Headlines

Headlines

Advertising Industry Headlines - Business news for and from the advertising and marketing world

Headlines

Headlines
Advertising Industry Headlines - Business news for and from the advertising and marketing world

Print Marketing Services Company, Solar Communications, Expands Capabilities

Solar CommunicationsNAPERVILLE, Ill. -- Solar Communications, a full-service print and production provider, has completed its capabilities expansion begun in 2006, with more than $10 million in capital investments over the past few months. These latest acquisitions further support the company's refined focus as a complete marketing services partner.

Market Research: Peer-to-Peer and File Sharing Services Revenue Will Reach $28 Billion Over Five...

BOONTON, N.J. -- According to a new market research study from The Insight Research Corporation, the worldwide market for peer-to-peer and file sharing services is expected to generate $28 billion in revenue for carriers and ISPs over the next four years. An ever increasing number of cellular and wireline service providers are offering legitimate file-sharing and downloading services geared to the requirements of their end-users.

Alterian Releases Dynamic Messenger 5.0 with Advanced Reporting, Campaign Management and Usability Functions

CHICAGO, Ill. -- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, announced today a strategic partnership with global email deliverability specialist Return Path. Through the partnership, Alterian will integrate Return Path's Sender Score email deliverability and monitoring technology with its own email marketing application Dynamic Messenger, giving users a comprehensive solution for ensuring deliverability success worldwide.

Protocol Integrated Direct Marketing Partners with Alterian to Leap Ahead in Customer Analytics

CHICAGO, Ill. -- Alterian (LSE:ALN), the leading global enterprise marketing platform provider, has been selected by Protocol Integrated Direct Marketing to provide analytics software. The Alterian Marketing Services Platform will power Protocol's B-to-B and B-to-C clients' ability to gain instant insight into their marketing data and use this to drive a coordinated marketing strategy across multiple online and offline channels.

Ballantine Corp Launches Successful Personal URL Campaign for The Blood-Horse Magazine

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service - personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding.

New Book by Style and Marketing Maven Rachel C. Weingarten Reveals Corporate Cool

Career and Corporate CoolNEW YORK, N.Y. -- NOKIA the global leader in mobile technology is partnering with style and marketing maven Rachel C. Weingarten on the launch of her new book "CAREER AND CORPORATE COOL(TM): HOW TO LOOK, DRESS AND ACT THE PART - AT EVERY STAGE OF YOUR CAREER" (Wiley; ISBN 978-0-470-12034-7; $21.95; August 2007). To celebrate the launch, Nokia will sponsor a private book party at the Nokia Flagship Store in New York.

MANGA as an Effective Tool for Business Advertising

Ad-Manga in the USSEATTLE, Wash. -- Manga have become popular in the U.S. and many translated Manga books are on the shelves in major book stores. It's one of the fastest growing sectors of the U.S. publishing industry. Orange Lighthouse, Inc. has just launched Ad-Manga.us as a U.S. site of Ad-Manga.com to offer Manga contents for advertising, to U.S. companies.

Market Research: Wireless Backhaul Driving Demand for Private Line Services

BOONTON, N.J. -- The $40 billion private line services market is posting solid growth for the second year in a row, says a market analysis study from Insight Research. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and to the Internet. Private lines are also used by cellular carriers to link their towers to land line networks.

Flvorful(TM) Video Ad Marketplace Revolutionizes Internet Video Placement for Advertisers and Content Publishers

AUSTIN, Texas -- In its beta phase, Flvorful.com invites advertisers and publishers to try out a new and innovative Internet service that brings together the content of video publishers and matches them with the needs of advertisers. Flvorful makes it easy for advertisers to find the right Flash video content and for video publishers to attract advertisers and generate revenue.

ScanBev Selects Katz Marketing Solutions to Develop New Scandinavian Specialty Beverage to be Launched...

TAMPERE, Finland -- ScanBev, a Finland-based manufacturer, marketer and exporter of alcoholic beverages announced the selection of Columbus, Ohio-based Katz Marketing Solutions, a food and beverage marketing and brand consulting firm, to develop the U.S. brand and marketing strategy for their specialty alcoholic beverage.

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