Authors Posts by Carly Zed Zander

Carly Zed Zander

Carly Zander
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Author Carly Zander has written for numerous publications including CrossMedia and Search Engine Intelligence, and in the music business for outfits like Neotrope® Records. She is a full-time content manager for the Neotrope® News Network.

Business Branding Lessons from The Daytona 500: Racing Through Recession

Two West IncKANSAS CITY, Mo. -- "Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona," said Ethan Whitehill, CEO of Two West, Inc. "This year, unfortunately, the economy also decided to head south for vacation."

Music Industry and Fan Marketing Firms, Signatures Network, Inc. and Live Nation, Named in...

SAN FRANCISCO, Calif. -- The law firm of Rukin Hyland Doria & Tindall LLP has filed a lawsuit on behalf of the former CFO of Signatures Network Inc. (SNI) in California Superior Court (Case No. CGC-08-472337) charging that SNI wrongfully terminated him after he protested allegedly fraudulent practices at the company that deprived its musical artists of millions of dollars in royalty payments.

STG Media Corp and STG Retail Direct Push the Limits on National Beverage Distribution

Extenze Beverage launchTEMPE, Ariz. -- STG Media Corp and STG Retail Direct are taking the beverage market to the next level by launching the Extenze Beverage, the first and largest male enhancement drink on the market. "We are very excited to bring this product to market. It's a one of a kind product, and while it's targeting the male consumer, it still brings something for the ladies," COO of STG Media, Kristen Orton said.

ONEsite, Inc. Acquires Social Platform LLC

OKLAHOMA CITY, Okla. -- ONEsite Inc., the leading provider of enterprise community and social networking software, announced today the completion of its acquisition of Social Platform LLC, well recognized as a key player in the custom white label social networking software space.

LocaModa Strengthens Sales Team as Market Offerings Take Off: Adds VP Sales Stephen W....

LocaModa IncCAMBRIDGE, Mass. -- LocaModa Inc., a leading out-of-home social platform provider, announced today that Stephen W. King has joined the company as Vice President of Sales. Mr. King has over 10 years of experience selling interactive advertising and social media at Dotomi, Monster and Facebook.

LocaModa’s Mobile Technology Enables Passers-by and Web Users to Interact with Times Square Digital...

LocaModa JumbliBOSTON, Mass. -- LocaModa Inc., pioneers of mobile and web-based interactive out-of-home media, today announce their platform integration with Clear Channel (NYSE:CCO) Spectacolor's giant 40' by 40' digital screen in New York's premier Times Square location. LocaModa's platform enables out-of-home signage to be controlled by mobile consumers and visible from the web.

TenthGate International Retains Sandler Communications

BRADENTON, Fla. -- TenthGate International, Inc. (OTC Pink Sheets: TGTI), an innovative medical holding company uniquely positioned to acquire and for development of life changing technologies, announced today the engagement of Sandler Communications, LLC ("SC"), a financial communications company, to assist TenthGate with its public and investor communications.

Neotrope Selected to Provide Internet Marketing for The Ballantine Corporation

Neotrope SEO Solutions USATORRANCE, Calif. -- Neotrope(R), a leading advertising, PR, and Internet Marketing firm established 1983, today announced it has been chosen by a leading direct mail printing firm, The Ballantine Corporation, to provide promotion and brand development for their company and Website.

Colorado Travel Co. Wins Trademark Lawsuit for ‘VAIL’ Advertising

DENVER, Colo. -- On February, 7th 2008, a small business from Fort Collins, Colorado won in the Court of Appeals against skiing giant Vail Associates, Inc. (VA) over the right to use 1-800-SKI VAIL. In the appeal, the Tenth Circuit Court affirmed that Vail Associates could not use its registered trademark VAIL to prevent Eric Hanson from using his registered trademark, 1-800-SKI VAIL.

Market Research: Corporate Phone Bill Will Hit $133B in 2008

Insight Research CorporationBOONTON, N.J. -- Spending by businesses on wired and cellular calling will hit $133 billion by the close of 2008, says a new market research report from Insight Research. The study predicts that cellular calling will account for nearly 39 percent of the corporate phone bill for telecommunication services in 2008, and is the fastest growing expense area.

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