Advertising Industry Headlines - Business news for and from the advertising and marketing world
ATLANTIC CITY, NJ -- POD Digital Promotions has developed and patented the POD advertising system as the ultimate formula for successful target-market penetration - digital advertising. The system's integration of visual and print media gives advertisers an edge through a unique approach that combines creativity, experience, and technology.
NEW YORK, NY -- The Interactive Advertising Bureau (IAB) this week announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a "click" and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.
STOCKHOLM, Sweden -- Everyone can appreciate a good T-shirt and most people like to stay informed regarding the news and current events. Subscribing to T-post is a lot like having a subscription to a magazine, but instead of receiving magazines in your mailbox - you receive T-shirts. The topics in focus vary from politics to bank heists to a glow-in-the-dark pig.
LOS ANGELES, Calif. -- Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled "Getting Ink & Working the 'Net: Secrets, Tips & Tricks of Publicity & PR." The event instructor is Scott G "The G-Man," a successful recording artist and marketing guru.
KANNAPOLIS, NC -- Businesses can now increase the visibility and impact of their Web sites by adding Video Commercials using WEBSTREAMERS revolutionary video streaming service. According to research done by QwestDex media, consumers are 60% more likely to complete a transaction online if they see a video in addition to pictures.
ASHEVILLE, NC -- Write Away, Inc., based in the mountains of western North Carolina, is a full-service editorial company that has recently added mystery shopping services to their client offerings; the business' subdivision is doing business as CSI - Customer Service Investigation.
GREENSBORO, NC -- The Oechsli Institute has completed its third in a series of independent research projects on affluent Americans with at least $100,000 to over one million dollars of investable assets. "Millions of Americans who once made up the vast middle of the $7 trillion consumer market are migrating upscale towards premium and luxury products and services," observes Matt Oechsli, Company President.
SAN LUIS OBISPO, Calif. -- CCM Marketing, Inc., a leader in national direct response media, specializing in Sports, Health and Fitness products, is celebrating their 5 year anniversary. Co-owners Suzy da Silva and Nicole Licata, launched CCM Marketing on July 19, 2001.
STUDIO CITY, Calif. -- Building a brand in print and online often takes a public relations plan, but there are pathways to success that are not always visible to the public, says Scott G of G-Man Marketing. The seminar called "Getting Ink & Working the 'Net" is presented by the National Association of Record Industry Professionals.
BOONTON, NJ -- After years of contraction, the market for private line services began growing again in 2006, signaling the start of a long anticipated recovery in this $36 billion telecommunications segment, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet.