Advertising Industry Newswire Story Archive for May 2007

Carl Doesn’t Know Jack or Dick

By ScottG The G-Man ⋅ May 29, 2007 ⋅ 4 comments

COLUMN: Dick Sittig, the marketing genius behind the Jack-in-the-Box ad campaigns, has created a commercial concept so powerful that he now has rival Carl’s Jr. helping him spread the word. How? By being so funny and acerbic that Carl’s is trying to sue for relief.

Hollywood and Madison Avenue Find New Way to Network

By Carly Zed Zander ⋅ May 23, 2007 ⋅ Post a comment

LOS ANGELES, Calif. — As the old Hollywood adage goes, it’s not what you know, it’s who you know. This could be the reason Productionpoint.com has become one of the fastest growing online networks for the Advertising and Entertainment Industry, according to its founder Productionpoint, Inc.

Take Aways: What Consumers Learn From Ads

By ScottG The G-Man ⋅ May 21, 2007 ⋅ Post a comment

COLUMN: Advertising and marketing executives say their business is art, craft and science, and Scott G admits that may be true about a third of the time. Consider a few current ad campaigns that leave potential customers exhilarated or puzzled, intrigued or disgusted.

Mass Transmit produced PlanetBillard.com tops the Shortlist for Webby Awards

By Carly Zed Zander ⋅ May 14, 2007 ⋅ Post a comment

NEW YORK, N.Y. — The Webby Awards, the leading international honor for the Web, today named Planet Billard as the People’s Voice Winner for the Best Personal Website of 2007. Planet Billard is the web site for George Billard, a leading Producer, Director and Cinematographer. The site was produced by Mass Transmit.

Market Research: Wireless Enterprise Applications Will Generate $66 Billion Over Five Years

By Carly Zed Zander ⋅ May 3, 2007 ⋅ Post a comment

BOONTON, N.J. — The transformation of various enterprise applications from fixed to mobile access technology will generate more than $66 billion in carrier service revenue over the next five years, says a new market research report from Insight Research Corp.

‘Marketing for Accountants’ Workshop Moves to New Jersey

By Carly Zed Zander ⋅ May 1, 2007 ⋅ Post a comment

SALT LAKE CITY, Utah — Universal Accounting Center will present the Universal Practice Builder (UPB) workshop in Secaucus, New Jersey on June 14th and 15th. The two-day workshop was held exclusively in Salt Lake City, Utah in 2006. The effort marks Universal Accounting Center’s first initiative to make the UPB workshop more accessible to financial experts nation wide.

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