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MARKETING NEWS: Digital marketing veterans Ken McDonald and Chris Newton have written and published "How to Acquire Your First Million Customers," a book about growing online businesses through a variety of customer acquisition and online marketing techniques.

FOOD MARKETING: Greenbar Distillery, one of California's original craft distilleries and home of the world's largest portfolio of handcrafted, organic spirits, recently announced that it has unified its seven core spirits lines under a new heart brand that evokes the company's origins as a love story between the two founders, Litty Mathew and Melkon Khosrovian. In sharp contrast to how most distilleries design their packages to stand out within categories, such as vodka or whiskey, Greenbar Distillery's new look echoes the maker-focused branding of craft brewers.

AGENCY NEWS: This week, Sokal Media Group announced signing of McKinney Dodge RAM Chrysler Jeep & McKinney Mazda. McKinney has been an enterprising automotive influence over the past 18 years, serving the South Carolina Upstate area. Over the years the group has grown to offer 6 major brands including Dodge, Ram, Chrysler, Jeep, and Mazda.

Product Launches: -- Hedstrom Fitness is thrilled to announce the launch of their newest product in the Hydro-Inertia(R) Training line, the Surge(R) Storm. Hedstrom Fitness has brought Hydro-Inertia Training to the forefront with the Surge and Kamagon Ball(R) over the last three years.

Product Launches: -- With employees wasting 759 hours each year due to workplace distractions, and parents admitting that their children spend too much time on their gadgets, it's little wonder that the country is facing a mobile phone epidemic. But a new platform called Spyzie aims to help rewind times back to before mobile phones dominated lives.

Product Launches: -- CosaTron, a global supplier of air purification equipment to the commercial and institutional markets for six decades, announces the introduction of its CosaClean product line into the residential market. Made in the United States, the CosaClean product is being released for consumer shipments starting May 2017.

Product Launches: -- As the world's leading sign-making solution provider, EasyCut Studio recently announced its newly-developed professional version of vinyl cutting software - EasySignCut Pro, The software includes a host of advanced features plus accurate contour cutting capability.

NEWS: Palm Beach Business Connection is hosting a free presentation and workshop from Loren Weisman on Thursday, April 13, 2017 at 10 a.m. at Spoto’s Oyster Bar in Palm Beach Gardens, Florida. This one hour talk is titled “Creating Content to Engage Your Three Audiences Simultaneously” and will be presented by Brand Precision Marketing Strategist and Counselor, Loren Weisman.

Automotive marketing firm, Sokal Media Group, will support Michael Waltrip in his final race, the Daytona 500, on February 26, 2017. In a partnership with BK Racing, the Sokal Media Group logo will be prominently placed on the B Pillar located over the left shoulder of driver Michael Waltrip.

BRAND LAUNCH: Bellevue, Washington-based IntellaSphere, Inc. recently announced the 2017 launch of its new IntellaHealth division. IntellaSphere, an integrated marketing system provider, recognizes that healthcare providers need to connect with their patients across a variety of online marketing channels and mechanisms.