Industry News

Industry News

News specific to the ad industry trade, policy, legal and trends

Industry News

Industry News
News specific to the ad industry trade, policy, legal and trends

ROIonline to Represent European B2B Portals in U.S. Advertising Marketplace

BRIGHTON, Mich. -- ROIonline LLC, an Internet Marketing company serving the industrial and business-to-business marketplace, has been awarded new client contracts with EUROPAGES and Kompass - business-to-business search engine companies - to represent them for sales in the U.S.

McKerin Software Outreach Selected for Member Address Maintenance and Mailing

SIOUX FALLS, S.D. -- McKerin Software today announced that Luverne Alumni News, a publication providing Luverne Minnesota High School graduates with hometown news and stories, has licensed McKerin Software Outreach to improve member address maintenance and mailing operations.

Market Research: Telecom IT Spending to Exceed $46 Billion in 2008

BOONTON, N.J. -- The global market for operations support systems (OSS) - the computing and software IT infrastructure that performs engineering, provisioning, and management functions in telecommunications networks - will exceed $46 billion in 2008, explains a new report by Insight Research. Telecommunications industry spending for OSSes is expected to lag only slightly the forecasted growth in service revenue over the next five years, indicating that the industry is fully expecting sustainable growth in the years ahead.

New Printing and Mailing Blog Provides Direct Mail Tips and Info

WAYNE, N.J. -- The Ballantine Corporation, a full-service direct mail production company, announces the launch of a new printing and mailing blog that contains a variety of direct mail information, tips, news, case studies, and more. The printing and mailing blog, launched in the summer of 2007, has grown in size and content.

Neotrope Selected to Provide Internet Marketing Solutions for New York Computer Technology Firm S...

TORRANCE, Calif. -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading New York Computer Consulting firm, S & R Network Consulting, to provide promotion and brand development for their company and Website.

VoiceCoaches Partners with Voices.com to Launch Successful Voice Acting Careers

NEW YORK, N.Y. -- Voice Coaches, a voice over educational institution based in Schenectady, NY, has implemented a perfect way for their graduates to start their voice acting careers off by partnering with Voices.com, the industry's online marketplace. Already trained and armed with a voice over demo, the grads from Voice Coaches will be able to manage their own website and apply for work opportunities.

PowerFlite Communications Wins NevaSlip Advertising and Branding Account

QUINCY, Mass. -- PowerFlite Communications, an advertising, design, and branding firm headquartered in Quincy, Massachusetts, has been hired by the NevaSlip(TM) brand to promote that company's recent nationwide expansion.

James Allen Launches Video Spot Contest Promoting $3K Diamond Giveaway

NEW YORK, N.Y. -- JamesAllen.com, the online diamond retailer, has announced the first in its series of video based contests to be held over the next twelve months. The Best Video Proposal contest invites participants to submit a video explaining or showing their marriage proposal idea. The winner of this contest will collect a diamond engagement ring valued at $3,000.

Eularis to Address Marketing Return at Pharmaceutical Marketing Society Half-day Conference in London

NEW YORK, N.Y. and LONDON, U.K. -- Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on marketing return at the Pharmaceutical Marketing Society Half-day Conference: ROI or RIP. At 2:30 p.m. on Monday 26 November 2007, Dr. Bates will deliver a presentation titled, "What Can Be Measured?"

Travel Website Brand Mascots Plan Getaway Cruise for Thanksgiving

FT. LAUDERDALE, Fla. -- CruiseJungle's loveable monkey mascots, Lucy and Ethel are reaching out this holiday season and have invited Travelocity's Roaming Gnome to have Thanksgiving dinner with them on a cruise. They feel bad that the Gnome has to spend his holidays tramping through airports and is always at risk for being kidnapped as part of a prank. He looks as if he could use a cruise.

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