Tag: Minneapolis Business

Advertising NEWS: -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

Advertising NEWS: -- New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, "Direct Mail: Signed, Sealed, and Still Delivering Results."

Advertising NEWS: -- SeQuel Response is pleased to announce that Jody Johnson, CFO/COO, was selected for the 2021 Women in Business award by the Minneapolis/St. Paul Business Journal. After receiving hundreds of nominations, the Business Journal recognizes just 50 women who have demonstrated outstanding professional achievements, leadership qualities and community contributions throughout the Twin Cities.

Product Launches: -- Women's health enthusiast Abyan Nur and her team are introducing the Heated Menstrual Cup to help women find relief from menstrual pain and reduce or eliminate dependence on over-the-counter medication.

Advertising NEWS: -- Many pet lovers are taking COVID-19 cleaning recommendations to the extreme. The veterinary toxicology specialists at Pet Poison Helpline have seen a 100% increase in the number of calls from concerned pet owners about the potential misuse of common cleaning items including hand sanitizer, bleach and wipes on or near their pets.