Advertising Industry Headlines - Business news for and from the advertising and marketing world
COLUMN: Too many ads in too many places appearing way too often. Product placement invading content. Messages triggered by RFID chips. Advertorials. Sponsorships. Hype. Spin. Noise. Scott G isn't the only person who thinks we've gone too far. Some consumers are fighting back.
HOUSTON, Texas -- Specialty chocolatier, Images in Chocolate, today announced the first custom imprinted chocolate poker chip available in the U.S. marketplace. For the first time, casinos, hotels, and Las Vegas trade show exhibitors among others, can increase their corporate brand awareness using these 1-1/2" diameter, 100% Belgian chocolate promotional items.
Riverside Media Appointed U.S. and Canadian Advertising Representative for Adkom Media Group, Hong Kong
LAKE PLACID, N.Y. -- North American businesses catering to the needs of Asia-Pacific's elite now have targeted reach due to the expanded portfolio of Riverside Media Sales / Global Media Network, Inc., a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representative for Adkom Media Group, Hong Kong.
Campbell Belman Releases Comprehensive Report for Pharmaceutical Marketers to Maximize Their Bottom Line
NEW YORK, N.Y. -- Campbell Belman's mission is to remove the uncertainty about marketing return-on-investment (ROI) for pharmaceutical companies; a new comprehensive report releases proven approaches for real and measurable results. The pharmaceutical environment is turbulent, and what used to work to create an industry wide growth of 20 percent, no longer does.
KANSAS CITY, Mo. -- Two West, Inc. is a branding and communications firm providing research-driven, strategic consulting services and agency solutions for high-growth companies and products. While the firm offers experience in select verticals including telecommunications, retail, automotive, human and animal health, and professional services, it has also developed horizontal expertise in brand strategy for companies needing next-level marketing guidance.
COLUMN: Microsoft once paid the Rolling Stones millions for the use of "Start Me Up" to inject some excitement into their campaign for a new operating system. Scott G tells why MS better buy the rights to a whole bunch of rock, electronic, county and hip hop songs because the launch of their Vista OS is currently dead in the water.
COLUMN: Remember back in the day, (like, about six years ago), when there was a clear line of demarcation between content and advertising? Content was the programming that was periodically interrupted by commercials. Commercials were advertisements designed to sell products and services.
Market Research: Chinese Manufacturing Accounts for 90 Percent of Annual Growth in Worldwide Semiconductor...
SAN JOSE, Calif. -- Electronic systems manufactured in China were the driving factor behind 90 percent of growth in worldwide semiconductor consumption in 2005, continuing a trend first observed beginning in 2003, according to a comprehensive analysis by PricewaterhouseCoopers of Chinese and other published statistics on the subject.
BOONTON, N.J. -- Telecommunications companies will be investing billions of dollars over the next five years on service delivery platforms (SDPs) in order to bring the benefits of on-demand services to their wireline and mobility enterprise customers, says a new report from Insight Research. SDPs are computing platforms and software that support emerging standards such as IMS and SIP while continuing to inter-work with legacy protocols.
LOS ANGELES, Calif. -- BETA Records and founders Chris Honetschlaeger and Georg van Handel are making it possible for independent musicians to take advantage of the communication and promotional advantages of ringtones. New feature is available at no cost for any artist on the betarecords.com site.