Authors Posts by Christopher Laird Simmons

Christopher Laird Simmons

Christopher Laird Simmons
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Christopher Simmons has been a working journalist since his first magazine sale in 1984. He has since written for wide variety of print and online publications covering lifestyle, tech and entertainment. He is an award-winning author, designer, photographer, and musician. He is a member of ASCAP and PRSA. He is the founder and CEO of Neotrope®, based in Torrance, CA, USA.
Greenbar Distillery

Greenbar Distillery Re-Brands Product Lines in Crowded U.S. Craft Distillery Space

FOOD MARKETING: Greenbar Distillery, one of California's original craft distilleries and home of the world's largest portfolio of handcrafted, organic spirits, recently announced that it has unified its seven core spirits lines under a new heart brand that evokes the company's origins as a love story between the two founders, Litty Mathew and Melkon Khosrovian. In sharp contrast to how most distilleries design their packages to stand out within categories, such as vodka or whiskey, Greenbar Distillery's new look echoes the maker-focused branding of craft brewers.
Sokal Media Group

In South Carolina, Sokal Media Group Signs McKinney Dodge RAM Chrysler Jeep

AGENCY NEWS: This week, Sokal Media Group announced signing of McKinney Dodge RAM Chrysler Jeep & McKinney Mazda. McKinney has been an enterprising automotive influence over the past 18 years, serving the South Carolina Upstate area. Over the years the group has grown to offer 6 major brands including Dodge, Ram, Chrysler, Jeep, and Mazda.
Brand Precision Marketing Event

Brand Precision Marketing Strategist Loren Weisman Hosts Free Event in So. Florida

NEWS: Palm Beach Business Connection is hosting a free presentation and workshop from Loren Weisman on Thursday, April 13, 2017 at 10 a.m. at Spoto’s Oyster Bar in Palm Beach Gardens, Florida. This one hour talk is titled “Creating Content to Engage Your Three Audiences Simultaneously” and will be presented by Brand Precision Marketing Strategist and Counselor, Loren Weisman.
The 2017 Trends Report

2017 Trends Report: How the North American Media and Advertising Landscape is Shifting

MARKET STUDY: What types of advertising media, such as radio, television, and online ads, rose or fell in popularity in 2017? What are the main demographics advertisers target? Which moods and inflections are most sought after for resonance and persuasive power? To answer these questions, Voices.com has released their look at the media and advertising trends that will dominate over the next year.

Google Brings Text Ads into Google News … again

COLUMN: For those of you who use Google News (the news portal that is a subset of the megalith that is the Google content...

Contextual Counter Branding: Your Pizza is My Pizza – Why Search Engines Want to...

COLUMN: While the subject of contextual branding against other company's trademarks will not be a new issue to some people, and I had been aware of the problem from the past couple of years of litigation between major companies and search portals like Google and Yahoo!, nevertheless I was a bit surprised when my brand was targeted by an upstart competitor.

Stephen Monaco to Commence MidwestBusiness.com Writing Venture

Stephen MonacoCHICAGO, Ill. -- Stephen Monaco, an accomplished executive with 20 years of senior management experience in the technology sector, will begin publishing state-specific content on MidwestBusiness.com spanning the Missouri and neighboring technology landscape.

My Baby was Possessed by the PlayStation 3 – Next Gen Game Consoles Take...

COLUMN: After seeing one of Sony's debut TV spots for their new PlayStation(r), I'm sure I was not the only one slightly freaked out by the toy baby who comes to life, starts to cry, then laugh maniacally before flashing demon red eyes... all while pawing the air toward the floating black slab of a PlayStation 3 (PS3).

What Can Brown Do for Identity Theft?

COLUMN: Companies need to do a better job of policing themselves when signing up new customers on the Internet and through mail campaigns, otherwise they risk contributing to an already serious epidemic of personal and business identity theft. Certain companies are making it a little easier for crooks to get a foot in the door due to a lack of safeguards and common sense. And guess what? It just happened to my company.

eBay Keywords Program Being Discontinued

eBay(TM) LogoeBay announced this week that they will be discontinuing the eBay Keywords program at the end of September. The program allowed eBay sellers to bid for keywords for text ad placements.

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