company's market leadership in delivering modern innovation backed by decades of proven, trusted performance. "Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence - and our new brand embodies that," said Joe Tyrrell, CEO of Optimal Blue.

Advertising NEWS: -- Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ - the industry's first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals.

Advertising NEWS: -- A one of a kind intellectual property suite is now available for full acquisition, offering an unprecedented opportunity to own the Black Friday season, Empire License, Inc. announced today. The Black Friday Lifestyle is not just a brand - it's an immersive retail experience that blends AI, family entertainment, loyalty rewards, and merchandising into one unforgettable consumer campaign.

Advertising NEWS: -- CFD Companies' efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals.

Advertising NEWS: -- Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months - the highest lift among all direct marketing channels, including email and social media.