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Headlines

Advertising Industry Headlines - Business news for and from the advertising and marketing world

Headlines

Headlines
Advertising Industry Headlines - Business news for and from the advertising and marketing world

Active Marketing Group Acquires Nation’s Largest Health Club Promotions Agency for Stake in Fast-Growing...

SAN DIEGO, CA --Claiming a stake in the fast-growing health club industry, Active Marketing Group, a division of The Active Network, Inc. and a full service, integrated marketing and consumer promotions agency known for its direct access to active consumers, announced today that the company has acquired Denver, Colo.-based Promote It International (www.promote-it.com), the nation's largest health club promotions agency.

Dynamics Direct Manages Everything Email for Vongo

Dynamics Direct VongoLOS ANGELES, CA -- Dynamics Direct, Inc., a leading provider of email marketing software and ASP solutions for the enterprise market announced today that the company's Dynamic Messenger(TM) product suite is managing all of the email communications for Vongo, the new video download service introduced last month at the 2006 Consumer Electronics Show by Starz Entertainment Group LLC (SEG).

ABC Sports Delivers $106 Million in Added-Value to BCS Sponsors

PRAIRIE VILLAGE, KS -- As America's top college football teams battled in the four BCS games, Tostitos, Federal Express, Nokia and Citi, scored more than $106 million of in-game signage and enhancements from ABC Sports during the four telecasts. The values, determined by Image Impact, Inc. (www.ImageImpact.tv), the premier provider of sponsorship impact/product placement evaluation, are based upon the published 30-second commercial rates.

Soundrangers Online Sound Library Expands its Interactive Sounds Selection

SEATTLE, WA /Advertising Industry Newswire/ -- Soundrangers (www.Soundrangers.com), founded in 1998, from the beginning took a unique approach to the field of royalty-free sound effects and music. Soundrangers was the first to specialize in creating sounds specifically for interactive media, such as websites and video games, and making them available for purchase and download over the internet.

InteractiveVoices: A Web 2.0 Application for Finding and Hiring Voice-Overs

TORONTO, Ontario -- InteractiveVoices, the voice-over marketplace, has just rolled out a new Web 2.0 platform for businesses that need to hire voice-over talents. Principles that render InteractiveVoices a Web 2.0 company include the continued focus on a rich user experience by working with technologies such as RSS, CSS and AJAX while using the Web as a software platform.

G-Man Music PSA for American Cancer Society Takes Listeners Inside the Human Body

LOS ANGELES, CA -- Radio listeners become a cancer cell inside a human body as part of the new public service announcement created by G-Man Music & Radical Radio (www.gmanmusic.com) for the American Cancer Society (www.cancer.org).

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