LOS ANGELES, Calif. — Send2Press(R), a leading targeted newswire service, announced today it will sponsor a record industry workshop presented by the National Association of Record Industry Professionals (NARIP), entitled “Getting Ink & Working the ‘Net: Secrets, Tips & Tricks of Publicity & PR.” The event instructor is Scott G “The G-Man,” a successful recording artist and marketing guru, and will take place Tuesday, August 15th, 2006 at the Beverly Garland Theater in Studio City, California.

The G-Man ClassicAdmission is $25 for NARIP members and $45 for non-members. Register online at or by phone at 818-769-7007.

Event topics include:

* The art of the press release
* Using editorial content to reach more readers
* Approaching editors and journalists
* Online versus print publications
* Your 1-sheets say you’re a pro or an amateur
* Web strategies for improved Google rankings
* Networking power tips
* The 12 URLs you must know online
* Ways to reach magazines, newspapers and ezines

“We’re excited to sponsor this event,” said Christopher Simmons, president of Neotrope(R), parent company of Send2Press. “With the extreme changes of the past few years, it’s important for those in the music industry to re-evaluate what works, what doesn’t and how to maximize any PR effort.” Simmons is a member of PRSA, and ASCAP, and has been a public relations expert for over 25 years.

Scott G consults on advertising, marketing, positioning and branding for companies from Albertsons to Zenith. As a recording artist The G-Man, his 5 albums are played on college radio, in clubs, on TV and often in commercials.

NARIP promotes education, career advancement and good will among record executives. NARIP offers professional development opportunities, educational programs and seminars, interaction with peers, a job bank, a member resume database for employers, a mentor network, a newsletter and other services.

Send2Press ( is a unit of Neotrope, established 1983 in California, and is the only news distribution service with a staff entirely comprised of accredited PR professionals and working journalists. Send2Press was the first news service in the world to optimize content for search engines in 1997, using Neotrope’s proprietary ContextEngine(R) technology. Prior to 2000, the company was known as MindsetNetwire.

For workshop information:

For information on Send2Press services:


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