Tag: rebranding

Advertising NEWS: -- The Center for Innovation (CFI), known for cultural transformation in eldercare, announces a rebrand to AgingIN, a bold new identity that captures its mission to be the catalyst for person-directed living in the community of one's choice.

Advertising NEWS: -- Optimal Blue today launched a new brand that emphasizes the company's market leadership in delivering modern innovation backed by decades of proven, trusted performance. "Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence - and our new brand embodies that," said Joe Tyrrell, CEO of Optimal Blue.

Advertising NEWS: -- SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.

Advertising NEWS: -- Recently, the Tenorshare website has received a major upgrade that focuses on providing a better user experience. "The upgrade is all about making life easier for our users. Our website now features our newest innovative products to enable users to solve more challenging problems from their daily walk of life," says a Tenorshare spokesperson.

Advertising NEWS: -- AguaSeal, known for its popular MonoSeal Roofing System, a sustainable, fully adhered, fabric-reinforced fluid-applied roofing system that is designed to last the life of your facility, announces this week that they have launched a new website, as well as update their logo.

Product Launches: -- Meridix, a leading provider of cutting-edge live streaming solutions, is proud to unveil its new identity as Stack Streaming, marking a significant milestone in the company's growth. This relaunch comes after the successful acquisition earlier this year of Meridix by Stack Sports, a prominent sports technology company.

Advertising NEWS: -- 4DDiG, a leading software solutions provider (a unit of Tenorshare), is excited to announce the launch of its redesigned website and reaffirm their brand concept: "Dig Your Computer = Dig Your Diamond." These initiatives reflect 4DDiG's commitment to delivering exceptional user experience and a constant pursuit of innovation.

Advertising NEWS: -- Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company's name is now PIC, and its new logo and messaging reflect a dedication to PIC's creative and value-based Walk With You Marketing™ approach.

Advertising NEWS: -- Legacy Launch Pad Publishing announced today that it is updating its publishing podcast name to "On Good Authority: Publishing the Book that Will Build Your Business." The podcast, which has been named one of the best publishing podcasts by LA Weekly, Feedburner and Kindlepreneur, among others, has long been hosted by Launch Pad founder and New York Times bestselling author Anna David.

Advertising NEWS: -- Design-Build firm LETTER FOUR has collaborated with brand innovation agency CRISPx to revamp their branding and deliver a marketing experience that's perfectly attuned to client needs. Timed in anticipation of LETTER FOUR's 12-year anniversary, this extensive project has included an overhaul of the firm's website, as well as content production geared toward informing clients about the Design-Build process and sharing the team's expertise.