BOSTON, Mass. — has hired Boston-based alternative marketing agency Street Attack to run its September 2007 launch. ThePeeq is a witty “Sex-Centric” online magazine and community geared toward women and men in search of a positive place to talk and learn about sex and related topics. Street Attack will be running ongoing grassroots and viral marketing efforts for’s September 2007 launch.

Campaign efforts are targeted toward generating positive awareness about through online and offline outlets to grow the website’s viewership and community.“Our launch program is built on a Viral Marketing and college grassroots strategy to capitalize on the inherent appeal that we believe will have with their audience. We know that people will want to hear about this site, and by working from this authentic nature, we can build a word-of-mouth platform that will continue to expand virally – both online and offline,” explains Terry Lozoff, Managing Director at Street Attack.

“ is the perfect example of a new online service that is cool, sexy, and authentic, and we’re going to do what we’re best at to make sure that people find out about it.”

“ is a website that’s all about reinforcing the idea that sex is supposed to be fun. There’s no better group than Street Attack to help convey this message,” says Ronnie Koenig, Editor-in-Chief at “They are a high-energy team who understands what’s cool, what’s authentic and what appeals to the younger generation.”

Street Attack is a full service marketing agency specializing in alternative and non-traditional programs and tactics. They build integrated and customized campaigns that fuse the offline and online worlds; building off the latest in trends, technologies, and media. Street Attack works with both brands and agencies to build strategies that make an impact and reach people directly.

From alternative media, to experiential programs, to online marketing and creative, Street Attack provides services that are unique, edgy, and completely in tune with what is going on today.

More information: .

[tags]Street Attack advertising firm, Sex-Centric online magazine, ThePeeq community, Viral Marketing and college grassroots strategy[/tags]