LAKE PLACID, N.Y. — North American businesses now have easy access to India’s media market due to the expanded portfolio of Riverside Media Sales/Global Media Network, Inc. (, a leading provider of global media services. Riverside Media has been appointed as the U.S. and Canadian advertising representatives for leading publishing houses in India.

Under the agreements, Riverside Media will provide advertising sales and marketing support for: The Hindustan Times, Hindustan, The Hindu, Business Line, Sportstar, Frontline, The Telegraph, BusinessWorld, and Bengali newspaper – Anandabazar Patrika. The addition of these market-leading media properties to Riverside Media’s portfolio of worldwide consumer and trade media will offer coverage in all major metropolitan cities of India.

Advertising in international markets is laced with complexities. Riverside Media acts as a conduit for international media placement, providing cost-effective solutions for small businesses to Fortune 500 companies, and advertising agencies. From effective planning, buying, placement and processing of print and online campaigns to one-offs, Riverside Media can manage and implement strategic marketing solutions for an array of businesses and industries.

“India’s booming economy, and one billion plus population, presents lucrative and diverse opportunities,” W. John Holmes, president, said. “We are committed to delivering the best media options available right to our client’s doorsteps. North American businesses vying for a piece of one of the fastest-growing economies in the world will be afforded easy access to this market.”

Riverside Media provides an excellent opportunity for clients to realize an additional revenue stream while gaining exposure and branding opportunities in this newly-acquired market.

Advertising space is sold at published rate card rates; there is no additional ad cost to use Riverside’s services.

Riverside Media represents leading media properties with over 42 affiliate offices throughout Africa, Asia Pacific, Canada, Europe, the Caribbean, Latin America and the Middle East.

For more information, contact Christina Eccleston of Riverside Media Sales/Global Media Network, Inc., at: (518) 523-4794, or email: ceccleston

[tags]Riverside Media Sales, India media market, international media placement[/tags]