Tags Craft distilleries
Tag: craft distilleries
Greenbar Distillery Re-Brands Product Lines in Crowded U.S. Craft Distillery Space
FOOD MARKETING: Greenbar Distillery, one of California's original craft distilleries and home of the world's largest portfolio of handcrafted, organic spirits, recently announced that it has unified its seven core spirits lines under a new heart brand that evokes the company's origins as a love story between the two founders, Litty Mathew and Melkon Khosrovian. In sharp contrast to how most distilleries design their packages to stand out within categories, such as vodka or whiskey, Greenbar Distillery's new look echoes the maker-focused branding of craft brewers.