NEW YORK, N.Y. and LONDON, U.K. — Dr. Andree Bates, president of the pharmaceutical analytics company Eularis, will be delivering a presentation on marketing return at the Pharmaceutical Marketing Society Half-day Conference: ROI or RIP. At 2:30 p.m. on Monday 26 November 2007, Dr. Bates will deliver a presentation titled, “What Can Be Measured?”
Eularis to Address Marketing Return at Pharmaceutical Marketing Society Half-day Conference in London
Travel Website Brand Mascots Plan Getaway Cruise for Thanksgiving
FT. LAUDERDALE, Fla. — CruiseJungle’s loveable monkey mascots, Lucy and Ethel are reaching out this holiday season and have invited Travelocity’s Roaming Gnome to have Thanksgiving dinner with them on a cruise. They feel bad that the Gnome has to spend his holidays tramping through airports and is always at risk for being kidnapped as part of a prank. He looks as if he could use a cruise.
USMotivation Announces Alliance and Partnership with MeetingAdvice
ATLANTA, Ga. — USMotivation, a GA-based incentive management company, today announced the creation of a strategic partnership with MeetingAdvice to better address the needs of the meetings market. USMotivation Meeting Services, LLC will provide an extensive array of services such as meeting consolidation management, hotel and venue sourcing, meeting logistics training and operational support.
Insight Research: Worldwide Telecom Industry Growing Ten Percent Annually, Revenues Expected to Reach $2.7 Trillion by 2013
BOONTON, N.J. — Global telecommunications industry services revenue will reach $1.7 trillion by the close of 2008, with continued strong growth in wireless leading the way, says a new market analysis report from The Insight Research Corporation. According to the new industry market study, overall telecommunications services revenues are expected to grow at a compounded rate of nearly 10.3 percent over the next few years, reaching $2.7 trillion.
Ballantine Releases Holiday 2007 Direct Marketing Industry Report
WAYNE, N.J. — The Ballantine Corporation, a full-service direct mail production company, has polled marketing contacts to determine how their direct mail holiday campaigns are going. While still underway, many companies are able to report preliminary findings to gauge their overall success.
Widgets Get Political - ElectionMall Offers New Tools to Campaigns, Bloggers, and Voters
LAS VEGAS, Nev. - WORLD BLOG EXPO — Every year around end of October and beginning of November political yard-signs dot your neighbors lawn and street medians as campaigns try to increase name recognition and push to Get-Out-The-Vote on Election Day and with the 2008 elections now less than a year away, social networking sites and blogs will soon be cultured with electronic yard sign widgets.
Marketing Research: Maximizing the Bottom Line in Pharmaceutical Marketing
LONDON, U.K. — Eularis is announcing the release of an update to its report, “Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing: Using Analytics and Metrics to Improve the Bottom Line.” Originally offered in February 2007, the comprehensive report has been revised to provide pharmaceutical marketers with a competitive edge and the latest research information.









