SAN ANTONIO, Texas — CrossLink Media, a software and services company who provides a complete suite of interactive mobile marketing applications, today announced a strategic alliance with Prevail Ventures, a leading advisor to early-stage, venture backed companies. CrossLink Media’s proprietary software platform allows consumers, media companies and advertisers to effectively interact in real-time via the consumer’s wireless phone.
“Our relationship with Prevail Ventures will not only assist in our initial round of funding, but Mark’s experience also provides us with invaluable counsel as we continue to expand our business,” said Brad Beasley, President of CrossLink Media.
CrossLink Media deploys an array of technologies that deliver advertising messages, content and mobile transactions to the consumer’s wireless phone for a truly interactive experience. The CrossLink Media platform allows companies to engage their customers and communicate with them one-on-one rather than mass marketing via traditional media. All campaigns are strictly on an opt-in basis and consumers are never sent an unsolicited message.
“CrossLink Media is an attractive company as it provides an entire suite of interactive mobile applications. They provide a one-stop shop of mobile applications that not only includes messaging, but also Bluetooth and M-Commerce. We are excited about working with them,” said Mark Losh, Founder and Managing Director of Prevail Ventures.
According to research conducted by the Mobile Marketing Association, the premier global association that strives to stimulate the growth of mobile marketing and its associated technologies, 40 percent of global brands have already deployed text message marketing campaigns. By 2008, 89 percent of brands will use text and MMS to reach their audiences.
“Mobile is already the next big thing and as an industry, we have only just begun to scratch the surface of its potential. Mobile provides consumers with anytime, anywhere access to information that’s of interest to them and that is why it is the fastest growing medium in the world,” added Beasley.
About CrossLink Media
CrossLink Media provides a comprehensive suite of mobile marketing solutions that create a truly interactive consumer experience. Its proprietary software platform allows consumers, media companies and advertisers to effectively communicate in real-time via the consumer’s wireless phone.
CrossLink Media creates, manages and delivers mobile campaigns via relationships with all major wireless carriers throughout the United States. CrossLink Media’s mobile network provides access to over 200 million wireless phone subscribers in the U.S. and can extend this network to reach over 2 billion consumers worldwide. Whether it’s broadcast, print, outdoor, or online, CrossLink Media cuts through the advertising clutter and creates a one-on-one relationship with the mobile consumer. For more information, visit www.CrossLinkMedia.com.
About Prevail Ventures
Prevail Ventures assists early stage technology companies in raising capital and developing strategic and tactical operational strategies. Prevail works closely with the Venture Capital community to fund and develop promising companies during the early formative stages. Prevail has raised more than $350 million of capital funding and produced more than $1.6 billion of value to its shareholders. For more information, visit www.PrevailVentures.com.
[tags]Prevail Ventures, mobile marketing solutions, media companies and advertisers, Bluetooth and M-Commerce, CrossLink Media platform, Brad Beasley[/tags]